sign in sign up
<<
Home , All Ashore, Charge of the Lancers, Conquest of Cochise, Flame of Calcutta, Horizons West, Joe Pasternak

.

" " is a trade-mark FI FJ VIEW

VOLUME XIV NO. 4 DECEMBER, 1952 , CALIFORNIA

WARNER MEMORIAL AWARD TO DR. KALMUS SEEKING LOCATIONS FOR BY Dr. Herbert T. COLOR TECHNICOLOR is in pictures a of Kalmus, President j There motion group and General® men which, in the words of Rudyard Kip- Manager o fl ling, “is breaking the road for the rest.” technicolor, is the Some of their assignments not carry if* do recipient of the 1952 them beyond the borders of Hollywood. Samuel L. Warner Others may carry them to tropical jungle Memorial Award of and polar floe, to all parts of earth’s six Lhe Society of continents and seven seas. Motion Picture and They are the location men. Television Engi- With the great increase in the use of neers. color on the screen, their work has grown The award is made “for meritorious in importance, and much more exercise of achievement in sound motion picture engi- judgment is required. neering.” Backgrounds are given life by Color by “No man, over the past 20 years, has so technicolor. Their color and character- consistently contributed to the technical istics may sharpen mood and give increased quality of motion pictures as Dr. Herbert impetus to action. On the other hand, if not T. Kalmus, President and General Manager carefully chosen, they may overshadow the of TECHNICOLOR MOTION PICTURE CORPORA- players and their activities. TION,” the citation said. “Almost without exception, the biggest ABROAD Dr. Herbert T. Kalmus grossers (‘Gone With The Wind’) have been As an example of location work abroad pictures made in Color by technicolor . . -Fox’s “Treasure of the other color It is today the standard by which TECHNICOLOR PLANS FOR Golden Condor” may be cited. The picture processes are judged. EXPANSION ABROAD deals with a search for treasure in Guate- over the years, has main- “Dr. Kalmus, mala, and it was decided to send a unit to stand- tained the highest practicable color With a technicolor expansion cam- that country to authentic backgrounds ards and has always recognized the value paign already in progress in Hollywood, in Color by TECHNICOLOR. this end. of research and engineering toward prospects for expansion abroad are being The unit remained in Guatemala only While maintaining the standards of quality, studied by Dr. Herbert T. Kalmus, Presi- three weeks. The shortness of time required the cost only release prints but set dent of not and General Manager of technicolor is ascribed to the thoroughness with which lighting costs have been reduced step by MOTION PICTURE CORPORATION. the expedition was mapped, planned and step . . . “Pressure is being put on technicolor conducted. the last war, to “During technicolor’s establish centers in France, Italy and Headquarters were established at Guate- ability to ‘blow up’ the 16mm Germany similar to that in England,” Dr. mala City, the capital. The first trip for film footage of the Armed Forces to 35mm Kalmus stated on his return from a trip to shooting purposes was made to nearby theatres for showing to the public in was a England and the Continent of Europe. Antigua, the ancient seat of government. to morale and public information great aid “Those negotiations were my primary CONTINUED ON PAGE TWO in those critical times. business on the Continent this trip,” Dr. “technicolor’s production in the last Kalmus continued. few years of the imbibition process of “Centers in the European capitals, such making top quality 16mm color prints in as Paris, Rome and Berlin, would have a quantity at reasonable cost is a distinct con- number of advantages for the European tribution to the 16mm field.” motion picture industry. They would make Presentation of the Warner Award, a gold possible more prompt service and reduce medal, was made by Peter Mole, President costs. of the SMPTE, at the conference banquet “As it is now, cameras and crews to at the Statler Hotel, Washington, D. C., on operate them have to be brought in from October 8. Hollywood or from England. Rush prints In the unavoidable absence of Dr. would be available at the end of each day’s Kalmus, the medal was accepted for him by work, instead of after appreciable delay. Wadsworth E. Pohl, Technical Director of “Financial exchange problems would be technicolor motion picture corpora- minimized and payments of duty would be tion. eliminated, and, of course, employment Dr. Kalmus, in 1938, received the Prog- opportunity would be afforded citizens of ress Award of the Society for his work in the country. developing color motion pictures, and in “In this connection, the demand for Color 1939 the Journal Award for his paper, by technicolor is so great that it is logical “Technicolor Adventures in Cinemaland.” for us to expand, and the question i CONTINUED ON PAGE TWO MUSICALS GAYER, MO SEEKING LOCATIONS FOR Color by COLOR BY TECHNICOLOR In TECHNICOLOR CONTINUED FROM PAGE ONE

Joe Pasternak approves sketches for scenes in ‘‘Small Town Girl,” in Color by TECHNICOLOR. Sketch of costume designed for Ann Miller in dance number in the picture.

