Monthly

Issue 04 | Aug - Sep 2013 | Price Rs. 100 Villain on Screen Hero in Real Life A Hafiz and a Family man Cheema Mobiles

Quad-CoreQuad-Core Marketing Hype or Mainstream Killer !!!

Amir Shah Mobilink M-Policing the long haul Rebranding Panjab Police player is it worth takes Lead the change? Ammar Shafiq Managing Editor Khalid Khan Publisher & Editor in Chief

Ammar Shafiq Dear Readers, Managing Editor

We hope you had a very blessful Ramazan and have a joyous Eid. Aimal Ali Khan We at PhoneWorld wish you all a very happy Eid. Associate Editor

Fakiha Hassan Rizvi, Kanwal Ayub, This time we peeped deeper into the life of ’s most Rizwana Khan celebrated and talented villain- our very own “Shafqaat Cheema” Sub Editors who is a real life hero, a hafiz-e-Quran and a committed family man. Mobile phone business is what he started few years back with deep Agha Mehdi understanding of the mobile phone industry. Bureau Chief Lahore

The Supreme Court has again come to the rescue of the Telecom Adnan Khan Consumers in Pakistan and has rightly instructed that it is time now Bureau Chief Islamabad/Rawalpindi to act and the MoITT shall ensure a speedy and transparent 3G Waheed Qamar Auction, so that the fruits of technology can reach everyone. Bureau Chief Karachi

Mobilink has re-branaded itself and painted the town red. However, Nasrullah Shah the industry, consumers and the company probably is still looking Bureau Chief Quetta for answers if the entire effort is worth the change. Punjab Police atlast brings some good news-they have taken the lead amongst Mufti Mohsin Rehman all in automating their processes to the extent that use of mobile Consultant is being embraced. Digital Media and ban on YouTube remains Bushra Mushtaq Khan and under limelight, but are we following the right path? Perhaps Graphic Designer there is a need to re-think and take lessons on the approach that needs to be adopted by no less than our great Prophet Muhammad Fayaz Ahmad Khan (Peace Be Upon Him). Webmaster

On the technology front Qualcomm leads the industry and its new fast blazing Snapdrogon processor providing increased system Advisory Board performance, exceptionally low power consumption and platform Dr Syed Ismail Shah upgrades that further enhance user experience. Executive Director

FBR has lived up to its reputation by slapping a further 5% tax on Farhad Afridi the mobile consumers. Pakistan atleast can now claim as the most Government and Regulatory Affairs heavily taxed country when it comes to mobile usage. One should Muhammad Idress not get surprised when almost half of the credit is washed up President Karachi Electric Dealers Association immediately. Baber Mehmood New mobile apps that should amaze young, old and the very Chairman Khidmat Group Lahore sweet toddlers and that also from Pakistani developers are free to Shabir Labba download. Don’t miss out on the fighting dengue app. New mobile President Anjuman-e-Tajran Electronics phone brands have also hit the market for both international and Hall Road Lahore local brands. Last, but not the least let’s make some sense from the hundreds of tariff bundles available from the operators. Sajid Butt Chairman Rawalpindi Mobile Association

This month PhoneWorld will cover and reach over 250 cities and Asad Khan town in Pakistan. We strive to serve all. President Islamabad Mobile Association . Fayaz Butt President Alkhidmad Group Hafeez Traders Welfare Thank you, Feedback League Lahore Ammar Shafiq [email protected] Hidyat Ullah Managing Editor www.phoneworld.com.pk President Mobile Traders Association, Falak Sair Plaza, Peshawar

Printed at: Gul Awan Printers Islamabad Declaration No: 1196/2(124)/Press2011 Contents Issue 04 National 12 Drop in Mobile Imports of Pakistan 18 Punjab Government Takes Lead in Police Automation

Operator 14 Re-branding Mobilink 25 Cut-throat Competition in Operators

International 38 Apple Announced iOS7 53 The World’s Slimmest Smartphone

Feature 22 Pakistan‘s Flawed 40 Warid Sponsors 6 Quad-Core Marketing Hype or Mainstream Killer Digital Media 34 Which one would 12th Lux Style 30 Battle of Brands Strategy you like to choose Awards among these Dual Sim 35 Razer Edge Pro Tablet Phones? 42 Smartphone Buyers Guide 8 Mobile Tariff Benchmarking Dual Sim Twin City Express 32 Space Brand Toddler Kids Car Toy Police 32 Phone World 33 Sajid Mobiles

Karachi Rocks 47 Irshad Communications 47 Ashraf Mobile

Infocus 26 Shafqat Cheema - See‘s Bright future for His Mobile Business 48 Amir Shah - The Long Haul Player

26 Shafqat Cheema‘s 54 Top MUST have Khyber Mail Mobile Role Applications & 36 Taxation by Games for your 52 A 2 Z Mobile Operators Smartphone 52 National Mobiles

Photo Gallery 17 Huawei Arrange Sales Training for Retailers Find us online: 21 Ufone Tower 13 Qualcomm Snapdragon 800 Phoneworld www.phoneworld.com.pk Phone Review The new Fast Processor For Advertisement / Article Contact Marketing Department phoneworldmag 44 G’Five President G9 Ammar Shafiq (0302-5556666) Agha Mehdi (0322-8433364) phoneworldpk Local Brands Adnan Khan (0345-5957155) Waheed Qamar (0321-2323890) 56 Arrival of the Month Feature Feature

consuming a small amount of power all the time, even if you aren’t using them. Android users struggle, as it is to get a full day’s worth of heavy usage on single-core phones, so don’t get me started on quad-cores. Another issue we shouldn’t ignore is

Quad-core By Imran Rashid phone with has is also important. Nowadays relatively “light” smartphone 4 GB or 8 GB smartphones come with 16 GB user. But consider turning to a Marketing Hype or of memory of memory, which is plenty to quad-core smartphone if you may not be handle all the data that a quad- often make video calls or use Quad-Core Mainstream Killer !!! able to handle core chip can process. A quad- multiple apps at the same time— core phones with, say, 4 GB or 8 or if you think you’ll need these as many GB of memory may not be able capabilities in the near future. simultaneous to handle as many simultaneous In Pakistan it doesn’t make sense to invest in complex, data- complex, data-intensive tasks. Until the software and apps are a Quad-core phone, right now.. It’s more of a Similarly, RAM is a very important optimized for multi-core devices, intensive tasks part a smartphone, just like it doesn’t make sense for the marketing hype, than anything else computers, multi-tasking on average one to invest in a quad- apps. About 90 percent of the apps, mobile phones is also dependent core phone, right now. Perhaps a on the amount of RAM it couple of years down the line, it hese days one sees of no use until the software or OS two cores optimally, is yet to be you’ll ever use on a smartphone contains. It is also responsible for would, but right now, it’s more of a lot of marketing and (Operating System) can utilize it seen. work absolutely fine on a 1GHz the smooth transition of operating a marketing hype, than anything advertisement is done optimally and right now, hardware single-core CPU. It’s just a handful else. Give me a quad-core tablet around quad-core seems to be developing at a much Let’s not forget the elephant in the of games or specialized apps that T and I’ll be a happy camper, but smartphones. G-Five and Q-Mobile faster rate, while software plays catch room, though, the battery life. More actually take advantage of four not a phone, at least not yet. The are major local brands which are in up. There’s a lot of buzz about how processing power automatically cores. Realistically, you will very Quad-core bottom line here is, don’t be in a the race with international players Jelly Bean (JB) is the game changer translates into more power hungry seldom be using these apps when will take hurry to chuck out your old phone to promote their quad-core phones. but as it turns out, it’s not that devices, which impacts battery life you’re travelling, since these drain some time to (unless it’s like, really, really old) Both of them have announced different from Ice Cream Sandwich quite badly. Even if the new quad- the battery like crazy, so your only for quad-core beasts arriving just almost 7 Quad-core models in (ICS), just better optimized, but core SoCs have the ability to put option is to not use it, which defeats replace dual- yet. If you have to, then keep the market. The consumers and whether it is able to utilize more than their cores in idle mode, it’s still the whole purpose of having a multi- core until retailers are enticed with the core phone. an eye out on existing dual-core advertisement galore but before then dual- phones that are sure to get some one make to decide which phone to The number of cores shouldn’t be core will rule nasty price cuts in the coming take let’s look at the merit of having your only consideration, however. the Pakistani weeks. a quad-core smartphone especially The amount of memory the phone from a Pakistani market standpoint. market Quad-core handsets haven’t affected the market of dual-core; Ask any gadget freak these days both handsets are available in about one feature they are most system. Lower end smartphones the market with a very slight looking forward to in their next usually have around 512MB of variation. The reason behind this mobile phone and you’ll most RAM which meet the average is that quad-core devices are definitely hear “quad-core”. Having needs of a person like texting, demanded by heavy users only more cores is certainly not a bad making calls, browsing and few which are fewer in number, so thing. Everyone wants a faster gaming apps, whereas heavy quad-core will take some time phone that they can do a lot more users need 1GB or more as their to replace dual-core until then with, but I don’t think quad-core is minimum RAM figure. dual-core will rule the Pakistani the answer, especially for mobile market. phones, right now. A phone with a dual-core processor may be the perfect Having cutting edge hardware is Massive Marketing Campaign by local brands for Quad-Core choice for you if you’re a

6 www.phoneworld.com.pk 7 Operator Operator By Muneeb Sheikh

2 Lowest Off-net Calls Per Min Mobile Tariff Benchmarking Warid’s Glow 2 again has the lowest off-net tariff followed by Telenor Dejuice and Zong 45, whereas Jazz First has the highest off-net tariff with Ufone 30 Sec closely following as number n the fast-paced telecoms market, a major concern for mobile companies is that it company’s tariffs are competitive. 2. The difference is again quite substantial of almost more than 50% between the highest and the More importantly, as a consumer when you have multiple operators with multiple packages the choice of package lowest packages being offered by Mobilink & Warid respectively. to get and have an apple to apple comparison is equally a challenging and some-what difficult task. The answer to Ithis question is benchmarking, to ensure that you are getting the best deal you can! Without having this intellectual insight of this data, how can you effectively decide which package to take and at time negotiate terms when only one party has the answer, and it’s not you, it’s your telecom provider? The values calculated here are done according to flat call Phoneoworld team has tried to study the various packages available in the market by all the five rate per min, i.e. it may seem that Ufone 30Second package mobile operators and tried to make a comparison of these tariffs in a simple format that can be is expensive but the actual understood by not only a retailer but ordinary consumer. While, we have provided comparison based billing is Rs.0.83 / 30 Seconds. on a few package a more exhaustive comparison can be found on the Phoneworld website www. Similar is the case with Zong 45 whose billing is Rs0.45 / 20 phoneworld.com.pk . Seconds

Please note that the comparison is done by interpolating call rates to a standard flat rate of per min call. The day and night offers slab rates have not been included in this comparison along with other perks offered by different operators. For detail view on your required selected package please visit their respective website before finalizing your decision.

