DOCSLIB.ORG

1H FY20 Results

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
1H FY20 Results The leading video entertainment platform in Africa Important information/forward-looking statements 2 1 Overview 2 Operational update 3 Financial update 4 Outlook 3 On track to deliver on FY20 commitments FY20 Commitments 1H FY20 Highlights Increased (90-day active) subscriber base by 1.2m YoY (7%) to 18.9m Drive subscriber growth YTD growth affected by normal seasonality and some country-specific factors 48% YoY growth in monthly active Connected Video (OTT) users Revenue up 4% YoY to R25.7bn; Trading profit up 22% YoY to R4.8bn Deliver solid financials Core headline earnings up 24% YoY to R1.9bn (+37% excluding PN minority impact) Free cash flow up 32% to R2.4bn Stepped up local content production hours by 12% YoY Invest more in local content Local content spend accounted for 43% of total GE content spend Local content library increased by 5% YTD (now exceeds 54 000 hours) Delivered further cost savings of R0.7bn Optimise cost base Improved operating leverage (growth in costs < revenue growth) Reduced losses in RoA by R0.7bn (R1.2bn organic) Phuthuma Nathi flip-up transaction completed (MCG now owns 76.4% of MCSA) Other Commenced share buy-back programme (R0.8bn for 1H FY20) Remain on track to declare dividend of R2.5bn for FY20 Note: Refer to Glossary of terms page for explanation of acronyms 4 Completed PN flip-up transaction Shareholding in MultiChoice SA (MCSA) after flip-up transaction Combined PN1 and PN2 into single PN entity - increased liquidity - cost savings - improved B-BBEE score 3.7m MCG shares issued to PN shareholders 76.4% 23.6% MCG’s shareholding in MCSA increased marginally - 75% direct holding in MCSA (unchanged) - 1.4% indirect holding through PN - effective holding in MCSA now 76.4% No change to B-BBEE credentials MultiChoice SA (MCG Level 2, MCSA Level 1) Offer closed on 28 October 2019(1) (1) Completion date for implementing scheme of arrangement to combine PN1 and PN2 into a single entity is 28 November 2019 5 6 Ongoing investment in quality local and international content First local co-production Compelling sports offering Highlights over the past Launched sport on Showmax 6 months: Final season of Game of Thrones Sports viewers benefit from attracted record views AFCON and Rugby World Cup 36% increase in Critically acclaimed New GE channels launched Survivor SA ratings international content vs prior season Record 240m votes THE RIVER THE HERD cast for latest Nominated for International Winner of Seoul International season Emmy for best telenovela, Drama award 2019 on-sold to FranceTV New WWE pop-up channel SuperSport team invited >54 000 1 900 43% to produce 20% of Rugby World Cup games Total hours in content library Hours of local content Local content as % of GE in Japan produced to date(1) content spend(1) (1) Content production subject to seasonality, therefore these numbers are not an accurate reflection of run rate for full year FY20 7 SA: Focus on growth, retention & efficiencies to support margins Drive mass market growth Increase retention Maintain operational excellence • Sustained growth in mass segment • Showed all 48 Rugby World Cup • Cost savings from recent launch of - net additions 315k(1) YTD matches on Premium new HD decoder (30% lower cost) - +9% HoH and +19% YoY • Up-selling of Compact subscribers and prior year launch of Explora 3A PVR (15% lower cost) • Good traction in Access despite first drove growth in Compact Plus and price hike (+6%) since launch benefitted ARPU • Improved operational efficiencies: • Healthy growth in Family bouquet • 3 new channels to be launched in - Discontinued Select and (+28%) as strong content offset November + retained A&E Lifetime Portuguesa bouquets (<0.5% of impact of higher pricing (+6%) and History channels at lower cost the overall SA base) • Strengthened distribution channel • Increased number of Explora PVRs - Restructured customer care by renewing agreement with PEP connected to the internet by 18% operations to a more flexible (STBs and payments) YoY, driving better customer and cost-effective model experience and reduced churn (1) Based on 90-day active subscribers, defined as all subscribers that have an active primary/principal subscription within the 90 day period on or before reporting date 8 SA: Premium decline slowing, ongoing mass market growth Premium(2) Mid market(2) Subscriber base (m): 90-day active(1) Key ARPU drivers Mass market(2) +7% Price increases(3) Subscriber mix Active days(4) 8.2 FY18 FY19 FY20 -3 7.6 21% 19% 291 288 1.6 Premium 4.2% 2.7% 0.3% -3% 1.6 37% 35% Mid 5.8% 5.5% 3.6% Mass 0.9% 0.6% 5.2% 42% 46% 2.8 1H FY19 1H FY20 1H FY19 1H FY20 2.8 0% ARPU(5) (ZAR per month) -3% 1H FY19 597 581 Mix shift to 1H FY20 3.8 mass market 3.2 19% +2% -5% 295 301 