Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014 With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano For the FuoriSalone 2014, INTERNI has organized, during Design Week in Milan architecture (8-13 April), and until 18 April, the major Exhibition-Event Cortile del 700 Walter Maria de Silva FEEDING NEW IDEAS FOR THE CITY with Audi Cortile della Farmacia The new Exhibition-Event of INTERNI (the 17th) sets out to introduce and and Loggiato Ovest Torafu Architects develop the themes of Expo Milan 2015, which will open in May 2015. As usual, with Panasonic INTERNI has gathered, in the magnificent setting of the Università degli Studi Cortile dei Bagni Kengo Kuma & Associates of Milan, the original contributions of internationally acclaimed designers and with Salvatori and with Asahi Building-wall, Kajima, companies of reference in the field of innovation and research, transforming the Obayashi, Shimizu, Taisei, exhibition site into a creative and intellectual workshop in the open air, in which Takenaka, Ferragamo Parfums Cortile d’Onore to concentrate and develop proposals for the city of the future, with a particular exhibition Flydeas for the City focus on the subject matter of the Expo. with AgustaWestland Archea Architects, designers and artists have been asked to create and build temporary with atelier-a, Architettura Sonora installations that illustrate their interpretation of the theme of Expo Milano Atelier Bow-Wow with YKK AP 2015 “Feed the Planet, Energy for Life,” in a metaphorical and multidisciplinary dRMM approach. The relationship between human beings and Mother Earth, the with American Hardwood Export Council - Ahec relationship between natural materials and artificial construction, the links between Paola Navone technological innovation and sustainability are just some of the major themes with Deborah Milano Nemesi&Partners addressed by the designers, together with corporate partners. with Italcementi Group and with Styl-Comp Group The goal of the Exhibition-Event of INTERNI is to present these projects to the Speech Tchoban/Kuznetsov international design populace and, at the same time, to offer them to the city, so that with Velko 2000 they can be reinstalled and seen again during the six months of the Expo Milano Portali Scaloni d’Onore Ferruccio Laviani 2015 (May-October 2015), at the Expo Milano 2015 site and in the wider territory with C&C Milano of the city. In this sense, the Exhibition-Event for 2014 of Interni becomes a place of Portale Hall Aula Magna Carlo Dal Bianco experimentation for the prototyping of installations on different scales, which with Mosaico+ set out to continue and reiterate their design message on an urban scale, as collective Hall Aula Magna facilities capable of activating processes of encounter and exchange. MVRDV Expo Milano 2015 Università degli Studi di Milano design Press Conference - Monday 7 April, h. 14.30 - Aula Magna Cortile d’Onore Daniel Libeskind Opening Night with Music Performance and DJ set - Monday 7 April, h. 20.30 with Moroso Martino Berghinz Cortile d’Onore with Oluce Theatrical Performance Gran Serata Futurista - Friday 11 April, h. 21.00 Alberto Torsello with Abimis Aula Magna Italo Rota and Domus Academy with Cosentino Group Milano Design Run 2014 - Saturday 12 April, h. 10.00 AdesignerAday S. Foro Bonaparte 50 - Milano / F. Cortile d’Onore, Università degli Studi di milano with la Trentina Young Talent Award Hours Università degli Studi di Milano: with BE OPEN video/installation Felice Limosani 7-13 April from h. 9.00 to h. 24.00; 14-17 April from h. 9.00 to h. 23.00; Simone Micheli 18 aprile from h. 9.00 to h. 18.00 with Nieder and Welding Loggiato Ovest Orto Botanico di Brera exhibition Designing China Press Preview - Tuesday 8 April, h. 17.30 curator Yang Dongjiang Press Office Cocktail Orto - Tuesday 8 April, h. 19.00 Gruppo Pozzi Caffetteria Hours Orto Botanico di Brera: Luca Trazzi 7-13 April from h. 9.00 to h. 22.00 with La Marzocco and Lavazza Orto Botanico di Brera architecture Lissoni Associati with Laminam and Living Divani Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 1 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014 With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano Milan and the FuoriSalone architecture Design=Milano is the equation to refer to, in order to understand the Milanese Cortile del 700 Walter Maria de Silva FuoriSalone, an event organized for the first time in 1990 by Interni , when with Audi Salone del Mobile, usually held in Setember, was held instead in April, and that has Cortile della Farmacia and Loggiato Ovest now crossed the boundaries of a conventional market-show, from the point of view Torafu Architects of cultural interest and experimentation, with