Hamburg News

06/2014

Three new Fraunhofer sites 8th Crystal Cabine Award New large shipping line New HamburgAmbassadors Hamburg will invest into Fraunho- The future of flying takes off in By merging their container busi- Hamburg‘s First Mayor Olaf fer society and set up three Hamburg, a fact confirmed by nesses, Hapag Lloyd and CSAV Scholz appointed new honorary Fraunhofer institutes to streng- the winners of the 8th CCA and created the world‘s fourth largest representatives in Vienna, San then applied research. (p. 2) Airbus‘ latest inventions. (p. 2) shipping line in Hamburg. (p. 3) Franciso, and London. (p. 4) Newsflash InnoGames‘ relocation to City Süd creates 100 new jobs Hamburg is one of New headquarters feature in-house business centre for start-ups Germany‘s most inno- Hamburg-based InnoGames vative states. In terms of inaugurated its new office at population, the economic hub was ranked third by the City Süd. In its development German Patent and Trade- studio, 300 employees from 25 mark Office with 43 patent nations create online games applications per 100,000 for browsers, smart phones, inhabitants in 2013. and tablets. By moving from Only Baden-Württemberg Harburg closer to the city, In- with 138 entries and Ba- noGames also created 100 new varia with 118 applica- positions, raising staff figures tions boasted more re- to 400 by the end of 2014. In gistrations. In total, 741 total, its new offices with 6,600 patent applications were sq m GFA have a capacity of registered by Hamburg in 2013. up to 500 employees. And, like The positive climate for Google, which motivates staff innovation and the inven- at its German headquarters in tive spirit of the Hamburg Hamburg with free food, cheap locals is also reflected by massages, a games room, and InnoHub will also gain access activities confirms Hamburg‘s the technology barometer a rope corner, also InnoGames to a mentoring programme importance for the booming of the Hamburg Chamber has thought of amenities for where they‘ll be coached on industry. The Hanseatic city of Commerce. its highly qualified workforce, how to deal with legal, finan- is the capital of the German Especially in the field of and installed a health club, a cial, marketing, and HR issues. games sector and constantly medical technology, i. e. barista bar and a large games With more than 120 million re- pioneers new developments. surgery/diagnostics, air- area. gistered players, InnoGames is According to industry initiative craft and aircraft equip- The second floor of the new one of the world‘s leading de- gamecity:Hamburg, more than ment, as well as in the field of renewable energies, the premises will house a novel velopers and publishers of on- 4,000 locals are employed by Hamburg companies and “InnoHub“. The in-house busi- line games. Among the most 140 developing companies of entrepreneurs are pushing ness centre offers affordable, successful games are Grepolis, software games or their sup- innovations ahead. furnished offices for start-ups Forge of Empires, and Tribal pliers. dpma.de, hk24.de and entrepreneurs. Those who Wars. InnoGames‘ choice of innogames.de set up their business in the Hammerbrook as site for all gamecity-hamburg.de

Hamburg to implement intelligent technology to combine growth and quality of life A transatlantic team to build a Smart City: Hamburg and Cisco signed a Memorandum of Understanding Hamburg joined forces with the cient, conserve resources, red- At Kattwykdamm, an intelligent zentrum (AEZ), a virtual citizen US network specialist Cisco to uce environmental impact and lighting system is to ensure kiosk will be set up, allowing to develop itself as a smart city. improve the civil service. Focal that street lights are dimmed handle administrative matters For this purpose, a novel net- area of the pilot projects is the automatically once headlights with the public authorities of work of sensors, data cables, port. There, three parking lots provide sufficient illumination. the Free and Hanseatic City of and computers is to be set up. for trucks will be equipped with Locals will also benefit from the Hamburg while shopping. It will use intelligent technolo- sensors that will send status new technology. At the shop- hamburg.de/smart-city gy to make mobility more effi- posts to drivers‘ smart phones. ping mall Alstertal-Einkaufs- cisco.com Hamburg News 06/2014 Page 2

