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The State of Newspapers in New Orleans Survey Citizens’ Reactions to the Loss of the Daily Times- Picayune

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The State of Newspapers in New Orleans Survey Citizens’ Reactions to the Loss of the Daily Times- Picayune The State of Newspapers in New Orleans Survey Citizens’ reactions to the loss of the daily Times- Picayune Conducted by the Report by: Michael Climek Lina Brou Kirby Goidel Sponsored by: Manship School of Mass Communication Reilly Center for Media & Public Affairs Dr. Meghan Sanders Dr. Lance Porter Dr. Andrea Miller Dr. Amy Reynolds EEExecutiveExecutive Summary From 07-31-12 to 08-26-12 the Public Policy Research Lab at Louisiana State University talked to 1,043 randomly selected residents of the greater New Orleans area concerning the Times-Picayune, The Advocate, residents thoughts on the loss of the local daily newspaper, and where residents get their news from. The Main Source of News: • Television is the main source for local news for respondents, with 45% of residents turning to it. o Local Newspapers and the Internet come in second and third with 23% and 19% respectively. The Times-Picayune: • 34.3% of NOLA area residents report that they have a paid subscription to the Times-Picayune o Interestingly respondents who have internet access at home (36.7%) are more likely than those without internet (23.8%) to have a paid subscription to the Times-Picayune. • 4 out 5 respondents (82%) were aware of the Times-Picayune’s plans to move to 3 days a week. o Of course that means 1 out 5, or 18% were unaware. • More than 1 out of 5 (22%) of respondents think the loss of the daily Times-Picayune will cause a major increase in Government Corruption in the New Orleans area. • 2 out of 5 (42%) of respondents think the loss of the daily Times-Picayune will have a major impact on their ability to keep up with information and news about their local community. • When asked why they read the Times-Picayune in print 42% of respondents said they prefer reading news in print, and 24% said they want to support local business. The Advocate: • After being informed of The Advocate’s plans to publish a New Orleans edition, over 1 in 3 (36.2%) of respondents said they plan to buy it. o 1 in 2 (51.4%) of current Times-Picayune subscribers plan on buying The Advocate’s New Orleans edition. o Though perhaps more interestingly nearly 1 in 3 (28.2%) of those who do not subscribe to the Times-Picayune said they plan to buy The Advocate. • Before being informed of The Advocate’s plan for a New Orleans edition, 2 out of 5 (40.8%) of respondents said they would consider buying a subscription to a different daily paper that was headquartered in New Orleans but is not the Times-Picayune. o However, less than 1 in 4 (23.3%) of respondents would consider buying a subscription to a New Orleans themed paper that was not headquartered elsewhere in Louisiana • Respondents were also asked if they plan to read The Advocate’s coverage online. Nearly 1 in 2 (45.6%) respondents said they planned on doing so. • 41% of respondents said they were very interested in receiving local news in print on a daily basis. 2 Online: • While 1 in 4 New Orleans area residents read a local paper everyday (25%) – 1 out of 3 residents do not read a local paper ever (33%). • Only 1 in 10 (11%) New Orleans residents report reading NOLA.com everyday. • Less than half of respondents (46%) were aware that NOLA.com and the Times-Picayune were one and the same. o 21% think they are separate entities, and 33% “don’t know” if they are connected or not. • Only 11% of New Orleans area respondents said they would pay for online news. 3 IIINTRODUCTION In May 2012 it was announced that the Times-Picayune, the daily newspaper serving the greater New Orleans Louisiana area since 1837, would cease daily publication and switch to a 3-days a week Wednesday, Friday, Sunday schedule; with a supplemental sports paper printed on days after games played by the New Orleans Saints. Tuesday Oct. 2nd 2012 is the first day that the city of New Orleans will not have a locally made daily printed newspaper. This move makes New Orleans the largest metropolitan area in the United States without a daily print paper. (The Times-Picayune will publish its final daily paper Sunday Sept. 30th 2012. However; the Saints play Sunday Sept. 30th 2012, which will result in a Times-Picayune sports edition printed on Monday Oct. 1st, making Oct. 2nd the first true day without a daily Times-Picayune.) The Public Policy Research Lab at LSU, which is committed to providing relevant public opinion data to the state and the region overall, wrote a survey research proposal to gather data in regard to New Orleans area residents reactions to the loss of the daily Times-Picayune. As one of the leading Journalism schools in the country, the Manship School at LSU decided to fund the research. Funding was also generously provided by The Reilly Center for Media & Public Affairs and LSU professors Dr. Meghan Sanders, Dr. Andrea Miller, Dr. Amy Reynolds, and Dr. Lance Porter. Without the