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State of the Mobile Web, June 2010 July 28, 2010

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State of the Mobile Web, June 2010 July 28, 2010 State of the Mobile Web, June 2010 July 28, 2010 From June to July, most of the television-viewing world tuned in to the 2010 FIFA World Cup. Most commentators praised host South Africa’s handling of the most famous and logistically-demanding sporting event this year. To celebrate this occasion, we welcome you to the State of the Mobile Web Report, World Cup edition. To commemorate this quadrennial milestone, we held the first-ever Opera Mini Mobile Web World Cup. Beginning with the same initial knock-out bracket as in this year's 2010 FIFA World Cup, we used per capita mobile browsing figures to determine the match winners. Our results were quite different from the real games, with Chile and Argentina advancing to the final match. Chile squeezed by Argentina by just 4.1 pages-per-user on that day to win. Congratulations to one of South America's most connected countries. In keeping with our theme, Part 4 explores the top sport sites for our top countries. As you might expect, there is a healthy mix of local sites along with global sites like FIFA.com. This report also shines a light, naturally, on Africa, where South Africa stands as the continent’s number one country for mobile web usage. Across Africa, the mobile web boom is well-documented. Our numbers provide support to that message: page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160% in the past year. Beyond the numbers, we see that access to the Web is reshaping the economic, political and social development of the continent. That many millions do this through a mobile phone is gratifying, and I am both honored and humbled that our browser has a part to play in this revolution. Happy browsing, Jon S. von Tetzchner Co-founder, Opera Software © Copyright 2010, Opera Software ASA, All rights reserved. 1 Highlights ■ As shown in Part 1 of the report, Opera Mini saw a slight decrease in unique users, pages viewed and data consumed in June 2010. In all, 59.4 million people used Opera Mini in June, 27.3 billion pages were served and 3.8 petabytes of operator data were compressed for Opera Mini users. ■ As seen in Part 2 of the report, Ukraine, South Africa, the United States and Vietnam all rose one position on the list of top ten countries (number of Opera Mini users), while Nigeria dropped from position 5 to position 9 on that list. ■ In Part 3 of this month’s report, we look at countries in Africa. The top 12 countries using Opera Mini in that region are South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius. ■ Some numbers: From June 2009 to June 2010, page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160% ■ Growth rates in Africa: Sudan and Ghana lead the top 12 countries of the region in terms of page-view growth (4,645.6% and 916.5%, respectively). Sudan and Ghana also lead the top 12 countries of the region in growth of unique users (1,225.0% and 498.8%, respectively). Kenya leads the top 12 countries of the region in page views per user, with each user browsing 639 pages on average each month. ■ Facebook, Google and YouTube all do well in Africa. Facebook is the top-ranked site in six of the twelve listed countries, and Google is ranked #1 in the remaining six countries. ■ Nokia remains the most popular handset brand in Africa, followed by Sony Ericsson, Samsung, and LG. ■ In Part 4 of this month’s report, we looked at the most popular sports sites visited by Opera Mini users around the world. ■ In Part 5 of this month's report, we held our very own Mobile Web World Cup. Chile scraped by Argentina to win the first ever Opera Mini Mobile Web World Cup. © Copyright 2010, Opera Software ASA, All rights reserved. 2 Part 1: Growth Number of users In June 2010, Opera Mini had over 59.4 million users, a 3.2% decrease from May 2010 but an increase of 124.7% since June 2009. The slight decrease in key metrics can be traced to certain countries where we have experienced some technical and political challenges that now are about to be solved. Pages transcoded Opera Mini users viewed over 27.3 billion pages in June 2010. Since May, page views have gone down 3.4%. Since June 2009, page views have increased 161.8%. Pages transcoded per month (billions) Data consumed In June 2010, Opera Mini users generated over 416 million MB of data for operators worldwide. Since May, the data consumed went down by 4.0%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 3.8 PB of data in June. Since June 2009, data traffic is up 147.1%. Total data consumed per month (millions of megabytes) © Copyright 2010, Opera Software ASA, All rights reserved. 