New Zealand Wine Fair SA N FRANCISCO 2013 New Zealand Wine Fair SA N FRANCISCO / MAY 16 2013 CONTENTS 2 New Zealand Wine Regions New Zealand Winegrowers is delighted to welcome you to 3 New Zealand Wine – A Land Like No Other the New Zealand Wine Fair: San Francisco 2013. 4 What Does ‘Sustainable’ Mean For New Zealand Wine? 5 Production & Export Overview The annual program of marketing and events is conducted 6 Key Varieties by New Zealand Winegrowers in New Zealand and export 7 Varietal & Regional Guide markets. PARTICIPATING WINERIES When you choose New Zealand wine, you can be confident 10 Allan Scott Family Winemakers you have selected a premium, quality product from a 11 Babich Wines beautiful, sophisticated, environmentally conscious land, 12 Coopers Creek Vineyard where the temperate maritime climate, regional diversity 13 Hunter’s Wines and innovative industry techniques encourage highly 14 Jules Taylor Wines distinctive wine styles, appropriate for any occasion. 15 Man O’ War Vineyards 16 Marisco Vineyards For further information on New Zealand wine and to find 17 Matahiwi Estate SEEKING DISTRIBUTION out about the latest developments in the New Zealand wine 18 Matua Valley Wines industry contact: 18 Mondillo Vineyards SEEKING DISTRIBUTION 19 Mt Beautiful Wines 20 Mt Difficulty Wines David Strada 20 Selaks Marketing Manager – USA 21 Mud House Wines Based in San Francisco 22 Nautilus Estate E: [email protected] 23 Pacific Prime Wines – USA (Carrick Wines, Forrest Wines, Lake Chalice Wines, Maimai Vineyards, Seifried Estate) Ranit Librach 24 Pernod Ricard New Zealand (Brancott Estate, Stoneleigh) Promotions Manager – USA 25 Rockburn Wines Based in New York 26 Runnymede Estate E: [email protected] 27 Sacred Hill Vineyards Ltd. SEEKING DISTRIBUTION 28 Saint Clair Family Estate www.nzwine.com 29 te Pa Family Vineyards SEEKING DISTRIBUTION 30 Tiki Wine & Vineyard SEEKING DISTRIBUTION 31 Villa Maria Estate 32 Whitehaven Wine Company 32 Starborough 33 Yealands Wine Group 34 New Zealand Winegrowers Table Astrolabe Wines Blind River Estate SEEKING DISTRIBUTION Clifford Bay Greywacke Te Kairanga Vavasour Wither Hills Woollaston Estates 38 Seminar 39 America’s Cup 40 O-I New Zealand NEW ZEALAND WINE FAIR 1 N NEW ZEALAND WINE Regions 250 N 150 A VAST PORTFOLIO OF WINES, WITH 36˚SOUTH Latitude NORTHLAND 125 75 36˚SOUTH 25VARIETIES PLANTED IN COMMERCIAL QUANTITIES KUMEU MATAKANA 34Hectares OF PROD,U270CING VINEYards (2012) 0 Km 0 Miles AUCKLAND WAIHEKE ISLAND 38˚SOUTH AUCKLAND 38˚SOUTH waiKato/BAY OF PLENTY North Island GISBORNE 40˚SOUTH 40˚SOUTH HAWKE’S BAY SOUTH Island WELLINGTON wairarapA NELSON 42˚SOUTH MARTINBOROUGH 42˚SOUTH MARLBOROUGH VALLEYwaipARA VALLEY 44˚SOUTH ChristchURCH CANTERBURY 44˚SOUTH WAITAKI 194MILLION LITRES OF WINE QUEENSTOWN PRODUCED (2012) 46˚SOUTH CENTRAL OTAGO 2 SAN FRANCISCO / MAY 16 2013 A LAND LIKE NO OTHER TUCked AWAY IN A REMotE Corner OF THE GloBE IS A PlaCE OF GlorioUS UNSPoiled LANDSCAPES, EXotIC Flora AND FAUna, AND A CUltUre renoWneD For ITS SPirIT OF YOUthFUL innoVation. NEW Zealand IS A World OF PUre DISCOVerY, AND NOTHING diStiLLS ITS ESSenCE MorE PerFECtlY than A GlaSS OF NEW Zealand WinE. DISCOVER OUR World. 100% CommIttED TO EXCELLENCE New Zealand’s wine By world standards New producing history extends Zealand’s production back to the founding of the capacity is tiny, accounting nation in the 1800s. But for less than 1% of total it was the introduction to volume. And though the Marlborough’s astonishing average price tag for a New ° ° Sauvignon Blanc in the Zealand wine is a reflection <1% 36 -46 94+% 1980s that saw New of its desirability, few would OF total world WINE OF NEW ZEALAND PRODUCTION VOLUME VINEYARD AREA OPERATES Zealand wine explode onto question its ability to deliver UNDER INDEPENDENTLY AUDITED SUSTAINABILITY the international scene, excellent value for money. SOUTH PROGRAMMES GRAPE GROWING LATITUDINAL RANGE courtesy of world beating In fact, it’s the unswerving performances in international commitment to quality over competitions and rapturous quantity that has won New critical reviews. Zealand its reputation as a And while Marlborough premium producer. retains its status as one This commitment is of the world’s foremost evident from the vineyard wine producing regions, to the winery: along with the quality of wines from sustainability leadership, New elsewhere in the country has Zealand continues to pioneer also garnered international advances such as canopy acclaim. management, stainless steel fermentation techniques and screwcaps. “For a small country with a relatively young wine industry (at least on the international level), New Zealand really has made a name for themselves over recent years. The wines retain an air of mystery that is somewhat unique