Ruins of the church and monastery of San Francisco, at Antigua, Guatemala.

Antigua was partially destroyed by an earthquake in 1773, and its ruins of reli- gious edifices and palaces are imposing and extensive. Using automobiles, airplanes and small boats, the “Golden Condor” people jour- neyed to localities ranging from sea to remote interior jungle. Their cameras lingered awhile on scenes in San Antonio Palopo and Santiago Atit- lan, Indian villages on Lake Atitlan, and in Solola, in the Mayan Highlands, at an altitude of 6,899 feet. “Seen from Solola, the waters of Lake Atitlan, 2,000 feet below, were the bluest

I have ever seen,” said Robert F. Metzler, unit location manager. “The lake was mag- Two and a half years ago , nificent for photographic purposes. Metro-Goldwyn-Mayer producer, declared “Native costumes were colorful in the that Color by TECHNICOLOR and musicals extreme. Red predominated, the headdresses “are not only inseparably married — they’re by technicolor the camera may dwell of both men and women being entirely of the happiest couple in the film industry.” longer on close-ups. that color.” It is pleasant to record that Pasternak is “When you look at a scene in black-and- Livingston, on the Bahia de Amatique, currently of the opinion that this Holly- white, you have seen it,” the producer off the Gulf of Honduras, also was visited wood match is, if anything, happier than asserted. “But the longer you look at a for footage, Puerto Barrios being the point ever. scene in color, the more details in it will of operation for work there. Pasternak has had unusual opportunities impress themselves upon the eye.” Then the expedition planed to the Peten to observe the romance. He has acted as Color by technicolor, Pasternak be- jungle in the north, for the hidden Mayan producer on 23 musicals in Color by lieves, is especially helpful to the popu- ruins at Tikal. technicolor for Metro-Goldwyn-Mayer, larity of musicals abroad. Like music, color the first being “,” which speaks a universal language. was photographed in 1943. Musicals in Color by technicolor were Of his latest 14 pictures, 13 have been a novelty at first, but that day has passed, produced in Color by TECHNICOLOR. Among said Pasternak. Now the emphasis is on his recent outstanding productions in that good taste, and what it is believed the audi- medium are “,” “The ence would most like to see. Merry Widow,” “Because You’re Mine” and Added to this is the great increase in the “Small Town Girl.” quality of color, and in the technique of “Color by technicolor,” said Paster- handling it, in recent years, he concluded. nak, “brings the musical closer to nature and adds to the gaiety of the occasion. TECHNICOLOR PLANS FOR Scene Ruess Ranch, Los Angeles County. “What it does for the players is now well on known. They have a different personality EXPANSION ABROAD “The lush green verdure of the jungle when they appear in pictures in Color by CONTINUED FROM PAGE ONE glistened with humidity,” Metzler recalled. technicolor. In my opinion the use of whether we should enlarge our facilities in “It was a dramatic subject for a picture in color lengthens their careers.” England and the United States or establish Color by technicolor.” Color more quickly establishes an foreign centers. intimacy between players and audiences, “Actually, we probably shall do both. IN U. S. Pasternak continued. In pictures in Color Negotiations for a plant in France are In Shakespeare’s time the locale of a farthest along at the present time. But I am theatre scene could be established very TECHNICOLOR not in a position to announce anything simply, by putting up a placard reading definite now.” “A Street in Venice” or “Another Part of & VIEWS NEWS On his European trip Dr. Kalmus visited the Field.”

Vol. XIV December, 1 952 No. 4 the London plant of TECHNICOLOR LTD., in In the early days of picture-making, Published from time to time by his capacity of Chairman of the Board. His “going on location” likewise was a com- Technicolor Motion Picture Corp. Continental itinerary included Paris, paratively simple matter. Mountains, seas HERBERT T. KALMUS, President Munich and Venice, where he attended a and deserts could be found at Hollywood’s 6311 Romaine Street motion picture convention. He conferred at doors. Hollywood 38, California London and Paris with film executives from Not only the coming of color, which Margaret Ettinger, Editor Rome and Berlin. focusses sharper attention on details of TWO CONTINUED ON PAGE EIGHT TECHNICOLOR’S HALL OF FAME

No. 7 of a series of color portraits of distinguished stars who appear in Color by TECHNICOLOR productions.

