Emerging Online Gambling Markets
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:PVST 0VST 4QMJUUIFQSPöUTGPSZPVSöSTUUXPNPOUIT UIFOFBSOVQUPBNBTTJWFXJUI XXX"óMJBUF&EHFDPN :PVST 0VST 4QMJUUIFQSPöUTGPSZPVSöSTUUXPNPOUIT UIFOFBSOVQUPBNBTTJWFXJUI XXX"óMJBUF&EHFDPN Twitter Myth Dispelled, and How to LETTER FROM 12 Energize Your Tweets for SEO Google’s ranking algorithms are a black box, but THE DIRECTOR Paul Reilly has learned one thing: Google loves Twitter links. hatever the reasons, motives and/or behind- Wthe-scenes machinations, on April 15, less than five years after Congress inflicted the UIGEA upon us, the U.S. government launched another major assault against our industry. 23 U.S. War on Online Poker Vin Narayanan, Aaron Todd and I. Nelson Rose In this issue, our 16th, which is being distributed in turn the April 15 DOJ indictment inside-out and May at the iGaming Super Show in Dublin, we try examine the event that shocked our industry. to make some sense out of the U.S. Department of Justice’s attempt to stop several major poker sites from doing business – not just in the USA, but anywhere in the world! I. Nelson Rose looks at the Cover Story: indictment and sorts out the winners and losers; Searching for the Next Mother Lode Aaron Todd examines the impact on the market; Vin 32 – Emerging Online Gambling Markets GPWA Narayanan gives us a tweet-by-tweet chronology; Lorien Pilling shares some valuable insights and J. Todd – well, just be sure to see whose hide (or into where the world’s new, untapped online Executive Director: feathers) he’s nailed to the Wall of Shame. gambling markets are most likely to appear. Michael Corfman Marketing Director: In our cover story, Lorien Pilling discusses the factors Andrea Mullaney that will determine the next major markets in our Program Manager: Making the Most from One-Off industry, and shows why the key factor contributing Sporting Events Steven Corfman 50 to growth in any market is the level of broadband Simon Eaton knows how important specific Forum Moderator: Internet penetration. sporting events are in the drive to recruit Anthony Telesca new players and has a few tips on how savvy Membership Manager: Also check out our five affiliate interviews; two affiliates can cash in big time. Nancy Troy affiliate manager interviews; the amazing photos Vin GPWA Times Magazine Narayanan took in London during ICE and LAC; Paul Reilly’s myth-busting piece on Google ranking ALSO IN THIS ISSUE Managing Editor: algorithms; Simon Eaton’s tips for sportsbook Vin Narayanan affiliates on promoting and profiting from major 16 London Photo Gallery Senior Editor: sporting events; John Wright’s look at eight traffic- Aaron Todd 52 Eight Common Mistakes Affiliates Make Associate Editor: losing mistakes affiliates make; news about the Dan Igo Fairway Charity Golf Open in Ireland; and Gary Beal’s – And How to Fix, by John Wright Copy Chief: explanation of why he views the forex affiliate sector 55 Charity Golf Event Puts “Fun” in Giving Bill Riley as the “next big thing.” Designer: 68 Making the Case for Forex, by Gary Beal George Choi Visit this issue’s Departments for the latest industry Advertising news, numbers, quotes and upcoming events, along with updated lists of GPWA sponsors and To advertise in the GPWA participants in the GPWA Seal of Approval Program. Times, please e-mail: DEPARTMENTS [email protected] Finally, I want to extend best wishes to Senior Editor 6 Webmaster News Subscriptions Aaron Todd and APCW Executive Director J. Todd (no relation) and their respective families, each of which 10 By the Numbers For a FREE subscription to has just welcomed a beautiful set of twins into their the GPWA Times Magazine, 11 Cartoon Caption Contest visit: gpwatimes.com midst. Congratulations! 35 Event Calendar Sincerely, 38 Affiliate Interview Series 56 Affiliate Manager Interviews 62 GPWA Sponsors Michael A. Corfman GPWA Executive Director 65 GPWA Seals ISSN 1941-9872 72 APCW’s Wall of Shame 5)&(3"/%&45/&8#3"/%'031-":&34 5)&(3"/%&451-":&3#0/64 I N T E G R A 5)&(3"/%&454611035"/%3&5&/5*0/ P A R T N E R S 5)&(3"/%&4540'58"3&"/%(".&4 5)&(3"/%&450'$"4*/04 0631-":&34"3&(3"/%%6,&4y &9$&--&/$&8*5)$0..*5.&/5 "/%"''*-*"5&4"3&,*/(4 (3"/%%6,&$"4*/01-":&343&$&*7& 5)&3*$)&4530:"-5:1"$,"(&"/:8)&3& 4".&%":1":.&/5450i30:"-"''*-*"5&4w '3*&/%-:5&3.4"/%$0/%*5*0/4 83*55&/8*5)*/5&(3*5:#:"''*-*"5&4 8&130.*4&0/-:8)"58&$"/%&-*7&3 "--0864504)08:065)"58&.&"/#64*/&44 "/%)"7& "--5)&108&3"/%".#*5*0/450#&."3,&5-&"%&34 8&/050/-:4":5)"5 8&*.1-&.&/55)"5 4*(/6150%": #64*/&448*5)*/5&(3*5: 7*4*5888(3"/%%6,&$0. 4FOEVTZPVSDPOUBDUEFUBJMTBU 7JTUPVSBGGJMJBUFXFCTJUFBU 4FFPVSDMJFOUBU BGGJMJBUFT!JOUQBSDPN XXXJOUQBSDPN XXXHSBOEEVLFDPN Powered by 5)&(3"/%&45/&8#3"/%'031-":&34 5)&(3"/%&451-":&3#0/64 I N T E G R A 5)&(3"/%&454611035"/%3&5&/5*0/ P A R T N E R S 5)&(3"/%&4540'58"3&"/%(".