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Table of Contents Executive Summary. 4 Program Overview. 5 Meetings. 5 Events. 6 Ticketing. 7 Integrated Hosting Program Costs. .11 Integrated Hosting Program Next Steps. 12 Appendix A – Integrated Hosting Program Events. 14 Appendix B – Minister and MLA Ticket Allocations . .26 Appendix C – Olympic and Paralympic Winter Games Tickets . 32 3 Report on Integrated Hosting and Ticketing 2010 Olympic and Paralympic Winter Games Executive Summary In February and March of 2010, the Olympic and Paralympic Winter Games propelled British Columbia onto the world stage. An estimated audience of 3.5 billion people around the globe watched the Games, and hundreds of thousands of visitors travelled to British Columbia to experience the Games in person. Among the visitors hosted were business dignitaries and political leaders from around the world. Developed by and for the British Columbia business community, the 2010 Integrated Hosting Program took advantage of our role as host province to introduce these influential visitors to the very best of British Columbia. The program promoted British Columbia’s core industries, diverse regions and communities, and world-class investment and job creation potential to create long- term economic benefits for the province. It built on British Columbia’s marketing successes during the Beijing and Torino Olympics and was part of a comprehensive strategy to leverage the Games to promote our province to the world. This report was prepared and approved by the deputy ministers of Small Business, Technology and Economic Development, the Intergovernmental Relations Secretariat and the Olympic Games Secretariat. It fulfills the government commitment to release detailed hosting and ticketing information. Highlights include: • An Integrated Hosting Program that involved 113 events and attracted about 15,000 attendees. • Tickets for ninety sporting events and victory ceremonies. • Close to 80 bilateral meetings between business guests and government, in addition to opportunities for countless meetings privately organized by the business community. • A summary of the 4,660 Olympic and Paralympic Winter Games tickets used by government, including 3,750 tickets purchased and 910 tickets allocated to the Province by VANOC at no cost. Of the 4,660 tickets, 2,461 were allocated to the Integrated Hosting Program, and 143 tickets (about three per cent) were issued to ministers and MLAs to fulfill their hosting responsibilities. To maximize the benefits to British Columbia’s economy, the Ministry of Small Business, Technology and Economic Development, in collaboration with other ministries across government, is following up on the many business connections and relationships developed during the Integrated Hosting Program. 4 Program Overview Hosting the 2010 Olympic and Paralympic Winter Games has provided British Columbia with one of the best economic development opportunities in its history. The Integrated Hosting Program was created by government to target potential buyers, business partners, international investors and dignitaries who were in Vancouver and Whistler during the Games. It was developed with the support of British Columbia’s vibrant business community, academics, dignitaries and other leaders. The Province consulted with a wide variety of experts including local business leaders, industry partners and regional organizations to design a hosting program that would have the most impact in driving new economic activity to British Columbia. Several industry sector representatives worked closely with the Province to develop the business program that was implemented during the Games. These sectors included: • Wood – building products, architecture, green design. • Tourism – attractions, resort development, airlines, Aboriginal opportunities. • Transportation and the Pacific Gateway – ports, airports, logistics, infrastructure. • Technology – information and communication technologies, wireless, video game design, environmental and clean technology. • Creative industries – film, TV, design, new media. • Green energy – hydrogen fuel cells, biomass, alternative energy, solar, wind. • Financial – services, venture capital. The Integrated Hosting Program also provided a showcase for regional economic development groups. With input from the business community and ministries across government, the Province played a strategic role in bringing together international guests, current investors and business partners in British Columbia with prospective investors and potential export customers. Meetings The Integrated Hosting Program was designed to ensure that the Province maximized opportunities to promote business development and foster new business connections to attract long-term economic benefits to British Columbia. The presence of so many business leaders in Vancouver made the Games an invaluable opportunity to hold meetings between government and industry to discuss potential investments in the province. The key objectives of the meetings were to: • Develop new relationships and strengthen existing ones. • Exchange knowledge and business information. • Direct investment into B.C. 5 • Promote emerging industries. • Raise awareness of the benefits of doing business in B.C. • Establish and strengthen links between domestic and international counterparts. Events The Province used four key venues as part of the Hosting Program – the BC Showcase, the BC Pavilion, the Terminal City Club and the Asia-Pacific Business Centre. The venues were used to promote business networking at 113 business events. These events showcased B.C. companies, technologies and products, and attracted international, national, regional and local media coverage. Appendix A contains a list of all events, including a brief description of the purpose of the event and the guests in attendance. About 15,000 attendees participated at events held during the Olympic and Paralympic Winter Games. In addition to events hosted by the Province, the business community – including provincial industry associations, foreign business organizations, community economic development organizations, Olympic sponsors, and other public and private-sector groups – initiated and hosted events. Guests received information about British Columbia’s economic development opportunities. More than 3,400 pieces of promotional material about B.C. were provided to business visitors. The Province also used Olympic sporting events to facilitate business networking and to promote provincial interests. In addition to providing a memorable Olympic experience, these events gave international business guests opportunities to network and gain a first-hand understanding of B.C.’s business advantages. Three primary Olympic sports venues were also used for hosting: • GM Place (Canada Hockey Place): One suite accommodating up to 20 people was used to host business leaders and dignitaries at hockey sporting events. • Pacific Coliseum: One suite accommodating up to 14 people was used to host business leaders and dignitaries at short track speed skating and figure skating sporting events. • BC Place: One suite accommodating up to 13 people was used to host business leaders and dignitaries for opening, closing and victory ceremonies. 6 Ticketing As the host province, British Columbia seized the opportunity the Games presented as an international marketing tool by inviting prominent Canadians, international business leaders, community leaders, dignitaries and investors to attend the Olympic and Paralympic Winter Games and experience the best of British Columbia. The total number and value of tickets purchased by the Province or allocated from VANOC at no cost is as follows: Provincial Ticket Allocation Number of Tickets Cost of Tickets Purchased Olympic Tickets 3,251 $942,680 Purchased Paralympic Tickets 499 $27,995 Subtotal 3,750 $970,675 Allocated to the Province by VANOC 910 $0 Total Tickets 4,660 $970,675 Tickets for Cabinet Ministers and MLAs: Of the 4,660 tickets Olympic and Paralympic tickets available to the Province, 143 tickets (about three per cent) were provided to cabinet ministers and MLAs to fulfill their hosting responsibilities. Cabinet ministers and MLAs were issued tickets to fulfil their hosting duties in three venues: Canada Hockey Place (hockey), Pacific Coliseum (figure skating and short track skating) and BC Place (opening, closing and victory day ceremonies). Appendix B provides a detailed list of the events attended by cabinet ministers and MLAs. Honoured Guest Accreditation: The Premier, the Deputy Premier and Minister of Finance, the Minister of State for the Olympics, and the Lieutenant-Governor had VANOC “Honoured Guest” accreditation that provided access to “Olympic Family” seating in competition venues without the need for tickets. The Premier, the Speaker of the House, and the Minister of State for the Olympics had “Honoured Guest” accreditation for the Paralympic Games. Tickets for Integrated Hosting Program Guests and Dignitaries: Of the 4,660 tickets available to the Province, 2,461 tickets (52.8 percent) were provided to guests of the Integrated Hosting Program to take advantage of the international marketing opportunity created by B.C.’s role as host province. 7 Tickets for Public Contests, Sports and Community Organizations: Of the 4,660 tickets available to the Province, 2,056 tickets (44.1 per cent) were distributed through contests via ActNow BC, GamesTown 2010, World Healthy Living Challenge and HelloBC. 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