l ISSUE 91 l APRIL 2014 l DHS 20 /- l USD 5.99/- The MiddleEast’s First Automotive, Tires &Parts NewsSource T P www.tiresandparts.net Speake Aerobull iPhone Hot Products/Page68

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PUBLISHER’S NOTE

It is that time of the year again, when rain and even hailstorms are a prelude to soaring temperatures. Mornings on the roads are characterized by fog and poor visibility. Paying attention to the road and road safety is particularly important at this time of the year. This is why it was just the right time for RoadSafetyUAE. com to launch an awareness campaign to get people to pledge that they will ‘Make UAE Roads Safer!’ In view of the fact that the UAE has one of the highest per-capita road fatalities on a global basis, this new campaign that aims to get at least 100,000 pledges from drivers by the end of the year is particularly admirable. I highly believe that the way you drive is more of a cultural thing than something you learn from a driving institute. Since the UAE is a melting pot of different cultures and nationalities and everyone brings his own unique style of driving to the streets of the country, we end up with a cocktail of driving styles that can sometimes leave a really bitter taste in the mouth. If these aggressive drivers here tried their tricks in the US or Canada, they will probably end up in jail. Here, they either end up getting away with it or contributing to the growing list of road fatalities. Another development that caught my eye was the installation of robocops in the Democratic Republic of Congo to help regulate traffic and reduce the number of accidents. Considering that the UAE has always been quick to adopt technological innovations, I think it is only a matter of time before we see robocops on UAE roads too. With the Middle East automotive market growing at an unprecedented rate, we are slowly getting our rightful place on the global stage. We now have top shows like Top Gear coming to the UAE. I am not very big on predictions, but I do feel that with Expo 2020 scheduled to be held here in six years and Qatar being selected for World Cup 2022, this is just the beginning for the Middle East region.

Hamid Moaref Publisher

APRIL 2014 / CONTENTS

Publisher BUGATTI CHOOSES Hamid Moaref Editor PIANO MOTIF FOR NEW Ali Reza Sub Editors Sonja Baikogli LANG LANG EDITION Sherry Chen PAGE 16 Manju Mathew Merivict Sales & Marketing Ahmad Aji Design Shabeer Aziz Praful Circulation Assistants Mariam Thaha Sasi Pillai Dilfar

Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic Media Representative for Taiwan and China Media Federal Co., Ltd. Tel : +886-2-77081168 Fax: +886-2-77082077 18th Floor, No.114, Sec. 1, XinTai 5t