Multiscale Mixing Patterns in Networks
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Discover the Golden Paths, Unique Sequences and Marvelous Associations out of Your Big Data Using Link Analysis in SAS® Enterprise Miner TM
MWSUG 2016 – Paper AA04 Discover the golden paths, unique sequences and marvelous associations out of your big data using Link Analysis in SAS® Enterprise Miner TM Delali Agbenyegah, Alliance Data Systems, Columbus, OH Candice Zhang, Alliance Data Systems, Columbus, OH ABSTRACT The need to extract useful information from large amount of data to positively influence business decisions is on the rise especially with the hyper expansion of retail data collection and storage and the advancement in computing capabilities. Many enterprises now have well established databases to capture Omni channel customer transactional behavior at the product or Store Keeping Unit (SKU) level. Crafting a robust analytical solution that utilizes these rich transactional data sources to create customized marketing incentives and product recommendations in a timely fashion to meet the expectations of the sophisticated shopper in our current generation can be daunting. Fortunately, the Link Analysis node in SAS® Enterprise Miner TM provides a simple but yet powerful analytical tool to extract, analyze, discover and visualize the relationships or associations (links) and sequences between items in a transactional data set up and develop item-cluster induced segmentation of customers as well as next-best offer recommendations. In this paper, we discuss the basic elements of Link Analysis from a statistical perspective and provide a real life example that leverages Link Analysis within SAS Enterprise Miner to discover amazing transactional paths, sequences and links. INTRODUCTION A financial fraud investigator may be interested in exploring the relationship between the financial transactions of suspicious customers, the BNI may want to analyze the social network of individuals identified as terrorists to conduct further investigation or a medical doctor may be interested in understanding the association between different medical treatments on patients and their corresponding results. -
Analysis of Topological Characteristics of Huge Online Social Networking Services Yong-Yeol Ahn, Seungyeop Han, Haewoon Kwak, Young-Ho Eom, Sue Moon, Hawoong Jeong
1 Analysis of Topological Characteristics of Huge Online Social Networking Services Yong-Yeol Ahn, Seungyeop Han, Haewoon Kwak, Young-Ho Eom, Sue Moon, Hawoong Jeong Abstract— Social networking services are a fast-growing busi- the statistics severely and it is imperative to use large data sets ness in the Internet. However, it is unknown if online relationships in network structure analysis. and their growth patterns are the same as in real-life social It is only very recently that we have seen research results networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, from large networks. Novel network structures from human each with more than 10 million users, respectively. We have societies and communication systems have been unveiled; just access to complete data of Cyworld’s ilchon (friend) relationships to name a few are the Internet and WWW [3] and the patents, and analyze its degree distribution, clustering property, degree Autonomous Systems (AS), and affiliation networks [4]. Even correlation, and evolution over time. We also use Cyworld data in the short history of the Internet, SNSs are a fairly new to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace phenomenon and their network structures are not yet studied and orkut. Cyworld, the oldest of the three, demonstrates a carefully. The social networks of SNSs are believed to reflect changing scaling behavior over time in degree distribution. The the real-life social relationships of people more accurately than latest Cyworld data’s degree distribution exhibits a multi-scaling any other online networks. -
Link Analysis Using SAS Enterprise Miner
