Huawei Mobile Services White Paper@2020
Huawei Mobile Services Wechat 丨Weibo Create better all-scenario intelligent life experience for global users
In 2019, Huawei Mobile Services, along with more than 600 million Huawei Device monthly active users and 1,300,000 registered developers worldwide, witnessed "The Smart Revolution of Global Ecosystem and Digital Life".
Rapid improvements to AI, and the emergence of 5G technology, have made mobile phone-centric smart services ubiquitous in daily life. Huawei Mobile Services is based on Huawei's synergistic "Chipset-Device-Cloud" technology, and dedicated to enriching users' lives with next-level content and services that meet every conceivable need, and span diverse fields, including smart home, health and fitness, mobile office, smart travel and entertainment. In 2019, users spread across 170+ countries and regions, and made 210+ billion downloadsin HUAWEI AppGallery. Huawei Mobile Services commitment to users’ privacy, and prowess in data security, ensures that users can enjoy the full range of global and localized apps, with maximum peace of mind.
A fully-connected, intelligent ecosystem requires a dedication to openness and innovation. Huawei Consumer Business Group has fully opened up HMS ecosystem to global developers, allowing them to quickly access to it for application innovation and resource sharing. As the core capabilities in the ecosystem, HMS Core provides for smart global distribution across all devices, and to meet all user scenarios, allowing developers to double down on innovation by focusing on areas of strength. The Shining-Star Program continues to upgrade， providing billions of resources to encourage global developers, focusing on AI, AR/VR, IoT, and instant access. Through initiatives such as talent training, development support, innovation support, marketing resource assistance, and preferential cloud infrastructure resources, Huawei builds a important entrance to full-scenario smart mobile services ecosystem, and enriches the digital life of users.
In 2020, Huawei Mobile Services will continue to prioritize the construction of ecosystem, and the enhancement of user experience, by empowering developers with cutting-edge technology and full-throttled support. Let's work together to build a fully-connected, intelligent world!
Alex Zhang President, Cloud Service, Huawei Consumer Business Group In 2019, the number of Huawei Mobile Services monthly active users increased by 52.7%. Users activity among younger millennials (users born after '95 & '00) were robust.
Global monthly active users Youth users (born after '95 & '00) activity Female users activity increased by 52.7% increased by 9.6% increased steadily
+52.7% +9.6% 400,000,000 31.3% 01 02 86% in China 14% outside of China
Number of global Huawei Mobile Services monthly active users in 2019 68.7%
2018 2019 Female Male 2018 2019
HUAWEI MOBILE SERVICES Create a new intelligent experience and HMS ecosystem in the all-scenario era. Huawei Mobile Services offers high-quality and intelligent digital life experience in all scenarios.
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No. 2 204 million 17.6% Global ranking by number of Huawei smartphone Global smartphone smartphone shipments in 2019 shipments in 2019 market share in 2019 Source: IDC, GfK HUAWEI Share 4G/5G HiLink AR/VR Pad Watch Speaker Printer Projector Camera Sweeping Intelligent Machine Scale Huawei Mobile Services established 6 regional centers and 15 data centers worldwide. Huawei Global Cloud Operations Center (GCOC) Smartphone reached the international industry standard. By the end of 2019, 21 businesses were launched globally, including PC HD Vehicle Earphone Router CPE Module T-Box Sphygmo- Video Game Map Vehicle Terminal manometer Info. HUAWEI AppGallery and HUAWEI IAP, both of which serve 170+countries and regions.
HUAWEI MOBILE SERVICES Users have increasingly prioritized privacy and security. Huawei Mobile Services All-scenario Intelligent Lifestyle has been certified by global privacy standard authorities, and comes bolstered with numerous user data security safeguards.
