1 PT Electronic City Indonesia Tbk - 2017 Annual Report DAFTAR ISI

Profil Dewan Komisaris IKHTISAR KINERJA 2017 Board of Commissioners Profile 34 2017 PERFORMANCE HIGHLIGHTS Profil Direksi Ikhtisar Keuangan Board of Directors Profile 36 Financial Highlights 04 Profil Anggota Komite Audit Ikhtisar Saham Profile of the Audit Committe Member 38 Stock Highlights 06 Profil Audit Internal Informasi Pemegang Saham Perseroan Audit Internal Profile 38 Information on The Company’s Shareholders 07 Pejabat Executive Executive Officers 39 LAPORAN MANAJEMEN MANAGEMENT REPORT Profil Komite Nominasi dan Remunerasi Nomination and Remuneration Laporan Dewan Komisaris Commmittees Profile 39 Board of Commissioners Report 10 Sumber Daya Manusia Laporan Direksi Human Resource 40 Board of Directors Report 14 Komposisi Pemegang Saham Per 31 Desember 2017 PROFIL PERUSAHAAN 23 Shareholder Composition COMPANY PROFILE As Of 31 December 2017 44

Informasi Perusahaan Tabel Kepemilikan Saham Corporate Information 20 Dewan Komisaris dan Direksi Per 31 Desember 2017 Visi dan Misi Table Of Share Ownership Vision and Mission 21 By The Board Of Commissioners And Directors As Of 31 December 2017 45 Riwayat Singkat Perseroan Brief History of the Company 22 Penghargaan 2017 2017 Awards 46 Kegiatan Usaha Business Activity 24 Lembaga dan Profesi Penunjang Pasar Modal Struktur Organisasi Perseroan Capital Market Supporting Organization Structure of the Company 32 Institutions and Professions 47

2 PT Electronic City Indonesia Tbk - 2017 Annual Report TABLE OF CONTENT

ANALISIS DAN PEMBAHASAN MANAJEMEN Manajemen Risiko MANAGEMENT DISCUSSION & ANALYSIS Risk Management 75

Tinjauan Operasional 50 Kode Etik Perusahaan Operational Review Company Code of Conduct 75

Tinjauan Kinerja Keuangan Pelaksanaan Penerapan Aspek dan Prinsip Financial Performance Review 51 Tata Kelola Implementation of the Aspects and Principles of Corporate Governance 78 TATA KELOLA PERUSAHAAN GOOD CORPORATE GOVERNANCE

Rapat Umum Pemegang Saham TANGGUNG JAWAB SOSIAL PERUSAHAAN General Meeting of Shareholders 60 CORPORATE SOCIAL RESPONSIBILITY 84

Dewan Komisaris The Board of Commissioners 62 SURAT PERNYATAAN ANGGOTA DEWAN KOMISARIS DAN DIREKSI Direksi STATEMENT LETTER OF BOARD OF The Board of Directors 63 COMMISSIONERS AND DIRECTORS 87

Komite Audit Audit Committee 65 LAPORAN KEUANGAN KONSOLIDASIAN CONSOLIDATED FINANCIAL STATEMENTS 89 Komite Nominasi dan Remunerasi Nomination and Remuneration Committee 66

Sekretaris Perusahaan Corporate Secretary 68

Unit Audit Internal Internal Audit Unit 69

Sistem Pengendalian Internal Internal Control System 71

Risiko Usaha Business Risk 72

3 PT Electronic City Indonesia Tbk - 2017 Annual Report IKHTISAR KINERJA 2017 2017 HIGHLIGHTS PERFORMANCE

IKHTISAR KEUANGAN FINANCIAL HIGHLIGHTS

Laporan Posisi Keuangan Konsolidasian (dalam Rupiah) Consolidated Statements of Financial Position (in Rupiah) 2017 2016 2015 Aktiva Assets Aktiva lancar 1.302.968.100.469 1.250.758.278.498 1.316.699.908.626 Current Assets Aktiva Tidak Lancar 596.962.531.723 630.887.654.568 581.718.964.807 Noncurrent Assets Jumlah Aktiva 1.899.930.632.192 1.881.645.933.066 1.898.418.873.433 Total Assets

Kewajiban dan Ekuitas Liabilities and Equity Kewajiban Lancar 141.923.244.622 121.582.650.739 93.848.579.757 Current Liabilities Kewajiban Tidak Lancar 42.742.828.186 32.301.698.153 47.094.810.927 Noncurrent Liabilities Jumlah Kewajiban 184.666.072.808 153.884.348.892 140.943.390.684 Total Liabilities Modal Saham 133.433.300.000 133.433.300.000 133.433.300.000 Capital Stock Tambahan Modal Disetor 1.223.693.710.389 1.223.693.710.389 1.219.361.729.183 Additional Paid-in Capital Saldo Laba 407.624.730.953 420.119.274.515 448.204.300.952 Retained Earnings Saham Treasuri (49.820.857.316) (49.820.857.316) (43.760.893.092) Treasury Shares Kepentingan Non-pengendali 333.675.358 336.156.586 237.045.706 Non-controlling Interests Jumlah Ekuitas 1.715.264.559.384 1.727.761.584.174 1.757.475.482.749 Total Equity Jumlah Kewajiban dan Ekuitas 1.899.930.632.192 1.881.645.933.066 1.898.418.873.433 Total Liabilities and Equity

