Demand Generation Fundamentals and Advanced

Presented by Laurie B. Beasley • President, Beasley Direct , Inc. • President, Association of Northern California • Instructor, Online Marketing Institute and The Direct Marketing Association About Beasley Direct and Online Marketing, Inc.

Inbound Marketing Outbound Marketing . PPC Management . Account Based Marketing . Display Networks . . Re-targeting . . SEO Audits Management . Content Creation . Salesforce.com . Content Distribution Management . . Creation Direct Mail . . Website Design Teleprospecting The Direct Marketing Association of Northern California www.DMAnc.org

The Direct Marketing Association of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon seminar meetings, certification workshops, periodic half-day seminars, and provide opportunities for the best in learning and job networking in the Northern California marketing community Upcoming Certification Workshops

Feb 9, 2018 10:00am-12:00pm PST Demand Gen & Lead Conversion Fundamentals Feb 23, 2018 10:00am-12:00pm PST Advanced Demand Gen & Lead Conversion Mar 2, 2018 10:00am-12:00pm PST Optimization Fundamentals Mar 16, 2018 10:00am-12:00pm PST Advanced SEO Mar 23, 2018 10:00am-12:00pm PST Email Fundamentals Apr 20, 2018 10:00am-12:00pm PST Pay Per Click Fundamentals Apr 27, 2018 10:00am-12:00pm PST Advanced PPC Advertising May 4, 2018 10:00am-12:00pm PST Web Analytics

May 18, 2018 10:00am-12:00pm PST Advanced WebAnalytics Jun 1, 2018 10:00am-12:00pm PST Web Usability Jun 8, 2018 10:00am-12:00pm PST WordPress Jun 15, 2018 10:00am-12:00pm PST Nurturing Your Customers Using Personas & Journey Mapping http://www.dmanc.org/certification.htm

4 DMAnc Certification Requirements

. A certificate requires the completion of any 8 courses, taken within two years of starting. . Of course, if a certificate isn’t in your immediate plan, you can take as few or as many of the courses as you’d like. . Students who complete a certification program will receive a frameable Certificate of Completion as well as a digital badge to include on your website, blog, email signature, or social profiles. How to Redeem Your $1,000 FREE B2B Data

Sky Cassidy MountainTop Data [email protected] (818) 252-8140 x2788 www.MountainTopData.com Agenda 1

. Introduction . The Pressure is On Marketers is Greater Than Ever . Marketers are Being Judged on Generating Revenue, Not Just Leads . Demand Generation Falls Down at Many Touch Points . Marketing Needs to Generate Leads Will Respect . Account Based Marketing is Helping to Address This Through Better Targeting Agenda 2

. Marketing Needs to Generate the Right Quantity of Quality Leads … so Better Forecasting Is Needed . 79% of Leads Never Convert Into a Sale – They Get Stuck in the Middle of the Funnel . Content is What Draws Prospects to You, and Validates Your Expertise . Your Website Needs to Convert … Does it? . Offers That are Too Good Draw Less Serious Prospects The Pressure on Marketers is Greater Than Ever

Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. . Time Strapped: The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: new development, lead quality, and