Regional Sustainability Volume 2 Issue 1 Article 9 1-1-2021 A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted? Lingkun Meng School of Tourism Management, Sun Yat-sen University, China Yi Liu School of Tourism Management, Sun Yat-sen University, China,
[email protected] Yuanlei Wang School of Tourism Management, Sun Yat-sen University, China Xiaojuan Li School of Tourism Management, Sun Yat-sen University, China Follow this and additional works at: https://egijournals.researchcommons.org/regional-sustainability Part of the Urban Studies and Planning Commons Recommended Citation Meng, Lingkun; Liu, Yi; Wang, Yuanlei; and Li, Xiaojuan (2021) "A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted?," Regional Sustainability: Vol. 2 : Iss. 1 , Article 9. DOI: 10.1016/j.regsus.2021.02.001 Available at: https://egijournals.researchcommons.org/regional-sustainability/vol2/iss1/9 This Full Length Article is brought to you for free and open access by Journals of EGI. It has been accepted for inclusion in Regional Sustainability by an authorized editor of Journals of EGI. Regional Sustainability 2 (2021) 98–108 Contents lists available at ScienceDirect Regional Sustainability journal homepage: www.keaipublishing.com/en/journals/regional-sustainability Full Length Article A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted? Lingkun Meng, Yi Liu *, Yuanlei Wang, Xiaojuan Li School of Tourism Management, Sun Yat-sen University, Zhuhai, 519082, China ARTICLE INFO ABSTRACT Keywords: Tourism destination images in terms of the gaps between the projected and perceived images are Big-data of great significance in the development of destinations.