Laporan Laba (Rugi) Komprehensif Consolidated Statements of Konsolidasian (dalam Rupiah) Comprehensive Income

Pendapatan 1.818.471.209.910 1.659.849.583.812 1.780.602.295.137 Revenues Beban Pokok Penjualan 1.548.966.747.362 1.410.865.130.396 1.447.729.582.671 Cost of Sales Laba (Rugi) Kotor 269.504.462.548 248.984.453.416 332.872.712.466 Gross (Loss) Profit Beban Usaha (312.972.840.108) (314.945.243.334) (337.659.690.254) Operating Expenses Penghasilan (Beban) Lain-lain 31.661.935.180 32.219.453.687 44.818.685.828 Other Income (Expenses) Laba Sebelum Pajak (11.806.442.290) (33.741.336.231) 40.031.708.040 Income Before Tax Beban Pajak 2.004.494.500 1.471.136.500 (6.990.724.431) Tax Expense Laba dari Operasi yang Dilanjutkan (9.801.947.790) (32.270.199.731) 33.040.983.609 Income from Continuing Operations Operasi yang Dihentikan - - - Discontinued Operations Laba Bersih (9.801.947.790) (32.270.199.731) 33.040.983.609 Net Income Pendapatan Komprehensif Lain (2.695.077.000) 11.549.232.000 3.789.912.000 Other Comprehensive Income Laba Komprehensif (12.497.024.790) (20.720.967.731) 36.830.895.609 Comprehensive Income

Laba Bersih dan Komprehensif Net Income and Comprehensive yang Diatribusikan kepada Pemilik Income Attributable to Perusahaan: Owners of the Company: pemilik perusahaan (12.494.543.562) (20.718.847.317) 36.838.447.002 Owners of the Company Kepentingan non pengendali (2.481.228) (2.120.414) (7.551.393) Non-controling Interest (12.497.024.790) (20.720.967.731) 36.830.895.609

Laba Bersih Per Saham -8 -25 25 Earnings Per Share

Rasio-Rasio Ratios Rasio Laba Terhadap Aset - 0,66% - 1.10% 1.94% Return on Assets Rasio Laba Terhadap Ekuitas - 0,73% - 1.20% 2.10% Return on Equity Rasio Laba Terhadap Pendapatan - 0,69% - 1.25% 2.07% Net Margin Rasio Lancar 918,08% 1028.72% 1403.01% Current Ratio Rasio Kewajiban Terhadap Ekuitas 10,77% 8.91% 8.02% Debt to Equity Ratio Rasio Kewajiban Terhadap Aset 9,72% 8.18% 7.42% Debt to Assets

4 PT Electronic City Indonesia Tbk - 2017 Annual Report Pendapatan Laba Sebelum Pajak Revenues Income Before Tax (dalam jutaan Rp/in million Rp) (dalam jutaan Rp/in million Rp)

1,818,471 1,780,602 1,659,850

40,032

2017 2016

2017 2016 2015 -11,806 2015 - 33,741

Beban Pojok Penjualan Laba Bersih Cost of Sales Net Income (dalam jutaan Rp/in million Rp) (dalam jutaan Rp/in million Rp)

1,548,966 1.447.730 36.830 1,410,865

2017 2016 2017 2016 2015 2015 - 12,497 - 20,721

Laba Kotor Gross Profit EBITDA EBITDA (dalam jutaan Rp/in million Rp) (dalam jutaan Rp/in million Rp)

332.872 269,504 248,948 55,489

4,422 3,636

2017 2016 2015 2017 2016 2015

5 PT Electronic City Indonesia Tbk - 2017 Annual Report IKHTISAR SAHAM STOCK HIGHLIGHTS

Pergerakan Harga Saham dan Volume Transaksi 2017 2017 Share Price Movement and Transaction Volume

Kinerja Saham Bulanan/Monthly Share Performance

Tertinggi Terendah Penutupan Volume Transaksi 2017 Highest Lowest Closing Transaction Volume Januari January 700 590 690 1.005.100 Februari February 700 545 700 1.855.800 Maret March 750 675 750 284.000 April April 900 570 900 783.800 Mei May 1.000 760 1.000 622.500 Juni June 950 760 900 127.000 Juli July 950 895 925 57.400 Agustus August 950 700 940 675.000 September September 940 625 840 605.700 Oktober October 855 725 840 579.500 November November 850 525 660 2.220.400 Desember December 850 488 605 1.787.600

