Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano For the FuoriSalone 2014, INTERNI has organized, during Design Week in Milan architecture (8-13 April), and until 18 April, the major Exhibition-Event Cortile del 700 Walter Maria de Silva FEEDING NEW IDEAS FOR THE CITY with Audi Cortile della Farmacia The new Exhibition-Event of INTERNI (the 17th) sets out to introduce and and Loggiato Ovest Torafu Architects develop the themes of Expo Milan 2015, which will open in May 2015. As usual, with Panasonic INTERNI has gathered, in the magnificent setting of the Università degli Studi Cortile dei Bagni Kengo Kuma & Associates of Milan, the original contributions of internationally acclaimed designers and with Salvatori and with Asahi Building-wall, Kajima, companies of reference in the field of innovation and research, transforming the Obayashi, Shimizu, Taisei, exhibition site into a creative and intellectual workshop in the open air, in which Takenaka, Ferragamo Parfums Cortile d’Onore to concentrate and develop proposals for the city of the future, with a particular exhibition Flydeas for the City focus on the subject matter of the Expo. with AgustaWestland Archea Architects, designers and artists have been asked to create and build temporary with atelier-a, Architettura Sonora installations that illustrate their interpretation of the theme of Expo Milano Atelier Bow-Wow with YKK AP 2015 “Feed the Planet, Energy for Life,” in a metaphorical and multidisciplinary dRMM approach. The relationship between human beings and Mother Earth, the with American Hardwood Export Council - Ahec relationship between natural materials and artificial construction, the links between Paola Navone technological innovation and sustainability are just some of the major themes with Deborah Milano Nemesi&Partners addressed by the designers, together with corporate partners. with Italcementi Group and with Styl-Comp Group The goal of the Exhibition-Event of INTERNI is to present these projects to the Speech Tchoban/Kuznetsov international design populace and, at the same time, to offer them to the city, so that with Velko 2000 they can be reinstalled and seen again during the six months of the Expo Milano Portali Scaloni d’Onore Ferruccio Laviani 2015 (May-October 2015), at the Expo Milano 2015 site and in the wider territory with C&C Milano of the city. In this sense, the Exhibition-Event for 2014 of Interni becomes a place of Portale Hall Aula Magna Carlo Dal Bianco experimentation for the prototyping of installations on different scales, which with Mosaico+ set out to continue and reiterate their design message on an urban scale, as collective Hall Aula Magna facilities capable of activating processes of encounter and exchange. MVRDV Expo Milano 2015 Università degli Studi di Milano design Press Conference - Monday 7 April, h. 14.30 - Aula Magna Cortile d’Onore Daniel Libeskind Opening Night with Music Performance and DJ set - Monday 7 April, h. 20.30 with Moroso Martino Berghinz Cortile d’Onore with Oluce Theatrical Performance Gran Serata Futurista - Friday 11 April, h. 21.00 Alberto Torsello with Abimis Aula Magna Italo Rota and Domus Academy with Cosentino Group Milano Design Run 2014 - Saturday 12 April, h. 10.00 AdesignerAday S. Foro Bonaparte 50 - Milano / F. Cortile d’Onore, Università degli Studi di milano with la Trentina Young Talent Award Hours Università degli Studi di Milano: with BE OPEN video/installation Felice Limosani 7-13 April from h. 9.00 to h. 24.00; 14-17 April from h. 9.00 to h. 23.00; Simone Micheli 18 aprile from h. 9.00 to h. 18.00 with Nieder and Welding Loggiato Ovest Orto Botanico di Brera exhibition Designing China Press Preview - Tuesday 8 April, h. 17.30 curator Yang Dongjiang Press Office Cocktail Orto - Tuesday 8 April, h. 19.00 Gruppo Pozzi Caffetteria Hours Orto Botanico di Brera: Luca Trazzi 7-13 April from h. 9.00 to h. 22.00 with La Marzocco and Lavazza Orto Botanico di Brera architecture Lissoni Associati with Laminam and Living Divani
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 1 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano Milan and the FuoriSalone architecture Design=Milano is the equation to refer to, in order to understand the Milanese Cortile del 700 Walter Maria de Silva FuoriSalone, an event organized for the first time in 1990 by Interni , when with Audi Salone del Mobile, usually held in Setember, was held instead in April, and that has Cortile della Farmacia and Loggiato Ovest now crossed the boundaries of a conventional market-show, from the point of view Torafu Architects of cultural interest and experimentation, with Panasonic to become a festive event, the design Cortile dei Bagni project, invading the whole city. Kengo Kuma & Associates In Italy, when you speak of design you inevitably end by speaking of Milan. with Salvatori and with Asahi Building-wall, Kajima, That explains why FuoriSalone came into being right in Milan, on home ground, Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums and the development of which seems to be almost unrelenting, as for a week it takes Cortile d’Onore up large areas of the city, that change into showcase “districts” luring the exhibition Flydeas for the City with AgustaWestland so-called “design community”, invading and conquering the city. Furthermore, Archea as years go by FuoriSalone has influenced the city morphology, re-inventing with atelier-a, Architettura Sonora . Atelier Bow-Wow and upgrading some of its districts permanently with YKK AP The April Design Week is by now a unique rendezvous on an international plane, dRMM with American Hardwood Export felt by everybody as a transversal, spectacular and unmissable happening, apart Council - Ahec from any specific interest in design. Paola Navone with Deborah Milano Within this project covering the whole city, FuoriSalone takes up every space Nemesi&Partners available, from the usual locations to traditional places such as museums with Italcementi Group and with Styl-Comp Group and art galleries, on this occasion cleared of their collections to accommodate Speech Tchoban/Kuznetsov experimental furniture and objects; from “found out” places (workshops, with Velko 2000 warehouses, disused factories) to tourists Portali Scaloni d’Onore to monumental places well-known Ferruccio Laviani yet “squatted” by temporary installations, thus “atypical”, The most important C&C Milano with component of ‘FuoriSalone’, apart from the content of the many proposals, Portale Hall Aula Magna Carlo Dal Bianco is the cultural-spectacular as well as market consumption – rendered in with Mosaico+ performances, installations, shows and experimental events – for everybody, Hall Aula Magna MVRDV spontaneously, in city spots transformed in “atypical” and attractive places, stages Expo Milano 2015 for a collective and many-sided pièce, that are also a direct “training” process design on a planning-educational plane. Cortile d’Onore A balance of the last few FuoriSalone allows to set a team effort historically, Daniel Libeskind with Interni as one of the players, the result of concepts backed by a multilinear with Moroso Martino Berghinz production, entrepreneural and creative context, that wants to be complementary with Oluce and not opposed to the renowned Salone del mobile di Milano and that takes the city Alberto Torsello with Abimis as ideal place for the interaction of a widespread culture to make design a factor of Italo Rota and Domus Academy meditation, development and encounter. with Cosentino Group AdesignerAday with la Trentina Young Talent Award with BE OPEN video/installation Felice Limosani Simone Micheli with Nieder and Welding Loggiato Ovest exhibition Designing China curator Yang Dongjiang Press Office Gruppo Pozzi Caffetteria Luca Trazzi with La Marzocco and Lavazza Orto Botanico di Brera architecture Lissoni Associati with Laminam and Living Divani
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 2 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
EXPO Milano 2015 From 1 May to 31 October 2015 Milan will host the Universal Exposition. The theme for this event is Feeding the Planet, Energy for Life. In a world where over one billion persons are struggling either with hunger or with obesity, a world that will have a population of 9 billion in 2050, the problems connected with nutrition are becoming extremely urgent. Expo Milano 2015 will approach this theme in economic, scientific, cultural and social terms, gathering intelligence and expertise from all over the world. The participating countries will propose concrete solutions to respond to certain decisive challenges: to ensure the right to healthful, safe and sufficient nutrition for all; to guarantee environmental, social and economic sustainability in the food production chain, and to safeguard awareness of the taste and culture of food. The objective of Expo Milano 2015 is to offer the world new, reasonable and shared guidelines to help win these battles. Outstanding companies on a national and international level have decided to support this project, investing resources and experience for its achievement as Partners of the Universal Exposition of 2015: Accenture, Enel, Fiat-Chrysler and CNH, Intesa Sanpaolo, Samsung, Selex-ES, Telecom Italia, Coop, Came, Cisco, Eni, Eutelsat, Fiera Milano and Illy. Recently agreements have also been made with Ferrero and Technogym. The pavilions will stand on an area of about one million square meters, along the axis of Rho-Fiera and Malpensa. This is a strategic area, connected to two highways, a few kilometers away from the Linate and Malpensa airports, linked by a high-speed rail line and the metropolitan subway system. The Expo Milano 2015 and the thousands of appointments (cultural events and performances) planned for the six months of the event will bring over 20 million visitors to Milan, and 140 nations, as well as delegations of international organizations, civil society and corporations.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 3 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
masterlan expo
Expo Milano 2015 Masterplan
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 4 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
AGUSTAWESTLAND AgustaWestland, a Finmeccanica company, is the company of reference on the worldwide helicopter market, capable of offering the most technologically advanced and competitive solutions, with over 13,000 employees all over the world, and production activities concentrated in Italy, the UK, Poland and the United States. AgustaWestland completed 2012 with revenues of 4.243 billion euros, and a cumulative order portfolio of almost 12 billion euros, as well as orders acquired during the year of over 4 billion. AgustaWestland has strategic collaborations with other important players in the sector like the European Airbus and Stork Fokker companies for the NH90 program, and the Chinese firm AVIC II through the joint venture Jangxy Change Agusta Helicopter. Industrial collaborations have been launched with Kawasaki Heavy Industries, for the production of the AW101 in Japan, the South African group Denel and the US-based Boeing for the production under license of the Apache AH Mk.1 for the UK, the integration and final assembly of the CH-47F for the Italian Army. AgustaWestland also works with the Turkish company TAI n the program for the T129 combat helicopter. This network of alliances has contributed to widen the range of products and increase market penetration and commercial opportunities. AgustaWestland has the most complete range of products for commercial uses and defense. The helicopters in production cover all the main categories of weight, from the single-engine 1.8 ton model to the three-engine 16 ton unit, all using avant- garde technological solutions. AgustaWestland, with the models AW139, AW169 and AW189, is also the only helicopter manufacturer today to have a family of helicopters of the new generation that share the same design philosophy, operating capacities, parts, approach to maintenance and training, leading to significant advantages in terms of operative efficacy and reduction of organizational costs. Always on the technological front line, AgustaWestland invests 10-12% of total income in R&D. The company also plays a fundamental role in the European Clean Sky program aimed at development of advanced technological solutions for the reduction of noise emissions, favoring the use of more efficient, ecological propulsion systems. AgustaWestland is involved in the study of tiltrotor and tiltwing technologies capable of combining the performance advantages of fixed wings with the typical virtues of the rotating wing on the level of operative flexibility. AgustaWestland takes particular care to guarantee clients effective logistical and maintenance support in order to increase operative capacities and management costs. Assistance for commercial clients is provided by a worldwide network of Service Centers connected to parts warehouses located in Europe, the United States, the Middle East and the Far East. The training solutions, which also include specific courses for maintenance and advanced flight simulators, are provided throughfour Training Academies in Italy, UK, USA and Malaysia. Training services are also expanding in other regional areas of the globe.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 5 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
The new AgustaWestland AW169
The AgustaWestland AW169, AW139 and AW189 family of helicopters
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 6 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
AUDI Audi, the premium brand in Volkswagen Group, expresses much of its long history since 1909 in the four rings that form its logo, one each for Horch, Wanderer, DKW and Audi, the four car-makers that established Auto Union AG in 1932. Then, in 1949, the company became Auto Union GmbH, the precursor of Audi as we know it today, representing a fundamental stage in the development of the German marque, on a par with its acquisition by Volkswagen in the period 1964 to 1966. Over the decades, Audi has progressively asserted itself as a car manufacturer with a special focus on technology. Striking examples of technical innovation a re the all-wheel drive which has been a standard feature of Audi cars since the early 1980s, the modern TDI turbo-diesel engines introduced in the 1990s and Audi Space Frame construction technology for aluminium car bodies. The technological achievements embodied in the brand motto “Vorsprung durch Technik”, and constant evolution towards the premium identity now embodied by the brand, are reflected in success both on the race track -12 wins at the Le Mans 24 Hours, the most recent last year with the R18 e-tron quattro, a revolutionary race car that combines diesel engine, hybrid system and four wheel drive in its second consecutive victory at Le Mans - and on international markets. Today Audi is a global car manufacturer. In 2013 Audi sold cars 1,575,500 cars worldwide. In Italy, the Brand with the four rings sold 47,738 cars last year, maintaining the leadership in the premium segment with a market share of 3.66%. The presence of Audi at Fuorisalone of Milan underlines the aim of the Brand: to be “Vorsprung” in every single aspect of design and to be main character of an event in which art, culture and technology are mixed in a unique situation. The activities of Fuorisalone, indeed, give the chance to Audi of showing to the public, from a completely different point of view, the innovative materials and the future shapes that will be shown in the next cars of the Brand of the four rings.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 7 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Audi A3 Sportback g-tron
