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Growth, Capacity & Education

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Growth, Capacity & Education Cycling BC 2012 Annual Report 201-­‐ 210 West Broadway Vancouver, BC V5Y 3W2 Mission Foster quality competition from the grassroots through ormance to high perf levels, and encourage partnerships to grow participation in the sport of cycling. Vision To inspire the sport of cycling. Values Fairness, fety, Sa Inclusiveness, and Growth Through Opportunities. Board of Directors 2012 President Vice President BMX Vice President Vice President Mountain Bike Road & Track Wayne Pomario Michelle Landers Galen Kehler Todd Hansen Vice President Vice President Vice President Vice President Randonneur Cyclo-­‐cross Para-­‐cycling Financial Oversight Alex Pope Dave Cressman Peter Lawless Jonathan Page 2 Senior Staff Chief Executive Director of High Director of Finance General Manager of Officer Performance & Administration Events Keith Ryan Richard Wooles Diana Hardie Kevin MacCuish Director of Members Services Communications & Director of BMX Development & Community Events Coordinator Development Adam Muys Conan Cooper Tara Mowat Nicole Rochefort 3 CEO REPORT Cycling BC identified thirteen Key Result s Areas (KRAs) a part of the strategic planning process. These KRAs have provided important r direction fo the staff team as we take care of the daily operations of the Society. ights Here are the highl from 2011. RECRUITING NEW PARTICIPANTS & YOUTH PARTICIPANTS One of the key strategic goals is ipation to increase partic by youth, women, and persons with disabilities. The Board of Directors ement and Manag decided to change the structure and pricing of licensing he in t following ways: • Year 2008: introduction of regional novice licenses o Citizen Licenses $40, compared to UCI/CCA $134 • Year 2010: introduction of youth and family licenses which replaced the old family discount of $10 o Youth U13 $40, Cadet U17 $55, and Espoir U23 $110 o Family 1 Parent/1 Child package $160 and 2 Parents/1 Child package $260 Table 1: Cycling BC Membership & Licensing 5 Revenues from 200 -­‐2011 $330,000 $325,141 2008: Addition of citize n licenses $320,000 $306,354 $310,000 $302,254 $299,372 2010: Addition of family and youth $300,000 pricing with U13, U17, U23 $290,886 $288,779 $290,000 licenses $280,292 $280,000 $270,000 $260,000 $250,000 2005 2006 2007 2008 2009 2010 2011 Table 2: Cycling BC Membership Numbers 2005-­‐2011 6000 2009 recession 5000 1809 4000 1755 2092 3000 0 0 464 1675 1951 1822 2000 3479 3296 843 973 2659 921 1000 1358 1142 1261 0 2006 2007 2008 2009 2010 2011 Associates Citizens UCI / CCA Licensees We are finally seeing a resurgence of old participant numbers with the change in pricing and increase in race licenses sold hips. over club members 4 GROWING YOUTH PARTICIPATION Some cycling disciplines participants are primarily s, older male such as in Road, Track and Mountain Bike, but others, like BMX, ng are primarily you families For the future of the sport of cycling, the Society needs to recruit new members and create a path for participants to ed be initiat into the club system. By fostering the sport of BMX and initiating new programs within the school districts, Cycling BC hopes to change the demographic of sport, the which is needed to ensure long-­‐term participation. The introduction of Learn a -­‐to-­‐Ride, Learn-­‐to-­‐Race Schools program in 2011, several certified coaches engaged have with over 1,000 students and 50 ve teachers across fi regions in BC teaching the basics of bike handling. The Ready-­‐to-­‐Ride, Learn-­‐to-­‐Race program was made possible with the purchase of over 40 bikes (various sizes to fit most students), helmets and a trailer used ransport t the bikes to the schools various across the province. Note 1: In the US, 80% of are the riders Masters (30+), 14% are Elite/Senior -­‐ (19 29) and only 6% are Junior/Youth (4-­‐18). USA Cycling CEO Report -­‐ LAMBRA.com Note 2: In the US, the mean age is 42, with the bulk of their membership between the ages of 28 to 56. USA Cycling CEO Report -­‐ LAMBRA.com 5 GROWING PARA-­‐CYCLING & WOMEN’S PARTICIPATION In alignment with our Long Term Athlete Development (LTDA) model and our Strategic Plan for -­‐ 2009 2013, Cycling BC was able to add the position of Vice President Para-­‐cycling to the Board of Directors in 2011. This position was managed by Brian , Cowie two time world champion and fourteen time National hampion, C and Peter , Lawless staff coach with Team Canada, the sport has taken a new direction and key athletes such as Karen ington March and Simon Harr supported. Together with this representation, the Society has created the Para-­‐cycling Commission in order to support the development of -­‐ competitive para cycling. In addition to increasing para-­‐cycling, the goal of the Society is to increase women’s participation with CycleFit courses and Learn-­‐to-­‐Ride Mountain Bike programs. Note 3: The prevalence is for 87 males for every 13 females. USA Cycling CEO Report -­‐ LAMBRA.com