Kinerja Saham Triwulan/Quarterly Share Performance 2017 Q1 Q2 Q3 Q4 Tertinggi Highest 750 1.000 950 855 Terendah Lowest 545 570 625 488 Penutupan Closing 750 900 840 605 Volume Transaksi Transaction Volume 3.144.900 1.533.300 1.338.100 4.587.500 Total Saham Total Shares 1.334.333.000 1.334.333.000 1.334.333.000 1.334.333.000

6 PT Electronic City Indonesia Tbk - 2017 Annual Report INFORMASI PEMEGANG SAHAM PERSEROAN INFORMATION ON THE COMPANY’S SHAREHOLDERS

Diagram Kepemilikan Saham 2017 Diagram of Shareholders 2017 87,03% 12,97%

Domestik Asing Domestic Foreign

Kepemilikan Saham Domestik dan Internasional Domestic and Foreign Shareholders

Saham Domestik Dometic Shareholders Jumlah Saham Total Shares %

Perorangan Individuals 217.463.745 16,30 %

Perseroan Terbatas Limited Liability Companies 943.721.360 70,73 %

Dana Pensiun Pension Funds 0 0 %

Jumlah Saham Domestik/Total of Domestic Sahreholders 1.161.184.945 87,03 %

Saham Internasional Foreign Shareholders Jumlah Saham Total Shares %

Perorangan Individuals 12.450.495 0,93 %

Perseroan Terbatas Limited Liability Companies 160.697.400 12,04 %

Jumlah Saham Pemodal Asing/Total of Foreign Shareholders 173.147.895 12,97 %

Jumlah Kepemilikan Saham/ Total of Shareholders 1.334.333.000 100 %

7 PT Electronic City Indonesia Tbk - 2017 Annual Report 8 PT Electronic City Indonesia Tbk - 2017 Annual Report 9 PT Electronic City Indonesia Tbk - 2017 Annual Report LAPORAN DEWAN KOMISARIS BOARD OF COMMISSIONER’S REPORT

Pemegang saham yang terhormat, Dear distinguished Shareholders,

Dengan mengucapkan syukur kepada Tuhan yang Maha By giving thanks to Almighty God, we report that Esa, kami melaporkan bahwa meskipun menghadapi despite the challenges on the operational side and the berbagai tantangan di sisi operasional dan menurunnya decreasing of customers’ purchasing interest in the retail minat beli dari pelanggan di industri retail. Perseroan industry, the Company has managed to record positive berhasil mencatatkan pertumbuhan penjualan yang sales growth and made a proud progress. positif dan membuat kemajuan yang membanggakan.

Dewan Komisaris menyampaikan apresiasi atas kerja The Board of Commissioners expresses our appreciation keras Direksi dan seluruh manajemen, sehingga dapat for the hard work of the Board of Directors and the entire mencapai pertumbuhan dalam pendapatan Perseroan management, so as to achieve growth in the Company’s sebesar 9,6 % (sembilan koma enam persen) dari Rp revenue by 9.6% (nine point six percent) from Rp 1,659.8 1.659,8 miliar pada tahun 2016 menjadi Rp 1.818,5 miliar billion in 2016 to Rp 1,818.5 billion in 2017. pada tahun 2017.

Dewan Komisaris juga memberikan apresiasi atas The Board of Commissioners also appreciates the keberhasilan manajemen dalam program efisiensi biaya Management’s success in carrying out sustainable yang berkelanjutan dengan menciptakan terobosan- cost efficiency program by creating breakthroughs to terobosan guna meningkatkan kinerja usaha Perseroan. improve the Company’s business performance. With this Dengan pencapaian kinerja yang baik di tahun 2017, 2017 good performance, the Company also has a good Perseroan memiliki prospek yang baik juga untuk terus prospect to continue its expansion plan in an effort to melanjutkan rencana ekspansi dalam upaya memperluas expand its network and market share in Indonesia. jaringan dan pangsa pasarnya di Indonesia.

10 PT Electronic City Indonesia Tbk - 2017 Annual Report Hartono Tjahjadi Adiwana Komisaris Utama President Commissioner

11 PT Electronic City Indonesia Tbk - 2017 Annual Report Leemarvin Lieano Yuli Soedargo Hartono Tjahjadi Adiwana Josephine Sukamdewi K. Fery Wiraatmadja Stephen Pribadi Komisaris Komisaris Independen Komisaris Utama Komisaris Komisaris Independen Komisaris Commissioner Independent Commissioner President Commissioner Commissioner Independent Commissioner Commissioner

