The Fifth Estate Broadcasting cJul18

WE KEEP GOOD COMPANY On this occasion of our anniversary, we wish to thank our partners. These are the people with whom we work on a long -term, ongoing basis, most of whom have been clients and partners for many years: ABC Landmark Communications Affiliated Broadcasting Loyola University South Stations Amaturo Group Mainte Communications Willet & Michael Brown Mann Media (KGB -FM and KXOA -FM) Metroplex Communications Capital Cities Mid America CBS RKO Radio Cox Communications Larry J.B. Robinson Broadcasting Detroit News Stations (WMJI and WBBG) Dick Broadcasting Sandusky Radio Duffy Broadcasting South Central Broadcasting Group One Broadcasting Sunbelt Communications, Ltd. Hicks Communications Ten - Eighty Corporation (WTIC)

Home Town Newspapers WEAZ Radio- Jefferson Pilot Broadcasting WOOD Broadcasting Katz Broadcasting WVOR Radio KEBC Radio WWSW /WTKN Radio The Research Group RADIO'S STRATEGIC RESEARCH TEAM 2517 EASTLAKE AVENUE EAST SEATTLE, WASHINGTON 98102 (206)328 -2993 INDUSTRY STANDARE CHAPTER II The New Otani 0" Two Channel. 5050B-II

The best selling professional two track audio recorder has finally been improved. We've added the refinements you asked for. The inputs and outputs of the B -flare transformerless, balanced. The elapsed time indicator is a real -time hours /minutes/ seconds L.E.D. display -tape accurate at all speeds. The built-in oscillator provides both 1kHz and 10kHz calibration tones. And we added a low frequency adjustment to the reproduce equalizers. Behind the clean, new look of the B -11 are the same features, performance and relia- bility you expect from our famous 5050B. We didn't change the rugged quarter-inch thick deckplate or the cast aluminum frame. We kept the switch selectable NAB /IEC equaliza- tion, +4dBm / -10dBv output levels, half-track and quarter -track playback heads and three standard reference fluxivity levels. And, of course, the B- II still features three tape speeds, XL type connectors, front panel record equalization and bias adjustments, vari- able speed, "dump edit" function, and an integral splicing block. The 5050B -Ilhas been engineered like no other tape machine in the world. When you check out the specifications you'll know why we say it's the best $5,000.00 tape recorder available for under $2,500.00. When you work with it, you'll know that we've just raised the industry standard.

17DE0U. ?ethnology you Can Touch. Otani Corporation, 2 Davis Drive, Belmont, CA 94002 Tel: (415) 592-8311 Telex: 910- 376 -4890 Vol. 105 No. 3 Broadcasting0Jul18 1

Upfront buying breaks Consensus forged at RARC; U.S. technical standard rejected CBS still high on MDS Fate of 13 other RKO's rests with KHJ -TV proceeding

DAM BURSTS Advertising agencies begin to answers to question of what definition of make upfront time purchases in fall network community should be. PAGE 32. programing. PAGE 23. NEW CHIEF Jack Smith takes over as head of AD PREDICTIONS Coen releases forecast that ad FCC's Common Carrier Bureau. numbers in 1983 will be even bigger than PAGE 34. expected. PAGE 23. WILL CONTESTED Columnist George Will RARC'S CLOSING International telecommunications becomes center of media ethics discussion on conference in Geneva reaches basic agreement giving advice to and discussing performance of on DBS with plan "acceptable" to most. PAGE 24. Reagan in 1980 debate. PAGE 45. U.S. loses on issue of power flux density, but indications are it will take reservation on matter. NAMES IN NEWS Jim Bellows, former newspaper PAGE 25. executive and producer for Entertainment Tonight, joins ABC News to create new news show. COMPROMISE Commission moves toward Former CBS News executive Sig Mickelson tops compromise in financial interest and domestic RINDA award winners. PAGE 45. syndication rulemaking. PAGE 261.

GRIDIRON REVIEW Both ABC and ESPN profess ON KHJ -TV FCC decides to settle character ALL pleasure with Football League in issue of remaining 13 RKO licensees in Los first year, with both predicting TV contracts will be Angeles station proceeding. PAGE 27. renewed. PAGE 48. EMPTY CHAIR Tom Bolger walks out as ex officio MERGER MEETING Justice Department officials will executive committee member amid more TV vs. meet with Showtime and Movie Channel radio turmoil at NAB. PAGE 27. representatives today. PAGE 49.

IN THE MAILS House Telecommunications SUMMER HEATS UP Networks and cable Subcommittee mailed questionnaires on programing services providing mix of old and quantification issues to TV stations last week, radio are new fare in hopes of keeping viewers tuned in this. NAB sends out its own Mailgrams. PAGE 28. this summer. PAGE 50.

TRY AGAIN Although FCC rejected CBS's NEW LOOK o Group W plans to restructure PM multichannel MDS proposal, company has not Magazine this fall, giving more flexibility in its given up on service. PAGE 29. format. PAGE 51.

TIP BALL Broadcast and cable networks watch as MEDIA MAN Creativity NCAA and CFA wrestle over rights issue. PAGE 30. and professionalism have proved a winning combination for McCann - MIXED REVIEW Commenters to FCC give mixed Erickson's Gene DeWitt. PAGE 71.

INDEX TO DEPARTMENTS

Business Briefly 10 Datebook 16 For the Record 52 Monday Memo 14 Cablecastings 8 Editorials 74 In Brief 72 Programing 48 Changing Hands 46 Fates & Fortunes 67 Journalism 45 Riding Gain 40 Closed Circuit 7 Fifth Estater 71 Law & Regulation 32 Tblecastings 36

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington, D.C. 20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue S2 except special issues 53.50 (50th Anniversary issue S10). Subscriptions. U.S. and possessions: one year $60. two years S115. three years 5160. Canadian and other international subscribers add $20 per year. U.S. and possessions add $170 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Cablecasting Yearbook S75, Across the Dial S6.95. Microfilm of Broadcasting is availa- ble from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm. full year S55). Microfiche of Broadcaatingis available from Bell & Howell. Micro Photo Divi- sion. Old Mansfield Road, Wooster, Ohio 44691 (S37/yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St., N W Washington, D.C. 20036. J

VDEX TO ADVERTISERS ADM Technology, Inc. Fourth Covero American Medicine News Service 110 Blackburn & Co., Inc. 460 Broadcast Electronics, Inc. 490 Broadcast 'ersonnel. Inc. 67 u The C.B. Distribution Co. 17 0 Classified Ads 57 -66 o Columbia Pictures Television 4 -5 D Continental Electronics 42 0 R.C. Crisler & Co., Inc. 90 Eastern 'irlines, Inc. 41 0 Eastman Radio 15 0 Gabriel Awards/Bridge Productions 10 0 Harris 21 0 KDKA -TV Third Cover o Metrosports 33 0 Microdyne Corp. 35 o Music Country iadio Network 31 0 Narwood Productions 43 o National Translator/LPTVAssociation 37 o Otani Corp. Second Cover 0 Professional Cards 55 o The Research Group Front over o Cecil L. Richards, Inc. 47 0 Service Directory 54 0 Telepictures Corp. 38 -39 0 Television Program Enterprises 6 0 20th Century Fox Television 22 o 12 -13 0 Varner Bros. Television Distribution 19 WELCOME: Tt7 FANTASY l

BLAIR BROADCASTING, INC. CARSON COMMUNICATIONS CORP. FIELD COMMUNICATIONS FORWARD COMMUNICATIONS CORP. KNIGHT-RIDDER BROADCASTING, INC. KOPLAR COMMUNICATIONS, INC. McGRAW HILL BROADCASTING CO. METROMEDIA, INC. NBC OWNED AND OPERATED STATIONS POST-NEWSWEEK STATIONS RKO GENERAL, INC. SCRIPPS -HOWARD BROADCASTING CO. STORER COMMUNICATIONS TRIBUNE COMPANY BROADCASTING, INC. UNITED TELEVISION, INC.

CCOLUMBIA PICTURES INDUSTRIES. INC 1983 NEW YORK WPIX BUFFALO WI VB-TV JACKSONVILLE WJXT KHJ-TV PHOENIX KTSP-TV SYRAC USE WTVH CHICAGO WGN-TV MEMPHIS WMC-TV ALBUQUERQUE KNAT-TV WKBS-TV GRAND RAPIDS WWMA-TV CHATTANOOGA WDSI-TV SAN FRANCISCO KBHK-7V OKLAHOMA CITY KOKH-TV PEORIA WEEK-TV DETROIT WJBK-TV ORLANDO WESH-TV AUSTIN KBV17-TV WASHINGTON WRC-TV SALT LAKE CITY KTVX FARGO IIXJB CLEVELAND WJKW-TV HARRISBURG WSBA-TV WACO KWTX-TV DALLAS KTXA-TV NORFOLK WTKR-TV CHARLESTON WCBD-TV HOUSTON KRIV-TV GREENSBORO WFMY-TV LAFAYETTE, LA KADN-TV MINNEAPOLIS KMSP-TV LITTLE ROCK KLRT-TV BEAUMONT KJAC-TV