Hamburg to become a site of Fraunhofer Society Shortcuts Three Hamburg research centres to be converted into Fraunhofer facilities New Asics flagship store Hamburg will participate in the Fraunhofer facility was foun- technologies, Hamburg will set The Japanese sportswear ma- financing of the Fraunhofer ded in 2010, with a five-year up the application and testing nufacturer Asics opened its Society for the Advancement set-up period. The European centre “Power Electronics for largest flagship store in Eu- of Applied Research and turn ScreeningPort GmbH (ESP) is Renewable Energy Systems“ rope and the first in Germany three Hamburg research cen- to become Hamburg‘s second (ALR)“ at the University of Ap- at Speersort. On its 1,000 sq m, sportswear, shoes and ac- tres into Fraunhofer facilities. Fraunhofer institute. The cen- plied Sciences Hamburg (HAW cessories are being sold. A To achieve this goal, the Han- tre for modern drug discovery Hamburg). The new branch running lab and runners‘ club seatic city has already invested and contract research in pre- of the Fraunhofer Institute as customer services comple- six million euro in the past five clinical drug development with for Silicon Technology (ISIT) ment the range of products. years. Further 6.5 million euro a focus on screening is to be in Schleswig-Holstein is also asics.de are to be invested in the coming integrated into the Fraunhofer scheduled to start operations years to set up Fraunhofer faci- network by mid-2014 as sub- by summer. New Philips headquarters lities in Hamburg. sidiary of the Fraunhofer In- In Germany, the Fraunhofer Philips invests in its traditional In addition, Hamburg will stitute for Molecular Biology Society runs 67 institutes with Hamburg site and is erecting contribute to the financing of and Applied Ecology (IME) in 23,000 staff, with each focu- new German headquarters Europe‘s largest application- Aachen. sing on different fields of ap- in Fuhlsbüttel. The six storey oriented research organisati- To further strengthen Ham- plied science. Fraunhofer‘s an- building has been pre-certified on. burg‘s role as innovative hot- nual research budget amounts for its green standards with With the Centre for Mari- house for renewable energies to 1.7 billion euro. the DGBN quality seal in silver. Completion of the 40 million time Logistics and Services and to expand the growth fraunhofer de euro project with 18,000 GFA is hamburg.de (CML), Hamburg‘s first future and application of clean green planned for 2015. philips.de

The future of flying takes off in Hamburg Blohm + Voss expands Crystal Cabin Awards granted • Airbus to develop hybrid planes and emergency tool At Hamburg‘s lead maritime fair SMM in September, Blohm With groundbreaking inno- Launched by the aviation anwhile able to fly for 35 mi- + Voss Industries will officially vations, the future of flying cluster of the Hamburg Me- nutes. Today, Airbus focuses launch its fourth business turns from visions to reality in tropolitan Region and today its energies on the develop- division, specialised in ship Hamburg, a fact also reflected organised by the registered as- ment of small regional planes equipment. Should the start by the winners of the Crystal sociation Crystal Cabin Award with hyprid, i.e. conventional of the new division be as good Cabin Award. This year, the e.V., the eighth prize-giving ce- and electrical propulsion. The- as anticipated, numerous new employees will be recruited world‘s only prize for cabin in- remony took place once again se planes are expected to signi- in Hamburg. In the fiscal year novation was granted to DIEHL at the Aircraft Interiors Expo. ficantly reduce aircraft noise 2012/13, the three divisions Aerospace, B/E Aerospace, Innovation also drives and emissions. Another Airbus of B+V Industries, a subsidi- Schott, ZIM Flugsitz, Lufthan- Hamburg‘s aircraft manufac- innovation are emergency lo- ary of SKF, generated sales sa Technik, Paperclip Design, turer Airbus. Six years ago, cation transmitters. Fired from of 97 million euro. 340 of the and the University of Techno- the group commenced the the skin, they will improve the company‘s 420 employees logy Delft. 54 applications from construction of small electric search for aircraft wrecks. work in Hamburg. twelve countries had made it to airplanes. Powered by lithium crystal-cabin-award.com bv-industries.com the shortlist. batteries, E-Fan planes are me- airbus.com Larger headquarters The shipping line Hamburg Hamburg Metropolitan Region Süd invests some 70 million euro into the modernisation Basler: special cameras bring record growth and new jobs and expansion of its head- quarters at Nikolaifleet. Built The Ahrensburg camera ma- cameras, which today account Hollywood blockbuster “Avatar“ in 1961-1964 by Caesar Pin- nufacturer Basler achieved the for 95 per cent of sales: area that has been produced with the nau, Hamburg Süd‘s office best result in its 25-year histo- scan, line scan, and network help of Basler cameras. In total, tower will see the addition of ry of the company in the fis- cameras for applications in 130,000 cameras were sold last a new top level and the cons- cal year 2013. Sales increased industry, transport and video year. 300,000 units is the target truction of a new building on by 16 per cent to 65.1 million. surveillance, as well as medi- for 2017. To achieve its ambi- two neighbouring plots. Earnings before taxes rose by cine and life sciences. Practical tious goals, the global player hamburgsud.com 39 per cent to 7.8 million euro applications range from speed plans to hire new staff for its (previous year: 5.6 million monitoring and inspection of headquarters in the Hamburg Growth of logistics market euro). The pre-tax return rate the eye to the identification of Metropolitan Region. By 2017, In the first quarter of 2014, improved from ten to twelve bruises and blemishes in fruit 170 new jobs are to be created handlings of warehouse per cent. For the current year, and vegetables. Basler‘s NIR in Ahrensburg. To provide addi- and logistics space in Ham- Basler expects an increase of cameras are strong tools in tional office space, premises on burg grew by 114 per cent to 126,000 sq m. The period‘s sales to up to 74 million, with detecting damaged spots un- the company‘s ground currently largest deal was Hamburg breaking the 100-million-euro der the peel that are invisible leased out to third parties will be Airport‘s new air cargo centre barrier by 2017. under normal light. Another reintegrated into Basler‘s corpo- with 20,000 sq m. The unparalleled growth is field of application are anima- rate infrastructure. hamburg-logistik.net pushed by Basler‘s innovative tion films. Take, for instance, the baslerweb.com Hamburg News 06/2014 Page 3

