Engagement Demographics Previous Brand Collaborations

Carrie Berk AUTHOR / INFLUENCER / CONTENT CREATOR Carrie Berk is the creator of the style empowerment website Carrie’s Chronicles, an influencer and lifestyle journalist, as well as the bestselling author of three book series: e Cupcake Club, Fashion Academy, and Ask Emma. e first book in the Cupcake Club series (Peace, Love, and Cupcakes) sold over 400,000 copies worldwide. ENGAGEMENT FOLLOWERS: K+ WEEKLY IMPRESSIONS: K RATES: OPEN TO NEGOTIATION RATES: OPEN TO NEGOTIATIONS VERIFIED ACCOUNT FOLLOWERS: K+ K POST REACH PER WEEK WEEKLY VIEWS: K+ RATES: OPEN TO NEGOTIATIONS AUDIENCE REACH: K+ K+ MONTHLY VIEWERS FOLLOWERS: K+ DEMOGRAPHICS % % % % % % % + % PREVIOUS BRAND COLLABORATIONS SERVICES OFFERED SPONSORSHIP SOCIAL MEDIA PROMOTIONS EVENT COVERAGE PRODUCT REVIEWS BLOG ADVERTISING AUDIENCE REACH K+ WEEKLY SITE VIEWS K WEEKLY INSTAGRAM IMPRESSIONS K+ FACEBOOK LIKES K+ FACEBOOK POST REACH K+ YOUTUBE AUDIENCE REACH K+ PINTEREST MONTHLY VIEWS K+ TOTAL ENGAGEMENT INSTAGRAM TAKEOVERS TIGERBEATNOW K FOLLOWERS SCREENSHOPIT K FOLLOWERS GIRLSLIFEMAG K FOLLOWERS INTERNQUEEN .K FOLLOWERS MEDIA COVERAGE THE HOLLYWOOD REPORTER BFA NY DAILY NEWS PUBLISHERS WEEKLY THE WASHINGTON POST YAYOMG! GIRLS’ LIFE MAGAZINE WEST SIDE SPIRIT GETTY IMAGES PLAYBILL TIGERBEAT BOOKLIST TEEN BOSS MAGAZINE INFLUENCERS MAGAZINE DAILY MAIL FAMOUS BIRTHDAYS SWEETY HIGH CONTRIBUTING WRITER SEVENTEEN MAGAZINE GIRLS’ LIFE MAGAZINE NY METRO PARENT THE EAST HAMPTON INDEPENDENT CHICK NYC MONTHLY COLUMN TIGERBEAT CONTACT ME [email protected] @carrieberkk Carries Chronicles carrieberkk Carrie’s Chronicles www.carrieschronicles.com www.carrieberk.com PR Contact: Jordana Levine BrandswayCreative [email protected] Carrie’s Q+A Carrie’s Chronicles boasts a “Carrie’s Q+A” section, featuring exclusive interviews with today’s top celebrities and influencers. Below are a selection of celebs that have been interviewed. (note that not all are displayed) Vanessa Morgan Ashleigh Murray Candice Patton Caity Lotz Rebecca Black Kristen Taekman Baby Ariel Indiana Massara Ava Cota Jackie Evancho Eva Igo Skai Jackson Lily Ketchman Montana Tucker Nia Sioux Ruby Jay Carrie’s Q+A STARS FROM THE VOICE Chevel Shepherd Alisan Porter Kennedy Homles Maelyn Jarmon Gyth Rigdon Brooke Simpson Andrew Sevener Dexter Roberts STARS FROM THE BACHELOR Krystal Nielson Annaliese Puccni Astrid Loch Jaimi King CELEBRITY HAIR/MAKEUP ARTISTS Danielle Priano Gina Modica (Selena Gomez, Demi Lovato, Mariah Carey) (Makeup Artist for e Bachelor) Daisy Dennis Mimi Choi (Noah Cyrus & Halsey) (Social Media Influencer) INTERVIEWED EXCLUSIVELY AT TEEN CHOICE AWARDS Maddie Ziegler Kandee Johnson Jojo Siwa The Merrell Twins Loren Gray Asher Angel Storm Reid Evvie McKinney Landry Bender Hannah Stocking Anthony Gonzalez Parker Bates Xolo Maridueña On the Red Carpet LIST OF EVENTS WHERE CARRIE HAS APPEARED Radio Disney Music Awards (RDMAs) Hollywood Reporter “Most Powerful People In Media” Event Teen Choice Awards NYFW TriBeCa Film Festival BeautyCon High Strung Movie World Premiere Barbie 60th Anniversary Event Bella Magazine White Party Bella Magazine NYFW Cover Party Daily Front Row NYFW Party StyleCon Brooks Brothers Annual VIP Holiday Party FAO Schwartz Grand Opening Bulgari x Elle Magazine Party Drama Desk Awards Big Apple Circus Opening Night New York Musical Festival Hot in the Hamptons Party Whitney Museum Gala Boys of Summer Tour 2019 Longchamp Spring Launch VIP Party Teen Vogue Body Party BlogHer Angry Birds World Premiere RED CARPET CORRESPONDENT .