support of these parties, this data would not exist and their assistance is greatly appreciated. Questions regarding the content of this report should be directed to: Michael Climek Operations Manager Public Policy Research Lab Manship School of Mass Communication Louisiana State University Baton Rouge, LA 70803 Phone: (225)-578-7499 E-mail: [email protected] For more information on previous surveys, please visit: www.survey.lsu.edu. 4 AAABOUT THE LLLAB Manship School Research Facility Public Policy Research Lab Media Effects Lab The Manship School’s Research Facility building houses the Public Policy Research Lab (PPRL) and the Media Effects Lab (MEL). The Public Policy Research Lab is dedicated to quality public policy research through state-of-the-art survey technologies. It helps advance scholarly and practical research while playing a leadership role in state and national public policy development. The lab serves other units on campus, government agencies, non-profits, business and industry. National surveys have resulted in publication in both practical and scholarly journals. The Public Policy Research Lab has 52 computer-assisted telephone interviewing (CATI) workstations, mail survey and web survey capability in addition to analytical services. The lab is dedicated to meeting the unique goals and objectives of each project by working closely with those seeking data, research expertise and analysis. The lab's projects benefit from the multiple disciplines and intellectual assets at LSU. One of the lab’s core projects is the Reilly Center for Media & Public Affairs’ annual Louisiana Survey, a longitudinal study of advancements and regressions of citizen views regarding state services and contemporary issues. Clients include: Louisiana Department of Health and Hospitals; Louisiana Department of Labor; Louisiana Recovery Authority; Stephenson Entrepreneurial Institute; and the Centers for Disease Control and Prevention. The Media Effects Lab is one of the largest and most sophisticated of its kind within a mass communication program in the country. It is a state-of-the-art experimental lab equipped with 16 computer stations and a living room area for research in a more natural environment. Researchers can measure audiences’ physical responses (heart rate, blood pressure, eye movement and brain activity) to various media messages as well as gather their attitudes toward those messages. Experiments and projects track people’s responses to particular media content: what stimulates them; what does not, what images they pay attention to, which ones do not resonate. Specific software measures user interactivity and responses to news websites and social networking sites. Unconscious attitudes can also be measured. For example, one study looks at the effectiveness of product placement in television dramas by using the heart rate as a measure of attention. This enables researchers to connect the individual’s involvement with the content, the product and the people using the product. Contact Information: Michael Climek Public Policy Research Lab T 225-578-7499 [email protected], www.survey.lsu.edu 5 Survey Methodology About the Survey: The State of Newspapers in New Orleans Survey includes a traditional landline telephone survey combined with a survey of Louisiana cell phone users. The results presented here have been weighted to reflect current population demographics of age, gender, education, race, and parish as reflected in the most recently available census data. The combined survey includes 1,043 respondents including 530 respondents selected from landline telephone numbers via random digit dialing and 513 respondents selected from available cell phone blocks. Interviews were conducted from 7-31-12 to 8-26-12. All respondents reside in the greater New Orleans area which we defined as the following 7 Parishes; Jefferson, Orleans, Plaquemines, St. Bernard, St. Charles, St. John the Baptist, and St. Tammany. The overall survey has a margin of error of +/- 3.03 percentage points. In Table 1, we present the basic demographics for the population and the weighted sample as weighted by Age, Gender, Education, Rage, and Parish. 6 Table 1: Selected Demographics of Louisiana Population and Sample Estimates Weighted 2011 Census Characteristic Raw Data % Survey Estimates % Estimate % Gender Male 39% 48% 48% Female 61% 52% 52% Race White 58% 61% 61% Black 35% 32% 32% Other 7% 7% 7% Education . Less than High 5% 16% 16% School High School 21% 30% 30% Some College 33% 22% 22% College 40% 32% 32% Parish Jefferson 32% 37% 37% Orleans 41% 30% 28% Plaquemines 2% 2% 2% St. Bernard 2% 3% 3% St. Charles 4% 4% 4% St. John the 2% 4% 6% Baptist St. Tammany 18% 19% 19% Age 18-24 6% 13% 13% 25-34 12% 19% 19% 35-44 10% 17% 17% 45-54 20% 20% 20% 55-64 24% 16% 16% 65 and over 28% 16% 16% 7 The Main Source of News Local News: For residents of the the greater New Orleans area, local television is the main source of of news and information about the local community, with nearly half (44.5%) of respondents reporting that they get most of ther news from that source.
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