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Post-Show Report 2016

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POST-SHOW REPORT 2016 BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the Pennyslvania Convention Center for two weekends of shopping at the 2016 Philly Home Show, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with 306 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace these buyers experienced. 49,500 TOTAL ATTENDEES 98,048,170 PAID IMPRESSIONS DID YOU KNOW? • 53,880 UNIQUE visitors browsed our show website in the 30 days prior to the show. Web banners are available at a low cost for you to be in front of this powerful and huge online audience. • 2,153 NEW consumers signed up to receive information from us in the future. Ask us how you can communicate your marketing message to this engaged group year-round. EXHIBITOR SNAPSHOT VISITOR SNAPSHOT The results speak for themselves! Exhibitors shared their experiences in the post-show survey. Here’s what was reported: • 87% of exhibitors stated their overall experiences working with the % show team was excellent, very good or good. 89 • 84% rated the quality of attendees at this year’s show as excellent, very are homeowners good or good • 76% were very satisfied or somewhat satisfied that their expectations of the show were met • 74% of exhibitors said the show’s advertising campaign was excellent, % very good or good 88 have a home renovation • 71% of exhibitors said the number of attendees was excellent, very project in mind good or good VOICING YOUR OPINION % Here’s what exhibitors in this year’s show had to say: 73 • “The Philly Home Show is one of the few events that is worth the have a home renovation money invested by my company. The Marketplace Events team does a budget of up to $30,000 great job promoting the show and provides teaching opportunities to help exhibitors get the most from their events.” % Lynne Davis Lee Of Gutter Helmet by Harry Helmet 72 • “Marketplace Events has the best attended, best promoted and best rated the value they advertised Home Shows of any company that we have worked with. received for the admission We sell high-end, high quality products and Marketplace Events price paid as excellent, very delivers the customers we look for. Marketplace Events delivers our good or good best marketing value.” George McCrory of Caribbean Clear of PA Inc. % • “Our company thrives on face-to-face marketing and the two 68 Philly Home Shows allow us to meet an outstanding number of attend with a spouse homeowners.” Fred Taylor of Mid Atlantic Waterproofing (meet both decision makers) SPONSORSHIP PROVEN RESULTS Looking for unique ways to gain additional exposure before, during We manage multiple shows and after the show? Contact Alyson Caplan at 215-274-1948, ext. 101 or in the same market and our [email protected] for rates and info for this or any Marketplace geotracking analysis shows Events show. 96% of visitors to EACH SATISFACTION GUARANTEED! show are a unique audience. Any visitor who was not completely satisfied with the Philly Home Show If you’re exhibiting in only was able to visit the Show Office and submit paperwork to receive a full one of our Philly Home refund. This guarantee was promoted in show advertising. We’re Shows, you’re missing out pleased to report that out of 49,500 visitors, we only received 7 on an entire audience of requests for a refund. customers! GETTING THE WORD OUT SOCIAL MEDIA Advertising spend topped more than $450,000! Plus, the show garnered @PhillyHomeShow more than 98 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and • 196,833 impressions online—ensured total saturation of the market and drove thousands of • Already up for the attendees through the doors. @PhillyHomeShow come visit me at 1,2, or 4:30 and learn how MEDIA SAMPLES to make a #farmtable. I will be PRINT ADS SHOW GUIDE (8 pages) doing hands on demonstrations. Tweeted by Jeff Devlin to his 1,912 followers • No plans this weekend Philly, stop by the @phillyhomeshow this Saturday. I’ll be at the @TDBank booth @ 12:30 p.m. www.phillyhomeshow.com Tweeted by Jason Cameron to his 14,097 followers • @MyFixUpLife ADMISSION TICKETS @PhillyHomeShow ok... I think I can die now! You tell that little man I love him. So sad you didn’t come and say hi! ONLINE ADS BILLBOARDS Tweeted by Alison Victoria to her 23,697 followers Home + Garden • 94,854 fans • Check out this cool article that “Curbed” did to promote TV – Our strategy to secure top prime programs on WPVI and Comcast the new show as well as my ensured attendees at the show who were eager to buy. In addition, appearance this Sat. the 13th at program integration was incorporated into the strategy to ensure the Philly Home Show maximum awareness in the target market. Posted by Jeff Devlin to his 2,022 followers RADIO – Hundreds of thirty-second spots were heard on stations such • Yo Philly! I’ll be at the TD Bank as WBEB, WISX, Pandora, WOGL, WMMR, WXTU and more. Plus on-air booth on Sat., Feb. 20 at 12:30 contests and ticket giveaways all contributed to traffic. p.m. Come on over and say hello. Posted by Jason Cameron to his PRINT – We teamed up with the Philadelphia Inquirer, Bucks County 9,790 followers Times, Doylestown Intelligencer, Reading Eagle, Philly Metro, Camden • Good morning Philly! Tune into Courier Post and Philadelphia Magazine to promote the show with Fox today at 8:40 a.m. for some attention-grabbing ads. quick design tips and then head out to the Philly Home Show at ONLINE – Our digital presence on multiple websites such as 6abc.com, noon and 3 p.m. to say hi. Philly.com, CBSphilly.com, WMMR, Philadelphia Magazine and Fox 29 gave Posted by Alison Victoria to her us total saturation of the market. 89,641 followers 2016 PHILLY HOME SHOW 1 2 1. John Gidding of HGTV’s “Curb Appeal” shared his unique and budget-friendly design ideas for home exteriors and interiors. 2. Alison Victoria of DIY’s “Kitchen Crashers,” shared secrets for making a healthy home for the family. 3. Celebrity Experts and emerging style, decor and DIY bloggers took part in the 4th Annual Habitat 3 4 for Humanity Upcycle Challenge, creating inspiration and ideas for homeowners. 4. Chic Sheds - Attendees were able to tour three uniquely designed sheds. This space also included an outdoor living area with reclaimed electrical spools as tables and outdoor furniture from LoveSac. 5 6 5. Make-It. Take-It. - 15 lucky attendees were able to make and take home a one-of-a-kind DIY craft at various skill levels—from “Easy Peasy” to “Look Out Bob Villa!” 6. IKEA Life In and Around the Kitchen presented by IKEA, showcased a full selection of IKEA home products. THANK YOU TO OUR SPONSORS & PARTNERS SAVE THESE DATES! JAN. 13-16 & 20-22, 2017 Pennsylvania Convention Center Philadelphia, PA PhillyHomeShow.com CALL TODAY TO BOOK 2017! JENNA JACKSON STEPHANIE SHEMIK Exhibit Sales Consultant Senior Exhibit Sales Consultant 215-274-1948, ext. 102 703-935-3177 (Alpha A-J) (Alpha K-Z, #) [email protected] [email protected] FEBRUARY 17-19, 2017 Greater Philadelphia Expo Center ALYSON CAPLAN Oaks, PA Show Manager 215-274-1948, ext. 101 PhillyHomeAndGarden.com [email protected] PhillyHomeShow.com.
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