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Pro Mazda Championship Presented by Cooper Tires 2016 Series Overview About Andersen Promotions

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Pro Mazda Championship Presented by Cooper Tires 2016 Series Overview About Andersen Promotions Pro Mazda Championship Presented by Cooper Tires 2016 Series Overview About Andersen Promotions Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR’s official path to the Verizon IndyCar Series, the Mazda Road to Indy. Under its guidance, all three series have experienced consistent growth – media, promotion, car count and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark – a karting and formula car test facility in Palmetto, Florida. Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 2 About the Pro Mazda Championship Serving as the second step in the Mazda Road to Indy, the Pro Mazda Championship Presented by Cooper Tires has been training drivers for over 25 years. Series champion receives nearly a $600k scholarship to advance to Indy Lights in 2017 . Series competes primarily at the same tracks and on the same weekends as the Verizon IndyCar Series . Schedule includes Streets of St. Petersburg, Grand Prix of Indianapolis, Streets of Toronto and Mazda Raceway Laguna Seca . Sanctioned by INDYCAR . 16 race, eight event schedule format provides exceptional value for competitors . Drivers/teams compete for total year end prizes and awards valued at over $900,000 Cooper Tires USF2000 Championship Powered By Mazda 3 About the Pro Mazda Championship Additionally, the Pro Mazda series offers other great benefits: . Doubleheaders race weekends ensure both a cost-effective and competitive series . Drivers and teams receive a minimum of nearly three hours of on-track time each race weekend . Drivers receive access to professional media, social media and marketing training programs throughout the season . Interaction with fans via series Q&A sessions and autograph sessions in the INDYCAR Fan Village each race weekend . Access to professional series driver coach each race and test weekend 4 About the Mazda Road to Indy Launched in 2010, the Mazda Road to Indy is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. Drivers begin the program with entry into the Cooper Tires USF2000 Championship Powered by Mazda. From there, they advance to the Pro Mazda Championship Presented by Cooper Tires and make their final stop in Indy Lights Presented by Cooper Tires before graduating up to the Verizon IndyCar Series and Indianapolis 500. The Mazda Road to Indy is unlike any other driver development program in the world in that it offers its champions scholarship prizes to advance to the next level. These scholarships total over $2,000,000 and drivers such as Spencer Pigot, Gabby Chaves, Sage Karam, Tristan Vautier and Josef Newgarden have all benefited from this as they made their climb to the top. In all, nearly 20 drivers have utilized the Mazda Road to Indy to graduate to the Indianapolis 500 alone since 2010. Cooper Tires USF2000 Championship Powered By Mazda 5 Mazda Road to Indy Scholarship Program Champion Receives 2015 Champion $1,000,000 scholarship towards the Verizon IndyCar Series with three guaranteed races including the Indianapolis 500 Spencer Pigot Scholarship plus added value package totaling $588,000 to advance to Indy Lights Santiago Urrutia Scholarship plus added value package totaling $378,600 to advance to Pro Mazda Nico Jamin 6 Pro Mazda Series Demographics Age Household Income 36% Average Age 48.9 Less than $35,000 28.7% 18 - 34 23.4% $35,000 - $49,999 17.9% $75,000+ 35 – 49 24.1% $50,000 - $74,999 17.2% Household Income 50 – 64 32.6% $75,000 - $99,999 14.4% 65+ 20.0% More than $100,000 21.7% $ Gender Homeowner Male 69.0% Own Residence 68.0% $73,000 Female 31.0% Rent Residence 28.7% Average HHI Other 3.3% Employment Employed Full or Part- Education 59.3% Time High School Graduate 34.9% Retired 20.8% College Graduate 46.7% Full-Time Student 2.6% 57% Graduate Student or More 10.2% Homemaker 4.4% College Educated Vocational/Technical 37.0% Other* 12.9% 7 Series Marketing and Public Relations The Pro Mazda Championship offers a unique marketing platform aimed at providing drivers, teams and partners with the ROI they’re seeking: . RoadtoIndy.TV . Behind the scenes look at Mazda Road to Indy program . Exclusive content not shown anywhere else . Features at-track and studio recaps of the latest news on drivers, teams and partners . Live studio shows . Live streaming at select race events . Social media campaign highlighted by over 150k followers on Facebook . IndyCar.com . Full Mazda Road to Indy sub-section . Latest series, driver and team news . Full driver profiles . Social media support on INDYCAR Twitter and Facebook . RACER Magazine campaign Official Partner . Full page ads based around each of the MRTI series . Advertorials about each series throughout the season . Expanded editorial content and driver spotlights . Driver blogs . Post-race driver videos 8 Series Marketing and Public Relations . Partner Activation and Promotion . Personal meetings with series partners Mazda and Cooper Tires to assist in both partner and driver initiatives . Cooper Tires social media initiative . Hashtag contest involving drivers and teams . Generated 93.7 million impressions on Twitter between March 1st and October 1st and 9.4 million impressions on Instagram . Series Promotion . Dedicated series website featuring series and team/driver news as well as full driver bios . In-depth pre-event and post-race press releases and driver/team performance charts . Comprehensive media and spotter guides . Coordination of driver interviews, autograph sessions, media lunches, press conferences and appearances including activities such as driver Q&A’s at the INDYCAR Fan Village during events . Full social media platform on Facebook and Twitter highlighting driver and team announcements, race weekend updates, series announcements and details on driver appearances . Driver interviews on NBCSN Indy Lights race broadcasts . Driver interviews on IMS Radio Network broadcasts which air on Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from Verizon . My Mazda Road to Indy driver spotlight features 9 Road to Indy.TV & Social Media Metrics Road to Indy TV launched prior to the 2014 season. Not only does the program take viewers behind the scenes of the Pro Mazda series and entire Mazda Road to Indy program, it’s also supported by a full compliment of social media outreach. Facebook: 156,572 Likes . Twitter: 2,780 Followers . YouTube: Over 100,000 minutes of RoadtoIndy.TV content viewed Additionally, Road to Indy TV overall content has grown exponentially since its start: . Over 70 Million total impressions across Road to Indy TV website, social media and mobile . Over 18 Million impressions across Road to Indy TV social media platforms alone . Audience retention growth of 100% over last season . Over 350,000 page views of the Road to Indy TV Mobile App 10 Broadcast Coverage All Pro Mazda events will be live-streamed on the official series website, ProMazda.com, IndyCar.com and the Road to Indy TV app. These broadcasts will be professionally produced, complete with the following benefits: . Live streaming allows for all on-track sessions during a race weekend to be broadcast . Streaming will be available for viewing by a worldwide audience . Broadcast format will include pre-race and post- race elements . Driver press conferences will be interactive allowing for fans and media around the world to participate . Special behind the scenes and race weekend content available each race weekend on RoadtoIndy.TV 11 VIP Program Opportunities Andersen Promotions is pleased to offer guests a VIP at-track experience they can’t receive anywhere else. As a participant in the series, this unique package is available at a special rate. Entertain your clients and employees with access you won’t find anywhere else . Enjoy a beverage and a snack while watching the on-track action in the Mazda Road to Indy trackside hospitality area . Paddock tours, gift bags and driver meet and greets are just some of the special experiences . Upgrade the experience with a trackside suite, complete with full catering* . Wave the green flag or give the command to fire engines* * Based on availability 12 2016 Pro Mazda Series Schedule Cooper Tires USF2000 Championship Powered By Mazda 13 2016 Series Partners Pro Mazda Championship Presented by Cooper Tires 14.
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