308 292 +7% 82 88 1H FY19 1H FY20 (2) (2) (2) Premium(2) Mid market(2) Mass market(2) Mass market Mid market Premium Blended (1) Defined as all subscribers that have an active primary/principal subscription within the 90 day period on or before reporting date. Note: our primary metric for reporting subscribers has changed effective 1 April 2019 from active at the reporting date to 90-day active (2) Premium includes Premium and Compact Plus bouquets; mid market includes Compact and Commercial bouquets and mass market includes Family, Access and Easyview bouquets (3) Price increases represent the weighted average increase per segment, based on the number of subscribers at the effective date of the increase (1 April of each year) (4) Active days considers all subscribers that were active at any point in the last 12 months, and measures the average number of days that the subscribers were active in the period out of the total days they could potentially have been active (5) ARPU calculated by dividing average monthly subscription fee revenue for the period by the average number of 90-day active subscribers at the beginning and at the end of the period 9 RoA: Focus on sales and local content to seize market opportunity Drive mass market Increase local content Other operational growth investment highlights • New initiatives to target remaining • Strengthened local offering by adding • New HD decoder ~30% cheaper (1) 16m addressable market : relevant free to air channels (FTAs) • Driving efficient customer services: onto platform - Expanded points of presence in - MyDStv and MyGOtv app now under-served locations (e.g. added • Signed first, exclusive local content in 7 markets, >1m downloads 300 points-of-sale in Nigeria YTD) payTV deal – Clouds Plus in Tanzania - ongoing roll-out of Whatsapp - Introduced sales automation tool • Launched new kids channel (PBS Kids) self-service (now in 5 markets) to optimise sales performance • Leveraging existing content, e.g. • Gained 20% more channel capacity - Adjusted commission structures to popular SA drama The River currently through upgraded DTT head-end support improved customer being customised for Kenya compression retention and drive up-selling (1) Based on 27m addressable market less 10.7m 90-day active subscribers 10 RoA: Macro challenges and country-specific issues impact overall growth Nigeria Kenya Zambia Angola Zimbabwe YTD subscriber 0% -4% +2% +4% -31% growth(1) • Big Brother Naija saw • Price down campaign • Maintained growth for • Introduced Familia • 150k subscribers(1) still record viewership already showing results most of the reporting bouquet active (320k 1H FY19) Successes - also supported • 16% growth YoY in DTH period, despite • Put through 24% price Showmax and subscribers challenging increase with limited MyDStv App uptake environment subscriber impact • Negative sentiment • Competitive pressure at • Power outages of >10 • Continued currency • General economic from xenophobia lower end of DTT hours per day impacted depreciation (34% YoY) collapse: dampened Sept growth market (GOtv Lite) seasonal reconnections hyperinflation Challenges • Liquidity constraints - • No price increase • Recovery plans in place (lost 13% active subs in (~USD42m trapped, but - loss of liquidity implemented and being rolled-out Sept) slowly extracting cash) - power outages • 24% fx depreciation YoY (1) Based on 90-day active subscribers reported as at FY19 (31 March 2019) vs the same metric as at 1H FY20 (30 September 2019), defined as all subscribers that have an active primary/principal subscription within the 90 day period on or before reporting date 11 RoA: Timing of prior year events impacted YoY subscriber growth Premium(2) Mid market(2) Subscriber base (m) – 90-day active(1) Key ARPU drivers Mass market(2) +7% Price changes (1H FY20)(3) Subscriber mix Active days(4) 10.7 8% 8% -3 10.0 12% -2% 0.8 11% 180 177 0.8 1.2 Premium 0% 22% -9% 3% 1.2 Mid 0% 24% -22% 80% 81% Mass 0% 21% -2% 1H FY19 1H FY20 1H FY19 1H FY20 (5) 8% 8.7 ARPU (ZAR per month) Mix shift within 8.0 1H FY19 segment 1H FY20 -4% 502 482 -3% +1% +4% 200 203 115 111 58 60 1H FY19 1H FY20 (2) (2) (2) Premium(2) Mid market(2) Mass market(2) Mass market Mid market Premium Blended (1) Defined as all subscribers that have an active primary/principal subscription within the 90 day period on or before reporting date. Note: our primary metric for reporting subscribers has changed effective 1 April 2019 from active at the reporting date to 90-day active (2) Premium includes Premium and Compact Plus bouquets; mid market includes Compact and Commercial bouquets and mass market includes Family, Access, Lite, GOtv Max, GOtv Plus, GOtv Value and GOtv Lite bouquets (3) Price changes reflect the weighted average local currency price increases per segment until 30 September 2019.
