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Section 1: Visitor Economy

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Section 1: Visitor Economy Business Partnerships Report – March 18, 2016 Section 1: Visitor Economy NICKELODEON SLIMEFEST VisitBlackpool is partnering with global children’s TV network Nickelodeon to present the first SLIMEFEST event in the UK. SLIMEFEST, which has already been staged in Australia, Spain and Italy, will form part of Blackpool’s Illuminations Switch-On weekend with free and paid-for family events taking place throughout Saturday 3rd and Sunday 4th September. The SLIMEFEST live ticketed shows will take place at the Empress Ballroom at the Winter Gardens on the Saturday night, with the free outdoor festival staged in the Switch-On arena at the Tower Festival Headland throughout the weekend. Highlights from SLIMEFEST will be broadcast on the Nickelodeon channel later that month. Arrangements for the Friday night Switch On event, which last year featured Hollywood film director, Tim Burton, are still at the discussion stage. TIM BURTON FILM LAUNCH 20TH Century Fox has announced that the Tim Burton movie partly filmed in Blackpool last year will now go on worldwide release in the autumn. Miss Peregrine’s Home For Peculiar Children will open in UK and US cinemas at the end of September. The initial “teaser publicity” is now being released including posters (pictured right) and the first trailer which can be viewed here: http://foxfilm.co/MissPeregrineUK The Blackpool scenes were filmed on location in and around Blackpool Tower, and featured actor Samuel L Jackson. THE BLACKPOOL TOWER Heritage Award The Blackpool Tower has won a heritage award – more than 120 years after it was built. The iconic structure was given the first North West Civil Engineering Heritage Award by the Institute of Civil Engineers (ICE), beating 12 other entries including Manchester’s Victoria Station. The Institute described The Blackpool Tower as “possibly the most instantly recognisable work of civil engineering in the country”. The restoration work on the Tower structure is now nearing completion with the last remaining scaffolding expected to be removed by Easter. Tower Lounge Work is underway on conversion of the former Tower Lounge into a new Harry Ramsden fish restaurant. The restaurant, along with a quick service outlet, and a further eatery within the Tower complex, is expected to open early summer. Harry Ramsden’s parent company is investing around £2m in the project, which will create up to 100 new jobs as well as safeguarding the 30 that are employed in Ramsden’s current outlet opposite Festival House. LOVE THE NORTH VisitEngland launched a £1m marketing campaign to reassure tourists that Lancashire is “open for business” following the floods at the turn of the year. The campaign, entitled #lovethenorth, is part of a Spring initiative to encourage British families and couples to spend their Easter holidays in the North of England. It is targeting audiences in London and the South East, with activity including London Underground posters, national press, radio, digital and social media. The campaign is supported by Virgin Trains, which is offering discounted travel to those areas affected by flooding. EVENTS GUIDE The new Blackpool Events Guide for 2016 has now been published. The pocket-sized guide features events from Easter until the end of the year. It will be distributed throughout the resort with an e-version available on the VisitBlackpool website. BEST OF BRITISH Top Gear presenter and Radio 2 personality Chris Evans and new co-star, former Friends actor Matt Le Blanc celebrated their first road trip together – with a hair-raising journey to Blackpool! The pair arrived in the resort after a 230-mile drive from London in open topped, three- wheeled Reliant Robins. Matt and Chris delighted visitors by stopping off for a fish and chip supper at Harry Ramsden's on the Promenade. After his arrival in the resort, the DJ tweeted: “Blackpool is so brilliantly British today….” The pair of them competed in a series of GB v USA challenges, including a tug’o’war on the beach and a Jeep v Land Rover clash on the Lower Walk, close to North Pier. The Blackpool scenes will be broadcast in one of the first episodes of the new Top Gear series, due to go out on the BBC in May. There was extensive media coverage of the Top Gear trip to Blackpool with the Daily Mail Online carrying no less than 20 photographs and coverage extending as far as the New Zealand Herald. BEACH CONSULTATION A consultation aimed at helping improve Blackpool’s sea water quality is now underway. Residents will be asked for their views on plans to introduce a Public Spaces Protection Order to make the beach between South Pier and the Solaris Centre dog free between May and September. The order would also make the area between Duchess Drive and Sandhurst Avenue in Bispham dog free during the