12 PT Electronic City Indonesia Tbk - 2017 Annual Report Dewan Komisaris dalam kesempatan ini ingin The Board of Commissioners on this occasion wishes menyampaikan terima kasih dan penghargaan kepada to express our gratitude and appreciation to the auditor independen yaitu, Kantor Akuntan Publik independent auditor, namely Public Accountant Firm Mirawati Sensi & Idris, yang telah melakukan audit Mirawati Sensi & Idris, which has audited the Company terhadap laporan keuangan konsolidasi Perusahaan and Subsidiaries’ consolidated financial statements dan Anak Perusahaan yang berakhir pada tanggal 31 ending December 31, 2017. The Board of Commissioners Desember 2017. Dewan Komisaris juga menyampaikan also express appreciation to shareholders for the trust penghargaan kepada para pemegang saham atas and support provided to the Board of Commissioners kepercayaan dan segala dukungan yang telah diberikan and the Board of Directors of the Company in conducting kepada Dewan Komisaris serta Direksi Perseroan dalam business activities. The Board of Commissioners expects menjalankan kegiatan usaha. Dewan Komisaris berharap the Company to achieve better growth and success in Perseroan dapat meraih pertumbuhan yang lebih baik the coming years. dan sukses di tahun-tahun mendatang.

Hartono Tjahjadi Adiwana

Komisaris Utama President Commissioners

13 PT Electronic City Indonesia Tbk - 2017 Annual Report LAPORAN DIREKSI DIRECTORS’ REPORT

Pemegang saham yang terhormat, Dear distinguished Shareholders,

Dengan mengucapkan syukur kepada Tuhan yang By expressing gratitude to God Almighty, and filled Maha Esa dan penuh dengan rasa syukur, kami dapat with thankfulness, we can convey that the Company meyampaikan bahwa Perseroan berhasil mencapai succeeded to make a good performance in 2017 kinerja yang baik di tahun 2017 dengan pertumbuhan by recording a revenue growth and well-controlled dalam pendapatan maupun pengendalian dalam biaya operating expenses resulting in improved performance operasi sehingga menghasilkan perbaikan kinerja compared to the results in 2016. dibandingkan dengan hasil di tahun 2016.

Perseroan berhasil mencatatkan pertumbuhan The Company managed to record revenue growth of 9.6% pendapatan Perseroan sebesar 9,6% (sembilan koma (nine point six percent) from Rp 1,659.8 billion in 2016 to enam persen) dari Rp 1.659,8 miliar pada tahun 2016 Rp 1,818.5 billion in 2017. The Company also managed menjadi Rp 1.818,5 miliar pada tahun 2017. Perseroan to tighten its operational costs in order to improve juga berhasil melakukan pengetatan terhadap biaya business performance, by making breakthroughs to operasional guna meningkatkan kinerja usaha, dengan enhance the Company’s efficiency. These efforts have menciptakan terobosan-terobosan dalam peningkatan resulted in reduced operating expenses compared to efisiensi Perseroan. Upaya tersebut telah menghasilkan the previous year from Rp 314.9 billion in 2016 to Rp beban usaha yang menurun dibandingkan dengan 312.9 billion in 2017. This was supported by investments tahun sebelumnya dari Rp 314,9 miliar di 2016 menjadi in technological modernization and work facilities, Rp 312,9 miliar di tahun 2017. Hal ini didukung oleh as the Company’s commitment to its performance investasi untuk modernisasi teknologi dan fasilitas kerja, improvement. yang mana merupakan komitmen Perseroan untuk peningkatan kinerja Perseroan.

Program investasi di berbagai bidang telah memperkuat Investment programs in various fields have strengthened landasan Perseroan untuk pertumbuhan jangka the Company’s foundation for long-term growth. By panjang. Dengan menggunakan bantuan teknologi making use of the information technology, the Company informasi, Perseroan dapat menekan level inventori can tap the inventory level to the most efficient level in ke tingkat yang paling efisien di setiap cabang toko each store of the Company. From the operational side, Perseroan. Dari sisi operasional, Perseroan memutuskan the Company decided to close some stores that did not menutup beberapa toko yang tidak berhasil mencapai succeed in achieving business targets. target usaha.

Keberhasilan Perseroan dalam meningkatkan Brand The Company’s success in enhancing Brand Value and Value dan Brand Image Electronic City telah mendapatkan Brand Image of Electronic City has earned recognition pengakuan dengan berhasilnya Perseroan meraih with its success in obtaining many prestigious awards in banyak penghargaan bergengsi di bisnis ritel elektronik electronic retail business in 2017, including: WOW Brand pada tahun 2017, di antaranya: WOW Brand Indonesia, Indonesia, Corporate Image Award, Indonesia Original Corporate Image Award, Indonesia Original Brand, Digital Brand, Digital Marketing Award and Social Media Award. Marketing Award, dan Social Media Award.

