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D 2.1 Guide for the Development of Tourism Packages Based On Project acronym: ArtReefs Project title: Innovative, competitive and integrated tools for sustainable coastal tourism and inclusive Blue Growth in the Mediterranean and Black seas D 2.1 Guide for the development of Tourism Packages based on Artificial Reefs Grant Agreement no. EASME/EMFF/2015/1.2.1.7/03/SI2.735917 Due delivery date: M11 Actual delivery date: M14 Organization name of lead participant for this deliverable: National Tourism Cluster “Bulgarian Guide”, Sofia, Bulgaria Dissemination level PU Public X CO Confidential, only for members of consortium 1 Copyright © ArtReefs Consortium Deliverable number: D 2.1 Deliverable National Tourism Cluster “Bulgarian Guide” responsible: Contributors: All partners Work package: 2: Innovative tourism package and branding: sustainable opportunities for the southern basins Author(s) – in alphabetical order Name Organisation E-mail Georgi Jordanov NTC BG Guide [email protected] Desislava Yordanova NTC BG Guide [email protected] Abstract The present document D 2.1 is part of Work Package 2 “Innovative tourism package and branding: sustainable opportunities for the southern basins” It is prepared at Month 14 and intends to provide guidance for regional and local public stakeholders, entrepreneurs, educational and research institutions, businesses and other tourism stakeholders on how to best exploit the potential of artificial reefs for tourism packages. 2 Copyright © ArtReefs Consortium Table of Contents A. Introduction ............................................................................................................................................ 5 B. Why is this guide needed? ...................................................................................................................... 5 C. Who is this guide intended for? .............................................................................................................. 5 I. Economic and social background of the tourism in Mediterranean and Black Sea ............................. 6 1. Sustainability of tourism at European level and tourism trends .......................................................... 6 2. Overview of the Coastal and Maritime Tourism Development in Europe .......................................... 7 2.1. Maritime Tourism in Spain ............................................................................................................... 8 2.1.1. General socio-economic overview ............................................................................................. 8 2.1.2. History and trends ...................................................................................................................... 9 2.1.3. Overview of the Mediterranean coast ...................................................................................... 12 2.2. Maritime Tourism in Italy .............................................................................................................. 17 2.2.1. ABRUZZO Region .................................................................................................................. 17 2.2.2. MARCHE Region .................................................................................................................... 22 2.3. Maritime Tourism in France ........................................................................................................... 27 2.3.1. Provence Alpes Côte d’Azur Region ....................................................................................... 27 2.3.2. Occitanie Region ...................................................................................................................... 29 2.4. Maritime tourism in Bulgaria ......................................................................................................... 31 2.4.1. Economic characteristics of the tourism industry .................................................................... 32 2.4.2. Overview of the Northern and Southern Black Sea Coast ....................................................... 33 2.4.3. Profile of the tourists ................................................................................................................ 35 II. Overview on artificial reefs in Europe ........................................................................................... 36 1. Definition of Artificial Reef .......................................................................................................... 36 2. Purposes of the Artificial Reefs .................................................................................................... 36 3. Artificial reefs deployment in some European countries .......................................................... 37 III. Tourism packages ........................................................................................................................... 38 What is a tourism package? ............................................................................................................ 38 Characteristics of the tourism packages ......................................................................................... 38 Types of tourism packages ............................................................................................................. 39 Advantages and disadvantages of tourism packages ...................................................................... 41 IV. Stages for developing a tourism package ....................................................................................... 42 Analysis .......................................................................................................................................... 43 Outlining the tourism package ....................................................................................................... 45 Design of the tourism package ....................................................................................................... 46 Implementation / Execution ........................................................................................................... 48 Control ............................................................................................................................................ 48 3 Copyright © ArtReefs Consortium V. Potential for development of Аrtificial Reef Tourism Package ..................................................... 49 VI. Development of an artificial reef based tourism package .............................................................. 52 Tourism package based on recreational underwater sports (Scuba diving & Snorkelling) ........... 53 1.1. General overview on the underwater tourism ......................................................................... 53 1.2. Artificial reef based tour package for divers ........................................................................... 54 Tourism package based on yachting .............................................................................................. 55 2.1. General overview on the yachting tourism ................................................................................. 55 2.2. Artificial reef based tour package with focus on yachting .......................................................... 56 Tourism package based on fishing ................................................................................................. 57 4.1. General overview on the recreational fishing ......................................................................... 57 4.2. Artificial reef based tour package with focus on recreational fishing .................................... 57 VII. Final remarks .................................................................................................................................. 57 VIII. References ...................................................................................................................................... 59 4 Copyright © ArtReefs Consortium A. Introduction The ArtReefs project, based on a consortium of public and private actors from the Mediterranean and Black Sea Basins, promotes the use of novel artificial reefs for sustainable maritime tourism, environmental restoration and coastal planning. An overview of the legislative and policy frameworks is included in D1.1 Joint Vision. An overview of challenges and opportunities as expressed by stakeholders and a regional SWOT analysis are included in D1.2 Action Plan. Analysis on how to design, deploy and maintain artificial reef infrastructures for tourism and inclusive Blue Growth is presented in D.1.3 Artificial Reefs for Blue Growth Guidelines. For more information, and to access these and other public deliverables, please visit: www.artreefs.eu. B. Why is this guide needed? The growth of the international tourism, especially in 2017, is a prerequisite for a further rapid development of the sector. According to the European Travel Commission, crucial for the future of the sector in Europe remains the tourism demand from intra-regional markets1. Remaining on a positive path, the development for this year is marked by an increase in international tourist arrivals. The growth in the region mirrors also the efforts of destinations to reduce seasonality. One of the efforts is directed to the deployment of artificial reefs. Over the past 40 years artificial reefs in Europe have been developed with different aims: conservation and restoration of nature, fish stock enhancement, fishery management and improvement, aquaculture,
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