Convenient Global Privacy Compliance Framework for Huawei Mobile Services
GAPP GDPR Local laws and Regulations
Unique Secure Authoritative privacy certifications Abides by the principle of "data localization" 05 06 Anti-Virus Software for Android Security Standard Anonymous Encrypted Data Storage Huawei Mobile Services established 6 regional centers and 15 data centers worldwide. Mobile Payment Security
15 data centers Privacy Standard Cloud Authentication Security Security OS Security
Abundant Intelligent 6 regional centers
HUAWEI MOBILE SERVICES On devices, and an app-to-app basis, Huawei provides multi-layer security verifi- Ever-attentive to the needs of parents and younger users, HUAWEI AppGallery cations that empower users to manage their data privacy in real time. and HUAWEI Video come with "age restrictions" to ensure that minors only access age-appropriate apps and content.
Multiple security verification mechanisms are deployed on the device, HUAWEI AppGallery has built a fail-safe, end-to-end security to build an isolated TEE (Trusted Execution Environment) OS, thereby assurance system, via developer real name authentication, A professional rating system and thoughtful reminders help parents choose age-suitable apps for their children. ensuring that personal sensitive data is stored on devices. exclusive quadruple detection, download and installation assurances, and additional protective safeguards. Age Restrictions Download Reminders Age Ratings
Developer real name authentication App release HUAWEI AppGallery features a five-level "age Parents can create a child's account in HUAWEI HUAWEI Video features a content rating system Exclusive quadruple detection restriction" classification that recommends ID, and receive pop-up notifications when their according to the following age groups: 0 to 6, 7 specific apps according to age range. children download unsuitable apps. to 17, and 18+.
Biometric Data Malware Security vulnerability Privacy breach Manual real name 07 detection scanning check recheck Age rating 08
XiaoYun App downloading
Payment Data & installation Prevents developers' apps from being tampered with
Encryption Key Application Signature Threat AI security integrity check verification detection protection
Lock Screen Password
App running Prevents user data leakage caused by malicious read of data in applications
Application Memory Periodic Customer service sandbox protection retest feedback
HUAWEI MOBILE SERVICES Huawei Mobile Services usage habits facilitate greater brand loyalty. Young adult users are unfazed by new technology, and willing to obtain con- tent and services in a more direct and intelligent way.
More than 60% of HUAWEI Assistantd·TODAY users are young adults (aged 18-34). Smart Search, Instant access, Huawei Mobile Services users prefer Huawei when considering to get a new smartphone. Smart Care and News functions bolster HUAWEI·TODAY Assistant with all-inclusive capabilities.
The following payment habits have a significant impact on Users with membership in entertainment apps have higher smartphone user purchasing decisions. repurchasing rates for the same smartphone brand.
Reader Reader
Cloud Music 09 10 Wallet Video
Member Non-member SkyTone Food Stock quotes Sports scores
Music Usage habits, as well as the accumulation of digital assets and memberships, have a positive impact on user stickiness. Video
Usage Usage Amount Usage habits frequency duration consumed AppGallery
Accumulation of Usage on Consumption Number of digital assets mobile cloud on mobile cloud bound cards Themes Ride-hailing Lodging Memos Membership Video Music Reader GameCenter Paid users Free users
HUAWEI MOBILE SERVICES HUAWEI Wallet is bolstered by cutting-edge technology, and facilitates next-lev- Huawei has broken down barriers between devices, facilitating seamless, con- el mobile finance and travel services. nected intelligence that enriches daily life immeasurably.
HUAWEI Wallet aggregates life services, including cards, certificates, tickets, coupons, and keys, onto a single platform. Smart cross-device content and services that meet all user needs. In 2019, Huawei Pay launched the Smart Card experience, providing users with matched ease through automatically choose. Connected intelligence, fluid operations, continual improvement and updated content.