14 PT Electronic City Indonesia Tbk - 2017 Annual Report Ingrid Pribadi Direktur Utama President Director

15 PT Electronic City Indonesia Tbk - 2017 Annual Report Roland Hutapea Wiradi Ingrid Pribadi Anita Angeliana Steven Anggoman Direktur Direktur Direktur Utama Direktur Independen Direktur Director Director President Director Independent Director Director

16 PT Electronic City Indonesia Tbk - 2017 Annual Report Di pasar modern retail elektronik Indonesia, Perseroaan In the modern electronic retail market in Indonesia, yakin bahwa peluang untuk pengembangan usaha the Company believes that business development masih sangat besar, oleh sebab itu Perseroan terus opportunity is still ample; therefore, the Company berusaha meningkatkan kinerja perusahaan dengan continues to improve its performance by undertaking menerapkan strategi di antaranya: strategies including:

1. Perbaikan serta peningkatan kinerja di cabang- 1. Improvements and performance enhancement cabang khususnya dalam hal pencapaian target in branches, especially in terms of sales target penjualan di toko-toko serta pengaturan inventori achievement in stores and inventory arrangements yang tepat jenis, tepat jumlah dan tepat waktu; with appropriate type, quantity, and time. 2. Perseroan juga fokus pada peningkatan kinerja 2. The Company also focuses on improving logistics and logistik dan distribusi, dengan segera beroperasinya distribution performance. With immediate operation Distribution Center, ketersedian stok di toko-toko luar of the Distribution Center, the availability of stocks in kota akan lebih cepat terpenuhi; out-of-town stores will be fulfilled faster. 3. Pengembangan dan pemanfaatan teknologi 3. Development and utilization of information informasi, serta perbaikan bisnis proses akan menjadi technology, as well as business process improvement salah satu langkah strategis perusahaan dalam will be one of the Company’s strategic measures in persiapan menghadapi persaingan usaha; facing business competition; 4. Penguatan Electronic City sebagai sebuah merek 4. The strengthening of Electronic City as a trademark dagang sehingga dapat menjadi “Top of Mind” di to become the “Top of Mind” in Indonesia in modern Indonesia dalam penjualan retail elektonik modern, electronic retail sales is also a decisive point for the juga merupakan suatu hal yang menentukan bagi management; manajemen; 5. Melakukan investasi sumber daya manusia yang di 5. • Investing in human resources that are kembangkan dengan terus menerapkan program developed by continuing to implement a good, penilaian, evaluasi, pelatihan, serta program performance-based assessment, evaluation, training kaderisasi yang baik dan berdasarkan pada performa, and cadre program, so that human resources can sehingga di dapat sumber daya manusia yang dapat deliver good performance in the Company; and memberikan kinerja yang baik di perusahaan; dan 6. Pembukaan toko-toko baru yang terus di jajaki 6. New store opening that is continuously explored oleh perusahaan sebagai langkah untuk semakin by the Company as a step to further expand market memperluas pangsa pasar dan lebih mendekatkan share and to get closer to customers. diri kepada pelanggan.

Akhir kata, Direksi serta jajaran Pengurus PT Electronic Finally, the Board of Directors and the Management City Indonesia, Tbk. dengan ini menyampaikan terima of PT Electronic City Indonesia Tbk. hereby express kasih dan penghargaan kepada seluruh karyawan atas our thanks and appreciation to all employees for their kinerja dan kontribusi yang terbaik bagi perusahaan. best performance and contribution to the Company. Manajemen juga menyampaikan penghargaan kepada Management also gives appreciation to the Shareholders para Pemegang Saham atas kepercayaan dan dukungan for their trust and support, so that the Company can yang diberikan, sehingga Perseroan dapat terus continue its activities in 2017. We also send out our melakukan kegiatan di tahun 2017. Penghargaan dan appreciation and gratitude to our customers and terima kasih juga kami sampaikan untuk para pelanggan, business partners for their support and cooperation in mitra usaha atas dukungan dan kerja sama yang telah running our business activities. diberikan dalam menjalankan kegiatan usaha.

Ingrid Pribadi

Direktur Utama President Director

17 PT Electronic City Indonesia Tbk - 2017 Annual Report 18 PT Electronic City Indonesia Tbk - 2017 Annual Report 19 PT Electronic City Indonesia Tbk - 2017 Annual Report INFORMASI PERUSAHAAN CORPORATE INFORMATION

Nama Perusahaan : PT Electronic City Indonesia, Tbk. Company Name

Bidang Usaha : Perdagangan Ritel Produk Elektronik Business Retail electronic products business

Pendirian Perusahaan : 11 November 2001 Date of incorporation 11 November 2001

Modal Dasar : Rp. 400.000.000.000 terdiri dari 4.000.000.000 lembar Authorized capital saham dengan nominal Rp 100 per saham Rp. 400.000.000.000 consist of 4.000.000.000 shares with nominal value of Rp 100 per share

Modal Ditempatkan dan Disetor Penuh : Rp. 133.433.300.000 Issued and Fully-Paid Capital

Pencatatan di Bursa : Saham Electronic City telah dicatatkan di Bursa Efek Share Listing Indonesia pada tanggal 03 Juli 2013 dengan kode Perdagangan ECII Electronic City’s shares were listed on the Indonesia Stock Exchange on July 03 2013 with the trading code ECII