ST. LOUIS KDNL-TV TULSA KOKI-TV LAS VEGAS KWU-TV ATLANTA WAGA-TV MOBILE WPMI-TV EUGENE KMTR-TV KWGN-TV ROANOKE WDBJ-TV WILMINGTON WWAY INDIANAPOLIS WRTV FRESNO KSEE CHICO KHSL-TV SACRAMENTO KRBK-TV BOISE KTRV SAN DIEGO KCST-TV ODESSA KOSA-TV PORTLAND, OR KECH MEDFORD KDRV-TV KANSAS CITY KSHB-TV BAKERSFIELD KERO-7V MILWAUKEE WI TI-1V LAKE CHARLES KPLC-IV

. ASpelling Goldberg Production association with

A UNIT OF TIIF. (rlñ(d2; ('OM1II'AÁY

Closed - 1

had proposed as means of equalizing access charges that is pending Radio activity number of channels each country in reconsideration. Efforts by both bodies to Abrupt resignation of Forward hemisphere would be allowed. Both come up with telephone legislation last Communications' Tom Bolger from Canada and Brazil opposed plan (as did year died on vine. executive committee of National U.S.), on ground it would not provide Association of Broadcasters last week (see capacity they feel they need. But Brown page 27) was occasioned at least in part and Pimheiro applied themselves with Expensive hindsight by acrimony over presumed future skill and vigor, with result that plan, as it came from their computer printouts, If Satellite Television Corp. knew year or ambitions for joint board chairmanship of two ago what it knows , it could have showed marked improvement in association. Plan had been discussed saved nearly $70 million. Comsat during recent Washington board meeting elimination of interference problems. And that, of course, complicated subsidiary announced last May plans to whereby Robert Pricer, immediate past high-power DBS system to arguments of big countries, including reconfigure its radio board vice chairman from WCLT(AM) programing to Canada and Brazil, against revised plan. offer six channels of Newark, Ohio, would take past board eastern half of country, rather than three chairman's seat this year, while Martin F. channels to Eastern time zone. Change in Beck of Beck -Ross Communications, Formerly of Indianola plans came with realization that STC present radio board chairman, would needed at least five channels to compete succeed to post next year. Dossier, monthly magazine that covers with other DBS services and that Then, year after that, when joint board Washington society, carries lists of transponder power of bird (200 watts) chairmanship would be open (and it would residential real estate transactions in was great enough to cover half country and be radio's turn), Beck would stand for upper brackets. Following appeared in still deliver good pictures to two -foot election to that post. Under normal current issue: "441 33rd St N, Arlington earth stations. operation of NAB escalator, that position [Va.] Goodman & Co to Edw O Fritts - Comsat ordered two three -transponder would go to Ted Snider of KARN(AM)- $415,000." satellites from RCA Astro Electronics last KKYK(FM) Little Rock, Ark., who is now fall to implement original system. Had it radio board vice chairman. Bolger referred Odd alliance come to realization on required channels to existence of radio strategy -which his and transponder power earlier, it could continued presence on executive George Mason University, Fairfax, Va., have ordered single six -transponder committee would frustrate-before which has been broadcasting Satellite satellite instead and saved money. STC declaring "I quit" and walking out of News Channel, C -SPAN and live coverage will pay between $173 million and $183 meeting. of FCC meetings over its ITFS channels million to build two three- transponder to offices in Washington, has been talking satellites and launch them aboard space with George Washington University and shuttle. According to RCA Astro Gusher ARTEC, cable system serving Washington Electronics, it could have purchased six - suburb of Arlington, Va., about setting Last Thursday, July 14, may go down as transponder bird and launched it aboard up partnership to provide 10- channel biggest selling day television has ever shuttle for around $115 million. "wireless cable" service to Washington had CBS officials think it was all - -yet. area, using ITFS frequencies. Programing time record them day for (see page 23). would comprise popular cable networks, According to some accounts, at one point Hacking away including current GMU lineup. they had to call time just to take stock. As GMU's Mike Kelley envisions it, Next step in FCC's removal of what ABC, which reported its upfront sales universities would provide Chairman Mark Fowler has been calling had reached $350 million by Thursday channels- would contribute eight and GW "regulatory underbrush," like that afternoon, claimed another $100 million GMU two ARTEC would handle removed last week with elimination of between then and mid -morning Friday. -and programing, marketing and billing. policies aimed at discouraging fraudulent NBC officials say it was big day for them Kelley believes partnership could generate use of coverage maps and ratings but not biggest ever, perhaps because they information (see page 27), is expected at got upfront sales rolling several days "some real big money" that could be to subsidize school of meeting Aug. 4, when commission will be before other networks. Agency executives used, perhaps, telecommunications at GMU. Kelley's asked to delete dozen policies restricting said it was buys on NBC that touched off on interpretation of programing discretion, such as one last week's run. plans are contingent new ITFS -MDS rules that were published prohibiting repetitious play of records. last Friday (see page 29). After FCC acts on pending character One world proceeding, in which it proposes to restrict its character concerns to behavior International Telecommunication Union Conference call directly related to provision of service to seems to have way of investing delegates public, FCC will be asked to eliminate to its conferences with strong brand of Senate Communications Subcommittee rules and policies overseeing licensee internationalism. Last week, Kenneth and House Telecommunications business practices. Precise rules and Brown, of Canada, and Savio C. Subcommittee have tentatively scheduled policies aimed for deletion in that phase Pimheiro, of Brazil, as members of joint hearings on telephone legislation for will be determined by how FCC narrows planning committee of Region 2 July 28 and 29. House official said its concerns about character, source said. conference on direct broadcast satellite subcommittees will be considering In third phase, commission will propose service, were instructed to make ramifications of AT &T divestiture and elimination of host of other technical and improvements where possible in plan Cuba recent FCC decisions, including one on operational rules and policies.

Broadcasting Jul 18 1983 (CGble ' cost t

Here we go again of the state public utility commissioner. Message for cable? The legislation, which was backed by The Sacramento, Calif., city council and John Lobdell, state public utility commis- In a move that bucks a national trend, one of county board of supervisors has voted to ac- sioner, and offered as amendments to a rou- the STV industry leaders has cut its adult cept new proposals for a cable television tine utility bill, also would have granted the programing in half and pushed such materi- franchise serving the area's 360,000 -home commission permission to deregulate com- al into a later time slot, citing local market- franchise. The formal request for new pro- petitive services. According to Ed Morrison, ing research indicating viewers want less - posals, which follows an unsuccessful nine - administrator of the telecommunications di- not more -sexually explicit fare. month attempt to reach a satisfactory agree- vision of the commission, under that Effective August 1, ON TV Los Angeles, ment between local cable officials and amendment, Lobdell would have been able which is broadcast over xesc -Tv Corona, will United -Tribune Cable Co., is expected to be to deregulate data offerings in areas where a limit its "Adult Only" tier to three nights a released this Wednesday (July 20). It's ex- telco's and cable's offerings of data services week, cut the tier's subscription fee from $4 pected to be at least six months before a overlapped. to $2 a month, and begin such programing new franchise could be awarded. In view of the opposition, Morrison said, at 12:30 a.m. rather than 11 p.m. Pacific A joint venture of United Cable Television the committee had decided to study the is- time. ON TV Los Angeles Vice president and Tribune Cable Communications was sues raised in the amendments further. and General Manager Richard Whitman awarded the franchise last September, call- Even without the amendments, however, said the move will allow for expanded ing for a three_tier, 125 -channel system. Morrison said he would recommend that scheduling of movies, concerts, specials However, authorities decided to reopen the telco data offerings be deregulated "as and four new series, including an original franchising process after disagreements much as possible" in areas where competi- video sports magazine. "By reducing the among principals concerning terms of the tion for those services exist. number of night 'Adults Only' is telecast, negotiated contract could not be resolved. Michael Dewey, executive secretary of we can concentrate on programing only the The Tribune company eventually dropped Oregon's cable association said the cable very best adult movies available," Whitman out of the joint venture and an attempt to companies feared that Lobdell would have explained. "By starting them later at night, form a coalition involving other cable com- used the amendments, at least in certain we can now respond to another subscriber panies was unsuccessful. cases, to deny cable companies entry into request by scheduling an extra feature film many services in hopes of insuring that tel- into the 11 p.m. time slot." ON TV Los Ange- cos would be able to continue subsidizing les has lost more than 100,000 subscribers Cable data in Oregon local telephone use with revenues from their since July 1982, when it counted 385,000. What goes for Los Angeles does not go for In the wake of opposition from Oregon cities At the request of Pacific Northwest Bell, other markets. In Chicago and South Flor- and cable television companies, the Oregon the commissioner is still investigating ida, where ON TV programs other STV out- House State and Federal Affairs Committee whether cable data services should be regu- lets, "Adults Only" programing is reportedly has rejected legislation that would have put lated by the state as common carrier offer- "very popular" and scheduled six nights a cable data transmission under the authority ings (BROADCASTING, June 13). week, with back -to -back double features on Thursdays, Fridays and Saturdays. All three ON TV services will pick up the new regular series, however, to be introduced over the next two months.

S.A.L. purchase Cable TV Industries, a Los Angeles -based supplier of cable equipment, has agreed in principle to purchase S.A.L. Cable Commu- nications, Melville, N.Y., another cable hardware supplier, for $7.2 million in cash, stock and notes. The deal should be com- pleted by the end of the summer. Cable TV Industries had sales totaling $32 million for fiscal year ending Jan. 1. S.A.L. Cable had sales totaling $26 million for fiscal 1983.

