1 Strategic Marketing 2 Plan 2010 3 OpenOffice.org 2005-2010 4 OpenOffice.org Conference 2004 5 Version 0.5. Copyright ©2004 John McCreesh
[email protected] for and on behalf of the 6 OpenOffice.org Marketing Project. All rights reserved. Table of Contents Executive Summary...............................................................................................1 Community Review................................................................................................2 History.....................................................................................................................................2 Goals ......................................................................................................................................2 Market Review.......................................................................................................5 Overview.................................................................................................................................5 Market Segmentation..............................................................................................................5 Disruptive Marketing...............................................................................................................7 Product Review.....................................................................................................9 Summary.................................................................................................................................9 Distribution.............................................................................................................................9