same period. Dogs are already prohibited on the beach between North Pier and South Pier during that period. All four of Blackpool’s bathing water sites passed the revised EU bathing water regulations last year, but as the new regulations are twice as strict, moves are being made to make sure that the sea water quality can continue to pass in the future. Assistance and guide dogs would be exempt from the order and people would still be allowed to walk dogs on the promenade, providing they are kept on a lead. The consultation runs on the Blackpool Council website, www.blackpool.gov.uk until April 11. GHOST EXTENSION Hit musical Ghost is to extend its Blackpool run this autumn due to audience demand. The new musical production based on the cinema blockbuster begins its run at Blackpool Opera House on Monday October 3 and was originally scheduled for six nights. Due to heavy demand for tickets since Ghost went on sale last month, it has been decided to extend the run by a further five nights between October 11 and 15. The Winter Gardens has also announced two more touring shows to its extensive programme for 2016. Children’s show James And The Giant Peach will be staged at the Opera House from July 18-23 as part of a world tour. From November 14-19, a stage play version of the Oscar-nominated film, The Shawshank Redemption will also feature at the Opera House. LYTHAM FESTIVAL Noel Gallagher’s High Flying Birds are the latest group to be lined up for this summer’s Lytham Festival. The concert, which will take place on Lytham Green on Thursday 4 August, will mark the first time that the singer-songwriter has played live on the Fylde Coast since October 1995 when his former band Oasis played at Blackpool’s Empress Ballroom. Other festival performances already announced include a Remix night on Friday 5 August starring Village People, Earth Wind & Fire and Bay City Rollers; Rock star Bryan Adams on Saturday 6 and a West End Proms night on August 7. DESTINATION MANAGEMENT PLAN YEAR 1 Twelve months after the launch of Blackpool’s Destination Marketing Plan, a number of key milestones have been reached: Attraction of new early evening economy venues in the town including: Las Iguanas, Ed’s Easy Diner, Mr Basrai and Prezzo Completion of the Blackpool Tower steelwork replacement programme Achievement of new European bathing water standards on all of Blackpool’s beaches Transformation of the traditional Illuminations offer through the launch of the LightPool programme The three-year place-making plan sets out an aspirational vision of a high-quality, year-round family destination capable of supporting a wider economic regeneration of the town. COACH FRIENDLY STATUS Blackpool has been awarded “Coach Friendly” status by the Confederation of Passenger Transport. The award acknowledges the commitment that Blackpool has made to understanding the requirements of coaches and their passengers, as well as providing first-class facilities and sources of information for drivers. The bid to secure the accreditation was submitted by the VisitBlackpool team. The UK Coach Rally will be staged in Blackpool this April. It will be held on the promenade in front of The Blackpool Tower on April 23 and 24, with a formal dinner to be held in the Tower Ballroom. The event, which already has 50 coaches signed up for the rally, is hosted by VisitBlackpool and Merlin Entertainments. MADAME TUSSAUDS Visitors to Blackpool’s Madame Tussauds will be able to experience the magic of a great British music festival – without the muddy fields or the queues for drinks! This Easter sees the arrival of Festival Fields, an immersive showcase featuring waxwork figures of some of the music industry’s best-loved stars, as well as the introduction of hologram technology. Madame Tussauds will also welcome some more new faces this summer including goalkeeper Joe Hart (to coincide with the Euro 2016 soccer championships), fashion icon Anna Wintour and the return of supergroup, One Direction. GRAND THEATRE MUSIC FEST Blackpool Grand Theatre has announced a six-week music festival during the summer season. Music Fest 16 will feature nine different music shows over a six week period between Sunday 24 July and Monday 5 September. The various shows will feature the music of Abba, Blues Brothers, T-Rex, The Drifters, Motown, Take That, Pink Floyd and Karen Carpenter. SEASON LAUNCH Blackpool Pleasure Beach and VisitBlackpool co-hosted the 2016 Season Launch event with more than 250 visitor economy businesses in attendance. The audience was told that although there was no major infrastructure projects lined up for the 2016 season, there was heavy investment in events and shows at key venues such as the Winter Gardens, Grand Theatre, Sands Venue, Viva and Pleasure Beach itself. A copy of the Season Launch presentation can be found on the www.bblg.co.uk website under Reports/Presentations.
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