AMERICA's BIGGEST SELECTION of GOLF AWARDS Wilson's Russell Dreher (R) Shows Joe Wolfe (L) and Dr

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AMERICA's BIGGEST SELECTION of GOLF AWARDS Wilson's Russell Dreher (R) Shows Joe Wolfe (L) and Dr Golf's newest, finest shirt - MR-M has the features that win quick sales. SINGLE NEEDLE Compare the AIR-FLO with any other golf shirts CONSTRUCTION BREATHING ACTION near its price range. You'll quickly see, as your SLEEVES players will, that no other shirt holds a candle to its CONCEALED POCKETS new design advantages, smart tailoring and fine SERGED EDGES AND SEAMS fabrics. Sizes to assure true fitting. Retails from ADJUSTABLE SLEEVES $6 to $9 to assure quick turn-over. Write for full FULL PLEATING, NO GATHERING description of AIR-FLO's complete line. OCEAN PEARL BUTTONS Exclusively through NEW, EXCLUSIVE FABRICS 2-BUTTON PLACKET DUNEDIN, SLEEVES HOWARD SCOGGINS GOLF CO. FLA. oversize" to Gene Sarazen is 3/16 of an inch; to Jim Turnesa it is 1/32 of an inch. Once again, this brings out the golf clubs putting courses importance of factory terminology. DRIVING RANGES This completes our order for a set of PLASTIC COVER GOLF BALLS FOR DRIVING RANGES woods placed by the staff member. You $3.25 per doz. YOUR OLD CULLS COVERED WITH THE PLASTIC PAINT- LESS COVER —$2.50 per doz. ship old balls via truck, bill as SCRAP RUBBER THE FINEST RANGE BALL BUILT —WHEN YOU BUY PLASTICS. YOU BUY THE BEST. all prices F.O.B. all terms C.O.D. WAGNER'S GOLF SALES CO. 534 TENTH STREET, SANTA MONICA, CALIFORNIA EXBROOK 31689 formerly of Chicago AMERICA'S BIGGEST SELECTION of GOLF AWARDS Wilson's Russell Dreher (R) shows Joe Wolfe (L) and Dr. Cary Middlecoff finished club head he has A complete selection of golf trophies, cups, just polished on factory buffing machine. and plaques for tournaments and banquets. Immediate delivery from stock. can easily see the impossibility of the task facing the factory in trying to Send for catalogue No. G12 build this set of woods accurately. Iron Orders Also are Hazy UNIVERSAL SPORTS AND AWARDS A typical iron order causes less confu- Universal Bowling 4 Billiard Supply SIS S. Weha.h Ave. — Chicafo S, III. sion than the companion order of woods. Tele. • W A bath 2-S2SS However, we quite often receive an order of this type: "One set of irons, same as Pete Cooper's, same swingweight, same head weights, etc., only make clubs y2 inch longer and step up irons a little, and also make a little upright." It is quite important to know that when a club is lengthened y2 inch, the And swingweight automatically increases ap- Folding proximately three points. To keep the Chairs same swingweight on this set, we would have to remove 3/16 of an ounce from the head. A sixteenth of an ounce placed DIRECT PRICES TO in the head or removed is equivalent to adding or subtracting one swingweight GOLF CLUBS, PARKS, point. Of course, this same principle HOTELS, SCHOOLS, etc. holds true in shortening a club; for every THE nHoWOt- COMPANY y2 inch that the club is made shorter, 12 CHURCH STREET COLFAX, IOWA Constructed of Tire Casings for Heavy Duty—Longer Wear Q THE BEST MAT FOR DRIVING TEES! ^^ Designed to specifications of well-known pros, these mats are functionally ideal, reversible and virtually everlasting. The finest tee mat at the lowest cost to you. OBEST IN LOCKER ROOM, ENTRANCE & SHOWER Perma-Matj pay for themselves by saving floors, spikes and pre- venting accidents. Lays flat (no kinks), thicker cushion, closely wo/en for firmer footing. MERCHANTImmediatS eTIR deliverE COy o.n popula2710 r WASHINGTOsizes, send specificationsN AVE. .ST . LOU three swing points are lost. Then, in led to a little confusion as to the lofts order to compensate for the loss of head on irons. feel, obtained by shortening the club, we Some brands believe that reducing the would have to add 3/16 ounces. lofts on the irons will aid in more dis- In making this club y2 inch longer, tance, which is true, and also swing Mr. the pro undoubtedly felt that because Average Golfer and the pro into using his customer was tall, the clubs should their particular brand or brands. We be made upright. All well and good, but remain constant on our lofts at present, how much is upright? In knowing the choosing to allow the merits of the club factory terminology he would know that to sell itself. Once again, in the final the standard lie on the No. 1 and No. 2 analysis, it is the home pro who will give irons is 58 degrees and as we progress the factories the answer as to what is we change 1 degree for each club, be- the most desirable loft on an iron. coming more upright, of course. The No. 8 and No. 9 irons, as a