The cable music scene Cable-broadcast partnership. In an example of cross -media cooperation, the Continental L.A. Music Guide, an original half -hour ad- Cablevision system serving Springfield, Mass., is producing nearly a third of all its local supported music information series created programing in studios rented at noncommercial WGBY-TV there. In the photo above, a station by Cable Communications Unlimited of Be- technician tapes a segment of a Continental series that showcases area artists. Over the past verly Hills, Calif., premieres on Los Angeles year, Continental has also produced at the station an exercise series and a how -to series. In cable system on Oct 1. Producers of the pro- progress are series on cooking, women and crime prevention. According to the station, gram, targeted to the 14- to-24- year -old au- Continental's use of the facilities has pumped $125,000 into the station at a time of cutbacks dience, have signed an agreement with Fal- in federal funding. "I didn't want to turn our production house into an all -cable facility, and con Cable and are negotiating with Valley that's one of the dangers of signing such a contract," said wGBVTV General Manager Jerry Cable, CommuniCom and other southern for distribution. Franklin. "But it is a natural marriage for cable contractors and local public television stations cable operators to work together on local programing." According to the producers, L.A. Music Guide will be regionally promoted through

Jul 18 1983 Broadcastingn record stores, night clubs, concert an- nouncements and daily advertising on xRc0- FM Pasadena, Calif. Richard Blade, a station SAT-A -DAT CONTROL SYSTEM air personality, will co -host the series with actress /comedienne Sonia Weisman. Cable Communications is budgeting $13,000 for /// each edition of the program, which will in- clude interviews, news, concert information l'1 and rock video. rrfE010M N ASSOCIATEA Six minutes of advertising will be avail- STATION able to national and local sponsors of the ( TYPICAL OF ]N) program on a seven -day -a -week basis. A new episode of the program will be pro- Program duced each week, with updated local music Mgt DM Control Shwa information and features. SAT-4DAT 1, DATA FRONT END INSERTER SAT.A.DAT 1 EXTERNAL Cheap, but effective DECODER SNITCHER DEVICES Cable Graphic Sciences of Clovis, Calif., has come up with an inexpensive Program WIINOui D I way for cable PROGRAM - TO CABLE operators to VIDEO begin picking up some local SYSTEM advertising dollars. The system 840, which sells for $3,395, STAMFORD CABLE SYSTEM creates colorful video graph- HEAD END TYPICAL ic and automatically inserts them into the local availabilities of up to four different ad- supported programing services. "A sys- GWSC'S Sat -A -Dat tem that carries ESPN, CNN, MTV and Ca- unit, a computer driven device which has ble Health Network," said Ken Doyle, gener- stations across the country via satellite. At al manager, CGS, "has the same time, GWSC hopes the service will been installed at SNC headends to switch access to over 490 Each unit 30- second spots each day. Even help advertisers develop budgets for cable, from regional to national feeds. if you sell individually from GWSC only one half of these for $1 per spot, and thus help GWSC's Satellite News Chan- can be addressed you can headquarters in Stamford, Conn. realize over $80,000 in extra revenue per nel. year." GWSC will use four SNC transponders, The company hopes to have the operation which are not used from midnight to 6 a.m., running by October. Lloyd Werner, GWSC Commercial delivery to deliver the spots. Advertisers will be giv- senior vice president, sales and affiliate rela- en 25% of the value of each spot on SNC. tions, said the idea was developed in an Group W Satellite Communications is form- The cost will be approximately $20 per spot. effort to "develop ladvertiserl budgets for ca- ing a new business that will give advertis- (A $2,000 order would mean $500 credit on ble." He said the operation could generate ing agencies a way of distributing commer- SNC.) as much as $10 million more per year in cial spots to specifically targetted television GWSC will use its Sat -A -Dat switching commercial spots seen on SNC.

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Broadcasting Jul 18 1983 c B, giess B_ le_1

TV ONLY -- ' Commercials will be scheduled in all dayparts Curtis Mathes Home Entertainment during weekdays. Target: persons, 12 -24. Agency: Centers o Seven -week campaign Cunningham & Walsh, Chicago. begins at end of July in 99 markets. WAMA(AM) Tampa, Fla.: To Caballero Span- will run in time, Spots prime news and Beatrice Foods Bonkers cat treats will ish Media from Lotus Representatives. sports programs. Target: adults, 25 -49. be spotlighted in two -week flight /Monroe Advertising, Agency: Stern starting Aug. 1 in 15 to 20 markets. WLW(AM).WSKS (FM) Cincinnati: To Eastman Dallas. Commercials will run in daytime, Radio from CBS Radio Spot Sales. afternoon and early evening periods. Peugot Motors of America o Four- Target: women, 25 -54. Agency: week campaign for cars begins the end Fortis Advertising, Chicago. WPOP(AM)- WIOF(FM) Hartford -Waterbury, in 10 of July approximately markets. Conn.: To Eastman Radio from Torbet Ra- Spots will run in prime, sports and news Jordan Marsh o Department store dio. times. Target: men, 25 -54. Agency: chain is advertising dollar day sales in Ogilvy & Mather, New York. five markets in August for in two days WSOM(AM)- WOXK(FM) Salem, Ohio: To East- each market. will run in Roses Stores Back -to- school Commercials all man Radio from Major Market Radio. dayparts. Target: women, 25 -49. promotion begins Aug. 8 for two weeks in Agency: Smith -Patterson Advertising, 10 markets in North Carolina, South . KPAK(AM) Redding, Calif.: To Eastman Ra- Carolina and Virginia. Commercials will dio from Lotus Representatives. run in all dayparts. Target: women, 25-

49. Agency: Dusenbury & Alban, I I RADIO and TV I KMMM(AM) Austin, Tex.: To Caballero Durham, N.C. General Electric o Campaign for major Spanish Media from Selcom.

RADIO ONLY I appliances will run for one week in 14 Just Pants o Jeans will be advertised in back -to- school campaign that begins July 27 for five weeks in 70 markets. Top 10 products. Food products, which includes restaurant advertising, has generated the most spot activity for the first quarter of 1983 with companies spending $37.8 million on the medium (see chart below) -up 18% over the same period last year. That is according to the advertiser- estimated expenditure report which contains data for 26 broad product categor- ies compiled and distributed by Radio Expenditure Reports Inc. Figures in the report reflect Unda-USA not only national and regional spot business, based on information supplied to RER by 15 rep firms, but also local spot taken from a sample size of 2,000 stations in more than 150 markets. The biggest gainer in spot activity for the first quarter among the top 10 product categories was the cosmetic field, which spent an estimated $4 million-up 54% over last year's first quarter. The biggest decline comes from the automotive industry-down 28 %. Data for the chart was gathered through the help of McGavren Guild Radio. Figures are "projected" estimates based on a formula devised by the Radio Advertising Bureau. Chart 18th Annual does not include the miscellaneous category.

GABRIEL (All figures are in millions)

Product AWARDS Category 1983 1982 % change 1982 (First quarter) (First quarter) (Total year) for programs which creatively Food Products' $37.8 $32.0 +18 $153.3 treat issues concerning Travel & Shipping 2 34.1 33.1 +3 142.4 Automotive 3 27.2 37.9 -28 132.0 positive human values. Beer/Wine/Ale 19.8 14.3 +38 126.2 Consumer products 4 16.9 12.7 +33 71.2 30 Categories for local and national Agriculture 5 6.2 8.4 -26 25.0 programs, plus Station of the Year Soft drinks 5.1 4.6 +11 36.0 Gas & oil 6 5.0 3.4 +47 22.3 and Personal Achievement Awards. Apparel 4.1 3.0 +37 27.3 & toiletries 4.0 2.6 +54 23.2 Deadline for entries -Sept. 1, 1983 Cosmetics ' For information, contact: Total spot expenditures GABRIEL AWARDS for all 26 product categories 209.0 199.2 + 5 1,006.8 (includes tea, coffee, dairy products. fruits, vegetables, meat, poultry, fish, and restaurants, among Bridge Productions others). 2655 Van Ness Avenue 2 (includes airlines. freight. cruise lines, car rentals, domestic tourism, motels and hotels, among others). 3 (includes accessories, parts & tire companies). San Francisco, CA 94109 4 (includes insurance, finance and investment companies, public utilities, among others). (415) 441 -8111 5 (farm business) 6 (includes most American oil & gas companies). Rev. Harry G. Schlitt, Chairman 7 (includes ad dollars from Avon, Bristol- Myers, Colgate, Gillette and Johnson & Johnson, among others).