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 8 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano The “Università degli Studi” of Milan architecture Founded in 1924, the Università degli Studi of Milan is one of the youngest of the Cortile del 700 Walter Maria de Silva major Italian universities, though at its birth it merged institutions with over two with Audi centuries of history. One of the leading Italian universities in terms of scientific Cortile della Farmacia and Loggiato Ovest productivity, it is the only one in Italy to be part of LERU, the League of European Torafu Architects Research Universities. It Offers second levels, with Panasonic 134 programs of study at the first and Cortile dei Bagni while advanced training is offered through 31 doctoral programs and 67 schools of Kengo Kuma & Associates specialization, mostly in the medical field. Each year many masters programs and with Salvatori and with Asahi Building-wall, Kajima, specialization courses respond to the need for ongoing, updated professional training. Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums Cortile d’Onore Ospedale Maggiore, now the Università degli Studi di Milano exhibition Flydeas for the City with AgustaWestland The monumental health care complex known to the people of Milan as Ca’ Granda, Archea was founded in 1456 by Francesco Sforza, Duke of Milan, and his wife Bianca Maria with atelier-a and Architettura Sonora to combine in a single large building the many little hospitals scattered around the Atelier Bow-Wow city. The project was assigned to the Tuscan architect Antonio Averlino, known as with YKK AP dRMM Filarete (1400-1469), who describes it in his famous “Treatrise on Architectur” with American Hardwood Export Council - Ahec as including the construction of two quads separated by a large central courtyard, Paola Navone bordered by two-story porticoes on four sides. Two-story porticoes were also made with Deborah Milano in the four smaller courtyards into which each quad was subdivided. The project Nemesi&Partners with Italcementi Group of the complex (43,000 m2 of space) was done in phases, relying on bequests and and with Styl-Comp Group donations, but above all on the popular contribution of a special Jubilee known as Speech Tchoban/Kuznetsov with Velko 2000 the “Festa del Perdono” celebrated on 25 March each year, with abundant issuing Portali Scaloni d’Onore of indulgences. The first phase of the construction, supervised by Filarete (the Ferruccio Laviani with C&C Milano ground floor) until his death in 1469, continued under the supervision of the Milanese Portale Hall Aula Magna architect Guiniforte Solari (second floor) and then withGiovanni Antonio Amadeo. Carlo Dal Bianco with Mosaico+ The second phase of the work began in 1624. The construction of the central Hall Aula Magna courtyard based on Filarete’s design was completed by Giovanni Battista Pessina, MVRDV immediately joined by Francesco Maria Richini, Fabio Mangone and Giovanni Expo Milano 2015 Battista Crespi. The Baroque facade and the church of the Annunciata were then design built. Richini repeated, on the facade along Via Festa del Perdono, the double lancet Cortile d’Onore windows, placing stone decorations made by in the Daniel Libeskind Giovanni Antonio Amadeo with Moroso interiors, belonging to the wing of the portico demolished to create the new large Martino Berghinz with Oluce courtyard. The third phase, covering the period from 1797 to 1804, included the Alberto Torsello construction of the three courtyards inside the second quad and the completion with Abimis of the . In 1939 the health care functions were shifted Italo Rota and Domus Academy vast facade towards the left with Cosentino Group to the pavilions of the Policlinico and the Niguarda Hospital, and the Ca’ Granda AdesignerAday with la Trentina became the location of the Rectorate of the State University. The left wing (end of Young Talent Award the 1700s) has a neoclassical design. The facade (283 meters) is divided into three with BE OPEN volumes that lead to the two lateral quads and the court of honor placed in between. video/installation Felice Limosani Simone Micheli The central courtyard is crowned by a quadriporticus topped by a loggia. In the with Nieder and Welding right wing the four small courtyards of the construction of Filarete have been Loggiato Ovest exhibition Designing China restored for some time. The first, completed by Solari in 1467 and originally known as curator Yang Dongjiang “della spezieria,” is a quadriporticus topped by a loggia supported by elegant marble Press Office Gruppo Pozzi columns. Next comes a second courtyard, known as “dei Bagni delle donne” (1473), Caffetteria and a third small court known as “della Giazzeria” (Ghiacciaia) (1468). The last of the Luca Trazzi four small courtyards is called “ ”. The present condition is the result with La Marzocco and Lavazza della Legnaia of the extensive restoration work that began in 1953, based on a project by the architects Piero Portaluppi and Liliana Grassi.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 9 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano architecture Cortile del 700 Walter Maria de Silva with Audi Cortile della Farmacia and Loggiato Ovest Torafu Architects with Panasonic Cortile dei Bagni Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums Cortile d’Onore exhibition Flydeas for the City with AgustaWestland Archea with atelier-a and Architettura Sonora Atelier Bow-Wow with YKK AP dRMM with American Hardwood Export Council - Ahec Paola Navone with Deborah Milano Nemesi&Partners with Italcementi Group and with Styl-Comp Group Speech Tchoban/Kuznetsov with Velko 2000 Portali Scaloni d’Onore Ferruccio Laviani with C&C Milano Portale Hall Aula Magna Carlo Dal Bianco with Mosaico+ Hall Aula Magna MVRDV Expo Milano 2015 design Cortile d’Onore Daniel Libeskind with Moroso Martino Berghinz with Oluce Alberto Torsello with Abimis Italo Rota and Domus Academy with Cosentino Group AdesignerAday with la Trentina Young Talent Award with BE OPEN video/installation Felice Limosani Simone Micheli with Nieder and Welding Loggiato Ovest exhibition Designing China curator Yang Dongjiang Press Office Gruppo Pozzi Caffetteria Luca Trazzi with La Marzocco and Lavazza
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 10 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano architecture Cortile del 700 Walter Maria de Silva with Audi Cortile della Farmacia and Loggiato Ovest Torafu Architects with Panasonic Cortile dei Bagni Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums Cortile d’Onore exhibition Flydeas for the City with AgustaWestland Archea with atelier-a and Architettura Sonora Atelier Bow-Wow with YKK AP dRMM with American Hardwood Export Entrance of Università degli Studi di Milano - Via Festa del Perdono, 7 Council - Ahec Paola Navone with Deborah Milano Nemesi&Partners with Italcementi Group and with Styl-Comp Group Speech Tchoban/Kuznetsov with Velko 2000 Portali Scaloni d’Onore Ferruccio Laviani with C&C Milano Portale Hall Aula Magna Carlo Dal Bianco with Mosaico+ Hall Aula Magna MVRDV Expo Milano 2015 design Entrance Portico Cortile d’Onore - Scalone d’onore Loggiato Ovest Cortile d’Onore Daniel Libeskind Section of Loggiato Ovest with Moroso Martino Berghinz with Oluce Alberto Torsello with Abimis Italo Rota and Domus Academy with Cosentino Group AdesignerAday with la Trentina Young Talent Award with BE OPEN video/installation Felice Limosani Simone Micheli with Nieder and Welding Loggiato Ovest exhibition Designing China curator Yang Dongjiang Press Office Gruppo Pozzi Caffetteria Luca Trazzi with La Marzocco and Lavazza 1st floor - Loggiato Ovest
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 11 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Università degli Studi di Milano architecture Cortile del 700 Walter Maria de Silva with Audi Cortile della Farmacia and Loggiato Ovest Torafu Architects with Panasonic Cortile dei Bagni Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka, Ferragamo Parfums Cortile d’Onore exhibition Flydeas for the City with AgustaWestland Archea with atelier-a and Architettura Sonora Atelier Bow-Wow with YKK AP dRMM with American Hardwood Export Cortile d’Onore Council - Ahec Paola Navone with Deborah Milano Nemesi&Partners with Italcementi Group and with Styl-Comp Group Speech Tchoban/Kuznetsov with Velko 2000 Portali Scaloni d’Onore Ferruccio Laviani with C&C Milano Portale Hall Aula Magna Carlo Dal Bianco with Mosaico+ Hall Aula Magna MVRDV Expo Milano 2015 design Cortile del 700 Cortile d’Onore Cortile della Farmacia Daniel Libeskind with Moroso Martino Berghinz with Oluce Alberto Torsello with Abimis Italo Rota and Domus Academy with Cosentino Group AdesignerAday with la Trentina Young Talent Award with BE OPEN video/installation Felice Limosani Simone Micheli with Nieder and Welding Loggiato Ovest exhibition Designing China curator Yang Dongjiang Press Office Cortile dei Bagni Portico del Richini (internal view) Gruppo Pozzi Caffetteria Luca Trazzi with La Marzocco and Lavazza
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 12 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
Orto Botanico di Brera Orto Botanico di Brera architecture An historical garden, a splendid outdoor museum founded in 1774 under Empress Lissoni Associati with Laminam Maria Theresa of Austria. The Botanical Garden, located in the center of Milan and Living Divani inside the famous complex of Brera that contains the Pinacoteca, the Biblioteca Design Braidense, the Fine Arts Academy and the Specola (astronomical observatory), has an surface collection Laminam area of about 5000 sq.m. The proposed itinerary reveals a splendid green oasis outdoor collection in which to recognize different tree species, architectural features like the 18th-century Living Divani elliptical pools, the observatory that contained a “Strumento dei Passaggi” (1870), and the original brick plots that have now been restored. In 2005 the Astronomy Museum – Botanical Garden of Brera was formed, for the organization of educational activities, guided tours and specific events for the public and for schools.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 13 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
Orto Botanico di Brera architecture Lissoni Associati with Laminam and Living Divani Design surface collection Laminam outdoor collection Living Divani
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 14 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
ORTO BOTANICO DI BRERA
ARCHITECTURE installation Giardino Geometrico project LISSONI ASSOCIATI produced by LAMINAM and LIVING DIVANI
DESIGN Surface Collection by LAMINam
Outdoor Collection by LIVING DIVANI
Press Office at Auletta Didattica
Press Preview Tuesday 8 April, h. 5.30 pm Thanks to LùBar
Cocktail Tuesday 8 April, h. 7.00 pm
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 15 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
Laminam Laminam has invented an original surface concept, creating an aesthetically advanced product with unique technical performance: the largest and thinnest ceramic sheets ever. Made with advanced technologies, Laminam sheets combine reduced thickness with large measurements for high resistance to mechanical stress, chemical products, wear, scratching, deep abrasion and flexing; the material is hygienic, resistant to frost, fire, mould and UV rays. The chromatic shadings of the sheets remain constant over time and stand up to all atmospheric conditions. Natural raw materials, sustainable technology and entirely recyclable products are the cornerstones of the brand’s green philosophy.
Living Divani Perfection and harmony of proportions, and a taste for discreet luxury, are the earmarks of Living Divani, a dynamic family business located in Anzano del Parco (Como), well known for the production of upholstered furniture. Along its creative path Living Divani has worked with designers of the caliber of PieroLissoni, art director since 1988, Arik Levy, Claesson Koivisto Rune, Francesco Rota, Harry&Camila, Junya Ishigami, Piergiorgio & Michele Cazzaniga and younger talents like Nathan Yong, Victor Vasilev, Mario Ferrarini, Giopato&Coombes, Studio Juju, (a+b) dominoni, quaquaro, Victor Carrasco and David Lopez Quincoces. Over the years the company has developed a wide range of offerings, a complete living environment built around a system of upholstered furniture with refined forms, with which to combine complements with forceful images. Indoor systems have been transformed to create an outdoor collection that has expanded with specially created products, for a situation of indoor-outdoor continuity.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 16 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
Orto Botanico di Brera installation Giardino Geometrico project LISSONI ASSOCIATI produced by LAMINAM and LIVING DIVANI In the large space of the garden, true outdoor settings are enclosed in an ethereal pavilion, a temporary work of architecture of large size, light and visually open, where the purified forms of the products of Living Divani furnish an abstract scenario. The company has adapted, alongside new products, some of its iconic pieces, interpreting indoor furnishings for outdoor use. One reaches the pavilion designed by Piero Lissoni along an outdoor path, where elegance and cultural references pay tribute to botanical rarities, surprising the visitor and wrapping them in a magical atmosphere: the innovative Laminam surfaces, which reproduce the materic richness of stone, onyx and marble, form a sort of labyrinth in the greenery, punctuated by the outdoor furnishings of Living Divani in relaxation areas.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 17 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014 Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014
PIERO LISSONI, after graduating in architecture from the Politecnico di Milano, Piero Lissoni (Milan, 1965) started out on his career as designer and art director. Together with Nicoletta Canesi he opened the Lissoni Associati studio in 1986 in Milan. 1996 saw the creation of Graph.x, a company dedicated to the development of graphics projects. The work of the studio, with a staff of over 60 people, involves architecture and interiors, industrial and graphic design. Projects include hotels, resorts, showrooms, shops, headquarters, trade fair stands, private houses and yachts, from furnishing to lighting, from art direction to corporate identity, from catalogues to packaging. Piero Lissoni develops projects for Alessi, Boffi, Cappellini, Cassina, Desalto, Fantini, Flos, Fritz Ph. Enrico de Conti Hansen, Glas Italia, Kartell, Knoll International, Lema, Living Divani, Lualdi, Matteograssi, Porro. Architectural projects embrace private residences along with company headquarters, theatres and hotels, including the Grand Hotel Billia and Spa in Saint Vincent (Aosta) with its adjoining Parc Hotel, Casino and Congress Centre (2013); the Conservatorium Hotel in Amsterdam, (2011-12); the Mamilla Hotel in Jerusalem (2009); the Studio M Hotel in Singapore (2010). In addition to showrooms for Boffi, Cassina, Porro and Tecno, Piero Lissoni completed the headquarters of Living Divani in Anzano del Parco (2007); the headquarters of Glas Italia (2010) and Matteograssi (2011) near Milan. In partnership with Mondo Marine shipyard, he designed the 50m motoryacht Tribù (2007); he transformed Enzo Ferrari colonial house and office on the test track into the Ferrari Clubhouse at the Fiorano racetrack (2011). Projects in progress include the Mare Pineta Hotel and beauty farm in Milano Marittima; the interior architecture of the David Citadel Hotel in Jerusalem; the Sant’Orsola winery in Piedmont; shops and showrooms in Paris, London, New York, Tokyo, Hong Kong. Piero Lissoni has received numerous professional awards. He took part in the 13th Venice Architecture Biennale in 2012, at the Italian Pavilion and at the Palazzo Bembo; in 2005 he was inducted into the Interior Design Magazine Hall of Fame in New York. The Graph.X studio has been responsible since 2007 for coordinating the visual identity of the Venice International Film Festival.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 18 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
UNIVERSITÀ DEGLI STUDI DI MILANO
ARCHITECTURE Cortile del 700 primarchitettura project WALTER MARIA DE SILVA produced by AUDI Cortile della Farmacia and loggiato OVEST Sliding Nature project TORAFU ARCHITECTS produced by PANASONIC Cortile deI BAGNI Stone Forest project KENGO KUMA & ASSOCIATES produced by SALVATORI and with Asahi Building-Wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka fragrance Bianco di Carrara by SALVATORE FERRAGAMO cortile d’onore Exhibition Flydeas For the City produced by AGUSTAWESTLAND Nutrire la Terra project ArchEA produced by ATELIER-A, ARCHITETTURA SONORA Windowscape project ATELIER BOW-WOW produced by YKK AP Scale Infinite project dRMM produced by AHEC-American Hardwood Export Council Beauty Seed project PAOLA NAVONE produced by DEBORAH MILANO and GRUPPO POZZI ENtreePIC project NEMESI&Partners produced by ITALCEMENTI GROUP and STYL-COMP GROUP U_cloud project Speech TCHOBAN/KUZNETSOV produced by VELKO 2000 PoRTALI SCALONI D’ONORE Virus project FERRUCCIO LAVIANI produced by C&C Milano PoRTALE HALL AULA MAGNA Acheloo project carlo dal bianco produced by mosaico+ HALL AULA MAGNA The Vertical Village project MVRDV Scale model of Padiglione Italia EXPO Milano 2015 The Cluster of EXPO Milano 2015 EXPO Milano 2015
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 19
Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile del 700 installation primarchitettura (11 x 11 x h 6,10 m) project WALTER MARIA DE SILVA produced by AUDI The interpretation of design all too often stops at the surface. The formal, emotional and sensorial aspects can constitute an obstacle to overall understanding of the project. primarchitettura observes design as primary architecture, stripping it of its soft aspects, discovering unexpected new formal values, on the borderline with the status of art, a temptation proudly avoided to forcefully reassert the natural force of industrial reproducibility. The container functionally respects the content, freeing its volume from decorative touches and accessories and taking it to a new elevation level. The static quality of the parallelepiped is filtered by a facade panel, where theparametric generation of openings and their interaction with natural light become the interpretation of dynamism and movement, leading features in the design philosophy di Walter Maria de Silva. Inside, an experimental space-frame, a research instrument, and visualizations of design and style concepts, are infinitely reproduced since they are positioned in reflecting containers.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 20 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