Load more

Recommended publications
  • Africa's Soft Power : Philosophies, Political Values, Foreign Policies and Cultural Exports / Oluwaseun Tella
    “This seven-chapter book is a powerful testimonial to consummate African scholarship. Its analysis is rigorous, insightful, lucid and authoritative, providing fresh perspectives on selected uniquely African philosophies, and the potential­ ities, deployment and limitations of soft power in Africa’s international relations. The author rigorously Africanises the concept, broadening its analytic scope from its biased Western methodology, thus brilliantly fulfilling that great African pro­ verb made famous by the inimitable Chinua Achebe: ‘that until the lions have their own historians, the history of the hunt will always glorify the hunter’. This is truly an intellectual tour de force.” W. Alade Fawole, Professor of International Relations, Obafemi Awolowo University, Ile-Ife, Nigeria. “This book addresses an important tool in the arsenal of foreign policy from an African perspective. African states have significant soft power capacities, although soft power is not always appreciated as a lever of influence, or fully integrated into countries’ foreign policy strategies. Tella takes Nye’s original concept and Africanises it, discussing Egypt, Kenya, Nigeria and South Africa via their respective philosophies of Pharaonism, Harambee, Omolúwàbí and Ubuntu. This study is a critical contribution to the literature on African foreign policies and how to use soft power to greater effect in building African agency on the global stage.” Elizabeth Sidiropoulos, Chief Executive, South African Institute of International Affairs, Johannesburg, South Africa. “Soft power is seldom associated with African states, given decades bedevilled by coup d’états, brazen dictatorships and misrule. This ground-breaking book is certainly a tour de force in conceptualising soft power in the African context.
    [Show full text]
  • Macro-Economic Highlights Report for Q3 2020 (July-September 2020)
    Macro-Economic Highlights Report for Q3 2020 (July-September 2020) Nigeria records 27.1% unemployment rate: According to the National Bureau of Statistics (NBS), the unemployment rate during Q2 2020 was 27.1%, up from the 23.1% recorded in Q32018. The underemployment rate increased from 20.1% to 28.6% during the same period. Ease of doing business: Nigeria, China, India, 7 others make list of 10 improved economies: The World Bank Ease of Doing Business Report for 2020 listed Nigeria, as one of the ten countries with the “most notable improvement”. The report samples business regulation in 190 economies across the globe. Out of the sampled countries, the report indicated “115 economies made it easier to do business”. Nigeria’s revenue dropped by 65%: According to the Finance Minister, Nigeria’s revenue has dropped by 65% hence the decision which led to the decision to discontinue the payment of petrol subsidy. Foreign Direct Investment drops 29.7% to $362.8mn in H1’20: The contribution of foreign direct investments, FDI, to the nation’s economic growth recorded a major setback in H1 2020; as inflows dropped by 29.7% to N137.6bn ($362.84mn) from N178.6bn ($470.51mn) in the corresponding period of 2019(H1’19). Economy sinks to 3-decade record low: Nigeria’s Updated Key Macro-Economic economy has suffered its worst decline in three th decades as the Gross Domestic Product, GDP, Indices (as of 30 Sept. 2020) contracted by -6.1%, in the second quarter of 2020. Index Current Previous The National Bureau of Statistics report indicated that the development was due to COVID-19 induced commercial and social lockdowns, as well Inflation 13.71% 13.22% as the impact of weaknesses in oil and non-oil (Sept (Aug 2020) output of the economy.