Copy Link

Recommended publications

From Ordinary Teenager to Superstar
From ordinary teenager to superstar: The construction of a micro-celebrity status using the affordances of social media platforms Master Thesis: New media & digital culture Utrecht University, april 2017 Hanneke van de Put, 5695821 Supervisor, René Glas Second reader, Anne Kustritz Abstract The changing technological advances made by contemporary social media platforms have led to a situation where, in theory, everyone can become famous. This thesis explores the role of the affordances of social media platforms and the requirements for achieving such a do-it-yourself celebrity status, also known as micro-celebrity. First, it focuses on the concept of micro-celebrity; the course where individuals market themselves by adopting self- consciously constructed personas, like brands or celebrities, when presenting themselves to an audience or fan base. The analysis focuses on the affordances of the platforms Musical.ly, YouTube and Instagram and the notion of micro-celebrity as illustrated by three micro-celebrities: Baby Ariel, Jacob Sartorius and Loren Gray. The relationships between the technical affordances of three social media platforms and the use of self-representation techniques employed in the pursuit of micro-celebrity, viewed from a political economy perspective, are the central focus of this research. The analysis shows that both the platforms and micro-celebrities intelligently exploit the possibilities afford by each other in order to increase their (economic) capital. Keywords: Micro-celebrity, affordances, social media, political economy Image on the first page: Loren Gray (2017) 2 Acknowledgement The past two years, pre-master and master, felt like a rollercoaster with highs and lows. I’d like to take this opportunity to thank some people.
[Show full text]
Tiktok | Common Sense Media
TikTok | Common Sense Media https://www.commonsensemedia.org/blog/parents-ultimate-guide-to-tiktok Parenting dilemmas, solved. Is TikTok safe? How does it work? And can I do a duet with my kid? Everything you need to know about this popular musical singing and sharing app. By Frannie Ucciferri 8/27/2018 1 of 15 2/7/2020, 9:31 AM TikTok | Common Sense Media https://www.commonsensemedia.org/blog/parents-ultimate-guide-to-tiktok Advice | 1:00 With so many social networks to keep track of, it's not surprising if your kid's obsession with the TikTok app leaves you scratching your head. So what is it exactly? TikTok is a free social media app that lets you watch, create, and share videos -- often to a soundtrack of the top hits in music -- right from your phone. It was originally available as musical.ly in the U.S. but was rebranded when the two apps merged in August 2018. With more than 100 million users, Tik Tok is incredibly popular, owing in part to its slick mash-up of features from other kid favorites. As with the lip-synching app Dubsmash, users can watch and record videos of themselves lip-synching to popular music and sound 2 of 15 2/7/2020, 9:31 AM TikTok | Common Sense Media https://www.commonsensemedia.org/blog/parents-ultimate-guide-to-tiktok bites. As they did on the now-defunct Vine, kids can create short, shareable videos ranging from funny to serious. And just like YouTube, Tik Tok is an interactive world of videos that lets you connect with friends and admirers through likes, comments, and even duets.