Kantor Pusat : Sudirman Central Business District (SCBD), Head Office Jl Jend Sudirman Head Office Kav 52-53 Lot 22, Jakarta Selatan 12190, Indonesia

Alamat Kontak : Corporate Secretary Contact Address Sudirman Central Business District (SCBD), Jl Jend Sudirman Kav 52-53 Lot 22, Jakarta Selatan 12190, Indonesia Telpon : (62-21) 515 1177 Faksimili : (62-21) 515 5919/20 Website : www.electronic-city.com

20 PT Electronic City Indonesia Tbk - 2017 Annual Report VISI DAN MISI VISION AND MISSION

Visi Vision

Mengembangkan toko ritel elektronik modern dengan konsep pameran untuk memberikan pelayanan yang terbaik, didukung oleh sumber daya manusia yang kompeten dan mitra bisnis profesional untuk menambah kepuasan konsumen.

Develop modern electronic retail store with exhibition concept to provide the best service, endorsed by competent human resources and professional business partners to extend consumer satisfaction.

Misi Mission

Untuk menjadi perusahaan terkemuka di Indonesia dalam bisnis ritel elektronik dengan jaringan toko modern berskala luas dan didukung oleh layanan terbaik dan fasilitas lengkap.

To be the Indonesia’s leading company in the electronic retail business with wide scale modern store network and supported by excellent services and full range facilities.

21 PT Electronic City Indonesia Tbk - 2017 Annual Report RIWAYAT SINGKAT PERSEROAN CORPORATE INFORMATION

2001 2002 2004 Membuka toko standalone Berdirinya PT Electronic City Memperluas jaringan toko di luar sekaligus toko pertama (flagship Indonesia. Jabodetabek dengan membuka store) di Sudirman Central toko pertama di Denpasar melalui Business District (SCBD) melalui PT PT Electronic City Indonesia was PT Graha Bali Center. Graha Sudirman Center. established. Expanded its store network Opened a standalone store, outside the Greater Jakarta which was also the Company’s Metropolitan area by opening its flagship store, in Sudirman Central first store in Denpasar under PT Business District (SCBD) under PT Graha Bali Center. Graha Sudirman Center.

2007 2008 2009 Membuka toko pertama di PT Electronic City Indonesia Melakukan penggabungan Sumatera yang berlokasi di melakukan penggabungan dengan PT Graha Bandung Medan, Sumatera Utara. dengan PT Graha Sudirman Center dan PT Graha Karawaci Center, PT Graha Artha Sentosa Center, dimana PT Electronic City Opened its first store in Sumatera Sejati, PT Graha Bali Center dan Indonesia sebagai perusahaan located in Medan, North Sumatera. PT Graha Puri Center dimana yang menerima penggabungan PT Electronic City Indonesia (surviving company). merupakan perusahaan yang menerima penggabungan Participated in a merger with PT (surviving company). Graha Bandung Center and PT Graha Karawaci Center, in which PT Electronic City Indonesia PT Electronic City Indonesia participated in a merger with PT became the surviving company. Graha Sudirman Center, PT Graha Artha Sentosa Sejati, PT Graha Bali Center and PT Graha Puri Center, in which PT Electronic City Indonesia became the surviving company.

22 PT Electronic City Indonesia Tbk - 2017 Annual Report 2012 2015

PT Electronic City Indonesia meluncurkan platform Dalam situasi perekonomian global yang sulit PT e-commerce melalui situs resmi Perseroan dalam upaya Electronic City Indonesia Tbk tetap melakukan ekspansi untuk memperkuat citra Perseroan dan menjaring dengan pembukaan 4 toko baru dan 7 renovasi konsumen yang lebih memilih untuk membeli produk toko yang ditujukan untuk kenyamanan, kepuasan secara online. pelanggan dan pertumbuhan persroan. Selama tahun 2015, PT Electronic City Indonesia Tbk telah membuka 4 Memperluas branding strategy dengan membuka toko baru dan 2 toko yang tutup. Sehingga total jumlah toko “Electronic City Outlet” pertama sebagai metode toko yang yang dimiliki Electronic City tahun 2015 pemasaran untuk target konsumen tingkat pemula dan sebanyak 69 toko. menengah dengan menyajikan produk-produk yang lebih terjangkau. Despite the difificult global situation, PT Electronic City Indonesia Tbk continued to expand by opening four PT Electronic City Indonesia launched e-commerce new store and refurbish 7 stores aimed ate creating platform through the Company’s official website in the convenien ce, cutomer satisfaction and the Company’s effort to strengthen its corporate image and capture growth. Throughout 2015, PT Electronic City Indonesia consumers who prefer online shopping. Tbk opend 4 new stores while two stores were closed, making the total number of Electronic City stores in Extended its branding strategy by opening the first 2015 was 69 stores. Electronic City Outlet as a marketing method targeted for entry level and middle market consumers by providing products at more affordable prices.

