TOP 5 TRENDS IN HOTEL DESIGN

2016 NEW BUILDS on the rise Fresh brands, diffusion brands, footprint expansions – a buoyant new hotel pipeline is shifting the Asia-Pacific hotel landscape. The increasing pressure on incumbent brands to compete for market share with fresh entrants offering new experiences combined with healthy occupancy rates 1is driving significant new development. DIFFUSION BRANDS appealing to the growing diversity of guests More and more, guests are seeking a bespoke experience and global brands are diversifying their offerings to meet that expectation. A design response that imbues the entire guest journey with a sense of place and culture is essential to building memorable experiences. The emotional journey is crafted before, during and after guest stays, starting from the 2online experience through to planning the next stay. TAKING ON THE DISRUPTORS personalise each visit to combat the new competition Accommodation is being rapidly redefined with new market players and concepts. Brand standards, reward schemes and the lure of a star rating have faded. Understanding the preferences of each individual guest has become key to retaining the advantage of a hotel stay. Hotels are increasingly capturing guest data to tailor guest experiences and provide 3the ultimate luxury – the elimination of problems. CREATE A COMMUNITY feel like a local, not a visitor Lobbies are the new social hub for guests and locals alike, with free wi-fi and seating to encourage a blend of co-working and socialising. Bringing the neighbourhood into the lobby and moving it away from a check-in only zone creates the sense of authenticity 21st century travelers crave. As an extra plus, it allows operators to optimise revenue opportunities through events, food and beverage offerings such as destination dining, and 4specialty retail. WELLBEING healthy, rejuvenating guest environments The concept of a physical health and mindfulness narrative that extends from design of the physical environment to the range of services on offer responds to our current focus on wellbeing. Hotels are responding to the guest imperative of ‘going away to get well’ with a focus on features like natural light and views, fresh air, yoga mats in rooms, juice bars in the 5lobby, organic snacks, spa facilities and classes.

© Bates Smart 2016 ARCHITECTURE INTERIOR DESIGN URBAN DESIGN STRATEGY

SYDNEY 43 Brisbane Street Surry Hills New South Wales 2010 T +61 2 8354 5100 F +61 2 8354 5199 Contact: Cate Cowlishaw Business Development Manager E [email protected]

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