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Bachelorarbeit
BACHELORARBEIT Herr Nino Aman Der Einsatz von Emotionen im Marketing am Beispiel der Marken Nike und EDEKA 2020 Fakultät: Medien BACHELORARBEIT Der Einsatz von Emotionen im Marketing am Beispiel der Mar- ken Nike und EDEKA Autor/in: Herr Nino Aman Studiengang: Film und Fernsehen Seminargruppe: FF16wR2-B Erstprüfer: Heller Stephan, Prof. Dr. Zweitprüfer: Krause Matthias Einreichung: Salzburg, 20.01.2020 Einreichung: Ort, Datum Faculty of Media BACHELOR THESIS The use of emotion in marketing using the brands Nike and EDEKA as examples author: Mr. Nino Aman course of studies: Movie and Television seminar group: FF16wR2-B first examiner: Heller Stephan, Prof. Dr. second examiner: Krause Matthias submission: Salzburg, 20.01.2020 Bibliografische Angaben Aman, Nino: Der Einsatz von Emotionen im Marketing am Beispiel der Marken Nike und EDEKA The use of emotion in marketing using the brands Nike and EDEKA as exam- ples. 55 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2020 Abstract Ziel dieser Arbeit ist es, bestimmte Eigenschaften und Modelle von Emotionen herauszuarbeiten und mit gezielt ausgewählten Teilbereichen des Marketings in Verbindung zu bringen. Dabei soll untersucht werden durch welche Eigenschaf- ten und in welcher Form Emotionen im Marketing eines Unternehmens auftreten. Dafür wird folgende Forschungsfrage gestellt: In welcher Form treten Emotionen im externen Marketing eines Unternehmens auf? Um die Forschungsfrage zu beantworten, wurde am Beispiel der klassischen Werbung eine Umfrage zu jeweils einem Werbespot der zur Forschung herange- zogenen Unternehmen Nike und EDEKA durchgeführt. Die Ergebnisse der Umfrage geben Auskunft über den Einsatz verschiedener Ei- genschaften und Modelle von Emotionen im Fall der klassischen Werbung als Beispiel eines externen Marketinginstruments. -
Bptx 2010 2__0 253925 0 8
OBSAH OBSAH ................................................................................................................ I 1 ÚVOD ........................................................................................................... 1 2 CÍLE A ÚKOLY PRÁCE .............................................................................. 2 3 TEORETICKÁ VÝCHODISKA ................................................................... 3 3.1 Cause Related Marketing .................................................................................... 3 3.1.1 Benefity a rizika spojené s Cause Related Marketingem............................... 6 3.2 Corporate Social Responsibility.......................................................................... 8 3.3 Začlenění Cause Related Marketingu do marketingové koncepce................ 10 3.3.1 Tržní orientace společností........................................................................... 10 3.4 Základní principy a pravidla při tvorbě CRM projektu................................ 14 3.4.1 Pravidla Cause Related Marketingu............................................................. 14 3.4.2 Výběr neziskové organizace......................................................................... 16 3.5 Kampaně orientované na Cause Related Marketing ...................................... 17 3.5.1 Zahraniční kampaně orientované na Cause Related Marketing.................. 17 3.5.2 České kampaně orientované na Cause Related Marketing .......................... 20 3.6 Výzkumy týkající se Cause Related -
Graham Budd Auctions Sotheby's 34-35 New Bond Street Sporting Memorabilia London W1A 2AA United Kingdom Started 18 May 2015 10:30 BST
Graham Budd Auctions Sotheby's 34-35 New Bond Street Sporting Memorabilia London W1A 2AA United Kingdom Started 18 May 2015 10:30 BST Lot Description Memorabilia relating to the British 1908 London Olympic Games boxing champion Richard K Gunn including his winner's diploma,the lot 1 comprising: a 1908 Olympic Games winner's diploma named to R K GUNN, trimmed at margins the result of an earlier mounting and framing; a large mounted 22 by 15in. sign ...[more] A press photograph of Annie Moore who was a professional boxer and toured the country fighting in the boxing booths,sold with a 2 second press photograph depicting Annie boxing her sister Maggie with her brother far left and his wife far right; together with three pages of manuscript notes by a journ ...[more] Boxing memorabilia,13 postcards with portraits of fighters, Dempsey, Johnson, Carpentier, Wells, Sharkey etc.; two sets of fifty 3 cigarette/trade cards Famous Prize Fighters, Cartledge Razor Blades 1938 and Pugilists In Action, Ogdens, 1928; and a small qty, of boxing programmes with pre-war Royal A ...[more] A group of 72 b&w photographs featuring the boxer Joe Louis dating between the mid-1930s and mid-1950s,various sizes, typically 8 by 4 10in., backstamps and captions to the reverse Vintage boxing memorabilia,comprising: a wall mounting board for a Freddie Mills Junior Trainer punch bag; two pairs of vintage junior 5 size red leather boxing gloves; a small silver plated boxing figurine trophy; two old boxing medals, framed & glazed, unexamined accordingly but one appearing to be ...[more] A First World War period boxing poster featuring Jimmy Wilde at the Skating Rink, Castleford, a great rarity but in poor condition, laid 6 down on card, 50 by 37 cm., 19 ½ by 14 ½ in.Jimmy Wilde is billed as meeting three opponents George Senior, Young Stanton and Rufus Dewhurst, Wilde's gloves were ...[more] Wallace R. -
Thesis of the Various Theoretical Suggestions for New Theoretical Approaches to Anti-Racism and the Role of Communication in Them
UvA-DARE (Digital Academic Repository) Communicating anti-racism Müller, F. Publication date 2009 Document Version Final published version Link to publication Citation for published version (APA): Müller, F. (2009). Communicating anti-racism. General rights It is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulations If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: https://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. UvA-DARE is a service provided by the library of the University of Amsterdam (https://dare.uva.nl) Download date:29 Sep 2021 Communicating Anti‐Racism Floris Müller 2 Communicating Anti-Racism ACADEMISCH PROEFSCHRIFT Ter verkrijging van de graad van doctor aan de Universiteit van Amsterdam op gezag van de Rector Magnificus prof. dr. D. C. van den Boom ten overstaan van een door het college voor promoties ingestelde commissie, in het openbaar te verdedigen in de Agnietenkapel op donderdag 24 september 2009, te 12:00 uur door Floris Müller geboren te Amsterdam 3 Promotiecommissie: Promotor: Prof. -
Smart-TSS 234X156
Barry Smart TC ⅢS TC The Sport Star Ⅲ S The Sport Star Theory, Culture & Society Theory, Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity. Barry Smart is Professor of Sociology at the University of Portsmouth. Smart The Sport Star Modern Sport and the Cultural Economy of Sporting Celebrity London . Thousand Oaks . New Delhi in association with Theory, Culture & Society www.sagepublications.com Cover design by Hybert Design • www.hybertdesign.com Smart-Prelims.qxd 4/21/2005 10:37 AM Page i The Sport Star Smart-Prelims.qxd 4/21/2005 10:37 AM Page ii Theory, Culture & Society Theory, Culture & Society caters for the resurgence of interest in culture within contemporary social science and the humanities.