2013 2016 Pada tanggal 3 Juli 2013, PT Electronic City Indonesia Tbk Peluncuran Toko Keliling pada tanggal 2 Juni 2016 resmi menjadi perusahaan publik dengan mencatatkan yang merupakan toko electronic berjalan yang 1.334.333.000 sahamnya di Bursa Efek Indonesia (BEI) bertujuan mendekatkan diri dengan customer, dimana dengan kode saham ECII. Saham yang dicatatkan Toko keliling ini mempunyai motto semakin dekat terdiri dari 1.000.000.000 saham pendiri, 333.333.000 dengan anda. saham publik dan 1.000.000 saham baru di luar saham Penawaran Umum Perdana yang dialokasikan kepada aktivitas yang tawarkan meliputi permainan, Manajemen sebagai saham bonus. lomba karaoke, lelang product elektronik dan juga memperkenalkan barang barang yang dijual di dalam On July 3, 2013 PT Electronic City Indonesia Tbk officially toko. became a public listed company by the listing of its 1,334,333,000 shares on the Indonesia Stock Exchange Launch Toko Keliling on June 2, 2016 which is a running with ticker code ECII. The listed shares consisted of electronics store that aims to get closer to the customer, the 1,000,000,000 founders’ shares, 333,333,000 public where this shop has a motto closer to you shares and 1,000,000 new shares in addition to the shares from the Company’s Initial Public Offering The activities offered include games, karaoke contests, allocated for management as bonus shares. electronic product auctions and also introduces goods sold inside the store

2014 2017

Selama tahun 2014, PT Electronic City Indonesia Tbk Dengan tujuan memudahkan jangkauan distribusi telah membuka 11 toko baru, di antaranya yang terbaru elektronik, PT Electronic City Indonesia, Tbk. adalah satu toko standalone/dimiliki sendiri yang membangun gudang distribusi yang berlokasi di berlokasi di Ujung Menteng, Jakarta Timur sehingga Citeureup, Kabupaten Bogor dimana pada tanggal 27 total jumlah toko yang dimiliki Electronic City tahun April 2017 telah dilakukan proses ground breaking. 2014 sebanyak 67 toko. With the aim of facilitating the reach of electronic Throughout the year of 2014 PT Electronic City distribution, PT Electronic City Indonesia, Tbk. build Indonesia Tbk opened 11 new stores, including the distribution warehouse located in Citeureup, Bogor latest standalone store in Ujung Menteng, East Jakarta. Regency where on 27 April 2017 has been done By the end of that year, we operated 67 stores in total. ground breaking process.

Pada tanggal 28 April 2017, Electronic City membuka 1 (satu) gerai yang berlokasi di Metropolitan Mall Cileungsi lantai 1, Cileungsi Jawa Barat luas ruangan toko sebesar 904 m2, sehingga sampai dengan Desember 2017 Electronic City telah memiliki 55 toko yang tersebar di seluruh Indonesia.

On April 28, 2017, Electronic City opened 1 store located at Metropolitan Mall Cileungsi 1st floor, Cileungsi - West Java wide store room of 904 m2, so up to December 2017 Electronic City already has 55 stores spread across throughout Indonesia

23 PT Electronic City Indonesia Tbk - 2017 Annual Report KEGIATAN USAHA BUSINESS ACTIVITY

Sesuai dengan Pasal 3 Anggaran Dasar Perusahaan, In accordance with Article 3 of the Company’s Articles ruang lingkup kegiatan Perseroan meliputi usaha of Association, the scope of the Company’s activities perdagangan, industri, dan jasa. Saat ini, kegiatan usaha includes trade, industry and services. Currently, the main utama yang dijalankan Perseroan adalah perdagangan business activity of the Company is electronic retail ritel elektronik. trade.

Dalam menjalankan kegiatan komersilnya, Perseroan In conducting its commercial activities, the Company menawarkan jangkauan produk-produk elektronik yang offers the most comprehensive range of electronic paling lengkap dengan model terbaru dan mutakhir. products with the latest models. The products offered by Produk-produk yang ditawarkan Perseroan terbagi the Company are divided into 4 (four) main categories: dalam 4 (empat) kategori utama yaitu:

1. Audio-Video; termasuk televisi, camcorders, Blu-ray 1. Audio-Video; including televisions, camcorders, Blu-ray dan DVD player, portable audio equipment, speakers, and DVD players, portable audio equipment, speakers, amplifiers, MP3 players, dan home theatre system; amplifiers, MP3 players, and home theater systems;

2. Peralatan Rumah Tangga; termasuk lemari pendingin, 2. Home Appliances; including refrigerators, freezers, freezer, mesin cuci, mesin pengering, mesin pencuci piring, washing machines, dryers, dishwashers, air pendingin ruangan, penghisap debu, pemanggang roti conditioners, vacuum cleaners, toasters and blenders, dan blender, kipas angin, dan setrika elektrik; fans, and electric irons;

3. IT dan Telepon Selular; termasuk telepon selular, 3. IT and Mobile Phones; including mobile phones, , aksesoris telepon selular, kamera digital, , mobile phone accessories, digital cameras, kamera video, dan aksesoris fotografi; dan video cameras, and photography accessories; and

4. Kamera dan Peralatan Kantor; termasuk desktop, 4. Camera and Office Equipment; including desktops, notebook, netbook dan komputer tablet, printer, mesin notebooks, netbooks and tablet computers, printers, faksimili, proyektor, dan aksesoris komputer. facsimile machines, projectors, and computer accessories.