Link Analysis Using SAS® Enterprise Miner™ Ye Liu, Taiyeong Lee, Ruiwen Zhang, and Jared Dean SAS Institute Inc. ABSTRACT The newly added Link Analysis node in SAS® Enterprise MinerTM visualizes a network of items or effects by detecting the linkages among items in transactional data or the linkages among levels of different variables in training data or raw data. This node also provides multiple centrality measures and cluster information among items so that you can better understand the linkage structure. In addition to the typical linkage analysis, the node also provides segmentation that is induced by the item clusters, and uses weighted confidence statistics to provide next-best-offer lists for customers. Examples that include real data sets show how to use the SAS Enterprise Miner Link Analysis node. INTRODUCTION Link analysis is a popular network analysis technique that is used to identify and visualize relationships (links) between different objects. The following questions could be nontrivial: Which websites link to which other ones? What linkage of items can be observed from consumers’ market baskets? How is one movie related to another based on user ratings? How are different petal lengths, width, and color linked by different, but related, species of flowers? How are specific variable levels related to each other? These relationships are all visible in data, and they all contain a wealth of information that most data mining techniques cannot take direct advantage of. In today’s ever-more-connected world, understanding relationships and connections is critical. Link analysis is the data mining technique that addresses this need. In SAS Enterprise Miner, the new Link Analysis node can take two kinds of input data: transactional data and non- transactional data (training data or raw data). -
Evolving Networks and Social Network Analysis Methods And
DOI: 10.5772/intechopen.79041 ProvisionalChapter chapter 7 Evolving Networks andand SocialSocial NetworkNetwork AnalysisAnalysis Methods and Techniques Mário Cordeiro, Rui P. Sarmento,Sarmento, PavelPavel BrazdilBrazdil andand João Gama Additional information isis available atat thethe endend ofof thethe chapterchapter http://dx.doi.org/10.5772/intechopen.79041 Abstract Evolving networks by definition are networks that change as a function of time. They are a natural extension of network science since almost all real-world networks evolve over time, either by adding or by removing nodes or links over time: elementary actor-level network measures like network centrality change as a function of time, popularity and influence of individuals grow or fade depending on processes, and events occur in net- works during time intervals. Other problems such as network-level statistics computation, link prediction, community detection, and visualization gain additional research impor- tance when applied to dynamic online social networks (OSNs). Due to their temporal dimension, rapid growth of users, velocity of changes in networks, and amount of data that these OSNs generate, effective and efficient methods and techniques for small static networks are now required to scale and deal with the temporal dimension in case of streaming settings. This chapter reviews the state of the art in selected aspects of evolving social networks presenting open research challenges related to OSNs. The challenges suggest that significant further research is required in evolving social networks, i.e., existent methods, techniques, and algorithms must be rethought and designed toward incremental and dynamic versions that allow the efficient analysis of evolving networks. Keywords: evolving networks, social network analysis 1. -
Correlation in Complex Networks
Correlation in Complex Networks by George Tsering Cantwell A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy (Physics) in the University of Michigan 2020 Doctoral Committee: Professor Mark Newman, Chair Professor Charles Doering Assistant Professor Jordan Horowitz Assistant Professor Abigail Jacobs Associate Professor Xiaoming Mao George Tsering Cantwell [email protected] ORCID iD: 0000-0002-4205-3691 © George Tsering Cantwell 2020 ACKNOWLEDGMENTS First, I must thank Mark Newman for his support and mentor- ship throughout my time at the University of Michigan. Further thanks are due to all of the people who have worked with me on projects related to this thesis. In alphabetical order they are Eliz- abeth Bruch, Alec Kirkley, Yanchen Liu, Benjamin Maier, Gesine Reinert, Maria Riolo, Alice Schwarze, Carlos Serván, Jordan Sny- der, Guillaume St-Onge, and Jean-Gabriel Young. ii TABLE OF CONTENTS Acknowledgments .................................. ii List of Figures ..................................... v List of Tables ..................................... vi List of Appendices .................................. vii Abstract ........................................ viii Chapter 1 Introduction .................................... 1 1.1 Why study networks?...........................2 1.1.1 Example: Modeling the spread of disease...........3 1.2 Measures and metrics...........................8 1.3 Models of networks............................ 11 1.4 Inference................................. -