EXHIBITORS, ATTENTION! This full-page color portrait of beautiful DOROTHY LAMOUR, Paramount actress, is the seventh in a series of such portraits, suitable for framing for your theatre lobby, of motion picture stars who have added lustre to in Color by TECHNICOLOR, and so have won a place in the TECHNICOLOR HALL OF FAME. Miss Lamour has recently completed “” in Color by TECHNICOLOR, for the Paramount Studios. and lend effervescence to Little folk hectf a charming story from DA^INY KA> Warner Brojn>‘Afrtil in Paris” • Color by TECHNICOLOR playing the title sole in ’s “Hans Christian Andersen” for RKO release Color by TECHNICOLOR

*x\\ .

4% MAUREEN O’HARA and ERROL FLYNIsliP^ETER PAN, in the title role of ’s ar

omantic roles in Universal- ture (for RKO release) introduces WENDY I

ational’s “Against All Flags” mermaid friends • Color r’-!or by TECHNICOLOR

TYRONE POWER as a member of th No 1C TOR MATURE’S protegee, , apparently is Mounties goes into action, ifgllgth C ury : r.costume trouble with the law, in Metro-Goldwyn-Mayer’s - " “Pony Sold er “Million Dollar Mermaid” • Color by TECHNICOLOR i

Technicolor Feature Schedule ^ CURRENTLY RELEASED “I Love Melvin” - M-G-M ‘War of the Worlds” - George Pal, Paramount “Importance of Being Earnest” (British) ‘Young Bess” - M-G-M “Against All Flags” — Univ.-lnt'l — Rank, Univ.-lnt'l - M-G-M “Because You’re Mine” “Invitation to the Dance” (British) - M-G-M - IN PRODUCTION “Blackbeard the Pirate” RKO “Iron Mistress” - Warner Bros. — Pine-Thomas, Paramount “Blazing Forest” “It Started in Paradise” (British) ‘Animal Farm” (British) — “Bloodhounds of Broadway” - 20th Century-Fox — G.F.D. -British Film Makers Halas & Batchelor Cartoon Films Ltd. “Caribbean” - Pine-Thomas, Paramount “Jack McCall, Desperado” - Columbia “Apache Landing” — Univ.-lnt'l - M-G-M “Crimson Pirate” (British) — Norma, Warner Bros. “Jamaica” — Pine-Thomas, Paramount “Bandwagon, The” — Warner Bros. “Duel at Silver Creek, The” - Univ.-lnt'l “Jet Pilot” - RKO “Blowing Wild” “Calamity Jane” — Warner Bros. “Everything I Have Is Yours” - M-G-M “Jhansi-Ki-Rani” (British) — Modi Ltd., Bombay “” — Columbia “Gobi Outpost” (formerly “Sixty Saddles “Johnny Ringo” — Edward Small, “” — Univ.-lnt'l for Gobi") - 20th Century-Fox “La Bergere et la Ramoneur” (British) “ Story, The” - Warner Bros. “Golden Hawk” — Columbia — Les Gemeaux “Gentlemen Prefer Blondes” — 20th Century-Fox “Hangman’s Knot” - Columbia “Law and Order” -Univ.-lnt’l “Give a Girl a Break” — M-G-M “Hans Christian Andersen” - Samuel Goldwyn, RKO “Lawless Breed” (formerly "Bad Man “Golden Blade” — Univ.-lnt'l “Horizons West” - Univ.-lnt’l With a Gun") — Univ.-lnt'l “Golden Years, The” (British) —Vega Prods. Ltd. “Hurricane Smith” — Nat Holt, Paramount “Life of Puccini, The” (British) — Dear Film, Rome “Grace Moore Story, The” -Warner Bros. “Lili” - “Ivanhoe” (British) - M-G-M M-G-M “Gun Smoke” - 20th Century-Fox - Warner Bros. “Lone Hand” - Univ.