Perseroan menyadari untuk meningkatkan loyalitas The Company realized to increase customer loyalty pelanggan dan menarik pelanggan baru. Perseroan and attract new customers. The Company has 3 (three) memiliki 3 (tiga) value added yang dapat menambahkan added values that can add customer satisfaction, kepuasan pelanggan, yaitu: namely:

1. EC EXPRESS 1. EC EXPRESS Memenuhi kebutuhan khusus untuk kepastian Fulfill the special requirement on certainty of faster pengiriman lebih cepat, dalam waktu maksimal 6 delivery, within a maximum of 6 (six) hours since the (enam) jam sejak transaksi pembayaran dilakukan. payment transaction is made.

2. EC SERVICE CONTRACT 2. EC SERVICE CONTRACT Menjamin perawatan Air Conditioner pelanggan Guarantee a regular maintenance on the customer’s secara berkala dengan diskon khusus. Air Conditioner with a special discount.

3. EC 24-HOURS REPAIR 3. EC 24-HOURS REPAIR Kepastian kunjungan teknisi dalam waktu maksimal Certainty of technician visit within 6 (six) hours of the 6 (enam) jam dari permintaan dan opsi peminjaman request and replacement unit loan options during unit penggantian selama perbaikan, maka Perseroan the repair, then the Company must be able to provide harus mampu memberikan layanan yang memiliki value-added services in order to create customer nilai tambah demi terciptanya kepuasan pelanggan. satisfaction.

24 PT Electronic City Indonesia Tbk - 2017 Annual Report Untuk itu, Perseroan memberikan pelayanan terbaik Therefore, the Company provides the best services for bagi pelanggan yang sudah ada sebelumnya seperti: customers, such as:

1. Pelayanan pengiriman sampai ke rumah pelanggan 1. Delivery service to customer address Untuk memberikan kemudahan bagi para pelanggannya, To provide convenience for its customers, the Company Perseroan menyediakan home delivery service yang akan provides home delivery service that will deliver mengantarkan produk-produk elektronik yang telah electronic products that have been purchased by the dibeli pelanggan langsung ke tempat yang ditunjuk customers directly to the customer’s designated place. oleh pelanggan.

2. Instalasi, Perawatan, dan Perbaikan 2. Installation, Maintenance, and Repair Wujud komitmen Perseroan dalam memberikan layanan The Company’s commitment to provide after sales purna jual kepada pelanggan juga direalisasikan melalui services to customers is also realized through the kerja sama Perseroan dengan PT Graha Karunia Trading, Company’s partnership with PT Graha Karunia Trading, yang dikenal dengan Service City. Melalui Service City, known as Service City. Through Service City, the Company Perseroan menyediakan jasa instalasi, perawatan, dan provides installation, maintenance and repair services perbaikan atas produk-produk tertentu bagi pelanggan. on certain products for customers. The Company also Selain itu, Perseroan juga menyediakan jasa perbaikan provides repair services for costumers who purchase bagi konsumen yang membeli produk di luar jaringan products outside the Company’s store network. This is toko Perseroan. Hal ini diyakini dapat memberi peluang believed, the Company would gain an opportunity to bagi Perseroan untuk menarik pelanggan baru. attract new customers.

3. Perpanjangan Garansi 3. Extended Warranty Umumnya garansi atas produk dari pabrikan hanya The warranty on the product of the manufacturer berlaku selama 1 (satu) atau 2 (dua) tahun. Untuk itu, generally is valid for only 1 (one) or 2 (two) years. To that Perseroan menawarkan opsi kepada pelanggan untuk end, the Company offers an option to the customer to membeli tambahan garansi atas produk yang dibeli purchase additional warranty on the purchased product dengan tambahan biaya sebesar 2% (dua persen) dari at an additional cost of 2% (two percent) of the price of harga produk. Tambahan garansi yang paling umum the product. The most common warranty is for 1 (one) adalah selama 1 (satu) tahun untuk kerusakan produk. year for product damage.

4. Asuransi 4. Insurance Perseroan juga menyediakan asuransi gratis selama The Company also provides 1 (one) year free insurance 1 (satu) tahun untuk perlindungan kerusakan karena for fire damage, flood and lightning protection for kebakaran, banjir, dan petir atas produk yang dibeli products purchased in the Company’s shop which may di toko Perseroan yang dapat diperpanjang untuk be extended for additional 1 (one) year at a cost of 4% tambahan 1 (sat