Arts and the Southeast Economy
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S OUTHEAST CONFERENCE The Arts Economy of Southeast . Alaska Photo by Clark Mischler Tree carving on Mount Roberts by master carver Richard Beasley September 2014 Our Arts Economy Southeast Alaska Arts Data KEY FINDINGS Artists and arts organizations are a key part ! The arts are an important component of the of the Southeast Alaska economy. They regional economy. Altogether artist, arts $57.8 Million: Dollars create products and perform services. They organization, and audience spending in spent by artists, arts generate spending and attract audiences, Southeast Alaska totaled an estimated $57.8 organizations and who in turn spend money at restaurants, million in 2013. audiences in 2013 hotels, and other local businesses. Artists impact education, and by positively Based on an analysis of our survey data, self- ! contributing to the quality of life, they attract employment tax returns, and wage and labor 2,340: Number of young people to the region, and help retain data, there are an estimated 2,340 Southeast artists with earnings Alaska artists who earned revenue from their those who are here. from arts in 2013 art in 2013. Altogether, these artists earned The purpose of this publication is to consider an estimated $29.9 million last year. In terms (full & part time) the role of arts in the Southeast Alaska of workforce earnings, the arts sector is ! economy. nearly twice the size of the regional timber $29.9 Million: industry. Revenue earned by METHODOLOGY Calculating the economic impact of art and Unlike employees in other industries, most regional artists in 2013 artists is notoriously difficult. Many artists artists in Southeast Alaska do not rely $ ! operate outside the traditional economy, and exclusively on art for their income. On 23%: Percent of an as such are not measured by typical average self-employed artists in the region independent artist’s economic tools. Moreover, nonprofit derive 23% of their total annual income total income derived organizations that dedicate themselves either through their art—and only 9% of from arts, on average fully or partially to the arts are usually not independent artists self-identify as full-time counted within arts employments categories. artists. In this way, arts income provides an in our region. To measure the arts economy, an ambitious important augmentation to regional earnings. ! arts survey was launched. Self-employed artists spent $17.8 million on 1,830: Arts events in art-related businesses expenses in 2013. 2013, including The purpose of The Economic Impact of Arts performances, in Southeast Alaska Survey was to gather The larger economic impact comes from comprehensive information about the arts organizations that focus on art. Regional art festivals, camps, etc. economy to supplement existing data sets. organizations responding to the survey ! More than 600 artists and art organizations reported spending $31.6 million on art- 2.6: Arts Location across the region participated, representing related activities in 2013. They staged 1,830 Quotient: Ratio of arts events attracting 339,680 attendees— = every community in Southeast Alaska with a artists in Southeast for population over 50. who spent an estimated additional $8.4 ! million in conjunction with these events. every 1 US artist The Arts Economy of Southeast Alaska: A Publication of Southeast Conference A Message from the Executive Director Greetings- ! Why do we live in Southeast Alaska? After reviewing countless surveys and questionnaires the answer is clear. It is the “quality of life” we enjoy. We live here because we can experience the beauty of our surroundings, we can express ourselves in our work and our play. We have freedoms here that are rare and wonderful. Some people have even chosen quality of life over financial excellence. Let’s look through the eyes of the artist. Why, you say, look through those eyes; because those eyes are all around us. We have often grappled with the question: Do we have Arts because we have a good economy or do we have a good economy because we have great arts. It is clear we have people living in Southeast Alaska because of the rich art experience in every corner, and it is also very clear we cannot have one without the other. I have tried to answer this question for many years to no avail. I predict there will never be a definitive answer to that conundrum. Artists of all mediums play such a big role in our regional communities and we at Southeast Conference wanted to better understand the role of the Southeast Alaska arts economy as a whole. We think this publication will change the way you think about the ARTS and our regional economy. The strength of Southeast Alaska is our access to opportunity. Even in the smallest communities and the lowest of times there is opportunity. We must look at what we have then grow and develop what is working. Art is !one of those things. Shelly Wright Southeast Conference, Executive Director Southeast Conference Office 