-lnt'l “Jazz Singer, The” “Here Come the Girls” - Paramount — Paramount “Love Song” - Columbia “Just for You” “Immortals, The” (British) - “Made in Heaven” (British) “Lure of the Wilderness” 20th Century-Fox Mehboob Prods. Ltd., Bombay — G.F.D. -British Film Makers “Magic Box, The” (British) “Latin Lovers” - M-G-M “Man from the Alamo” - Univ.-lnt’l — Festival Prods. Ltd., Mayer-Kingsley “Laughing Ann” (British) Imperadio Pictures Ltd. “Man With a Gun” — Warner Bros. “Merry Widow, The” - M-G-M “Lion Is in the Streets, A” - Cagney, Warner Bros. “Man Who Watched the Trains Go By, The” “Million Dollar Mermaid” - M-G-M “Lucrece Borgia” (British) — Films Ariane, Paris (British) — Raymond Stross “Plymouth Adventure” - M-G-M “Prince of Bagdad” — Univ.-lnt'l “Man’s Country, A” - Univ.-lnt’l “Pony Soldier” — 20th Century-Fox “Purple Plain, The” (British) - G.F.D. “Meet Me at the Fair” - Univ.-lnt'l “Prisoner of Zenda” - M-G-M “White Witch Doctor” — 20th Century-Fox “Meet Me Tonight” (British) “Quiet Man, The” — Argosy, Republic “Will Any Gentleman Please?” (British) — A.B.P.C. — G.F.D. -British Film Makers “Raiders, The” — Univ.-lnt'l “Woodhawk” — Columbia “Melba” (British) “Rainbow ’Round My Shoulder” — Columbia — Horizon Pictures (G.B.) Ltd., United Artists “Savage, The” — Paramount “Mississippi Gambler” - Univ.-lnt'l IN PREPARATION “Snows of Kilimanjaro” — 20th Century-Fox “Monsoon” (British) “African Feature” - G.F.D. -Ealing Studios Ltd. “Somebody Loves Me” — Paramount — F.G. Films Ltd. (India), United Artists “All the Brothers Were Valiant” - M-G-M of Ali Baba” — Univ.-lnt’l “Son “Moulin Rouge” (British) “Americano, The” — Stillman of Paleface” — Paramount “Son — Romulus Films Ltd., United Artists “Bengal Tiger” — Univ.-lnt'l — Century-Fox “Stars and Stripes Forever” 20th “Mr. Gilbert & Mr. Sullivan” (British) “Big Song and Dance Man, The” - Paramount — Univ.-lnt'l — Lion “Untamed Frontier” British Prods., Lopert Films “Brigadoon” (British) - M-G-M “Way of a Gaucho” — 20th Century-Fox “Naked Spur” - M-G-M “Caine Mutiny, The” - Kramer, Columbia “What Price Glory” — 20th Century-Fox “Niagara” - 20th Century-Fox “” - Columbia “World in His Arms, The” — Univ.-lnt'l “Pathfinder, The” - Columbia “Chippy” - Columbia “Yankee Buccaneer” — Univ.-lnt'l “Penny Princess” (British) - Rank, Univ.-lnt'l “Dam Busters, The” (British) - A.B.P.C. “Peter Pan” - Disney, RKO “Devil’s Canyon” - Univ.-lnt'l “Pleasure Island” - Paramount “Elephant Walk” — Paramount TO BE RELEASED “Pony Express” - Nat Holt, Paramount “Executioners, The” - Cagney, Warner Bros. “Powder River” - 20th Century-Fox “Five Shades of Blue” — Kramer, Columbia “Aan” (British) - Mehboob Prods. Ltd., Bombay “” - Columbia “Greeks Had a Word for It, The”- 20th Century-Fox “Affair at Monte Carlo” (British) “Red Beret, The” (British) - Warwick, Columbia “Hell and High Water” • 20th Century-Fox (formerly "24 Hours in a Woman's Life") Comes the — — A.B.P.C., Allied Artists “Redhead from Wyoming” - Univ.-lnt'l “Here Showboat” Columbia “Husband for Mamma, A” — Univ.-lnt'l “” - Columbia “Return to Paradise” (British) “King of the Khyber Rifles” 20th Century-Fox “Ambush at Tomahawk Gap” - Columbia — Aspen Prods. Ltd., United Artists to Bali” - Pa ramount “King of the Wind” —Univ.