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DEVELOPER TRACKERTM Powered by JUNE 2017 DEVELOPER TRACKERTM powered by JUNE 2017 Developing A Healthy Online Business Using payments to build strength Retail POS market to reach A comprehensive payments online and in the physical world $45B in the next seven years developer directory, featuring – p.5 (Feature Story) – p.9 (News and Trends) 257 major players in the space – p.18 (Provider Directory) Developer TrackerTM Table of Contents What’s Inside: The latest news from around the development space, 03 including a look at new mobile software hitting the market. Feature Story: Ben Brown, senior software engineer at NutraClick tells PYMNTS how technology is continuing to change the way consumers 05 purchase the company’s products. News and Trends: The latest headlines from around the world of 09 payments and commerce software development. 12 Methodology: Who’s in the Provider Directory and how they got there. 13 Watch List: The newest additions to the Tracker’s Provider Directory. Developer Landscape™: Check out where the industry players fit into 14 the big picture. Provider Directory: Our comprehensive Provider Directory, featuring 18 profiles of 257 players in the space. 93 About: Information about PYMNTS.com and Vantiv. Acknowledgment Funding for the PYMNTS Developer Tracker™ was provided by Vantiv. The methodology for Tracker supplier rankings was developed exclusively by the PYMNTS.com research and analytics team. Both the methodology, scoring and rankings are done exclusively by this team and without input or influence from the sponsoring organization. © 2017 PYMNTS.com all rights reserved 2 What’s Inside ellphones, once thought primarily as, well, phones, campaign information. The company recently launched are not often used to place actual calls these days. a new app that allows marketers working with AppsFlyer CThe stationary internet of the 1990s and early 2000s to access information related to their marketing and has given way to a rolling revolution of mobile device advertising campaigns directly from a mobile device, usage. Life itself has seemingly become intertwined more including revenue tracking information and other data. than ever with mobility. Meanwhile, mobile technology is causing some problems The Pew Research Center recently found that 95 percent for established companies in the restaurant space. While of Americans own a cellphone. Perhaps more strikingly, implementing mobile ordering features has the potential more than 75 percent of Americans own smartphones, and and promise for big profits, even industry giants, like more than 10 percent count their smartphone as their only McDonald’s, are stumbling to implement mobile technology source of consistent internet access. from an operational standpoint. But increasingly, restaurateurs don’t have a choice regarding whether to roll And, of course, it isn’t just in the U.S. — mobile devices out digital ordering or not — the bandwagon has pulled account for more than 50 percent of internet usage away from the drive-thru, and players are still scrambling to worldwide. These devices have become so popular that dive in. they even outnumber desktop devices when it comes to global usage statistics. Developing a healthy online business Mobile technology is also helping to spur some healthy Add it all up, and research released earlier this month growth in the online wellness industry. For this month’s indicates that there are now more than 5 billion unique Feature Story, PYMNTS caught up with Ben Brown, a senior mobile device users around the world. software engineer at NutraClick, to discuss how technology is continuing to change the way consumers purchase the With smartphones and other mobile devices dominating company’s products. the modern market, it should come as no surprise that several providers have recently unveiled new products and Launched in 2009, NutraClick began as a direct-to- formed partnerships designed to meet modern consumers consumer company with a single supplement offering. Just where they live … on mobile devices. a few months into business, the company partnered with health and wellness retailer GNC — which now carries its Here’s a quick snapshot of some notable news items products — and has grown into a technology-driven health from the last month: and wellness company offering five supplements in more Amazon customers in Japan now have a new billing option than 40,000 retail locations. when making purchases through the eCommerce giant. The company recently stuck a new deal with Bango that June Developer Tracker Updates enables customers in Japan to charge purchases to their For this month’s edition of the Tracker, we profiled 257 standard mobile phone bill. developers, including 9 new additions: SumUp, Paga, Bonusway, Constant Contact, MomentFeed, Experian, Similarly, marketing firm AppsFlyer is hoping to use FraudMetrix, InMobi and Saggezza. mobile tech to give clients increased access to advertising © 2017 PYMNTS.com all rights reserved 3 