Broadcasting JuI 18 1983 markets in South and Midwest featured in flights of eight to 10 weeks, BROADCASTING PUBLICATIONS INC. beginning in August. Commercials will starting in mid -September in Lawrence B. Taishoff, president. run on radio and television in all approximately eight markets. Donald V. West. vice president. David N. Whitcombe, vice president. dayparts. Target: adults, 25 -54. Agency: Commercials will run on radio and Jerome H. Heckman, secretary Sheehy & Knopf, Louisville, Ky. television in all dayparts. Target: adults, Philippe E. Boucher, assistant treasurer 18 -34. Agency: Simpson Marketing, The Fifth Estate Braadcastingo White Castle o Hamburgers will be Columbus, Ohio. 1735 DeSales Street, N.W., Washington 20036. Phone: 202- 638 -1022. 0 LQeftftgo Sol Taishoff. editor -in -chief (1904 - 1982). Lawrence B. Taishoff, publisher Back Into TV. Thompson Medical Co.'s Prolamine appetite -control time capsule returned to television advertising last week after absence of three years with campaign on network EDITORIAL daytime television. New 30- second TV commercial focuses on special needs of mothers and Donald V. West, managing editor Leonard Zeldenberg, chief correspondent. shows one mother who says, "It's hard to lose weight when you have three hungry kids every Mark K. Miller, senior news editor day. Because every time they eat, you want to eat." Tagline is: "Prolamine: For hunger control Kira Greene, assistant to the managing editor you want, when you need it most." Agency for Thompson Medical is Marschalk Co., New Harry A. Jessell, associate editor Doug Halonen, Matt Stump, Kim McAvoy, York. assistant editors. D John Eggerton, stall writer Anthony Sanders, systems manager Torbet's spot radio picture. Analysis by Torbet Radio of its spot radio opportunities for Susan Dillon, Marcia Klein, research assistants. second quarter of 1983 shows that 25 -54 age group was most requested, accounting for Michael McCaleb, editorial assistant. 36% of all requests, up from 33.6% in first quarter of 1982. Runner -up was 18-49 at 15.7% and Senior Editorial Consultants in 25 at female. Torbet, Edwin H. James (Washington) third was -49 13.5 %. Male requests topped those of According to one - Rufus Crater (New York) week flight was length most requested, followed by four weeks, two weeks, three weeks and Editorial Consultants six weeks, in that order. Metro survey area accounted for 89% of all requests. Frederick M. Fitzgerald (Washington) Rocco Famighetti (New York) D BROADCASTINGtiCABLECASTING New products galore. Dancer Fitzgerald Sample, New York, reported introduction of 876 YEARBOOK new products during first six months of 1983, eclipsing previous record of 684 in comparable John Mercurio, manager. period of 1982. Leading new -product derby were health and beauty aids, with 174 entries, Joseph A. Esser, associate editor Mark Jeschke, assistant editor followed by frozen food, 113; candy and gum, 60; bread, cake, cookies, 59, and sauces, ADVERTISING spices, condiments, 57. Martin J. Friedman, editor of Dancer Fitzgerald Sample New Washington Product News, said "virtually every month since the first of the year has been a record - Gene Edwards, director of sales and marketing. breaking one and we expect that 1983 will surpass 1982 by a wide margin." He noted that John Andre, sales manager (equipment and engineering). growth in new products is broadly based by category, with new items coming from both large Doris Kelly, sales service manager and small manufacturers. Christopher Mosley, classified advertising. O New York David Berlyn, senior sales manager ANA's position. Association of National Advertisers, which has been asked by Federal Trade Charles Mohr, Ruth Windsor, Commission to comment on its advertising substantiation requirements, made five proposals sales managers. to FTC last Friday (July 15). ANA asked FTC to adopt as basic policy that advertisers have Hollywood Tim Thometz, sales manager sufficient pre- existing substantiation to cause them to believe advertising claim is true. Association also suggested that if advertiser had sufficient substantiation to believe claim is CIRCULATION Kwentln K. Keenan, circulation manager true in its first use, further substantiation developed at any time is admissible if claim's Patricia Waldron, Sandra Jenkins, truthfulness is challenged. Another point made by ANA was that if FTC challenges Debra De Zern, Joseph Kolthoff, advertising claim, substantiation developed by advertiser at any time be admissible, Chris McGirr. provided advertiser had pre- existing substantiation to support claim he intended to make. PRODUCTION ANA also proposed FTC have "substantial reason" to believe that advertisement is Harry Stevens, production manager that Don Gallo, production assistant. deceptive prior to seeking substantiation for claim. This suggestion, ANA said, was made in ADMINISTRATION belief that it is wasteful of government resources and costly to advertisers unless FTC has David N. Whitcombe, vice president/operations. "substantial reason" to believe advertised claim is subject to challenge. ANA noted that FTC's Philippe E. Boucher, controller policy is not sole motivator to honesty in advertising. It cited self- interest of individual Albert Anderson. advertiser, self mechanisms individual industries Irving C. Miller, financial consultant. effective -regulatory sponsored by or by Debra Shapiro. secretary to the publisher advertising community and vigilance of advertising media. Wendy J. Liebmann. CORPORATE RELATIONS Patricia A. Vance, director BUREAUS New York: 630 Third Avenue, 10017. Phone: 212.599 -2830. Mill M® AMERICAN MEDICINE NEWS SERVICE Kathy Haley, bureau news manager Stephen McClellan, assistant editor 95 Madison Avenue, New York, NY 10016 (212) 685 -6767 Vincent M. Ditingo, senor editor: radio. Ill SE- John Lippman, staff writer Marie Leonard, Mona Gartner, advertising assistants. Hollywood: 1680 North Vine Street, 90028. Phone: 213- 463 -3148. The SOURCE for weekly health Richard Mahler, correspondent. Sandra Klausner, editorial -advertising assistant. and medical news reports. Member 'AMeriran _ ¡\ fttless AMNS Your Health News Staff Your Medical Editor Founded 1931. Broedce sting- 71ekcastingintroduced in 1948. 7Fleoisionacquired in 1961. Cobleea nine introduced in 19720 'Reg. U.S. Patent Oflice.0 Copyright 1983 by Broadcasting Publications Inc. For further information call: Susyn Schops, Marketing Director. 212- 685 -6767 TELEVISION. Gbleeaetltq..

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Boom -the world of video games explodes on vide It's a new world of original programming that brings the excitement of the $10 billion video game industry to television. Utilizing state of the art technology, and computer animation, The Video Game Challenge, makes home viewers feel like participants in the show. It's the kind of fast -paced entertainment that appeals to audiences of all ages. i: Hosted by Bobby Sherman, each half -hour is composed of fas- cinating features in a magazine format. TOP 10 GAMES The video hit parade of the top 10 most popular game NEW PRODUCT CORNER

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A radio programing commentary from Robert Mounty, executive vice president, NBC Radio

Keeping radio's creativity alone talk. Too many of us forget that radio is an art up to par with technology form as well as a communication medium. Programing up to 168 hours a week is a highly Trade papers, business conferences, industry demanding creative function, even if in most seminars and luncheon conversations continue formats much of it is music that we do not to be dominated by talk of the new technol- produce. Radio stations that are worth up to ogies in broadcasting. So much so that in the millions of dollars should not be operated minds of many in our business, technology is without well- conceived marketing and pro- being confused with creativity. graming philosophies. Broadcasters must de- There exists the potential for a seemingly fine their purposes and establish game plans to endless number of channels into a majority of achieve their goals. We can no longer tolerate American homes with very little progress be- our talented people leaving radio and going ing made toward filling these channels with into television, film and even the theater, programing that will be viewed at levels that while accepting the fact that very few are corn- will provide a profit for the supplier. Indeed, ing back into radio from these other art forms. we are seeing invention as the mother of ne- There is no part of the broadcast day that cessity. need be relegated to either AM or FM radio The viewer is not obligated to set different Robert Mounty has been executive vice and certainly not conceded to other media. standards for what he watches on his televi- president of NBC Radio since April 1982. He Thirty years ago TV was supposed to be sion set based on how it got there, so the is in charge of NBC's eight radio stations in sounding radio's death knell, but we survived. limited amount of well -produced creative pro- New York, Washington, Chicago and San The proliferation of radio stations, the phe- graming has rendered the new technologies Francisco and NBC's three radio networks- nomenon of CB radio, the popularity of hi -fi, muscle -bound eunuchs, at least for the mo- the NBC Radio Network, The Source and cassettes and eight -track were all supposed to ment. Talknet. Previously, Mounty was vice have done in radio, and yet today our medium Right now we in radio are also allowing president, marketing, NBC, since October is more dynamic than ever. creativity to lag behind technology. It's catch- 1981. He joined NBC in January 1975 after While radio is now being looked upon by up time. 14 years with Metromedia. many as the most stable electronic medium, We are on the brink of satellite distribution there are new threats. Cable operators will of network programing that will allow radio AM signals, and few broadcasters have at- have great difficulty programing the multitude stations to incorporate a cornucopia of re- tempted to creatively program "around" their of channels that they have promised the mu- sources into local programing without the loss AM signals. Station managements with mar- nicipalities they serve. There may very well of fidelity. We have honed the quality of studio ginal or daytime facilities should not position soon be several variations of Music Television processing and transmission equipment to a themselves against the powerhouses in their (MTV) plus straight audio services utilizing a fine edge on both AM and FM. One day soon, markets. Their mere acceptance of this will go variety of formats. While the cable -connected AM stereo will be a fact, and a whole new a long way toward the creation of new pro- receiver will not move from room to room, generation of youngsters may well decide that graming concepts. won't be in the car, can't go to the beach or the "that's where it's at." In fact, all listeners Radio's success in target programing has office, it can be a problem. If radio were to might be perfectly willing to rediscover AM become the model for cable operators who talk lose a mere 5% of its average quarter-hour radio right now if we give them something that about narrowcasting. Broadcasters with limit- audience, it would be the fast time in they want and/or need. ed facilities should look at even "narrower" that radio usage would have declined. More so The difference between AM and FM radio casting. Is the all- comedy station viable? Can than any other medium, radio's growth has must be put in perspective. It is very likely that an all- sports station be profitable? How about been directly related to the population and up to 90% of all radio listening is done mon- an all- business format specifically related to household growth of the country. A 5% de- aurally on mini speakers where quality AM the primary industries in the community being cline would not make cable audio a viable signals can hardly be discerned from FM. But, served? Talk stations exclusively for women at advertising medium, but it could significantly the creativity, promotion and excitement have home might be very attractive to a multitude of impede radio revenue growth. This need not gone into FM for the past decade. Radio advertisers. happen and, in fact, it will not happen if we broadcasters did not tinker with their AM sta- If we allow our programing people to take are willing to take risks. We have proved that tions because they were important revenue risks, they will come up with a whole new we can be creative, and technology now per- sources. So they took risks on their FM sta- range of creative options that can revitalize mits us to be even more creative than in the tions and made them so successful that they AM radio and insure the future viability of FM past. overshadowed AM. Had similar effort been as well. Our customers, the advertisers, will be will- applied to AM, perhaps that band would not Over the past 10 years we have, thankfully, ing to pay more for our product, the audience, be considered a stepchild today. Many broad- seen the role of the radio program director than ever before. Advertisers will continue to casters have all but abandoned AM, a case of enhanced. No longer do we deal with declin- demand the greatest number of prospective allowing our creativity to deteriorate below ing ratings by replacing the morning man and customers rather than merely the greatest the level of a well established technology. tightening the playlist. This half -generation of number of bodies in any medium's audience. Nationwide FM audiences now exceed AM very successful programers brought modern Radio delivers target audiences and they are audiences on a quarter-hour basis and are in research techniques into radio. However, there what counts. virtual parity on a cumulative basis. I believe is now significant evidence that we may have The broadcast band, the format, and even that one of the reasons for this is the failure to relied too heavily on research, eliminating all the daypart are not what the advertiser is recognize that while, generally, all FM sta- the negatives and coloring our programing buying. It is the audience. The risks that we tions in a given market are, or can potentially "vanilla." By and large, our on -air talent re- need to take to insure radio's continued growth be, competitive with one another, there are presents a generation and a half of disk jock- are not all that great when compared to the wide differences in the coverage and quality of eys who were not even permitted to think, let potential rewards. U

