Konosuke Matsushita’s Taikando ENGLISH former home in Kadoma A Timeline of Konosuke Matsushita’s 94 years N Sakura Hiroba Hall of Manufacturing Ingenuity W E For Kyoto (Sakura Garden) 1894 Born on November 27 in Wakayama Prefecture. 1904 Leaves school in the fourth grade to take up an S apprenticeship at the Miyata Hibachi Shop in Osaka. 1905 Begins to work at the Godai Bicycle Shop. Route 1 Konosuke Matsushita Museum 1910 Joins the Osaka Electric Light Company. 1913 Enrolls in night school classes at the Kansai Commercial and Industrial School. 1915 Marries Mumeno Iue With Mrs. Godai, the bicycle 1917 Quits the Osaka Electric Light Company, shop owner’s wife. The oldest existing photo of Konosuke. Osaka Monorail and begins manufacturing and selling light sockets. Corporation 1918 Founds Matsushita Electric Housewares Panasonic Museum Manufacturing Works in Ohiraki-cho, Osaka. 1922 Completes construction of the first factory in Panasonic Museum Ohiraki-cho. 1923 Develops and markets a bullet-shaped bicycle lamp. 1927 Markets a square bicycle lamp as the first P Back row, from the left: Konosuke, brand product. his brother-in-law Toshio Iue, and his wife Mumeno. Front row:

1929 Sets forth the Basic Management For Demachiyanagi Mumeno’s three sisters Sakura Hiroba (Sakura Garden) Objective and Company Creed. Nishi-sanso ↓ Relaying the Thoughts of Konosuke For Osaka The cherry tree is said to evoke the very spirit 1932 Establishes the Export Trading Division. Announces the true mission of the Keihan Line station Kadoma-shi Matsushita to Future Generations. of the Japanese. In this park there are 190 company at a celebration marking the company’s foundation. Moriguchi-shi station Yoshino cherry trees, all of which blossom in 1933 Adopts a division system. station • Keihan Line / 2 min. walk from The founder of Panasonic, Konosuke Matsushita, the same beautiful color. The park is a place Constructs a new headquarters and factories in Kadoma, Osaka. Nishi-sanso Station established the management philosophy that “A company is of relaxation and respite where visitors can Sets forth the Five Principles (Reformulates it as the Seven Principles in 1937.) enjoy nature throughout the year. 1934 Founds an employee training school. • Osaka Monorail / Change to the a public entity of society”. He put his idea of “Contribution to 1935 Establishes Matsushita Electric Trading Co., Ltd. For Yodoyabashi Keihan Line at Kadoma-shi Station society through business” into action, and went beyond the Konosuke Matsushita’s former Issues basic internal rules for all employees. Incorporates the company as Matsushita Electric Industrial Co., Ltd. traditional model of a businessman in his dedicated pursuit home in Kadoma Panasonic Museum of bringing prosperity and good fortune to all of humanity. This home was built as the founder’s 1940 The first Annual Management Policy Meeting is held. 1946 The seven postwar regulations are imposed by 1006, Kadoma, Kadoma city, Osaka 571-8501 residence when he relocated the head the GHQ of the Allied Powers, effectively purging We have opened our Panasonic Museum as a place of office and factory to the site in Kadoma. Matsushita management. (The regulations are Tel: 06-6906-0106 Fax: 06-6906-1894 learning for all, where we hope to preserve for future eventually rescinded in 1950.) Opening Hours : 9:00 a.m. – 5:00 p.m. Note: Not open to the general public. Inaugural issue of generations the spirit of Panasonic as exemplified in the Founds the PHP Institute. PHP Magazine Note: Museum hours may be subject to change writings and historical products that Konosuke Matsushita Taikando 1951 Makes his first visits to the United States and Europe. Closed : Sundays and New Year holidays 1952 Concludes a technical tie-up with Philips. left behind. Taikan Kato was a priest of the Daigo school in the Entrance Fee : Free Shingon sect of Buddhism who had contributed 1955 Panasonic brand name used for the first time, Parking : Parking space for 10 passenger cars on a speaker exported to the US market. Today, as we undergo transitions in nearly every aspect of towards the development of the company since its and 4 large buses early days by supporting the founder’s spirit. This 1956 Launches a five-year plan to boost annual sales from 22 billion yen to 80 billion yen. society, economics, and industry, Panasonic leads the way temple was constructed in 1956 as a posthumous Signing of a tie-up Panasonic Museum memorial to Kato and his meritorious deeds. 1959 Establishes Matsushita Electric Corporation of agreement with Philips. into a new future so we can continue to be “a business that America (MECA), the first post-war overseas sales company. benefits the growth of society”, firmly grounded in the Note: Not open to the general public. https://www.panasonic.com/global/corporate/history/panasonic-museum.html 1961 Becomes chairman of the board. ©Panasonic Corporation. All rights reserved. Content updated as of March 2018. founder’s management philosophy. Founds National Thai, the first post-war overseas Monument commemorating the 100th anniversary of the manufacturing company. company’s founding 1962 Time magazine runs a cover story on Konosuke. The exhibit areas in the Konosuke Matsushita 1964 Holds Atami Conference to solve the problem of flagging sales in the Japanese market. Museum and the Hall of Manufacturing Ingenuity are Life runs an article, “Meet Mr. Matsushita”. illuminated with LED lights that connect to users’ 1965 Initiates the five-day work week. The Atami Conference smartphones to provide multilingual information. 1970 The Matsushita Pavilion goes on display at the World Exhibition. [Languages] Japanese, English, Chinese (simplified), Chinese (traditional), 1973 Assumes the post of executive advisor. Korean, Thai, Indonesian, Vietnamese, Spanish 1979 Receives the Panglima Mungku Negrara award from the Malaysian government. Visits China. Please install the app on to your smartphone via the QR code. 1980 Establishes the Matsushita Institute of Government and Management. 1983 Proposes the Japan Prize and becomes the first director of the Japan Prize Time Waterfall – Panel #2 Floating form-vertical Harmony with the breeze foundation. 2018 2018 1987 Receives Order of the Paulownia Flowers from Japanese government. 1989 Passes away of pneumonia at the age of 94. Tatsuo Miyajima Keiji Uematsu Kozo Nishino