On Some Aspects of Link Analysis and Informal Network in Social Network Platform
Available Online at www.ijcsmc.com International Journal of Computer Science and Mobile Computing A Monthly Journal of Computer Science and Information Technology ISSN 2320–088X IJCSMC, Vol. 2, Issue. 7, July 2013, pg.371 – 377 RESEARCH ARTICLE On Some Aspects of Link Analysis and Informal Network in Social Network Platform Subrata Paul Department of Computer Science and Engineering, M.I.T.S. Rayagada, Odisha 765017, INDIA [email protected] Abstract— This paper presents a review on the two important aspects of Social Network, namely Link Analysis and Informal Network. Both of these characteristic plays a vital role in analysis of direction of information flow and reliability of the information passed or received. They can be easily visualized or can be studied using the concepts of graph theory. We have deliberately omitted discussing about general definitions of social network and representing the relationship between actors as a graph with nodes and edges. This paper starts with a formal definition of Informal Network and continues with some of its major aspects. Moreover its application is explained with a real life example of a college scenario. In the later part of the paper, some aspects of Informal Network have been presented. The similar kind of real life scenario is also being drawn out here to represent application of informal network. Lastly, this paper ends with a general conclusion on these two topics. Key Terms: - Social Network; Link Analysis; Information Overload; Formal Network; Informal Network I. INTRODUCTION Link analysis is a data-analysis technique used to evaluate relationships (connections) between nodes. Relationships may be identified among various types of nodes (objects), including organizations, people and transactions. -
Happiness Is Assortative in Online Social Networks
Happiness Is Assortative in Johan Bollen*,** Online Social Networks Indiana University Bruno Goncalves**̧ Indiana University Guangchen Ruan** Indiana University Abstract Online social networking communities may exhibit highly Huina Mao** complex and adaptive collective behaviors. Since emotions play such Indiana University an important role in human decision making, how online networks Downloaded from http://direct.mit.edu/artl/article-pdf/17/3/237/1662787/artl_a_00034.pdf by guest on 25 September 2021 modulate human collective mood states has become a matter of considerable interest. In spite of the increasing societal importance of online social networks, it is unknown whether assortative mixing of psychological states takes place in situations where social ties are mediated solely by online networking services in the absence Keywords of physical contact. Here, we show that the general happiness, Social networks, mood, sentiment, or subjective well-being (SWB), of Twitter users, as measured from a assortativity, homophily 6-month record of their individual tweets, is indeed assortative across the Twitter social network. Our results imply that online social A version of this paper with color figures is networks may be equally subject to the social mechanisms that cause available online at http://dx.doi.org/10.1162/ assortative mixing in real social networks and that such assortative artl_a_00034. Subscription required. mixing takes place at the level of SWB. Given the increasing prevalence of online social networks, their propensity to connect users with similar levels of SWB may be an important factor in how positive and negative sentiments are maintained and spread through human society. Future research may focus on how event-specific mood states can propagate and influence user behavior in “real life.” 1 Introduction Bird flocking and fish schooling are typical and well-studied examples of how large communities of relatively simple individuals can exhibit highly complex and adaptive behaviors at the collective level. -
Dynamics of Dyads in Social Networks: Assortative, Relational, and Proximity Mechanisms