[Show full text]
Social Media's Star Power: the New Celebrities and Influencers
Social Media’s Star Power: The New Celebrities and Influencers Stuart A. Kallen San Diego,3 CA ® © 2021 ReferencePoint Press, Inc. Printed in the United States For more information, contact: ReferencePoint Press, Inc. PO Box 27779 San Diego, CA 92198 www.ReferencePointPress.com ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, web distribution, or information storage retrieval systems—without the written permission of the publisher. LIBRARY OF CONGRESS CATALOGING- IN- PUBLICATION DATA Names: Kallen, Stuart A., 1955- author. Title: Social media’s star power : the new celebrities and influencers / by Stuart A. Kallen. Description: San Diego, CA : ReferencePoint Press, [2021] | Includes bibliographical references and index. Identifiers: LCCN 2020012340 (print) | LCCN 2020012341 (ebook) | ISBN 9781682829318 (library binding) | ISBN 9781682829325 (ebook) Subjects: LCSH: Social media--Juvenile literature. | Internet personalities--Juvenile literature. | Social influence--Juvenile literature. Classification: LCC HM742 .K35 2021 (print) | LCC HM742 (ebook) | DDC 302.23/1--dc23 LC record available at https://lccn.loc.gov/2020012340 LC ebook record available at https://lccn.loc.gov/2020012341 Contents Introduction 6 The New Entertainment Chapter One 10 Billions of Hits, Millions of Dollars Chapter Two 24 Mainstream Social Media Superstars Chapter Three 38 Reality Check Chapter Four 52 Profi ting from Bad Advice Source Notes 66 For Further Research 70 Index 73 Picture Credits 79 About the Author 80 5 Chapter One Billions of Hits, Millions of Dollars After her photos were posted to Reddit in 2012, she became an instant internet celebrity.
[Show full text]
Dr. Stanionis Retires After 60 Years at Iona In-Person Vs
THE Vol. 103 No. 3 IONIAN The Official Student-Run Newspaper of Iona College March 11 - March 23, 2021 Like Ionian Newspaper on Facebook www.TheIonian.org Follow us on Twitter @IonianNewspaper Dr. Stanionis retires after 60 years at Iona News...................2 By: Krystal Ortiz News Editor Features...............4 instruction in applied mathematics, technology and analytic reasoning, for 24 years. During that time, Stanionis earned $1.8 Opinion................7 million for STL curriculum development. He was also the Chair of the Physics Department at Iona for nine years. Arts.....................8 Stanionis began teaching at Iona in 1961. During an interview, he explained that attending and working at Iona were both unexpected WHERE TO START paths he took in his life. Growing up with money always being an Sports...............10 object, he knew that the only way to receive a private education would be if the school offered him enough financial aid. “I grew up in the South Bronx on 139th Street,” Stanionis said. “And money was an important thing. And basically, what happened Discover your was I got a four-year scholarship to Iona. I didn’t know where it aesthetic, personal was. I thought it was up near Albany somewhere.” While visiting Iona, he was offered a position by Br. Bullen, the style head of the Physics department at the time. He started shortly after Consider these styles accepting. while finding the best “[…] That Friday, they asked me if I would think about coming FEATURES fit for you. and teaching,” Stanionis explained. “And, of course, I had to speak with my wife.
[Show full text]
Music Mogul DJ Khaled to Host the Ultimate Kids' Party
Music Mogul DJ Khaled to Host the Ultimate Kids’ Party, Nickelodeon’s Kids’ Choice Awards 2019, Live on Saturday, March 23, at 8 P.M. (ET/PT) February 26, 2019 Nominee Lineup and Show Host Revealed by Double Dare’s Liza Koshy in First-Time KCA Nomination Livestream Event Click HERE to download photos. Share It: @Nickelodeon #KCA BURBANK, Calif.--(BUSINESS WIRE)--Feb. 26, 2019-- Music mogul DJ Khaled is set to host Nickelodeon’s Kids’ Choice Awards 2019 , the biggest, slimiest party of the year for kids, broadcasting live Saturday, March 23, at 8:00 p.m. (ET/PT) from the Galen Center in Los Angeles, Calif. The news, which also included this year’s nominees, was announced today by Double Dare host Liza Koshy via a first-time Kids’ Choice Awards nomination livestream event across Nickelodeon’s YouTube, Instagram, Facebook and Twitter handles and channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190226006214/en/ This year, DJ Khaled will bring his music, signature catch phrases and larger-than-life personality to the Kids’ Choice Awards stage. Kids across the globe will have a front-row seat to the next big things in kid culture from the hottest upcoming movies, music, gaming and rising talent, while continuing to celebrate their favorites from the past year. Kids everywhere will be able to experience the show across all Nickelodeon screens and platforms, as Nick brings the slime and surprises they love. Said DJ Khaled, “Father of Asahd is here to let you know the biggest party of the year is about to go up! That’s right, March 23rd I’m your host, DJ Khaled for the NickelodeonKids’ Choice Awards .
