Lifetime Television
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Lifetime Television 1994 Overview Reaching The Critical Customer • Solidify programming franchise with distinct new original product • Strengthen brand awareness with promotional muscle of events/specials and strong tune-in creative • Strengthen personal relationship with female audience exploiting all available marketing channels • Build a foundation for continued growth • Expand local marketing partnerships with our affiliates ~ r......./ir..... e 0 0 omen's eam , ~. \ Lifetime Sponsors America 3 in the 1995 America's Cup Every four years, the most select teams from all over the world compete for sailing's most coveted prize: The America's Cup. And despite the rising levels of competition from overseas, winning the America's Cup is still considered an American tradition. In the coming year, an historic new dimension will be added to this legacy of American sailing excellence. For the first time, as part of Bill Coke's America Cubed Syndicate, an all~women's team will compete on equal footing with the male teams for the America's Cup. Lifetime is proud to announce that it is coming aboard as the official cable television sponsor. Our affiliation with the women's team will include programming coverage of the events leading up to the final races in May of 1995. Lifetime will also present personal portraits of the sailors who make up the women's team. The America's Cup is one of the most elegant and intense competitions in sports, presenting a tenacious battle of traditions within a panorama of extraordinary natural beauty. Lifetime is proud to sponsor the women's team in their historic quest for Victory! e , " \ ~ PictureDwhat womendo On May 17th of this year, women across the country, from homemakers and mothers to truck drivers to m e m b e r s 0 f Con g r e S's , participated in a national photo shoot for LIFETIME Grits and chintz? The wit and charm of the South rises Television's 1994 public again when "Designing Women" comes to LIFETIME starting awareness campaign, with an eight-hour marathon on Labor Day, September "Picture What Women Do." 5, 12 noon to 8:00 pm, ET/PT. As part of the celebration Thousands of photographs to welcome this snappy sitcom to LIFETIME, the Network have been submitted, is offering viewers a chance to enter its "Be a Designing creating an extensive and Woman" Sweepstakes. The winner will travel, all expenses poignant portrait of the paid for two, to Atlanta to attend interior design classes American woman's "typical" and then spend a cash prize of $1 0,000 during a VIP shopping day. As an extension of the spree at Atlanta's Decorators' Showroom. Look for further campaign, LIFETIME details on air. Television presents a 90 minute special "Picture The day after the marathon viewers can get a glimpse into What Women Do," hosted the world of decorating at Sugarbakers, an Atlanta interior by Mary Alice Williams. This design firm, every weekday and weeknight during a special coincides with the double run of episodes from I :00 to 2:00 pm and 7:00to opening of the "Picture 8:00 pm. Witty. Smart. Sassy. These are some of the words What Women Do" exhibit people use to describe this comedy series featuring an at the National Museum for award-winning ensemble cast with Dixie Carter, Delta Women in the Arts in Burke, Annie Potts, Jean Smart and Meshach Taylor. Washington, D.C., showcasing DESIGNING WOMEN selected photographs. PREMIERES: MONDAY, SEPTEMBER 5 12:00 NOON· 8 P M ET/PT .. PICTURE WHAT WOMEN DO AIRS: MON-FRI 1:00-2:00&7:00-8:00 P.M. ET/PT SPECIAL AIRS: TUESDAY, SEPTEMBER 13 9:00 P.M. - 10:30 P.M., ET/PT ' ENCORES: SATURDAY, SEPTEMBER 17, 12:00N·1 :OOPM ET/PT IN TiUJNAM[ or ,I J r l . !i- bove n ()t 11 ;'ttl.' Clapprood Live Host Marjorie C1approod explores a single tOpiC with tImely guests during this half-hour Looking for love? LIFETIME "Against Her Will" live late night talk show. promises to be the place this Melissa Gilbert and Marlee Matlin Lifetime Ma,azine star in the LIFETIME World LISa McRee anchors this weekly one-hour newsmagazine produced by ABC News that September with the premiere Premiere Movie "Against Her Will: features special correspondents who cover the news and views of women today of the original series "In the The Carrie Buck Story." In her first Lifetime World Premiere Movies Name of Love." Hosted by role as a hearing character, Matlin Top-flight talent stars In lifetime-produced portrays Carrie Buck, a mentally thrillers. romances and dramas Rachel Ward. this half-hour What Every Baby Knows handicapped woman who becomes Dr T. Berry Brazelton explores child weekly series shares the true the test case for the landmark development and parenting In the ·90s. Your Baby and Child romantic