WALTER MARIA DE SILVA (Lecco 1951) began his professional career in the Centro Stile Fiat in Turin in 1972. In 1975 he began to work with the studio Rodolfo Bonetto in Milan, focusing most on the design of car interiors. From 1979 to 1986 de Silva worked at I.De.A Institute, and in 1986 he became the director of the Alfa Romeo design division, bringing a series of innovations to the external design of cars, especially on the front. Among the models he designed, like the 155, the 145, the 146, the GTV and the Spider, the 156 and 147 (both Car of the Year, respectively in 1998 and 2001) stand out, having gained honors for their innovation, and ushering in a new stylistic era for the Italian automaker. In 1999 he joined Volkswagen Group. He moved to Barcelona to work with the Seat brand, redesigning the new Ibiza, Córdoba, León and Toledo models, and creating the Altea. In 2002 he was called to Germany and appointed chief designer at Audi, focusing directly on the style of the company, while continuing to head the Seat design division, and taking on the same role at Lamborghini. That same year, with the new A6, he revolutionized the frontal design of the Audi with the introduction of the Single Frame (or Monoframe), inspired by the Auto Union models of the 1930s, later applied to all the cars of the automaker. Also in 2002, in Barcelona, at the pavilion of Mies van der Rohe, he opened the exhibition Autoemoción, presenting a series of everyday useful objects, each one of a kind. In 2005 the Italian designer began to directly supervise the style of Lamborghini, designing the Miura Concept. In January 2007 he became the head of the Volkswagen Group design division, supervising the style of all the group’s brands (Audi, Seat, Lamborghini, Škoda, Bentley, Bugatti, Volkswagen, Porsche). That same year he designed the Audi A5, winning the Design Award 2010. In 2009 he created the new Polo (Car of the Year 2010), and in 2011 he designed the city car up! In 2013 he won the Car of the Year for the fourth time in his career, for the Golf VII. He gained his most important honor in 2011 when the Associazione per il Disegno Industriale assigned him the Compasso d’Oro for the career.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 21 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile della Farmacia installation Sliding Nature (4,95 x 9,45 x h 5,5 m) project TORAFU ARCHITECTS - Koichi Suzuno, Shinya Kamuro produced by PANASONIC In the Japanese architectural tradition dwellings are harmoniously integrated with the environment in such a way as to offer views, natural light and ventilation, thanks to sliding doors called fusuma or shoji. Based on this model, the installation proposes a structure that evokes the form of a traditional house, to which a series of sliding doors have been applied to define its contours. When the doors are opened the interior space is free of walls, and interacts with the environment. The house breathes and establishes a new and dynamic relationship with nature, utilizing artificial energy only when necessary. The sliding doors painted in pure white make the structure seem almost abstract, in contrast with the massive forms of occidental architecture. When the doors are opened the ceiling of the house lights up and establishes a dialogue with the LED lamps scattered on the lawn, and with the intermittent glow of the lamps under the portico.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 22 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Loggiato Ovest installation Sliding Nature (17 x 2,9 x h2,8 m) project TORAFU ARCHITECTS - Koichi Suzuno, Shinya Kamuro produced by PANASONIC The installation Sliding Nature continues in the Loggiato Ovest, with a series of Panasonic products for the world of cooking oriented towards B2B commerce. Above the installation visitors can see the 250 Airvase by Torafu Architects, hung from the ceiling and printed in the same colors as the decorative motifs on the walls. Among the products on display: a sink, shelves and a mirror. The two installations share the theme of a reintpretation of the age-old skills of the Japanese tradition, combined with the desire to offer solutions and proposals for the future. The Japanese company, in this way, demonstrates that it is capable of responding to needs in every area of the home, offering tools and solutions for every type of living space, from solar panels to lighting to sliding doors, all the way to the world of the kitchen.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 23 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
The practice TORAFU ARCHITECTS was established in Tokyo in 2004 by the Japanese architects Koichi Suzuno and Shinya Kamuro. Koichi Suzuno was born in Kanagawa Prefecture in 1973 and graduated at Tokyo University of Science and Yokohama National University; Shinya Kamuro was born in Shimane Prefecture in 1974 and graduated in Meiji University. The duo has employed architectural thinking to create a wide range of work, including architectural designs, shop interior designs, spatial designs for exhibitions, product designs, spatial installations, stage arts and filmmaking. For every project, they place importance on leaving a blank space, in which the receiver (audience) can take part. Torafu Architects made its debut with Template Ph. Xxxxxxxxxxxxx in Claska, a project that renovated a decrepit hotel in Meguro, Tokyo (2004). Holes in the shapes of hotel items and the typical belongings of a traveler were cut in the wall plates as templates, representing a new relationship between things and an architectural space. In 2007, the unit designed the interior and exterior of Nike 1Love, a special popup shop that sold only Nike’s Air Force 1 shoes in a backstreet of Harajuku (Tokyo) for one year. In 2008 House in Kohoku (Yokohama), featuring a roof with protruding portions that resemble acorn shells, was completed. In 2010 they released Airvase, a container of paper perforated in such way that it can be stretched into a variety of shapes and stand on its own, as if enfolding air. It received several awards, including the Red Dot Award’s Best of the Best of Product Design in 2012. In 2011 Torafu Architects created a huge table of 50m in length entitled Gulliver Table; in the same year their Light Loom, presented at the Milano Salone, created a magical space in which the audience lost the physical sense of a border between fiction and reality. The work received the Grand Prize at the Elita Design Awards. Torafu’s publications include Airvase book and Torafu architects 2004-2011: Idea + Process (Bijutsu Shuppan-sha Co., Ltd., 2011) and the illustrated book Torafu’s Small City Planning (Heibonsha Limited, 2012).
Panasonic Is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 24
Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile dei Bagni installation Stone Forest (4,5 x 7,5 x h 3,55 m) project KENGO KUMA & ASSOCIATES produced by SALVATORI fragrance Bianco di Carrara by Salvatore Ferragamo and with Asahi Building-Wall Corporation, Kajima Corporation., Obayashi Corporation, Shimizu Corporation, Taisei Corporation, Takenaka Corporation lighting Viabizzuno In the past years we have developed several projects of micro structures in wood using traditional Japanese techniques combined with new technologies. Now we wanted to explore the same techniques applied to the local stone, to create the same kind of structures to achieve a scale of lightness and craftsman feeling. With this type of system not all the elements are used in full structural efficiency, but the interlaced elements create a micro-mesh relaxing the overall structure. The project, engineered by Ejiri Structural Engineers, was done through the assemblage of stone elements with 9x9 cm section, with different directions, stacked in a three-dimensional space. One of the key challenges was to define the ideal stone module to express lightness with enough strength to support the structure. The Carrara Marble was chosen not only for its aesthetic qualities but for its structural performance. Walking alongside, it gives a perspective of density that changes in a way we cannot foresee.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 25 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
KENGO KUMA was born in 1954 in Yokohama (Japan). He completed his master’s degree in architecture at the University of Tokyo in 1979. From 1985 to 1986 he studied at Columbia University as Visiting Scholar. He established Kengo Kuma & Associates in 1990. He taught at Keio University from 2001 to 2008, University of Illinois at Urbana-Champaign in 2008 and in 2009 he was installed as Professor at the Graduate School of Architecture, University of Tokyo. Among Kuma’s major works are Kiro-san Observatory (1994), the guest house Water/Glass (1995, received AIA Benedictus Award), the Noh Stage in Forest at the Toyoma Center for Performance Arts (received in 1997 Architectural Institute of Japan Annual Award), the Nakagawa-machi Bato Hiroshige Museum Ph. Pey Inada of Art (2000, received The Murano Prize). Recent works include the Suntory Museum of Art (2007, Tokyo), the Nezu Museum (2009, Tokyo), the Yusuhara Wooden Bridge Museum (2010, Yusuhara), Asakusa Culture Tourism Information Center (2012, Tokyo), the Nagaoka City Hall Aore (2012, Nagaoka) and the theatre Kabukiza (2013, Tokyo). In France the Besançon Art Center and Cité de la Musique (2012) and the Frac (Fond Regional d’Art Contemporaine) Marseille (2013) have been completed. A number of large projects are also going on abroad, including the new Victoria & Albert Museum building in Dundee (Scotland) and University Multifunction Center at Epfl in Lausanne (Swiss). He is an International Fellow of Riba in UK and Honorary Fellow of Aia in the Usa.
Salvatori the company as been working alongside architects, designers and builders for more than sixty years, pursuing innovative research that has made it internationally famous in the production of marble and stone materials. The brand was founded just after World War II in an area of Tuscany between Pietrasanta and Forte dei Marmi that is famed for both its splendid quarries and the traditional stone working techniques that originated there. Gabriele Salvatori, art director of the brand, represents the third generation of the company. With the aim of optimizing stone materials with exclusive treatments that it has developed over the years, Salvatori has made research one of its pillars. Indeed, the company has responded to the challenge of the third millennium toward sustainability and low environmental impact with the creation of Lithoverde. Bianco di Carrara by Salvatore Ferragamo The richness and pureness of the Carrara marble inspire a perfect fragrance: Bianco di Carrara, a creative and selective olfactive proposal from the Tuscan Soul Quintessential Collection.An ode to the most precious natural stone of Tuscany, a land that has always been a source of creativity and vision for Salvatore Ferragamo.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 26 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Contest and Exhibition Flydeas For the City by AGUSTAWESTLAND AgustaWestland, a worldwide leader in the production of helicopters that stand out for functional quality, innovation and style, has organized an invitational competition involving nine designers-studios under 40 for the Fuorisalone 2014. The theme is the design of the interiors of the new corporate bi-turbine AW169 helicopter, which will reach the market in 2015. The contest, under the aegis of Interni and with the participation of Giulio Cappellini as tutor, has the goal of gathering a team of designers of international stature in a creative workshop. The designers have been selected on the basis of their professional experiences, not necessarily directly related to the aeronautics industry. The projects will offer new creative contributions not only in terms of styling, but also in terms of architecture, addressing the volumetric aspects and space management, materials and in-flight experience. The winning creative proposal for the AW169 will form the basis for future personalization, with the production of a mock-up that will be presented in China in September. The winners will be announced during the press conference for the presentation of the Interni Event, by the CEO of AgustaWestland Daniele Romiti.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 27 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
AgustaWestland AW169 The AW169 is a biturbine helicopter in the 4.5 ton class, the first in its category to reach the market after over thirty years. Joining the wide range of offerings of AgustaWestland, the AW169 will be certified during 2014 and, thanks to design focusing on high standards of safety and state of the art technology, it has already become a reference point for sector professionals all over the world, who have already ordered over 120 units. The large cockpit and the painstaking care applied to mechanical and aerodynamic parts make the AW169 the ideal helicopter for the most demanding clients.
The jury Gilda Bojardi Editor of INTERNI Emilio Dalmasso Senior Vice President Commercial Business Unit AgustaWestland Giorgio Neri Vice President Marketing AgustaWestland Alessandro Cavazza Head of Interior Design Centre AgustaWestland Roberto Archetti Brand manager Poltrona Frau Chris Bangle Designer Anders Byriel CEO Kvadrat Ernesto Gismondi President Artemide Group Daniel Libeskind Architect and Designer Piero Lissoni Architect and Designer head of the jury: Giulio Cappellini Art director Cappellini
Participant designers Antonio Facco Designer, Milano 1991. Firm in Milano. Antonio Forteleoni Designer, Sassari 1987. Firm in Milano. Giopato & Coombes, Cristiana Giopato Designerand Architect, Treviso 1978; Christopher Coombes Designer, Bristol (UK) 1979 Firm in Milano and Treviso. Lanzavecchia+Wai, Francesca Lanzavecchia Designer, Pavia 1983; Hunn Wai Designer, London (UK) 1980. Firm in Pavia and Singapore. mist-o Noa Ikeuchi Designer, Kanagawa, Giappone 1983; Tommaso Nani Designer, Ponte dell’Olio (PC) 1983. Firm in Milano and Yokohama (Kanagawa). Leonardo Talarico Industrial e Interior Designer, Milano 1988. Firm in Milano Christopher Ward, Designer, Varese 1977. Firm in Reggio Emilia (RE). Zaven, Enrica Cavarzan Designer, Castelfranco Veneto (TV) 1977; Marco Zavagno Designer, Trieste 1977. Firm in Marghera (VE). Matteo Zorzenoni Designer, Treviso 1978. Firm in Treviso.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 28 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation Nutrire la Terra (12 x 4,8 x h. 4,17) project ARCHEA - Laura Andreini, Marco Casamonti, Silvia Fabi, Giovanni Polazzi produced by ATELIER-A sound design ARCHITETTURA SONORA lighting Martini Light To give to nature exactly what she gives to man, just as a tree absorbs heat, carbon dioxide and water and then returns a corresponding quantity of things: the installation is a tribute to an Earth that is often thoughtlessly consumed by man, who transforms it in a conscious or involuntary way. The cyclical exchange established between the Earth and every living being always repeats in the same way. In the installation ten large stylized trees come together to create a spatial quality halfway between nature and artifice: they represent a forest that at the same time is an archetype of sacred space and an element of nourishment of the earth. The materials with which the trees are made are natural: lamellar bamboo and wood, in tune with the concept of resources that come from and are returned to nature. The ten trees, five meters high, with a flared conical form, are lined up in two perfectly symmetrical rows; the specular doubling of the foliage creates a concave ogival space that covers and protects. The trunks are like the pillars of a nave in a Gothic cathedral, while the upward flares extend togather nourishment from the environment. The speakers are by Architettura Sonora.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 29 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
ARCHEA, founded in Florence in 1988 by the Florentine architects Laura Andreini (1964), Marco Casamonti (1965) and Giovanni Polazzi (1959), Archea is a network of over 80 architects, operating in six different cities – Milan, Rome, Beijing, Dubai, Sao Paulo and the original headquarters in Florence. In 1999 the founders Laura Marco were joined by the architect Silvia Fabi (Zurich, Andreini Casamonti 1970), who coordinates the design activities of the studio. The interests and research activities of Archea Associati range from the landscape to the city, from buildings to design, and while the focus is on architecture, the project also include graphic design and publishing, exhibitions and applied research. Besides research on projects, each partner in the studio conducts parallel Giovanni activity in the Schools of Architecture of Florence Silvia Fabi Polazzi and Genoa, where Arch. Marco Casamonti is chairman of the Department of Architectural and Urban Design. The studio has been invited to take part in important competitions in Italy and abroad, winning – among others – the competition for the Pirelli office building in the former Ansaldo factory in Milan, the competition for the Archaeological Museum on the Salerno-Reggio Calabria motorway and the invitational competition for the construction of a multifunctional tower over 90 meters high in the center of Tirana, now under construction. Archea has received many international prizes and has participated, with constructed works, in multiple events at the Venice Architecture Biennale. Outstanding projects include the Municipal Library of Nembro (Bergamo, 2007), the transformation of the former wine warehouse of the port of Trieste, the new Antinori winery at San Casciano Val di Pesa (Florence, 2012), the daytime center for the disabled in Seregno (Monza Brianza, 2012), the Ubpa B3-2 Pavilion at the World Expo 2010 in Shanghai, the Green Energy Laboratory for Jiao Tong University of Shanghai (2012) and, now being completed, the city of ceramics at Li Ling (Hunan) in China.
