Page 23 December The Cash Box , Music 12, 1953

Report Disk Sales At All Breaking In New York And Headed For A National Hit! U Time High I Just Wrote .1) to Santa’ and

NEW YORK — In the December The replacement of prewar wax ‘Cantique De Noel’ first issue of the Wall Street Journal, and shellac disks with cheaper vinyl sung by Stanley Kligfeld, staff reporter for plastic has also been an important the Journal, reported that the sale cost cutter. Golden Voiced Although Ted Heath’s Swing Ses- of records for the year of 1953 was Another factor for keeping the price the Palladium nearly number sions at at all time high due to technical gains down is the greater volume sale due Marty Walker one hundred, it took the BBC all this and low prices. to the imnrovement in the sound of 132 Conkling, # realize were worthy of In this report, James records themselves as well as the time to they A few choice territories still president of Columbia Records said, phonographs. Listening to a good re- air time. Well they finally latched on. available for key distributors. “This year is shaping up as out best cord is no longer inferior to hearing Ted’s on the Lon- After hearing LP recording year ever with both dollar an in-person performance. Vinylite don label the planners are in favour and unit sales at least 10% ahead of record get rid of more of the surface 1952.” gen- of the broadcasts. Emanuel Sachs, v.p. and noise and scratch that was ever pre- eral manager of RCA Victor’s record sent on the shellacs. And the greater There will be no visits by star department, noted a gain of 15% in durability of the vinyl platters makes American bands to Britain in the very dollar sales so far this year, setting ^Wllf this better tone quality longer last- near future. The door is by no means an all time high for the firm. Glenn ing. Prewar records, after 25 or so Records Wallichs, president of Capitol Rec- closed and negotiations are still pro- plays, had a terrible sound. ords this year are running better than the Musici- Another element, one of the most ceeding, but according to 10% above last year and earnings Cammarota Pub. Co. important, in the sales successes of ans Union, the proposals put to them will total better than 10% above the recording firms is the aggressive 234 Patterson Ave. recently would be 1952.” by James C. Petrillo promotion. Promotion of pop records Industry leaders estimate that 1953 East Rutherford, N. J. a one-sided affair in America’s favour. is aided by the manufacturer, the sales of records produced by all manu- is the only pass-key. publisher of the tune, the distributor Reciprocal basis facturers will total about $225 million, and the retailer. And with the grow- “Music For You” a TV show featur- an increase of 12% over the 1952 ing popularity of the disk jockey be- total, and a all time high. The three ing Eric Robinson and the BBC TV cause of the public’s desire to hear reasons given for this tremendous a shortened version a record before it buys it, much of orchestra gave us success are: low prices, product im- BROADWAY SENSATION this intensive promotion is aimed of Gordon Jenkins’ “Manhattan Tow- provement and aggressive promotion. at the dee jay. Sings Every ers.” Production was very good. Today recorded music is among the MOOD Record Maybe we’ll have a TV adaptation of few things that generally cost only The record makers forecast an even To a Hit Jenkins “California” suite in the near- slightly more than before World War rosier future by glancing at the na- tion’s population future. II. Before the war, two single records statistics which show a sharp rise in the birth rate between Lyss Assia flew in from Switzerland cost 70 cents each, or $1.40. Now an 1940 and the present. This indicates yesterday to cut two sides for Decca- EP, which plays essentially the same quantity that there will be a big increase in London label. One is the English adap- of music costs $1.50. But the number of teen agers in the next tation of “Oh Mein Papa” the song classics can be purchased for much few years, and teen agers are one of she made famous on the Continent. less in this pre-war era. An LP of the largest audiences of pop record ex- a classical works like Tschaikowsky’s . . . Vivian Blaine has given an purchasers. ample of the thoroughness with which Fifth Symphony, for example, can be Dick Linke, American stars go to work. She did purchased for less than $6 today Capitol’s promotion director, a concert at Manchester last Sunday whereas the same symphony on 6 states that “Our industry is still dominated and at her own expense took a four single records before the war were by the teen-ager. Clas- FAY DEWITT piece combo with her and had special sold for $12. Since pop disks make sics account for 30% of the industry’s material and arrangements made for up the bulk of sales, its price rise sales, popular records 70%. Young- the occasion. Result? She Killed ’em! outweighs the cut in classical costs. sters between 13 and 21 buy about MISERLOU Another aid in keeping a record’s 90% of all pops.” Fingers" . . . After a long spell at the swanky "Snap-Snap-Snap Your Increased Copacabana supper club in London cost down has been the post war de- competition has also re- MOOD # 1014 velopment of the magnetic tape. sulted in better records. Prior to Peggy Taylor, the Chicago girl, went Un- 7 S f' World II, hunting up the family tree in Ireland. der this method, a performance is first War industry people say MOOD RECORDS tun!°^2200 ) Cambridge, Mass. She’s due back in London on Wednes- recorded on tape instead of directly RCA and Columbia together ac- day to fix up some TV dates, then onto the master record. The old way counted for as high as 80% to 85% off to Paris for another top supper- meant that if something went wrong of what was then a $50 million-a-year club stint and back again for some during the session, the entire master industry. Now it is said that these waxings. Yes Peggy signed with the record whould have to be scrapped two firms acquire 50% of the total MEET English Columbia label but not for and a new start made. The new dollar volume with such companies as method, in case of error, requires re- Capitol, Decca, Mercury, MGM and American release for I believe she is "EBENEZER under contract to the Dot label in petition of only the particular section a hoard of independents accounting where the U.S. Peggy has already cut two the mistake appeared. for the other half. SCROOGE'' sides over here titled “Tani” and “A Fool In Love.” Nice work Miss Taylor. recorded by Anne Shelton thinking of another TERESA BREWER Coral U.S. trip and a return visit to Las Little Boy-Tall Tales EDDY HOWARD Mercury Vegas. . . . Sorry to hear Peggy Lee has been ordered to rest until the New "TENNESSEE WIG-WALIC' Year. Her fans in England join me in wishing her a speedy recovery. VILLAGE MUSIC COMPANY Among the new records 1 heard HOMETOWN MUSIC, INC. this week I fancy “Changing Part- 1619 Broadway New York, N. Y. ners.” (Song is being covered here by all leading companies). Frankie Laine’s “Blowing Wild” and a platter which I think will be getting lots o’ spins when released called “Scratch My Back” and “Jesse James” for it’s t SANDY STEWART'S novelty value. GREATEST