Huawei Vision HUAWEI AI Speaker Cross-screen linking, massive content library, all-inclusive One-touch transmission, abundant audio content, sound controls
Bank Card Huawei Points Massive content library Content aggregation on four video platforms: 16+million 200+ HUAWEI Video + YOUKU TV + MGTV + WeTV POS 120+ Merchant Synchronized updates for movies and TV series Banks machines APPs Union Pay 11 VIP Card 12 ODA Covers 16+ million Supports 120+ banks Supports the payment of POS machines swiping card 200+ merchant APPs Vast music catalogue HUAWEI Music + Ximalaya + Kting + Dragonfly FM + O2ting Initial releases for popular movies and TV series NFC Key 312Cities 1000% 110+ Mobile Shield nationwide YoY growth Hotels Chit-chat Story Music Nursery Home rhyme control HUAWEI Assistant·TODAY Considerate life services: weather, delivery Covers 312 cities Increases NFC key Enables eID check in notifications, and AI-driven fitness nationwide issuance by 1000% 110+ Shenzhen hotels High-quality content on demand Small Change eID Smart recommendations: reminders for TV shows Phone call Clock Weather Device Idiom and sports events forecast control solitaire
HUAWEI MOBILE SERVICES "Family Sharing" feature to connect users with loved ones. Soaring demand for all-inclusive services, which free up time for users' hobbies and interests.
Family members can share payments, purchases More users prefer to store personal data, especially Demand for utility applications has increased by 11.8%. HUAWEI SkyTone provides network service in 100+ and cloud storage, via the Family Sharing feature. photos and videos, on the HUAWEI Mobile Cloud. Practicability and convenience are still the main user priorities. countries/regions, car rental service in 180+ countries/regions, and hotel booking service in 220+ countries/regions.
Application download categories in HUAWEI AppGallery Most popular services in HUAWEI SkyTone
Global monthly Global storage on active users HUAWEI Mobile Cloud 33.0% Data Hotels Visa 65% increase 88% increase 34.6% Tools Meida & Entertainment
XiaoYun Shopping Photography 13 Communication 14 +65% +88% 6.4% Flight Cars Audio 11.2% Others guides 6.5% 8.3%
Video and image Paid users on storage HUAWEI Mobile Cloud 72% increase 191% increase User demand for entertainment, health, and e-commerce HUAWEI Life Service users increased by 245% services has increased. Orders increased by 62%
Most popular boutique apps in China Most popular services in HUAWEI Life Service
+72% +191%
Credit top-up Airline ticket Taxi Food delivery Shopping
HUAWEI MOBILE SERVICES Limitless opportunities to cultivate the mind, including educational courses, Users pay more attention to diversified music genres, both pop music and the and broad-ranging reading and audio content. niche genres are highly appreciated, music preference represents users’ unique label.
Trending Boutique Educational Bestsellers, Classics, Users’ Favorites in Users treat their preference in music as an extension of their personality, Apps in HUAWEI AppGallery and Self-learning Guides HUAWEI AI Speaker and love to mix-and-match, confounding expectations.
Most popular albums Play rank by genre
15 16
Easy Indie Folk World Classic Rock Dance Electronic Chinese Ballad listening
HUAWEI MOBILE SERVICES Users prefer to find related content that matches their interests, spanning TV, With the growing popularity of audiobooks, users can now "read" on-the-go, and in movies, music, and books. any environment.
Popular TV Shows on HUAWEI Video (In China) HUAWEI Video users prefer classic movies (In China)
HUAWEI Reader audio book users increased by 324.5% HUAWEI Music Radio channel users increased by 122.3%
Download preferences for HUAWEI Reader users HUAWEI Music Radio Channel users increase significantly
Published books
Male readers Popular Novels on HUAWEI Reader (In China) Theme song is an integral part of HUAWEI Music users' song list (In China) Played Paid 17 +122.3% +122.6% 18 Female readers Users Users
Anime
Audio books
Popular audiobooks in HUAWEI Reader (In China) Popular courses on HUAWEI Music Radio channel (In China)
HUAWEI MOBILE SERVICES Mobile devices are not only Internet tools, but also personalized devices for fashion- Young users are more eager than ever to express themselves, share experiences on social able people. Style-based themes and wallpapers are favored. media, and participate in online communities.