Generally, the tariff in Pakistan by mobile operators is categorized into pre-paid and post-paid. Because of the scarcity of space we have taken on-net (within the mobile network) and off-net Post-Paid Tariffs (outside of the mobile network) of each per minute tariff that are of interest to the consumers. Lowest On-net Calls Per Min 1 Warid’s W4000 has zero tariff for On-net calls. The 02nd and 3rd lowest tariff are from Ufone U1999 and Mobilink Munlimited. Whereas as, Telenor Karobar 100 and Zong’s has the highest and 02nd Pre-Paid Tariffs highest tarrif for On-Net calls in the lowest Postpaid category. The highest postpaid tariff for the lowest on net call is around 1.1 Rs/min. However, the it is important to note that Warid has Rs. 4000 Lowest On-net Calls Per Min fixed fee/month to avail this package whereas Ufone has Rs. 1999/month fixed charges for the tariff 1 from the packages available that are provided by the operators on their web site, Warid’s Glow shown. The consumer needs to check his consumption for availaing the best possible package 2 has the lowest on-net tariff followed by Telenor Talkshowk A1, whereas Ufone 30 Sec has the highest on-net tariff with Mobilink Jazz and Zong closely following as number 2 & 3 respectevly. The The values calculated here are difference is quite substantial of almost 40% between the highest and the lowest packages being done according to flat call rate per min, i.e. it may seem that that offered by Ufone & Warid respectively. Warid W4000Unlimited is better than the rest but you will have to pay 4000 per month in advance whether you use this facility or not, while other operator packages; for instance for Telenor Karobar 100 we will be paying only 100 per The values month in advance. In addition to calculated here are this there are other factors to look done according into such as free voice minutes, to flat call rate per free sms, internet data package, min, i.e. it may etc. Please visit respective seem that Ufone website for details 30Second package is expensive but the actual billing is Rs.0.83 / 30 Seconds. Similar is the case with Zong Lowest Off-net Calls Per Min 45 whose billing is 2 Warid’s W4000 with 0.62/min is the lowest tariff for Off-net calls. The 2nd and 3rd lowest tariff Rs0.45 / 20 Seconds are from Ufone U3999 and Mobilink Munlimited. Whereas as, Telenor Karobar 100 and Zong’s EconoXcess0 has the highest and 02nd highest tarrif for Off Net calls in the lowest Postpaid category. The highest postpaid tariff for the lowest off net call is around 1.5 Rs/min.across operators.

8 www.phoneworld.com.pk 9 Operator Operator

The values calculated here are Postpaid Comparison Off-Net Calls per Minute done according to flat call rate per 4 The graph below facilitates the end user in choosing a suitable postpaid plan in accordance to Off- min, i.e. it may seem that that Warid W4000Unlimited is better than the Net calls i.e. if most of the usage is outside the network. The chart shows how much a call cost per rest but you will have to pay 4000 per minute across different operators in their respective postpaid package. This might help the end user month in advance whether you use to choose an operator and under that a package suitable enough within a specific price range. The this facility or not, while other operator packages; for instance for Telenor following graph is again for consumers with Rs. 300 and Rs.600 price range. For other price bracket Karobar 100 we will be paying only it may vary, please visit our web site for the other price brackets. 100 per month in advance. In addition Warid’s W250 has the lowest Off-net tariff of Rs. 0.8/min with 02nd from Zong ProXcess299 and 3rd to this there are other factors to look into such as free voice minutes, free lowest tariff from both Telenor Karobar 300 and Mobilink M300 which are equal. Ufone U249 has the sms, internet data package, etc. highest tarrif for Off-Net calls in this price bracket. The highest postpaid tariff for this slab is around Please visit respective website for 1.6 Rs/min. details

Postpaid Comparison On-Net Calls per Minute 3 The graph below facilitates the end user in choosing a suitable postpaid plan in accordance to On- Net calls i.e. if most of the usage is within the same network. The chart shows how much a call cost The values calculated here per minute within the same network across different operators in their respective postpaid package. are done according to flat call rate per min, i.e. it may seem This might help the end user to choose an operator and under that a package suitable enough within that that Warid W250 is better a specific price range. The following graph for consumers with Rs. 300 and Rs.600 price range. For than the rest but in addition other price bracket it may vary, please visit our web site for the other price brackets. to this there are other factors to look into such as free voice minutes, free sms, internet Warid’s W250 has the lowest On-net tariff of Rs. 0.6/min with 02nd and 3rd lowest tariff from Zong data package, etc. Please visit ProXcess299 and Telenor Karobar 300. Whereas as, Mobilink M300 and Ufone U249 has the highest respective website for details and 02nd highest tarrif respectively for On-Net calls in this price bracket. The highest postpaid tariff for this slab is around 1.5 Rs/min. The mobile tariff benchmarking is a very difficult process specially with so many tariff packages but The values calculated here are we have tried to provide our readers with some basic comparison, whereas a more detail comparison done according to flat call rate per min, i.e. it may seem that that Warid is provided on our web site www.phoneworld.com.pk and we shall strive to continue providing our W4000Unlimited is better than the readers with regular update on these comparison. rest but you will have to pay 4000 per month in advance whether you use this facility or not, while other operator packages; for instance for Telenor Karobar 100 we will be paying only 100 per month in advance. In addition to this there are other factors to look into such as free voice minutes, free sms, internet data package, etc. Please visit respective website for details

Warid’s W750 has the lowest On-net tariff of Rs. 0.5/min with 02nd from Zong ProXcess699 and Ufone Smartphone U549 and 3rd lowest tariff Karobar 600. Whereas as, Mobilink M600 has the highest and 02nd highest Facts tarrif respectively for On-Net calls in this price bracket. The highest postpaid tariff for this slab is around 1.5 Rs/min.

The values calculated here are done according to flat call rate per min, i.e. it may seem that that Warid W750 is better than the rest but in addition to this there are other factors to look into such as free voice minutes, free sms, internet data package, etc. Please visit respective website for details

10 www.phoneworld.com.pk 11 National By Rizwana Khan Feature By Fakiha Hassan Rizvi Qualcomm Snapdragon 800 The New Blazing Fast Processor Drop in Mobile ualcomm Qis a world- leading provider of wireless technology and services that does Imports of not need any introductions. In only few years in chipset and processor manufacturing. Qualcomm has broadened its portfolio by introducing use of latest generation of processors, where specialized Pakistan Snapdragon 600 is already showing cores up on various flagship devices like the HTC One, Galaxy S 4, and Optimus G Pro while Qualcomm 800 is lined up at 2x32bit LP-DDR3 at Mobile handsets import, only, dropped on the end of his year. 800MHz with industry-leading memory bandwidth of 12.8GBps. monthly basis by 19 percent to $31.5 million during The target of new industry leading processors is the premium mobile and New Hexagon DSP V5 delivers May 2013 as against $38.84 million in April 2013 computing devices that are designed floating point support, dynamic to deliver overall outstanding user multithreading and expanded experience by expanding endless multimedia instructions for Integrated newest possibilities of seamless connected computing and visually stunning enhanced low power performance generation mobile Wi-Fi he Federal Board 50 percent versus $63.24 dealers and sellers witnessed 50 experience. connectivity, 802.11ac and of Revenue (FBR) million in the corresponding percent decline in the sales of imposed sales tax on month of last year (2012). In imported mobile phones during New IZat™ location technology broad connectivity support with Qualcomm Snapdragon 800 May 2013, alone, the import of May and June 2013. combines multiple tracking systems integrated USB 3.0, Bluetooth T mobile imports back processors include the new quad core mobile handsets declined by in April 2013. The outcomes are Krait 400 CPU, Adreno 330 GPU, into a single high performance, and FM. shown in the form of decline in 60 percent to $30.98 million as Looking and this sharp adverse Hexagon v5 DSP and Qualcomm’s highly accurate navigation platform against $77.5 million in March impact on the Telecom sector, mobile imports. The import of latest 4G LTE Cat 4 modem and for auto and pedestrian applications Breakthrough multimedia mobile handsets has declined by 2013. On the same lines, FBR has reduced sales tax on the deliver increased system performance experiences: The Qualcomm 46 percent to $69.82 million in April import in April fell to $38.84 import of mobile phones on May and platform upgrades that further Third generation 4G LTE modem Snapdragon 800 processors and May 2013. In February and million against $51.08 million 30, 2013, including smart cellular enhance user experience. These March 2013 it stood at $128.58 in February, registering a phones or satellite phones. processors will deliver up to 75 with data rates up to 150 Mbps also introduce the very latest million. As a whole, the Telecom decline of 23.96 percent. percent better performance than (Category 4), fully integrated in the mobile experiences. Capture, the Qualcomm Snapdragon S4 Pro sector imports observed 9.46 The persistent requests of new Qualcomm Snapdragon 800 playback and display in processor and the move to 28nm percent monthly decline to value During the first 11 months of representatives from the mobile High Performance for mobile (HPm) processors UltraHD video (with four times of $81.3 million, contrary to $89.8 current financial year (FY) industry, forced FBR to amend technology node ensures exceptionally 1080p pixel density).Dual million in April 2013. In general the from July 2012 to May 2013 the SRO 280(I)/2013. According low power. 4G LTE Advanced Carrier Image Signal Processors (ISP) Telecom sector also retained the the aggregate import value to the new arrangement, the FBR downward trend. stood at $1.366 billion for the decided to create three slabs of Aggregation feature to maximize for Qualcomm Snapdragon overall Telecom sector import sales tax for different types of New Krait 400 CPU in quad radio frequency bandwidth Camera with support for Mobile handsets import, in bill while it was $1.171 billion mobile phones. However, it configuration, with speeds of up World multimode and multi-band computational camera. monthly basis alon dropped in the same period of last has imposed Rs 250 as to 2.3 GHz per core offers best- support using wafer level package by 19 percent to $31.5 million FY. This clearly depicted an SIM Activation Tax, in-class performance per watt, so (WTR1605) during May 2013 as against increase of 16.65 percent. which cellular processor performance can hold up $38.84 million in April 2013. operators will To endure the burden of these be paying to the more demanding processing This is mainly due to the sales taxes, mobile phone prices now. and communication requirements of import duty of Rs 500 to Rs have been increased by Rs 1,000 premium mobile devices. Additionally, 1,000 per set collected by the to Rs 1,500 in the local markets. asynchronous SMP architecture FBR in May 2013. On year on Importers were again reluctant to provides dynamic power sensing and year graph of mobile handsets import the mobile phones. On control for peak performance per core, imports, a steep decline by the other hand, mobile phone while extending battery life without the

