2021 BIG BROTHER NAIJA SOCIAL MEDIA RULE BOOK Guidelines for the Media coverage and use of Big Brother Naija Content CONTENTS 01 02 03 04 05 INTRODUCTION BBNAIJA CONTENT WHAT FANS ARE WHAT FANS ARE SETTING COVERAGE BANK LOOKING FOR LOOKING FOR OBJECTIVES
06 07 08 09 10 STAYING OUT OF GUIDELINES FOR CONFLICT BBNAIJA TALENTS, TROUBLE REPORTING BBNAIJA RESOLUTION EVENTS INTERVIEWS AND ON SOCIAL MEDIA EXECUTIVES 11 12 13 14 TRICKS AND TIPS ALL THE PEOPLE CONTACT FAQS YOU NEED TO KNOW INFORMATION HELLO These guidelines are designed to o er guidance and information to our media partners, social media in luencers, journalists, bloggers (Web and Instagram) and editors on the coverage of BBNAIJA in relation to the 2021 Big Brother Naija reality TV show.
Please note that these Guidelines are not a license or legal document and do not con irm whether or not an activity infringes any IP rights in relation to the 2021 Big Brother Naija reality TV show. We regret that MultiChoice Nigeria cannot provide individual feedback on each potential use of its content. It is the responsibility of individuals and companies to seek their own legal advice.
1 INTRODUCTION
Big Brother Naija MultiChoice Nigeria
Big Brother Naija is the biggest reality show in MultiChoice provides subscription services to the Africa, a big content driver for media houses, multi-channel, digital, pay-TV products DStv and with interests from numerous fans across the GOtv with the exclusive license and authorization continent and beyond! to broadcast the Big Brother Naija Show.
Many media organisations, journalists, social media in luencers, bloggers and non-commercial organisations will want to be a part of its sixth edition which premieres Saturday, 24 July 2021.
MultiChoice Nigeria recognizes the importance of the role its media partners play in reporting and amplifying the show and as such is taking the necessary steps to ensure that the show is properly featured and represented across multiple media (including social) platforms.
2 BBNAIJA CONTENT BANK
We understand the need for easy and speedy access to the high quality publicity materials – photos and videos – for you to cover the show adequately. We have therefore provided a central content bank for the show via a special website www.bbnaijamediaguide.com. The content bank contains:
Videos Photos
Interesting clips from Big Brother Naija will also be All the relevant o icial photos will be provided for shared in the content bank via an embed link. All optimum coverage. The photos provided are the videos are to be used in accordance with these intellectual property of MultiChoice Nigeria and guidelines. You are not permitted to watermark are strictly for editorial coverage. You are not the visuals or adapt it to purposes other than for permitted to watermark the photos. the coverage and reportage of the show.
3 WHAT ARE FANS LOOKING FOR? Big Brother Naija enjoys fandom from all over the African continent and in the diaspora. It is a show that cuts across all demographics, uniting everyone in its wake. The Lockdown Edition - the show’s most successful outing yet - served to rea irm just how much the show is loved, and the opportunities therein for the media. Below is a summary of the things fans of the show are constantly looking for.
1. Fans want the most engaging content.
2. Fans want content that provides them with an emotional connection.
3. Fans want an opportunity to air their opinions.
4. Fans want major and minor talking points which can range from the mildest of drama to the most pedantic emotional outburst.
5. Fans are looking for action. They want content that entertains, educates or inspires them.
6. Fans need gossip. It fuels the biggest conversations across platforms.
7.Fans also look for heroes to love, villains to condemn, and storylines to become lost in.