atelier-a founded in 1999 by Carlo Cordaro, is a small independent furniture producer with a portfolio of international clients, including prestigious names that rely on the firm’s technical and design abilities for custom creations.Flexibility is one of the strong points of atelier-a, which besides working for important brands also offers its own products in a range of showrooms around the world. The chosen material of atelier-a is wood, and in fact the company can be defined as amodern cabinetmaker. It is always in the avant-garde in the use of bamboo, and this year it will be launching a new laminate in natural palm fiber. Today atelier-a is based in Viterbo; it is a registered trademark in Italy and in 50 countries in the world. All the products are registered to certify the intellectual property of the industrial design. Architettura Sonora To get the best possible sound from the best looking speakers: this is the mission of Architettura Sonora, a creative team of acousticians, engineers, architects and landscape designers sharing the enthusiasm to radically redesign the experience of space and landscape through a meaningful and more emotionally charged sound diffusion.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 30 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation Windowscape (8 x 3 x h 4,6 m) project Atelier Bow-Wow - Yoshiharu Tsukamoto, Momoyo Kaijima produced by YKK AP Atelier Bow-Wow, Yoshiharu Tsukamoto and Momoyo Kaijima conducted design surveys of various behaviors in architecture that have evolved within different cultural and climatic contexts around the world. Through participating in YKK AP’s Windowology, Tsukamoto Laboratory in Tokyo Tech documented these studies in two books: WindowScape: Window Behaviorology (2010) and WindowScape 2: Genealogy of windows and street scapes (2014). Atelier Bow-Wow believes that windows are useful to integrate the life of people in the eclectic inter-relational network of the city. The WindowScape installation demonstrates the intrinsic properties of windows to act as a threshold between the interior and the exterior of a space, in this case made only of windows, the Kaleido-window. A place resembling a tunnel, composed of a series of windows, based on the concept of the kaleidoscope. Kaleido-window becomes an enchanted space where light and the landscape framed by the windows are randomly fragmented inside, changing in response to the physical movements of visitors. Some of the main concepts from the WindowScape works are illustrated along the way.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 31 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Atelier Bow-Wow is a studio based in Tokyo, founded by the Japanese architects Yoshiharu Tsukamoto (Kanagawa, 1965) and Momoyo Kaijima (Tokyo, 1969), who have designed and constructed residences and commercial public buildings above all in Tokyo, but also in Europe and the USA. Urban planning research has led the studio to a sort of experimental social project known as “micro- public-space,” which has been exhibited all over the world. The interests of Atelier Bow-Wow cover a wide range of spheres, from architectural design to urbanism, to the creation of public works based on the theory of “behaviorology.” The term behavior applies to human comportment inside and outside buildings, the combination of different environmental elements like light, air, warmth, wind and water in architecture, and the behavior of the construction with respect to the environment. In architecture “behaviorology” has the aim of deciphering the behaviors of all these elements and summing them up to optimize performance in a specific context. The goal is to position human life inside the relational network of objects and things. Important projects by Atelier Bow-Wow include the Gae House (2003) and the House & Atelier Bow-Wow (2005) in Tokyo, the BMW Guggenheim Lab (2010) in New York, the Logements Sociaux Rue Rebiere (2012) in Paris, the Kitamoto Station Plaza (2012) in Saitama (Japan).Important publications about the studio include Made in Tokyo (Kajima Institute Publishing Co Ltd., 2001), Pet Architecture Guide Book (World Photo Press, 2001), Graphic Anatomy - Atelier Bow-Wow (TOTO Publishing, 2007), Behaviorology (Rizzoli New York, 2010), A Primer (Buchhandlung Walther König, 2013), Graphic Anatomy 2 - Atelier Bow-Wow (TOTO Publishing, 2014). Atelier Bow-Wow has won many prizes, including the Gold Prize of Residential Architecture (1999, Tokyo Architecture Society), the 16th Yoshioka Prize (2000), the RIBA International Fellowship (2012), and the Good Design Gold Award (2013).
YKK AP YKK AP is a member of the YKK Group, whose core businesses are focused on fastening and architectural products, which operates through a global management structure. The AP in YKK AP is recognized worldwide as a standard abbreviation for architectural products; the term describes the industrial products consisting of the artistic and technological elements that form the basis of architecture. YKK AP is committed to helping improve the quality of architectural spaces as a manufacturer of building materials that specializes in windows and doors. YKK AP continues to work together with architects and researchers by carrying out unique “windowology” research, based on the philosophy that windows represent civilization and culture. In 2013 YKK AP established the Window Research Institute to collect and file knowledge about windows, to conduct research aimed at creating the future of windows, and to provide high- quality information to society.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 32 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation Scale Infinite (15,3 x 6 x h 5,8 m) project dRMM - Alex de Rijke , Philip Marsh, Sadie Morgan produced by AMERICAN HARDWOOD EXPORT COUNCIL - AHEC and with Arup, Imola Legno, Nüssli The project is the latest iteration of Endless Stair, a structure of Escher-like interlocking staircases originally installed in front of Tate Modern for the London Design Festival 2013. Endelss Stair was conceived as a three-dimensional exercise in modular timber construction, offering the potential for reconfiguration and adaptation to different contexts. Scale Infinite is a further play on perspective: six interlocking flights of steps made from American tulipwood cross-laminated timber (CLT) will be joined together to create a visually arresting form, which offers a contrast to the classical uniformity of the Renaissance building. Endless Stair was the first ever use of hardwood for cross-laminated timber, which is usually made from softwood. American tulipwood (Liriodendron Tulipifera) is an abundant and relatively inexpensive hardwood, strong and stiff for its weight. Testing carried out during production showed that tulipwood is three times stronger than a typical construction softwood, enabling dRMM to design slender components. This project helps demonstrate that hardwoods can add a new dimension to future timber construction.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 33 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
dRMM is a London-based international practice of architects and designers founded by british architects Alex de Rijke (1960), Philip Marsh (1966) and Sadie Morgan (1969) in 1995. Studio Director Jonas Lencer (1978) joined dRMM in 2004. dRMM is renowned for creating architecture that is innovative, high quality and socially useful. They have Alex de Rijke Sadie Morgan recently been awarded the Building Design (BD) Architect Of The Year 2013 for their significant contribution to British architecture. dRMM’s strong reputation is owed to a talented and resourceful team who work in the belief that outstanding architecture comes through collaboration, lateral design, environmental awareness and building innovation. Almost twenty years after the studio’s inception, dRMM Philip Marsh Jonas Lencer have won numerous awards for their projects in various architectural sectors including residential, education, interior, leisure, culture, workplace, and place-making. Their first project,No. One Centaur Street (2003), won eight awards including the Riba London Building of the Year, whilst in 2010 the community-driven project Clapham Manor Primary School was a runner up for the Riba Stirling Prize. In addition to their larger schemes, dRMM have successfully delivered a variety of smaller projects in the cultural sector including exhibitions in the UK, Norway, Italy and Brazil. They have worked on gallery and exhibition design for institutions such as the Milton Keynes Gallery, Modern Art Oxford, and the Design Museum London. dRMM’s Timber Studio has pioneered the use of engineered timber since 2000. Introducing cross-laminated panel construction to the UK education sector with their award-winning Kingsdale School (2005), they were able to demonstrate how CNC-cut structural timber could outsmart its competitors in versatility, building efficiency, and character. The studio has continued to innovate in engineered timber research. Their landmark project for the London Design Festival 2013, Endless Stair, pioneered the use of hardwood for cross-laminated timber (CLT), demonstrating the structural use of tulipwood - an abundant, relatively inexpensive and sustainable American hardwood – for the first time in architecture. The project was a manifestation of dRMM’s continuing advocacy of timber as a relevant material for 21st century architecture.
American Hardwood Export Council For over 20 years the American Hardwood Export Council (AHEC) has been at the forefront of wood promotion in Europe, successfully building a distinctive and creative brand for U.S. hardwoods. AHEC’s support for creative design projects, such as the Interni’s ‘Feeding’ New Ideas for the City, demonstrate the performance potential of these sustainable materials and provide valuable inspiration.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 34 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation Beauty Seed (6 x 5,2 x 3,9 m) project PAOLA NAVONE produced by DEBORAH MILANO and GRUPPO POZZI A surprising, disorienting presence, a form with organic and at the same time fantastic features: a gigantic seed that has landed amidst the Renaissance porticoes of the Cà Granda, from mysterious faraway lands, to remind us of the generative and regenerating power of beauty. With its multicolor surface, in a camouflage pattern rendered less dramatic by lively hues borrowed from the color range of 24Ore Silk eye shadow by Deborah Milano, it attracts the gaze and communicates a sense of optimism. A promise of imminent blossoming, where everyone can add the forms and colors they desire; a metaphor that draws on nature and nourishes creative and constructive thinking. A tactful, curious warning for the builders of the metropolis of the future: to be designed according to the non- ephemeral principles of beauty, to dress up with color and lightness, indispensable requirements for human happiness.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 35 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
PAOLA NAVONE straightforward, but also an eclectic dreamer: in her spirit flavors and colors of the south of the world coexist, of places known, loved and visited, combined with the taste and forms of the Occident rich in traditions, open to new things, always in movement. All this leads to her endless curiosity regarding materials, forms and structures, of the present, past and future. Paola Navone, born in Turin in 1950, took a degree in architecture at the Polytechnic in that city in 1973. She works as a designer for Mondo, Driade, Poliform, Armani Casa, Casamilano, Roche Bobois, Egizia, Baxter, Gervasoni, TerreBlu, Lando, Slide, Falper, Emu, Habitat, Bontempi, Mamoli, Reichenbach, Eumenes, Poltrona Frau, Letti&Co, Poliform, Richard Ginori, Kasthall, Barovier&Toso, Riva 1920, Anthropologie and Crate and Barrel. She is the art director of Gervasoni. She has done the interior decorating of restaurants in Milan, Athens and Mykonos; of the showrooms of Piazza Sempione in Milan, Düsseldorf, Rome, Tokyo, St. Petersburg, Moscow, Vienna, New York and Las Vegas; of the Illy Bar Concept in Milan; the Art Trading office in Moscow; the Dodo shops for Pomellato in Florence, Bergamo, Lecce, Milan, Bologna, London, Dusseldorf and the United States; and the hotels Point Yamu in Phuket and Metropolitan at Miami Beach, of Como Hotels and Resort.Navone has curated many exhibitions and exhibit designs since 1975, all over the world: the Milan Triennale; Centrodomus Milan; the Venice Biennale; Pitti Immagine Casa and Pitti Taste in Florence; Abitare il Tempo in Verona; Ambiente in Frankfurt; Salon Du Meuble and Salon Futur Interieur in Paris; Palazzo Carignano in Turin; events for Barovier&Toso, Alcantara and Poltrona Frau during the FuoriSalone in Milan; ‘La Trieste di Magris’ in Barcelona; Maison&Objet Editeurs and Scènes d’Interieur in Paris. She has won many prizes and honors: Prix d’éxcellence of Marie Claire Maison for the Andaman bed; Prix createur de l’année at Maison et Object; 2000 Cologne, Designer of the Year assigned by Architektur und Wohnen; 2011 Milan, Elle Deco International Design Awards (Edida) for the Bed Bug by Poliform; Elle Deco International Design Awards (Edida) for the Metroquadro collection by Richard Ginori.
Deborah Group A company that has worked in the field of cosmetics for four generations and for over 100 years has constantly focused on an idea of democratic aesthetics. Today the firm is an international force, capable of responding to the needs of every woman thanks to the variety and versatility of the products offered and the practically total coverage of all segments of the cosmetics market: make-up, skin-care and healthcare. The Group now operates in 50 countries with capillary distribution in Europe, overseen by in-house structures in Italy (Deborah Italia) and Spain (Deborah Iberica). Founded 50 years ago, in 1962, Deborah Milano is now the Italian brand of reference in make-up of the Deborah Group. Its distinctive characteristics are quality and Italian style, renowned all over the world thanks to Italian fashion and design. Since 2000 the company has focused on a strategy of design that has led to the brand’s present personality and, in particular, to the unique image of the packaging of its products.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 36 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation ENtreePIC (10 x 6 x h 6 m) project NEMESI&PARTNERS - Michele Molè, Susanna Tradati produced by ITALCEMENTI GROUP and STYL-COMP GROUP The installation is a sculptural composition that evokes a botanical system featuring a branching pattern, whose fragmented and chaotic design generates an entropic-morphic system. This system is made with innovative materials and technologies developed by Italcementi and Styl-Comp, the partners of Nemesi for the project of the Italian Pavilion for Expo Milano 2015. The branching pattern of the installation suggests the primitive and at the same time high-tech figuration of the ‘skin’ of the Pavilion. The material shaped iscement with a pale color, a premixed cement whose composition of aggregates has been designed to convey a warm, vibrant materic impact. The interweaving of lines and fragments generates alternation of lights and shadows, empty and full zones, giving rise to a natural architecture, like imagining a forest in which to get lost or to find one’s way. A piece of artificial landscape and architecture, a preview andfirst segment of the great mosaic that will go into the upcoming Italian Pavilion designed by Nemesi&Partners for Expo Milano 2015. The model of the Italian Pavilion, scale 1:50, is on display in the Hall of the Aula Magna.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 37 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
NEMESI&PARTNERS is an integrated service company headed by Michele Molè (Rome, 1964) and Susanna Tradati (Brescia, 1974). Founded in 2008, the company coordinates the design activity of Nemesi Studio, founded in 1997 by Michele Molè. Nemesi is based in Rome, in the Pietralata district, inside the former Lanificio Luciani, converted to transform the spaces of the former factory into a citadel of art and architecture. Today the Studio employs 25 professionals and participates, often victoriously, in many international competitions. During the course of 2014 two new Nemesi offices will be opened, in Milan and Shanghai. Recent projects include the Italian Pavilion for Expo Milano 2015 (Milan, ongoing); the new ENI administrative center, the result of winning an international competition, with an architectural design in partnership with Morphosis Architects (Milan, 2011); the Harbin International Airport, a limited international competition (Harbin, China, 2010); the urban renewal and museum project for the Trajan Markets (Rome, 2004); the multifunctional and religious complex of Santa Maria della Presentazione (Rome, 2002). In 2009 Michele Molè won the Gold Medal for Italian architecture with the project Atasehir Masterplan/Istanbul at the World Triennial of Architecture- Interarch in Sofia (Bulgaria); in 2003 he received the Medaglia al Benemerito della Cultura e dell’Arte from the Presidency of the Italian Republic. Susanna Tradati is a partner in Nemesi & Partners with the role of Project Manager and Director of External Relations, also regarding strategies of internationalization.