rule, have the same lie — 64 degrees, and the pitching SUCCESSFUL SUPT. iron and sand iron have the same lie — (Continued from page 58) 65 degrees. Now that we know the fac- become more important in their eyes, and tory specifications, and also remembering again that is exactly what we are trying that on a 381/2 inch No. 2 iron deflection to accomplish with this sales campaign of of % of an inch is equal to 1 degree, why letters. then it should and would be a simple matter to build the clubs exactly to spe- Learn to Speak cifications. Anyone who finds it difficult to talk to In asking for the irons to be "stepped groups should take one of the many up a little," we really run into a tough courses offered in all communities to aid one. Our factory remains constant in our people to more easily and forcefully ex- lofts on iron clubs: 17 degrees on the press themselves. Remember that the No. 1 iron, 21 degrees on the No. 2 iron, members of your committees are business and 4 degrees between each club, right men and will give more consideration to down to the sand iron. At present, the and have more respect for your proposals competitive race of the club manufac- and suggestions if they are properly turers, which is always a good thing, has voiced, and in respecting the proposal will PRO GRIP LIQUID ROSIN LOWER OPERATING COSTS and with RANGE BUILT PRODUCTS! Pro Grip New PcuttUeM. Ball—White For Life Flejuvenator I Also In Colors! NOW Available In Limited Quantities Just What NEW — Dow Metal — Long Life Range Driver f 4' * 5'—Golfer Approved — No black smudge You've Been TEE MATS an (|ub$ or balls. The only Trouble Free Mat Looking for [ in the business. to Get That NEW —TEE QUEEN — Foolproof "Automatic" Tee NEW—LOW PRICE Automatic Ball RETRIEVER Tacky Feeling. Write for New Money-Saving Illustrated Catalog Sold through all Country Club Pro Shops MANUFACTURER'S SPECIALTY CO.. INC. fa/Utek GOLF RANGE SUPPLY CO. 2736 Sidney St. St. Louis 4, Ma. 5128 W. North Ave. Ckieaqo 3«. III. NEW PARK NEW PARK ALL WEATHER ALL WEATHER REGULAR Golf Grip INDICATOR Golf Grip Black or Red Black or Red ALL WEATHER GRIP Co. 801 Milford St. Glendole 3, Calif. "MANUFACTURED BY LAMB RUBBER CORP." in turn have greater respect and regard off in gaining personal recognition for for the man who made it. ourselves and the profession as a whole. This salesman superintendent of ours As an old school teacher of mine used is now taking on the aspects of quite a to say, "When building air castles build fellow, so let us not neglect that phase them high enough so when they fall there of salesmanship which any successful will be something to the ruins." salesman will tell you is of extreme im- Let's be respectful, but let's also be portance, that is personal appearance. It respected. is not necessary that we become fashion plates, but if we are going to be classed as supervisors we are going to have to SABAYRAC ISSUES NEW CATALOG look the part. A successful salesman Ernie Sabayrac, 7104 Sheridan Rd., Chi- must look successful and a successful su- cago, recently mailed to professionals his perintendent must look like a superintend- new catalog of pro shop apparel and ac- ent. If we are ever going to command the cessories. The catalog, entitled "The Tops salaries we expect and to which our for Pro Shops," has a marginal index for knowledge and experience entitle us we ready reference and is loose-leafed to per- are definitely going to have to command mit future addition of pages devoted to new respect and believe me that will not hap- styles and items. Professionals may have pen as long as the players on our course a copy by writing Sabayrac at address cannot identify us from the men who work above. for us. All of this adds up to quite a bill of About 250 golf course, park, cemetery goods and I am quite stire that none of us and highway superintendents were guests will ever accomplish all of it, but if we of Roseman Tractor Equip. Co., Evanston, honestly try we are going to be amazed 111., early in May at Chesterfield GC, Niles, at the results, and we will have contrib- 111. The affair, climaxed with a buffet uted our share in helping to elevate our dinner, featured demonstrations of Rose- profession. The same relations that have man gang mowers and Park Challenger done so much toward gaining recognition mowers, together with Ford tractors and for our fine golf courses will again pay attachments. MINIATURE GOLF COURSES GOLF TROPHIES & PRIZES Write for FREE cata- and Outdoor Bowling Alleys logue of TROPHIES, Two Big Profit Makers PLAQUES, NOVEL- TIES, JEWELRY, & Designed and Built by ARLAND BANQUET SOUVE- NIRS.
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