Broadcasting Jul 18 1983 14 97iiliiiii100 °`\\ \ \ FM // \\ / \. / EASTMAN RADIO proudly announces its appointment as national sales rep ó = WGKX -KIX 106 FM Memphis A Firstcom Station

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293 -3500. Barry Goldwater (R-Ariz.) and Representative Al Swift July 20-New York chapter of National Academy of (D-Wash.) on "Broadcast Deregulation-Is the Price This week Television Arts and Sciences luncheon. Speaker: Pat Spectrum Fees ?" Hyatt Del Monte, Monterey, Calif. RKO Television. Copacabana, July 17- 20-New York State Broadcasters Associ- Servodidio, president, July 24- 26-Institute for Graphic Communication ation executive conference. Grossingers Convention New York. conference on optical and videodisk systems. Holiday Center, Grossingers, N.Y. July 21- General membership meeting of Caucus for Inn, Monterey Bay, Calif. and Directors. Chasen's, Los An- July 17-20--Fourth annual Penn State Conference for Producers, Writers July 25-New York chapter of National Academy of Minority Journalists, sponsored by Penn State's School geles Television Arts and Sciences dinner, "New York NATAS of Journalism of College of Liberal Arts. Penn State July 21- 23-Montan4 Cable Television Association Salutes ." Copacabana, New York. Sheraton Inn. State College, Pa. meeting. Outlaw Inn, Kalispell, Mont. annual July 25 -Aug. 12-New York University, School of July 18.20- Television Bureau of Advertising /Ster- July 22 -23-Radio -Television News Directors As- Continuing Education, summer workshop, "Cable Tele- ling Institute managing sales performance program sociation region eight meeting with Nest Virginia AP vision and New Video Technologies." NYU campus, for sales managers. Georgetown Inn, Washington. Broadcasters. Overbay Park, Wheeling, W. Va. New York. Information: NYU, School of Continuing Edu- Place, Room 21, New York, 10003; Association cation, 2 University July 19-Southern California Cable July 22 -23 -Women in Cable, Rocky Mountain chap- (212) 598 -2371. meeting. Speaker: Trevor Lambert, Adams -Russell. ter, personal computer seminar. University of Denver Proud Bird restaurant, Los Angeles. campus, Denver. July 27-New York chapter of National Academy of Television Arts and Sciences luncheon. Speaker: Hen- July 19- 20 to video-teleconference successful- -"How July 23- Minorities in Cable and New Technologies ry Siegel, chairman, Lexington Broadcast Services. ly," Consortium. sponsored by Public Service Satellite (MCNT) conference on cable TV access, "How to Copacabana, New York. San Francisco. Information: (202) 331 -1154. Make Access Nbrk for Your Community and/or Organi- July 27-28--Wisconsin Broadcasters Association an- of "SCA zation.' Chicago State University, Chicago. Informa- July 20-National Association Broadcasters' nual summer meeting. Speaker: National Association Day USA," video teleconference in 21 U.S. cities to tion: (312) 922 -9043. of Broadcasters President Edward Fritts. Paper Valley how can utilize their subcarrier discuss broadcasters hotel, Appleton, Wis. channels, since FCC has eliminated restrictions limit- f r ing SCAS to services of broadcast nature. Information July 28- Philadelphia Cable Club luncheon on sports NAB, 1771 N Street, N.W., Washington, 20036; (202) Also in July on cable television. Adams Mark hotel, Bala Cynwyd, July 24-26-California Broadcasters Association an- Pa. Speakers include Senato Indicates new or revised listing nual membership meeting. July 29 -Women in Communications meeting. Holi- day Inn, Center City, Chicago. July 29- Opening of Smithsonian Institution exhibi- tion on M'A'S *H, with cast members present. Smith- Major eetlings sonian, Washington. July 29- 31-"Economic Issues Conference for Nest Aug. 7- 10-- CTAM'83 annual convention. Town & Dec. 13- 15- Western Cable Show. Anaheim Con- Coast Journalists," sponsored by Foundation for Country, San Diego. Information: (404) 399 -5574. vention Center, Anaheim, Calif. American Communications and co- sponsored by AP Broadcasters and AP News Executives Jan. 28-31, 1984 Advertising Bureau's California Aug. 28-31-National Association of Broadcast - -Radio Council. Asilomar Conference Center, Asilomar, Calif. Fran- managing sales conference. Amfac hotel, Dallas - era' Radio Programing Conference. Westin St. Information: (213) 851 -7372. cis. San Francisco. Fort North Airport. July 29-31 -South Carolina Broadcasters Associ- Television Associ- Jan. 29 -Feb. 1,1984- National Religious Broad- Sept. 8-10- Southern Cable ation 35th anniversary convention. Hyatt, Hilton Head, Georgia Nbrld Congress Cen- casters 41st annual convention. Sheraton Washing- ation Eastern show S.C. ter, Atlanta. Future shows: Sept. 6- 8,1984 and Aug. ton, Washington. for in 1983 Nbrld Hunger 25- 27,1985, both Georgia World Congress Center. Feb. 9-14, 1984 -NATPE International 21st an- July 31 -Deadline entries Media Awards, sponsored by singer Kenny Rogers Sept 22 Radio -Television News Directors nual conference. San Francisco Hilton and Mos- -24- and wife, Marianne Rogers, to "encourage, honor and international Caesars Pal- cone Center, San Francisco. Association conference. reward those members of the media who have made ace, Las *gas. Future conference: Dec. 3 -5, March 7 -10, 1984 - American Association of Ad- significant contributions in bringing public attention to 1984, San Antonio, Tex. vertising Agencies annual meeting. Canyon, Palm the critical issues of world hunger." Information: World Sept. 25-28-Broadcast Financial Management Springs, Calif. Future meeting: May 15 -18, 1985, Hunger Year, 350 Broadway, New York, N.Y, 10013. Association 23rd annual conference. Hyatt, Orlan- Greenbrier, White Sulphur Springs, W Va. 31 -Aug. National Association of Broadcast- do, Fla. Future meetings: May 20-23, 1984, New July 8- April 8-12, 1984 National Public Radio annual ers' 10th sales management seminar. The Wharton York; May 12 -15, 1985, Chicago; May 18- 21,1986, - conference. Hyatt Regency Arlington, W. School, University of Pennsylvania, Philadelphia. Los Angeles. April 27 -May 3, 1984- M /P-TV international TV Oct. 2-5-National Radio Broadcasters Associ- program market. Palais des Festivals, Cannes, ation annual convention. Hilton hotel, New Or- France. O leans. August April 29-May 2, 1984 -National Association of Oct 2-5-Association of National Advertisers an- Broadcasters annual convention. Las Vegas Con- Aug. 1- Deadline for applications for Pulliam Fellow- nual meeting. Homestead, Hot Springs, Va. Future vention Center, Las Vegas. Future conventions: Las ship Award for Editorial Writers, sponsored by Sigma meeting: Nov 11 -14, 1984. Camelback Inn, Scotts- Vegas, April 14 -17, 1985; Dallas, April 13- 16,1986, Delta Chi Foundation. Information: Pulliam Fellow- dale, Ariz. and Dallas, April 12 -15, 1987. ship, Sigma Delta Chi Foundation, 840 North Lake Oct 29 -Nola 3- Society of Motion Picture and May 30 -June 2, 1984 - American Women in Ra- Shore Drive, Suite 801W, Chicago, 60611. Television Engineers 125th technical conference dio and Television annual convention. Palmer Aug. 1- Deadline for entries in San Francisco Video and equipment exhibit. Los Angeles Convention House, Chicago. Future conventions: May 7 -11, Festival, funded in part by San Foundation. San Fran- Center. 1985, New York Hilton, New York, and May 27 -31, cisco Hotel Tax Fund, California Arts Council and Na- Nov 7- 10-AM IP'83, American Market for Inter- 1986, Loew's Anatole, Dallas. tional Endowment for the Arts. Information: 229 Cort- Francisco, national Programs, organized by Perard Associ- June 2 -6, 1984-American Advertising Feder- land Street, San Calif., 94110. ates with MIDEM and National Video Clearing- national convention. Fairmont hotel, Denver. ation Aug. 2- 3- "Communications Strategy in the Year 1 house. Fontainebleau Hilton, Miami Beach. Future conventions: June 8 -12, 1985, J.W. Marriott, A.D. (After Divestiture)," sponsored by Yankee Group. Information: Perard, 100 Lafayette Drive, Syosset, Washington. and June 14 -18, 1986, Hyatt Regency Plaza hotel, New York. N.Y., 11791, (516) 364 -3686 Chicago, Chicago. Aug. 3- National Academy of Television Arts and No 14-16-Television Bureau of Advertising June 3. 6,1984- National Cable Television Asso- Sciences, New York chapter, drop -in luncheon. Speak- Vegas. Fu- 29th annual meeting. Riviera hotel, Las ciation annual convention, Las Vegas. Future con- er: Herb Granath, president, ABC Video Enterprises. Regency, Chi- ture meetings: Nov 7 -9, 1984, Hyatt ventions: June 2 -5, 1985, Las Vegas; March 16-19, Copacabana. New York. cago; Nov 11 -13, 1985, Hyatt Regency, Dallas; 1986, Dallas, and May 17 -20, 1987, Las Vegas. Los Angeles, and Aug. Arkansas Broadcasters Association con- Nov 17- 19,1986, Century Plaza, 10-15,1984-Broadcasters Promotion Asso- 3-5- Hilton, Washington. June vention. Camelot hotel, Little Rock, Ark. Nov 18-20, 1987, Washington ciation/Broadcast Designers Association annual Dec. 11-12-National Cable Television Associ- seminar. Caesars Palace, Las Vegas. Future con- Aug. 5- Kansas Association of Broadcasters sports ation's National Cable Programing Conference. ventions: June 5 -9. 1985, Hyatt Regency, Chicago; seminar. Kansas City Royals Stadium, Kansas City, Biltmore, Los Angeles. June 10-15, 1986, Loew's Anatole, Dallas. Kan. Aug. 7 -10 --CTAM '88 annual convention. Town &