Italcementi Group It is one of Italy’s ten largest industrial companies and listed on the Milan Stock Exchange, is the world’s fifth largest cement producer. Through its research and innovation center i.lab, designed by Richard Meier, Italcementi can realize the complex project ideas of leading contemporary architects, from the development of sophisticated products to state-of-the-art structural and technological solutions. The innovative products developed at Italcementi’s labs include the self- cleaning and depolluting photocatalytic cement, the transparent cement used for the Italian Pavilion at Shanghai Expo 2010 and the new i.active Biodynamic, the dynamic high-plasticity cement specifically formulated for the construction of the outer shell of the Expo 2015 Italian Pavilion. Styl-Comp Group It is a world wide unique synergy between three highly specialized companies in custom precast concrete architectural and structural elements, we engineer, produce and erect. Since nearly 50 years the Group follows up designers and general contractors for the development and construction of their buildings and transfers experience and passion to the optimized architectural lead track. Exact connection between technology and aesthetics, Styl-Comp Group blends construction tradition and innovation, industrial and craftsmanship value.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 38 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation U_cloud (15 x h 7,16 m) project Speech TCHOBAN/KUZNETSOV - Sergei Tchoban, Sergey Kuznetsov produced by VELKO 2000 Historically cities always were places of cultural, educational and economical potential, centers for acquisition and exchange of information. The onrush of new technologies and virtual services of data filing in geometrical progression increases the number of invisible connections running through the city, and moves it out of its physical borders. A steadily enlarging U_cloud floats over the endless city, reflectingan intricate pattern set of multi-scale objects, isometric empty spaces, private stories and unpredictable circumstances. The three-dimensional profile of the cloud is composed of a metal structure covered with LED screens that show videos and images; it rests on a base clad in mirrors to create the effect of suspension.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 39 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
SPEECH TCHOBAN & KUZNETSOV was founded in 2006 as a result of long term collaboration of the Berlin officenps Tchoban Voss and the Moscow officeTchoban and Partners, both directed by Sergei Tchoban, with the bureau S.P.Project, headed by Sergey Kuznetsov. Speech Tchoban & Kuznetsov represents the basis for expanded activities in Russia and Eastern Europe. Speech Tchoban & Kuznetsov develop a wide range of office and commercial buildings, hotels, condominium blocks, retail and administration centers. Among the most renowned buildings there are the Moscow Business Center at Leninsky Prospekt and the residential complex Granatny 6 (both 2010) as well as the new administrative headquarters of Bank St. Petersburg in St. Petersburg (2011). Current architectural projects of the bureau include the second tower of the Federation Complex in Moscow’s new business district Moscow City, once topping the list of the tallest buildings in Europe, as well as the Water Sports Palace for the World University Games 2013 in Kazan, Russia. Sergei Tchoban was elected curator for the exhibitions of the Russian Pavillon at the Biennale di Architettura in Venice in 2010 and 2012, and Sergey Kuznetsov was elected co-curator in 2012. Exposition «i-citi/i-land» of the Russian pavilion in the XIII Architecture Biennale in Venice was awarded with a special prize (special mention) by the jury in 2012. By June 2013 the Museum for Architectural Drawing was inaugurated in Berlin. This project won Iconic Award 2013 and Architectural Review Prize for Emerging Architecture 2013. In 2012 Speech Tchoban & Kuznetsov was appointed Architect of the Year. In September 2012 Sergey Kuznetsov became a Chief Architect of Moscow. The U_cloud project has been realized with the participation of architect Agniya Sterligova, former collaborator of Speech Tchoban & Kuznetsov, that currently work on several exhibition, architecture and artistic projects in Russia and abroad.
Velko 2000 The company founded in 1992 is a Russian firm based in Korolev, in the Moscow region, which designs, produces and installs building facades and cladding with lightened natural stones. Velko 2000 has went through intense growth in the 1990s, constructing buildings and projects that stand out on a worldwide level for their importance and originality, in Russia, Azerbaijan, Mexico, Italy, and the United Arab Emirates. Over the last decade Velko 2000 has expanded its capacities in terms of design, creating an Italian design office in constant growth named ST Facade Technology, involving eight professionals, and in terms of production, acquiring Taltos Srl, which operates in the Luxury Stone sector, with a technologically advanced production plant in the province of Turin.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 40 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Portali Scaloni d’Onore installation Virus (6 x h 6 m) project FERRUCCIO LAVIANI produced by C&C MILANO Virus separates the textile concept from domestic use to reinvent it in an installation that references art, capable of coexisting with architectural features like the portals of the cloister by Bramante at the State University, where the products of C&C Milano are projected into an unconventional dimension, revealing new possibilities of use. The experiment continues with Wundergarden, at the C&C showroom in Milan at Via Zenale 3, the Palazzo and the Giardino degli Atellani: in an almost Baroque sequence of perspectives, tents are pitched and luxurious benches appear, reinvented with products by C&C Milano.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 41 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
FERRUCCIO LAVIANI born in Cremona in 1960, he studied Architecture at the Milan Polytechnic, taking a degree in 1986. He also attended the private Polytechnic School of Design in Milan starting in 1982, graduating in 1984. He began working at Studio De Lucchi in 1983 and became a partner of Studio De Lucchi srl from 1986 to 1991. In that period he designed for many companies, including Abet Laminati, Mandarina Duck, Memphis, Olivetti, Pelikan, Polaroid, Rb Rossana, Swatch. In 1991 he opened his own studio in Milan, focusing on interior design of public and commercial spaces, shops and showrooms. He has designed trade fair booths and installations for Italian and foreign companies, and has been the artistic director of Kartell since 1991. He has worked with Foscarini srl since 1992, the Molteni Group since 1997, and as a consultant and art director of Emmemobili since 1992; he collaborated with Piper-Heidsieck, Charles Hiedsieck of the Remy Cointreau group from 2004 to 2007. He began working with Hennessy of the LVHM group in 2008, and with the group’s other brand, Veuve Cliquot, in 2012. He has collaborated from 2000 to 2012 with Dolce&Gabbana, was the art director of Flos spa from 1997 to 2007, and a consultant for De Padova srl from 1997 to 2009. Other collaborations include some of the most important Italian and international Design companies, in fashion and furniture fields.
C&C Milano C&C Milano offers a wide range of fabrics and products to dress up and furnish the home. The company focuses on personalization, in an original approach to custom design. Its control of the entire chain of production, in the finest tradition of Made in Italy, is a guarantee of quality. Thanks to advanced technologies for weaving processes and the high quality of the fibers, the fabrics can be manufactured in double heights and different grammage levels. The great attention to detail can be seen above all in the final phase,with handmade particulars and finishes applied in the workshop. The character of C&C Milano is the result of the value always attributed by the Castellini family to its own history and Giardino degli Atellani tradition. Even today, after four generations, the same passion motivates Piero and Emanuele installazione Wundergarden Castellini: the style of Piero Castellini progetto FERRUCCIO LAVIANI Baldissera, architect, combines with the textile tradition and taste of Emanuele, generating an realizzazione C&C MILANO innovative concept of fabric design.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 42 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Portale Hall Aula Magna installation Acheloo (11,86 x h 4,45 m) project CARLO DAL BIANCO produced by MOSAICO+ The installation is a reflection on the essence of the nourishment of man and the planet, where water represents the primary element. The figure ofAchelous , father of all springs and the chief of all river deities in Greek mythology, perfectly portrays this aim: a god of changing appearance, he is depicted as a bull due to the disruptive force of water, or more often as a serpent, alluding to the winding bends in rivers. In keeping with the language of Carlo Dal Bianco, often inspired by the classical legacy, the project is the reinterpretation of an icon of the Greek red-figure pottery tradition, seen in a contemporary light. It narrates the struggle between Hercules and Achelous for the love of Dejanira, a captures the moment of victory of the former over the god of the waters, who is deprived of one of his horns. The image is also the most beautiful iconographic allegory of the efforts of man to tame water, channeling it with works of hydraulic engineering. The macro composition formed by 596 white ABS trays clad in mosaic reinterprets the micro technique of mosaic tiles in a new, contemporary transposition.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 43 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
CARLO DAL BIANCO, architect and designer, was born in Schio (VI) in 1964; he took a degree in 1990 at the IUAV in Venice and opened his own studio in Vicenza in 1993. The Renaissance city represents a precise choice, the startign point of a deep relationship with the architecture of Palladio. This is the basis of his artistic path and his formal language. From the outset, he has worked on the restoration of historic buildings. The interest in historical architecture and collecting has also led him into the field ofinterior design and design for private clients. In 2001 he designed the new Bisazza headquarters: this was the beginning of a fertile relationship focusing on the definition of the corporate image, the design of collections and of Bisazza flagship stores around the world; in 2004 he founded the Bisazza Design Studio, directing it until 2011. He has been the winner twice, in 2004 and 2006, of the Elle Decoration International Design Award (Edida) in the categories Flooring and Wall Covering for the Pied de Poule and Winter Flowers designs by Bisazza. He has also worked with different companies on the design of furnishing elements and accessories. Since 2008 he has worked with the Fürstenberg porcelain company, designing a haute cuisine service, while his collaboration with Rapsel, in the bath and wellness sector, began in 2010. For Rapsel he has created Grantour, a collection with a tub, a shower platform and washstands based on architectural fragments and images of the ruins of antiquity, souvenirs of formative voyages of young aristocratics in the XVIII and XIX centuries. In 2012 he presented Warp, a bath system in Corian for Rexa Design, including a series of wall coverings, washstands, a tub, a shower platform and cabinets, as well as Charleston for Campeggi, a lamp that can be transformed into a coffee table. That same year he began to work with Mosaico+ of the Mapei Group, for the creation of new collections and the development of an updated corporate image. At the same time, he focuses on the design of stores and displays and the study of decorative themes.
Mosaico+ To design and make mosaics in a way that is different from all others: a distinguishing feature that aspires to excellence. A philosophy that is applied in all organisational and production processes, representing the true added value of Mosaico+. The firm xplorese all the expressive potential of mosaics, specialising and investing in the quality of materials and technology and researching original applications of mosaics. The Mosaico+ range is diversified, affordable and easy to use, sophisticated and exclusive. The company headquarters in Casalgrande (Reggio Emilia), strategically located in one of the most important ceramic districts in the world, offers logistics and production infrastructures and houses a showroom (700 sqm), administrative offices (500 sqm) and covered warehouses (4500 sqm). Mosaico+ belongs to Mapei Group.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 44 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Hall Aula Magna installation The Vertical Village (10 x 5 x h 4 m) project MVRDV - Winy Maas, Jacob van Rijs, Nathalie de Vries lighting Viabizzuno The project explores the effect of rapid urban transformation on Asian cities, the qualities of urban villages and the potential of densifying in a vertical, differentiated way.The pressure on urban agglomerations has led to an increasing urbanization. A Block Attack of giant buildings and identical monotonous towers have gradually replaced traditional low rise, small scale, lighter types of architecture: the Hutongs in Beijing, the small wooden houses in Tokyo, the villages in Singapore, the individual houses in Taipei. Socially highly connected communities with individual identities have been replaced by large scale monolithic blocks. The Vertical Village offers a new model: a three-dimensional community that densifies cities in a way that the qualities of the traditional urban village are preserved, increasing personal freedom, diversity, flexibility, neighborhood life and attractivity. It provides housing types with terraces and roof gardens that can be combined with small-scale offices and other programs. A truly self-organized manner of city building that combines individuality, diversity and collectivity with the need for densification. The installation consists of 77 coated foam cushions by which different compositions can be constructed.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 45 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
MVRDV is a global operating architecture and urbanism practice that was set up in Rotterdam (the Netherlands) in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions for contemporary architectural and urban issues. A research based and highly collaborative design method engages experts from all fields, clients and Ph. Jan Kopetzky stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future. The products of this approach range from buildings to urban designs, to publications and installations. Realized projects include the Dutch Pavilion for the World Expo 2000 in Hannover, the Tv & Radio broadcasting station Villa Vpro, the iconic social housing project Mirador in Madrid, and more recently the Dnb Bank headquarters in Oslo and a public library in Spijkenisse, Netherlands. Current projects include large-scale masterplans for the Almere Floriade 2022, for Caen and Bordeaux, an office building in Paris, a market hall in Rotterdam and housing and office projects in Western Europe, Usa and Asia. The work of MVRDV is exhibited and published worldwide and receives international awards. The 70 architects, designers and staff members conceive projects in a multi-disciplinary collaborative design process and apply highest technological standards. Together with Delft University of Technology MVRDV runs The Why Factory, an independent think tank and research institute providing argument for architecture and urbanism by envisioning the city of the future. Winy Maas Prof. Ir. Ing Friba Haia (1959, Schijndel, The Netherlands) graduated in Landscape Architecture from Rhstl Boskoop in 1983. In 1990, he completed two masters simultaneously, in Architecture (Honours) and in Urban Design and Planning, at the University of Technology of Delft. Jacob van Rijs Ir. Friba (1964, Amsterdam, The Netherlands) studied at Delft University of Technology from 1984 to 1990 and graduated with a Master of Architecture with Honours. Nathalie de Vries Prof. Ir. Friba (1965, Appingedam, The Netherlands) studied at Delft University of Technology from 1984 to 1990 and graduated with a Master of Architecture with Honours.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 46 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Hall Aula Magna Model of the Italian Pavilion for Expo Milano 2015 The model, on a scale of 1:50, shows the Italian Pavilion, which corresponds to Palazzo Italia and the other buildings on the Cardo, one of the two main axes of the Master Plan of the exposition area. The Italian Pavilion represents the Italian system at Expo Milano 2015: Palazzo Italia is the symbolic heart of the entire project, which will remain after the event is over, while the buildings on the Cardo are temporary. The overall concept of the architectural design of the Italian Pavilion is that of an urban forest in which the building, through its skin and its volumetric arrangement, takes on the features of an architectural landscape. The volumetric layout of Palazzo Italia is based on four main blocks, organized around a central plaza, connected to each other by bridges; inside, they contain the main functions of the facility: Exhibit Area, Auditorium, Offices and Conference Rooms. The four architectural volumes, like trees, have massive ground-level supports that simulate the great roots of the exhibition itinerary on the ground floor; the same volumes, seen from inside the plaza, opening and expanding upward, reach out with light branches through glass surfaces, creating a dynamic weave of foliage all the way up to the large roof terrace. The branching pattern of the external cladding of Palazzo Italia coherently interprets the theme of the tree of life, inserting it in the form of a petrified forest.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 47 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Model of Padiglione Italia Expo Milano 2015
Client: Expo 2015 SpA Architectural project: Nemesi & Partners Engineering: Proger SpA Structures and Plans: Bms Progetti Srl Energetic Sustainability: Prof. Ing. Livio de Santoli Model Makers: Officina06, Gianluca Brancaleone Period: 2013 Scale: 1:50 Dimensions: small modul: 138.5cm x 199.2cm large modul: 207.3cm x 199.2cm height: with case, 163cm; without case, 147cm
Materials: extruded pmma, forex, wood, resin, metal, 3D-printed abs, interior lighting with led and fluorescent bulbs
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 48 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Hall Aula Magna Exhibition Expo Milano 2015 Clusters The Cluster pavilions offer a valid conceptual alternative to the formula of the Joint Pavilions of past Expositions, marginal areas that contained the countries which by choice or due to limited resources did not construct their own individual pavilions. The exhibition features the architectural models of the nine individual Clusters, accompanied by explanatory panels and an album of drawings on each project, positioned on wooden tables at the center of the Hall. On the lateral wall, clad in panels that simulate the formwork system for exposed reinforced concrete, to emphasize the Cluster “worksite,” eight screens show interviews with the designers and a montage of drawings and images to illustrate the results of the research and the design of the individual pavilions. With the new Cluster concept the groupings of nations previous located in the Joint Pavilions become effective attractions, true architectural and landscape hinges positioned along the site itinerary, capable of standing out for the force of their content, and due to the idea of operating as public places with squares for encounters and multifunctional activities (commercial, events, exhibitions, displays), mixed with landscape segments that reflect the identities of the guest countries.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 49 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
The Clusters of Expo2015 are nine: three with environmental themes - Bio-Mediterranean, Arid Zones and Islands – located inside the Park of Biodiversity; and six positioned along the east-west axis of Expo2015, associated with food groups – fruit and vegetables, spices, cereals and tubers, coffee, cacao, rice. For the architectural and landscape design of the Clusters, Expo2015 has activated an experimental process of great interest, defining a new display model with the Clusters and assigning an International Workshop organized at the Milan Polytechnic in September 2012, involving the university and students from around the world, the task of defining the proposals for each selected area. The Workshop, coordinated by Matteo Gatto (Director of the Theme Areas division of Expo2015) and Luisa Collina (of the Milan Polytechnic, delegate for relations with the Expo appointed by the Rector), has produced a lively, multilinguistic design scenario that has then been developed by different architects involved in the next phase. The collaboration between Italian and foreign universities, professors and students, underlines the importance of the landscape dimension and the value of collective space as the core concern of the various pavilions, the result of the sum of small works of architecture (from 125 m2 up) for the individual participating nations. The nations are guaranteed a suitable degree of recognition and personalization thanks to the displays they directly produce, adding the value of an open system to the projects.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 50 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
UNIVERSITÀ DEGLI STUDI DI MILANO DESIGN CORTILE D’ONORE Seat/station Rice Countig Exercise by Marina Abramovic project Daniel Libeskind with MoROSO Reloaded project MARTINO BERGHINZ with OLUCE Materia Informata project Alberto TORSELLO with ABIMIS The moon exception project ITALO ROTA and DOMUS ACADEMY with COSENTINO GROUP exhibition and contest AdesignerAday with la TRENTINA exhibition and award Young Talent Award with BE OPEN video Pianeta Terra installation Between with FUSINA project Felice Limosani Exploding Chairs project SIMONE MICHELI with NIEDER, WELDING La macchina del Tempo project FEDERICA MARANGONI LOGGIATO OVEST exhibition Designing China curator Yang Dongjiang PRESS OFFICE project and production GRUPPO POZZI CAFFETTERIA LUCA TRAZZI with LAMARZOCCO and LAVAZZA PORTICO SAN NAZARO exhibition Communication Simplified project ROCCO TOSCANI with PUNKT. curator OLIVIERO TOSCANI PORTICO RICHINI Interni 6Oth Anniversary in collaboration with LAVAZZA produced by cleaf Thanks to B&B Italia, Danese, De Castelli, Driade, Ethimo, Gervasoni, Kartell, Serralunga East End Studios, Carla Milesi
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 51
Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Aula Magna dell’Università degli Studi di Milano debate Eating out with Marina Abramovic and Daniel Libeskind Tuesday 8 April, 3.00 pm Moderator Marina Pugliese The performance art pioneer and one of the most important architects of our time meet to discuss the theme of food in their respective creative fields. The conversation is accompanied by a gallery of images selected by the two, to convey to the audience their idea and vision of nutrition.
