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[email protected] or consult our website: www.benjamins.com Tables of Contents, abstracts and guidelines are available at www.benjamins.com Information Design Journal 20(1), 16–31 © 2013 John Benjamins Publishing Company doi: 10.1075/idj.20.1.02bei Sofie Beier and Kevin Larson How does typeface familiarity affect reading performance and reader preference? Keywords: familiarity, legibility, readability, typeface approach is represented by type scholar Stanley Morison design, fonts, experimental study, typographic research (1889–1967), who believes that a functional typeface should “be so good that only very few recognize its Some typographers have proposed that typeface novelty” (Morison, 1930, p. 63); elsewhere Morison familiarity is defined by the amount of time that a explains that for a typeface to be satisfactory, the essen- reader has been exposed to a typeface design, while tial form must “correspond with that handed down” other typographers have proposed that familiarity is (Morison, 1924, p.