INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE 1 #DECAPOWERTRIP 2 #DECAPOWERTRIP NOVEMBER 20-22, 2015 3 #DECAPOWERTRIP #DECAPOWERTRIP 4 #DECAPOWERTRIP WELCOME GREETINGS FROM YOUR EXECUTIVE OFFICERS The anticipation that has built up as you’ve learned about the Ultimate DECA Power Trip and all Austin has to offer has been incredible! As three regions come together for one EPIC conference, there is no doubt this will be one of the most powerful conferences of the year. When you arrived in Austin, Texas, you took a huge step towards your success. Austin is one of the fastest growing cities in both population and innovation. From South by Southwest (SXSW), a web startup music festival, to the University of Texas, and now the host of the Ultimate DECA Power Trip, Austin has earned its title as the #1 City to Watch. Whether you’re attending as a #DECAPowerTrip returner, association officer or first-year member, the Ultimate DECA Power Trip will leave a lasting impact as it 5 ignites your leadership abilities. As you spend your time in Austin, utilize all the opportunities available to you by networking with our conference speakers, industry leaders, entrepreneurs and DECA members from around the globe. Stay engaged in the buzz that surrounds Austin and the Ultimate DECA Power Trip using #DECAPowerTrip on Twitter and Instagram. Use every opportunity as a learning experience and take in all that Austin has to offer! You’ve made it to the Ultimate DECA Power Trip, so now it’s time to #beDECAepic and get powered-up! #DECAPOWERTRIP 6 #DECAPOWERTRIP WELCOME GREETINGS FROM TEXAS DECA On behalf of Texas DECA, welcome to The Ultimate DECA Power Trip in Austin, Texas! TEXAS DECA ASSOCIATION Austin is a terrific environment to begin your EPIC DECA year, and with OFFICER TEAM so many events and activities to enjoy, you’ll find yourself wishing this Sara Stein, Shifan Daruwalla, Haley Milam, Dylan Amaro, Victoria Meng #DECAPowerTrip would never end! Thank you to Sandra Hinesly, Texas DECA Along with entertainment, there are many opportunities to network and association advisor, and the Texas DECA association for hosting The Ultimate DECA make connections with our community of business professionals in Power Trip. We appreciate all of your hard several diverse fields who hail from all corners of the globe. work in recruiting speakers and competitive events judges and providing direction for Austin is also home to one of the best business schools in the country: the the programming. McCombs School of Business at The University of Texas at Austin! Several For a list of things do to in Austin, visit www.austintexas.org/deca. of you will have the opportunity to tour the campus and get a taste of college life, and some of you will even visit where the Longhorns play – the 7 Darrell K Royal-Texas Memorial Stadium – during the eduTOURS! After long days of learning, there is an abundance of ways to unwind. Lady Bird Lake near downtown Austin provides scenic views for all to see while engaging in water sports. South Congress offers an eclectic mix of shops, dining and food trucks. Also, the Barton Springs Pool provides therapeutic relaxation next to a real geothermal source. And of course, don’t forget to enjoy a true Texas tradition: Whataburger! On behalf of Texas DECA, we hope you enjoy your stay in Austin, and we can’t wait to see how you’ll be EPIC here at The Ultimate DECA Power Trip! #DECAPOWERTRIP 8 #DECAPOWERTRIP 8:30 AM - 4:00 PM FRIDAY, NOVEMBER 20 COMPETITIVE EVENTS 10:00 AM - 6:00 PM EXPERIENCE REGISTRATION ■ Grand Ballroom 5 | See page 13. ■ Lone Star Ballroom Foyer 8:30 AM - 4:00 PM 12:30 PM - 9:00 PM EDUCATOR SHOP DECA IMAGES PROFESSIONAL ■ 401 LEARNING SERIES ■ 408-409 | See page 35. 1:00 PM - 4:30 PM EDUTOURS 11:30 AM ■ See page 43. Advance purchase required. LEADERSHIP LUNCHEON 7:00 PM - 8:15 PM Honoring our chartered association officers and OPENING SESSION chartered association advisors. By invitation. ■ Lone Star Ballroom A ■ Grand Ballroom 5-8 | See page 11. 11:30 AM - 12:45 PM 8:30 PM - 9:15 PM 9:30 PM - 10:15 PM LUNCH ON YOUR OWN LEADERSHIP LABS AT-A-GLANCE ■ See pages 15 and 17. 1:00 PM - 4:00 PM LEARNING LABS 11:30 PM ■ See pages 25, 27 and 29. CURFEW 4:30 PM - 8:00 PM EXPERIENCE AUSTIN SATURDAY, NOVEMBER 21 7:00 AM - 4:30 PM 8:00 PM - 10:30 PM CONFERENCE DECA AFTER DARK: HEADQUARTERS BOOTS AND BLAZERS ■ 404 ■ Grand Ballroom 5-8 | See page 37. AGENDA 7:00 AM - 4:30 PM 11:30 PM 7:30 PM - 9:30 PM CURFEW SHOP DECA IMAGES ■ 401 SUNDAY, NOVEMBER 22 9 8:00 AM - 4:00 PM COLLEGE, CAREER AND 8:30 AM - 11:00 AM COMPANY EXHIBITS SHOP DECA IMAGES ■ 401 ■ Grand Ballroom Foyer and Grand Ballroom 5 See pages 31 and 33. 