[Show full text]
Teaching Journalism & Mass Communication
A journal published Teaching Journalism & by the AEJMC Small Mass Communication Programs Interest Group Vol. 10, no. 2 (2020), pp. 1-14 http://www.aejmc.us/spig/journal Beyond Lip-Synching: Experimenting with TikTok Storytelling Todd Henneman California State University, Long Beach Abstract This study examines using TikTok storytelling in a journalism course. The author incorporated the assignment into a multimedia course in spring 2020, requiring students to find and tell a story on deadline through the popular video-sharing application. The majority of Americans ac- cess news through social media, and news organizations regularly require applicants to be fluent in digital storytelling. Whereas existing research assesses ways of integrating Twitter, Facebook and Instagram into reporting courses, this study strives to add to that research by exploring what students learned and what other benefits and concerns they identified by integrating TikTok into journalism curricula. Overall, students reported that the experience nurtured creativity, taught them how to think and act quickly in the field, and fostered collaboration. Despite well-publi- cized questions about the Chinese government’s influence on TikTok, few students expressed ethical concerns about journalists adding TikTok to their storytelling repertoire. Introduction (A Look Back at the Top Apps and Games of the Decade, Instagram began a decade ago, Twitter soon will be 15 2019). It also generated the most downloads for any years old, and Mark Zuckerberg launched Facebook app ever in a single quarter (Chapple, 2020). Intro- at Harvard University almost 17 years ago, but no so- duced in 2016, TikTok attracted users and atten- cial media platform has gained as much influence – tion by making it easy for users to record themselves as swiftly – as TikTok, a social media application for lip-synching popular songs (Asarch, 2018).
[Show full text]
Bytedance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.Ly and Tiktok
For the exclusive use of S. FONG, 2020. IN1587 Case Study ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok 05/2019-6489 This case was written by Jason Davis, Associate Professor of Entrepreneurship and Family Enterprise, Minh H. Vo, PhD student of Entrepreneurship and Family Enterprise, and Anne Yang, Research Associate, all at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. To access INSEAD teaching materials, go to cases.insead.edu. Copyright © 2019 INSEAD COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, TRANSLATED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER. This document is authorized for use only by SONIA FONG in 2020. For the exclusive use of S. FONG, 2020. “AI technology touches more aspects of our lives than we are even aware of, from the networked systems that control the flow of traffic through our cities and the algorithms that create our music playlists, to the systems in healthcare and education that run automated diagnostics and recommend online courses to expand our knowledge base. As AI becomes an increasingly integral part of our society, ByteDance believes that we – and our industry peers – have a duty to ensure that we understand and can anticipate the social impact of these new technologies, and manage this impact responsibly.” Zhang Yiming, Founder and CEO, ByteDance1 (December 1, 2017) 1. Introduction ByteDance, the new media firm behind TikTok, a short-form video-sharing app, hit the headlines in 2018 when its valuation jumped to US$75 billion, surpassing Uber’s $72 billion to become the world’s most valuable start-up.
[Show full text]
The Trendera Files
THE TRENDERA FILES Trendera ALL ABOUT GEN Z Volume 8, Issue 3, Summer 2017 The CW THE TRENDERA FILES: ALL ABOUT GEN Z CONTENTS GEN Z SOCIETAL SHIFTS 39 40 Media Magic Exposed 42 The Female Gaze INTRO 4 44 Algorithm Activism 46 Going Gradeless GEN Z DEEP DIVE 6 MARKETING TO GEN Z 49 07 Meet Gen Z 50 What’s Working Now 12 Their Identities 51 Campaigns We Love 16 Their Goals and Values 20 Their Social Habits NOW TRENDING 22 Their Media Consumption Trendera54 27 Their Expectations of Brands 55 Lifestyle 60 Wellness DECODING GEN Z 63 Entertainment COMMUNICATION 31 66 Fashion/Retail 69 Tech/Digital 34 Meme Culture 37 Know the Slang The 2 CW TABLE OF CONTENTS WHAT’S HOT 73 74 Kids 75 Teens 76 Gen Z Icons 78 New & Noteworthy: Gen Z Influencers 82 New & Noteworthy: Actors 84 New & Noteworthy: Actresses 86 Gen Z Digital Download 87 New & Noteworthy: Apps STATISTICS 91 94 Gen Z Stats Trendera 157 Multigenerational Stats The 3 CW THE TRENDERA FILES: ALL ABOUT GEN Z Have we finally reached peak Millennial? Our forecast says yes. While we’ll always hold a special place in our hearts for this entitled and empowered group, it’s time to direct our focus to the rising class of culture creators: Gen Z. This group, currently around 6-21 years old, is claiming their influence on the world sooner than any generation before, wielding their power to effect change, drive new trends, and hand up their ideas to the rest of us. For crying out loud, they can barely drive and are already a force to be reckoned with! Parented by Gen X and Gen Y—two generations who couldn’t be more different—Gen Z is a distinct group with a personality all their own.
