LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM CONTRIBUTORS MACK COLLIER JACKIE HUBA SUSAN EMERICK Sprinklr believes people never forget how you made them feel. That’s why we help EDITORIAL brands manage their customers’ social media experiences by providing technology that EKATERINA WALTER connects every social media experience to every enterprise system. UYEN NGUYEN BROOKE BAUMGARTNER THE SPRINKLR EXPERIENCE PROMISE: HOW DID THIS WHITEPAPER MAKE YOU FEEL? TELL OUR CXO,
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[email protected] tel: (917) 933-7800 © Sprinklr 2014. All rights reserved. LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM CONTENTS 04 INTRODUCTION 05 WHY ADVOCACY, WHY NOW? 06 ADVOCATE INFLUENCERS 07 7 ESSENTIALS OF AN ADVOCACY PROGRAM 10 THE DREAM FRAMEWORK 11 CONCLUSION 12 FANS HAVE GRAVITY by Mack Collier 14 WHY BRANDS NEED TO BE LIKE LADY GAGA by Jackie Huba 16 STRONG ADVOCACY PROGRAMS KEEP EMPLOYEES IN MIND by Susan Emerick sprinklr.com
[email protected] 3 (917) 933-7800 © Sprinklr 2014. All rights reserved. LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM INTRODUCTION If there’s anything a brand can learn from a music artist, Your brand’s fans might not be as fanatical (and sometimes it’s this: marketing. scary) as music fans, but they’re probably just as loyal. Just as passionate. And just as dedicated to you for the long haul. Your Sounds blasphemous, but think about it… these celebrities don’t fans can benefit your business in numerous ways – celebrating rely on agencies and rooms of suits to market their brands, they your success, defending you against critics, helping you simply turn to their fans.