9:00 AM - 10:30 AM All events will be 8:30 AM - 11:30 AM CLOSING SESSION held at the JW Marriott Austin LEARNING LABS ■ Grand Ballroom 5-8 | See page 39. unless otherwise noted. ■ See pages 19, 21 and 23. #DECAPOWERTRIP 10 #DECAPOWERTRIP FRIDAY 7:00 PM - 8:15 PM OPENING SESSION ■ GRAND BALLROOM 5-8 11 JOSH SHIPP Josh Shipp a.k.a. “The Teen Whisperer” is a former at-risk foster kid turned teen advocate. His TV series Teen Trouble (A&E, Lifetime) documented his work with teens in crisis. He is the author of The Teen’s Guide to World Domination and was listed on Inc. Magazine’s 30 under 30 list. He helps adults understand teens and teens understand themselves. He is a recognized teen expert for media outlets such as MTV, CNN, FOX, The New York Times, 20/20, and Good Morning America. He’s worked with groups of parents, educators, and mental health professionals plus has spoken to more than two million teens live. His ultimate goal is to help as many young people as possible. His online mentoring program for teens “A Year of Awesomeness” has a worldwide reach and his free newsletter offers exclusive strategies to parents, educators, and youth workers. @joshshipp #DECAPOWERTRIP 12 #DECAPOWERTRIP LEARNING LABS WILL YOU BE AN CLASSROOM #ULTIMATEDECAMEMBER? CONNECTION DECA members who earn seven circles through the Learning Labs and This conference will reinforce 21st Century Competitive Events Experience and obtain 20 circles by visiting the Skills. Through participating in interactive sessions, DECA members will be able to: College, Career and Company exhibits are eligible to win an iPad mini as well as other awards from these companies: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation techniques Turn in your #UltimateDECAMember · Create new and worthwhile ideas card at conference headquarters by Critical Thinking + Problem Solving 4:30 p.m. on Saturday. Winners will be · Interpret information and draw announced at Sunday’s closing session. conclusions based on the best analysis 13 Communication + Collaboration · Demonstrate ability to work effectively COMPETITIVE EVENTS and respectfully with diverse teams EXPERIENCE Leadership + Responsibility Be the ultimate competitor in a DECA Individual Series role-play. At your · Use interpersonal and problem-solving assigned time, report to the Grand Ballroom 5 to prep for a role-play. Top skills to influence and guide others performers will be recognized with medallions sponsored by Johnson & toward a goal Wales University on stage at Sunday’s closing session. DECA members will · Demonstrate integrity and ethical receive credit toward their quest to become the #UltimateDECAMember. behavior in using influence and power · Act responsibly with the interests of the SATURDAY larger community in mind st 8:30 AM – 4:00 PM • GRAND BALLROOM 5 Partnership for 21 Century Skills #DECAPOWERTRIP 14 #DECAPOWERTRIP THE AVENGERS’ OPERATION TEAMWORK MOTIVATION 8:30 PM SECRET FRIDAY Are you excited for what the DECA year has in store for you? #DaretoDECA by attending this How are the Avengers such an amazing team? “on your feet” workshop that will enhance your It takes more than superpowers to be an public speaking and listening skills through incredible team. Challenge your teamwork interactive activities. abilities and learn how to “click” with your ■ Massachusetts DECA Association Officers teammates. ■ Georgia DECA Association Officers GRAND BALLROOM 2 LONE STAR BALLROOM C SOCIAL MEDIA #BEDECASOCIAL BOOT CAMP How will you #beDECAsocial this year? Get We live in a world dominated by technology introduced to a variety of social media tools and social media. Social networking sites are to assist in recording and organizing your becoming a part of our everyday lives. Learn network capabilities. Different strategies and how to use social media to increase chapter campaigns used to engage audiences and involvement, market your chapter, and potential followers will also be provided. enhance your professionalism. Finally, get several examples of social media ■ Tennessee DECA Association Officers LABS posts that have taken negative impacts on GRAND BALLROOM 3 the careers and educations of the users that posted them. ■ Alec Romero, Executive President, DECA VEGAS, BABY: 301-302 DON’T GAMBLE YOUR FUTURE! BE PROFESSIONAL. BE EPIC. Embark on a journey to understand three important areas of your future: college, career and choices. In this enthusiastic and fun-filled You’ve witnessed the good, the bad and the environment, we will help you develop the ugly - but rarely the EPIC - when it comes to LEADERSHIP skills needed to secure a successful future, professionalism. Learn how easy it is to use without having to take a gamble! filler words in nervous situations, how to dress ■ Nevada DECA Association Officers appropriately, and how to look and sound like an EPIC professional.