Shortcuts Hamburg‘s population: a truly international mix

Solid economic growth While Germany‘s population provided on the net, 1,492,489 persons, comes from the Sey- With plus 2.2 per cent in 2014, is shrinking, Hamburg conti- locals owned a German pas- chelles. 1,263 people have the Hamburg economy will nues to grow. On 9 May 2011, sport in 2011. 214,207 persons no nationality. With 27.5 per continue to grow and increase the cut-off date of the census, had a different nationality. cent, Hamburg has the highest more than in the rest of Germa- 1,706,696 people lived in the The largest group of foreig- proportion of immigrants of ny, says the Hamburg Institute Elbe city, and thus 113,926 in- ners in the Hanseatic city are Germany‘s 16 states. of International Economics habitants more than during the the 47,473 Turkish migrants. While among the foreign citi- (HWWI). According to its re- last census of 1987. The Ham- 18,084 people have Polish zens, there are more men than searchers, the national growth will hover around 1.7 per cent. burg Metropolitan Region is roots. 11,372 come from Af- women, the ratio in Hamburg‘s HWWI‘s optimistic outlook is home to 4.9 million people. ghanistan. Further large fo- general population is just re- confirmed by the confidence of These figures are some of the reign groups include the Portu- versed. Most populated of local companies, indicated by results of the census 2011. Its guese (7,863), Russians (7,042), Hamburg‘s seven districts is the business climate barome- detailed analysis has now been Italians (5,446), Greek (5,411), Wandsbek with 403,977 people ter of the Hamburg Chamber published online by the Office Iranians (5,106), and Gha- ahead of Altona, Hamburg-Mit- of Commerce. In addition, 20.3 of Statistics North. naians (4,912). The smallest te, and Eimsbüttel. per cent of firms plan to recruit According to the statistical data group of foreigners, just three zensus2011.de, statistik-nord.de new staff. hk24.de Hapag-Lloyd and CSAV agree to merge Excellent prognosis The Hamburg mail order giant Fusion will create the world‘s fourth largest container shipping company OTTO has been granted the Hapag-Lloyd AG and Compa- on TEU, and a combined tur- tion with CSAV adds a strong German Innovation Award in ñía Sud Americana de Vapores nover of nine billion euro. The position in the North-South the big companies category for its “Predictive Analytics“ (CSAV) today signed a binding company’s head office will re- traffic to Hapag Lloyd‘s global software. Developed by the contract on merging CSAV’s main in Hamburg. In addition, network and to its established affiliated company Blue Yon- entire container business with Hapag-Lloyd will have a strong strength in East-West traffics. der, it tells OTTO the products Hapag-Lloyd, subject to the regional office in Chile for its In late April, the Hamburg ship- customers will buy tomorrow. necessary approvals. Follow- Latin America business. ping line put into service the The self-learning system cre- ing the integration, the new The combination of CSAV’s last of ten 13,200 TEU vessels. ates calculations from ano- Hapag-Lloyd will rank among container shipping business CSAV still has seven vessels, nymous data and 200 relevant the four largest liner shipping with Hapag-Lloyd‘s will result each of 9,300 TEU, scheduled factors. It is used by OTTO in companies in the world, with in annual synergies of at least for delivery in 2014 and 2015. planning, forecasting, returns some 200 vessels with total 300 million US dollar. Service These container ships are spe- management and sales opti- transport capacity of around networks and fleets of both cially designed for the South misation. In future, it will also one million TEU, an annual companies complement one American trade. support trend recognition. der-deutsche-innovationspreis.de transport volume of 7.5 milli- another ideally. The combina- hapag-lloyd.com