No need to tell you we are fllooded with Christmas songs old and new so “SATURDAY NIGHT” pop songs may take a back seat for b/w the next few weeks. “I’M GOING HOME” This Weeks Best Selling 5014 “Pop” Records (Courtesy new musical express)

1. Answer Me .... FRANKIE LAINE jg§ I Manufactured by 2. Answer Me DAVID WHITFIELD GOTHAM RECORD CORP.jj 3. Swedish Rhapsody MANTOVANI 0 4. Poppa Piccolino DIANA DECKER 5. Hey Joe FRANKIE LAINE 6. I Believe FRANKIE LAINE DEALERS - DISTRIBUTORS 7. Chicka Boom GUY MITCHELL World's largest selection of specialized 8. I Saw Mommy Kissing Santa Claus dance records for dance teachers and NEW YORK—Gabby Hayes autographs record of Coral recording of one JIMMY BOYD students . . . tap, ballet, etc. of his famous tall tales for Bobby Sabatino as Caesar Romero awaits to add Write or Wire 9. Dragnet 1 TED HEATH his autograph during a recent fund raising drive held at Danny’s Hideaway RUSSELL RECORDS 10. Look At That Girl for the United Cerebral Palsy. Bobby’s recording “I’m Gonna Hang Up BOX 328 VENTURA, CALIFORNIA GUY MITCHELL. Mommy’s Stocking” has just been released by Goldmine Records.

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