Board of Directors Meeting

February 21, 2013 12:30 p.m. to 3:00 p.m. ET Augustus B. Turnbull III State Conference Center 555 West Pensacola Street Tallahassee, FL 32306

Workforce Florida Board/Florida Workforce Chairs’ Alliance – Boxed Lunch Pick-up 11:15 a.m. Room 208 – Auditorium

FWCA Meeting 11:30 A.M TO 12:30 P.M. ET

Board of Directors Meeting Agenda FEBRUARY 21, 2013 • 12:30 TO 3:00 P.M. ET

FLORIDA STATE CONFERENCE CENTER – ROOM 208 AUDITORIUM 555 WEST PENSACOLA STREET • TALLAHASSEE, FL 32306

Chairman’s Welcome & Opening Remarks Dwayne Ingram

 Race to Place Stacy Campbell-Domineck

Florida Workforce System Branding Update IDEAS of Orlando Tab 1

Consent Items

 Approval of Designee Tab 2  Approval of Minutes Tab 3  Approval of Waiver Review Committee Recommendation Ric Shriver Tab 4

Action Items

 Approval of Legislative Agenda April Money Tab 5  Approval of Local Plans Mary Lazor Tab 6  Approval of Biennial Recertification of Regional Workforce Boards David Cooper Tab 7  Career & Professional Education Industry Certification List Approval Jayne Burgess Tab 8  Statewide Targeted Occupations List Jayne Burgess Tab 9  Approval of Electronic Board Packet Policy Scott Fennell Tab 10  Approval of Contract under Workforce Florida Contracting Policy Jay Barber Tab 11 o Quick Response Training – St. Petersburg College

Council Reports

 Finance & Efficiency Council Andy Perez Tab 12

 Performance Council Britt Sikes Tab 13

 Global Talent Competitiveness Council Ric Shriver Tab 14

President’s Report Chris Hart

Regional Workforce Board Reports

 Florida Workforce Chairs’ Alliance Lenné Nicklaus-Ball

 Florida Workforce Development Association Richard Williams

New Business & Public Comment

Chairman’s Closing Remarks Dwayne Ingram

Information Items Tab 15

 Biography of Jesse Panuccio, Executive Director, Florida Department of Economic Opportunity  Employ Florida Statewide Marketing and Outreach Update  Councils Membership List  2013 Meeting Schedule

UPCOMING MEETINGS

Workforce Florida Executive Committee Meeting April 17, 2013

Workforce Florida Board of Directors/Councils Meetings May 21-22, 2013 (please note - new dates) Naples

FLORIDA WORKFORCE SYSTEM STATEWIDE BRANDING INITIATIVE UPDATE

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Goal: Through research-based strategic market analysis and collaborative input from stakeholders throughout Florida’s workforce development system, develop recommendations for a single, common brand that conveys and promotes a comprehensive, unified and aligned system of world-class services for job seekers, workers and businesses.

Project Launch Date: November 2012 Target Date for Rebranding Recommendations: May 2013 Quarterly Meeting of the Workforce Florida Inc. Board of Directors

Background: At the November 2012 Board of Directors and related meetings, the Workforce Florida board and partners were introduced to Team IDEAS, the competitively selected Florida firm chosen to conduct the research and development of a statewide, unified brand for Florida’s workforce system, consistent with the branding provision in Chapter 445.007, Florida Statutes.

Charged with leading the Florida Workforce System Branding Initiative, Workforce Florida has committed to a transparent and collaborative process. The next board update is planned for February 21, 2013. Team IDEAS of Orlando will report on Phase I research findings to date.

The branding initiative was officially launched in November with an overview briefing for Workforce Florida’s board and partners and participation in the Florida Workforce Development Association and Florida Workforce Chairs’ Alliance meetings. Team IDEAS also held a daylong, open-door, “drop-in” session for regional and state workforce lea