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Don't Underestimate the Value of Print!

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Don't Underestimate the Value of Print! A recent survey highlighted that just short of half a million AA members use Brochures, Guides and Directories Don’t underestimate when making Domestic Travel Decisions* the value of Print! Region • % • total While print has seen a lot of change Auckland with the onslaught of digital marketing, 43% 124,000 don’t overlook the fact that print really Canterbury complements digital well. It should be an 43% 66,000 integral part of any marketing plan. Waikato 37% 50,000 Wellington 43% 50,000 Bay of Plenty 47% 43,000 Wanganui / Manawatu 45% 31,000 Hawke’s Bay 51% 29,000 Northland 42% 28,000 Otago 42% 25,000 Taranaki 41% 13,000 Southland 46% 8,000 Marlborough 55% 7,000 Nelson 37% 6,000 People are more apt to engage and respond with print. East Coast In a digital world, print stands out. 56% 5,000 Print has a longer shelf life. It’s tangible, which has West Coast the added benefits of reaching a broader audience than 44% 4,000 it is intended for. Tasman 74% 3,000 Source: The AA Traveller Monitor has been operational since July 2013 and is a joint venture partnership between the AA and Fresh Information Limited, a privately owned business specialising in data collection, economic analysis, forecasting and other tourism related consulting services. TRAVELLER MONITOR Accommodation Guide Popular with both domestic and international travellers, this guide flies off the shelves. Includes editorial for approximately 100 locations The ONLY Accommodation Guide in New Zealand to incorporate all accommodation types Nationwide distribution via AA Centres, i-SITES, advertiser network, rental car companies and gateway airports ADVERTISING RATES (exclusive of GST) ACCOMMODATION GUIDE PRICE Double Page + Bold Listing $8,095 Full Page + Bold Listing $4,495 Half Page + Bold Listing $2,695 Quarter Page $2,075 Quarter Page Template $1,675 Eighth Page $925 Bold Listing $650 Standard Listing $450 Line Listing $275 Cross Reference $175 200,000 Conference Line Listing $200 copies distributed Pets Line Listing $100 ACCOMMODATION GUIDE SPECIFICATIONS DISPLAY ADVERTISING DOUBLE page spread FULL page HALF page 250mm W x 180mm H 114mm W x 180mm H 114mm W x 88mm H QUARTER page 114mm W x 44mm H TEMPLATES BOLD listing • Facility type words of text with no photo • Establishment name and contact • Photo or business logo details • Up to 6 amenity symbols QUARTER page • 25 words of text (including • Up to 3 affiliated logos 2-person tariff GST incl) OR 35 • Qualmark logo if applicable • Facility type • Up to 6 amenity symbols • Establishment name and contact details • Up to 3 affiliated logos (including • 50 words of text (including 2-person tariff business logo) GST incl) • Qualmark logo if applicable • Photo, map and business logo STANDARD listing • Facility colour band • 20 words of text (including 2-person • Establishment name and contact tariff GST incl) details • Up to 6 amenity symbols EIGHTH page • Facility type • Photo or business logo LINE listing • Establishment name and contact details • Up to 6 amenity symbols • 35 words of text (including 2-person • Up to 3 affiliated logos • Facility indicator colour tariff GST incl) OR 55 words of text with • Qualmark logo if applicable • Establishment name, street, email or web address, phone number and 2-person no photo tariff (GST incl). ACCOMMODATION GUIDE Get your business in front of travellers as Visitor Guides they decide where to go, what to do and The Visitor Guide range is a complete travel-planning tool with detailed maps, where to stay. inspirational travel ideas, must-do’s, useful tips as well as regional and town editorial. Where are our Visitor Guides distributed? 20% i-SITEs 24% Accommodation Providers 11% AA Centres / AA Agents 19% Airport / Information Centres 16% Leisure Operators 9% Transport Operators 3% Other 800,000 copies distributed 101 Must-Do’s specific to each region. Location editorial spreads with interesting 90,000 100,000 135,000 100,000 facts and tips from locals. Central North Northland Auckland Lower North Island Island Location maps identifying some great experiences. Display advertising custom-designed to suit your needs. 115,000 125,000 135,000 New Zealand Road Rules: the information from the NZ Road Code. Marlborough, Nelson, Canterbury & Queenstown, Tasman & West Coast Christchurch Dunedin, Otago and Southland VISITOR GUIDES ADVERTISING RATES (exclusive of GST) VISITOR GUIDE PRICE Full Page $4,995 Half Page $2,500 Quarter Page $1,425 Eighth Page $850 Template $445 Line Listing $295 Cross reference $165 Voucher $350 SPECIFICATIONS FULL page HALF page 180mm W x 250mm H 180mm W x 122mm H EIGHTH page 88mm W x 58mm H QUARTER page 88mm W x 122mm H CLASSIC VILLA TEMPLATE Includes: • ‘Home away from home’ in lovely boutique hotel. • 12 ensuite rooms, delicious Mediterranean bkfst • Establishment name and contact details incl, FREE WiFi & carpark, conference facilities. • 35 words of text • Close to CBD, Christchurch hospital, museum, gardens, great restaurants, cafés, art • Photo or business logo gallery & art centre. Tariff: from $189. • Up to 3 affiliated logos 17 Worcester Blvd, The Cultural Precinct, Christchurch • P: +64 3 377 7905 www.theclassicvilla.co.nz • E: [email protected] • Qualmark logo if applicable HARBOURSIDE CITY BACKPACKERS 105 The Strand • Ph: 0508 483 787..................................