12 www.phoneworld.com.pk 13 Operator Operator

By Khalid Khan brands that spend the most on one brand. Previously, their Indigo taken from it Jazz branding as it TV advertising. and Jazba brand sort of got ignored has maximum customer. as the company focused more on The amount was staggering its Jazz brand, which has the major While, from a familiarity and over Rs. 2.5 billion in one year junk of the subscribers. somewhat continuity standpoint behind Ufone 4.2 billion. (Indigo has more continuity Value to consumers It ranked as the N. 01 advertiser While 3G still is in the pipeline and Resemblence to on Radio, as well. If these are the government clueless about the kind of figures than by any Jazz colour of the PTA status, in place little an red is taken as conservative estimate its last operator can offer in terms of five year brand cost would service differentiation. downgrading easily cross 15 billion ( taking whereas use of Rs. 3 Bn annual all put together However, when Ufone recently Indigo could have i.e. TV, Radio, Outdoor, Digital launched its Uth Pack it offered and Internal). consumer incredible value, the meant upgradation company came up with a new of large consumer This obviously is a high cost and vibrant look and the whole base to build a brand in country like Pakistan with a competition we Mobilink should and affinity with Mobilink) see in the Telco industry. have waited for therefore, it would have been Re-branding Mobilink However, what is not 3G to happen as more appropriate it Mobilink had understood and justified they would have rather taken Indigo as the colour for its logo and other corporate something of value Instead of cashing messages going forward. Is it worth the change? to offer its consumer on the Jazz, Jazba This for a large customer base of & Indigo brands Jazz & Jazba would have meant Generally, re-branding is done when poor brand is to be replaced or all investment advertising campaign consolidating an up-gradation for the consumer and resources that Ufone- package focused on the and would still had continuity link. something drastically change in the company such as ownership, service went into building younger consumers. or tariff but interestingly nothing happened specially for the customers, these brands seems Secondly and more importantly i.e. tariffs, plans, QoS etc. all remain the same wasted - same Perhaps, Mobilink should have while red gives more prominence amount of money, waited for the 3G Spectrum auction and generally represent to happen, if they had nothing to emotions. Unfortunately our dear time & resources obilink has painted points why and the worth of all happened for the customers, i.e. offer in terms of service before country had over the past few the town red after the efforts. tariffs, plans, bundles all remain will be required to re-launching and consolidating (or years has been a victim of violent their recent re- the same. rebrand differentiating further) the Brands. activities, where innocent people branding campaign. Generally, such re-branding lost their lives. M occurs when something The company still finds it hard to probably is that instead of The only service launched recently We could see on every pole, cashing on the brand, it was SMART Push-a push adv billboard and probably some drastically change in the explain the core philosophy-apart seems that all investment service, which failed a decade back of the tress as well mobilink company such as ownership from some usual oxford dictionary and resources that went into even in the bourgeoning market displaying its new brand (in the case of Paktel- although bookish terms, new vision, fresh building the brand has seen an like India next door that created probably convincing everyone Vimpelcom has bought over from promise, core values etc etc. So abrupt stop. nuisance for the consumers. that something really great has Orascom-but the brand does not the question is, is the change represent the new group nor the worth it..? Let’s look at some of happened to them and to their Most importantly, if the new The old brands represented any other the fundamentals of the Mobilink Colour & Logo...... consumers. If you are a mobilink brands is to achieve the status red colour identified by Mobilink is consumer, it cannot escape your Orascom logo or tagline), service re-branding initiatives and strength of the existing Mobilink in their communication mind like I did being a mobilink (the company is still 2G & haven’t Cost of Brand ChangeIt brands Mobilink will have to strategy has used a spinning customer for the past almost over announced anything of the sort) tIt takes money, time and invest a substantial amount red ribbon that could easily be 12 years on what difference has it or Tariffbut no such change has resources to build a brand. of money if not the same as mistaken to resemble blood trail made for me. Being the mobilink Mobilink has certainly build over before. or symbolizes violence. users for past 12 years I was time its various brand alias Jazz, wondering the same thing, so The only good thing that Jazba and Indigo. Synergyzer in its The Indigo colour would have tried to search the answers from Mobilink could claim is that they annual 2012 issue placed Mobilink looked more elegant with a better broader, corporate view point, the now have to invest and focus on Jazz at number 2 on the list of symbolic value. The other option

14 www.phoneworld.com.pk 15 Operator Photo gallery

they could have used is grey which is probably better than the earlier one part of their Indigo logo, but it would of “Reshaping Communication”, have been a bit dull than the indigo which seems to have somehow colour. gone out of fashion and its meaning as well. Market Differentiation W While simplicity is the best strategy Secondly, it is in urdu does matter to avoid confusion for the consumers but the three Brands developed Lack of any were differentiating the consumers distinctly i.e. Idigo- a package more substantial oriented towards the business and improvement or higher effluent class, Jazz for the A memorable moment of Ascend P6 activation innovation could at Xinhua Mall with Mr. Bruce (Director Huawei) prepaid low end customer and Jazba hurt Har Dil har Din for the youth. tag line even more Huawei Sales Training for Retailers Now, the consumer is either confused or probably will have to Main logo shown look more thoroughly for the kind of and should be appreciated. upside down at package, he needs to get. However, as said if the company prominent places Huawei doesn’t bring any substantial The indigo customer probably reflects poorly on improvement or innovation in it’s may not feel as exclusive now that the entire strategy Arranges Sales offering the Tag Line could even hurt more making it the laughing Training for stock within the industry and Captured moment of Mr. Bruce with Huawei & Each market Air link Team at product sales training moreso with its own consumers. after reading them it seems Retailers segment is confused, unfortunately most blogs have Importantly, it would be better that taken Mobilink official press now that market Huawei, a leading global information and Mobilink do away with other similar release with little or no change diffrenciation does communications technology (ICT) solutions tag lines that they have put up to the contents or doing an not exist provider launched its newest smartphone, as it create confusion on its main objective assessment of the Huawei Ascend P6 in an Iftar Diner event tagline. Some of them are quite mobilink re-branding exercise. organized at Pearl Continental Hotel. weird though. The signboards that they have put across all the A few that didnot, have a The exuberant event was attended everyone is considered same. main highways some of them right very positive tilt toward latest by many retailers and wholesalers of under the nose of the Mobilink change. If Mobilink wants to focus on youth Karachi city. Huawei’s Country Manager Headquarters t, one of them the it will have to bring something new. We hope that going forward main logo upside down making it Sales (Device) Muzammil Ather, Air Link A good example will be something Mobilink re-branding does make look like a “W” than “M” showing Communications’ General Manager Asad that Telenor did for their youth brand significant difference specially how poorly the whole re-branding Akram, Huawei’s Sales Manager Sindh Adil “djuice”. for its consumers. Session of Sales Training for Retailers has been handled. Zeeshan were also present at the occasion.

While, it may seem that the re- Muzammil Ather while giving the branding is a bit early, not well introduction of Ascend P6 said that it is thought through and at the same the world’s slimmest Smartphone which time wasting a lot of resources features both style and performance. He specially with conditions on ground also informed the guests that the phone not to mention that dumping of the got readily acceptance in London market previous brand assets, but change and 16 lacs, 76 thousand pre-orders were should always be welcomed. placed before the launch, which is a record.

I tried to look at the Message The tag lin e oiiicif A documentary film about the making of digital media for some The tag line of “Har Dil Har Din” is Ascend P6 was also shown at the event. balance and thought good in terms of messaging that the At the end, all the guests signed Huawei’s through analysis but company is bringing newer things pena flex to show their appreciation and and reaching every heart every day- trust in Huawei company and its products.

16 www.phoneworld.com.pk 17 National National By Kanwal Ayub professional skills of the policemen. also enable to bring opportunities Officers can view crime details in It had its own set of problems such for women- not only are they just a single click. Punjab Government as the organizational friction to employed in the police force to accept change initially and bad manage the system but more Feedback on each complaint publicity with some media reports of importantly women can now also provides citizens to give their takes lead in exorbitant expenses but even if it is register online complaints within response of police working. half true it is worth the change. the comforts of their homes. This Punjab police that was once will specifically help in controlling known for its brutality and Police Automation Previously, the police record was domestic violence and crime corruption is on its way to reforms maintained manually but now against women in general. Goes Mobile Punjab police has taken the lead by using technology and has set in converting the old system, from Some of the major improvements an example for other provinces to manual to electronic. This has that have been seen in Punjab adopt a modern system that will helped to control law & order and police working so far are: help in providing security to the Punjab police automation has a much bigger positive bring transparency in province. An automated system that was designed the processes of the The good part impact than the much publisized Metro bus service on police department in Pakistan serves as a Police reform Re- is that since providing better engineering solution. The system includesuse of the socitey the PML (N) services and safety to smartphones and internetwhich is the latest and government citizens. hahbaz sharif, the to bring them under a transparent police department itself and the age the greatesttechniques being used by police has now also Punjab strongman has system that could guarantee safety old techniques used for registering An automated system government been widely hailed (and of life and more importantly ensure and follow-up of policing functions, that was designed in Pakistan Electronic FIR, Roznamcha and at the Federal level it should not S sometime criticized) citizens a respectful life. Punjab government did certainly serves as a Police Re reform Re- Other Police Station Record confine the better lessons that for his widely publicized and well. One thing that Punjab police engineering Solution. The system it implemented in Punjab but On the broader national level expensive Metro Bus service. The learnt from the situation was that includes use of smartphones and Criminal Record management with will plan to work in sharing the Pakistan is always associated with fact that the bus service is visible the criminal and delinquent behavior internet which is the latest and the Biometric Identification knowledge base and technology ‘terrorism’ – one reason for this is and seen by millions gets ready of today’s era is entirely different greatest techniques being used with other provinces (KPK has because of the instability in law & Record of Stolen & Recovered attention, while other projects from the past and the old manual by police. The increasing use of also launched pilot projects order situation in the country and Vehicles that he pushed (although reforms techniques were not enough to smartphone and tablets provides in some cities) so that much started a bit earlier) have a much the other is the poor performance needed police reforms could be cope up with the situation. mobility to the police force during Foreigners Registration of the police in the country. In terms wider and extensive impact that normal policing. The solution being implemented across the country. of performance, Transparency Considering modern technology the Jangla bus has on put in place also gives consumers Crime Diary & Reporting System This shall improve law & order, International had already ranked need of the hour, Punjab the society-one such the opportunity to register their reduce crimes and enhance the Police as the most corrupt institution Government took the initiative to Citizens Complaint Management initiative is the Punjab complaints through SMS and WEB. trust of the people and image of in Pakistan in its three consecutive transform the Punjab police by Cell Police Automation. Consumer in Punjab can easily the country. While, this possibly is surveys. Police has been criticized introducing special training and Punjab Police was approach Police officers and can a silent revolution now but could by the general public and media new methods of policing. This Police data access on mobile famous for its view status of their cases online. be a game changer if this gets for a very long time now. This initiative not only is helping to brutality and Centralized access control system accomplished. corruption needed required, as said, a dire need to eradicate the negative culture in This introduction of automation someone like SS bring massive changes in the policing but also is improving the

18 www.phoneworld.com.pk 19 Photo Gallery Ufone Tower

fone is set to move into its new office. One Ucannot help notice the huge Ufone branding stretching from top to bottom of the building adjacent to the Islamabad Stock Exchange Tower that now seems to go into hiding behind the Ufone Tower.

The prized occupant of the Telecom Tower Islamabad Ufone has already started moving into the new build- ing. Presently, Ufone offices are spread across the city. The new tower built by Pak- istan Telecommunication Trust is a 113-metre-high office building built in 2011 and is located right near the famous blue area intersec- tion where on one side we have the triplet Centuries Tower and the other is the Ufone Tower- probably renamed from PTET.

The building consists of 24 floors plus four basement levels and includes a park- ing facility for 400 cars. The building was designed by Nespak. While, Ufone has taken up the building as a whole but it is now looking for like mined tenants to occupy the floors that prob- ably will be in great demand specially by tech compa- nies in the twin city.