What’s Inside Five Fast Facts of baby boomers who aren’t currently making mobile P2P payments plan 5 49% to do so before the end of 2017. of surveyed consumers across retail 90% categories say they use online shopping carts to store goods they intend to buy later. of U.S. shoppers bought clothes online last year, while 20 percent bought 25% electronics online. Decline in cash payments between 11% 2015 and 2016 in the U.K. $70 Amount earned by app developers BILLION on the Apple App Store since 2008. © 2017 PYMNTS.com all rights reserved 4 Shift + Ctrl/Cmd click to change Title DEVELOPING A HEALTHY ONLINE BUSINESS FEATURE STORY © 2017 PYMNTS.com all rights reserved 5 Feature Story We collect a variety of data about different aspects “ of its performance and use that data to determine which ad campaigns to continue and support. ” n the $4 trillion health and wellness industry, the mind its products — and has grown into a technology-driven and body fitness segment is estimated to be worth more health and wellness company offering five supplements in Ithan $500 billion. The business of helping people look more than 40,000 retail locations. and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness PYMNTS recently caught up with NutraClick’s senior fix. software engineer, Ben Brown, to talk about how technology is continuing to change the way consumers To cater to this growing demand and capture digital purchase the company’s products. consumers, merchants are rolling out features ranging from personalized suggestions and order histories to Building up strength online and in the physical world mobile payment acceptance and faster delivery. NutraClick When NutraClick entered the health and wellness industry, is one such player delivering on changing consumer it built its reputation by making omnichannel offerings expectations, both online and in retail stores. integral to its strategy. Launched in 2009, NutraClick began as a direct-to- Rather than partnering with professional athletes and consumer company with a single supplement offering. bodybuilders for ad campaigns in its early stages, the Just a few months into business, the company partnered company developed a software solution to target the with health and wellness retailer GNC — which now carries average consumer experience of finding and buying fitness supplements to fit their needs. © 2017 PYMNTS.com all rights reserved 6 Feature Story According to Brown, the focus was on helping customers reach milestones in their fitness journey and to keep them motivated and coming back for more. Under the hood “We want people to know that we have high-quality products, obviously, but [those products] really geared BEN BROWN of NutraClick at helping people achieve their own health and wellness on subscription services goals or helping them with specific problems,” Brown said. To ensure the company’s marketing reaches consumers Subscription services have rapidly become popular most likely to make a purchase, Brown said the company in the online age, especially among younger tracks advertising campaigns leading to the most sales. consumers. But keeping those subscriptions current and bringing in revenue can pose Further ad campaigns are designed and planned using that challenges for the companies selling these data, building on lessons learned from other ads. services. In a recent interview with PYMNTS, Ben Brown, senior software engineer of NutraClick, a “We have a system that does a good job with measuring technology-driven health and wellness company, the traffic different campaigns generate and measuring the said the company is working on new ways to performance of those campaigns,” Brown said. “We collect improve the subscription commerce model. a variety of data about different aspects of its performance “We give people the opportunity for both just and use that data to determine which ad campaigns to straight, typical sales of products but also for continue and support.” them to sign up for subscription services, and the subscription aspect is the biggest piece of our The company is also using tools like email marketing direct-to-consumer business. But those orders can be complicated. campaigns — which studies show are reaching more consumers and driving more traffic than ever — and When a person places an order, the system has a content platform designed to deliver reliable health to know what they’re ordering, what size it is, how often they want it refilled, all of that. Then, if they information to consumers to build NutraClick’s reputation. want to modify their order or cancel it, the system has to be able to process those changes and make The company’s digital marketing strategy and software sure that every month the customer gets the newly were so successful that the brand’s popularity translated updated order, not something they ordered a long into measurable foot traffic at brick-and-mortar stores. time ago. So, there are a lot of little pieces that have to work properly.
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