Sanofi to Partner with Digital Health Start-Ups in Europe Track Any More Paras
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HEALTH BEAUTY WELLNESS INSIGHT Pharma intelligence HBWhbw.pharmaintelligence.informa.com 4 February 2019 • No. 06 informa FROM THE EDITORS OF: Rose Sheet Pink Sheet Pharma intelligence Pharma intelligence “We are excited to partner with Startup Creasphere and their network of start-ups to develop new and innovative healthcare solutions for our consumers, who are look- ing more and more to the digital space for support that goes beyond the pill,” com- mented Sanofi Consumer Healthcare’s vice president of strategy, business devel- opment and licensing, Oliver Freichel. “As the world becomes more hectic and connected, consumers are demand- ing more personalized healthcare, and we have seen this come to life through concepts such as personalized vitamin re- gimes,” Freichel pointed out. “Within Sanofi, we have strong exper- tise in bringing over-the-counter health- care solutions to market,” he noted, “so we look forward to combining these strengths with the ingenuity and innova- Going ‘Beyond The Pill’ – tive mindset of start-ups to help consum- ers live healthier, fuller lives.” Sanofi To Partner With Digital Plug and Play founder, Saeed Amidi, ex- plained that the partnership with Sanofi would enable Startup Creasphere for Health Start-ups In Europe the first time to explore consumer facing TOM GALLEN [email protected] technologies in the healthcare field. The initiative, Amidi insisted, would provide anofi is taking a leading role in here in association with pharma giant start-ups from all over the world an “un- creating the “ultimate hub of digi- Roche in September 2018. paralleled opportunity for business de- Stal health innovation in Europe” Together, Sanofi and Startup Creasphere velopment and investment activities with through a partnership which will see it will work to create an innovation hub large corporations.” work with start-ups developing new con- “where forward-thinking corporations Sanofi’s tie-up with Startup Creasphere sumer health solutions in categories such and disruptive startups can meet to pilot represents the firm’s latest move into digi- as allergy and nutrition. The France-based solutions and services, drive investments, tal health, which Consumer Healthcare di- manufacturer is partnering with Startup learn and share experiences and facilitate vision head, Alan Main, has identified as a Creasphere, which describes itself as international expansion.” priority for the firm. “Munich’s first digital health focused inno- Startup Creasphere intends to run two vation program.” events annually to evaluate start-ups op- DIGITAL TRANSFORMING Startup Creasphere is backed by Silicon erating in the consumer healthcare field, CONSUMER HEALTH Valley’s Plug and Play, a venture fund with the most promising selected by “Digital is transforming how consumers specializing in the development of early- Sanofi. At the first event, Sanofi will focus manage their own health and, impor- to-growth stage technology start-ups. on working with start-ups in the nutrition- tantly, how they interact with our busi- Plug and Play launched StartUp Creasep- al health and allergy space. CONTINUED ON PAGE 4 HEALTH BEAUTY WELLNESS France And Italy Next For Zur Rose As St. Ives Apricot Scrubbed Of Same Legislative Focus For Sales Exceed $1bn For First Time, p.4 Class Action Alleging Harm From Consumer Health As Its Hill Walnut Shells, p.16 Champions Change, p.19 IN THIS ISSUE In association with Sponsored by Supported by OTC OTC MARKETING AWARDS Recognising the best of the British OTC Industry 2019 GALA DINNER & AWARDS PRESENTATION ROYAL LANCASTER LONDON Thursday 7th March 2019 BOOK YOUR TICKETS NOW! For further information about the Awards visit: www.OTC-bulletin.com/awards 2 | HBW Insight | 4 February 2019 © Informa UK Ltd 2019 JN1579 OTC Marketing Awards Advert A4_3.indd 1 2019/01/22 12:59 4 20 22 10 inside: COVER / Going ‘Beyond The Pill’ – 21 couple more subheads would take care of this space, can’t Sanofi To Partner With Digital Health Start-ups In Europe track any more paras 22 Implied Health Claims Ruling Indicates Health Tougher Stance By UK Ad Regulator 4 France And Italy Next For Zur Rose As Sales Exceed $1bn For First Time 23 Asking For Trouble – Posing A Question Lands Cranberry Supplement In Hot Water With Italian