-lnt'l “April in Paris” - Warner Bros. “Road Pine-Thomas, “Kiss Me Again” —Warner Bros. “Arrowhead” (formerly "Adobe Wall") “Rock Grayson’s Women”— Paramount “Liszt” — Columbia — Nat Halt, Paramount “Salome” - Columbia “Love Lottery, The” (British) ‘‘Beggar’s Opera, The” (British) “Sea Devils” (British) (formerly "The Toilers of G.F.D. -Ealing Studios — Imperadio Pictures Ltd. the Sea") — Coronado Prods. (England) Ltd., RKO Ltd. (British) - “Botany Bay” — Paramount “Sea Rogue, The” (formerly "The Master “Mogambo” M-G-M “Outlaw Haven” — Univ.-lnt'l “By the Light of the Silvery Moon” - Warner Bros. of Ballantrae") (British) -Warner Bros. “Port Royal” — “Call Me Madam” - 20th Century-Fox “Seminole” - Univ.-lnt'l Univ.-lnt’l “Prisoner of the Casbah” — Columbia “City Beneath the Sea” - Univ.-lnt’l “” - Columbia - “Renegade Canyon” — Columbia “Column South” - Univ.-lnt’l “Shane” Paramount “Rhapsody” — Paramount “Dangerous When Wet” - M-G-M “Sioux Uprising” - Univ.-lnt’l “” - Columbia “Rob Roy” (British) — Walt Disney British Films Ltd. “Decameron Nights, The” (British) “” - “Robe, The” — 20th Century-Fox — Film Locations Ltd. Columbia “Small Girl” - “Romeo and Juliet” (British) - G.F.D.-Castellani “Desert Legion” - Univ.-lnt'l Town M-G-M “Sombrero” - “Saada” (British) - M-G-M “Desert Song” — Warner Bros. M-G-M “Stars Are Singing, The” - “Sally” — Warner Bros. “Down Among the Sheltering Palms” Paramount “Sangaree” — Pine-Thomas, Paramount — 20th Century-Fox “Sword and the Rose, The” (British) — Walt Disney British Ltd. “Scarlet Flame” — G.-R. Prods., Warner Bros. “Farmer Takes a Wife” — 20th Century-Fox Films “Swords Against the Mast” (formerly "Storm “Serenaders, The” — Univ.-lnt'l “Father Knows Best” (British) - A.B.P.C. Over the Indies") — Edward Small, United Artists “Sir Walter Raleigh” — 20th Century-Fox “Father’s Doing Fine” (British) - A.B.P.C. “Three Love Stories” - M-G-M “Size 12” - RKO “5000 Fingers of Dr. T.” - Kramer, Columbia “Thunder Bay” - Univ.-lnt'l “South Sea Story” — Paramount “” — Columbia “Titfield Thunderbolt, The” (British) “Story of Demetrios, The” — 20th Century-Fox “Flame of Timberline” — G.F.D. -Ealing Studios “Tarawa” — Columbia (formerly "Vermillion O'Toole") — Univ.-lnt'l “Tonight We Sing” — 20th Century-Fox “There’s No Business Like Show Business” “Genevieve” (British) — G.F.D. -Sirius Prods. Ltd. “Treasure of the Golden Condor” — 20th Century-Fox “Girl Next Door, The” — 20th Century-Fox — 20th Century-Fox “Twelve Mile Reef” -20th Century-Fox Coach, (British) — Panaria “Golden The” Film, Rome “Tropic Zone” - Pine-Thomas, Paramount “Two Soldiers” — Cagney, Warner Bros. “His Majesty O’Keefe” (British) “Un Caprice de Caroline Cherie” (British) “Walking My Baby Back Home” - Univ.-lnt'l — Norma, Warner Bros. — Gaumont-Cinephonic, Paris “White Christmas” - Paramount “Houdini” — George Pal, Paramount “Vicki” (formerly "My Mother “White South, The” (British) — Warwick, Columbia “I Don’t Care Girl, The” - 20th Century-Fox and Mr. McChesney") — M-G-M "Wings of the Vulture” - Univ.-lnt’l