encounters that decision legalizing the sterilization with Penelope Leach of women against their will. BritISh child care specialISt Dr. Penelope changed people's lives Leach dIScusses her modern school of "Mom" Me: Old McDonald's thought on child rearing and parenting from the most celebrated Farm" Issues. Shop 'Til You Drop pairs to everyday people. E-i-e-i-o! A television program Contestants win exciting shopping sprees Compelling, touching and that both preschoolers and their through a variety of humorous games mothers can watch together. This Supermarket Sweep memorable, the stories told Updated verSIOn ofthe '60s hit. Contestants live action series features barnyard use consumer savvy to earn prizes In a frenzied shopping cart race. within the series stem from animals from the popular children's It Fi,ures every era. and revolve song to take young viewers through Charlene Prickett leads an invigorating daily learning activities. workout. around individuals from every The Everyday Workout "Anne Rice: Birth of the ExercJse educator Cynthia Kereluk offers walk of life. From promise Vampire" viewers a unique exercise regimen to SUI! individual needs. to passion, "In the Name LIFETIME presents "Anne Rice: The Hidden Room Birth of the Vampire." a one-hour Tales of the bizarre With a psychOlogical of Love" captures and reveals tWISt. special premiering in October that unusual tales of true Girls' NI,ht Out unlocks the mystery behind one of Each Saturday night. a different celebrity romance, filmed in exotic host introduces five hilarious comiCS who the world's most popular novelists. perform in front of a live audience ,n NYC. and romantic locations "Victims for Victims: The Romance Theater Theresa Saldana Story" Every Saturday night Lifetime presents love around the world. stories featUring movies based on well Actress Theresa Saldana portrays known romance novels. "IN THE NAME OF LOVE" herself in the true story of how she Queens Host SISsy Biggers energizes daytime With a PREMIERES: SATURDAY, survived the severe emotional and live. unscripted talk show where guests stop SEPTEMBER 10, physical wounds inflicted by a by and viewers call In. 9:00-9:30 P.M.ET/PT crazed admirer. The Marriale Counselor AIRS: SATURDAYS, Dr. Wendy LeDoux offers practical and 1:00-1 :30PM & 9:00·9:30 ETIPT sensItive advice on real Issues that accompany relationships. Our Home Marc Summers hosts as viewers learn to make the most out of their home without spending a fortune. sunday monday tuesday wednesday thursday friday saturday 4P.6P: Without 4P.6:30P: Great 4P.6P: Oeception: A 1Her Consent, 2Balfs of Fire, 1989 3Mother's Secret, 1990 Melissa Gilbert. Dennis Quaid. Winona 1991. Steven Weber. A A rape victim seeks Ryder. The story of man attempts to find his action against her legendary Country Rock murdered wife's first :.lIFETIME attacker. 'n Roll Singer. Jerry Lee husband to legally adopt their son I WORLD 9p·1 IP: Time Bomb, Lewis. • ~PREMIERE 19B4 Morgan Fairchiid. 9p·1 i P: The Sitter, 6·IOP: Deception. MOVIE Billy Dee Williams. A 199/. Kim Meyers. (Parts '.11), 1985. beautiful bu.t ruthless Parents of a 5 year old Stephanie Powers. terrorist attempts an mistakenly leave their Identical twins swap electrifying hijack. child in the care of a identities and lives for a psychologically week. unbalanced woman. ",cture Wllat 9P.1 I P: She·Devil, 4P.6P: Princess 4P.6P: Princess 4P.6:30P: The 4P.6P: Moneyon 3P.7P: Fatal Wame"Do Dt1y 5 1989 Roseanne Barr. 6Daisy (Part I), 1983 7Daisy (Part II), 8Falcon & The 9the Side, 1982 I 0Vision (Part 4 Meryl Streep. An Lindsay Wagner. Judith 1983 Lindsay Wagner. Snowman, 1985 Karen Valentine. Jamie 1&11). 1984 Eva Marie 12P.2P: OTHER unliberated housewife Krantz's best seller Timothy Hutton, Two Saint. Involves famous WOMIN'S 9p·1 IP: Impulse, 1990 Lee Curtis. Three sets out to methodically about a poor little rich Americans commit women enter the world murder case of former CHILDREN,I993 Theresa Russel.A destroy her husband's girl. treason by selling of prostitution. Green Beret Capt., Melanie Mayron.• thriller about a woman life after he walks out on secrets to the Soviet accus-ed of murdering his 2P.4P: SHAME, 1992 9p· IIP: Stealing narcotics cop 9p·II:30P: DoYou her. Union. pregnant wife and two Amanda Donohoe.• Home, 1988 Mark moonlighting as a Know the Muffin daughters. Harmon. Jodie Foster. member of the vice 9P·1 1P: Tough Love, Han?, 1989 Pam 8P.IOP: The aa"ad of Has·been baseball player squad. 1985 Lee Remick. Dawber. A family 7P·9P: Love on the Little 1993 Suzy 10, is summoned home to Parents of hostile, discovers that one of Run, 1985 Alec 8aldwin. Amis. woman A. take care of the ashes of drug abusing teenagers their children has been An attorney is so reinvents herself as a an old friend.