Summer Palace Theme Original & Pet themes Generation Z users are most interested in posting on Nearly 80% of HUAWEI Member Center users communicate with forums and social media platforms. others on the platform. Popular topics of discussion include food, electronics, travel, and photography.
55% of posts are from users aged 24 and under Sport and Health Travel Food 3% 5% Smart Phone Video Explore a Better Digital Life 23.0% BeautyWriting Chit-chat 13% Pet Smart Phone DIGIX TALK Video Reading Music Festival 19 Sport and Health Electronics 20 PhotographyReading Dynamic & Game themes HUAWEI WATCH GT themes HUAWEI next-image community provides opportunities for users who capture the beauty of life to show their personality and discovery.
24%
32.0% Childhood Food
Under 18 18-24 25-34 Pet People 35-44 45-54 Over 55
HUAWEI MOBILE SERVICES Games allow users to step outside of natural time and space, think strategically, Comprehensive "Chipset-Device-Cloud" open capabilities and cultivate teamwork. make the all-scenario HMS ecosystem a unique developer magnet.
Distribution of downloads by genre in HUAWEI GameCenter Popular games in HUAWEI GameCenter (In China)
1.6% 6.2% Open Full-lifecycle Capabilities Service 13.3% for All Scenarios 32.0%
21 22 HMS 23.1%
23.8% Global Smart Incentives Distribution and Support
Simulation games Puzzles games Action games Role-playing games Board games Sports games
HUAWEI MOBILE SERVICES HMS aggregates Chipset-Device-Cloud capabilities, providing developers with an Huawei is dedicated to working with global developers, unleashing the full poten- open ecosystem within which they can thrive. tial of innovative technology, and building a all-scenario intelligent mobile services ecosystem.
HUAWEI DEVELOPERS has launched 90 open capabilities, 53 of which are now accessible to overseas developers. HMS Core is Following the opening of Huawei Mobile Service capabilities, the number of registered developers has soared to reach 1.3 million committed to providing global developers with next-level basic mobile services. It facilitates efficient development, rapid user growth in 2019, representing 132% growth. and commercialization, allowing developers to focus on delivering premium content, innovative services, and an optimal user experience.
In 2019, the number of registered Overseas registered developers Enterprise developers are still the majority, HUAWEI developers increased by 132% have increased by 163% but the share of individual developers has increased to 36%
Nearby Panorama Kit Fast Identity Services Online +132% +126% 23 24
Identity Kit Ads kit In-App Wallet Kit Safety Detect 36% Purchases 28%
8 1 72% Account Kit Location Kit Site Kit Map Kit Quick App Game service 20 64%
9 1 20 +163%
Drive Kit Analyics Dynamic Tag Push Kit DRM Kit Manager Individual developers in 2018 Individual developers in 2019 Enterprise developers in 2018 ML Kit Awareness Kit Scan Kit Heath Kit 2018 2019 Enterprise developers in 2019 Developers in China Developers overseas
HUAWEI MOBILE SERVICES Apps integrated with HMS Core are endowed with efficient, intelligent attributes. Overseas developers integrate HMS Core to enrich their apps with innovative fea- tures and local flavor. Developers for 55,000 apps opted to integrate HMS Core open capabilities in 2019, an annual increase of 67%. Overseas apps integrated with HMS Core increased by a staggering 367%. High-precision, low-latency solution
Contour 845 points
Four Major Benefits of Apps integrated with Overseas apps integrated Orientation three dimensions(X-Y-Z) HMS Core for Developers HMS Core 67% increase with HMS Core 367% increase Muiti-Face Support Yes
Latency 169ms Efficient HMS Machine Learning Kit +67% +367% Emotions 7
25 26 CutCut has integrated HMS ML Kit
Before Before AfterAfter A typical Select and extract the subject in an image. Valueadded Reliable application Paste them to any background as required. scenario Edit images easily for users.