4 SETTING COVERAGE OBJECTIVES The experience from the previous editions of 3. Provide fans with all the information they need to BBNaija have shown that having standard coverage know about this season. objectives improves communication and engagement via the choice of content, and manner 4. Encourage participation - get fans to renew their of dissemination. The aim is to provide as much subscriptions to enjoy the full BBNaija experience, value to your audience, so you can grow your follow the o icial BBNaija handles and vote platforms during this period. 5. Manage the BBNaija narrative whilst building Media coverage generated from BBNaija has the credibility for your platforms following objectives: 6. Reinforce MultiChoice and its brands – DStv and GOtv – as premium providers of authentic Nigerian 1. Rea irm BBNaija as the most engaging reality TV and African entertainment show in Africa
2. Portray the show in the best light possible by highlighting the impact it continues to make in the lives of young Nigerians, and its contribution to job creation for hundreds of Nigerians as well as a platform that encourages discourse on topical issues such as Gender-Based Violence (GBV), Girl Child Education and other socio-cultural ills 5 The best ways to do this is via creativity and You are also encouraged to connect events from the authentic information. What are the best show to larger themes and entities exploring human captions, memes that creatively capture the behaviour or pop culture references. event? Example: Essay Title: “Fans love BBNaija’s Taye, and Please Note: Speci ic examples are for we think it’s ONLY because of his 6 packs” illustrative purposes only. “10 Ways to Navigate The Friendzone Romance using Example: BBNaija’s Cleo Strategy.” “Lade has 99 problems and Tony is all 99 of them. #BBNaija “How BBNaija’s Dorathy Is Encouraging Body Positivity.” “Based on those House tasks, Lade is that friend that tells you everything will be alright while The more creative you get, the more engagement making sure everything is de initely not going to you generate. Fans love creativity. be alright with you. #BBNaija” 6 STAYING OUT OF TROUBLE It is pertinent that media coverage and reportage of Big Brother Naija does not lead to Intellectual Property (IP) infringement, whether negligent or intentional.
This is most important when considered that said IP infringement may result in a loss of your social media handles and channels.
In this vein, we outline the dos and don’ts of the use of our BBNaija content on all platforms (inclusive of web, social media and more).
This also covers the actions that may be taken by MultiChoice in the advent of any identi ied breaches.
The following is intended to guide media practitioners including bloggers and Social Media in luencers in their reportage of the Big Brother Naija reality show.
It covers all forms of Social Media, including Instagram,YouTube, Facebook, other social networking sites and other internet postings, including news websites and blogs.
7 GUIDELINES FOR REPORTING BBNAIJA ON SOCIAL MEDIA
MultiChoice Nigeria respects the desire of the media to post content it feels worthy and in line with its reputation. Equally, MultiChoice Nigeria has a right to protect its image and intellectual property.
The following statements are guiding principles that apply to all media when engaging with our BBNaija content on Social Media:
1. Media are not allowed to LIVE-stream the show on TV from any mobile phone or hand-held device either directly or via any Social Media live applications including YouTube
2. Media are not allowed to record and publish over one minute of the show on any social media platform.
3. Media are prohibited from making any call for fans, viewers or followers to watch live or recorded footage of the show on their Social Media platforms. For non-media platforms, you must indicate that the page is a fan page.
8 4. Images can be sourced from the Africa Magic website and all o icial Social Media pages of BigBrotherNaija, DStv, GOtv and AfricaMagic. Images can also be obtained from the BBNaija media guide website. Image/Video sources should always be credited.
5. Media are encouraged to use o icial hashtag of the show #BBNaija and any additional hashtag as communicated per time
6. Retweets and reposts from o icial Social Media pages of BigBrotherNaija, DStv, GOtv and AfricaMagic are allowed
7. Should a media platform require video footage, they are to o icially request same by sending an email to [email protected]
9 CONFLICT RESOLUTION Ideally, we don’t have to get to this part. We want 4. Social Media platform will notify the right owners you to stay within the con ines of the rule book but (MultiChoice) on actions taken. IP infringement is important to us and we will take serious steps to resolve and protect our BBNaija 5. Social media pages streaming live content may content. be shut down immediately
In the advent of a breach of policy, the following As outlined above, our priority is providing you with actions will be carried out by MultiChoice Nigeria: the best options of working with our BBNaija content. Adhering to these guidelines will ensure 1. Within 24 hours, identi ied owners (bloggers, that our working relationship is mutually bene icial owners of Social Media pages and/or YouTube and can be maximized for more opportunities. accounts) will be noti ied via email with phone calls serving as a follow-up.