    [Show full text]
  • 1H FY21 Results Press Release
    MULTICHOICE GROUP DELIVERS RESILIENT INTERIM RESULTS Johannesburg, 12 November 2020: MultiChoice Group (MCG, or the group), Africa’s leading video entertainment company, delivered resilient financial results for the six months ended 30 September 2020 (1H FY21). The group added 1.2m 90-day active subscribers year-on-year (YoY), to close the period on 20.1m households, exceeding the 20m subscriber milestone for the first time. The customer base is split between 11.4m households (57%) in the Rest of Africa (RoA) and 8.7m (43%) in South Africa. Core headline earnings were up 41% on the prior period at R2.7bn, with the strong growth attributable to a 38% improvement in organic trading profit and lower net realised foreign exchange losses. The trading profit impact of COVID-19 was largely neutral, as a R0.9bn revenue loss relating to lower advertising income and subscription revenues from commercial customers was offset by R0.8bn in delayed content costs. “Despite operating in a challenging environment and being affected by lockdowns, production stoppages and disruptions to live sport, we delivered on all key metrics,” says Calvo Mawela, MCG Chief Executive Officer. “A strong focus on cost reduction allowed for a further R1bn in cost savings during the period. We also narrowed the losses in the Rest of Africa by 59% year-on-year (or R0.5bn) to R338m.” Revenue increased 2% (-1% organic) to R26.1bn, with subscription revenues of R22.2bn increasing a solid 5% (3% organic) YoY. Top line momentum was significantly impacted by COVID-19. Advertising revenue declined R0.6bn YoY, mainly due to a lack of sports advertising and a generally softer advertising market resulting from lower economic activity.
    [Show full text]
  • Critical Reflections on Big Brother Naija As Popular Culture
    CALL FOR PAPERS Critical Reflections on Big Brother Naija as Popular Culture Contributions are invited for an edited book on Big Brother Naija as Popular Culture in Nigeria. Abstracts and contributions must be written in English and in a style accessible to a wide audience. Please submit abstracts to: [email protected] Abstracts no later than 30th November 2020 Editors Prof. Christopher Isike University of Pretoria, South Africa [email protected] Dr. Olusola Ogunnubi Carleton University, Canada / University of the Free State, South Africa [email protected] Mr Ogochukwu Ukwueze University of Nigeria, Nsukka Nigeria [email protected] Rationale Big Brother Naija (BBN) is the Nigerian version of the Big Brother franchise which concept is drawn from George Orwell’s novel, 1984, and is featured in more than 50 countries of the world. Although organised and starred by Nigerians, BBN is viewed in many parts of the world. As a reality TV show, BBN belongs to the category of human production called Popular Culture, which Ogude and Nyairo (2007, 7) define as consisting of “creativity which is not elite, unofficial and urban”. Indeed, Popular Culture often reflects the taste of the common people and gauges the tempo of prevailing social reality. In essence, it is the site of engagement with the temperament of a society. This makes BBN, as part of Nigeria’s popular culture, a credible platform to engage and understand Nigeria, its peoples and culture better. The Season Five (Lockdown Edition) of the BBN ended on 27 September 2020, with Mr Olamilekan Agbeleshe (Laycon) as the winner.
    [Show full text]
  • NINLAN to Award Degrees — Features — Breaking News, Nigeria News and World
    NINLAN to award degrees — Features — Breaking News, Nigeria News and World... https://guardian.ng/features/ninlan-to-award-degrees/ Search Guardian Newspaper Thursday 6 April 2017 News Opinion Business Technology Sport Arts Features MORE SECTIONS Features | Education Latest NINLAN to award degrees EU's Tusk to meet May in London 15 mins ago By Kanayo Umeh, Abuja | 02 July 2015 | 2:47 am Gambians begin voting in first post-Jammeh poll THE Executive Director, National Institute for Nigerian Languages (NINLAN) Aba, Abia State, Prof. Ben Elugbe, Graduates 44 mins ago said the institute would soon start awarding degrees in line with its mandate. Trump, Xi look to navigate minefield in first summit Elugbe who disclosed this in an interview with newsmen in Abuja, stated that NINLAN was established in 1993, as an apex 58 mins ago institution for research, teaching and documentation, co-ordination of studies and production of graduate teachers in Brazil top FIFA rankings for first time Nigerian languages. since 2010 1 hour ago The executive director said NINLAN was also mandated to award testimonials, certificates, diplomas and degrees to persons who complete their courses of study at the institute. Ahmed Musa arrested for alleged wife battery 2 hours ago While informing that the institute would soon approach the National Universities Commission (NUC) to do the necessary verifications and accreditations, Elugbe added that, “before awarding degrees, you need to get NUC to look at your staff News strength, facilities, academic staff, among other things. “Consequently, we intend to approach NUC this year for accreditation to enable us start awarding degrees in Nigerian languages to second language speakers (L2).