Free service unlimited times of invoking CutCut Integration One-time development, applicable to all models Convenient, professional-level benefits Built-in privacy safeguards when processing images image editing app on devices Intelligenct 2018 2019 2018 2019
HUAWEI MOBILE SERVICES HUAWEI Ads: An open, compliant advertising solution for developers, offering Facilitating continual AR developer innovation. precise delivery and unmatched value-for-money. HUAWEI AR Engine provides basic AR capabilities by vertically integrating AR core algorithms and HiSilicon chips, enabling developers to innovate in diverse AR-related fields.
Precise Delivery Supreme Experience Refined management
ROI-oriented: · multiple charging modes More traffic entries to cover Huawei's Fewer installation steps by on-click · AI models such as Re-marketing and high-value users installation for better user experience Lookalike, locking seed users · improving conversion rate by 150% on average
Real-time adjustment of placement Improved user profile tags for more Innovative dynamic native template policies: precise user analysis and more efficient technology keeps advertising consist- real-time adjustment of bids reach to users ency and brings high-quality visual · set budget cap presentation · flexible placement optimization 27 28 Report analysis: Precise data processing capability and · daily placement data big data-based intelligent recommen- Integrated four mainstream ad styles · customized indicator-based reports dation for more potential customers and substantial marketing prowess for clear advertising effect analysis · supporting monitoring by Appflyer, Adjust, and Kochava
Abundant traffic sources to cover massive entries in various scenarios
Partners can enjoy better service Vision + AR XiaoBanLong AR Tools AR Measurement with HUAWEI Ads. Themes and Assistant ·TODAY Push Music Reader Video Wallet Cloud SkyTone Browser Life Service ScreenMagazine Short video shooting Children on a journey Smart AR ruler measurement Otherworldly video effects to a magical world and health check instrument Direct access to 600 million Huawei 20+ Native Apps Partners Device monthly active users
HUAWEI MOBILE SERVICES Convenient and efficient, Quick Apps become a top choice of the 5G era. HUAWEI Ability Gallery distributes innovative applications, enabling software and hardware capabilities broadly accessible.
"No need to install, just click to use", the remarkable benefits of quick apps have attracted numerous users and developers lately. HUAWEI Ability Gallery is an AI-based bridge connecting users and services, capable of accurately distributing services across all There are now more than 1,700 Quick apps available on HUAWEI AppGallery, spanning lifestyle services, everyday tools, shopping, scenarios according to user needs, and pushing services in a timely, appropriate manner. It currently has access to 8000+ boutique education, and many other fields. services, and features a staggering annual growth rate of 150%.
In 2019, 1700+ Quick Apps were released, Quick Apps have covered 350 million Huawei mobile devices globally Service distribution Increasingly popular direct content services Partnered with News UK, providing a 240% year-on-year increase Diversified content Access to 8000+ boutique services up-to-the-minute news
+240% News Video 2.0% Food
24.0% Trip 1.7% 3.3% 29 Shopping 30
Education
8 Children 1 20 95.0% Untility tools 9 74.0% 01 2 Sports
Finance
Life
Social App Ability in 2019 App Ability in 2018
Content Ability in 2019 Content Ability in 2018 Car
2018 2019 Card Ability in 2019 Card Ability in 2018 Home
HUAWEI MOBILE SERVICES HUAWEI AppGallery Connect maximizes development efficiency. HUAWEI DEVELOPERS: One-Point Access, Global Reach.
64 services have been enabled by HUAWEI AppGallery Connect, 45 of which have been opened to overseas developers.