21 National National By Khalid Khan Across the continent in Libya blocked porn sites using different cause. Someone has uploaded where the law of the land was proxies that are causing data breach Part-2 of the same movie on the as weak, the protestors attacked and identity theft. It is a common site, which is more derogatory and American Consulate and beat US knowledge that proxy usage is one blasphemous in nature. Ambassador to death- a father, of the major reasons behind all The West claims to be the Pakistan’s husband and a son. His father cybercrimes. upholder of fundamental rights said on CNN a few days after “A and respect for others’ faith but in few dozen fanatics penetrated his Newly elected Minister of State reality do things that undermine Flawed Digital compound but more than 30,000 for Information Technology and the basic concept of respect and people in Benghazi demonstrated Telecommunication, Anushay tolerance. Protesting against the in protest over his death”. While, Rehman has said that “we are unfair acts is the right of every his death may have made it to the looking for a solution”. The Minister person but killing people specially Media Strategy headlines being a US citizen and while talking to a press conference your own Muslim brothers, he may have been from a different said that government will do all its destroying government property religion & sect but that day one efforts to bring YouTube but only and taking livelihood from people thing happened that was common after the blasphemous content is is not the way. This has not done Shooting ourselves to both deaths that humanity got removed. She also hinted that any good to the cause, in fact it buried which all religion so dearly government can consider banning has further worsen the situation. preaches. Their also seems to be Google in the country if Pakistan’s in the foot requests aren’t entertained by the Muslims around the world are Google- well thinking it is not there now dubbed as extremists and Part-2 of the same doesn’t make it disappear. movie is more Prophet (Peace be Upon derogatory and The important point to consider is that whether this is the only way Him) in his lifetime blasphemous in to solve this issue..?? Perhaps, showed us the right nature, more is yet we need to rethink, specially our path by practising to come - Let’s fight political leaders who have a very things known as Sunnah back and use the same heavy responsibility to act and show instead of getting the weapon us the right direction. They should rather lead us to a more balance easy way out and concentrated approach and instead of turning away from the a good nexus between the two i.e. Over 50 dead, properties burnt & billions losts, problem should face the challenge terrorists. those who commit henious crime and lead us all the way. humanity buried & religion humilated- Do we still of uploading such blasphemous Non- Muslims don’t know the true need to act like as an Ostrich content and those who kill in the The first lesson is if you want others spirit of Islam but we Muslims name of religon. These actions to respect your religion let them do, so in reality it is us who are serves both sides well whereas we know what it really means instead violating the sanctity of our religion all sit & suffer. ith the recent the situation went out of hand. carnage. If you Google, not even by engaging in violent and un- Islamic activities. What we need formation of Whereas, in Peshawar, five the names of people who died will Google is said to be working in today is not to show our back to the PML (N) people including a policeman were show up today nor it did on the day it 49 countries under their laws. In the western propaganda but to government the killed. Eight cinemas in Karachi happened-it was just a number. India, Egypt, Indonesia and these W stand our grounds and fight back issue of banned social media and Peshawar, many banks and countries all the objectionable using the same weapon of social websites specifically YouTube shops and a church in Mardan were content has been blocked by media they are using against us. has once again came to the attacked by the protestors resulting Google but in Pakistan YouTube West is using electronic media lime-light. YouTube was banned in closure of main cities and losses was straight away banned and to demonize Islam, Muslims back in September, 2012 when of business and property worth even after 10 months nothing can also use it to preach Islam a blasphemous video titled billions of Rupees. much has been achieved by to the masses and answer the “Innocents of Muslims” was Pakistan Telecommunication accusations of non-Muslims in a uploaded on it, and whole Muslim Although some of us were Authority (PTA) and the Ministry of sensible way, the way our Prophet world showed strong reaction saddened but no one probably cried IT & Telecom to address this issue. towards it. Protests were held except for the mothers, fathers, (Peace Be Upon Him) has urged of engaging in violent activities or around the world, some of the daughters and sisters of the poor Another serious problem that us to use. He the Sardar of the turning away completely. Killing protests also resulted in violent people whose name didn’t make has raised due to the blockage Prophets in his lifetime showed us your own people and burning down incidents. In Karachi alone 23 it to the headlines but they were of YouTube now is that many of the right path by practicing things the houses of your fellow country people ended up dead when brushed of as dead by violence-no us have found ways to unblock that now are followed as Sunnah. one was held responsible for the YouTube and other thousands of mates did no favor to our religious All of us do know how the Holy

22 www.phoneworld.com.pk 23 Hot LauNatinconhesal Operator By Waheed Qamar during his life was subjected this regard- we must control our Pakistanis start generating to worst abuse; while he was feelings and instead of taking an content depicting the true spirit praying near the Kaaba, Abu irrational or ostrich like approach of our great religion that has go head-on with this menace. the capacity to reach across Cut-throat in Lahab threw the entrails of a Competition sacrificed camel over him, and The following are just a few contents, does it not serve the Abu Lahab’s wife Umm Jamil points to ponder: religion more and is an effective platform for tableegh? Operators would regularly dump filth outside his door. His reaction to all this Over 30 Mn So the bottom line, do we akistan has made tremendous progress Pakistan’s mobile telecoms have become a highly was a great lesson for us: Pakistanis using shy off by shutting our head in in the telecom industry because of competitive market, which is dominated by five deregulation and privatization of the sector. operators - Mobilink, Ufone, Warid, Telenor and Our great prophet did not cut the sand like an Ostrich or fight Internet is a force Not only is this but the telecom sector in Zong. The operators strive harder to keep their their throats, damaged or burnt it out on all fronts whether it is P that could fight this Pakistan considered as a major contributor to the position strong in market and for this they come up their property or did anything else Google, YouTube, Facebook, government revenues. with amazing discounts/offers every month. even when he conquered Mecca- Jihad even on their twitter and all existing and instead he would prey to his Allah turf & shall surelly coming digital media? It is We can see the examples of this cut-throat for showing them the right path win- the leadership time to make a rational and competition in the packages and the promotional and always would try to convey sensible decision and hold the need to lead from campaigns of operators. No one steps back if it the message of Islam. bull by the horn. The previous the front government did not tackle the comes to the hiring of any celebrity or introducing No amount of filth could harm issue seriously and pulled any bundle offer. what you believe in. No amount In Pakistan, we have over 30 a political stunt to get the Pakistan’s mobile telecoms of filthy language, audio or Million internet users. Now, that public’s pressure off of their video can damage the great is strength. In the world there are back by banning the YouTube have become a highly religion of Islam as it resides around 50% countries that do not and taking the easy way out. competitive market, inside us. When, Salman Rushdi even have population beyond Threatening Google to block it which is dominated by wrote a cheap piece of article 15 Million. So just think, if even is also not the answer, as there five operators - Mobilink, against Islam it never was able half of the internet population in will be other such social media Ufone, Warid, Telenor to damage Islam (nor anyone Pakistan i.e. 15 million gets onto sights coming. and Zong. The operators should have any doubts), but YouTube, it may even collapse. when our own men slaughtered There are more than 40 strive harder to keep their their Muslim brothers, looted What if our learned scholars start countries that have their own position strong in market their properties and burned down putting their videos spreading filtrations laws and domestic and for this they come up their businesses they not only the message of Islam, the true versions of YouTube. We with amazing discounts/ committed the biggest sin in meaning and picture of the should in parallel also work on offers every month Islam but put the great religion religion- it will drown all sinister these as well to at least have of Islam at risk- as the world saw massages you find now and capacity and capability if we Ufone took the lead in introducing the discounted us the Muslims as barbarians in then. There is a good chance want to have some sights with packages by its UTH PACK, Djuice followed it the eyes of the civilized world. It that YouTube may come to objectionable material blocked. by offering 50% Discounts at different Cafes, also made a sinner like Salman the MoITT/PTA for blocking But the most important thing to restaurants and retail stores. Similarly Zong Rushdi, a hero in the eyes of the accounts. do is make the people ready sponsored the emerging talent at PFDC and Warid west. to stand up against these evil has sponsored 2013. However According to YouTube, Over 6 designs and fight this war. We we can notice Warid hiring ‘Azizi’ for its promotions. The enemies of Islam has billion hours of video are watched have the strength and number now seen that this is the weakest each month on YouTube—that’s to fight this Jihad even on their This is a never ending competition, which is quite point for us and every now and almost an hour for every person turf and shall surely win, if the healthy for our telecom market, economy as well then someone comes up with on Earth, and 50% more than leadership stand to lead from as the customers. People of Pakistan are eagerly sinister idea of something against last year. If only 01 Million the front. waiting to see how the 3G technologies will be the Holy prophet, the Quran offered by the operators and what benefits will they and the religion. Digital Media get. now seems to be the favorite destination and breeding ground for these type of sinister ideas. So the important question is how should we react and what is the way for us to follow. I suppose our people at large and especially our leadership should take some lessons from the great Prophet in

24 www.phoneworld.com.pk 25 Infocus Lahore Lahore Hai By Agha Mehdi Rizwana Khan While talking about his personal life Shafqat told the phoneworld team that he belongs to a very religious family. His father, Sufi Muhammad Ramzan worked really hard in inculcating the true religious values in the Shafqat Cheema family. He is a graduate of Jamia Naeemia Villian on Screen (a very famous and renowned madrassa of Lahore) where he learned Quran from Mufti Hero in real life, Muhammad Hussain Naeemi and Tajweed from Qadri Ghulam Rasool. So, the man A Hafiz and a Family man you see on the screen doing all the evil work infact is a Hafiz-i-Quran, that lives a life that any father should be very proud of and Sufi See‘s bright future for Ramzan is certainly a proud father. his Mobile Business

n illustrious name in Pakistani Shafqat has film industry, popularly known as the star villain of “Pakistani Films” found his road to A is real-time hero when it comes success through to the mobile market. Shafqat Cheema for is no doubt what Amrish Puri, Pran daunting and and Amjad Khan is to Bollywood. Shafqat has chill generating found his road to success through daunting and chill generating negative roles. However, negative roles, only a few would know that Shafqat Cheema has a passion for mobiles. He owns a mobile only a few would store in the famous Hall Road market of know that Shafqat Lahore by the name of ‘Cheema Mobiles’. The Phone-world team was fortunate and excited Cheema also has to interview one of the living legends of the his own mobile Silver screen in a role not many people has seen him before.. business in Lahore by the name of‚ Some actors claim their fame by playing the roles of majestic heroes in the Cheema Mobiles movies, while others rise to fame by donning more negative roles. Shafqat Cheema, an example of such an actor is Although Shafqat’ first movie was “Kalaka” but a legendary performer of Pakistan film he gained popularity from his villainous role and Television industry who needs no in the movie “ Hathi meray Sathi” which was introduction. His finest moment came directed by Shamim Ara. After that there was when he played that famous role of an no looking back and he gave one after another antagonist in the block buster movie hit movies like “Tezaab”, “Hum to Chalay “BOL’ . Susral”, “Mamla Garbar Hai”, “Majajan” and “Churian”. Born in Lahore on December 20, 1958 Shafqat Cheema did his intermediate in Fine Arts from Shafqat started his acting career at the age his home city. He got married in 1989 that was of 14 from stage dramas. He was fortunate to arranged by his elders and is blessed with 6 have legend directors like Shamshad Khan daughters and a son---who would believe that Chugtai as his teacher. He started working in the great villain is such a family man-more, films from 1974 as a stuntman and later on surprises are yet to come. appeared in as actor in movie “Kalaka”, co- stared with Punjabi film legend Sultan Rahi.