    [Show full text]
  • Laycon Might Become Greater Than MI
    Our Team. Editor in Chief Ademola Adebusoye Senior Editors Akinwumi John Executive Art Director Titilope Adebusoye (@tisennahstouch) Columnists Akinwumi John, Boluwatife Ajayi, Contributors Funmi Oyatogun, Orobosa Ikponmwen Chief Photography Editor Titilola Benson (@titibensonphotography) +234 706 542 5734 Associate Art Director Amaka Kponu (@7thstreetstyling) +234 706 111 9849 Stylist Amaka Kponu (@7thstreetstyling) +234 706 111 9849 Cover Page design Fatuase Anjola (@anjola_jesu) +234 813 966 0714 EDITORIAL OFFICES Block xxvi, Plot 37, Wale Adesunloro Avenue, Akagbaka Estate, Akure, Ondo state, Nigeria. Road 7, plot 5, Unity Estate, Magboro, Ogun state, Nigeria. No 3, Adetutu Odunlami Close, off Sowande street, Omole Phase 2, Lagos, Nigeria. +234 (0) 701 799 0010 SUBSCRIPTIONS [email protected] Block xxvi, Plot 37, Wale Adesunloro Avenue, Akagbaka Estate, Akure, Ondo state, Nigeria. Rainbow Magazine is published by Rainbow Entertainment by Rainbow Projects NG. RC: .277895 Magazine. magazine.rainbow.com.ng ... a colourful world. EXPLORING NEW IDEAS Rainbow Magazine Introduces Interactive contents and adverts! Editorial The concept of change is a bring interactive content to our phenomenon that has been explained growing subscribers and advertisers. by several philosophers and individuals with varying school of Interactive content enables an thoughts. The truth is that 'change' is advertiser give more information than contextual and can be measured their ads actually say. You can now differently, depending on the individual embed a video within your ads on the realities of the subject. pages of our publications as well as gather more information about people The reality now is that we as a people interested in your products. want things to be easy, we don't want to put things in our memory and recall Interactive content also enable it for later use - in truth, it can be readers to take specific action desired annoyingly stressful sometimes, by the advertiser.
    [Show full text]
  • COVID-19 and the Entertainment Industries in Nigeria
    Rupkatha Journal on Interdisciplinary Studies in Humanities (ISSN 0975-2935) Indexed by Web of Science, Scopus, DOAJ, ERIHPLUS Vol. 13, No. 1, January-March, 2021. 1-11 Full Text: http://rupkatha.com/V13/n1/v13n109.pdf DOI: https://dx.doi.org/10.21659/rupkatha.v13n1.09 COVID-19 and the Entertainment Industries in Nigeria V.O Eze1, Uche Uwaezuoke Okonkwo2, Cindy Anene Ezeugwu3 Chinyere Christiana Ukwueze4 and Felicia O. Ezeugwu5 1 Department of General Studies, University of Nigeria, Nsukka, [email protected]. 2Department of History, University of Nigeria, Nsukka, [email protected] (Corresponding author) 3Department of Theatre and Film Studies, University of Nigeria, Nsukka [email protected] 4Department of Music, University of Nigeria, Nsukka, [email protected] 5Department of Music, University of Nigeria, Nsukka, [email protected] Abstract This paper examines not only on the socio-economic implication of the lockdown on practitioners in the entertainment industry namely the cinema halls, live performances, and the film industries among others, but also it explores the ways E-entertainment was being introduced especially in music and drama industry. With the lockdown orchestrated by the Covid-19 pandemic outbreak in Nigeria, show lovers were being entertained through E-concerts, drive in theatre performances, and television live shows like Owambe and Pepsi Dance Party that was being showed every weekend with the audience responding on face book, Instagram and WhatsApp platforms among others. The research method is qualitative and analytical. The study employed a survey method of data collection to gather relevant material from published and unpublished materials in hard and soft copies which included online materials.