2. Identi ied parties will be expected to respond within the same 24-hour communicative timeframe.
3. In the advent of the blogger not removing the said content within the time frame allotted, that page will be o icially reported to the respective Social Media platforms.
10 BIG BROTHER NAIJA EVENTS One of the main attractions of Big Brother Naija are the events. Events provide viewers with high-intensity live engagement opportunities. They are also crucial components of the show, deciding the fate of the Housemates. Engagements are expected to spike during these events. They are:
Nomination Shows Nomination shows where housemates get to nominate each other for eviction.
Eviction Shows Eviction shows are a highlight of Big Brother Nigeria due to the elimination of housemates from the show.
HoH Games Every week, the housemates take part in an intense competition for the HoH title.
11 INTERVIEWS: TALENT AND EXEC MultiChoice encourages media interviews of the BBNaija alumni as well as the executives behind the show. Interviews are a great resource for content, and we are happy to help facilitate your requests to speak to persons of interest about the show.
Talents The best times to connect with talents are the days following their exit from the BBNaija House. Interview requests with ex-housemates of the show can be forwarded to the MultiChoice Public Relations team or Agency PR consultants. Successful interview requests will be facilitated by an Agency representative.
Exec Interviews Interview requests will be treated as stated above. Journalists can interview the following MultiChoice Nigeria Senior Execs:
John Ugbe Martin Mabutho Busola Tejumola Chief Executive Officer Chief Customer Officer Executive Head, Content and West Africa Channels 12 TRICKS & TIPS Creative Captions: Captions are great marketing tools for your content. The theatrical and explosive nature of BBNaija content is a caption-mine for you to utilise appropriately. Creative captions are key. The more angles you can mine, the better your chances of standing out and attracting engagement.
Examples: Normal Caption: “Oyin and Femi argued over the use of ketchup last night.” Creative Caption: “The iercest battle of BBNaija happened over ketchup. SMH.”
Normal Caption: “Watch Ngozi’s amazing dance routine from last night’s party.” Creative Caption: “If you didn’t catch Ngozi’s explosive moves last night, you are missing out on the best parts of life.”
Normal Caption: “Temi spent 20 minutes just checking himself out in the mirror.” Creative Caption: “The award for Most Narcissistic Nigerian goes to Temi.”
Frequency: We understand that the frequency of posts varies from platform to platform. But with BBNaija, the more the better. Fans have shown a propensity to gravitate and engage with platforms that possess the most wholesome and creative content.
13 TRICKS & TIPS Speed of Marketing: The early bird catches the most eyeballs. The faster you are to publish, the faster you are to becoming content king for BBNaija.
Analysis: Analytical content works wonders. Provide fans with more angles of thought and a fresh perspective of events, and watch how quickly you turn into an authority on the show. BBNaija has been shown to edge platforms beyond your competition. This could be you. Engaging on an in-depth level moves you beyond the rest. Look out for behavioural patterns and trends within the house. Link them together for a great narrative and explainer piece or thread.
Topical Examples:
“Why we think Ayo is the Alpha Male Of BBNaija 2021” “We have proof that Tope has the best emotional intelligence in the house!” “Why Nina represents the true Nigerian struggle to be relevant by any means”
Predictions: Nobody knows who will be the last housemate standing. But they want to know, and they are making predictions in o line conversations. You can curate and dominate the conversation with bold predictions, blu ing and polls. This is a great content format to drive the conversation.
14 TRICKS & TIPS Polls: One of the most engaging aspects of BBNaija, Quizzes and Vox Pops: Fans love the chance to be is the voting process. Voting gives people a tangible able to air their views and content like quizzes and chance to pick favourites and commit to keeping vox pops that allows them to do so is always a good them in the house. On social media, they are eager idea when trying to generate engagement. to replicate this process. Go heavy on polls for spikes in your engagement.
Polls also increase your ‘authority status.’ You can also get creative with your polls. The basics are the nomination and eviction polls. But you can go one better with exploring behaviours, rivalries, romance and more.