Cortile d’Onore Seat/Station for the Rice Counting Exercise of Marina Abramovic project DANIEL LIBESKIND with MOROSO On display, a prototype of the position created by the great architect for the performance of the Rice Counting Exercise of the Abramovic Method, from 1 to 11 May in Geneva at the Center of Contemporary Art; the people involved in the performance will be asked to sit down and count two different types of kernels and seeds (rice and lentils). The table, in its definitive version, will be part of the collection of the MAI - Marina Abramovic Institute in New York, a non-profit organization that promotes interaction between the humanities, arts, sciences and technology.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 52 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
MARINA ABRAMOVIC, born in 1946 in Belgrade, Yugoslavia, is without question one of the seminal artists of our time. Since the beginning of her career in Yugoslavia during the early 1970s where she attended the Academy of Fine Arts in Belgrade, Abramovic has pioneered the use of performance as a visual art form. The body has always been both her subject and medium. Exploring the physical and mental limits of her being, she has withstood pain, exhaustion, and danger in the quest for emotional and spiritual transformation. Abramovic’s concern is with creating works that ritualize the simple actions of everyday life like lying, sitting, dreaming, and thinking. As a vital member of the generation of pioneering Ph. Laura Ferrari performance artists that includes Bruce Nauman, Vito Acconci, and Chris Burden, Abramovic created some of the most historic early performance pieces. In spring of 2012 Abramovic launched a major double exhibition at PAC and Lia Rumma Galeria, Milan, showing all new work and unveiling The Abramovic Method to the world.
DANIEL LIBESKIND, B.Arch M.A. BDA AIA, as an international architect and designer is committed to expanding the scope of architecture to involve philosophy, art, literature and music. Fundamental to Libeskind’s philosophy is the notion that buildings are crafted with perceptible human energy, and that they address the greater cultural context in which they are built. Daniel Libeskind established his architectural studio in Berlin, Germany in 1989 after winning the competition to build the Jewish Museum in Berlin. In February 2003, Studio Daniel Libeskind moved its headquarters from Berlin to New York City when Daniel Libeskind was selected as the master
planner for the World Trade Center redevelopment. Ph. Michael Klinkhamer Photography In addition to the New York headquarters, Studio Libeskind has European offices based inZ ürich, Switzerland (Architekt Daniel Libeskind) and Milan, Italy (Libeskind Architettura & Libeskind Design.) Last year Studio Daniel Libeskind celebrated the completion of the City Life residences, part of the redevelopment of the historic Fiera Milano Fairgrounds in Milan, and Kö- Bogen, an office and retail complex inDüsseldorf . The Studio has several projects under construction including three high-rise residential developments: The L Tower in Toronto, Zlota in Warsaw, and Vitra in Sao Paulo; two projects in Asia, the Zhang ZhiDong and Modern Industrial Museum in Wuhan, China, and Corals at Keppel Bay in Singapore; as well as the Centre des Congrès in Mons, Belgium.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 53 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Reloaded project MARTINO BERGHINZ produced by OLUCE The installation, at the main entrance of the State University, uses the lamps of the Oluce collection to generate unusual creations based on the archetypal formations of nature. The setting is composed of two works on the ground in tones of white, and two suspension in copper color. In the first case, theAtollo lamps by Vico Magistretti gather to become the atoms of a molecular structure, while the Colombo 626 lamps by Joe Colombo form an inclined plane in the space, thanks to the different positioning of the body of the lamp. The project is completed by two suspended installations that protect an LED source: Kin by Francesco Rota evokes the traditional form of a chandelier, making three concentric circles on different levels, while Lys by AngelettiRuzza uses the great elegance of the design of the bluebell head to make a descending spiral.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 54 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
MARTINO BERGHINZ, (Milan 1963) has a degree in architecture from the Milan Polytechnic. He began his career in Studio Manolo De Giorgi and later with Studio Antonio Citterio. From 1997 to 2000 he was a Senior Designer with Piero Lissoni Associati. Since 2001 he worked as a partner of Patricia Urquiola on installations, concepts and architecture, until 2008 when he opened his own studio in Milan. He focuses on architecture, interior design, the design of events and art direction.
Oluce Founded by Giuseppe Ostuni in 1945, Oluce has been able, over time, to build a collection structured as a narrative, rich, with many forms, inhabited by products that have become icons of Italian design, winning many honors like the Design Award and the Compasso d’Oro. These products are now included in the world’s most important permanent design collections. Over the years, the contributions of Vico Magistretti, Joe Colombo and Tito Agnoli have been joined by collaborations with Gordon Guillaumier, Lutz Pankow, Nendo and Francesco Rota, which together with more recent products designed by Sam Hecht, Jörg Boner and AngelettiRuzza, define the visual grammar of the firm, generating lamps that are also sophisticated decor elements. Oluce offers an extremely flexible product customization service, to develop and produce lighting fixtures for the home and the contract market.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 55 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Materia Informata (10x15,8x h. 2,4 m) project ALBERTO TORSELLO produced by ABIMIS The installation creates an opportunity to recover the essence of cooking in a primal, essential, sustainable sense of the term, a set of rules, rituals and traditions seen as the weave of an urban fabric. The material is pure steel, which responds to the needs of ecosustainable cooking because it has an unlimited life span and is completely recyclable. Design informs the material, defining details, sculpting the themes of the project in the working and production of the object. The art of cooking as an act, a flow ofactions, gestures and phases that are functionally connected (conserving, preparing, cooking), reinterpreted in the sequence of the installation. The space defines thezones of cooking, where the ‘human ingredient’ moves and gives life to objects. The installation projects the visitor inside the space, bringing out the monolithic, sculptural essence of the object and the plastic character of the material.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 56 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
ALBERTO TORSELLO (Venice, 1963) took a degree in Architecture at the IUAV in Venice, the city where he now works. He began in the sector of historical buildings by developing experiments and operations in the area of architectural analysis. Through in- depth research on the relationship between knowledge and conservation of buildings and the transformation of usage modes of existing structures, he founded Torsello Architettura, designing and completing important interventions of restoration in Venice and the Veneto region, including Palazzo Ducale and the Bridge of Sighs, the Clocktower of Piazza San Marco, the Fondaco dei Tedeschi, Villa Emo by Andrea Palladio and Villa Rinaldi at Asolo. He works with internationally acclaimed architects like Tadao Ando at the Punta della Dogana, David Chipperfield for the new San Michele in Isola cemetery, Gae Aulenti for the reconstruction of Teatro La Fenice, Tobia Scarpa for the Nuove Gallerie dell’Accademia, Arata Isozaki for the Uffizi in Florence. The knowledge and great care that go into his architectural projects are reflected in thedesign objects he creates, in a perfect rapport between existing space and contemporary character. He has received an honorable mention for the Compasso d’Oro in 2011 for the OS2 casement by Secco Sistemi. In recent years interior design has been a major focus, leading to excellent results in the design and construction of interiors in prestigious buildings. His professional activity also includes teaching and research, conducted at the Schools of Architecture of Venice and Trieste, and collaboration with specialized magazines as an author and editor. He also participates in many seminars and conferences.
Abimis Abimis kitchens are created by Prisma, a company with thirty years of experience in working with stainless steel and producing professional catering kitchens. Prisma’s professional kitchens are made to measure for the world’s restaurants, bars, canteens and cruise liners. The professional character of Abimis kitchens originates among the people and technology of Prisma, a company that knows how to blend traditional craftsmanship with innovative production technology. Our aim is to bring kitchens of sublime quality into your home, crafted with maximum attention to both hygiene and safety. Abimis is a whole new approach to home kitchens, created from an original idea through close collaboration between three professional figures: designer, craftsman and cook. The result is a kitchen dedicated to the passion of home chefs committed to cooking like professionals. Cooking food is like a magical dance that transforms and enhances nature to please our senses. Stainless steel is both technical and aesthetic, and the first choice of top chefs for the creation of their masterpieces.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 57 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore The moon exception project ITALO ROTA and DOMUS ACADEMY produced by COSENTINO GROUP Moon Exception is a visionary and inventive exploration of all that has been learned and unlearned through the exploration of space and of our closest satellite, inspiring and prevailing, under the artistic direction of Italo Rota who has chosen the innovative surface Dekton by Cosentino, to give life and form to his project. Moon Exception is all that we have learned, and all that we have yet to learn - following the obsessive and constant idea that the process of invention and the transmission of creative knowledge is a risk, a jump into the void, a production of knowledge made of errors and hazards, just like any respectable space voyage. Inspired by three projects by students of Domus Academy (Reverse City by Jihye Kim, Oasis in a loop of the day by Ksenia Titova, Slow Motion by Peeranat Urairat) an exploration ship will be laid out in still new and exciting territories. The projects have been developed during the workshop The Third Place in collaboration with Cosentino Group on definition of public spaces.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 58 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
ITALO ROTA, architect and designer, was born in 1953 in Milan, where he graduated from the Politecnico. After winning the competition for the interior spaces of the Musée d’Orsay, he moved to Paris, signing the renovation of the Museum of Modern Art at the Centre Pompidou (with Gae Aulenti), the French School rooms in Cour Carré at Louvre, the lighting of the Notre Dame cathedral and Seine promenade and the renovation of Nantes city centre. He founded Studio Italo Rota & Partners, which deals with international projects from product design to architecture, aiming at achieving the wealth of space and form. Among his projects, the renovation of the Museo del Novecento, at Palazzo dell’Arengario in Milan and luxury design hotels all over the world. Italo Rota is the Scientific Director of NABA, Nuova Accademia di Belle Arti Milano and Domus Academy.
Domus Academy In the 80’s Domus Academy (Milan) asserted its authority as the first postgraduate school of design in Italy. The School delivers post-graduate education and research focusing on design processes and methodologies in order to anticipate needs and trends in an envolving society. The presence of multidisciplinary team, students from all over the world and the vocation to research, typical of Italian design, are the most important elements. The twelve Academic Master programs (60 ects) recognized by the Italian Ministry of Education, University and Research (Miur), represent the core of the education.
Cosentino Group It is a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design. Cosentino imagines and anticipates together with its customers and partners design solutions. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone® and Dekton®. Technologically advanced surfaces which allow create unique spaces and designs for the home and public spaces. Cosentino Group currently distributes its products and brands in more than 80 countries, and directly manages from its headquarters in Almeria (Spain) its own facilities in more than 20 of them.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 59 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
1. Mela Pianto Io
4. Supa 2. L’Adamisme 3. An apple a day
5. Melacolta 6. Al Mercato 7. Don’y worry be apple
Cortile d’Onore Exhibition and Contest AdesignerAday 2014 by LA TRENTINA With the new edition of the competition AdesignerAday, which refers to the famous saying “an apple a day…”, the Consorzio la Trentina, in collaboration with DesignHUB and POLI.design and in media partnership with the magazine Interni, continues its program of support and promotion of young designers, making space for their creativity. The reflections on the relationship between food and design are the theme of this edition: the young participants (under 35) have developed projects to interpret the different ways of conceiving and expressing the culture of food, in particular of the universe of the apple, in different traditions and lifestyles, through experiences of everyday life. The exhibition presents the seven winning projects, selected by a special jury coordinated by Venanzio Arquilla and Barbara Parini of the School of Design of the Milan Polytechnic, with the participation of the editor of Interni Gilda Bojardi.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 60 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
The selected projects AdesignerAday 2014 1. Mela pianto io a portal of information on nutrition and the production of apples, activated by QR code by Federica Corinto (designer, Turin); 2. L’Adamisme a kit for home production of cider by Mouscadet Romain (designer, Paris); 3. An apple a day an educational app that helps children from the ages of 4 to 7 to discover the secrets of the apple universe, through play by Viki Bogdan (graphic designer, Budapest); 4. Supa series of apple infusions and infusion pot by Roberta Moretti, Francesca Molteni, Marco Setti (designers, Milan); 5. Melacolta modular display fixture in wood for applies, with the form of the Trentino region by Foroofficina (architects, Pesaro/Urbino); 6. Al mercato portal for an apple market and creation of the Appleburger recipe by Beniamino Nespor and Eugenio Roncoroni (chefs, Milan); 7. Don’t worry be apple cardboard apple holder with the form of a tree by Giuseppe Amato (architect, Milan).