&4 5)&(3"/%&450'$"4*/04 0631-":&34"3&(3"/%%6,&4y &9$&--&/$&8*5)$0..*5.&/5 "/%"''*-*"5&4"3&,*/(4 (3"/%%6,&$"4*/01-":&343&$&*7& 5)&3*$)&4530:"-5:1"$,"(&"/:8)&3& 4".&%":1":.&/5450i30:"-"''*-*"5&4w '3*&/%-:5&3.4"/%$0/%*5*0/4 83*55&/8*5)*/5&(3*5:#:"''*-*"5&4 8&130.*4&0/-:8)"58&$"/%&-*7&3 "--0864504)08:065)"58&.&"/#64*/&44 "/%)"7& "--5)&108&3"/%".#*5*0/450#&."3,&5-&"%&34 8&/050/-:4":5)"5 8&*.1-&.&/55)"5 4*(/6150%": #64*/&448*5)*/5&(3*5: 7*4*5888(3"/%%6,&$0. 4FOEVTZPVSDPOUBDUEFUBJMTBU 7JTUPVSBGGJMJBUFXFCTJUFBU 4FFPVSDMJFOUBU BGGJMJBUFT!JOUQBSDPN XXXJOUQBSDPN XXXHSBOEEVLFDPN Powered by WEBMASTER NEWS QUOTABLES Germany to regulate online sports betting “Foreign firms that choose to By Dan Igo just as likely to fail as the outgoing monop- operate in the United States are oly model in Germany,” said bwin.party not free to flout the laws they ermany’s 16 states have agreed to CEO Norbert Teufelberger in a statement. don’t like simply because they Gallow open bidding for seven online can’t bear to be parted from sports betting licenses, but will tax the “A proposed tax rate of 16.67 percent on their profits.” practice at 16.67 percent. the stakes placed in sports betting would – U.S. Attorney Preet Bharara, on the make it impossible to offer a competitive founders of PokerStars, Full Tilt and Under the new regulations, in-game product. Furthermore, excluding poker Absolute Poker sports betting would be banned and li- and casino products from this licensing cense holders would be barred from ad- model will continue to drive consumers “Advised all my clients who vertising on television. The regulations into the black market.” are sponsored by @PokerStars are scheduled to start in 2012, should & @FullTiltpoker to not state premiers sign them into law at a Under these proposals, 16.67 cents of comment today.” meeting on June 9. every dollar wagered by a player will go – Tweet by poker agent Brian directly to the government. And that’s Balsbaugh after “Black Friday” Online casinos and poker rooms will not before the vig. be legal under these initiatives. “One must wonder if just a few Teufelberger is confident these regula- more people may have voiced Europe’s major online sportsbooks criti- tions will be changed by the time they their opinions, made phone cized the proposals and saw their stock are scheduled to be signed into law. calls to members of Congress, prices tumble following the news. Shares contributed to key campaigns, in bwin.party dropped 16 percent while “We trust that these proposals will un- and joined the effort to fight for our rights how much more Betfair’s dropped 3.7 percent. dergo the necessary corrections so that progress might have the new regulations will govern the en- been made.” Bwin.party generates around 23 percent tire German market in a coherent and – WSOP media director Nolan Dalla, of its revenues from Germany. consistent manner in line with EU law,” he said. on the failure to legalize online poker “Implementation of the principles present- in the U.S. ed by the minister-presidents yesterday is “Some people inside the poker industry are delusional when it comes to the likelihood of legislation.” – High-stakes poker player Brandon Adams, to the New York Times “It is a big shift [in policy], but this is a new government with a more liberal approach.” – Jaap Oosterveer, a spokesman for the Dutch ministry of public safety and justice, on attempts in the Netherlands to legalize online gambling “The creation of a legal fiction “After much study, we are deeming all wagers to have convinced that the lack of ‘originated’ in Atlantic City regulation of Internet gaming “There’s more to life than being cannot overcome the clear and within the U.S. must change. a United States senator. I never unambiguous language of the We must recognize that this anticipated I would be in public State Constitution.” activity is occurring and that law service for 26 years.” – N.J. Gov. Chris Christie, after vetoing enforcement does not have the – Noted online gambling opponent Jon tools to stop it.” an online gambling bill that passed in Kyl, announcing his plan to retire from – Wynn Resorts CEO Steve Wynn both houses of the state’s legislature the U.S. Senate in 2012 Webmaster News WEBMASTER NEWS Governor’s veto kills online gambling legislation in New Jersey By Vin Narayanan public has expressed con- cerns regarding the po- ov. Chris Christie vetoed legislation tential ills associated with Gthat would have made New Jersey gambling and has demand- the first American state to license and ed that gambling be closely regulate online gambling.