REBRANDING AND BUILDING CYCLING BC’S BRAND In 2010 Cycling BC revamped the organization’s branding in an effort to renew its corporate look by branding each discipline uniquely. This renewed branding activated was and implemented in all areas of the organization. • Discipline-­‐specific newsletters e wer designed and distributed allowing for members to receive information, news and notices based on their membership type; • Introduction of discipline-­‐specific social media profiles, allowing Cycling BC members and members of the public to follow individual disciplines; • Inclusion of discipline specific logos on internal and external communications; • Inclusion of discipline specific logos ts on race resul produced by Cycling BC timing software; Cycling BC will continue to brand its news, social media and website using the established discipline-­‐specific branding. Note 4: The primary cycling information source is the internet at 81%, with magazine second at 9% and word or mouth third at 7%. USA Cycling CEO Report - LAMBRA.com 6 DEVELOPING THE CYCLE SPORT COACHING SYSTEM With he t complete recent revamp of the NCCP National Coaching ion Certificat Program, Cycling BC now offers course modules online and . through home study Now participants don’t have to conform to a certain class time omplete and location, can c modules from home. Already we have seen an increase in the number of qualified, female, and regional coaches. In 2012 alone, thirty-­‐nine new coaches were trained. This could not have been done without hiring Conan Cooper, the new Director of . Development He is a Master Learning Facilitator and able to train other Learning Facilitators. Table 3: NCCP courses in professional from practice the three years from 2009-­‐2011 compared to 8 the months in 2012 Coaching Course 2009-­‐2011 2012 Community Coaching 0 3 Professional Practice 26 38 Teaching Basic Skills 9 28 Performance Planning 5 9 2013 will be a considerable growth year with on an emphasis placed re-­‐igniting value in the NCCP training available to all cycling itish coaches in Br Columbia, and to effectively increasing access to all regions of the province. DEVELOPING THE OFFICIALS & COMMISSAIRE SYSTEM In March 2011, we provided a grant als for several offici to attend the 1st Annual USA Cycling Commissaire Summit. Cycling BC has est continued to inv in the development of Commissaire training resources. Cycling BC new has developed a level -­‐one Commissaire course for Road, Track and Cyclo-­‐cross. Just like the NCCP certification ciating program, offi courses have been designed for delivery in a classroom or via home-­‐study. Now it’s easier to become a qualified official. Table 4 : Officiating Course Completion in 2011 and 2012 Officiating Course 2011 2012 Mountain Bike Commissaire Provincial C 2 2 BMX Commissaire Provincial C 3 5 CX National / International Level 1 0 DEVELOPING RACE TECHNICAL SUPPORT SERVICES Cycling BC is continuing to enhance the ce technical side of ra support with : -­‐ Continued education of technical representatives -­‐ Event r egistration support at races -­‐ Timing support -­‐ Neutral t echnical s upport at the Mountain Bike BC Cup Series In 2012 Cycling BC partnered with Jason Louden of Loundenterprise in order to provide each Downhill BC Cup with a Neutral Technical Support Mechanic for riders participating in the races. Over 300 riders the made it to Neutral Technical Support 7 tent allowing Jason to help them solve mechanical issues with the bikes. Loudenterprises attended races in Roberts Creek, r, Kamloops, Harpe Red and Bear Mountains, Sun Peaks, Silver Star, Panorama, Mt. Golden, Washington and Hemlock. Note 5: 87% of new riders are male; and 69% of new riders are Masters (30+), 21% are Elite/Senior & 10% Junior/Youth Note 6: New riders rank event attendance by tributes; the following at travel distance and time, personal goals, categories offered, course safety, location attractiveness, course difficulty, entry fees, race start times, participation by friends or family, ranking points, and prizes Note 7: New riders would like to see more apparel discounts, more points for each race entered, lodging and travel discounts, as well nstruction as coaching i Note 8: The greatest barrier to race participation stance; is travel di high entry fees, missing categories and race characteristics were secondary Note 9: The overriding factor in the race participation erience”; is the “exp riders want to be engaged through state of the art registration, professional iciating coaching, off and race direction Note 10 : Racing skills education must be done parking in classrooms, lots, and race courses USA Cycling CEO Report -­‐ LAMBRA.com 8 INCREASING THE BREADTH AND SCOPE OF VOLUNTEER ENGAGEMENT The increase popularity and reach of social media platforms such as Facebook and Twitter has provided Race Organizers with tools to reach out and encourage the BC community to come participate and volunteer at their ng races, increasi the scope and breadth of volunteer engagement.
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