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POINTS INTERNATIONAL LTD. (Translation of Registrant's Name Into English) OMB APPROVAL OMB Number: 3235-0116 Expires: March 31, 2011 Estimated average burden hours per response 8.7 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934 For the month of June, 2010 Commission File Number 000-51509 POINTS INTERNATIONAL LTD. (Translation of registrant's name into English) 179 John Street, 8th Floor, Toronto, Ontario, M5T 1X4, Canada (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F [X] Form 40-F [ ] Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ] Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders. Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ] Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR. Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes [ ] No [X] If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________________. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Points International Ltd. (Registrant) Date: June 29, 2010 By: /s/ Mr. Anthony Lam Mr. Anthony Lam * Print the name and title under the signature of the signing officer. Chief Financial Officer Persons who are to respond to the collection of information contained in this form are not required to respond NYC#: 108692.1 unless the form displays a currently valid OMB control number. SEC1815(04-09) EXHIBIT INDEX Exhibit Description of Exhibit Press Release - Points International announces new partnership with The Mileage Company, operators of the UK Airmiles travel rewards 99.1 programme. Exhibit 99.1 Points International announces new partnership with The Mileage Company, operators of the UK Airmiles travel rewards programme. Airmiles' UK members can purchase and gift Airmiles on www.airmiles.co.uk TORONTO (June 29, 2010) – Points International Ltd. (TSX: PTS; OTCBB: PTSEF) – owner and operator of the world's leading rewards management website, Points.com, has partnered with the UK Airmiles travel reward program, operated by The Mileage Company. The new partnership means that Airmiles members can now purchase miles for themselves or gift Airmiles to other members via www.airmiles.co.uk. “The Points.com Buy and Gift value proposition offers a wide range of options allowing Airmiles’ millions of members added flexibility to take full advantage of their miles in a new and innovative way,” said Rob MacLean, CEO for Points.com. “Airmiles is one of the UK's leading coalition reward programs and we are thrilled Airmiles is Points.com's first retail coalition partner." Members collecting Airmiles use them for outstanding value travel rewards including free flights that include airline taxes and charges, Eurostar journeys, hotel accommodation, car hire and travel insurance. Members collect Airmiles through their everyday spending on purchases like groceries and gas. Andrea Burchett, Director of Relationship Marketing and Insight, The Mileage Company said: “The premise of the Airmiles’ UK program is about giving members the best opportunity to fully capitalize on their rewards. The new Airmiles Buy and Gift offering means that members can quickly and easily top up miles and enjoy great value travel rewards that much sooner." The Mileage Company/UK Airmiles program joins existing Points.com international partners including, British Airways Executive Club, Air France KLM Flying Blue, DISTANCIA, Icelandair Award Points, Lufthansa Miles & More, MexicanaGO, Scandinavian Airlines EuroBonus, Virgin Atlantic Flying Club and Intercontinental Priority Club® Rewards. About Points International Ltd. Points International Ltd. is the owner and operator of Points.com, the world's leading reward program management web site. The site was named one of the 30 Best Travel Sites in 2008 and 28 Best Travel Sites in 2009 by Kiplinger’s. At Points.com consumers can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of the world's leading reward programs. Participating programs include American Airlines AAdvantage® program, Aeroplan®, AsiaMiles™, British Airways Executive Club, Delta SkyMiles® and InterContinental Hotels Group's Priority Club® Rewards. Redemption partners include Amazon.com® and Starbucks. For more information, visit www.pointsinternational.com. About Airmiles www.airmiles.co.uk The UK’s longest running and most rewarding scheme of its kind, Airmiles members collect Airmiles for travel and leisure rewards. Members collect Airmiles with the Lloyds TSB Airmiles Duo Credit Card account, shopping at Tesco, filling up with fuel at Shell Service Stations and purchasing online with over 250 popular brands when accessed via airmiles.co.uk eStore. Millions of UK members collect Airmiles on their everyday spending and use them for completely free flights that include all airline taxes, fees and surcharges, Eurostar journeys, hotel accommodation, tour operator holidays, car hire, travel insurance and special days out including Alton Towers, Legoland and English Heritage Annual Passes. ### For more information contact: Investor relations: Andrew Greenebaum/ Laura Foster Addo Communications T. 310-829-5400; E. [email protected]; [email protected] Media relations: Jordan Fischler Allison & Partners T. 646-428-0604; E. [email protected] Business inquiries: Martin Tongue Vice President, Business Development Points International T. 416-596-6363; E. [email protected] The Mileage Company/Airmiles Susan Barber Head of Corporate and Consumer Relations T. + 44 (0) 1293 722 252 E [email protected].
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