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Indy Lights Presented by Cooper Tires 2016 Series Overview About Andersen Promotions

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Indy Lights Presented by Cooper Tires 2016 Series Overview About Andersen Promotions Indy Lights Presented by Cooper Tires 2016 Series Overview About Andersen Promotions Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR’s official path to the Verizon IndyCar Series, the Mazda Road to Indy. Under its guidance, all three series have experienced consistent growth – media, promotion, car count and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark – a karting and formula car test facility in Palmetto, Florida. Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 2 About the Pro MazdaAbout Championship Indy Lights Serving as the final step in the Mazda Road to Indy, Indy Lights Presented by Cooper Tires has been training drivers for 30 years. Series champion receives a scholarship valued at $1 million to advance to the Verizon IndyCar Series for a guaranteed minimum of 3 races, including the Indianapolis 500 in 2017 . Series competes primarily at the same tracks and on the same weekends as the Verizon IndyCar Series . Schedule includes Streets of St. Petersburg, Indianapolis Motor Speedway, Streets of Toronto and Mazda Raceway Laguna Seca . Sanctioned by INDYCAR . 18 race, 11-event schedule format provides exceptional value for competitors . Drivers/teams compete for total year end prizes and awards valued at nearly $2 million. Series supported by world-class partners, led by Cooper Tires and Mazda Cooper Tires USF2000 Championship Powered By Mazda 3 About the Pro MazdaAbout Championship Indy Lights Additionally, the Indy Lights series offers other great benefits: . Compete in the state of the art IL-15 Dallara chassis, featuring push-to-pass overtake, paddle shift technology and the latest in safety features . A unique blend of ovals, road and street courses ensure both a cost- effective and competitive series . Drivers and teams receive three to four hours of on-track time each race weekend . Drivers receive access to professional media, social media and marketing training programs throughout the season . Interaction with fans via series Q&A sessions and autograph sessions in the INDYCAR Fan Village each race weekend 4 AboutAbout the the Mazda Mazda Road Road to to Indy Indy Launched in 2010, the Mazda Road to Indy is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. Drivers begin the program with entry into the Cooper Tires USF2000 Championship Powered by Mazda. From there, they advance to the Pro Mazda Championship Presented by Cooper Tires and make their final stop in Indy Lights Presented by Cooper Tires before graduating up to the Verizon IndyCar Series and Indianapolis 500. The Mazda Road to Indy is unlike any other driver development program in the world in that it offers its champions scholarship prizes to advance to the next level. These scholarships total over $2,000,000 and drivers such as Spencer Pigot, Gabby Chaves, Sage Karam, Tristan Vautier and Josef Newgarden have all benefited from this as they made their climb to the top. In all, 20 drivers have utilized the Mazda Road to Indy to graduate to the Indianapolis 500 alone since 2010. Cooper Tires USF2000 Championship Powered By Mazda 5 MazdaMazda RoadRoad toto IndyIndy ScholarshipScholarship ProgramProgram Champion Receives 2015 Champion $1,000,000 scholarship value towards the Verizon IndyCar Series with three guaranteed races including the Indianapolis Spencer Pigot 500 Scholarship plus added value package totaling $588,000 to advance to Indy Lights Santiago Urrutia Scholarship plus added value package totaling $378,600 to advance to Pro Mazda Nico Jamin 6 Pro MazdaIndy SeriesLights Demographics Age Household Income Average Age 48.9 Less than $35,000 28.7% 36% 18 - 34 23.4% $35,000 - $49,999 17.9% 35 – 49 24.1% $50,000 - $74,999 17.2% $75,000+ 50 – 64 32.6% $75,000 - $99,999 14.4% Household Income 65+ 20.0% More than $100,000 21.7% $ Gender Homeowner Male 69.0% Own Residence 68.0% $73,000 Female 31.0% Rent Residence 28.7% Average HHI Other 3.3% Employment Employed Full or Part- Education 59.3% Time High School Graduate 34.9% Retired 20.8% College Graduate 46.7% Full-Time Student 2.6% 57% Graduate Student or More 10.2% Homemaker 4.4% College Educated Vocational/Technical 37.0% Other* 12.9% 7 Series Marketing and Public Relations The Indy Lights series offers a unique marketing platform aimed at providing drivers, teams and partners with the ROI they’re seeking: o RoadtoIndy.TV o Behind the scenes look at Mazda Road to Indy program o Exclusive content not shown anywhere else o Features at-track and studio recaps of the latest news on drivers, teams and partners o Live studio shows o Streaming at select race events o Social media campaign highlighted