$28-$82 LINE LISTING Includes: • Establishment name, street address, phone number and web address VISITOR GUIDES The New Zealand Cycle Trail Guide Includes • The Far North Cycleway two NEW • The Molesworth Muster Trail rides for 2018 of New Zealanders have read/looked at the AA NZ Cycle Trail Guide – this is an 29% increase of 45% when compared to July last year* said it was “Extremely useful” or 66% “Very useful”* of those who had read/looked at the guide said they had gone on to use 34% a featured cycle trail, up from 30% in July last year* 75,000 copies distributed *Source: This research was conducted by Nielsen using their online omnibus survey platform with a sample size of 701 people aged 15 years or older. The final results were weighted by age, gender and region to be representative of the NZ population. NZ CYCLE TRAIL GUIDE ALPS 2 OCEAN CYCLE TRAIL ALPS 2 OCEAN CYCLE TRAIL 6 © AA Traveller 2015 Aoraki / Mount Cook AP LEGEND 80 WHITE HORSE HILL e CAMPGROUND g A of each trail oen section detailed description n a R other route b AORAKI / MT COOK VILLAGE m u hihway section h T Jollie Carpark o start / finish point w e T g oint o interest n a LakeTekapo R Lake Pukaki iT isitor Centre u Dobson River a Braemar Road LAKE TEKAPO h hill ountain A trail map and New Zealand Cycle Trail O 80 n ride e Geraldine B 8 Tekapo Canal Road ALPS helicoter79 shuttle PukakiCanal TEKAPO B POWER STATION grading for each ride Loch Cameron town Lake Ohau LAKE OHAU Lake Pukaki carestaurant Lodge toilets8 2 OCEAN e TWIZEL Lake Benmore g Ohau Weir n car ar B a TIMARU Quailburn R e R As ean ye rai a n As ean ye rai areting Woolshed n cain n m o Cycle Trail g t o s 8 e i Information on to enjoy r tourism activities l accoodation e k bridge ir 1 wide open spaces and expansive K state hihway 8 OMARAMA AORAI T COO VILLAGE landscapes. TRAIL INFO while in the area The Alps 2 Ocean Cycle Trail Lake Aviemore encompasses a World Heritage OTEMATATA to OAARU 83 Lake Waitaki National Park, glacial-fed lakes, Sailors Cutting hydro dam lakes, golden grasslands, KUROW limestone cliffs, Maori rock art and S 6 Days Otematata Saddle t M DUNTROON 82 more. a 6 days 306 306km ry 83 s 1 Suitable for all abilities of cyclists, Ra nge Waitaki River the trail includes a mixture of off- Elephant Rocks Road safety tips for both cyclists and drivers and on-road trail, which can be The ls cean Cycle Trail is the 83 enjoyed in sections or in its entirety. TRAIL GRADES lonest continuous ride in New Zealand Its recommended that you start Maerewhenua River from Aoraki t Cook Village the AORAI T COO TO Rakis Railway Tunnel and taes in soe of the ontrys BRAEAR RD Southern Alps – although there are Weston OAMARU 1 ost inredie senery. numerous access points along the BRAEAR RD TO TIZEL trail. A number of tour operators rom New Zealands highest highlights from the Southern Alps TIZEL TO LAE OHAU LODGE Nationwide distribution via AA Centres, i-SITES, begin their tours to Aoraki t Cook mountain, Aoraki t Cook, the to the Pacific Ocean. from Christchurch. ridin trail descends over 2000ft and Experience an unspoilt paradise in LAE OHAU LODGE TO the trail F This cycle trail is a joint initiative travels 300km to the coastal town the South Island halfway between OARAA of Oamaru. This trail showcases involving the Waitaki and ackenie NTMT Aorai raear Rd ie Lae ha Lodge araa teatata ro ntroon aar selected bike shops, accommodation, attraction Christchurch and Queenstown 1000m t oo Viage District Councils and the New 35km 42km 38km 41km 24km 43km 28km 55km New Zealands geological, where people come from all over OARAA TO OTEATATA 800m geographical and historical Zealand Cycle Trail project. NTMT 600m the world to enjoy stunning vistas, 400m OTEATATA TO URO 200m 0m and cycle experience providers NTMT URO TO DUNTROON AORAI T COO TO BRAEAR RD TO TIZEL, TIZEL TO LAE OHAU, 38 LAE OHAU LODGE TO loo out or Duntroon NTMT BRAEAR RD, 35 42 From Twizel, head off on Mackenzie OARAA, 41 The trail starts at the hite orse ill The trail continues alon a uiet r then ollow the sins oull head This section traerses the lower sloes DUNTROON TO OAARU ntroon is hoe to the Caround north o orai Mt country road that ollows the eastern across a canal ride ust ast och o the uataniwha Conseration ar Aorai t Coo the the ontains on a a or hie fasinating Eehant NTMT Cook Village.
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