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The 'What's Working' Series Demand Gen Report (DGR) has tapped into the pulse of the B2B marketing industry since its launch in 2007. Our website, newsletters and in-depth reports cover the latest trends, capture insights2020 from top industry executives and offer a close-up look at best practices for demand generation professionals. SOME OF OUR FEATURED TOPICS INCLUDE: ⊲ Account-Based Marketing ⊲ Intent & Signal Data ⊲ Marketing Operations ⊲ Revenue Acceleration ⊲ Artificial Intelligence ⊲ Interactive Content ⊲ Measurement & Analytics ⊲ Sales Enablement ⊲ Content Marketing ⊲ Lead Scoring & Nurturing ⊲ Predictive Intelligence ⊲ Social Selling ⊲ Database Strategies ⊲ Marketing Attribution ⊲ Retargeting Strategies ⊲ Video Marketing Demand Gen Report offers a number of opportunities for contributors to submit story ideas and content for publication on our website and in our newsletters. Featured editorial opportunities include: ⊲ DEMANDING VIEWS COLUMN: B2B marketing executives and thought leaders are invited to share their opinions and insights by contributing 600-800-word bylined articles. Demanding Views contributions should take a prescriptive approach to B2B marketing challenges, combining strong opinions with a practical, first-person point of view. ⊲ SOLUTION SPOTLIGHT: Solution Spotlight gives vendors a powerful platform to introduce their products and services to Demand Gen Report subscribers. Each Spotlight includes information about the vendor, details about their product or service, key customers and other supporting information. ⊲ CASE IN POINT: Our case studies demonstrate the value of your company’s B2B marketing solution or service. Each case study, written by DGR editors, features a detailed analysis of the solution and how it’s being used by a key customer. The case study includes a focus on the provider’s business model, implementation challenges and customer success. Demand Gen Report also welcomes story ideas and contributed article proposals. Sponsorships are also available for special reports, specific features and benchmark research, in addition to sponsorship opportunities within our newsletters and on our website. TO SUGGEST STORY IDEAS OR CONTRIBUTED ARTICLES, CONTACT EDITOR KLAUDIA TIRICO AT [email protected] OR MANAGING EDITOR BRIAN ANDERSON AT [email protected]. The ‘What’s Working’ Series Throughout the year, Demand Gen Report will produce guides highlighting the tactics and formats B2B businesses are seeing success with across various topics and channels. Topics will include, but not be limited to, the following: ⊲ Demand Generation ⊲ Event Marketing ⊲ Intent-Based Marketing ⊲ Sales Intelligence ⊲ Content Creation & Repurposing ⊲ Email Marketing FOR MORE INFORMATION ABOUT SPONSORSHIP OPPORTUNITIES, CONTACT US AT [email protected]. DGR PROVIDES EXCLUSIVE AWARD PROGRAMS, BENCHMARK REPORTS, SAMPLES MEDIA KIT GUIDES AND SPECIAL REPORTS THROUGHOUT THE YEAR. Q1 • Features: • Features: • Features: - Modern Personalization Strategies To Fuel - Understanding & Leveraging Content - Enabling Buyers To Self-Navigate The New Year Engagement Throughout The Journey - New Roles In B2B Revenue - Pivoting Scoring Strategies For Account- - Modern Social Media Marketing • Industry Research: Demand Generation Based Selling • Industry Research: 9th Annual Content Benchmark Survey • Special Report: Killer Content Awards Preferences Survey • Special Report: State of Intent/Signal • What’s Working: AI-Powered Marketing • Special Report: AI-Fueled Sales Data Strategy Strategies Enablement • What’s Working: Direct Mail • Events Coverage: The B2B Marketing • What’s Working: Email Marketing Exchange (Feb. 24-26) Q2 • Features: • Features: • Features: - Rethinking Account & Opportunity - Trends In Digital Event Experiences - Building A Full-Funnel Event Marketing Prioritization - Rethinking B2B Buyer Personas Strategy - AI-Powered Automation In B2B • Industry Research: Marketing Measurement - Optimizing Channel Data Management • Special Report: State Of ABM & Attribution Benchmark Survey • Benchmark Survey: 9th Annual B2B Buyers Survey • What’s Working: Influencer Marketing • Special Report: State Of Marketing Technology Special Report: Guide To Closing • Event Coverage: Campaign Optimization • Funnel Gaps Webinar Series • What’s Working: Demand Generation • What’s Working: Event Marketing Q3 • Features: • Features: • Features: - Tech Shark Tank: Emerging Tools Impacting - Next-Level Direct Mail Strategies - 1:1 B2B Buying Experiences B2B Initiatives Voted By Experts • Industry Research: Lead Nurturing & - Customer Engagement In Modern - Attribution Modeling In Digital Marketing Acceleration Benchmark Survey Marketing - The ABM/Demand Gen Balancing Act - Emerging Data Sets Fueling Go-To- • Special Report: B2B Innovator Awards • Special Report: State Of Database Quality Market Efforts & Accuracy • What’s Working: B2B Advertising • Special Report: State Of Video & Interactive Content • Event Coverage: Buyer Insights & • Event Coverage: ChannelWeek and Intelligence Webinar Series B2B Sales & Marketing Exchange 2020 • What’s Working: Sales Intelligence Q4 • Features: • Features: • Features: - Tricks & Treats To Humanizing B2B Brands - SDR/BDR Enablement Strategies - Top Trends Of 2020 - Marketing Operations In Revenue Marketing - Paid/Earned Media Best Practices - Best ABM Plays Of 2020 • Industry Research: ABM Benchmark Survey • Special Report: State Of Lifecycle Marketing • Industry Research: Database Strategies & Contact Acquisition • Special Report: State of Event Marketing • What’s Working: Content Curation & Repurposing Tactics • Special Report: Customer Experience • What’s Working: Intent-Based Marketing Outlook Guide 2021 • Events Coverage: Strategy & Planning Webinar Series • What’s Working: Personalization Special Channel Marketing/ ABM coverage; sponsorship opportunities available DGR PROVIDES EXCLUSIVE AWARD PROGRAMS, BENCHMARK REPORTS, SAMPLES MEDIA KIT GUIDES AND SPECIAL REPORTS THROUGHOUT THE YEAR..
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