SO36CH05-Uzzi ARI 2 June 2010 23:8 Dynamics of Dyads in Social Networks: Assortative, Relational, and Proximity Mechanisms Mark T. Rivera,1 Sara B. Soderstrom,1 and Brian Uzzi1,2 1Department of Management and Organizations, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208; email: [email protected], [email protected], [email protected] 2Northwestern University Institute on Complex Systems and Network Science (NICO), Evanston, Illinois 60208-4057 Annu. Rev. Sociol. 2010. 36:91–115 Key Words First published online as a Review in Advance on Annu. Rev. Sociol. 2010.36:91-115. Downloaded from arjournals.annualreviews.org embeddedness, homophily, complexity, organizations, network April 12, 2010 evolution by NORTHWESTERN UNIVERSITY - Evanston Campus on 07/13/10. For personal use only. The Annual Review of Sociology is online at soc.annualreviews.org Abstract This article’s doi: Embeddedness in social networks is increasingly seen as a root cause of 10.1146/annurev.soc.34.040507.134743 human achievement, social stratification, and actor behavior. In this arti- Copyright c 2010 by Annual Reviews. cle, we review sociological research that examines the processes through All rights reserved which dyadic ties form, persist, and dissolve. Three sociological mech- 0360-0572/10/0811-0091$20.00 anisms are overviewed: assortative mechanisms that draw attention to the role of actors’ attributes, relational mechanisms that emphasize the influence of existing relationships and network positions, and proximity mechanisms that focus on the social organization of interaction. 91 SO36CH05-Uzzi ARI 2 June 2010 23:8 INTRODUCTION This review examines journal articles that explain how social networks evolve over time. -
The Perceived Assortativity of Social Networks: Methodological Problems and Solutions
The perceived assortativity of social networks: Methodological problems and solutions David N. Fisher1, Matthew J. Silk2 and Daniel W. Franks3 Abstract Networks describe a range of social, biological and technical phenomena. An important property of a network is its degree correlation or assortativity, describing how nodes in the network associate based on their number of connections. Social networks are typically thought to be distinct from other networks in being assortative (possessing positive degree correlations); well-connected individuals associate with other well-connected individuals, and poorly-connected individuals associate with each other. We review the evidence for this in the literature and find that, while social networks are more assortative than non-social networks, only when they are built using group-based methods do they tend to be positively assortative. Non-social networks tend to be disassortative. We go on to show that connecting individuals due to shared membership of a group, a commonly used method, biases towards assortativity unless a large enough number of censuses of the network are taken. We present a number of solutions to overcoming this bias by drawing on advances in sociological and biological fields. Adoption of these methods across all fields can greatly enhance our understanding of social networks and networks in general. 1 1. Department of Integrative Biology, University of Guelph, Guelph, ON, N1G 2W1, Canada. Email: [email protected] (primary corresponding author) 2. Environment and Sustainability Institute, University of Exeter, Penryn Campus, Penryn, TR10 9FE, UK Email: [email protected] 3. Department of Biology & Department of Computer Science, University of York, York, YO10 5DD, UK Email: [email protected] Keywords: Assortativity; Degree assortativity; Degree correlation; Null models; Social networks Introduction Network theory is a useful tool that can help us explain a range of social, biological and technical phenomena (Pastor-Satorras et al 2001; Girvan and Newman 2002; Krause et al 2007). -
Social Network Analysis: Homophily
Social Network Analysis: homophily Donglei Du ([email protected]) Faculty of Business Administration, University of New Brunswick, NB Canada Fredericton E3B 9Y2 Donglei Du (UNB) Social Network Analysis 1 / 41 Table of contents 1 Homophily the Schelling model 2 Test of Homophily 3 Mechanisms Underlying Homophily: Selection and Social Influence 4 Affiliation Networks and link formation Affiliation Networks Three types of link formation in social affiliation Network 5 Empirical evidence Triadic closure: Empirical evidence Focal Closure: empirical evidence Membership closure: empirical evidence (Backstrom et al., 2006; Crandall et al., 2008) Quantifying the Interplay Between Selection and Social Influence: empirical evidence—a case study 6 Appendix A: Assortative mixing in general Quantify assortative mixing Donglei Du (UNB) Social Network Analysis 2 / 41 Homophily: introduction The material is adopted from Chapter 4 of (Easley and Kleinberg, 