Broadcasting Jul 18 1983 TvQ TOP 10 PERFORMERS

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Rogers 4. Tristan 5. Tom Seileck AT Farrell STILL 6. Mike HepburnHep 7. Katharine g. Bob Hope THE TOP! Gary Burghoff six-way tie: 10. Eastwood Clint Travanti Daniel J. Eddie Murphy Jamie Farr Kenny Rogers George Burns

CAROL BURNETT and FRIENDS

(213) 552 -2660 Angeles. CA 90035 Pico Boulevard. Los Park Center. 9911 West Company. Century 'rhe C.B. Distribution neers, Cable Television Association of Great Britain, Electronic Engineering Association and The Econo- Stay mist magazine. National Exhibition Center, Birming- ham, England. Information: 100 Gloucester Place, Lon- don, W1H3DA; telephone: 01- 487 -4397. A professional's guide to the intermedia week (July 18 -24) Sept. 12-13-Alaska Broadcasters Association con- vention. Captain Cook hotel, Anchorage, Alaska. Network television PBS: (check local times) Playboy of the Western World (play) [J. Sept. 14 -16-CBS Radio Network affiliates board Millington], lkdnesday, 8 -9 p.m.; CBS: A Fine Romance (comedy pilot), Wednesday, meeting. Waldorf Astoria, New York. 8:30 -9 p.m. Sept. 15- Deadline for entries in 15th national Abe Lincoln awards sponsored by Southern Baptist Radio Cable HBO: Billy Joel in Concert-A Television First, Sunday, 8-9 p.m.; Showtime: and Television Commission. Information: Bonita Spar- Diana Ross Live from Central Park, Thursday, 6-7 p.m. (ET), 3-4 p.m. (PT); Arts: The row, SBRfC, 6350 W. Freeway, Fort North 76150 ' Greeks (documentary on Greek history and culture), Thursday, 10-11 p.m.; Beethoven Sept. 15-Public Service Satellite Consortium seminar, Symphony #9, Saturday, 10-11 p.m. "Buying Your Earth Station: Making the Right Decision.' Shoreham hotel, Washington. Sept. 16-Deadline for applications for certification Museum of Broadcasting (1 East 53d Street, New York) The Early Days, Beatles doc- ex- ams of Society of Broadcast and Communications En- umentary, now -Sept. 17, one hour and half; a Sid Caesar Retrospective, return of earlier gineers. Information: Certification secretary, SBCE, exhibit, now-Saturday (7/23). P.O. Box 50844, Indianapolis, Ind., 46250.

Indicates a premiere episode Sept. 18- 20- National Association of Black Owned Broadcasters annual fall conference. Sheraton Wash- ington hotel, Washington. Country hotel, San Diego. Information: (404) 399 -5574. ications. Stouffer's Riverfront Towers, St. Louis. Sept. 19-23-Sixth International Conference on Digital Satellite Communications sponsored by In- Aug. 7 -12 -World Conference on Community Radio. Aug. 22 -24- Television Bureau of Advertising/Ster- Comsat, sponsored by Association des Radiodiffuseurs ternational Telecommunications Satellite Organiza- Com- ling Institute performance management program for tion, munautaires du Quebec (AROQ). University of Mon- American Institute of Aeronautics and Astro- experienced account executives. Georgetown Inn, nautics, treal, Quebec. Information: AROQ, Case Postale 250, Washington. IEEE Communications Society, IEEE Succureale DeLormier, Montreal, H2H 2N6, Canada. Aerospace and Electronic Systems Society. Phoenix Aug. 23 -Sept. 2- Edinburgh International Televi- Hyatt, Phoenix. Information: Comsat, 950 L'Enfant Pla- Aug. 9-10- "Communications Strategy in the Year 1 sion Festival. Edinburgh, Scotland. Information: Be- za, S.W., Washington, 20024. A.D. (After Divestiture)," seminar, sponsored by Yen - verly Neill, EITF Picture Palace, 71 Beak Street, Lon- Sept. 19- 23-Second annual London Multi -Media keee Group. St. Francis hotel, San Francisco. don, W1R 4HP. Market. Gloucester hotel, South Kensington, England. Aug. 9-10--Videotape editing seminar, sponsored by Aug. 25-26 -Libel workshop for media defense coun- Information: London Multi -Media Market, 17 Great Pul- JVC Co. of America and Convergence Corp. Brookhol- sel, sponsored by American Newspaper Publishers teney Street, London, W1R 3RG; telephone: 01 -734- low Hilton hotel. Houston. Association, National Association of Broadcasters 4765. and Libel Defense Resource Hyatt Regency Aug. 10-14 -"CCOS '83" convention sponsored by Center. Sept. 19- Western Public Radio radio drama pro- O'Hare, Chicago. 28- Community Antenna Television Association duction workshop, part of National Radio Training Pro- (CATA). The Arlington resort hotel and spa, Hot Aug. 28-31- National Association of Broadcasters' ject, funded by John and Mary R. Markle Foundation. Springs, Ark. Information: CATA, 4209 N.W. 23rd, Suite Radio Programing Conference. VVestin St. Francis, San WPR headquarters, Fort Mason Center, Building 0, San 106, Oklahoma City, 73107. Francisco. Francisco, 94123. Aug. 14- 16- Electronic Industries Association "Pro- Sept. 20-22- Washington Journalism Center's con- fessional Land Mobile Communications Showcase." Aug. 29-30-New England Cable Television Associ- ference for journalists, "Politics '84: Issues and Candi- Las Vegas Convention Center, Las Vegas. Hyan- dates.' Watergate hotel, Washington. nis hotel and resort, Hyannis, Mass. Aug. 14-20 -Fourth annual Banff Television Festival, Sept. 21- International Radio and Television Society international television program competition. Banff newsmaker luncheon. Speaker: FCC Chairman Mark Center, Alberta, Canada. Information: P.O. Box 1020 t 1 Banff, Alberta, Canada, TOL OCO; (403) 762 -6248. September Aug. Deadline for programing entries for annual 15- Sept. 7- "Super Track Day," sponsored by Cable Tele- Nbman Work at broadcast awards. Sponsored by Na- vision Administration and Marketing Society. Atlanta tional Commission on Working Women, 2000 P Hilton, Atlanta. Street, N.W., Washington, 20036. Information: Sally WNBC -TV's new manager, technical op- Steenland, (202) 872 -1782. Sept. 7-9-Second annual Great Lakes Cable TV Expo '83, sponsored by Illinois- Indiana Cable TV Associ- erations, is Andrew M. Jackson, not An- Aug. 15-17-National Satellite Cable Association ation and Michigan Cable TV Association. Indianapo- drew Morgan as reported in "Fates and summer -fall convention titled, The Entrepreneur's lis Convention and Exposition Center, Indianapolis. In- Place in the New Industry." Fortunes," July 11. Communications Regency, formation: Shirley Watson, 618- 249 -6263. Denver. Information: Chery Grund, 5594 South Prince O Street, Littleton, Colo.; (303) 798-1274. Sept 8- 10-Southern Cable Television Association Eastern show. Georgia Nbrld Congress Center, Atlanta. In chart in June 27 issue of independent Aug. 15-18-Arbitron Radio Advisory Council meet- Krwx Denver has ing. Shangri -La, Afton, Okla. Sept. 9- Deadline for entries in International Film television stations, -tv and TV Festival of New York. Information: 251 West 57 changed calls to KOVR -TV Also, reps for Aug. 16 -Southern California Cable Association lun- Street, New York, N.Y., 10019; (212) 246 -5133. wLVI-TV cheon meeting. Speaker: Al Gilliland, chairman of Gill Cambridge, Mass., WOn -TV New Cable and CCTA. Airport Hilton hotel, Los Angeles. Sept. 10-Deadline for entries in sixth Tokyo Video Fes- York and WFTS(TV) Tampa, Fla., were list- tival, sponsored by JVC Co. of Japan. Information: incorrectly They Aug. 16.18 -Third annual WOSU Broadcast Engi- ed are all represented JVC Co. of America, 41 Slater Drive, Elmwood Park, by Blair Television. neering Conference. Fawcett Center for Tomorrow, Ohio N.J., 07407. State University, Columbus. Information and offer of pa- pers: John Benison, director of engineering, WOSU- Sept 10- 13-Nebraska Broadcasters Association an- AM- FM -TV, 2400 Olentangy River Road, Columbus, nual convention, celebrating its 50th anniversary. Holi- In July 4 story on Arbitron radio ratings, Ohio, 43210. day Inn Central, Omaha. Century Broadcasting's Chicago FM Aug. 17-Ohio Association of Broadcasters "novice Sept. 11- 13- Illinois Broadcasters Association annu- station should have been identified as sales school." Columbus Marriott North, Columbus, al convention. Abbey on Lake Geneva, Fontana, Wis. moo, not %Loo. Ohio. Sept. 11-13-New Jersey Broadcasters Association Aug. 17-New York chapter of National Academy of 37th annual convention. Golden Nugget casino/hotel, Television Arts and Sciences luncheon. Speaker: Pat- Atlantic City, N.J. It was incorrectly reported in June 27 is- rick Plevin, director, daytime programs, East Coast, Sept 11- 13- Washington State Association of Broad- sue that New York -based Price Commu- NBC Entertainment. Copacabana, New York. casters fall meeting. Rosario Resort, Orcas Island, nications sold 1001(FM) San Francisco. Aug. 17-20--Michigan Association of Broadcasters Wash. Price, headed by Robert Price, recently annual meeting. Hidden Valley Resort, Gaylord, Mich. Sept. 11- 13- Western regional convention of National bought that station for $12.4 million. Aug. 18 -Major Market Television Caucus's board Religious Broadcasters. Los Angeles Marriott, Los An- meeting. Washington. geles. Darrell Davis is president of KvEO(TV) Aug. 18-21 -West Virginia Broadcasters Association Sept. 11- 13-Nevada Broadcasters Association fall 37th annual fall meeting. Greenbrier, White Sulphur convention. Cal -Neva Lodge, Lake Tahoe, Nev Brownsville, Tex., not Paulette S. Dean, Springs, W Va. as reported in "Changing Hands," June Sept. 11 -14 -First International Cable and Satellite Aug. 22-24--Fifth annual "Satellite Communications Television Exhibition and Conference (CAST '83), spon- 27. Users Conference," sponsored by Satellite Commun- sored by England's Society of Cable Television Engi-