HafenCity Uni inaugurated Just in time for the start of the Detecting climate change with historic data from Tsintao new semester, Hamburg‘s Ha- fenCity University moved into From 1898 to 1914, Tsintao was centre Geesthacht had ordered seasons is shown by the in- its new premises at Übersee- a colony and an imperial naval its digitalisation as early as teractive Climate Atlas of the allee. Previously spread on lo- base of the German Empire. 2008. During Gemany‘s coloni- North German Climate Office cations throughout the city, i.e. During these years, fully au- al years 1884-1914, as well as displaying twelve regional City Nord, Hebebrandstraße, tomated instruments provided from 1930-1940, a total of 1,563 scenarios. Averhoffstraße, and Winter- weather data hour after hour weather stations from German Hamburg is a stronghold of the huder Weg, HCU now finally to Hamburg‘s marine weather territories and trading posts global climate research. In the bundles all facilities for stu- office called Seewetterwarte. had been transmitting weather Elbe metropolis, the Climate dents and staff under one roof. hcu-hamburg.de For centuries, these data meti- information to Hamburg on a CampusHamburg is home to culously recorded by German regular basis. Reconstructed the excellence cluster CliSAP. smartPort Energy officials lay almost forgotten as historic climate graphs, they With the 18 institutes of the With the smart energy project, in the cellar of a neighbouring today provide an important University of Hamburg, the the Hamburg Port Authority institiution, the Federal Mari- contribution to the analysis of Max Planck institutes (MPI) for promotes the use of renew- time and Hydrographic Agen- climate change. Complemen- Meteorology, the Helmholtz- able energy in the harbour. cy (BSH). 100 years later, the ted by model calculations and Zentrum Geesthacht (HTG), The introduction of LNG and original documents returned extrapolations, Hamburg‘s cli- and the German Climate wind power as a clean energy to China, well sorted and pre- mate scientists are able to ex- Computing Centre (DKRZ), it source and the expansion of e- served in seven maps, trans- amine the conditions weather bundles Hamburg‘s climate mobility are focal targets. ported as hand luggage by two and climate over a long period expertise in a globally unique Furthermore, energy con- Hamburg officials. of time, to detect principles way. This year, the DRKZ will sumption and emissions are Even with the originals gone, and changes, and to improve receive with HLRE-3 one of the to be reduced by improved en- all data listed in them is still their predictions and outlooks. world‘s most advanced climate ergy efficiency and intelligent infrastructure. available for research in Ham- How the climate change will computers. hamburg-port-authority.de burg, as the Institute for Coa- affect Northern Germany until klimacampus.de, dkrz.de stal Research at the Helmholtz 2100 in the course of the four norddeutscher-klimaatlas.de Hamburg News 06/2014 Page 4