26 www.phoneworld.com.pk 27 Lahore Lahore Hai Lahore Lahore Hai

Following are his views on the industry and his business: Today, he has taken the place that was once occupied by the legendry Mustafa Qureshi and You are an actor which already is a 24/7 job, what he takes pride in himself for his acting abilities. inspired you to get into Mobile Business? Nadeem is my business partner but when it comes to “If you want to achieve something in life you industry, he acts as my manager. So whenever I used to go to have to have faith in Allah and in yourself”, Says foreign countries for shootings, Nadeem used to accompany Cheema. me. In 2008, when we went to London for shooting we met a mutual friend there who used to run a mobile shop in London. During the shooting, whenever we had free time we used to After the movie “Bol” shafqat got international go to his shop to hangout. This is where we learned about recognition. His acting in “Bol” was something the mobile business and picked a lot of tricks of the trades. So we decided that we will start our own mobile business in that viewers will remember for a long time. He Pakistan. Just after a year, in February 2009 we opened our shared his experiences saying, “The feedback own shop in Lahore by the name of “Cheema Mobile”. that I got after the movie was remarkable, I even got offers from Indian movies, but my patriotism What are your reading of the current situation of the Local mobile market? How is your business doing? did not allow me to accept those offer.” Due to the government lack of interest and constant imposition of taxes, the overall mobile market is under a lot of pressure these days. The purchasing power of consumers has also decreased due to inflation and made them more People know price conscious. But despites all the problems our business is going quite well and in just a few year time we have a Shafqat the established our name in the market. From our outlet on average we sell around 50-60 handsets per day which is a villain and a bad decent figure given the current situation of the market. believe that whatever thy lived, shall die. This person due to the is the reason why I never got scared of doing I really hope How do you see the future of Mobile phones business? negative roles he We see a bright future for the mobile business, when difficult scenes and do all my stunts personally.” that the new compared with others specially if the government supports government played in movies. the industry. It is primarily because new gadgets are Shafqat attributes his success in life after Allah launched every day and the competition has become very will show more In reality he is strong and intense. All manufacturers and service providers to his younger brother, Dr. Farooq Cheema for completely the are working real hard to bring the unique and distinctive whom he has immense respect and love. He seriousness than products in the market. Consumers all around the world have says, “Although Farooq is younger than me the previous one opposite. He is a also become quite aware and knowledgeable; it has become but he has guided me like an older brother, he very kind hearted impossible to satisfy them with anything less than perfect. and will take Therefore I believe that any business related to cell phones supported me throughout my life and whatever practical and and pious person. have far greater chances of success than the others. success I have today, I owe it to him”. quick measures A Hafiz-ul-Quran What is your take on 3G Technology in Pakistan? People right now are unaware of the potential that the Shafqat Cheema besides his acting and mobile to introduce 3G who regularly technology brings and spectacle about the slow pace of business is studying tafseer in Jamia Naeemia technology, as attends Madrassa, the government to introduce 3G technology. Once, 3G is and also gives speeches to the new students. introduced it is bound to revolutionaries the telecom sector Ajmal Qadri his teacher from Jamia was also even a country like a faithful husband and especially will change the dynamics of the mobile device business. I really hope that the new government will present during the interview and praised Afghanistan also & father to 6 show more seriousness than the previous one and will take shafqat. “People know Shafqat as a villain and have 3G whereas practical and quick measures to remove the hindrances if any consider him a bad person due to the negative loving daughters in introduce 3G technology. In country like Afghanistan they we don’t have 3G whereas we don’t have it, which is a shame. roles he played in movies, but in reality he is completely the opposite. He is a very kind- Has being a star helped your business in anyway? hearted and pious person whose heart is filled But Success did not come easy to Cheema, As I mentioned earlier that I researched a lot before entering We believe in honest and fair dealing and all our customers with the love for his Religion and his Prophet”. behind all the fame and accomplishments are valued equally. But being a star has definitely given extra is the struggle of many years. Shafqat said: perks in business. We not only have a very strong customer Shafqat Cheema is the only actor who is bank from film industry that know that I am in mobile phone “During my film career I have faced many life associated with the mobile phone business. His threatening situations. I still remember when business but some of my fans and people who see me as walk-in customers also get attracted which has highly family specially his cousin Nadeem Cheema is I was shooting a scene from the movie “Dil benefited the business. helping him with the business. When shafqat Sambhala na Jaye” and drowned in 900 feet is busy with his acting assignments Nadeem deep Rawal Dam but somehow survived. Your future plans? We are currently planning to launch our own Mobile phone takes care of the business. “Nadeem is a very brand. The product is in designing process and we hope to experienced entrepreneur, I wouldn’t had been In other film, “Dhee Punjab Di” I was buried in introduce our own brand very soon. able to run a business if he wasn’t there to a grave to make the scene more realistic, when support me”, says Shafqat. Nadeem Cheema, the crew dug me out I was unconscious. All of Is there any message that you would like to give to your fans and our reader? his cousin and business partner was also these hardships never once pulled my spirits I would like to thank the Phone world Team for appreciating present and was all praised for Shafqat Cheema my work and giving me a chance to reconnect with my fans. down rather it strengthened by faith. I strongly personality.

28 www.phoneworld.com.pk 29 FeatureInfocus Feature

By Imran Rashid hurdles for them. Perhaps As software is not properly In order to cater the needs of the the most discouraging and tested in local Chinese handsets, customers in better way customer unfavorable thing for Chinese sometimes the compatibility centers of local brands are handsets is the name tag problem also surfaces. Sometimes opened in all the major cities of Battle itself. even changing the default Pakistan. keyboard becomes problematic Chinese products are perceived and the user is unable to select The most popular feature of as unreliable and of low quality newly custom installed keyboard Chinese handsets is the dual no matter how good they are. like Swype or Swiftkey. SIM options. Most of the users Chinese handsets are facing a today have more than one of situation where users think that Plus the quality of hardware used SIM so having a one dual SIM like all other Chinese items, in loudspeakers, speakerphones mobile is a better option for them Chinese handsets are also of low and other accessories is also not as compared to carrying two quality and work only for some up to the mark. handsets. time. But despite the few glitches and brands bugs the market of Chinese Chinese startups saw Users have started to phones is growing at a steady the opportunity to pace. Users have started to accept accept local companies design good looking local companies as proper brands. as proper brands, major phones which are One of the major reasons of not entirely out of reasons of success success is the low price rates. Now is a fully- featured reach of the common users can buy a fully- featured man, but still bring Chinese smartphone Chinese smartphone device at desirable specs and O O device at half the half the rate as compared to rate as compared to international brand handset. features international brand handset Buying a local Chinese handset Chinese startups saw has its pros and cons and it is the opportunity to up to the buyer what aspect is Another major issue that design good looking more important to him while users are complaining about phones which are not making the final purchase. But is the outdated flavors of entirely out of reach it is no denying the fact that local Chinese brands are giving Android operating system like of the common man, Gingerbread or Ice Cream a tough competition to the but still bring desirable Sandwich, upgrades to these international brands in Pakistani specs and features International vs Local Brands softwares is also not available on market. Q-mobile has secured most of the Chinese handsets. a large amount of market share OS is also not properly tested and Android operating system is in few year times only and has in Pakistan if there is any bug in the device, currently the most widely used become one of the favorite you will have to live with it. operating system in smartphones; brands in Pakistan. ot long before when Samsung handsets of that time. the passage of time the same OS is used in Chinese Android smartphones negative perceptions have Websites of local brands are also smartphones as well. The design Other Chinese brands like were not on the horizon How quickly the things been changed. Now users not properly managed and stock and overall look of the handsets is Phicomm and G-Five also seem and iPhone hadn’t been have changed, today the categorize these handsets firmwares are not available to also inspired by the international to have good future prospects. N smartphones are ubiquitous download. If some issue occurs in brands like Samsung, HTC, iPhone It is a matter of time when these released to anyone outside Apple with the International conference rooms, Chinese feature and many of them come from brands. Extensive marketing the device software, you have to etc, so in terms of functionalities brands will be head to head with phones with limited applications China – from the manufacturing techniques used by Chinese take it to customer service center Chinese handsets are almost international brands. swooped down on the Pakistan floor to the showroom – in a mobile brands have played a for reinstallation. equal to international brands.

market and caught everyone matter of weeks. Almost all the major role in branding their unaware. In those days people big manufacturers are using products. „ were going crazy for phones with Chinese manufacturing units to The first photo to be shared using a mobile phone was taken in loudspeakers, a TV antenna, dual keep the cost low. Although Chinese handsets Do you SIM support and a very low price have improved majorly during 1997 by Philippe Kahn. He sent snaps from the maternity ward tag. These phones were normally Initially Chinese phones were the past time but there are still where his daughter Sophie was born. Kahn, an inventor from known low quality but with Know ? blatant rip-offs of the Nokia and some issues that are creating France, is credited with developing the world‘s first camera „ 30 www.phoneworld.com.pk 31 Twin city express Twin city express By Adnan Khan Sajid Mobiles Space 96 Envisioning a Sajid Hassan Butt “Space Brand”

ubair Rasheed, the owner of “Space 96” is a young entrepreneur with DAE Electronics Degree. He is running his Zshop for the past 8 years and he is the authorized dealer of Q-Mobile, Phicomm, G-rite and G-Tide. Along with that he is also gearing up to launch his own mobile brand by the name of “Space”.

Zubair told us that most of his customers are price conscious; they want a less expensive phone with all the major specs. Therefore his main focus is on introducing cost effective handsets in the market, without compromising on the quality.

The product line of Space will included both smartphone and feature phone handsets.

While talking about his future aspirations Zubair told the Phone World team that he is very excited Phone World about launching “Space” in the market. He said Sajid is blessed with a charismatic personality and all his interview covers the story of Sajid Hassan that he has almost completed the initial market the qualities of a Leader that is why today, he is the Butt; the owner of Sajid Mobiles and the research and the results are quite encouraging. Mubashar Hameed Chairman of Mobile Association Rawalpindi. Chairman of Mobile Association Rawalpindi, senior He said that mobile business has so much Sajid is a dedicated person who devoted Vice President of BARA market and he also serves as a potential in it and he is very optimistic that he will hone World Team peeks into another T her services in solving the problems of the mobile Chairman of Rawalpindi Markazi Anjmuman –i- Tajiran. succeed in making his mark. Phone World Shop in Islamabad. market of Rawalpindi. He said that Allah has given him a chance to serve Previously our team met Mubashar Despite increased inflation and high taxes mobile Hameed in F-11, whose shops name was He started his business of cordless telephone people and he considers it as his sole responsibility. industry on the boom as more and more people P Phone World and now our team again entered its in 1999 but stepped into into a new mobile are stepping in the business. We wish Zubair all namesake shop i-e Phone World in Jinnah Super, business which at that time was a major According to Sajid, the reason behind his success is the the best and hope that he succeeds in his future Islamabad. risk with Hugh challenges. support of his family and his well-wishers; work hard with endeavors. complete honesty and success will follow you. Phone World in Jinnah super is owned by It requires an investment, planning Mohammad Naveed Butt, the one who gives a and patience to wait for the financial tough competition to the mobile shops in Jinnah outcomes. He struggled hard Super market. to create a name in mobile If God gives me an market and now he is the owner While discussing the mobile industry he told us that of 5 shops engaged in wholesale opportunity, I will youngsters are more interested in this business business. We consider him as a role because they understand technology more than model for all the new comers in mobile launch my own brand the elder people. He also informed us about the industry, people should learn from him with an entirely latest purchasing trends . According to him, 70% the art of business. of people purchase while the other 30% are just different style interested in reviewing the handset.

Naveed told us that the majority of his clients are When Phone World Team asked him about his future brand conscious and the favorite handsets among I believe if we work hard people are Samsung Galaxy series and iPhone. with complete honesty plans, he said that he knows the real value of a business He said that he is eagerly waiting for 3G to be and that he likes and appreciates new trends in industry introduced because it will increase the demand of success will follow - “If God gave me chance, I would plan to launch my own smartphones. brand but with an entirely different style”.