Panasonic Museum ENGLISH Konosuke Matsushita Museum A place where you can meet Konosuke Matsushita. Hall of Manufacturing Ingenuity A place to explore Panasonic’s manufacturing DNA.

We have used the latest technology to newly restore Chapter 6 the third company headquarters to its original state Putting Offering Chapter 5 1961 - Courtyard Spirit Chapter 4 Library as it was when construction finished here in 1933. As Thought New Hall 1951 - & 1937 - Breakthrough visitors walk the “path” of Konosuke Matsushita’s into Lifestyles Quantum Routines Skill Quandary Leap 94-year life, they can learn about the numerous Chapter 7 WallHistory hardships that Konosuke overcame that shaped his Offering Bringing 1968 - views of management and life. Excitement Convenience Masterpiece Chapter 3 The Grove Quest Gallery to the Home to Housework 1932 - of Learning Chapter 1: While building his foundation as a merchant in Osaka, Technology Concept Theater Mission Konosuke becomes aware of the electricity Chapter 2 At the age of 9, he leaves home to start work as an Chapter 1 apprentice in Osaka. At the Godai Bicycle Shop he Providing a Design 1918 - Cornerstone learns how to greet customers and bow properly, Sense of Unrestricted 1904 - 1904 - Entrance The house where Foundation groundingエ ントラン him ス in the fundamentals of business. Security Lifestyles the Panasonic started Cornerstone ホール Chapter 2: The founding of Matsushita Electric Housewares Storage Manufacturing Works Matsushita Electric Housewares Manufacturing Works The Way opens in Ohiraki-cho (the present day Fukushima Ward Foundation in Osaka). It is here that the wiring xtures designed by Since its founding, with consumer electronics at its 1918 - Konosuke, such as attachment plugs, become popular Every person has a path to follow. due to their excellent quality and low price. core, Panasonic has continued to create products for It widens, narrows, climbs and descends. better living—a reflection of its true manufacturing Chapter 3: Konosuke's awakening to the true mission of a manufacturer, and ere are times of desperate wanderings. his establishment of the corporate fundamentals as a businessman spirit. View the astounding array of products But with courageous perseverance He realizes that humans need spiritual peace of mind Panasonic has provided throughout its history, and get Mission and material wealth, and that the mission of a and personal conviction, manufacturer is to produce materials in abundance a true feel for the countless pioneers who have poured 1932 - and at an affordable cost. their heart and soul into manufacturing ingenuity. the right road will be found. Storage Masterpiece Gallery Chapter 4: Konosuke seeks the essential nature of man in the chaos In this hall of memories, nearly 300 Nearly 150 consumer electronics are on is is what brings real joy. of wartime different home electronics products display, showcasing bountiful ways of life ranging from televisions and radios through six headings: Bringing Convenience Konosuke Matsushita With an eye toward rebuilding after the severe damage Quandary from the war, Konosuke begins to have strong doubts to major consumer electronics are on to Housework, Putting Thought into about the essential nature of man, and he ponders the exhibit. These products tell quiet yet Lifestyles, Offering Excitement to the Home, 1937 - signi cance of human society. moving stories of Konosuke's vision Unrestricted Lifestyles, Providing a Sense of Chapter 5: Fresh off his visit to America, Konosuke's ambitions turn and their designers’ dedication. Security, and Offering New Routines. toward a global perspective Upon returning from his inspection tour of America, Konosuke resolves that he will bring that kind of Quantum Leap prosperous lifestyle to Japan, and becomes a driving 1951 - force toward the spread of electronics in Japan.

Chapter 6: Konosuke warns about the extremes of high-level economic The house where the Panasonic started Library growth, and works to break through the recession A replication of the work area of Read through Panasonic’s As nancial restraints intensify, the worsening condition Matsushita Electric Housewares of sales companies becomes apparent. Konosuke History Wall enormous archive of data to get a Breakthrough convenes a round-table conference with the sales Manufacturing Works, established deeper understanding of Konosuke 1961 - companies (the Atami Conference), and he begins to In this 16 meter wide experience space combining innovative design and in 1918. Here, you can get a sense Matsushita’s business. pour all his efforts into overcoming the recession. technology, advanced images depict Panasonic’s path of manufacturing of the atmosphere of great ambition ingenuity in its response to social backgrounds and the needs of the time. which the founder cultivated. Chapter 7: Looking towards Japan’s future, Konosuke starts working on realizing his ideal society Museum Shop Museum Shop In 1973, Konosuke steps down as chairman, and Here, you can purchase books written by and about assumes a role as executive advisor. Distinguished in Here, we sell original merchandise Quest management, his love of his country strengthens. Konosuke Matsushita. 1968 - relating to classic consumer electronics Panasonic Museum products as well as our National Boy mascot. Please be sure to stop by.

Konosuke Matsushita Museum Hall of Manufacturing Ingenuity

Sakura Hiroba