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AL Direct, January 6, 2010 Contents American Libraries Online ALA News Booklist Online Boston Update Division News Awards Seen Online Tech Talk The e-newsletter of the American Library Association | January 6, 2010 Publishing Actions & Answers Calendar American Libraries Online American Libraries launches new website American Libraries is kicking off 2010 with a new way to keep on top of library-related news, views, and perspectives. Its new website is rolling out over the coming weeks, with content open to all. The site offers many new benefits, including expanded news content, web-only spotlights, HTML versions of most of the print magazine’s content, comment-enabled articles, an archive of every issue of American Libraries Direct, and RSS feeds for new issues.... AL Inside Scoop, Jan. 6 Newbery Award–winner named ambassador to young readers Katherine Paterson (right), two-time Newbery Award winner for Bridge to Terabithia and Jacob Have I Loved, has been appointed the 2010–11 National Ambassador for Young People’s Literature by the Center for the Book of the Library of Congress and the Children’s Book Council’s Every Child a Reader initiative. Paterson succeeds Jon Scieszka (left), who became the first-ever national ambassador in 2008. She summarized her platform for the ambassadorship in four words: “Read for your life.”...... American Libraries Online, Jan. 6; Library of Congress, Jan. 5 The year in review Read a summary of the top library stories of 2009: Fiscal tsunami, tragedies and triumphs, Google gaining, e-books escalating, and open source solutions.... American Libraries, Jan./Feb. Tough times and eight ways to deal with them James LaRue writes: “Many public libraries—in the United States and worldwide—are facing significant financial troubles. We are part of a larger economic system, and this is a dip in the cycle. Such dips are http://aldirect.ala.org/sites/default/al_direct/2010/january/010610-2.htm[7/17/2014 2:18:02 PM] AL Direct, January 6, 2010 inevitable over the course of one’s career. There are many ways to rein in expenditures without compromising the long-term integrity of our institutions. Making cuts isn’t unusual. Businesses do it. ALA Midwinter Meeting, Homeowners do it. In libraries, I believe there are eight basic Boston, January 15–19. approaches, and not all of them are good ones.”... Experient is ALA’s travel American Libraries, Jan./Feb. management company for both hotel and airline How to thrive by design in tough times reservations. As an ALA Lisa Rosenblum writes: “With the help of retail attendee or exhibitor, you evaluation tools, library staff at the Hayward (Calif.) are eligible for special Public Library have accomplished a makeover, airline and hotel rates. resulting in consistent increases in library usage and Online registration is still measurable improvements in customer satisfaction—a open. model from which almost any committed library can draw to make the best of these tumultuous times. Hayward accomplished this with innovative retail measurements developed by Envirosell, a global research and consulting firm specializing in the study of human behavior in retail, service, home, and online settings.”... American Libraries, Jan./Feb. Inspiration, Seattle-style Brian Mathews writes: “What makes a library inspiring to its users? The key component is the relationship it builds with the people it serves. Seattle Public Library is a showcase for this Want to get the word attribute. In 2008, just in time to face what has out about your library become a global financial crisis, the library in the most cost- completed the 10-year ‘Libraries for All’ campaign, which resulted in effective way possible? the construction of several new branches and improvements to every You can achieve this other library building. What’s most inspiring about this ambitious plan with the effective is the way the city’s public librarians took it to the streets.”... word-of-mouth American Libraries, Jan./Feb. marketing strategies laid out in Building a ALA News Buzz. Two creative marketers, Peggy Barber and Linda ALA launches Family Literacy Focus Wallace, bring you ALA President Camila Alire has launched the Family Literacy Focus, sound marketing an initiative to encourage families in ethnically diverse communities principles to spread to read and learn together. ALA has awarded each of the five ALA the word about your ethnic affiliate organizations $3,000 to develop and implement library within the innovative family literacy models in libraries serving Native American, community. NEW! Asian American and Pacific American, African American, Chinese From ALA Editions. American, and Latino communities.... Choose Privacy Week kicks off at In this issue Midwinter Jan./Feb. 2010 The Office for Intellectual Freedom will launch ALA’s new privacy initiative, Choose Privacy Week, at an exciting event featuring social http://aldirect.ala.org/sites/default/al_direct/2010/january/010610-2.htm[7/17/2014 2:18:02 PM] AL Direct, January 6, 2010 critic Hal Niedzviecki, author of