2013 LOCAL CONTENT AND SERVICE “We do enjoy your programming— REPORT TO THE COMMUNITY everyday—all the way from Classical Stretch to Charlie Rose…” - Amy, KTNW viewer

Northwest Public Television’s mission is to be a regional source of information, arts, culture and public affairs programming to enhance the quality of life in the communities it serves.

LOCAL 2013 KEY LOCAL VALUE SERVICES IMPACT

Northwest Public In FY 2013, Northwest Public Northwest Public Television is a valuable Television provided these Television local services part of Southeast key local services: had impact in the Tri-Cities . (Richland-Pasco- *Event sponsor and participant, Kennewick, WA) and the *Northwest Public supporting educational (Pullman, WA and Television produces local scientific exploration and family Moscow, ID) areas. programs on diverse topics together time. of particular interest in our *By giving a more public region. *Access to free teacher forum to topics of concern resources for education. and debate in our region.

*Reports on interesting *Informing viewers about concerns, events and activities cutting edge research as it in our region’s communities. develops.

*Sharing new ideas and diverse perspectives. 2013 LOCAL CONTENT AND SERVICE REPORT IN THE COMMUNITY

Northwest Public Television’s mission is to be a regional source of information, arts, culture and public • Experience WSU: Short interstitials that highlight breakthroughs in science, technology, education, and the arts. affairs programming to enhance the quality of life of our viewers. Northwest Public Television operates in two • Access Northwest: Half-hour, biweekly program focusing on activities and people who impact our region. primary areas: the “Tri-Cities” region of Richland-Pasco-Kennewick, WA and the Palouse region of Pullman, WA and • Moscow, Underwriting ID. spots: 32 spots featured local businesses that supported NWPTV. • Ask the Governor: produced by KCTS, this program gives viewers the opportunity to ask the governor questionsNorthwest live on Public the airTelevision’s. original station, KWSU, began operations from Washington State University in 1962• Golden and is Apple: among an the annual, oldest state broadcast-wide awardsstations program of its kind. honoring When theWSU best added teachers KTNW in theChannel state. 31 Produced (located byin the Tri - Cities)KCTS .in 1987 the television audience immediately doubled. KTNW-TV was readily established by local community• Interstitials support partially matched funded by by a TheU.S. RichlandDepartment Public of Commerce Library Foundation equipment featuring grant. localIn addition authors to highlightinganalog broadcast challenges in theseand two rewards service of regions, self-publishing. NWPTV delivers three digital program streams, for a total of five separately programmed television• Election stations interstitials: that carry created local to and help PBS educate programs, voters Create, on referendums V-Me and and MHz. initiatives According affecting to 2010 our Federal state. Topics included Communicationsare- WA Referendum Commission 74, Initiative records 502,the stations 1185, 1240, have etc. a possible reach of 760,000 viewers combined. • Debates: Washington Lieutenant Governor; Same-Sex Marriage; Legalizing Marijuana; Public Charter Schools; U.S. SenateNWPTV; Tax and offe Feers television structure and; Washington web-based State programming Secretary which of State includes; and candidates PBS localized for Washington programs and State is a Governor. conduit• The forImpact: PBS Fromprogramming. TVWashington, For example, this weekly one ofshow the mosttackles popular issues original such as NWPTV the state programs budget, ishealth “Fly Tying:care, education, The Angler’sthe environment, Art”. And due transportation, to the recent NWPTVand more audio – and upgrade how citizens we are and able communities to transfer PBSthroughout programming Washington to our a re impacted. broadcasting• Inside Olympia: regions, produced such as byGreat TVWashington, Performances, this The weekly National show Parks, features Nature, in-depth and discussionsDinosaur Train with (for state kids). leaders. Other familiar• Columbia shows Basin include Badger Sesame Club: Street, KTNW PBS started News its Hour, third yearand theproviding late Bob coverage Ross’ The of the Joy club’s of Painting, meetings. to name The meetingsa few. consist of presentations on topics of local interest by experts in their field followed by questions from the audience. Local• Film impact Feast: starts a movie at themarathon television for Thanksgiving set. On our primarywith locally high produced definition breaks digital withchannels recipes delivered and food over safety the air, satellitedemonstration TV, and cable,s for viewers. NWPTV delivers a mix of PBS and local programs. Each of our two primary stations are programmed based on audience feedback, reflecting local interests and values. In the Tri-Cities, KTNW programming is responsive to community needs and includes local breaks, programs, interstitials, and hosting. Likewise, KWSU Localserves impact the Palouse goes bey withond prog theramming television that set. is responsive to community needs and with local breaks, programs, interstitials, and hosting. Northwest Public Television brings additional service to the local community through its Northweststandard Public definition Television secondary is engaged channels: in community events that enhance its ability to meet its mission. In FY 2013, NWPTV participated in the youth-and family-focused • annual• V-Me: Family Spanish Expo-lang as auage major service sponsor, available helping on to KTNW draw, host,in the and Tri- Cities,increase where the impactapproximately of its PBS 1/3 Kids of the programs young for the 5,000+ attendeespopulation at is the Hispanic/Latino. Tri-Cities event . • Delivered books to the Richland Public Library to be offered to home school parents. Partnership• Create: and participationHugely popular in the in Columbiathe Tri-Cities, Basin Create Badger provides Club enhances the best ofNWPTV’s the “how service-to” programs to adults on in cooking, the Tri- Cities.art, Communitycrafts, expectation and other has home outstripped and lifestyle Northwest topics. Public Television’s website capabilities. We have embarked on a program to rebuild our site using the PBS Bento system. It will be completed in FY 2014. Currently we offer: • MHz: International news and information programming of special importance to residents and students in • Murrow Interviewthe KWSU – an /KTNWinnovative viewing series region of conversationss, which hosts with two influential land-grant figures universities and news that makers serve international from across the United Statesstudents and beyond and researchers along with U.S. students pursuing international studies and exchanges. • Links to PBS and MHz Worldview for online streaming. • WORLD: Dedicated to delivering outstanding nonfiction, science, nature, news, public affairs & documentary Northwest Public Televisionprogramming. impacts Allows college viewers students and users at WSU’s to discover Edward independent R. Murrow voicesCollege and of Communicationsactively engage withby providing professional experiencecontent through featuring internships. global communities, NWPTV engaged scientific 18 advances, interns in FYrevelations 2013. They of history, worked natural in production, wonders, editing, lives public relations andof outreach,the great andsocial the media, unsung, research, and perspective and other on duties today’s as assignedheadlines.. The value of the experience is evidenced by the scholarships gained, awards won, and career success of our interns; many of whom now work in major markets. Local programs are key to community impact: they reflect the community’s interests and values. In the Tri- Cities (KTNW) local programs were “anchored” by broadcasts of the monthly Badger Club meetings, where public Communityaffairs issues Feedback were presented and debated by residents. In the Palouse (KWSU), “On Campus at WSU” and “Experience WSU” were the 2013 flagship local programs, featuring research, education, politics and current affairs Northwesttopics presented Public Television by WSU connectedfaculty, and directly visiting with experts 1,645 from members around in the FY world. 2013, who, in addition to expressing the value they found in programming by contributing funds (average gift >$100/member), almost always commented on the value of programsComplementing and services. these NWPTV featured received local an productions estimated were400 additionalseveral more comments programs from and viewers; interstitials all viewer that feature comments local are used to gauge the impact on viewers andplaces, guide people, program and selection. businesses. These include:

• At Issue: Explores a variety of topics impacting viewers in the Palouse and Columbia-Basin regions of Washington State. • Murrow Interviews: Periodic productions of professional interviews with high-profile world leaders and journalists. These productions are available through web streaming after being aired.

2013 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT

Tri-Cities Family Expo

More than four thousand parents and children packed the TRAC for the Seventh Annual Family Expo. Northwest Public Television was one of the event’s major sponsors; as well as inviting “Sid the Science Kid” to join us, while hosting popular activities. It started as an opportunity for parents to spend time with their children, the event’s focus was educational fun. “Hands on” science was brought to life by the Pacific Science Center.

MHz Worldview

To fulfill the interests of our diverse population of international students and researchers, Northwest Public Television airs international news, documentaries, films, mysteries, and sports offered through MHz Worldview. International content is presented in English-language or English subtitles, bringing programs and understanding from around the world to American audiences along with a taste of home to many of our international viewers.

Fly Tying: The Anglers’ Art

This popular series has many enthusiastic fly tying fans in our region, and across the U.S. and Canada. Season six was shot in 2011 in high definition, which means viewers will see every hair and herl on these tiny works of art. The series premiered in the spring of 2013 with 13 episodes.

“I learned to tie flies while stationed in Idaho back in 1998 and gave it up for about 8 years. Leroy Hyatt and the late Dr. Englebretson were/are the best mentors anyone could ask/wish for.” – Viewer

2013 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT

Columbia Basin Badger Club: A Community Forum for Civic Discourse

Each month the Columbia Basin Badger Club invites knowledgeable experts to debate and to answer members' questions on regional topics of interest and concern. Presented as an exploration of ideas in a spirited format, the Badger Club encourages participants to reflect the club mascot’s virtue of tenacity and digging out clear information, while tackling tough issues. Northwest Public Television began broadcasting meetings of the Badger Club in Spring 2010 on KTNW. “You guys are the best! I Recent topics have included human trafficking, candidate debates, legalization of marijuana, planning can’t afford cable, so being for the future of the Tri-Cities, and education reform. able to watch news from

Reach in the Community: around the world over the air Each meeting hosts between 60 and 100 attendees. is great! It makes this

empty apartment feel a lot more like home. Thank! Partnerships: - Northwest Public Television is more than a “reporter” of Andrew, viewer Badger Club meetings; it is a partner that exchanges value for mutual benefit. NWPTV receives sponsorship recognition at all Badger Club events and on the web, while Badger Club’s purpose and mission is enhanced through broad audience reach.

Impact and Community Feedback: Within three months of beginning to broadcast the Columbia Basin Badger Club Forums, attendance markedly increased, and the numbers continue to rise. NWPTV’s broadcast expands the impact of each presentation.

2013 LOCAL CONTENT AND SERVICE REPORT EVALUATING OUTCOMES, MEASURING IMPACTS

“Thank you, thank you . . . It’s good

to learn something new especially at

almost 83.” P. Allen – Florence, KWSU viewer Smith’s Garden Home on the Create channel.

Northwest Public Television began as “educational television,” even before the concept of “public television” existed. Now 50 years later, NWPTV continues to focus on education and can do what few organizations can do: serve the widest range of age demographics, from preschoolers to the elderly. 24/7 programming and digital channels let this one medium reach Northwest Public Television continues to provide people at any age: mornings and programs of interest and value to the afternoons service the Curious economically and culturally diverse audience in George crowd, while middays keep our region. From programs without commercials adults creative and informed, and for preschoolers to programs sparking the minds evenings provide thoughtful of lifelong learners, the content of this public entertainment. television service adds to the quality of life for the region.

Reaching and teaching preschoolers, the elderly, and everyone in between. Northwest Public Television provides mental stimulation at every age.