by over 150k followers on Facebook o IndyCar.com o Full Mazda Road to Indy sub-section o Latest series, driver and team news o Full driver profiles o Social media support on INDYCAR Twitter and Facebook o RACER Magazine campaign Official Partner o Full page ads based around each of the MRTI series o Advertorials about each series throughout the season o Expanded editorial content and driver spotlights o Driver blogs o Post-race driver videos 8 Series Marketing and Public Relations o Partner Activation and Promotion o Personal meetings with series partners Mazda and Cooper Tires to assist in both partner and driver initiatives o Cooper Tires social media initiative o Hashtag contest involving drivers and teams o Generated 93.7 million impressions on Twitter between March 1st and October 1st and 9.4 million impressions on Instagram o Series Promotion o Dedicated series website featuring series and team/driver news as well as full driver bios o In-depth pre-event and post-race press releases and driver/team performance charts o Comprehensive media and spotter guides o Coordination of driver interviews, autograph sessions, media lunches, press conferences and appearances including activities such as driver Q&A’s at the INDYCAR Fan Village during events o Full social media platform on Facebook and Twitter highlighting driver and team announcements, race weekend updates, series announcements and details on driver appearances o Driver interviews on NBC Sports o Driver interviews on IMS Radio Network broadcasts which air on Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from Verizon o My Mazda Road to Indy driver spotlight features 9 RoadtoIndy.TVRoad to Indy.TV and & Social Media Metrics Road to Indy TV launched prior to the 2014 season. Not only does the program take viewers behind the scenes of the Indy Lights series and entire Mazda Road to Indy program, it’s also supported by a full compliment of social media outreach. • Facebook: 156,572 Likes • Twitter: 2,780 Followers • YouTube: Over 100,000 minutes of RoadtoIndy.TV content viewed Additionally, Road to Indy TV overall content has grown exponentially since its start: . Over 70 Million total impressions across Road to Indy TV website, social media and mobile . Over 18 Million impressions across Road to Indy TV social media platforms alone . Audience retention growth of 100% over last season . Over 350,000 page views of the Road to Indy TV Mobile App 10 IndyTelevision Lights Coverage Television The 2016 season will feature television coverage of all events on NBC Sports Network (United States) and ESPN International. NBC Sports Network reaches over 80 million homes and ESPN International broadcasts are shown in over 20 different countries around the world. All 11 events (race two of double header weekends) aired on NBCSN and ESPN International . Events recorded live to tape with most broadcasted on the same day that the event takes place . One car receives in-car camera for each event; additional cameras available for purchase . Complete race coverage in one hour broadcast, including pre and post race features and interviews . Special behind the scenes and race weekend content available each race weekend on RoadtoIndy.TV 11 Verizon IndyCar SeriesTelevision Test Partnership Coverage Continuing for 2016, a partnership with the Verizon IndyCar Series will allow Indy Lights drivers to receive the opportunity to test an Indy car during the upcoming racing season. Verizon IndyCar Series teams will receive one bonus private test day during the 2016 season if they utilize an Indy Lights driver for at least half of the track time during the test. Additionally, Verizon IndyCar Series teams that also own and operate an Indy Lights team will receive one bonus private test day for their IndyCar program during the 2016 season. To be eligible, the Indy Lights driver must be currently competing in the series and compete in a minimum number of races as defined by series officials. 12 VIP Program Opportunities Andersen Promotions is pleased to offer guests a VIP at-track experience they can’t receive anywhere else. As a participant in the series, this unique package is available at a special rate. Entertain your clients and employees with access you won’t find anywhere else . Enjoy a beverage and a snack while watching the on-track action in the Mazda Road to Indy trackside hospitality area . Paddock tours, gift bags and driver meet and greets are just some of the special experiences . Upgrade the experience with a trackside suite, complete with full catering* . Wave the green flag or give the command to fire engines* * Based on availability 13 Series GraduatesVIP Program Advance Opportunities to IndyCar Over 100 drivers have successfully graduated from Indy Lights up to the Verizon IndyCar Series and Indianapolis 500.
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