S I X ;

INDIA CALLED ACTIVE The picture, released in August, also went into exhibition in Pakistan, Burma, Ceylon, UNIV.-INT’L NAMES JANUARY FIELD FOR TECHNICOLOR Africa and the Middle East, and began a long run in London. AS ‘TECHNICOLOR MONTH’ In India audi- “Aan” screens two hours and 45 minutes With three scheduled releases in ences like their Indian in release, but was cut to about two Color by technicolor, Universal- pictures long and hours for London. International designated January, colorful with a “Our audiences in India like their shows 1953, as “Technicolor Month.” potpourri of ele- long,” said Khan. “They also like pictures The three Color by technicolor ments, according consisting of various elements of entertain- releases slated for January are “The to Mehboob ment, such as drama with songs and dances. Lawless Breed,” “City Beneath the Khan, head of ‘Aan’ might be described as a musical with Sea” and “Meet Me at the Fair.” Mehboob Pro- romance and action. ductions, Inc., of “Indian audiences prefer color in their Bombay, who pictures, and our country is a colorful sub- visited Holly- ject for the camera. I view India as a very SIMULTANEOUS SHOWINGS AT wood this autumn Mehboob Khan promising field for production in Color by 20 L. A. FIRST-RUN HOUSES to inspect American production facilities. technicolor, and hope to see a techni- Twenty first-run houses in the Los Khan produced “Aan,” first all-Indian color laboratory established there. feature to be exhibited with Prints by Angeles territory were showing pictures in “India is now second only to the United technicolor. He is now going into pro- Color by technicolor concurrently during States in the number of films produced.” duction of “The Immortals,” photographed early September. in technicolor’s Monopack. “” (Paramount) was “Aan” (the word means “honor,” “pres- TECHNICOLOR PROFIT 3rd QUARTER showing at seven theatres; “Where’s tige,” “dignity,” “self-respect,” all is Charley?” (Warner Bros.) at three houses that AND FIRST NINE MONTHS OF 1952 implied in the term “face”) began produc- and “Merry Widow” (Metro-Goldwyn- tion in 1949. It was three years in the The consolidated net profit after taxes on Mayer), “Rainbow ’Round My Shoulder” making, although not all this time was income of technicolor, inc., for the quar- (Columbia), “What Price Glory” (20th consumed in actual shooting. ter ended September 30, 1952, is estimated Century-Fox), “The Wild Heart” (United “Aan” was photographed in Kodachrome, to be $474,087, equivalent to 50fS per share, Artists) and “The World in His Arms” its prints being processed by technicolor as compared to $500,131, equivalent to 54^ (Universal -International) at two theatres ltd. at London. Khan used an all-Indian per share, for the corresponding quarter of each. cast and technicians. In addition to the 1951, with taxes for the third quarter of .Jf effort expended in dealing with a new 1951 adjusted to the effective rate paid for PARAMOUNT HAS THREE ON medium, there were equipment difficulties. the entire year, according to Dr. Herbert BROADWAY CONCURRENTLY Also, “Aan” had to be shot in two lan- T. Kalmus, President and General Manager. guages, Hindi and Tamil, oldest of the The consolidated net profit after taxes on Three in Color by Dravidian tongues, much used in southern income of technicolor, inc., for the nine technicolor playing on Broadway simul- India. For London exhibition there were months ended September 30, 1952, is esti- taneously was the subject of a Paramount sub-titles in English. mated to be $1,499,507, equivalent to $1.60 double-page advertisement in Boxoffice How well Khan surmounted his obstacles per share, as compared to $1,561,525, (Sept. 20). of production is illustrated by the fact that equivalent to $1.68 per share, for the cor- The three productions in Color by in its first four weeks of exhibition in 98 responding nine months of 1951, with taxes technicolor were “Just for You” (Bing Indian theatres “Aan” grossed 40 lakhs of for the nine months of 1951 adjusted to the Crosby) at the Capitol; “Son of Paleface” rupees, about £280,000. This, according to effective rate paid for the entire year, () at the Paramount; and “Some- Khan, is a box-office record for India. Dr. Kalmus stated. body Loves Me” (Betty Hutton) at the Roxy.