3 Part 2: Country snapshots for April 2010 Snapshot: Indonesia ■ Page-view growth since June 2009: 331.8% ■ Unique-user growth since June 2009: 260.2% ■ Page-views per user: 633 ■ Data transferred per user (MB): 6 ■ Data transferred per page view (KB): 9 Top 10 sites in Indonesia (unique users) Top handsets for June 2010 1. facebook.com 1. Nokia 5130 XpressMusic 2. google.com 2. Nokia 6300 3. youtube.com (5) 3. Nokia E63 4. detik.com (3) 4. Nokia 2700c 5. yahoo.com (4) 5. Nokia 2330c 6. waptrick.com 6. Nokia N70 7. twitter.com 7. Nokia 3120c 8. getjar.com (9) 8. Nokia 5310 XpressMusic 9. my.opera.com (8) 9. Nokia 6600 10. kaskus.us (new) 10. Nokia E71 Snapshot: Russia ■ Page-view growth since June 2009: 69.7% ■ Unique-user growth since June 2009: 40.5% ■ Page-views per user: 484 ■ Data transferred per user (MB): 9 ■ Data transferred per page view (KB): 20 Top 10 sites in Russia (unique users) Top handsets for June 2010 1. vkontakte.ru 1. Nokia 6300 2. yandex.ru 2. Nokia 5130 XpressMusic 3. odnoklassniki.ru 3. Nokia 5310 XpressMusic 4. mail.ru 4. Nokia N73 5. google.com 5. Nokia 2700c 6. wikipedia.org 6. Samsung S5230 7. tegos.ru 7. Nokia 5800d 8. spaces.ru 8. Nokia 6233 9. my.opera.com 9. Sony Ericsson K790i 10. sasisa.ru 10. LG KP500 (“Cookie”) © Copyright 2010, Opera Software ASA, All rights reserved. 4 Snapshot: India ■ Page-view growth since June 2009: 374.4% ■ Unique-user growth since June 2009: 346.9% ■ Page-views per user: 398 ■ Data transferred per user (MB): 8 ■ Data transferred per page view (KB): 19 Top 10 sites in India (unique users) Top handsets for June 2010 1. google.com 1. Nokia 5130 XpressMusic 2. orkut.com 2. Nokia 2700c 3. facebook.com 3. Nokia 3110c 4. youtube.com 4. Nokia 2690 5. getjar.com (10) 5. Nokia N70 6. yahoo.com (5) 6. Nokia 2730c 7. songs.pk 7. Nokia 6300 8. zedge.net 8. Nokia N73 9. wikipedia.org (6) 9. Nokia N72 10. my.opera.com (9) 10. Nokia 7210c Snapshot: China ■ Page-view growth since June 2009: 71.0% ■ Unique-user growth since June 2009: 124.2% ■ Page-views per user: 226 ■ Data transferred per user (MB): 3 ■ Data transferred per page view (KB): 12 Top 10 sites in China (unique users) Top handsets for June 2010 1. kaiqi.com 1. Nokia 5130 2. baidu.com 2. Nokia 5000 3. google.cn 3. Nokia 2700c 4. sina.com.cn 4. Nokia 7100 5. kong.net 5. Nokia 5130 XpressMusic 6. qq.com (7) 6. Nokia 2730c 7. 163.com (6) 7. Nokia 5220 8. renren.com 8. Nokia 6300 9. soso.com (10) 9. Nokia 7610s 10. 3g3h.com (9) 10. Nokia 6303c © Copyright 2010, Opera Software ASA, All rights reserved. 5 Snapshot: Ukraine ■ Page-view growth since June 2009: 91.2% ■ Unique-user growth since June 2009: 63.8% ■ Page-views per user: 688 ■ Data transferred per user (MB): 13 ■ Data transferred per page view (KB): 19 Top 10 sites in Ukraine (unique users) Top handsets for June 2010 1. vkontakte.ru 1. Nokia 5130 XpressMusic 2. google.com 2. Nokia 6300 3. yandex.ua 3. Nokia 6233 4. spaces.ru 4. Nokia N73 5. mail.ru 5. Nokia 5310 XpressMusic 6. wikipedia.org 6. Nokia 2700c 7. sasisa.ru 7. Sony Ericsson K750i 8. my.opera.com 8. Sony Ericsson K550i 9. odnoklassniki.ru 9. Sony Ericsson K800i 10. wapos.ru 10. Nokia 3110c Snapshot: South Africa ■ Page-view growth since June 2009: 129.1% ■ Unique-user growth since June 2009: 94.1% ■ Page-views per user: 395 ■ Data transferred per user (MB): 5 ■ Data transferred per page view (KB): 12 Top 10 sites in South Africa (unique users) Top handsets for June 2010 1. facebook.com 1. Nokia 5130 XpressMusic 2. google.com 2. Nokia 2700c 3. mxit.com 3. Nokia 2330c 4. youtube.com (5) 4. Samsung GT-S5233A 5. wikipedia.org (4) 5. Samsung SGH-E250 6. my.opera.com 6. Nokia 5000d 7. getjar.com (back on the list) 7. LG KS360 8. zamob.com (7) 8. Sony Ericsson W205 9. yahoo.com 9. Nokia 7100s 10. blinko.co.za 10. Samsung SGH-D900i © Copyright 2010, Opera Software ASA, All rights reserved.
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