[Show full text]
Achy Breaky Song (3:19)
"Weird Al" Yankovic - Achy Breaky Song (3:19) "Weird Al" Yankovic - Addicted to Spuds (3:41) "Weird Al" Yankovic - Amish Paradise (3:18) "Weird Al" Yankovic - Bohemian Polka (3:38) "Weird Al" Yankovic - Eat It (3:11) "Weird Al" Yankovic - Fat (3:34) "Weird Al" Yankovic - Gump (2:09) "Weird Al" Yankovic - I Love Rocky Road (2:32) "Weird Al" Yankovic - I Remember Larry (3:37) "Weird Al" Yankovic - Livin' In The Fridge (3:21) "Weird Al" Yankovic - Phony Calls (3:17) "Weird Al" Yankovic - Syndicated Inc. (3:53) "Weird Al" Yankovic - The Night Santa Went Crazy (3:56) "Weird Al" Yankovic - The Rye Or The Kaiser (Theme from Rocky XIII) (3:30) 'NSync Featuring Nelly - Girlfriend (Neptunes Remix) (4:43) 'Til Tuesday - Coming Up Close (4:31) 'til Tuesday - Voices Carry (4:13) 'til Tuesday - What About Love (3:55) *NSYNC - Crazy For You (3:37) *NSYNC - God Must Have Spent A Little More Time On You (4:35) *NSYNC - Here We Go (3:31) *NSYNC - I Just Wanna Be With You (4:00) *NSYNC - I Want You Back (3:18) *NSYNC - Tearin' Up My Heart (3:26) *NSYNC - You Got It (3:29) 1 - Fox Trot Mixer (3:30) 1 - Rumba (3:13) 1 - Waltz (2:40) 1 Giant Leap Feat. Robbie Williams & Maxi Jazz - My Culture (3:55) 10 - Fox Trot (3:10) 10 - Fox Trot (3:14) 10 - Waltz Mixer (2:27) 10 cc - The Things We Do For Love (3:18) 10 Years - Novacaine (2:44) 10 Years - Through The Iris (3:25) 10,000 Maniacs - These Are The Days (3:35) 101 Strings Orchestra - 2001 A Space Odyssey Fanfare (1:14) 10cc - I'm Not In Love (3:47) 11 - Waltz Mixer (2:50) 11 - WC (3:43) 11 - West Coast Swing (3:09) 12 - V.
[Show full text]
Daniel Skye and Baby Ariel Release “Say It”
DANIEL SKYE AND BABY ARIEL RELEASE “SAY IT” SKYE’S NEW HEARTSICK DUET AND ACCOMPANYING VIDEO “SAY IT” WITH MUSICAL.LY STAR BABY ARIEL AVAILABLE NOW EVERYWHERE STREAM/BUY “SAY IT”: http://smarturl.it/DSBASayIt WATCH THE VIDEO HERE: http://smarturl.it/vDSBASayIt (NEW YORK- March 30, 2018) RCA recording artist Daniel Skye along with Musical.ly star and rising pop artist, Baby Ariel, have teamed up to release brand new track “Say It” – available today via all digital music retailers and streaming services. Skye’s newest track plays on your heartstrings and is accompanied by a sensual and intimate companion visual directed by SocialHive (J Balvin, Farruko, Yandel) -- CLICK HERE to watch it now. Daniel’s latest single “ON,” garnered support from Seventeen, Tiger Beat, J-14 and more with Perez Hilton stating, “Bieber, Mendes….Skye?...new teen on the scene is getting lots of traction with the youngsters and his latest single, On, should get him a lot of older teen and young 20s fans too!” “Say It” arrives hot on the heels of Baby Ariel’s acclaimed debut single “Aww” and follow-up “Perf,” which formally introduced the musical.ly star’s signature pop sound to the masses. The “Aww” music video, received over 2 million individual views within the first 24 hours and has since gone on to amass over 32 million views via YouTube alone with early support from Time, Billboard, Pop Dust, Blackbook, Tiger Beat, Idolator, and more. About Daniel Skye Flaunting both a high-powered delivery and a knack for clever writing, Hollywood, FL born, now L.A.