    [Show full text]
  • Reality Television and Audience Dilemma for Big Brother Naija Survival in Nigeria
    Predestinasi Volume 14, No. 1, Juni 2021 Hal. 72- 84 ISSN (Print): 1978-9351 Reality Television and Audience Dilemma for Big Brother Naija Survival in Nigeria Stanislaus Iyorza Department of Mass Communication, University of Calabar, Cross River State, Nigeria. *e-mail: [email protected] ABSTRACT The Big Brother Naija show is a reality television programme in Nigeria that premiered first in the year 2006, a programmein Nigeria that admits between 12 and 21 housemates for a period of 3 weeks to evoke certain characteristics from them. From inception, the show has attracted wide condemnation over acts of indecency and immorality among the housemates, while some audiences feel the program still has some benefits to the housemates, the audiences and Nigeria as a whole. Consequently, the call for ban of the program in some quarters as well as the support for the survival of same places the audience of the show in a dilemma. The objectives of this paper include to ascertain the benefits or values of the Big Brother Naijaprogramme to the housemates and audiences and to determine the audiences’ position on the survival or proscription of the show. This study is supported by a framework of Uses and Gratification Theory and the Social Learning Theory. Under the quantitative research method employed in this study, the survey design was adopted for a sample population of 460 respondents. Findings show that audiences largely accept that the show has value to the social and economic status of the housemates with little value to educational and emotional needs of the audience despite its fairly significant entertainment value.More respondents agreed to the indecent and corrupt nature of the Big BrotherNaija with a little more than of half of the population calling for its ban.
    [Show full text]
  • Big Brother Naija Pepper Dem – When the Pepper Becomes
    BIG BROTHER NAIJA PEPPER DEM – WHEN THE PEPPER BECOMES TOO HOT; CAN THE HOUSEMATES SUE THE PRODUCERS OF BIG BROTHER NAIJA FOR PSYCHOLOGICAL/ PSYCHIATRIC INJURY SUFFERED IN THE COURSE OF THE SHOW? BIG BROTHER NAIJA PEPPER DEM – WHEN THE PEPPER BECOMES TOO HOT; CAN THE HOUSEMATES SUE THE PRODUCERS OF BIG BROTHER NAIJA FOR PSYCHOLOGICAL/ PSYCHIATRIC INJURY SUFFERED IN THE COURSE OF THE SHOW? Introduction The rise in the popularity of reality TV shows like the Jeremy Kyle Show, Keeping up with the Kardashians, and Love Is- land has captivated the minds and hearts of viewers all over the world. Nigeria is not left out from the obsession with reali- ty TV shows which has grown in popularity over the last decade. One of the shows which has caught the hearts of Nigerians is Big Brother Naija. Indeed, the drama and controversy sur- rounding the show, particularly the recently concluded season, has been second to none. This article briefly reviews the recent landmark ruling of the New South Wales Workers Compensation Commission in Aus- tralia1 (“the Commission”) which in essence, redefined the relationship between a reality show network and its contestant. In the ruling, the Commission ordered the payment of compensation to the contestant for psychological/ psychiatric injury suffered in the course of the engagement. The article further considers the likely impact of the ruling on, arguably, the most popular reality TV show in Nigeria. Summary of the facts and decisions reached in the Australian landmark ruling Nicole Prince (“the Applicant”) had applied as a contestant for the Seven Network (Operations) Limited’s (“the Respondent”) television program known as “House Rules” - a home renovation reality TV show which pitches pairs of contestants against others in order to win a prize at the end of the show.
