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Download the Bbnaija Social Media Guide 2021 BIG BROTHER NAIJA SOCIAL MEDIA RULE BOOK Guidelines for the Media coverage and use of Big Brother Naija Content CONTENTS 01 02 03 04 05 INTRODUCTION BBNAIJA CONTENT WHAT FANS ARE WHAT FANS ARE SETTING COVERAGE BANK LOOKING FOR LOOKING FOR OBJECTIVES 06 07 08 09 10 STAYING OUT OF GUIDELINES FOR CONFLICT BBNAIJA TALENTS, TROUBLE REPORTING BBNAIJA RESOLUTION EVENTS INTERVIEWS AND ON SOCIAL MEDIA EXECUTIVES 11 12 13 14 TRICKS AND TIPS ALL THE PEOPLE CONTACT FAQS YOU NEED TO KNOW INFORMATION HELLO These guidelines are designed to oer guidance and information to our media partners, social media inluencers, journalists, bloggers (Web and Instagram) and editors on the coverage of BBNAIJA in relation to the 2021 Big Brother Naija reality TV show. Please note that these Guidelines are not a license or legal document and do not conirm whether or not an activity infringes any IP rights in relation to the 2021 Big Brother Naija reality TV show. We regret that MultiChoice Nigeria cannot provide individual feedback on each potential use of its content. It is the responsibility of individuals and companies to seek their own legal advice. 1 INTRODUCTION Big Brother Naija MultiChoice Nigeria Big Brother Naija is the biggest reality show in MultiChoice provides subscription services to the Africa, a big content driver for media houses, multi-channel, digital, pay-TV products DStv and with interests from numerous fans across the GOtv with the exclusive license and authorization continent and beyond! to broadcast the Big Brother Naija Show. Many media organisations, journalists, social media inluencers, bloggers and non-commercial organisations will want to be a part of its sixth edition which premieres Saturday, 24 July 2021. MultiChoice Nigeria recognizes the importance of the role its media partners play in reporting and amplifying the show and as such is taking the necessary steps to ensure that the show is properly featured and represented across multiple media (including social) platforms. 2 BBNAIJA CONTENT BANK We understand the need for easy and speedy access to the high quality publicity materials – photos and videos – for you to cover the show adequately. We have therefore provided a central content bank for the show via a special website www.bbnaijamediaguide.com. The content bank contains: Videos Photos Interesting clips from Big Brother Naija will also be All the relevant oicial photos will be provided for shared in the content bank via an embed link. All optimum coverage. The photos provided are the videos are to be used in accordance with these intellectual property of MultiChoice Nigeria and guidelines. You are not permitted to watermark are strictly for editorial coverage. You are not the visuals or adapt it to purposes other than for permitted to watermark the photos. the coverage and reportage of the show. 3 WHAT ARE FANS LOOKING FOR? Big Brother Naija enjoys fandom from all over the African continent and in the diaspora. It is a show that cuts across all demographics, uniting everyone in its wake. The Lockdown Edition - the show’s most successful outing yet - served to reairm just how much the show is loved, and the opportunities therein for the media. Below is a summary of the things fans of the show are constantly looking for. 1. Fans want the most engaging content. 2. Fans want content that provides them with an emotional connection. 3. Fans want an opportunity to air their opinions. 4. Fans want major and minor talking points which can range from the mildest of drama to the most pedantic emotional outburst. 5. Fans are looking for action. They want content that entertains, educates or inspires them. 6. Fans need gossip. It fuels the biggest conversations across platforms. 7.Fans also look for heroes to love, villains to condemn, and storylines to become lost in. 4 SETTING COVERAGE OBJECTIVES The experience from the previous editions of 3. Provide fans with all the information they need to BBNaija have shown that having standard coverage know about this season. objectives improves communication and engagement via the choice of content, and manner 4. Encourage participation - get fans to renew their of dissemination. The aim is to provide as much subscriptions to enjoy the full BBNaija experience, value to your audience, so you can grow your follow the oicial BBNaija handles and vote platforms during this period. 