Examples:
“Will Temi and Bayo start a relationship?: Answers: Yass! Noooo! Temi deserves better! Bayo deserves better?”
“Do you ind Adaku’s behaviour o ensive? “No. She is a strong woman! Yes, who even does that?”
15 EVERYONE YOU NEED TO KNOW
Here’s a list of everyone you need to know to help with your coverage of Big Brother Naija.
S/N Name Designation Email Address
Executive Head, Corporate Caroline.Oghuma@ng. Caroline Oghuma 1 Affairs, MultiChoice Nigeria multichoice.com
Public Relations Jennifer Ukoh [email protected] 2 Manager, GOtv Nigeria. choice.com Public Relations Aisha Ibrahim-Alfa Aisha.IbrahimAlfa 3 Executive, Gotv Nigeria @ng.multichoice.com
Lead PR and Communications [email protected] 4 Njideka Akabogu Adviser, MultiChoice Account.
16 CONTACT INFORMATION General Information
In general, there are many exciting and engaging ways to cover Big Brother Naija. Get involved!
If you would like to know more about the show, please visit the Big Brother Naija o icial website.
Facebook: BigBrotherNigeria
YouTube: Big Brother Naija
Instagram: @BigBroNaija
Website: [africamagic.dstv.com/show/big-brother-naija]
17 CONTACT INFORMATION Alternatively, you can follow all veri ied social media pages of DStv, GOtv and Africa Magic:
Instagram: @DStvNigeria Instagram: @GOtvNg Instagram: @africamagic
Facebook: DStvNg Facebook:GOtvNigeria Facebook: Africa Magic
Press Requests
For further press inquiries, do send an email to:
[email protected]. [email protected] [email protected]
18 FAQS 1. Where can I ind the o icial BBNaija media content? All o icial BBNaija media content or publicity materials can be downloaded on www.bbnaijamediaguide.com. Speci ically requested photos or videos can be sent directly to your shared email address. .
2. How do I know if I am in breach of any policy? This policy is exhaustive, but you can consult with your individual legal representative. If in doubt, it is advisable to contact an in-house MultiChoice media rep.
3. If I ind a secret stream of BBNaija, and I share it, am I in breach? Sharing an uno icial stream of BBNaija is a breach of our media policy and IP infringement. Only o icial broadcast channels and streams are to be disseminated.
19 FAQS 4. Can I write ‘BBNaija’ as ‘BB Naija’? No, you can’t. Big Brother Naija, when shortened o icially becomes BBNaija. Writing it as ‘BB Naija’ is wrong. The o icial acronym is BBNaija.
5. What is the correct hashtag for BBNaija? The o icial hashtag is #BBNaija. Any other variant will be communicated in due time.
6. What is the BBNaija o icial website? The o icial Big Brother Naija website is: https://africamagic.dstv.com/show/big-brother-nigeria
7. Can I interview a disquali ied housemate? Yes, you can. However, depending on the circumstances surrounding the disquali ication, the PR team may not be able to facilitate such interviews.
8. What is the theme of the sixth season of BBNaija? As we’ve done in previous years, this will be communicated by the show’s host during the live premiere of the season.
20 FAQS 9.What should I do to watch Big Brother Naija? To watch Big Brother Naija, you need to be a DStv or GOtv customer. If you’re not, please visit www.dstvafrica.com or www.gotvafrica.com or contact the nearest MultiChoice o ice or branch and subscribe to DStv or GOtv Max or Jolli. You can also download the MyDStv app and MyGOtv app from the app store to reconnect, upgrade your package and for other self-service options
10.How do fans of BBNaija outside Africa watch the show? MultiChoice’s rights to the Big Brother format allows only for the production and broadcast in Africa via DStv and GOtv. Fans outside Africa can catch daily, weekly reviews and other exciting updates on the BBNaija o icial social media pages or on Showmax, which is now available in the United Kingdom. DStv Premium customers enjoy a Showmax subscription at no extra cost as part of DStv Thanks reward programme whilst other customers get Showmax at half the price. Visit www.showmax.com to sign up! 21 THANK YOU