Technicolor Short Subjects

“Barney’s Hungry Cousin’’ - M-G-M “Hair Cut-Ups” - , 20th-Fox “Rabbit’s Kin” — W. B. Cartoons “Busy Body Bear’’ - M-G-M “Hare Lift” — W. B. Cartoons “Shuteye ” — Famous, Par. “Calling on Capetown’’ — FitzPatrick, M-G-M “Snappy Snapshots” — Terrytoons, “Hotsy Footsy” - United Prods., Col. 20th-Fox “Cruise of the Zaca” — Warner Bros. “Tee for Two” - M-G-M “How to Be a Detective” - Disney, RKO “Fiesta in Sports’’ — Warner Bros. “Terrier Stricken” — W. B. Cartoons “In the Land of Diamonds” — FitzPatrick, M-G-M “Fool Coverage” - W. B. Cartoons “Trick or Treat” - Disney, RKO “Mice Capades” - Famous, Par. “Forest Fantasy” -- famous, Par. “True Boo” — Famous, Par. “Missing Mouse, The” - ‘Gerald McBoing Boing’s Symphony” M-G-M “Two Weeks Vacation” — Disney, RKO - United Prods., Col. “Mouse Meets Bird” - Terrytoons, 20th-Fox “Wise Quacks” -Terrytoons, 20th-Fox

© WARNER BROS. CARTOONS, INC. © LOEW'S, iNC. © . INC. © WALT DISNEY PRODUCTIONS “BUGS BUNNY” “JERRY, JUMBO and TOM” Scene from “MADELINE” “PLUTO and ” Edward Selzer, Fred Quimby, United Productions of Americo Walt Disney, Producer Producer Stephen Bosustow, Producer Producer SEVEN '

TECHIHCOlOli

Loew’s Theatre — Evansville, Indiana — Loew’s Inc. RKO Hillstreet — Los Angeles — RKO Theotres.

wmfap ft TECHWCOUW JOAN roioa BT rON)T£ D «« IMANJARO^. .T 8 3! STORY OF ROBiN H°° the snows of ^THE “isStiSImw''’* KILIMANJARO ' I Jl > alec TV£ LAUNDER HILL MGB>Sxa*« ®w«ess

Pickwick Drive-In Theatre — Los Angeles — Arcadia Theatre — Philadelphia, Penn. — Merton and Rivoli Theatre — New York — United Artists Theatres. Pacific Drive-In Theatres. Bernard Shapiro, Owners.

SEEKING LOCATIONS FOR COLOR BY TECHNICOLOR CONTINUED FROM PAGE TWO

background, but the greatly increased the start of a picture a setting which will only throughout the United States, but also traveling habits of the American people cause the audience to say immediately in many other parts of the world, including have made location work more complicated, ‘Spain’ or ‘Japan’.” England, France and Italy,” Fisher stated. according to Hal Fisher, Columbia’s loca- Fisher cited Lone Pine, Calif., as a favo- Not only is the background itself a more tion manager. rite location spot because of moss forma- complicated matter when shooting in color, Fisher, who has scouted locations in all tions in red, green and other shades. With but the human element as well. When the parts of the United States, says the color camera, such a background may location department has turned up a site, “Americans now travel around so much, be used for scenes in different climates and there will be discussions which may also especially in their own country, that they altitudes. involve the producer, director, cinematog- are quick to spot inaccuracies in a back- Southern California’s varied topography rapher and technicolor color consultant, ground. Authenticity is especially important has one handicap — lack of green grass, he said Fisher. when you are shooting in Color by TECHNI- said. Even the Ruess “Unfinished Sym- As there are differing tastes in color, COLOR, for then you are dealing with ‘live’ phony” Ranch in the Malibu Lake region of such conferences are sometimes spirited. backgrounds, as compared to the deadness Los Angeles County, much favored for lo- “You may find a location with a white of black-and-white. cation shooting, suffered from a long period house on it,” Fisher concluded, “and then

“With color it is possible to establish of drought and was only recently restored find yourself with a cameraman who has a immediately the locale of your picture, and by timely rains. phobia about shooting white houses. So swing into the action without delay. Color “The great virtue of this location site he’ll demand a location with a red or green gives you the opportunity to at is its similarity to country landscapes not house instead.”

MARQUEES OF LONDON’S LEICESTER SQUARE THEATRES ACCENT COLOUR BY TECHNICOLOR

Ritz Theatre Empire Theatre Warner Theatre TECHNICOLOR

IS THE TRADE MARK OF TECHNICOLOR MOTION PICTURE CORPORATION HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER Scanned from the collection of Karl Thiede

Coordinated by the Media History Digital Library www.mediahistoryproject.org