    [Show full text]
  • Globalisation, Cultural Identity and the Dependency
    GLOBALISATION, CULTURAL IDENTITY AND THE DEPENDENCY SYDROME: THE PRODUCTION AND AIRING OF BIG BROTHER NAIJA (BBN) IN SOUTH AFRICA ABSTRACT The concept of globalization has increasingly become a topical issue in discourse involving international communication. The advent of the Internet, new media technologies and inter- country media systems have greatly aided the compression of the globe and drastically reduced the barrier of space and time. A very crucial feature of this globalized era is the increased exchange of media products and cultural content among countries. However, scholars have pointed out the spate of inequality in global information flow. The new world information and communication order tends to be in favour of the developed countries to the detriment of the developing ones. This is manifested in the spate of media dependency for content and technology on developed spheres of the globe by the developing ones. The technological development of the Northern hemisphere gives them ample opportunity for massive production of media content which are massively exported to the southern hemisphere. The implication of this is the high exposure to the culture of the developed nations, because media content carries with it the culture of where it was produced. The high exposure tends to bring about cultural crisis in the developing nations with people preferring the constantly mediated culture to the indigenous culture. The Big Brother Naija reality TV show was recently produced and aired in South Africa. Even though it was a Nigeria-based show, the sponsor chose South Africa as a result of quality infrastructure that would guarantee quality delivery.
    [Show full text]
  • Persuasion of Television Commercials and Consumer Purchase Dynamics: the Context of Big Brother Naija
    IJMC Volume 5, 2020 PERSUASION OF TELEVISION COMMERCIALS AND CONSUMER PURCHASE DYNAMICS: THE CONTEXT OF BIG BROTHER NAIJA. OJEMOLA, Adeyoola Mercy Mass Communication Programme, Bowen University Iwo, Osun State AYO-OBIREMI, T. IfeKristi Mass Communication programme, Bowen University Iwo, Osun State AMARAEGBU, A. Jerushah Mass Communication Programme, Bowen University Iwo, Osun State Abstract Commercials, as communication tactics, focus on convincing consumers to buy a product. They become persuasive when using various means to attract the attention of the target audience, creating interests and encouraging the final action of purchase. Television commercials have the potency to influence audience. To examine this influence, this study adopted the widely viewed Big Brother Naija show in the bid to understand the persuasive effects of the show’s adverts on its audiences. The study was conducted through a questionnaire survey. The purposive and inferential sampling techniques were used to select a sample of 200 University of Lagos 475 Idia: Journal of Mass Communication, Igbinedion University, Okada IJMC Volume 5, 2020 students, who the show in the 2019 season. Findings indicate that Big Brother Naija reality show, contributes largely to the reception of an advertised product, as some will only buy a product because it was advertised on their favourite TV show. Findings also indicate that TV commercials generally have influence on the purchase of a product as against other media. This study recommends that advertisers should adopt techniques and appeals in TV commercials that increase their persuasiveness and appeal to the audience. Key words: Television, Commercials, Advertising, Persuasion, Big Brother Naija INTRODUCTION Advertising has grown increasingly popular as an object of enquiry, a field of professional practice and an index of modern business.
    [Show full text]
  • Meritocracy to Mediocrity in Nigeria: Experience of the 4Th Republic
    International Journal of Innovative Social Sciences & Humanities Research 7(4):10-19, Oct.-Dec., 2019 © SEAHI PUBLICATIONS, 2019 www.seahipaj.org ISSN: 2354-2926 © SEAHI PUBLICATIONS, 2018 www.seahipaj.org ISSN: 2354-2926 Meritocracy To Mediocrity In Nigeria: Experience Of The 4th Republic ELUOZO, Collins Department of Curriculum and Instructional Technology (Science Education Option) Faculty of Education Ignatius Ajuru University of Education, Port Harcourt, Nigeria [email protected];[email protected] 08111312517 ABSTRACT This research work titled Meritocracy to Mediocrity in Nigeria: Experience of the 4th Republic was born out of the current state of Nigeria. This paper surveyed deeply into the political arena of Nigeria and the world’s perception about Nigeria’s current state as well as the leaders’ attitude since 1960 till date. This paper traced the historical emergence of the nation called Nigeria right from the first appearance of the British moguls in the year 1861. The roles played by the Royal Niger Company in capturing protectorates, how Lagos was discovered and became first settlement of the Whiteman was revealed. The paper further traced how this marriage called Nigeria came to be. The invitation of an army actor Frederick Lord Lugard in 1800’s for protection of the Northern protectorates against French invasion and the fight against jihadists as well as slave trade abolition by the Islamic empires was harnessed. How the presence of a British respected journalist Flora Shaw who later became the wife of Lugard changed the system with her formation of the name Nigeria after tributaries of sailors was discussed. The paper reviewed the contributions of all the Nigerian leaders from 1861 to 2019.
    [Show full text]