Create Develop Distribute Operate Analyze Four major bases DigiX Labs
Build service Appointment service Commodity management Business analysis Dublin Dusseldorf Mexico City Johannesburg Grow service Open test Content recommendation Activity analysis 8 DigiX Labs Quality control Phased release Activity management Advanced analysis 31 DigiX Innovation Studios Development toolkit Material test Gift management Financial analysis 32
CloudNative Full volume release Comment management Distribution analysis China Russia Germany Singapore Warsaw Moscow Dubai Singapore
DigiX Labs HUAWEI DEVELOPERS Secure and Compliant Multi-lingual Support Nurturing Innovation Technical Support
4 major bases, 15 data centers, full Support in Chinese, English, and Online: One-stop testing platform End-to-end support encompassing compliance with GDPR provisions for Russian (Spanish, German, French, Offline: All-round support for overseas developer registration, authentication, data security Japanese, Korean, and Portuguese operations access, distribution, and monetization mobile phones, tablets, HD devices, watches, vehicle terminals, VR Android, OS, Quick App, Web All scenarios Cross-platform Compliant operations across the board in the near future)
HUAWEI MOBILE SERVICES Comprehensive account & merchant services for developers. Nurturing developer growth and development, via effective promotion and monetization.
HUAWEI DEVELOPERS provides global business settlement service, so that developerscan enjoy free and convenient top-up HUAWEI DEVELOPERS helps global developers promote and monetize their apps through joint operations, HUAWEI Ads, and consumption through a single account, and carry out multi-currency transactions across 220+ countries and regions. pre-installation, and a wide range of other services.
Developer promotion increased by 36.8% Game developer income increased by 42.8% Account Developer monetization increased by 37.6% Theme developer income increased by 77.2% Global Reach Visualization AppGallery support in Customer Top-up & consump- Multi-business 170+ countries and tion visible in real Service Promotion regions time Real-time insufficient +37.6% +42.8% AppGallery & PPS balance reminders free transfers +36.8%
33 34
+77.2%
Covering multi-currency settlement in 220+ countries and regions
RMB settlement Euro settlement
GBP, JPY, and HKD USD settlement (other currencies pending) Developer Promotion Developer Monetization Game Developer Income Theme Developer Income
HUAWEI MOBILE SERVICES Huawei Shining-Star Program provides billions of resources for global developers to Connecting developers across the globe, through bold initiatives and shared capabilities. innovate and build an all-scenario intelligent ecosystem of the future.
The Shining-Star Program is dedicated to working with global developers and partners to provide users with innovative digital content and services that revolutionize daily life: Enhanced support for medium- and long-tailed applications, providing multi-dimensional support for innovative development work, from app integration to release, end-to-end operations across the full lifecycle for local applications. Seamless integration with Huawei's local sales resources, for marketing and promotional support. HUAWEI DEVELOPER CONFERENCE Encouraging developers to think globally, beyond their local market, facilitating the release of innovative apps in new markets.
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Huawei Developer Conference Huawei Developer Day Huawei Student Developers
Huawei Developer Conference is an annual Huawei Developer Day is a series of events Huawei Student Developers is a support conference where the latest open capabilities that showcase the latest HMS open capabili- initiative for global student developers, and technological achievements are showcased. ties and services, innovative technologies, facilitating engagement, and nurturing talent So far, US$300 million of incentives have research achievements, applications, and within a campus context. The Huawei Developer Conference 2019 industry trends. been earmarked to support the work of attracted 6,300+ developer attendees, In 2019, HSD established a presence at 50 top involved 50 technical exchanges, with more In 2019, 45 HDD events were held in 32 universities, and attracted 600+ student 10,000+ global developers and partners. than 1,000 participants at the Codelab countries and regions, attracting tens of members. There are now more than 200,000 development practice. thousands of developers. Huawei student developers.
HUAWEI MOBILE SERVICES Connecting developers across the globe, through bold initiatives and shared capabilities.
Huawei Developer Experts Huawei Developer Experts aims to connect leading voices in the field with HMS open capabilities, to facilitate greater global engagement and innovation within the developer community.
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DIGIX Geek Innovation Contest Platform
Huawei Developer Group In 2019, 5000+ developers participated in competi- tions on the DIGIX Geek Innovation Competition Huawei Developer Group provides a local Platform. community for developers to collaborate and share experiences. These competitions received 1000+ entries, generat- ing 60+ award-winning applications, algorithms and As of 2019, four HDG city stations have works. There were 44 campus innovation teams that been established. worked with Huawei to build an open ecosystem.