Ad Regulator 5 Perrigo Helping Pharmacists Get Over Misconceptions About Sleep Aids With UK Nytol Campaign 7 Nestlé Expands Skin Health In Asia As Rumors Swirl Of Impending Sale exclusive online content 8 Dr Kade Enters OTC Dermatology Space With Sirius Acquisition Health And Wellness Launches: Enviromedica, Garden Of Life, Mineralife, Bimble, Chobani, GT, Chomptown, More 9 Colgate Total Remade Without Triclosan, https://bit.ly/2DLDo1u Launch Kicks Off With Super Bowl Ad Chobani introduces first line of non-dairy, plant-based yogurts; Mineralife in CBD market with MG Labs brand; Silk 11 Colgate Guidance Rides Price Increases, dairy-alternative line expands with Oat Yeah milk; Garden Earnings Outlook Dips On Higher Costs of Life extends to keto; Aloha protein powder reformulated; Arthrocen joint supplement in US; Chomptown Cookies from 11 J&J Consumer Health Has Digital And Natural pea protein; GT is Good! on protein bars; Bimble bubbles Drivers For ‘Above Market’ Growth with CBD; Enviromedica innovates in microbiome; and sweet potato and cayenne-infused date nectars from D’Vash. 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As Its Hill Champions Change 20 Farm Bill Hemp Provision Lights Another Supplement Industry Regulatory Priority HBW-Insight @HBWInsight hbw.pharmaintelligence.informa.com 4 February 2019 | HBW Insight | 3 HEALTH (OTC DRUGS) ness,” Main stated at the Viva Technol- ogy conference in Paris, France, in 2018. Main said digital technology – particu- larly the internet – offered a great oppor- tunity for Sanofi to transform how it mar- keted and sold its products to consumers. (Also see “Digital Key To Sanofi’s Growth Plans” - HBW Insight, 8 Jun, 2018.) Key to Sanofi’s burgeoning digital strat- egy was utilizing the data trail consumers left behind when searching online, Main explained. “Data is at the heart of all the things we are doing. It’s all about data,” he “Consumers are looking to the digital space for support insisted. “If the consumer is our king, then that goes beyond the pill” - Sanofi’s Oliver Freichel data is our queen.” “By using data to understand our consumer better, we can deliver the personalized content that they expect,” information, and provide an insight on tor appointments, key health deadlines Main claimed. wellness issues.” (Also see “Sanofi Target- and pharmacy home delivery services,” To help Sanofi take a larger slice of the ing Online With Partner Accenture” - HBW Sanofi explained. “A content hub will online consumer healthcare market it has Insight, 8 Jun, 2018.) also provide educational health advice since June been partnering with consul- According to Sanofi, UWell is an “open from experts.” tancy firm Accenture. service and content platform that allows While the UWell platform would The focus of the collaboration is Sano- users to upload their health data in a sin- “initially focus” on Italy, Sanofi said its fi’s Italian UWell online platform, which gle place.” longterm strategy was to “build out the has been developed with Accenture to “The platform enables quick access to platform across a number of markets in “simplify consumers’ approach to manag- doctor and pharmacy services includ- the future.” ing their health, provide easy access to ing the ability to set reminders for doc- Published online 25 January 2019 France And Italy Next For Zur Rose As Sales Exceed $1bn For First Time DAVID RIDLEY [email protected] wiss supply chain disruptor Zur Rose is pushing ahead with its goal of be- Scoming the biggest pan-European e-commerce pharmacy, eying up expan- sion into France and Italy through its new Promofarma retail platform. Speaking to HBW Insight as Zur Rose announced its financial results for the year ended 31 December 2018 – which saw group turnover grow by 22.8% to CHF1.21bn ($1.22bn) – chief executive officer Walter Oberhänsli confirmed that France and Italy would be the “initial fo- cus” for the recently acquired Promofarma vehicle. Snapped up for an undisclosed sum in 2017, Spanish e-commerce platform Pro- mofarma presented Zur Rose with an op- portunity to use digitalization to realize its One of Zur Rose’s Swiss goal of becoming the biggest pan-Euro- ‘Shop-in-shop’ retail outlets 4 | HBW Insight | 4 February 2019 © Informa UK Ltd 2019 HEALTH (OTC DRUGS) pean e-commerce pharmacy in a “much faster, much easier” way, Oberhänsli said To Ban Or Not To Ban in an interview last year.