Sunny Make Your PUT YOUR Message Stick AD HERE with Front Page

MAI/A001/MAI Ad Notes!

Description:

Section/Page/Zone: Advertiser: Client Name: Name: Client • Immediate Impact • Coupons without the clipping • Branding and Image Building Put your ad on Page 1-A

There’s a way to put your ad right up front with today’s headlines. Front Page Ad Notes are proven attention-getters, and they’re not create derivative works, or in any way exploit or repurpose any content. any repurpose or exploit way any in or works, derivative create not availablemay You indicated. aspage an advertising option with The Advocate. The 2-7/8” x 2-5/8” note is yellow or white with black or spot color printing.

The big story is that they go where no ad has gone before: page one of The Advocate, Louisiana’s leading daily newspaper.

Color Type: Type: Color Size:

Final Number: Insertion Size Standard Ink Colors Ad Number: Number: Ad 2-7/8” x 2-5/8” Standard Paper Color Yellow or White Black Orange Blue Placement Availability Zoning Options (PMS 021) (PMS 300) Front Page Monday - Sunday Full-run or zoned*

Deadline01/20/2007 7 business days from receipt of approved copy, for 1 or 2 color orders Green Teal Brown with a quantity of 500,000 or less. (PMS 347) (PMS 320) (PMS 168) Rush Orders Will incur an additional $500 charge, plus shipping costs. *Zones Available: East Baton Rouge Zone, Ascension Parish, Burgundy Purple Red

Livingston Parish, Acadiana Zone and New Orleans Zone. (PMS 215) (PMS 527) (PMS 185) This E-Sheet(R) is provided as conclusive evidence that the ad appeared in The Advocate on the date and date the on Advocate The in appeared ad the that evidence conclusive as provided is E-Sheet(R) This Publication Date: Date: Publication Other colors may be available. Check with your multimedia sales consultant for other options.

Baton Rouge, Louisiana Front Page Ad Note Rates - Cost Per Thousand Quantity 1 Color 2 Colors Full Color 10,000 - 24,999 $91.00 $111.00 $165.00 SPECIAL PRICE - $1,985 25,000 - 49,999 57.00 67.00 87.00 East Baton Rouge Parish on 50,000 - 99,999 43.00 53.00 73.00 Monday, Tuesday or Wednesday 100,000 - 149,999 35.25 43.25 63.00 150,000 - 199,999 34.75 41.50 60.00 Silhouettes additional $2.00 CPM 200,000 - 299,999 32.50 37.25 51.50 300,000 - 399,999 30.00 36.00 44.50 * Frequency Contracts and 400,000 - 499,999 29.50 34.25 41.50 larger quantities are available - contact your multimedia sales consultant. 500,000 - 749,999* 28.75 32.50 38.50

1. Identity/Brand Newsworthy Advertising Design... For the most “notable” benefits, incorporate Z these elements on your Front Page Ad Note. Daley’s Department Store 2. Offer/Event 1. Prominently identify the name of your business 2. Name the offer or event that you are promoting End of 3. Call to action to respond to your message SummerBring this ad with you, and get It is also recommended that your SALE message contain minimal use of copy. All Summer Merchandise Call 1-800-HOT-SALE or visit us at www.daleys.com for details 3. Call to Action Mark your calendar for the hottest event of the year! offer1/2 good: August 30- Septemberoff 5, 2007

Actual Size

Conditions for Publication 1. Selected run dates are guaranteed for full-run advertisers on a first-come, first-serve basis. Part-run advertisers are guaranteed to run within the week selected. Larger runs will have preference over smaller runs. 2. In the event of major breaking news, Front Page Ad Notes may be inserted on another day. The publisher reserves the right to revise or reject in whole or in part any advertisement in The Advocate. 3. Exact color match cannot be guaranteed. 4. All orders considered firm and cannot be canceled except on written authorization from The Advocate. A cancellation fee of $250 plus any accrued charges (artwork, proofs, materials, etc.) will be charged to the customer. 5. When orders are printed to customer’s specifications, the purchaser agrees to assume any liability resulting from actions or demands brought against supplier for copyright infringement. 6. Minimum order: 10,000 Notes. 7. This order is governed by the terms, policies and conditions in The Advocate’s current Retail Advertising Rate Card.

To add Front Page Ad Notes to your marketing mix, call your Advocate multimedia sales consultant or (225) 388-0250.

Effective November 1, 2012