in this ever-shrinking modern world of ours.” Gregory Dal Piaz, Snooth.com /nzwine JOIN THE CONVERSATION /newzealandwinegrowers New Zealand is one of the world’s youngest nations. Maori created its traditional cultural expression, and just as Maori artists today are /NZWinegrowers reinterpreting ancient craftworks — such as kahu (cloaks, typically of feather, pictured) in new forms and materials — so our grape growers and winemakers are innovating in the vineyard and winery. NEW ZEALAND WINE FAIR 3 What DOES “SUstainable” MEAN For New Zealand WINE? For us, sustainability means delivering excellent wine to consumers in a way and new technologies are developed. We have an ongoing leadership that enables the natural environment, and the businesses and communities role in industry research and development projects and, as a result, we’re involved, to thrive. helping to raise the global bar for sustainability. Under our Sustainability Policy, wine must be made from 100% certified Seven “pillars” represent our key areas of focus, and we provide guidance grapes in fully certified winemaking facilities, and certification must be and support around each to our members. through an independently audited programme. Central to our sustainability policies is a commitment to keep improving, as new research is undertaken SUstainable Winegrowing NEW ZEALAND is integral to the ongoing success of New Zealand wine. Members are PILLARS OF SUSTAINABILITY committed to protecting the unique places that make our famous wines by reducing the use of chemicals, energy, water and packaging, and reusing and recycling materials Without the wealth we’re able to harvest from and waste. animals, plants and microorganisms, humans BiodiversitY couldn’t survive. New Zealand wine producers cultivate and nurture diversity in the vineyard. Blessed with an array of distinctive soils, SoiL, abundant fresh water and famously clear air, our WateR, wine producers go to great lengths to take care AIR of these treasures. Energy AUCKlanD Even though New Zealand draws most of its electricity from renewable sources, the energy One large wine operation finds energy efficiencies offer ENERGY demands of wine production sees the industry significant savings, so the winery employs heat recovery employing reduction strategies in all activities. systems to store waste heat from refrigeration for use in winemaking. Night air cooling, and daytime illumination by natural light are two other successful initiatives. The world expects a certain quality from New Zealand wine; to maintain standards we need to CHEMICALS mitigate against disease and pests. Chemical use on the vineyard, however, is the last resort. Reduce, reuse and recycle are the watchwords in New Zealand vineyards and wineries. Many BY-PRODUCTS by-products are routinely diverted from the waste stream and turned to beneficial use. A sustainable wine industry is for the benefit of people, and its success depends on delivery by PEOPLE people. New Zealand wine producers take their community responsibilities seriously. Sustainable practices enable wine producers to add value in a number of meaningful ways, while BUSINESS also making long-term cost savings and are therefore critical to the legacy of our wine industry. Chemicals Gisborne Each year, local ladybird populations boom in response to the numbers of the damaging pest mealy bug. “It takes some fortitude not to jump in and spray,” says one viticulturist, “but we endeavor to use no insecticides.” Planting cover crops to encourage ladybirds and other predators has significantly reduced use of chemical controls. Soil, Water, Air: Soil Central Otago For a winery with vineyards on flash flood- Biodiversity: Wetlands prone slopes, soil health is vital. To sustain their MARLBOROUgh fragile soils they’re increasing organic matter Rich in indigenous biodiversity, wetlands by allowing maximum sward growth before have high conservation value. One winery mowing; judiciously applying compost-enriched began restoring 50 hectares of wetland bio-char, and balancing soil nutrient levels to in 2004 and has since planted over 3000 preserve the low fertility that gives essential native plants — with the help of staff and character to their wines. local communities. Along with positive ecological outcomes, the project has yielded wide-ranging business benefits. 4 SAN FRANCISCO / MAY 16 2013 PreMIUM, SUStainaBLE, DIVERSE As an isolated, cool-climate island nation, New Zealand enjoys an develop pure, intense varietal flavours. This is the foundation of undeniable advantage when it comes to producing distinctive, New Zealand wines’ elegance and power, and helps explain their ultra high quality wines. famed balance, structure and food friendliness. No place is more than 130km, or