32 www.phoneworld.com.pk 33 Wishlist Feature By M. Mohsin Rehman By M. Mohsin Rehman

Make Your Wishlist Razer Edge Pro Double With The most powerful Dual Sim Smartphones Tablet

in the world The new Razer Edge Pro features Intel’s 3rd generation Intel Core i7 processor, ensuring your azer Edge is the first and the most powerful games and media playback run with the most powerful gaming tablet. It’s like a dream come true for processing performance you’ll ever experience on a tablet. hardcore gamers. Now play Crysis 3, Max Payne or any PC game which required high R The Razer Edge Pro also features NVIDIA GeForce specification machine, on the move without any problem. Series graphics with Optimus technology, so you can The Razer Edge Pro is powered by Intel Core processors play games the way they were meant to be played. and NVIDIA® GeForce™ graphics powering a 10.1” high definition multi-touch display, and a rugged high-speed Home Console Mode solid state drive that screams incredible performance in a HTC One Dual Sim LG Optimus L7 II Dual P715 Huawei Ascend G510 Docking Station makes the Razer portable form-factor. OS : Android OS, v4.1.2 (Jelly Bean) OS : Android OS, v4.1.2 (Jelly Bean) OS : Android OS, v4.1 (Jelly Bean) Edge a home console mode. The Docking Station for the Razer Edge Chipset: Qualcomm APQ8064T Snapdragon Chipset: Qualcomm MSM8225 Snapdragon Tablet Mode Chipset: Qualcomm MSM8225 Snapdragon connects you to a desktop display 600 The Edge Pro is a full with peripherals, or hooks up to the CPU: Dual-core 1 GHz Cortex-A5 CPU: Dual-core 1.2 GHz Cortex-A5 functioning Window 8 tablet big screen with multiple gamepad CPU: Quad-core 1.7 GHz Krait 300 with the performance to Camera: 8 MP, 3264 x 2448 pixels, autofocus, controllers, it’s the most versatile Camera: 5 MP, 2592x1940 pixels, autofocus, run hardcore touch screen Camera: 4 MP, 2688 x 1520 pixels, autofocus, LED flash LED flash tablet ever. The Docking Station for the Razer Edge LED flash games and applications. supports your favorite Razer gear for the unfair advantage Memory: Card slot microSD, up to 32 GB Memory: Card slot microSD, up to 32 GB or any USB peripheral device. Take advantage of the Memory: Card slot microSD, up to 64 GB Internal 4 GB, 768 MB RAM Internal 4 GB, 512 MB RAM Keyboard Mode Internal 32 GB, 2 GB RAM complete home console gaming experience. The Docking The Keyboard Dock for the Station expands connectivity to 3x USB 2.0 ports, HDMI, Razer Edge is optimized for and MIC in/Stereo out. One HDMI cable is all it takes to PC games and applications enjoy movies and TV shows from Netflix, surfing the web, by converting the Edge to a and playing your favorite PC games with Steam’s Big notebook style PC. Picture, all in crystal-clear HD. Mobile Console Mode Technical Specification Processor: Intel Core i7 Dual core w/ Hyper Threading, The Gamepad Controller Base 1.9GHz / Turbo 3.0GHz for the Razer Edge makes Dual Sim Memory: 8GB DDR3 (2x4GB 1600MHz) it the only tablet in the Video: Intel HD4000 (DX11), NVIDIA GT 640M LE (2GB world that allows for DDR3, Optimus Technology) console style gaming on Display: 10.1” (IPS, 1366x768), Multi-touch HD display Samsung I9502 Galaxy S4 Nokia Asha 501 Sony Xperia C the go with full PC game support, immersive vibration- Operating System: Windows 8 OS : Android OS, v4.2.2 (Jelly Bean) OS : Nokia Asha software platform 1.0 feedback and direct reflective acoustics. The Gamepad OS : Android OS, v4.2.2 (Jelly Bean) Storage: 128/256GB SSD (SATA-III)* Controller features dual precision analog sticks and Network Intel WLAN (802.11b/g/n + BT4) Chipset: Exynos 5 Octa 5410 Display: 240 x 320 pixels, 3.0 inches Chipset: MTK MT6589

CPU: Quad-core 1.6 GHz Cortex-A15 & Battery: Li-Ion 1200 mAh battery (BL-4U) CPU: Quad-core 1.2 GHz It’s a Tablet, It’s a PC, It’s a Console Razer Edge Pro is not available in Pakistan but you can quad-core 1.2 GHz Cortex-A7 get Razar Edge from homeshopping.pk at 129,990 PKR Camera: 3.15 MP, 2048x1536 pixels Camera: 8 MP, 3264 x 2448 pixels, autofocus, only. There are also some attractive accessories available Camera: 13 MP, 4128 x 3096 pixels, LED flash for the Razer Edge which is not coming with the tablet autofocus, LED flash Memory: Card slot microSD, up to 32 GB, 4 backlit D-Pad & action buttons for accurate headshots day GB card included and you have to purchase separately. i.e Keyboard Dock, Memory: Card slot microSD, up to 32 GB or night. With Xinput support, the Gamepad Controller Memory: Card slot microSD, up to 64 GB Internal 128 MB, 64 MB RAM Internal 4 GB, 1 GB RAM optional extended battery, Gamepad Controller and is compatibility with the hottest Games for Windows PC Internal 16/32/64 GB storage, 2 Docking Station. GB RAM titles. 34 www.phoneworld.com.pk 35 National National

By Kanwal Ayub

in calling rates and taxes, Warid: which is quite disappointing Warid has revised as people were expecting that maintenance fee up to 3% new government will bring plus applicable taxes on some relief to their pain. The all Warid prepaid & Glow government should recognize recharges. the huge growth that telecom sector has brought in the Mobilink: country. It is the only Mobilink has increased the industry which managed operational fee of 5% will be to survive until now applicable on every recharge. and not only this but Effective from 1st July 2013. it has also created the employment Ufone: opportunities for the Ufone has increased New Taxation By Government & Operators people of Pakistan. maintenance charge on every recharge by 2% + tax. Effective from 4nd July 2013.

In 2007 the Telenor: telecommunication Telenor has announced an increase of 3% on prepaid Consumers The sector grew by service fee on recharge Finance 80% and it has increased by 3%. Effective Minister of a huge potential from 2nd July 2013. Pakistan, Ishaq of productivity, Gets the Brunt Dar announced Zong: investment and the that withholding tax Zong has increased the will be increased to most importantly, recharge and maintenance 15% from the previous the capacity to charges by 3% and balance On a recharge of PKR 100/-, consumers will get an 10% from 1st July 2013. generate revenue enquiry charges by 20 for the Government paisas+tax. On a recharge of PKR 100/-, amount of PKR 78/- and additional 19.5% FED will of Pakistan Effective from consumers will get an amount 13 June be deducted when consumer will use the service of PKR 78/- and additional 2013. 19.5% FED will be deducted All in all, the telecom sector of when consumer will use the Pakistan has immense potential. service. Instead of creating hurdles in orld has turned into productivity, investment and Pakistan is facing challenges progress, the need of the hour is a global village and the most importantly, the like rising operational and to facilitate this sector. this is due to ‘Fast, capacity to generate revenue maintenance cost, increasing If we compare our Easy & Accessible’ for the Government of tariff cost, cut throat economy to the Wcommunication throughout the Pakistan competition and increase in regional economies, world. Telecom sector has altered Unfortunately, the government taxes. we’ll get to know the nature of communication performance and regulatory universally and this is a hot issue decisions of government Recently, all the Telecom that the fastest in Pakistan now a days. remained a major operators in Pakistan have growing sector of disappointment for telecom revised the maintenance our country is the In Pakistan telecommunication industry. If we compare our fee and taxes on different one that is heavily emerged as one of the fastest economy to the regional packages, this is all because taxed growing sectors of the country economies, we’ll get to know the government has increased since its inception. In 2007 that the fastest growing sector the taxes on the already Eventually the mobile the sector grew by 80% and of our country is the one that highly taxed Telecom sector. phone users will now it has a huge potential of is heavily taxed. Telecom in see an increase

36 www.phoneworld.com.pk 37 International International

By M. Mohsin Rehman the rest using Wi-Fi and that’s not going to happen, Control Center Bluetooth. No setup required. new security features in iOS Control Center gives you quick And transfers are encrypted, 7 make it harder for anyone Apple Announced access to the controls and so what you share is highly who’s not you to use or sell apps you always seem to need secure. your device. Now turning off right this second. Just swipe Find My iPhone or erasing up from any screen — including your device requires your the Lock screen — to do things Apple ID and password. Find like switch to Airplane mode, My iPhone can also continue turn Wi-Fi on or off, or adjust to display a custom message, iOS7 even after your device is the brightness of your display. You can even shine a light on erased. And your Apple ID The mobile OS from a whole things with a new flashlight. and password are required Never has one swipe given you before anyone can reactivate new prospective so much control. it. Which means your iPhone Do what you need to do. is still your iPhone. No matter Quick. where it is. Turn on or off Airplane mode, Wi-Fi, Apple has announced their new operating Bluetooth, and Do Not Disturb. Lock your screen’s orientation or adjust Smarter Multitasking system iOS7 with the tagline” The mobile OS its brightness. Play, pause, or skip Multitasking has always from a whole new prospective” a song. Connect to AirPlay-enabled been a smart way to switch devices. And quickly access your between apps. Now it’s flashlight, timer, calculator, and even smarter. Because camera. iOS 7 learns when you like DESIGN technology because it’s already AirDrop, and smarter to use your apps and can Apple innovation and designed around you — you multitasking for iOS. It also update your content before creativity approach is never develop a connection with it. makes the things you do you launch them. So if you just to look fancy or beautiful It becomes more to you than every day even easier, faster, tend to check your favorite but their purpose is always just a device. iOS 7 invites that and more enjoyable. And social app at 9:00 a.m. every to create an experience kind of connection. Interactions while many of the apps look day, your feed will be ready that is simpler, more useful, are dynamic. Animations are different, the way you do and waiting for you. That’s and more enjoyable — while cinematic. And the experience things feels perfectly familiar. multitasking in iOS 7. It building on the things people is lively and spirited in so So from day one, you know knows what you want to do love about iOS. many unexpected yet perfectly how to use the world’s most before you do. iOS 7 will be compatible When a product is designed natural ways. advanced mobile OS. In its with properly — when you most advanced form. don’t have to adapt to the It creates a sense of dimension, Several, in fact iOS 7 takes full advantage of technologies in iPhone, iPad, and iPod touch to push the iOS experience further. Distinct AirDrop and functional layers help Sending a photo or a document create depth and establish to someone via text or email hierarchy and order. The use of is fine. But if that someone is translucency provides a sense right next to you, a text or an of context and place. And new email suddenly feels like too approaches to animation and many steps. Enter AirDrop for motion make even the simplest iOS. It lets you quickly and tasks more engaging. easily share photos, videos, contacts — and anything else Find My Iphone FEATURES from any app with a Share Losing your iPhone feels iOS 7 introduces great new button. Just tap Share, then lousy. Thankfully, Find My features like Control Center, select the person you want iPhone can help you get to share with. AirDrop does it back. But if it looks like