[Show full text]
THE SOUND of MUSICAL.LY LOOSE LIPS SYNC HITS with More Than 200M Users, Musical.Ly Is – Officially – Too Big to Ignore
05–06 Tools Chartmetric 07–08 Campaigns Avey Tare, Sabaton, Coldplay, Jay-Z 09-11 Behind The Campaign Real Estate JUNE 21 2017 sandboxMUSIC MARKETING FOR THE DIGITAL ERA ISSUE 182 THE SOUND OF MUSICAL.LY LOOSE LIPS SYNC HITS With more than 200m users, Musical.ly is – officially – too big to ignore. It’s left Dubsmash in the shade and become the byword for a particular type of UGC. It’s attracting young audiences in a way other platforms can only dream of and it’s got music baked in from the off. This should be an open goal for the music business, but trying to elbow into something that is, inherently, community-centric is tricky. It’s not for all artists and for those that it suits, they need to really get involved if they are to see the benefits. Plus it’s already thinking about the next stages of its evolution, hugely conscious that today’s hype can be tomorrow’s MySpace. We look at who is using it, why they are using it and how they are keeping on top of this most moving of targets. n 2017, if lip sync still makes you think of the one-hit wonders responsible for I ‘Funkytown’, you might want to get out LOOSE LIPS SYNCS HITS of the music industry. We exaggerate, obviously; but there can be little doubt these days that lip syncing is a very big thing indeed, thanks to Dubsmash and – overwhelmingly today – Musical.ly. The latter service, which styles itself THE SOUND OF variously as a “global video community”, “creative platform” and “entertainment social network”, has attracted more than 200m users worldwide in just three years and has helped to make stars of the likes of Baby Ariel (19.8m MUSICAL.LY fans and counting), Jacob Sartorius (17.3m) and 1 | sandbox | ISSUE 182 | 21.06.2017 COVERFEATURE audience for these types of tracks and creates huge levels of exposure,” she says.
[Show full text]
The Trendera Files
THE TRENDERA FILES Trendera ALL ABOUT GEN Z Volume 8, Issue 3, Summer 2017 CNE THE TRENDERA FILES: ALL ABOUT GEN Z CONTENTS GEN Z SOCIETAL SHIFTS 39 40 Media Magic Exposed 42 The Female Gaze INTRO 4 44 Algorithm Activism 46 Going Gradeless GEN Z DEEP DIVE 6 MARKETING TO GEN Z 49 07 Meet Gen Z 50 What’s Working Now 12 Their Identities 51 Campaigns We Love 16 Their Goals and Values 20 Their Social Habits NOW TRENDING 22 Their Media Consumption Trendera54 27 Their Expectations of Brands 55 Lifestyle 60 Wellness DECODING GEN Z 63 Entertainment COMMUNICATION 31 66 Fashion/Retail 69 Tech/Digital 34 Meme Culture 37 Know the Slang CNE2 TABLE OF CONTENTS WHAT’S HOT 73 74 Kids 75 Teens 76 Gen Z Icons 78 New & Noteworthy: Gen Z Influencers 82 New & Noteworthy: Actors 84 New & Noteworthy: Actresses 86 Gen Z Digital Download 87 New & Noteworthy: Apps STATISTICS 91 94 Gen Z Stats Trendera 157 Multigenerational Stats CNE3 THE TRENDERA FILES: ALL ABOUT GEN Z Have we finally reached peak Millennial? Our forecast says yes. While we’ll always hold a special place in our hearts for this entitled and empowered group, it’s time to direct our focus to the rising class of culture creators: Gen Z. This group, currently around 6-21 years old, is claiming their influence on the world sooner than any generation before, wielding their power to effect change, drive new trends, and hand up their ideas to the rest of us. For crying out loud, they can barely drive and are already a force to be reckoned with! Parented by Gen X and Gen Y—two generations who couldn’t be more different—Gen Z is a distinct group with a personality all their own.
[Show full text]