“Last Christmas...

We paused to reflect, but the very next day sales started again. This year, now December is here, let’s see how the facts have settled...”

250000 Ticket show When do audiences book 200000 trends to to see Christmas Shows? Christmas Shows 25% On the 150000 and Pantomimes day 5% of tickets are sold in 2018 in November...equal The day to January to August 100000 before 3% combined. 2 weeks 50000 before 16%

4 weeks 0 before 12%

July

May

June April 1-3 months 61% March

August

January January before 45%

October

February

December

November

of festive shows are September performed between 4-6 months before 14% 10th and 30th 22% of all audiences book between 4 and 8 weeks before December. the performance. That said, whilst 47% of tickets are sold 7-12 months before 13% in November and December, sales begin climbing rapidly from September. 1 year or more in advance 2%

Christmas Pantomimes Shows The most performed Pantomime and Christmas Show Performances 3,830 4,710 of 2018...

Tickets Sold 900,000 2.5m Aladdin Income £17m £49m 12% A During the 2108 Christmas Season, almost 1000 more of pantomime Christmas performances of Pantomimes than Christmas shows tickets were recorded in the Audience Finder data set. sold Carol

Average ticket prices rose 16% for Christmas Shows of Christmas since 2017 (to £18.90) but just 5% for pantomimes Show tickets (to £19.60), though these tickets are still priced more 12% sold highly overall.

 

Comuterland Experience Dormitory Home & Up our Facebook Kaleidoscope Metroculturals Trips & Treats Heydays Culturebuffs Seekers Dependables Heritage Street Families Creativity

Christmas Shows % 6 21 4 24 16 9 8 6 3 2

Audience Finder % benchmark 10 18 12 17 14 10 6 6 5 2

England % Population 5 11 8 14 16 11 10 10 10 5

High Medium Low Engagement Engagement Engagement Dormitory Dependables 24%

Commuterland Audiences to Christmas Shows and Pantomimes are, Culturebuffs 21% unsurprisingly, more dominated by family-heavy

groups, like Commuterland Culturebuffs and Dormitory Trips & Dependables than is typical across other forms of Treats 16% cultural consumption. The usually highly engaged

Metroculturals and Experience Seekers on the other Scroll through the Audience Spectrum hand, are far less dominent in Christmas audiences. profiles to understand how to better engage these groups.

of visitors to Christmastime shows of Christmas audiences 53% have been to an event are family groups. of audiences for festive shows or production at the attend in groups of 4 people or 70% same venue on another 65% of audiences to other more, whereas year around theatre occasion within the past kinds of theatre attend in attendance is overwhelmingly 12 months. adult only groups. dominated by pairs.

The data referenced was collected from Christmas Shows represented in the Audience Finder database that took place between 30 October 2018 and 29 January 2019