Consorzio la Trentina Consorzio la Trentina, one of the most important apple producers in Italy and Europe with a total of 67,000 tons per year, was founded in 1989 with the purpose of coordinating the work of various cooperatives in the Trentino region. In 1997, to safeguard and promote the quality of the fruit produced in the region, it became the Organizzazione di Produttori Consorzio la Trentina. Through the four member cooperatives, specialized in the production of six varieties of apples, it gathers together about 1300 family companies. The cooperatives are located in the main areas of Trentino, and each guarantees its members equipped warehouses for conservation, sorting and packing, as well as the management of quality control and business practices.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 61 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Elie Ahovi
Anton Alvarez Kwangho Lee
Benjamin Graindorge Philippe Malouin
Daniel Rybakken Studio mischer’traxler
Yuri Suzuki Dennis Parren Humans since 1982
Cortile d’Onore Exhibition and Award Young Talent Award by BE OPEN The project of the Young Talent Award focuses on the concept of freedom to create, a central issue in the work of young talents. An ironic forest of birdcages will contain a series of videos showing the work of ten young talents selected from forty participants: the small doors of the cages are left open to allow creativity to escape from the limitations of reality. Each winner will receive a special object created by the three members of the jury: Barber&Osgerby, Front and Raw Edges. The objects have been created starting with the form of the egg, a traditional symbol of prosperity, perfection and rebirth.
Awarding ceremony: 7 April 2014 at 6.00 pm INTERNI Feeding New Ideas for the City Università degli Studi di Milano Expo Hall (Aula di Rappresentanza)
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 62 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Exhibition Young Talent Award A jury of international design experts has selected, from a list of forty participants, ten candidates to compete in the most recent international design prize, the Be Open Young Talent Award. The ten will then be evaluated for the assignment of the prize, a study grant covering everyday expenses for one year, with a particular focus on industrial design and its goal of improving function and form. Seen as an ‘incubator of young talent’ for designers who have recently completed their education and are taking their first steps in the world of design,the prize will allow the winner to continue to work at their own pace, experimenting with practical and theoretical projects and discussing their possible production with important contacts provided by the Be Open community, including manufacturers, workshops, professionals, experts and mentors. The jury The members of the jury have been chosen for their expertise in the field of industrial design: Jay Osgerby (Barber Osgerby), Sofia Lagerkvist (Front), Shay Alkalay (Raw Edges), Giulio Cappellini and Giorgio Galli. The public is invited to take part in the process by voting, using the “like” function at the Be Open Facebook page. Winners The first prize, given by the jury and the winner of the prize assigned personally by Yelena Baturina (one candidate selected by the Founder of Be Open) will be announced during the prize ceremony. The winner of the crowdsourced jury can be voted on the BE OPEN Facebook page until 17 May 2014. Candidates Elie Ahovi (France) / Anton Alvarez (Chile) / Benjamin Graindorge (France) Humans since 1982 (Sweden) / Kwangho Lee (South Korea) / Philippe Malouin (Canada) / Dennis Parren (Netherlands) / Daniel Rybakken (Norway) / Studio mischer’traxler (Austria) /Yuri Suzuki (Japan)
BE OPEN Is a global project to support creativity and innovation, a think tank whose mission is to promote persons and ideas today that can constitute the solutions of the future. A cultural and social initiative supported by Yelena Baturina, the Russian philanthropist and entrepreneur, backed by an international team. The foundation was launched in April 2012 during Design Week in Milan, with the goal of becoming a bridge between the leading personalities of our time – philosophers, sociologists, designers, architects, artists, writers, entrepreneurs and opinion leaders – and the most promising young people. The Founder Yelena Baturina says: “We operate with persons on all platforms – art, science, education and media – because we believe that the most innovative discoveries happen through the meeting of these disciplines.” The Foundation has also launched the program Inside the Academy, a major educational platform that offers support to young creative talents, students, schools and universities, through prizes, a series of master classes and a method of classification.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 63 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore installation Between project FELICE LIMOSANI produced by Fusina An installation that addresses some of the major issues that afflict the contemporary world. Two ribbons running in opposite directions, inserted between the columns of the upper cloister inside the Ca Granda. A symbolic representation of the contradictions and excesses that call for collective rethinking of reality. The idea balances, through key words, the paradoxes that dramatically coexist on our planet with the hope of a future in which they can find a renewed sense of harmony. A stimulus for reflection and debate, with an eye on the upcoming Expo Milano 2015 and its themes. A historic opportunity for global discussion, to restore the balances of our planet and the peoples that live there.
Cortile d’Onore video Pianeta Terra project FELICE LIMOSANI A selection of images to illustrate some of the contradictions, differences and paradoxes that coexist on our planet. A visual metaphor that looks forward to some of the themes addressed by Expo Milano 2015. Installation by Videomobile.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 64 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
FELICE LIMOSANI (1966) is a multidisciplinary creative professional. He works on the international scene for top brands and cultural institutions. He is a member of the advisory board of the M9 Fondazione cultural pole of Venice. In 2013 he was curator of the exhibition ‘Pianeta EXPO 2015 Conoscere, gustare, divertirsi’ at the Milan Triennale. He has created projects with approaches designed to trigger aesthetic and emotional engagement on the part of the audience. He has also created site-specific installations at the Louvre in Paris, Palazzo Strozzi in Florence, and the Mies van der Rohe pavilion in Barcelona and the Sketch Gallery in London. His works combine artistic metaphor, design thinking and storytelling, blurring the borders between artistic languages, creative expression and unconventional communication.
Fusina A creative platform of design services with a high level of productive capacity for points of sale. Founded in 1970, today guided by the second generation of the Bonato family, Fusina has reinvented plexiglas to give rise to a world made of objects that exist between art and design: from lamps to armchairs, vases to object caddies, all the way to reflecting walls. The company handles the invention, design and production of objects and structures for the world of interiors and retail spaces. It works with major brands like Tod’s, Montblanc, Prada.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 65 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Exploding Chairs project SIMONE MICHELI produced by NIEDER and WELDING Exploding Chair is an iron seat made with a custom formwork, powder-coated in glossy white, with built-in LED lighting. It is the basic element of the installation, a project of mixing and interface between urban system and natural system, aimed at defininghybrid elements suspended between dream and reality, entities made of empty zones, full zones, lights and shadows. These materic sets are light, almost without consistency, rounded silhouettes with light features. In the evening the charm and intimacy of their intentionally imprecise groupings are enhanced by the engaging play of lights that find their way into the spaces left free, to create a sur- real atmosphere. The city needs to feed itself through iconic and ecosustainable works; it needs enrichment in terms of vocabulary and content; it needs beauty, con- creteness, alternative character, hybrids. The installation, in this sense, represents a symbolic seed capable of contaminating, enlightening, favoring possible reflections.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 66 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
SIMONE MICHELI was born in Toscany in 1964. In 1990 he founded his own architecture studio, and in 2003 the design company Simone Micheli Architectural Hero, with offices in Florence, Milan and Dubai. He teaches at Poli. Design and at the Scuola Politecnica di Design of Milan. He has curated exhibitions on the theme of ‘contract’ (and others) for the most important international fairs. His professional activity moves in several directions, from architecture to interiors, design to visual design and communication; his creations, which are sustainable and always respectful of the environment, are marked by a strong, unique identity. His projects for public administrations and important private commissions connected with the residential world and the public sphere Ph. Maurizio Marcato have made him one of the major players on the European design scene. National and international prizes and honors include Interior Designer of the Year at the International Design Awards 2008 in Los Angeles, Best of Year 2010 in the Beauty, Spa and Fitness category of Interior Design Magazine of New York, the International Media Prize 2010 in the category Annual Club Space Award, organized by Modern Decoration Magazine of Shenzhen (China) for the project Atomic Spa of Boscolo Hotels. He has also been assigned the TrE Number One Award 2011 in Venice for interior design and the Contemporary Spa Award 2011 in the category Best Future Spa in Bologna for the project Marina Verde Wellness Resort in Caorle (Venice); the Best of Year Honoree 2012 in the category Hospitality, assigned by Interior Design Magazine of New York for the project B4 Hotel Milano (now Barceló Milan).
Nieder It makes systems for metal facades and roofing. Ability and passion in the working of metal, in-depth knowledge of the material and a strong focus on creativity have led to the recent opening of an area devoted to design, oriented towards the production of exclusive and custom elements, including the deer in aluminium, the nieDeer, and Wavin, a facing system with three-dimensional metal panels in an undulated form. Nieder is engaged in research and development on increasingly complex forms and in the creation of extraordinarily expressive works of architecture. Welding It was founded in 1993 in the zone near Como known as Alto Lario. In 2006 the company launched design and production in the LED sector and has gained success with products and special installations (in Milan, the lighting of the Torre Pelli on the Unicredit building, and the top of the Diamante tower at the Varesine complex)
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 67 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
2. Lotus Plate
1. Hulu 3. 5 legs Table 4. Overlap
6. Taihu Lake Stone 7. CATable 8. Bright Moonlight Series
5. Sky Ladder 9.Zisha Tea Project
10. Light Stool 11. Chair 13. Gù-color chair 14. Empty mountains Incense Dish
12. Yehidea Water-drop pot series III
15.Chair 19. Nest
16. Mist 17. Tyvek Origami Sofa 18. OBJECT#SQN1-F24
Loggiato Ovest Exhibition Designing China curator Yang Dongjiang, co-curator GILDA BOJARDI coordination Michele Galeotto, Shi Shuo A selection of projects by 19 designers and studios, among the leading protagonists of the Chinese creative scene, with international backgrounds and experience. The theme of the exhibition is the different meanings of the Mandarin term Yù, which can indicate a successful design, but also the impossibility of achieving a goal without a project. As in the case of design, Yù is the essence of what turns out to be appropriate in situations of encounter without a clear, certain outcome. As an act of balance between desires to be satisfied and desires to keep in check,designing constitutes the creative effort to unite sensations with landscapes or spaces. Yù can also mean habitat and locality: it is thus a term that implies relation and adaptation, intentionally kept in a state of uncertainty. This deliberate uncertainty could be the particular trait of contemporary Chinese design, represented in its various facets by the selection of works in the show.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 68 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Loggiato Ovest Exhibition Designing China curator Yang Dongjiang co-curator GILDA BOJARDI, Editor of INTERNI coordination Michele Galeotto, Shi Shuo
Designers and projects: 1. Hulu (2008-2010), by Yung Ho Chang 2. Lotus Plate, (2009), 50x39 cm, by Studio Pei-Zhu 3. 5 legs Table, (2012), 100x30x87 cm, by Shao Fan 4. Overlap, (2008), 200x200 cm, by Yaoguang Chen 5. Sky Ladder, (2014), by Sherman Lin 6. Taihu Lake Stone Series (2012), 130x130x70 cm, by Liang Jianguo 7. CATable, (2014), 150x70x78 cm, by Ruan Hao 8. Bright Moonlight, (2013), 305x25x210 cm, by Ju Bin 9. Zisha Tea Project (2008), by Rossana Hu and Lyndon Neri 10. Light Stool, (2014), 130×64×118 cm, by Song Tao 11. Chair Qin-Jian, (2009), 60x65x93 cm, by Jeff Da-Yu Shi 12. Yehidea Water-drop pot series III-Water of Wisdom, Water of Butterfly, Water of The Zen and Water of Tai Chi, (2013-14), by Yu-Hsuan Yeh 13. Gù-color chair, (2012), 60x50x80 cm, by Christoph Johm & Jovana Bogdanovic & Zhang Lei 14. Empty mountains Incense Dish, (2011), by David Jia 15. Chair, (2011), 72x58x85 cm, by Liu Tie Jun 16. Mist, (2010), 204x40x180 cm, by Derek Chen 17. Tyvek Origami Sofa, (2013), 94x94x85 cm, by Jamy Yang 18. OBJECT#SQN1-F2A, (2011), 60x60x75 cm, by Zhoujie Zhang 19. Nest, (2009), 120x90x75 cm, by Gao Yang
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 69 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Interni Press Room project and produced by GRUPPO POZZI Information is the protagonist in the project of new technologies of Gruppo Pozzi, which inside the space emphasizes communication as a source of knowledge and nourishment for the intellect. Feeding new ideas is the natural outcome of the work of a retail design company like Gruppo Pozzi, which in the context of the Press Office makes room for design and intuition, technology and creativity, as well as unconventional solutions. These elements, in fact, create the contact with the city, offering a singular inside-outside relationship and inventing a new type of communication between the individual and the space. Gruppo Pozzi, through a study of design and digital tools, makes the lobby of the Press Office already project the visitor into thedimension of communication, putting the spotlight on the information materials. The second space focuses its daring and alternative design on the activities of journalism and preparation of news, choosing furnishings and technologies to accommodate these activities in a functional way, reflecting contemporary tastes.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 70 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Gruppo Pozzi Research and creativity are the guiding factors of Gruppo Pozzi, a young multinational corporation in the Retail Design field. The latest strategic investments in new technologies and digital tools allow Gruppo Pozzi to develop an unconventional approach while paying close attention to the desires of clients, including some of the most prestigious international luxury brands. The company has three locations: the headquarters in Milan, the operating subsidiary in Rome, and an affiliate in Hong Kong, with a strategic location in one of the most advanced cities in the world. The international presence of the company puts Gruppo Pozzi in a context of growth and innovations. The company relies on the know-how gained thanks to many activities over a period of thirty years, but also pursues the daily goal of revolutionizing its operations and seeking to create a close relationship between retail, design and digital.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 71 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Caffetteria project LUCA TRAZZI produced by LA MARZOCCO in collaboration with LAVAZZA The installation is a tribute to the tradition of the La Marzocco company and brings out the stylistic characteristics and the design history of the coffeemakers of the Florentine brand. Steel, curved sheets and welding are the elements underlined by the design of the cafe. In particular, the stylistic features of the Strada machine, designed by Piero Bambi, become the language of the construction of the counter and the walls: the bodies of the Strada machines, put together, are transformed into a wall, a moulding, a section of a cornice, in a dialogue with the architecture of the University, designed by Filarete; the counter echoes the sinuous form of the back of the Strada machine, underlining it. The curves of the counter and the shiny stainless steel reflect, blend into and contrast the colonnade of the Cortile d’Onore.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 72 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
LUCA TRAZZI was born in Verona in 1962. In 1987 he took a degree in architecture in Venice, where he became assistant professor of architectural composition, and won the Carlo Scarpa Award. He then worked for fourteen years with Aldo Rossi, as collaborator and assistant, handling important projects of architecture and design, including the plants of Gruppo Finanziario Tessile in Turin, the Palazzo dei Congressi in Milan, the City Center in Kuala Lumpur, Malaysia, the renovation of the Kursaal area of Montecatini (casino, theater, offices, shops and apartments) and the La Corte residential development in Verona (offices, shops and apartments). In 1995 he opened his own office in Milan, focusing on architecture and design. In 2005 he won the Red Dot Design award and opened an office in Shanghai. Luca Trazzi likes to design objects that do not follow fashions, objects to touch, caress, objects that accompany us in daily life and daily gestures. Objects that are easy to use, to understand, and beautiful to look at. Objects with simple, attractive forms, lines that never go out of style. Attention to detail is a constant, vivid characteristic of Trazzi work. He is one of the founding partners of the website www.designboom.com, the most important e-zine on design. In the field of design, he works for Alfi, Audi, Chicco, Fiorucci, FrancisFrancis!, Fiat, Guzzini, Illy, Italesse, Kreon, Pedrini, Porsche, Plank, Martini, Swatch, SchönhuberFranchi, Viceversa, Wmf, Zucchetti Robotica, Barilla, Foppapedretti, Mr & Mrs Fragrance, Serax, Zucchi Bassetti. His products for these companies are distributed all over the world.
