Commercial Management
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Commercial Management: Commercial Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice. The book is structured into four parts: Part 1 Introduction – Commercial Management in Project Environments explores the nature of commercial practice within project- oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser‘s procurement cycle and a supplier‘s bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that Commercial support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding. Management: Part 2 – Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 – Approaches to Commercial Practice addresses best theory and practice theory theory and practice practice management; and commercial and contracting strategies and tactics. Finally, Part 4 – Case Studies offers two extended case studies: Football Stadia (the David Lowe Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5. The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics. This book’s companion website is at www.wiley.com/go/lowecommercialmanagement and offers invaluable resources for both students and lecturers: r PowerPoint slides for lecturers on each chapter r Sample exam questions for students to practice r Weblinks to key journals and relevant professional bodies Lowe bs ISBN 978-1-4051-2468-3 e ite w h t i 9 781405 124683 w 9781405124683.indd 1 05/04/2013 09:20 Commercial Management theory and practice David Lowe Senior Lecturer in Commercial Management Manchester Business School The University of Manchester A John Wiley & Sons, Ltd., Publication This edition first published 2013 © 2013 David Lowe Registered Office John Wiley & Sons, Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom. Editorial Offices 9600 Garsington Road, Oxford, OX4 2DQ, United Kingdom. The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom. 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However, if you are the copyright owner of any source used in this book which is not credited, please notify the Publisher and this will be corrected in any subsequent reprints or new editions. Library of Congress Cataloging-in-Publication Data Commercial management : theory and practice / David Lowe. p. cm. Includes bibliographical references and index. ISBN 978-1-4051-2468-3 (pbk.) 1. Purchasing. 2. Industrial procurement. 3. Contracting out. 4. Public contracts. 5. Project management. I. Lowe, David HF5437.C59 2013 658–dc23 2012037468 A catalogue record for this book is available from the British Library. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/ or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read. Cover design by Andy Magee Cover image courtesy of rosevita (www.morguefile.com) Set in 9/11.5pt Avenir by SPi Publisher Services, Pondicherry, India 1 2013 To Ruth, with love and to the memory of Josephine Alice Lowe 1934–2009 Contents About the Author vii About the Contributors viii Acknowledgements x Preface xii Abbreviations xiv PART 1: INTRODUCTION 1 Introduction: Commercial Management 3 1. Commercial Management in Project-Oriented Organisations 23 PART 2: ELEMENTS OF COMMERCIAL PRACTICE AND THEORY 77 2. Commercial Leadership 79 Maria-Christina Stafylarakis 3. Exploring Strategy 96 Irene Roele 4. Perspectives on Managing Risk and Uncertainty 108 Eunice Maytorena 5. Financial Decisions 132 Anne Stafford 6. Legal Issues in Contracting 173 David Lowe and Edward Davies PART 3: AppROACHES TO COMMERCIAL PRACTICE 237 7. Best-Practice Management 239 8. Commercial Strategies and Tactics 288 Part A: Intent 296 Part B: Deal Creation 332 Part C: Execution 359 v vi Contents PART 4: CASE STUDIES 379 Case Study A: Football Stadia 381 Case Study B: Terminal 5 (T5) Heathrow 455 Index 492 This book’s companion website is at www.wiley.com/go/ lowecommercialmanagement and offers invaluable resources for both students and lecturers: ● PowerPoint slides for lectures on each chapter ● sample exam questions for you to practise ● weblinks (for each chapter and for the whole book) to key journals, and to relevant academic and professional bodies About the Author Dr David Lowe Manchester Business School David Lowe is a Senior Lecturer in Commercial Management in the Executive Education Centre of Manchester Business School. He is Programme Director for the blended learning MSc in International Commercial and Contract Management and for several executive education programmes in commercial and contract management. Clients include Rolls-Royce, BAE Systems, Thales, BT, the National Skills Academy Nuclear, and the Foundation Trust Network (NHS). David is a Fellow of the Royal Institution of Chartered Surveyors, a Fellow of the Higher Education Academy and an academic adviser to the International Association for Contract and Commercial Management (IACCM). His consultancy work includes benchmarking the engineering and project management provision of an international pharmaceutical company. His teaching interests include: commercial management, commercial strategies and tactics, and contract management. Similarly, his research interests focus on commercial and contract management within the context of project-based industries, ranging from ICT/telecommunications to aerospace and defence. Completed research projects