38 www.phoneworld.com.pk 39 Operator Operator

international By Kanwal Ayub Warid Sponsors the

with Humaima Mallick 12th Luxgrand event.Style andAwards Amina Sheikh, were arid and the the star of the show. city of Lahore Lux Style Award is one hosted its of the most respected Bringing LSA to Lahore, very first Lux and impartial award the city of Lollywood W shows in Pakistani Style Awards, a night full was a great idea – The of razzmatazz, glamour, industry. Lollywood-centric shocks, disappointments performances included and high voltage. The show The event started off a total of five songs showcased the best that with the hosting of performed by four Pakistan’s vibrant fashion Ahmed Ali Butt, all the Lollywood actors, along and entertainment industry performances were with late-night talkshow have to offer. Warid Telecom entertaining & lively, host Besides Mathira, Dazzling Performances from celebrities was the sole sponsor of where Sana outshone Sahiba, Sana, Noor and Red Carpet segment of the everyone with her dance Meera Jee lit the stage awards show. CEO Warid moves, Atif Aslam, who with their performances. Telecom handed out two paid a tribute to Nusrat prizes for the Best Dressed Fateh Ali Khan, along Male and Female at the

Glamorous Celebrity at Red Carpet The Glamorous The Hamsafar Team Humaima Malik

Dazzling Performances from celebrities Sara Bharwana & Atif Aslam at event

Mehreen Syed with Noor was looking her husband Ahmad Ali Butt with stunning at the event Other celebrities spotted at event 40 www.phoneworld.com.pk Rabia Butt at Red his wife at event 41 Carpet Feature Feature By Imran Rashid Rizwana Khan Smartphone Buyers

tepping in to Guidea mobile shop is just like a visit to a candy shop, you S fall in love with all most Test the Camera all the gadgets and choosing just Determine the Price Just because a phone has high one out of all stunning options is If you want a smartphone, but don’t mega-pixel camera, it doesn’t quite an overwhelming decision. want to break the bank, there are is better to go with a Qualcomm’s mean that it will take good photos You’ll find Android phones that plenty of options. Many cheap, or quad core processor. as well. Most of the new release range in size from tiny to massive, mid-priced, smartphones have most smartphones have 10MP camera Windows Phone handsets that of the features of the bigger names but it is better to test the camera cover the rainbow in colors and, of at a fraction of the price. Especially also growing (more than 135,000 Know the Memory In a smartphone good memory before buying. course, the ever-present iPhone, after the entry of Chinese phones in Its OS is more customizable than options). is very important to run different Along with rear camera, front which has a price point to suit the market the competition on the other OS and the Google Play applications. Therefore a phone camera has also become a must for every need. There’s also the latest bases of price has become even store stocks just about as many Check the Network should be selected that has good a smartphone as it helps in video BlackBerry, which melds a familiar tougher. apps as does Apple’s App Store, at Support internal memory and also has SD chat apps. name with a brand-new operating more than 700,000 titles. According to the government 3G will card option. system. Now you can buy a local brand There are two reasons Apple’s be available in Pakistan in couple smartphone which is as good as the iOS is still so appealing: simplicity of months so it is advisable to buy a So to help you out to make Set the Dual SIM international brands and only lesser and apps. The latest upgrade to smartphone that is 3G enabled. that decision, here is an RAM Preference in price. Local brands like Q-mobile Apple’s operating system, iOS7 exclusive list of the features RAM is a very important part a Dual SIM option has become a and G-Five have captured the local has made it the talk of the town to look for in a smartphone smartphone, just like computers, much popularized feature of a phone market at a very fast pace. once again. Get the Right Screen Size before buying. multi-tasking on mobile phones smartphone in Pakistan. Mostly Smartphone screens keep getting is also dependent on the amount local branded handsets have the On the other hand, the new bigger and anything smaller than 4 of RAM it contains. It is also dual SIM option. So if you want Select the Operating BlackBerry OS is tailor-made for inches is considered unacceptable Market responsible for the smooth a dual SIM phone, go for local system multitasking on the move. One for a smartphone. The ideal screen There are two ways to buy a transition of operating system. branded or Chinese handsets. The operating system and software of the main highlight this OS is size for smartphones is quickly smartphone. One is operator Lower end smartphones usually in a smartphone are considered as BlackBerry Hub, which aggregates becoming the 4.5 to 5-inch range, branded in which operators offer have around 256MB of RAM which a paramount, because they define everything from email and BBM which is where you’ll find such new phones with special packages meet the average needs of a Hand-pick the Design the user experience. The OS also to Facebook and Twitter. It also handsets as the Samsung Galaxy like Mobilink introduced Nokia person like texting, making calls, Although the design of a dictates the amount and quality of has a redesigned keyboard which S4 and HTC One. Perfect and right Lumia 920 with special internet browsing and few gaming apps, smartphone has no part in its apps available. Therefore it is very predicts words and lets you flick up Screen size is very subjective, so bundle offer. whereas heavy users need 512MB functionality but still it is considered important to pick the right OS. on suggestions to speed up typing. put that smartphone in your hands as their minimum RAM figure. a very important aspect of a before you buy it. The other way is to buy the smartphone. It is a totally subjective Currently there are more than one A relatively new entrant in the OS handset from open market. In choice, everyone have his own operating systems ruling the market. market is Windows Phone 8 which open market some of the handsets Pay Attention to Battery preferences about the size, shape, The most famous and widely used offers a dynamic and user-friendly Pick the Right Processor are available with local warranty, Cell phone battery life is measured color and weight of the smartphone. is undoubtedly android. Several Live Tile interface that delivers A faster processor means a faster these phones are also local market in two ways: standby time and talk So it is up to each user to decide smartphone makers like Samsung, updates right to your phone’s Start smartphone. All the features and coded and are specially released time, standby time is the duration what he wants in his handset. HTC, LG and Sony have adopted screen. specs of a smartphone will go down for a specific market (country). One when cell phone is idle and talk Google’s Android platform and now the drain if the processor is not up can also find handsets available in time is the duration when you’re offer a wide variety of devices in On the other hand, Windows to the mark. Pick a smartphone the markets that have international actually using the phone. It is Special Features: multiple sizes and at multiple price Phones tend to trail Android that has a fast processor. Currently warranty. The software is designed better to pick a phone that has >> FM Radio points. handsets when it comes to cutting Qualcomm offers the best according to the international good talk-time capacity rather than >> Maps edge specs while its app store is processors for smartphones so it needs. stand-by time. >> Voice Recorder

42 www.phoneworld.com.pk 43 phone Review iphOperatnteronne atiRoeviewronal

By Kanwal ayub By Muneeb Sheikh Benchmarking on Performance Tool

AnTuTu Benchmark

Smartphone Review G’Five President G9 iving a first glance have to see how G’Five supports smoothness it needs to switch on G9 of G’Five will the updates for this device. between the screens. Quadrant give you a look of GSamsung’s Galaxy The camera is 8MP shooter with It supports dual SIM capability; Note II. But by giving a closer LED flash and BSI sensor which one for 3G and other for GSM, look you will know that President supports HDR picture capturing. along with dual standby. The G9 has a larger screen (5.7”) The front camera introduces a 3G support is up to Release 8 of than Samsung’s Galaxy Note II powerful 3.7MP which stands out HSPA+ that gives DL speed up which is 5.5” and slightly heavier. among all devices, which helps to 42Mbps along UL speed up to It is 1080p HD ready phone, so in better quality of video calls 11Mbps. playing 1080p videos will be no depending upon the network problem. speed. Inside the phone there is 1.5GB ‘President G9’ is powered by internal memory plus 1.2GB of The phone is launched with 1.2GHz Quad-Core processor built-in external memory for saving android OS software version 4.2.1 assuring speed along with pictures and music and an SD slot Jellybean and has a dedicated multitasking capabilities of the which supports up to 32GB SD application which checks for phone with android Jellybean card for more space with battery updated OS versions. We will version 4.2.1 which adds up the of 2500 mAh. Benchmarks Few benchmarks were performed to calculate the performance of G9 among other devices. Geekbench 2 is a cross-platform benchmark Inside the Box according to which President G9 outdid all other • Extra Flip Cover handsets with the integrated score of 1350. • Hands free ear phones Vellamo Benchmark gave 437 points to President • A/C Adapter G9. • USB Cable Only Samsung S3 and Motorola RAZRi were ahead • Insurance Card of President G9 in this benchmark. • Device Paperwork Moving on to compound benchmarks, AnTuTu positioned President G9 ahead of Google Nexus 7 Appearence Comparison between and ASUS transformer Prime. President G9 & Samsung Galaxy S3

44 www.phoneworld.com.pk 45 phone Review Karachi rocks

By Waheed Qamar Technical Specifications • Available in White and Black • Quad band GSM and 3G support upto HSPA+ Rel 8 DL 42Mbps UL 11Mbps • Dual Sim support (WCDMA+GSM) Ashraf Mobile • Screen Size 5.7” LCD IPS Capacitive Screen, 16M colors A name of Quality • Android OS v4.2.1 • Processor 1.2GHz Quad-Core MediaTek and Trust..!!! MT6589 ARM v7 • GPU PowerVR Series 5XT shraf is a very successful businessman. The distinctive feature of his business is • Total Memory 3.5GB; microSD slot support the leasing facility Pakistan Secretariat upto 32GB is one of its major clients. Ashraf doesn‘t • Internal Memory 1.5GB (1.48 GB accesible) A Irshad offer this facility to general people as the recovery • External/SD Memory 1.2GB process is not easily manageable. • RAM 1GB Communications Ashraf offers a very convenient and easy • Primary Camera 8MP The Authorized Mobile Dealer installments to his customers. they can • Secondary Camera 3.7 MP pay the total amount in up to half year • Connectivities: Bluetooth v4.0, WIFI 802.11 installments. Personal Relations play a rshad b/g/n, dual band support, WIFI Direct, Wifi huge rule in his business dealings. Communications is a Hotspot, DLNA, GPRS, EDGE, 3G, GPS very renowned name in mobile business • Messaging SMS, MMS, Email I Currently Pakistan Secretariat is his most in Karachi. In a very candid interview with Phone World valued business partner tight now but he is • FM Radio Support, MP3/WMA/WAV player, Team Irshad Idrees, the owner of the shop shared his planning to approach other organizations in MP4/3GP/FLV/WMV player insight about mobile dealing business. He not only threw the future as well. • G‘Five Applications: G-Cloud, G‘Five after light on the ups and downs of the mobile business but also gave a fair comparison of local and international sale, G‘Five Market while explaining his business tactics, brands. • Sensors: Accelerometer, Magnetometer, Ashraf told us said, „ right from the start Orientation, Proximity and Light Irshad is in mobile wholesaling business for of my business, I have held my teacher‘s • Battery 2500mAh : Talk Time upto 5Hrs, the past eight years. He deals in used and advised very dearly who told me to work hard with full sincerity and leave the rest to Standby time upto 550, Music Play upto 5 Hrs new handsets alike. According to Irshad, used Allah.“ • Measurement 157x80x6.9 mm Dimension handsets have more profit margins because one can set the price himself according to the • Weight 192g condition of the phone. He said that Samsung has the biggest re-sale market. Next to that are iPhone, HTC and Blackberry, Nokia on the other Pros Cons hand has now a very small share in the market.