Panasonic to become a festive event, the design Cortile dei Bagni project, invading the whole city. Kengo Kuma & Associates In Italy, when you speak of design you inevitably end by speaking of Milan. with Salvatori and with Asahi Building-wall, Kajima, That explains why FuoriSalone came into being right in Milan, on home ground, Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums and the development of which seems to be almost unrelenting, as for a week it takes Cortile d’Onore up large areas of the city, that change into showcase “districts” luring the exhibition Flydeas for the City with AgustaWestland so-called “design community”, invading and conquering the city. Furthermore, Archea as years go by FuoriSalone has influenced the city morphology, re-inventing with atelier-a, Architettura Sonora . Atelier Bow-Wow and upgrading some of its districts permanently with YKK AP The April Design Week is by now a unique rendezvous on an international plane, dRMM with American Hardwood Export felt by everybody as a transversal, spectacular and unmissable happening, apart Council - Ahec from any specific interest in design. Paola Navone with Deborah Milano Within this project covering the whole city, FuoriSalone takes up every space Nemesi&Partners available, from the usual locations to traditional places such as museums with Italcementi Group and with Styl-Comp Group and art galleries, on this occasion cleared of their collections to accommodate Speech Tchoban/Kuznetsov experimental furniture and objects; from “found out” places (workshops, with Velko 2000 warehouses, disused factories) to tourists Portali Scaloni d’Onore to monumental places well-known Ferruccio Laviani yet “squatted” by temporary installations, thus “atypical”, The most important C&C Milano with component of ‘FuoriSalone’, apart from the content of the many proposals, Portale Hall Aula Magna Carlo Dal Bianco is the cultural-spectacular as well as market consumption – rendered in with Mosaico+ performances, installations, shows and experimental events – for everybody, Hall Aula Magna MVRDV spontaneously, in city spots transformed in “atypical” and attractive places, stages Expo Milano 2015 for a collective and many-sided pièce, that are also a direct “training” process design on a planning-educational plane. Cortile d’Onore A balance of the last few FuoriSalone allows to set a team effort historically, Daniel Libeskind with Interni as one of the players, the result of concepts backed by a multilinear with Moroso Martino Berghinz production, entrepreneural and creative context, that wants to be complementary with Oluce and not opposed to the renowned Salone del mobile di Milano and that takes the city Alberto Torsello with Abimis as ideal place for the interaction of a widespread culture to make design a factor of Italo Rota and Domus Academy meditation, development and encounter. with Cosentino Group AdesignerAday with la Trentina Young Talent Award with BE OPEN video/installation Felice Limosani Simone Micheli with Nieder and Welding Loggiato Ovest exhibition Designing China curator Yang Dongjiang Press Office Gruppo Pozzi Caffetteria Luca Trazzi with La Marzocco and Lavazza Orto Botanico di Brera architecture Lissoni Associati with Laminam and Living Divani Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 2 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014 With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 EXPO Milano 2015 From 1 May to 31 October 2015 Milan will host the Universal Exposition. The theme for this event is Feeding the Planet, Energy for Life. In a world where over one billion persons are struggling either with hunger or with obesity, a world that will have a population of 9 billion in 2050, the problems connected with nutrition are becoming extremely urgent. Expo Milano 2015 will approach this theme in economic, scientific, cultural and social terms, gathering intelligence and expertise from all over the world. The participating countries will propose concrete solutions to respond to certain decisive challenges: to ensure the right to healthful, safe and sufficient nutrition for all; to guarantee environmental, social and economic sustainability in the food production chain, and to safeguard awareness of the taste and culture of food. The objective of Expo Milano 2015 is to offer the world new, reasonable and shared guidelines to help win these battles. Outstanding companies on a national and international level have decided to support this project, investing resources and experience for its achievement as Partners of the Universal Exposition of 2015: Accenture, Enel, Fiat-Chrysler and CNH, Intesa Sanpaolo, Samsung, Selex-ES, Telecom Italia, Coop, Came, Cisco, Eni, Eutelsat, Fiera Milano and Illy.