La Marzocco La Marzocco, founded in 1927 by the Bambi brothers, specializes in producing high end hand crafted espresso coffee machines geared towards excellence, a quality cup and style. The company is headquartered near Florence, Italy, with offices in London, Melbourne, Milan, Seattle and Seoul. La Marzocco hasover 125 employees and produces espresso coffee machines and grinders that are exported to over 80 Countries.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 73 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Portico Richini INTERNI 60th ANNIVERSARY in collaboration with LAVAZZA project curated by 56’-64’ Antonio Citterio 64’-74’ Paola Navone 74’-84’ Matteo Thun 84’-94’ Giulio Cappellini 94’-04’ William Sawaya 04’-14’ Rodolfo Dordoni special surfaces Cleaf
LAVAZZA Since 1895 Lavazza has been the story of a family and a company that produces coffee. Experience, quality, commitment, research and innovation of product, communication and design: these are the values that have made the Turin-based company the favorite coffee trademark among Italians. Today Lavazza is the leader on the Italian retail market, and operates in over 90 countries, exporting 46% of production, and thus ranking 8th among worldwide coffee producers. A story of innovation: it was Luigi Lavazza, in his shop in Turin, who over 100 years ago invented the concept of the blend, the art of combining different types of coffee, still the outstanding feature of all Lavazza products. In 1946 the firm launched the first vacuum can in Italy, in 1972 the first flexible vacuum brick packaging, and in 1989 the first multiple coffee packs. That same year, the company entered the coffee portion market, the first in Italy to produce and market espresso capsule systems. A story of research and design: the constant passion for quality prompted the company to create, back in 1979, what is now known as the Lavazza Training Center, an international network of over 50 schools of coffee, around the world, where 30,000 people get training every year. For over 15 years, Lavazza has also focused on coffee design, and collaborations with outstanding chefs and designers like Ferran Adrià, Davide Oldani, Carlo Cracco and Massimo Bottura. A story of communication: Lavazza has been a pioneer, since the 1960s, in the world of communication. Together with Armando Testa, Lavazza has launched memorable ad campaigns on television: from Caballero and Carmencita, to testimonials like Nino Manfredi, to the two decades of success of the so-called “Campagna Paradiso.” Starting in 1992 the firm has supported creative photography, conveying images internationally with the Lavazza Calendar, done in collaboration with world-famous artists like Helmut Newton, Annie Leibovitz, Erwin Olaf, Elliott Erwitt and Steve McCurry. A story of commitment: as a family firm, Lavazza has always paid close attention to ethics and sustainability. In 1996 the company began to work with Slow Food, a relationship that continues today, on themes of protection of product quality with respect for biodiversity. In 2004 the Fondazione Giuseppe e Pericle Lavazza was formed, a non-profit foundation for actions of social solidarity, environmental protection and health care in Italy and abroad.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 74 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
CLEAF Founded in 1975 in Brianza, the worldwide furniture district, the company has always directed its research and development towards surfaces of great aesthetic and technological value for interior design. The in-depth experimentation conduced by the Cleaf Research Lab involves the concept of surfaces, not with the prime objective of creating product, but becoming a vision, an orientation. The stylistic and technological exploration is the result of parallel paths of research that draw on design, architecture and fashion to take on expressive codes and to transcribe them on surfaces, inventing a new alphabet composed of technical and functional properties, tactile and visual sensations. Cleaf surface have extraordinary potential, because they work on an aesthetic, sensorial and technological DNA that amplifies their performance. The high quality is based on the use of always the most advanced technologies, the highest standards of workmanship, and machinery of the latest generation, always in compliance with standards for the safeguarding of environmental resources, bringing the company FSC certification. Contract is a parallel area of the furniture industry, calling for increasing expertise, for which Cleaf offers a technical division, showroom, catalogue of materials, information system and research center for the prototyping of new materials, the production cycle and cost estimates. The door has become a strong, functional and aesthetic feature in interior architecture: Cleaf offers the sector the know-how acquired over the years for the furnishings industry (materials, designs, colors, finishes) and specific technological solutions to provide completea system of doors, with all the related functional and stylistic features and details.
table setting, thanks to 56’-64’ Antonio Citterio Cassina, Flos, Fritz Hansen, Iittala, Knoll, Kvadrat, Vitra 64’-74’ Paola Navone Artemide, Danese, Kartell, MV%, Venini, Vitra 74’-84’ Matteo Thun Alessi, Memphis, Kartell, Oluce 84’-94’ Giulio Cappellini Alias, Cappellini, De Padova, Flos, Kartell, Magis, Zanotta 94’-04’ William Sawaya Alessi, Artemide, Cassina, Edra, Kartell, Magis, Sawaya & Moroni 04’-14’ Rodolfo Dordoni B&B Italia, Dedon, Driade, FontanaArte, Magis, Minotti, Roda
thanks to Liquigas, Nude, Paola Lenti, Sanpellegrino, Society, Terra Moretti
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 75 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore Modules of Urban Algae Canopy and Urban Algae Façade project Ecologic Studio and Cesare Griffa with CARLO RATTI ASSOCIATI The Urban Algae Canopy by ecoLogicStudio [M.Poletto, C.Pasquero] is here presented with the 1:1 scale prototype of the world’s 1st bio-digital canopy integrating micro-algal cultures and real time digital cultivation protocols on a unique architectural system. Once completed as part of Expo Milano 2015 Future Food District, curated by C. Ratti, the Urban Algae Canopy will produce the oxygen equivalent of four hectares of woodland and up to 150kg of biomass per day, 60% of which are natural vegetal proteins. The project is part of the series HORTUS by ecoLogicStudio, special edition for Expo Milano 2015. The Urban Algae Façade is the prototype of a micro-algae façade based on Cesare Griffa’s WaterLilly 2.0 system that will be developed in a special edition for Expo Milano 2015: a project for a micro-algae vertical farm to be implemented as an architectural skin. Micro-algae, absorbing a considerable amounts of CO2 and producing oxygen, could integrate the green system of the cities, increasing their activity of absorbing carbon dioxide and, as a second skin of buildings, increasing their passive performance.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
CARLO RATTI ASSOCIATI. A rapidly growing architectural practice based in Turin, Italy, with branches in Boston and London. Drawing on architect and engineer Carlo Ratti’s research at the Massachusetts Institute of Technology, the office is currently involved in many projects across the globe. Embracing every scale of intervention, ranging from urban masterplans to product design, the work of the practice focuses on revolutionizing the use of digital technologies in our built environment and daily lives, always looking towards creating an evermore sustainable and enjoyable future. Among the most recent projects are the design of the headquarters of the leading Trussardi fashion house in the center of Milan, Italy, a hundred Tsunami-safer houses in Sri Lanka, the Cloud for the London Ph. Xxxxxxxxxxxxx 2012 Olympics and the Digital Water Pavilion at the 2008 World Expo in Zaragoza, Spain. The practice has received many other awards - including Time Magazine ‘Best Inventions of 2007’ for the Digital Water Pavilion - and its work has been featured in leading publications worldwide, including the New York Times, the Boston Globe, Der Spiegel, Discovery Channel, BBC, Domus and Abitare. Current projects include the Future Food District for Expo Milano 2015 and experimental furniture designs for Cassina Spa. The office is also currently involved in the design of new cities in the Gulf region, Russia and Central America. In 2011, the practice was selected as one of the best practices of young architects ‘Talenti italiani under 40’ by the Renzo Piano Foundation. In December 2012, they were again selected by Renzo Piano with the winning project to design the extension of a school in Cavezzo, one of the community’s affected by the May 2012 earthquake in northern Italy.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Cortile d’Onore La macchina del tempo (diam. 1 x h 3 m) project FEDERICA MARANGONI The palpitation of light is like the beating of a heart; the heart is the tempo of life. Years, hours, minutes are a human thought, related to existence and calculated forever by man by way of Time Machines built and perfected by him, sun dials and the modern wristwatch. In this golden hourglass light is a fundamental material; it is a methaphor replacing the traditional sand. It is a contemporary piece, realized in golden iron and neon tubes: by mean of its pulsing light mutates into a vital and ephemeral object, celebrative of life itself. In this special location La macchina del tempo wants to celebrate the Interni sixtieth anniversary.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 76 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
FEDERICA MARANGONI starts working in Venice as an artist in the early ‘60s, concentrating on the use of new plastic materials and neon light. Later, she works with video and glass in the early ‘70’. In 1970 she opens, in Venice, the Fedra Studio Design, an activity which, by cultural and professional choice will juxtapose to her work as an artist, and will develop in an eclectic range of projects from corporate and graphic design to product design, to special projects for interiors, restaurants and fairs stands. Glass as a material is an important part of her work since the early ‘70s, when she begin to work in Murano both at her glass sculptures as well as designer for factories. In 1971 architect Giò Ponti assignes Marangoni to make a project for the main hall of the Eurodomus in Turin: she Ph. Xxxxxxxxxxxxx designes a huge luminous shape composed of plexilglass tubes linked together by a ring, a quotation of the well known ‘bricola’, the shape made of poles, sign of the Venetian lagoon. The artwork will become a successful glass lamp; the beginning of Marangoni’s collaboration with well known lighting industries. She works with Tiffany as a product designer for Murano glass, throughout the ‘80s, for the old Salviati Murano and the new Salviati, for Corning Glass NY, Firme di Vetro, Christofle, Bormioli di Fidenza Vetraria, Trend. She designs restaurants in New York and many booths for the international fair Abitare il Tempo of Verona from the ‘80s up to the latest edition. In parallel with her work as an artist, leading to shows all over the world, she continues to collaborate with companies in the fields of lighting and glass, creating objects for particular clients like San Pellegrino. For 15 years she is assistant professor at Dept. of Arts and Art Education of New York University and she gives many lectures in various other Universities in USA on the theme “Art, Art& Craft, Design: confrontation, analysis and interactivity”. In 2012 she participates, with the lecture “Light is always free” in the course on Light Art of Professor Gisella Gellini at the Milan Polytechnic.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 77 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
Portico San Nazaro Exhibition Communication Simplified project ROCCO Toscani curator OLIVIERO Toscani produced by Punkt. The exhibition explores the notions of function and design, and reflects the young brand’s philosophy of pioneering solutions for simpler living by creating products that do one thing, but do it well. The photographs, by Rocco Toscani, depict homing pigeons: the dependable messengers once used by many countries as an important mode of communication. The mechanics of the bird - its eyes, ears and respiratory system - make it ideally suited to the key role it once played. The perfectly posed pictures restore a quiet dignity to birds that many see purely as a nuisance, and bring their personality to life. Rocco’s aesthetic sensibility resonates with the brand’s vision of celebrating simplicity and enhancing normality through design.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 78 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
ROCCO Toscani, born in 1980, Rocco lives since the very first days on the photographic sets of his father Oliviero Toscani. In 1999, after graduating from St. Stephen’s School, Rome he enters Fabrica, Benetton’s creative laboratory, as assistant photographer and video artist. His video documentary ‘We, on Death Row’ confirms his artistic skills. In 2004 he graduates from The Art Institute of Chicago and begins working as Junior Art Director for Studio Toscani. In 2005 he moves to Paris where, as free lance photographer, he signs important fashion shoots. He takes part in the production and realization of the book Gay Pride by Oliviero Toscani. Rocco takes part in La Sterpaia, Workshop of the Art of Communication, since its very beginning. As art director he manages Ph. Xxxxxxxxxxxxx various projects including Music Box (musical interactive channel on Sky), Human Race, a photographic project documenting the differences and similarities of people, and the book Inter: 100 years of emotions. Rocco continues to collaborate in the fields ofphotography, video, and creativity with many different players worldwide.
Punkt. Punkt. was founded by Petter Neby in 2008 with a group of international professionals with a passion for design and simplicity. Headquartered in Switzerland, Punkt. works with an in-house team of professionals and the world’s leading engineering firms. Also on board, asart director, is the British industrial designer Jasper Morrison. The Punkt. brand began with the launch of its debut product, the DP 01 cordless phone, in January 2011 at Maison et Objet in Paris. At Punkt. we create well designed consumer products of high quality which use technology to simplify life. Punkt. aims to make things better through a line of dedicated devices which enhance user experience and last. Punkt.’s core values are function, design and simplicity. People’s lives are getting more and more complicated with advanced technologies and multi-functional devices. Punkt. sets out to make life simpler, going back to the origins of consumer electronics. Punkt. products are built to last. Punkt. combines its essential designs with materials of enduring quality, to create satisfyingly solid, reassuringly robust consumer goods. An antidote to today’s throw-away culture.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 79 Milano Capitale del Design® 2014, FuoriSalone, 7-13 April 2014
With the Patronage of Università degli Studi di Milano via Festa del Perdono, 7 7-18 April 2014 Orto Botanico di Brera via Fiori Oscuri 4/via Fratelli Gabba, 10 7-13 April 2014
MILANO DESIGN RUN 2014 4th edition Saturday 12 April 2013 at 10:00 am organized by INTERNI and NIKE
INTERNI and Nike have organized, in April 2014, the 4th edition of the Milano Design Run, a non-competitive running event for Sports and Design, during Design Week in Milan. The run follows an urban route in the city center to reach the main events of the FuoriSalone, with a finish line and prizes at the Cortile d’Onore of the State University, location of the Exhibition-Event of INTERNI. (sign up on www.internimagazine.it, subject to availability of Running-Kit) Date: Saturday 12 April 2014 Meeting point: Nike Stadium, Foro Bonaparte, 50 – Milan, 10:00 Start: 10:30 Finish line: Cortile d’Onore dell’Università Statale, appx. 12:00 Prizes and drinks
Nike Nike, Inc., situated close to Beaverton, Oregon, is a world leading company in the design, execution and distribution of footwear, sports clothes and accessories for innumerabile varieties of sports and fitness activities. Among the subsidiary companies of the brand there are Converse Inc., designing, carrying out and distributing footwear, sports clothes and accessories; Hurley International LLC, designing, carrying out and distributing footwear, extreme sports clothing and accessories especially meant for the young.
Co-Producers Application Application Via Mondadori 1, Android iPhone/iPad 20090 Segrate (MI) ANDROID APP ON www.internimagazine.it 80