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China Hi-Tech Fair 2015 Exhibitor and Professional Attendee's

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China Hi-Tech Fair 2015 Exhibitor and Professional Attendee's 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 A Third-Party Survey Report for China Hi-Tech Fair 2015 Shenzhen Wanren Market Research Co., Ltd. January 2016 1 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 Contents Preface ......................................................................................................................................... 3 Part I Survey implementation overview .................................................................................. 5 I. Survey information summary ................................................................................................... 5 II. Major analysis methods ........................................................................................................... 5 III. Questionnaire reliability explanation ..................................................................................... 5 Part II Analysis on the satisfaction rate and characteristics of participants ........................ 6 I. Exhibitors ................................................................................................................................. 6 (I) Satisfaction rate of exhibitors ........................................................................................... 7 (II) Major analysis methods ................................................................................................... 7 (III) Part of the enterprises participating in CHTF 2015 ...................................................... 11 II. Visitors .................................................................................................................................. 12 (I) Professional visitors ........................................................................................................ 12 (II) Investors ........................................................................................................................ 17 III. Media ................................................................................................................................... 21 (I) Satisfaction rate of media ................................................................................................ 21 (II) Online and offline promotion ........................................................................................ 21 (III) Analysis on the characteristics of media ...................................................................... 23 (IV) Part of participant media .............................................................................................. 25 Part III Forums and activities ................................................................................................ 26 I. Satisfaction rate of forums and activities ................................................................................ 26 II. Introduction to forums and activities..................................................................................... 26 Part IV Statistics of popularity index ..................................................................................... 30 I. Statistics of the popularity index of professional visitors ....................................................... 30 II. Statistics of the popularity index of purchasers ..................................................................... 30 Part 5 Excerpts of the comments of participants .................................................................. 32 I. Comments of exhibitors.......................................................................................................... 32 II. Comments of investors .......................................................................................................... 32 III. Comments of professional visitors ....................................................................................... 33 IV. Comments of media ............................................................................................................. 33 Conclusion ................................................................................................................................ 34 Attachment ............................................................................................................................... 35 2 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 Preface China Hi-Tech Fair 2015 (hereinafter referred to as the “CHTF 2015”) came to a successful conclusion at Shenzhen Convention & Exhibition Center on the afternoon of November 21, 2015. This fair is the first domestic technology event after the successful convocation of the Fifth Plenum of the 18th Central Committee of the Communist Party of China. Based on the strategy of development driven by service innovation and with the theme of “innovative entrepreneurship, cross-border integration”, CHTF 2015 aims to fully demonstrate the achievements of China in promoting entrepreneurship and innovation and accelerating industry convergence. It acts as an efficient platform for boosting cross-domain and cross-industry collaborative innovation, promoting the capitalization and industrialization of scientific and technological achievements, deepening international exchanges and cooperation in science and technology and stimulating the vitality of entrepreneurship and innovation of the whole society, manifesting a more important role of “industry vane”, “technology vane” and “innovation vane” in high-tech areas. With a total exhibition area of 150,000 square meters, CHTF 2015 attracts 583,000 participants including 128 delegations from 94 countries and regions to the main venue and branch venues. Totally 3,686 exhibitors participate in the fair. The popularity index of professional visitors 1 is 238, i.e., each booth receives 238 professional visitors on average each day; the popularity index of purchasers is 56, i.e., each booth receives 56 purchasers on average each day who have purchase intentions or actual purchase behaviors. 1,496 reporters from 214 domestic and overseas media have reported the grand fair. 1The purchasers (including enterprises and individuals) engaging in the products and services displayed at the exhibition and the insiders providing relevant services. The professional visitors of this session include the participants who obtain exhibition certificates online, the participants who buy admission tickets on the venue (purchasers, insiders, etc.) and those who participate with an invitation letter). 3 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 Unit: m2 Exhibition area Visitors Unit: 10,000 person-times 160000 150000 60 140000 58.3 115000 115000 58 120000 105000 110000 100000 56 80000 54.1 54.5 53.6 53.8 60000 54 40000 52 20000 0 50 2011 2012 2013 2014 2015 Figure 1: CHTF exhibition area and visitors from 2011 to 2015 4 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 Part I Survey implementation overview I. Survey information summary (I) Explanation of evaluation modules The effect evaluation for CHTF 2015 mainly covers three modules: satisfaction rate and effect evaluation, special investigation (the satisfaction of forums and activities, satisfaction investigation on release of new products & technologies) and popularity index statistics. (II) Explanation of evaluation implementation We plan to evaluate 3,000 samples and actually evaluate 3,276 samples. Upon audit, there are 3,102 effective samples and the effective rate is 94.69%. II. Major analysis methods Five statistical analysis methods are adopted for satisfaction rate and effect evaluation: comparative analysis, frequency analysis, single factor analysis of variance, improvement priority index analysis and structural equation modeling. III. Questionnaire reliability explanation After the evaluation statistics, we can get that the questionnaire reliability of exhibitors is 0.938, of visitors is 0.952, of investors is 0.898, of forums and activities is 0.948, and of release of new products & technologies is 0.916. All these indicate that the evaluation result is quite reliable. 5 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 Part II Analysis on the satisfaction rate and characteristics of participants I. Exhibitors In addition to existing national hi-tech achievement exhibition, hi-tech achievement exhibition of provinces, cities, Hong Kong, Macau and Taiwan, hi-tech achievement exhibition of colleges and universities, foreign delegation exhibition area, IT and product exhibition, energy conservation and environment protection exhibition, new energy exhibition, smart city exhibition, electronics exhibition, optoelectronics display and touch exhibition, special exhibition area for entrepreneurship and investment services, and talent exchange meeting, “One Belt and One Road” pavilion, industry and information internet + special pavilion, aviation & aerospace exhibition and maker exhibition area are added in CHTF 2015. Moreover, unmanned system branch venue and robot branch venue, for the first time, are respectively set at Shenzhen Universiade Sports Center and Shenzhen Civic Center. The exhibition areas are distributed as shown in the following figure: Figure 2: Distribution diagram for the exhibition areas of CHTF 2015 6 第十七届中国国际高新技术成果交易会 CHINA HI-TECH FAIR 2015 The total exhibition area of CHTF 2015 is 150,000 square meters. Totally 3,686 exhibitors participate in the fair. See the attachment for the introduction to exhibition areas and their area distribution. (I) Satisfaction rate of exhibitors The satisfaction rate of exhibitors of CHTF 2015 is 98.76%, suggesting that the fair is highly recognized by exhibitors.
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