5. Manage the BBNaija narrative whilst building Media coverage generated from BBNaija has the credibility for your platforms following objectives: 6. Reinforce MultiChoice and its brands – DStv and GOtv – as premium providers of authentic Nigerian 1. Reairm BBNaija as the most engaging reality TV and African entertainment show in Africa 2. Portray the show in the best light possible by highlighting the impact it continues to make in the lives of young Nigerians, and its contribution to job creation for hundreds of Nigerians as well as a platform that encourages discourse on topical issues such as Gender-Based Violence (GBV), Girl Child Education and other socio-cultural ills 5 The best ways to do this is via creativity and You are also encouraged to connect events from the authentic information. What are the best show to larger themes and entities exploring human captions, memes that creatively capture the behaviour or pop culture references. event? Example: Essay Title: “Fans love BBNaija’s Taye, and Please Note: Speciic examples are for we think it’s ONLY because of his 6 packs” illustrative purposes only. “10 Ways to Navigate The Friendzone Romance using Example: BBNaija’s Cleo Strategy.” “Lade has 99 problems and Tony is all 99 of them. #BBNaija “How BBNaija’s Dorathy Is Encouraging Body Positivity.” “Based on those House tasks, Lade is that friend that tells you everything will be alright while The more creative you get, the more engagement making sure everything is deinitely not going to you generate. Fans love creativity. be alright with you. #BBNaija” 6 STAYING OUT OF TROUBLE It is pertinent that media coverage and reportage of Big Brother Naija does not lead to Intellectual Property (IP) infringement, whether negligent or intentional. This is most important when considered that said IP infringement may result in a loss of your social media handles and channels. In this vein, we outline the dos and don’ts of the use of our BBNaija content on all platforms (inclusive of web, social media and more). This also covers the actions that may be taken by MultiChoice in the advent of any identiied breaches. The following is intended to guide media practitioners including bloggers and Social Media inluencers in their reportage of the Big Brother Naija reality show. It covers all forms of Social Media, including Instagram,YouTube, Facebook, other social networking sites and other internet postings, including news websites and blogs. 7 GUIDELINES FOR REPORTING BBNAIJA ON SOCIAL MEDIA MultiChoice Nigeria respects the desire of the media to post content it feels worthy and in line with its reputation. Equally, MultiChoice Nigeria has a right to protect its image and intellectual property. The following statements are guiding principles that apply to all media when engaging with our BBNaija content on Social Media: 1. Media are not allowed to LIVE-stream the show on TV from any mobile phone or hand-held device either directly or via any Social Media live applications including YouTube 2. Media are not allowed to record and publish over one minute of the show on any social media platform. 3. Media are prohibited from making any call for fans, viewers or followers to watch live or recorded footage of the show on their Social Media platforms. For non-media platforms, you must indicate that the page is a fan page. 8 4. Images can be sourced from the Africa Magic website and all oicial Social Media pages of BigBrotherNaija, DStv, GOtv and AfricaMagic. Images can also be obtained from the BBNaija media guide website. Image/Video sources should always be credited. 5. Media are encouraged to use oicial hashtag of the show #BBNaija and any additional hashtag as communicated per time 6. Retweets and reposts from oicial Social Media pages of BigBrotherNaija, DStv, GOtv and AfricaMagic are allowed 7. Should a media platform require video footage, they are to oicially request same by sending an email to [email protected] 9 CONFLICT RESOLUTION Ideally, we don’t have to get to this part. We want 4. Social Media platform will notify the right owners you to stay within the conines of the rule book but (MultiChoice) on actions taken. IP infringement is important to us and we will take serious steps to resolve and protect our BBNaija 5. Social media pages streaming live content may content. be shut down immediately In the advent of a breach of policy, the following As outlined above, our priority is providing you with actions will be carried out by MultiChoice Nigeria: the best options of working with our BBNaija content. Adhering to these guidelines will ensure 1. Within 24 hours, identiied owners (bloggers, that our working relationship is mutually beneicial owners of Social Media pages and/or YouTube and can be maximized for more opportunities. accounts) will be notiied via email with phone calls serving as a follow-up. 2. Identiied parties will be expected to respond within the same 24-hour communicative timeframe. 3. In the advent of the blogger not removing the said content within the time frame allotted, that page will be oicially reported to the respective Social Media platforms. 10 BIG BROTHER NAIJA EVENTS One of the main attractions of Big Brother Naija are the events. Events provide viewers with high-intensity live engagement opportunities.
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