HamburgAmbassador network to be expanded First Mayor appointed new honorary representatives in London, Vienna, and San Francisco at annual meeting HamburgAmbassadors are ted as new HamburgAmbas- active in an innovative global sador was Petra Vorsteher, as network to boost the aware- Vice President of Hamburg@ ness and appreciation of Ham- work (e.V.) responsible for all burg internationally. Each year, international activities of Ham- they meet in Hamburg parallel burg@work (e.V.). to the Day of Overseas Trade held in the eve of the port‘s an- A brand with a personal touch niversary celebrations. With the HamburgAmbassa- dors, Hamburg successfully Fully-packed programme pursues new ways in city mar- This year, Hamburg’s honorary keting. The global network of representatives gathered first- high-profile personalities adds hand information on the future to Hamburg’s tradition of inter- on the Port of Hamburg, the national ties a level of perso- development of cruise tourism nal involvement. The network in Hamburg, and on science today comprises 35 Hamburg- and research in the Hamburg Three new ambassadors ment company in London, and Ambassadors. Focal regions Metropolitan Region. In the course of this year’s Johann Robert Pfarrwaller, an are North America, East Asia, As in previous years, they also meeting, Hamburg’s First May- industrial clerk from Vienna, and Northern Europe. The participated at the 65th Day of or Olaf Scholz appointed new who had worked in Hamburg HamburgAmbassador pro- Overseas Trade. Another tradi- HamburgAmbassadors in Lon- for Philips Germany from 2003- gramme is co-ordinated by the tion of the annual meeting are don, San Francisco, and Vien- 2009 before taking up today‘s HamburgAmbassador Office at talks with members of the Eco- na. They include the Hamburg position as managing director HWF Hamburg Business Deve- nomic Council of the Hamburg banker Hans Christoph Lam- on an international wholesale lopment Corporation mbH. Metropolitan Region to com- pert, who is currently working company in the field of electri- hwf-hamburg.de/service/3410616/ municate the region’s assets. as a consultant for an invest- cal engineering. Also appoin- hamburgambassador.html

Hamburg Tourism Board promotes Hamburg‘s cultural assets News Bits New web features: culture blog, backstage infos, and celebrities tips As Germany‘s 24th city, and third More than ten million people State Opera, can now be ea- show historic documentaries one of the Hamburg Metropoli- visit the theatre and concerts, sily booked online. A broad on Hamburg‘s park at mati- tan Region, Buxtehude is once musicals and museums of overview of Hamburg‘s cul- nees and arranges close en- again a Hanseatic city. In the Hamburg, city of culture, each tural icons is provided by an counters with choreographers middle ages, its Elbe port was year. How attractive the vari- A - Z listing. at work. Third new component one of Europe. Since 1980, Bux- ety and quality of Hamburg‘s New additions to the website are cultural tips from celebri- tehude has been a member of the cultural scenes is to domestic include three features. Exhibi- ties. The German violist Ta- Hansa League of New Times. and international visitors alike tions, festivals, theatre plays, bea Timmermann, the Ger- buxtehude.de is also known by the Ham- ballets, shows, or other events man director Nina Kupczyk, burg Tourism Board (HHT). It are featured several times the French photographer and Celebrating its will 25-year anni- thus significantly revised and per week by a dedicated cul- filmmaker Natalie David and versary in 2017, Yokohama and upgraded the culture section ture blog. Behind the scenes the US percussionist Chad Hamburg have been connected of its web presentation and of Hamburg‘s culture indus- Charles Popple have already since 1992 by the oldest part- booking platform. try leads the section “Back- revealed their own personal nership of the Port of Ham- Tickets for performances of stage“ with brief descriptions highlights of Hamburg‘s cultu- burg. Reason enough for Yo- Hamburg‘s state theatres, i.e. of events hosted by the regi- ral calendar on HHT‘s website. kohama to choose Hamburg as the German Schauspielhaus, stered Hamburg association hamburg-tourism.de/sehens- partner of its spring celebra- the Thalia Theatre, Laeiszhal- Nordplus. Its guides take lo- wertes/kultur-in-hamburg/kultur- tions. hamburg.de le Hamburg and the Hamburg cals and visitors to rehearsals, blog

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