2010). "love of the same"; "birds of a feather flock together" At the aggregate level, links in a social network tend to connect people who are similar to one another in dimensions like Immutable characteristics: racial and ethnic groups; ages; etc. Mutable characteristics: places living, occupations, levels of affluence, and interests, beliefs, and opinions; etc. A.k.a., assortative mixing Donglei Du (UNB) Social Network Analysis 4 / 41 Homophily at action: racial segregation Figure: Credit: (Easley and Kleinberg, 2010) Donglei Du (UNB) Social Network Analysis 5 / 41 Homophily at action: racial segregation Credit: (Easley and Kleinberg, 2010) Figure: Credit: (Easley and Kleinberg, 2010) Donglei Du (UNB) Social Network Analysis 6 / 41 Homophily: the Schelling model Thomas Crombie Schelling (born 14 April 1921): An American economist, and Professor of foreign affairs, national security, nuclear strategy, and arms control at the School of Public Policy at University of Maryland, College Park. -
Social Support Networks Among Young Men and Transgender Women of Color Receiving HIV Pre-Exposure Prophylaxis
Journal of Adolescent Health 66 (2020) 268e274 www.jahonline.org Original article Social Support Networks Among Young Men and Transgender Women of Color Receiving HIV Pre-Exposure Prophylaxis Sarah Wood, M.D., M.S.H.P. a,b,*, Nadia Dowshen, M.D., M.S.H.P. a,b, José A. Bauermeister, M.P.H., Ph.D. c, Linden Lalley-Chareczko, M.A. d, Joshua Franklin a,b, Danielle Petsis, M.P.H. b, Meghan Swyryn d, Kezia Barnett, M.P.H. b, Gary E. Weissman, M.D., M.S.H.P. a, Helen C. Koenig, M.D., M.P.H. a,d, and Robert Gross, M.D., M.S.C.E. a,e a Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania b Division of Adolescent Medicine, Children's Hospital of Philadelphia, Philadelphia, Pennsylvania c School of Nursing, University of Pennsylvania, Philadelphia, Pennsylvania d Philadelphia FIGHT Community Health Centers, Philadelphia, Pennsylvania e Corporal Michael J. Crescenz VA Medical Center, Philadelphia, Pennsylvania Article history: Received May 13, 2019; Accepted August 1, 2019 Keywords: Pre-exposure prophylaxis; Social networks; Adherence; HIV; Adolescents ABSTRACT IMPLICATIONS AND CONTRIBUTION Purpose: The aim of the study was to characterize perceived social support for young men and transgender women who have sex with men (YM/TWSM) taking HIV pre-exposure prophylaxis This mixed-methods (PrEP). study of young men and Methods: Mixed-methods study of HIV-negative YM/TWSM of color prescribed oral PrEP. transgender women of Participants completed egocentric network inventories characterizing their social support color using pre-exposure fi ¼ networks and identifying PrEP adherence support gures. -
Word: Toward a Model of Gossip and Power in the Workplace
Technische Universität München Fakultät für Informatik Lehrstuhl für Wirtschaftsinformatik Prof. Dr. Helmut Krcmar The Project Success of IT Outsourcing Vendors – The Influence of IT Human Resource Management and of the Governance Structure Christoph Pflügler, Master of Science with honors Vollständiger Abdruck der von der Fakultät für Informatik der Technischen Universität München zur Erlangung des akademischen Grades eines Doktors der Naturwissenschaften (Dr. rer. nat.) genehmigten Dissertation. Vorsitzender: Prof. Dr. Martin Bichler Prüfer der Dissertation: 1. Prof. Dr. Helmut Krcmar 2. Prof. Dr. Jason Bennett Thatcher Die Dissertation wurde am 12.08.2019 bei der Technischen Universität München eingereicht und durch die Fakultät für Informatik am 31.01.2020 angenommen. Preface This dissertation is the end result of a process that started during my master program “Finance and Information Management”. As this program was quite research focused, it included a three- month guided research phase. Dr. Markus Böhm was my supervisor and supported me in writing my first paper. This paper developed a carve-out maturity model and was presented at the Wirtschaftsinformatik 2015 conference. The guided research phase arouse my interest in the world of research. During writing my master thesis, I was convinced by my supervisor Prof. Dr. Michael Schermann to apply for a position at the Chair for Information Systems of Prof. Dr. Helmut Krcmar. I joined the research team of Dr. Manuel Wiesche in January 2015 together with Maximilian Schreieck, whom I already knew well from our time at TUM: Junge Akademie. Now, over four years later, I do not regret the decision at all to first have a look into the world of research and then pursue a career in industry.