612 West Willoughby Avenue, Suite B Juneau, AK 99801 (907) 586-4360 www.seconference.org The Arts Economy of Southeast Alaska, 2014 Prepared by Rain Coast Data Page !2 Southeast Arts by the Numbers The table below presents analysis for art in the Southeast Alaska region in 2013: Total Direct Art Expenditures $57.8 million Arts Organizations Expenditures (art portion only) $31.6 million Independent Artist Expenditures (includes supplies, travel, and income) $17.8 million Estimated Event Spending by Audience Members (includes restaurant, $8.4 million retail purchases, etc. Excludes entry fee. Estimated at $24.60 per person.) Total Working Artists (full and part time) 2,340 Arts Organizations Employment (includes nonprofits, museums, art 751 galleries, teachers, etc.) Independent Artists 1,590 Full & part time art jobs converted into full time equivalent (FTE) jobs 1,115 FTEs Art Jobs Location Quotient (Artists are 2.6 times more prevalent in 2.6 Southeast Alaska than in the US as a whole) Total Art-Related Earnings by Artists $29.9 million Earnings by Organization-Based Art Employees $21.8 million Art Earnings by Independent Artists (net revenue) $8.1 million Percent of an Independent Artist’s Income Derived From Art 23% All Workforce Earnings by Artists (including non-art employment) $57 million Value of Contribution by Volunteers $2.8 million Total Arts Volunteers 5,800 Annual Hours Contributed by Volunteers 131,300 Total Arts Events Staged (includes performances, art openings, 1,830 festivals, classes, exhibitions, etc.) Artists Involved in these Events (includes artists, performers, and 12,330 students) Total Audience Members and Attendees 339,680 The Arts Economy of Southeast Alaska, 2014 Prepared by Rain Coast Data Page !3 Results of the SoutheastRetail Arts 4% Alaska Arts Survey Performing Southeast Conference asked Rain Coast Data Arts Alaska Native to study the interplay between arts and the Southeast economy. As part of this process, key 12% Arts (includes previously unavailable information was collected all categories) through the Economic Impact of Arts in Southeast Alaska Survey. Music 23% METHODOLOGY 14% Two surveys were developed, one for arts organizations, and a shorter survey geared towards individual artists. The purpose of the surveys was to better understand the costs, revenues, and size of the artist economy in Museum 2% Southeast Alaska in order to cross-analyze it with existing wage and labor data. Other Visual or Literature 5% Tangible Arts Surveying took place between June 1st and July 14th, 2014. Individual artists were asked about 32% their art category, revenues, expenditures, and WHAT IS other forms of employment. Arts organizations YOUR ART Educational 5% were asked for financial infor mation, CATEGORY? organization type, staffing levels, and volunteer (490 responses) Arts Support 6% efforts. Arts organizations were also asked to catalogue their performances, festivals, classes, exhibitions, and other events, including artists ! participation and audience size. The survey also EARNINGS asked artists to explain in their own words why Survey and data analysis show that Southeast rely entirely on art for their annual income, art is important to Southeast Alaska. Alaska artists earned $29.9 million in 2013. most artists—71%—obtained less than five This figure includes $21.8 million earned by percent of their annual earning through the More than 600 artists and arts organizations those working for arts organizations, and $8.1 pursuit of arts activities. across the region completed or partially million earned by independent artists. completed the web-based survey. Based on The highest-earning self-employed artists in level of completeness, just under 500 surveys On average, individual artists spent $5,420 in the region (on average) are those those living were included in the analysis. Generally, the pursuit of their art in 2013—spending on art in the Hoonah-Angoon Census area and percentage of survey respondents by borough supplies, travel, booth fees, etc. Artists Skagway Borough (along with Alaska Native or census area closely matched the percentage brought in a revenue of $10,525 (on average) artists, see page 8). of population distribution for each area. The for their work. Average profits were survey instrument is posted at seconference.org. calculated at $5,105 in 2013 AVERAGE PROFIT OF INDEPENDENT SE ARTISTS, 2013 (revenue minus expense). (Regional Average = $5,105) Nearly one in four artists responding self- identified as Alaska Native artists, while the A full 30% of independent Haines $7,464 largest category of responses came from “other artists surveyed spent more Hoonah-Angoon Area $8,975 visual or tangible” artists—which accounted for money on their art then they Juneau $5,009 one-third of all responses The next two largest were able to recover through artist groups were musicians and performing sales or performance revenue. Ketchikan $7,789 artists, respectively (see “What is Your Art Petersburg $4,842 On average, income through Category” pie chart).