Baltic Sea Development & Media Center Nature tourism marketing on Central Baltic islands Tallinn, 2011 Nature tourism marketing on Central Baltic islands. Tallinn, 2011. ISBN 978-9985-9973-5-2 Compilers: Rivo Noorkõiv Kertu Vuks Cover photo: Aerial view on Osmussaar, NW Estonia (photo: E. Lepik) © Baltic Sea Development & Media Center © NGO GEOGUIDE BALTOSCANDIA E-mail:
[email protected] EUROPEAN UNION EUROPEAN REGIONAL DEVELOPMENT FUND INVESTING IN YOUR FUTURE Release of this report was co-financed by European Re- gional Development Fund and NGO Geoguide Baltoscandia. It was accomplished within the framework of the CENTRAL BALTIC INTERREG IVA Programme 2007-2013. Disclaimer: The publication reflects the authors views and the Managing Authority cannot be held liable for the information published by the project partners. CONTENTS 1. INTRODUCTION....................................................................................... 5 2. THE DEVELOPMENT OF NATURE TOURISM ............................................... 6 2.1. THE HISTORY AND TERMINOLOGY OF NATURE TOURISM ����������������������������� 6 2.2. NATURE TOURISM AND ENVIRONMENTAL AWARENESS ............................... 7 2.3. DEVELOPMENT PERSPECTIVES OF NATURE TOURISM IN BALTIC SEA AREA ���� 10 2.3.1. THE MARKET SITUATION OF ESTONIAN TOURISM SECTOR ....................... 10 2.3.2. TOURISM DEVELOPMENT IN GOTLAND, ÅLAND AND TURKU ARCHIPELAGOS 13 3. OVERVIEW OF THE TOURISM RESOURCES IN THE CENTRAL BALTIC REGION ................................................................................................................