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OWarner Bros. Television Distribution A Warner Communications Company Fowler. Waldorf Astoria, New York. tional Religious Broadcasters. Hotel to be announced, speakers include Paul Harvey, ABC commentator; Bill St. Louis. Moyers and Charles Osgood, CBS News, and Av Wes- Sept. 21 -Women in Cable, Washington chapter, tin. ABC -TV. Caesars Palace, Las Vegas. charity event for Capital Children's Museum in Wash- Sept. 22- 23- Institute of Electrical and Electronics ington. Tom Wheeler. president, National Cable Televi- Engineers Broadcast Symposium 33rd annual broad- Sept. 23 -FCC, in cooperation with American sion Association, to be roasted. Shoreham hotel, Wash- cast Symposium. Hotel Washington, Washington. Women in Radio and Television, symposium, "Women ington. in the Electronic Media." FCC, Washington. Sept. 22-24-Radio-Television News Directors Asso- Sept. 21- 22- Television Bureau of Advertising sales ciation 38th annual international convention. Keynote Sept. 23- Southern California Cable Club third anni- Indian Lakes, Chicago. advisory committee meeting. speech: ABC -TV's David Brinkley. NBC News's John versary dinner /dance. Century Plaza hotel, Los Ange- Sept. 21- 23-Midwestern regional convention of Na- Chancellor to receive 1983 Paul White Award. Other les. Cape= c Vl

Taking issue cations Act. The must -carry rules achieve from reality to a sort of academic Twilight these objectives effectively without hurting Zone. Matters important to life, safety and EDrroR: Having a first -hand appreciation of the cable industry, which, according to the the basic viability of our industry are being the critical importance of the FCC's must - commission, showed a 60% gain in operat- handled by the FCC as if they were just carry rules to television broadcasters and the ing revenues from 1980 to 1981.- Edward O. hypothetical case studies in business school. public, I must note two misconceptions un- Fritts, president, National Association of Face it. Broadcasters, cable operators, derlying recent remarks by former Commis- Broadcasters, Washington. law enforcement and business all have legiti- sioner Anne Jones (BROADCASTING, June mate and valid needs for dependable micro- 20). Primer wave service in metropolitan regions in all The first is that requiring cable subscrib- weather. By introducing DBS, the FCC is ers to "buy, install, and use a simple $5 EDITOR: As the new president of the Federal setting us against other services in the sacred switch" could replace the function of the Communications Bar Association, I'm obvi- name of the marketplace. - Richard A. Rud- must -carry rules by assuring subscribers of ously expected to know everything about ev- man, chairman, SBCE National Frequency access to local television broadcast service. erything. Thus, in preparing for an appear- Coordinating Committee, and engineering Former Commissioner Jones failed to recog- ance, I once again turned to your quarterly manager, RFWB(AM) Los Angeles. nize why the switch is not a viable alterna- "Where Things Stand" (BROADCASTING, tive: The advent of cable generally leads to July 4) and again found it to be the best Overlooked Addy the removal (often by the cable operator at single source for getting a handle on 99% of no charge as an inducement to subscribe) of the issues with which we are involved these !EDITOR: Your annual Fifth Estate Awards off-air antennas, or their deterioration or days. That feature and BROADCASTING gen- section is excellent. However, there was an noninstallation. As a result, there is often no erally continue to be top flight, and you and omission in the listing of the national Addy off-air reception to which to switch, and use the staff are to be commended. Edward S. Awards given by the American Advertising of the device is an exercise in futility. Wil- O'Neill, Bryan, Cave, McPheeters & McRo- Federation for best radio commercials. The liam Finnerman, chairman of the New York berts, Washington. Radio Advertising Bureau won an Addy for State Commission on Cable Television, said the RAB radio campaign. It was designated it well on the CBS Morning News: Breathing the same air a Special Award of Merit in the Addy nation- You see, what happens, if you look at neighbor- al campaigns category. -Miles David, vice hoods where there's heavy cable penetration, there's EDITOR: Your otherwise "right on" editorial, chairman and chief executive officer, Radio Ad- one phenomenon. Look around, and all of those "How to foul the air" (BROADCASTING, June vertising Bureau, New York. rooftop antennas that used to be there are slowly 27), was marred by a rather misleading and evaporating -and so, the reliance on a single wire narrowminded perspective. Editor's note: A listing of AAF radio and televisior coming into a family's home. To me that family's First, here's what you did right. You fore- national campaign winners follows: almost sole interface [i.e., controlled by the cable see the end of ENG, STL and ICR operation Radio operator] with the whole universe of entertainment as we now know it if Docket 82 -334 passes and information is awesome. in present form. You succinctly sum up the Foote, Cone & Belding, Los Angeles O ARCO (automotive). Even where antennas stay in place, key economic arguments affecting our in- Rumdll -Hoyt Advertising, New York O Martlet Importing Co. Molson Beer (beverages). switches may not work well or easily be- dustry that may help to convince a commis- and Golden U.S Tobacco, Greenwich, Conn. O U.S. Tobacco (personal cause of television receiver design. Because sion rapidly becoming a vast engineering products). sets are not designed to be used with switch- wasteland. You likewise outline the "Catch J. Walter Thompson, San Francisco O Activision (leisure /gift). 22" coordinating situation that will contrib- es, in many cases using the switch is not Foote, Cone & Belding, Los Angeles O ARCO (best of show). ute additional chaos. "simple" at all but may involve an absurdly Radio Advertising Bureau, New York O RAB radio campaign inconvenient procedure for the viewer. And Here's where you go astray. You claim that (special award of merit). "interruptions due to weather are less critical depending upon receiver design and other Television variables, the cost of a switch to the viewer for most of those services than for broadcast- the FCC's suggestion in Needham, Harper & Steers, Chicago O Anheuser-Busch for could be many times $5. The must -carry ing" as you outline Budweiser Light (beverages). its DBS decision to accommodate most dis- rules, therefore, continue to assure the wi- Benton & Bowles, New York O Digital Equipment Corp. per- dest possible availability of free, local televi- placed private operational fixed service li- sonal computers (business products). in the 18 ghz band. sion service. censees NBC Network, Burbank, Cales. For Tari (entertainment). There is danger in your rhetoric. It lurks in The second misconception is a major un- Ogilvy & Mather. New York O American Express (financial the word "most." services). derestimation of the public interest impor- Here is an example. The Los Angeles J. Walter Thompson USA, New York O Oscar Mayer cheese tance of the must-carry rules. They promote: County microwave system is typical of dogs (food). marketplace competition (by assuring that many "backbone" 12 ghz microwave sys- Benton & Bowles, New York O Procter 8. Gamble for Crest cable operators cannot exercise their natural tems in metropolitan regions. They carry (personal products). monopoly power to prevent local television Ogilvy & Mather, Houston O Shell Oil (institutional and corpo communications concerning life and safety. rate). from competing in the marketplace at all); As both a and a resident of Los broadcaster Scali, McCabe, Stoves, New York O Maxell Corp. of America- "fair, efficient and equitable" distribution of Angeles who has been working on disaster (leisure/gift items). radio service, as required by the commis- communications with the Los Angeles Sher- J. Walter Thompson USA, New York O Burger King (services). sion's allocation policies; and the localism iff's Department, I find the road the commis- Ogilvy & Mather, New York O American Express (best o inherent in Section 307(b) of the Communi- sion wants us to follow is leading us away Show)