1. Large screen facilitates contents easily 1. Large size resists one hand operation Nokia entered the smartphone market very late, readability 2. Too much weight makes it difficult to which is the major reason of its lagging behind 2. Quad core processor helps to do carry the other brands. Its operating system is also slower than its competitors’; limited number of multitasking 3. No capacitive touch buttons application in Windows OS is also a problem. 3. 3G HSPA+ ready enabled Phone 4. Missing dedicated camera button But Nokia’s low price feature phones are doing 4. Excessive internal memory 1.5 GB 5. Back cover is a little lose on various a better business. 5. G-Cloud gives 5.5GB sides 6. Front cam 3.7 MP better video call 6. Low speaker sound Irshad told our team that used phone retailing quality 7. Battery can be improved for a 5.7” is a very strong business. There are hardly 7. Extra Flip on cover within Box screen device any factors that can affect this business. All companies launch at least one phone every 8. Dual SIM dual standby month. So people sell their old phones in order 9. Available in 2 colors to buy a new one. 46 www.phoneworld.com.pk 47 Infocus Lahore Lahore hai

By Agha Mehdi this partnership he came to Pakistan and conducted a Kanwal Ayub detailed research about the trends of Pakistani mobile market as he always wanted to have his own brand. What is the unique selling point of your business? Amir is full of passion and energy - he shared his future The USP of my business is our ‘Attitude’ plans with our team, which included the re-launching – we are always in search of new things. AmirThe Man Shahwho does not believe in of ‘Nasaki Mobile” with a select number of new sleek We don’t fear taking risks and this handsets. He also told us that Yestel mobile doesn’t attitude leads one to success. short cuts offer warranty, so the Nasaki Mobiles will come with warranty support. He is also planning to establish Nasaki Mobile Business Centers at convenient Owner of Nasaki Mobiles and YESTEL What do you think will be the impact locations for the benefit of his partners and consumers. of 3G Technologies on our society? one should never go For business society, it is full of benefits and it will boost our economy by for shortcuts. There encouraging investors to invest in the telecom sector of Pakistan. To ensure is always a proper that technology benefits reaches the common man on the street, time for everything, we need to bring the cost down to affordable levels and ensure that proper sooner or later hard mechanisms are in place to avoid the work will definitely negative content that impact our youth.

lead you to success How do you evaluate Pakistan’s mobile market? While, Amir has Hong Kong nationality but his heart is Currently, people in Pakistan are more always with Pakistan. True son of the soil, he says that price conscious than quality conscious. a person should never forget his roots and therefore However, we foresee that this trends after having spent and worked so much time abroad he changing – where people will be more still would like to invest in his business in Pakistan. Amir interested in the features/specs of Shah, is full of positive energies and passionate about cellphones- this is already happening to his life and business that together with his commitment some extent. Consumer are now more and confidence will take Nasaki Mobiles to new heights evaluative about their handsets.

Amir believed that one should not follow the The message Amir wanted to give to our readers was trend but he should set the trend, keeping this in that he had learnt a lot from the experiences of his life What is your motivational quote? and that one should never go for shortcuts. There is Stay positive and success will come to mind he focused on launching his own brand in always a proper time for everything, sooner or later hard you itself! Pakistani market – Nasaki Mobiles work will definitely lead to success! What is your contribution to mobile Rapid Fire Questions mir Shah, a Hong started his professional Journey and garments in Hong Kong. market of Pakistan? As mentioned earlier that we Kong national runs his immediately after he graduated. researched a lot before entering this successful business He is a Commerce graduate When Phone World Team asked Favorite Dish: All Chicken Dishes market. This research enabled us to in Pakistan by the and after completing his Bcom him about his mobile business A experience, he said that he Favorite Place: Hong Kong and Pakistan bring a number of new initiatives to this names of ‘Nasaki mobile’ ‘Yestel he continued his studies in market such as we introduced mobiles’. Amir was born in an the form of different courses entered the mobile industry in Favorite Music: A variety of music, it the trend of local market event educated and Syed family of and certificates. He worked for 2008 as an representative of Hafizabad. Both his parent several years before starting his G’tide. After serving G’tide for depends on my mood. sponsorship in Lahore. This eventually a short period of 4-5months, he helped others to follow and us in were working professional, his own business to gain experience Favorite Color: Blue & White father and Air Force Officer now in a highly competitive industry. became their business partner. creating awareness among market retired and his mother still in He started with general His partnership with G’tide lasted Favorite Flower: Red Rose forces. the teaching profession. Amir electronics, home appliances for about 3 years. After ending

48 www.phoneworld.com.pk 49

Khyber Mail International By Adnan Khan By Kanwal Ayub A 2 Z Mobile Huawei launched Ascend P6 The Trend Setters !! ahid is one of the pioneers in mobile business in Peshawar. He has been in Mobile business from the time when colored screens and good batteries were The World’s Zthe only main features of mobile handsets. He is currently running a mobile shop in Bilour Plaza, Peshawar and has also opened outlets in Mardan, Swabi, Swat, Kohat, Karak, Jehangira, Nowshera and Charssada Slimmest regions. He started his business with Nokia Amps handsets when Insta One and Paktel were leading operators, currently he is an authorized dealer of Smartphone G-Five and have full distribution for KPK region. just 25% will be paid by customer and 75% will Zahid said that times have changed tremendously be paid by company. G-Five also provides life during his tenure in mobile business. He stated insurance of 5lac. Inflation has increased that people have become technologically more dramatically in past couple of years which has aware these days that is why the demand of affected the purchasing power of consumer. smartphones has also increased Therefore people prefer to buy a handset that ASCEND P6, the most awaited flagship model and the has all the main specs but is of low price. slimmest smart phone the world has talked about, While explaining the positive aspects of G-Five Brand, Keeping in mind the price consciousness of Zahid told our Phone World team that G-Five offers customers, G-Five has introduced G-Five which is in high demand, is to be available in Pakistan the facility of G-Cloud software for data security; it has President which has a quad core processor from August 1, 2013 in Pakistan another special feature of location tracking. G-Five is also but it is available at PKR 22000 only, as uawei, a leading ASCEND P6, the most awaited about, which is in high demand, giving “G-Five Insurance” according to which in case of lost compared to other quad core devices. global information flagship model and the slimmest is to be available in Pakistan from and communications smart phone the world has talked August 1, 2013 in Pakistan - Mr. Htechnology (ICT) Faraz Khan, Head of Marketing, solutions provider serving in 140 Huawei Pakistan Huawei National Mobiles countries, has been reviewed is offering a to be the ‘difference’ by the special pre-order With Huawei’s proprietary Falak Sair Plaza world leading media channels campaign that IMAGESmart software, the hakeel Ahmed brings a strong competition in and publications because of offers the phone HUAWEI Ascend P6 turns even Peshawar market by running an attractive mobile its HUAWEI ASCEND P6. This the most novice photographer into shop in Falak Sair plaza named National Mobiles. at PKR 37,000/- amazing handset is said to be a professional, with contrast and Shakeel is a successful mobile shop owner, who and a chance to S the world’s slimmest Smartphone win return tickets color enhancement, auto scene devoted 12 years of his life to mobile business and now his which features both style and recognition, object tracing focus, shop is ranked in top 5 Wholesale dealers of KPK (having to Dubai performance. and instant facial beauty support.. proper distribution channels).

Phone World Team had an interesting Features & Specifications conversation with Shakeel, where he shared Operating system Android Jelly Bean 4.2.2 his views about running a successful Processor 1.5GHz quad core processor business, he told us that the first and most Camera 8MP – dual-LED Flash & a basic step in heading to success is ‘our attitude’ Secondary cam of 5 MP towards work. When we asked him about Windows Display 4.7 inches, Emotion UI 1.6, phone, he said that Windows phone is a little Multitouch complicated and that’s the only reason an ordinary Battery 2000 mAh battery, Wireless Charging supported via an accessory cover person is hesitant in purchasing it. Connectivity Bluetooth, USB, WLAN, GPRS & EDGE In the end he complained about the increase in mobile Memory 8GB built-in, 2GB RAM, microSD taxes by government and he told us that his business card (supports uo to 32 GB) faced a 70% decrease in Afghanistan export. Future Weight 120g plans of Shakeel includes becoming an authorize dealer of multinational brands in KPK. Color Black, White & Pink Price PKR 40,000/-

52 www.phoneworld.com.pk 53 App world By M. Mohsin Rehman App world

Rating : 4+ Top MUST have Price: $ 3.57/ $ 2.99 Applications Prince of Persia Shadow & Flame The rebirth of the legendary action-platformer, with & Games brand-new visuals and controls redesigned to fit your device. Set after the events of Prince of Persia Classic, Prince of Persia The Shadow and the Flame continues for your the saga of the wanderer who was born a Prince. Now he must embark on an epic journey in search of his past that Smartphone will redefine his future!

Rating : 4+ Price: Free Rating : 4+ Toddler Kids Car Toy Police Price: Free An interesting basic car simulator for your kids with real vibration and sound effects for more fun. Keep your Pepi Bath Lite kids busy for a while. Kids can interact with the car by Pepi Bath is a role-play game where children learn rotating its wheels manually or by accelerating it through about hygiene in a fun way. The app has two parts as an accelerator, apply hard brakes, play horn and much different situations in which this cute character Pepi more. Reveal the secrets inside the app,fun for you and – a boy or a girl to choose – appears: at the sink and fun for kids. washing clothes.

Rating : 4+ Angry Gran Run Price: Free Angry Gran Run is the best free 3D running game . Run, Rating : 4+ jump, dash and slide over and around tons of different Price: Free and WACKY obstacles in this crazy new endless running game. Change your look by buying new costumes Despicable Me: Minion including 70‘s hippy gran, wonder gran, zombie gran Gru’s loyal, yellow, gibberish-speaking Minions are and even a PENGUIN COSTUME! Forget the temple, ready for their toughest challenge in Despicable Me: jungles and subway stations - the cities of New York and Minion Rush. Play as a Minion and compete with others Rome await you! Run 2 in hilarious, fast-paced challenges in order to impress your boss, super-villain Gru! Jump, fly, dodge obstacles, collect bananas, be mischievous, and defeat villains to earn the title of Minion of the Year! Rating : 4.5 Price: Free

Dengue Mosquito Repellent Pro Rating : 4+ Price: Free Advanced Anti Mosquito Repellent with Brute-Force- Attack. This application has the capability of producing Clear Hear Lite for Deaf multiple frequencies simultaneously to prevent vast range Application for full/partial deafness. It supports you of mosquitoes and insects to come closer. Application will hearing either by using head phones. It also has a automatically adjust its volume for the desired frequency. vibration mode which converts sound amplitudes to vibration pulses.

54 www.phoneworld.com.pk 55 Local Brands

By M. Mohsin Rehman Local Brands Arrivals of the month

PHICOMM i370 OS : Android 4.0

Chipset: Qualcomm MSM8225A

CPU: 1.2GHz dual-core

Camera: 5 mega-pixel

Memory: RAM:512MB +ROM: 512MB

QMobile Noir A900

OS : Android 4.2 (Jelly Bean)

Display: 20 x 1280 pixels, 4.7 inches

CPU: 1.2GHz Quad Core

Camera: 8 Mega Pixel Camera

Memory: Support Micro SD upto 32GB, 4GB ROM/1GB

QMobile Noir A600 OS : Android 4.2 (Jelly Bean)

Display: 720 x 1280 pixels, 5.0 inches

CPU: 1.2GHz Quad Core

Camera: 8 Mega Pixel Camera

Memory: Support Micro SD upto 32GB, 4GB ROM/1GB RAM

G‘Five Glory(A86) OS : Android 4.0

Display: 480 x 800 pixels, 4.0 inches

CPU: CORTEX A9 1GHz

Camera: 8MP, LED flash, Autofocus

Memory: micro SD card (upto 32GB), 4GB ROM, 512MB RAM

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58 www.phoneworld.com.pk