The Peep Diaries: How We’re Learning to Love Watching Ourselves and Our Neighbors (City Lights Books, 2009). The event will take place January 16, 4–5 p.m. Niedzviecki’s talk will focus on what he terms the age of “peep culture”—a tell-all, show-all, know-all digital phenomenon that is dramatically altering notions of privacy.... Dr. Martin Luther King Jr. legacy honored ALA Graphics has added a Dr. Martin Luther King Jr. How to Thrive by poster and bookmark to its History Lives series. The Design items feature an image of King alongside a quote from Stride Toward Freedom, his memoir describing ABLE in Afghanistan the Montgomery bus boycott. King, a Nobel Peace Prize laureate who fought discrimination through It’s the Content, nonviolent resistance, helped transform a nation Stupid through his conviction of equality.... Where to Eat in ALA requests additional broadband funding for Boston libraries ALA, joined by nine other supporters of broadband expansion, sent a letter (PDF file) December 29 to Assistant Secretary of Commerce Career Leads Larry Strickling, asking the National Telecommunications and Information Administration to substantially increase the amount of from funding allocated for the Public Computer Centers program in the second round of funding for the Broadband Technology Opportunities Program.... District Dispatch, Dec. 29 Clinical Liaison Librarian, Johns OITP profiles five library networks Hopkins University The ALA Office for Information Technology Policy School of Medicine, released on January 6 Making Connections: Lessons Welch Medical Library, from Five Shared Library Networks (PDF file)—profiles Baltimore. Serves as a of five library networks that have, through varying liaison to assigned approaches, successfully upgraded their broadband departments and connectivity. The case studies reveal lessons learned programs by offering that may be instructive for other libraries seeking to information services, establish successful networks.... instruction and District Dispatch, Jan. 6 consultation to faculty, staff, and students, Placement Center to host free webinar performs instructional The ALA Placement Center will host a free webinar from 11 a.m. to sessions, and plans noon Central Time on January 18. “Finding and Keeping Library specialized services Jobs,” presented by Diane Kovacs, is intended for librarians and tailored to the support staff who are seeking employment, planning for future individualized needs of employment, or looking for professional development opportunities to departments. assist in maintaining current employment. To attend, participants can Contributes to library visit the webinar website. To enter, make sure “Enter as a guest” is strategic planning selected, type your name in the space, and click on “Enter Room.”... initiatives, and is a participant in Extension on Google Public Policy Fellowship committee activities to The ALA Washington Office will be participating in the Google Policy ensure that the library Fellowship program for the summer of 2010. Google Policy Fellows runs efficiently and http://aldirect.ala.org/sites/default/al_direct/2010/january/010610-2.htm[7/17/2014 2:18:02 PM] AL Direct, January 6, 2010 work for 10 weeks during the summer at ALA Washington or at other effectively.... public-interest organizations involved in debates on broadband and other technical issues. The application deadline has been extended to January 25.... District Dispatch, Dec. 29 Celebrate National Library Week with a customizable PSA To promote National Library Week 2010, a customizable public service announcement featuring award-winning author Neil Gaiman is @ More jobs... now available. The PSA can be downloaded for free. To have the PSA customized with their library’s logo, librarians are asked to send a print- Digital Library quality logo file, the library name, and the URL to [email protected].... of the Week Merritt Fund to celebrate 40th anniversary in June The LeRoy C. Merritt Humanitarian Fund, founded in 1970 to help librarians who have been denied employment rights because of their defense of intellectual freedom or because of discrimination, turns 40 years old in 2010. To celebrate this landmark anniversary, the Merritt Fund will be having a gala dinner June 28 in conjunction with the ALA Annual Conference in Washington, D.C., at the Folger The Chicago Public Shakespeare Library.... Library Digital Collections includes Website encourages library usage images from the Atyourlibrary.org, which launched in April library’s special 2009, continues to post lively new content that collections. Highlights encourages the public to use the local library. include construction The site works to get the word out that views of Chicago’s libraries are filled with rich resources that are easy to access, as well Millennium Park, as promote the goals of the Campaign for America’s Libraries. Where including images of available, recommended resources are linked to the WorldCat the construction of the database, which provides a list of the nearest libraries with the Cloud Gate (“the recommended item...