Broadcasting Jul 18 1983 w n A Sa ute to the First 50 Harris AM Stereo Stations

We at Harris are proud to salute the more than 75 Linear AM Stereo System is the only approach quality conscious stations around the country that offers them the competitive edge. With and worldwide which have already received more Harris AM stereo stations coming on the air their Harris AM stereo transmission equipment. every day, the linear system is quickly becoming Quality AM stereo is an on- the -air reality today the industry standard. Our hats are off to the first for broadcasters from coast to coast. These 76 and we welcome you to join this distinguished broadcasters are convinced that the Harris family of AM stereo broadcasters.

WQXI Atlanta, Georgia WHIN Gallatin, Tennessee WESC Greenville, South Carolina KXLF Butte, Montana WNOE New Orleans, Louisiana KOGA Ogallala, Nebraska KROW Reno, Nevada KPRE Paris, Texas CKLW Windsor, Ontario (Detroit) WBRN Big Rapids, Michigan WGAR Cleveland, Ohio WHAS Louisville, Kentucky KFI Los Angeles, California KJJR Whitefish, Montana WGEM Quincy, Illinois WPAD Paducah, Kentucky WSM Nashville, Tennessee KRBC Abilene, Texas WSB Atlanta, Georgia KNOW Austin, Texas WCOL Columbus, Ohio 61X Australia WLS Chicago, Illinois 6PM Australia WGN Chicago, Illinois WCKB Dunn, North Carolina WSOC Charlotte, North Carolina KLOU Lake Charles, Louisiana WING Dayton, Ohio KAIR Tucson, Arizona KFRE Fresno, California KSO Des Moines, Iowa WBCO Bucyrus, Ohio KOGO San Diego, California WOOF Dothan, Alabama BCNZ New Zealand KLRA Little Rock, Arkansas Radio New Zealand WHIZ Zanesville, Ohio Radio Mundo Brazil KIML Gillette, Wyoming 4BK Australia KOMO Seattle, Washington 4BH Australia WGAY Washington, DC 410 Australia WSIC Statesville, North Carolina KGIL San Fernando (L.A.), California WGKA Atlanta, Georgia KAZA San Jose, California WJMW Athens, Alabama WSOK Savannah, Georgia KHOW Denver, KAGI Grants Pass, Oregon WPLB Greenville, Michigan KAJO Grants Pass, Oregon KYMN Northfield, Minnesota WILT Willimantic, Connecticut KOCY Oklahoma City, Oklahoma WLAS Jacksonville, North Carolina KYST Houston, Texas WQBS San Juan, Puerto Rico WRPQ Baraboo, Wisconsin WORA Mayaguez, Puerto Rico KDAY Los Angeles, California WPRP Ponce, Puertq Rico WCUZ Grand Rapids, Michigan WPTF Raleigh, North Carolina WISE Asheville, North Carolina WHWH Princeton, New Jersey WXOR Florence, Alabama WKIX Raleigh, North Carolina KTAM Bryan, Texas WJBO Baton Rouge, North Carolina KJR Seattle, Washington WQHK Ft. Wayne, Indiana W HAAIRIRIS LOp,rpm C V81 TwnMln Century os Fpm CppcvFMn :I ...pm monad.

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0 R° o Vol. 105 No. 3 o

I TOP OF THE WEEK I Upfront buying: The bubble breaks at last

Buyers finally stopped sweating the key factor in the sudden surge in upfront omy as an incentive spurring early and the sellers out last week as activity was agency realization that the pric- strong sales. He also cited reports that appli- orders for network placements ing had reached a level that advertisers con- ance sales are on the rebound -purchases mounted at NBC and ABC; sidered acceptable. Keever estimated that that usually occur when consumers have ex- CBS still playing it close price increases were in the 10% to 14% tra money to spend. to the vest; daytime next range. As for total upfront purchasing by the According to Keever, ABC -TV has more three networks, Blackmore estimated that The upfront buying season, pent up since the than 45 advertisers in the fold (with orders or this year it would hit $1.9 billion, up from July 4 holiday, finally burst open last week "on hold "), including Ralston Purina (signed the $1.7 billion total of last year. By early with activity described as "strong" and cost - last month), Pfizer, J.C. Penney, Quaker this week Blackmore estimated already $1.3 per- thousand average increases reported in Oats, Helene Curtis, Kraft, AT &T, Mazda, billion in advertising would be committed in the 10% to 14% range. Colgate -Palmolive, Coleco, Revlon, Ameri- upfront purchases to the networks. Network salesman and agency buyers- can Motors, Columbia Pictures, Pepsico and He declined to identify who was buying, formerly at odds on pricing -in many cases Wrigley's. but indicated big spenders were the informa- seemed to have reached compromises last "And now the upfront daytime is starting tion, communication, financial and phone week. So far, network sales executives re- to perk," Keever said, "I think all network service companies. Also high on the list are port, the flurry is ahead of last year's. TV is strong -alive and well." theatricals, fast food and beverage and auto - H. Weller (Jake) Keever, vice president, NBC is "heading into the $500 million motives, which "all appear to be up." He TV network sales, ABC -TV, said the sales area," reported Bob Blackmore, NBC senior described the activity as "very close to last explosion erupted when agencies decided vice president, sales. As of late last week, he year's pace... We're in good shape." that the time and prices were right. He noted said, NBC had signed up about 60 adver- CBS-TV officials do not discuss sales pro-

More bullish than ever. Total media advertising expenditures are expected to increase 11% this year over 1982 and hit nearly $74 billion, greater than the projected 8% increase in gross national product. This estimate came from Robert J. Coen, senior vice president, McCann - Erickson, in a briefing for analysts and business press in New York last week. Coen revised upward his December 1982 estimate of 9.2% because the economic recovery has arrived sooner than expected and it has been accompanied by a clear improvement in advertising spending, particularly by retailers and for classified newspaper listing," he said. Coen said network television advertising revenues for the first five months of 1983 were up an average of 11% over 1982 with NBC posting the largest gain at 18 %; ABC was second at 11%, and CBS was third at 4 %. Spot television advertising increased 10% in the first quarter of 1983, he said, and is expected to rise 8.5% for the whole year. First -quarter 1983 spot television sales also posted gains over network television sales, Coen reported, in four out of seven top product categories. In the candy /soft drink category, spot TVadvertising increased 25% in the first quarter of this year, while network advertising in that category decreased 5 %. The cleaners /waxes category showed a 52% increase on spot TV, compared to 12% for network. Automobiles, however, posted a 33% increase on network versus an 8% increase in spot. Coen's outlook for 1983 included an 8.5% increase in spot TV advertising to $4.73 billion; 11% increase in network TVadvertising to $6.895 billion; 11% increase in magazine advertis- ing to $4.12 billion; 8% increase in national newspaper advertising to $2.65 billion; 20%

increase in network radio to $305 million and 9% in spot radio to $1 billion .

that many of his salesman and associated tisers. He described it as a "double digit mar- gress as a matter of policy, but word from personnel worked until I a.m. to organize ketplace," and looked to having three -quar- other sources -including competing net- the details of the orders. ters of the upfront season sold by the end of works -was that CBS was sharing in the Keever said the sales pace now is torrid. last week. proliferating sales. One agency executive Counting orders and plans "on hold" (orders Although traditionally about 50% to 70% estimated Friday that CBS had written $350 requiring only advertiser approval), ABC - of a network's commercial inventory is sold million to $400 million in upfront business. TV had about $450 million in upfront sales through upfront sales, Blackmore noted, this A high CBS source would not talk figures as of Friday (July 15) morning. year "people are looking in the 60% to 65% but said the market had become "very ac- "By July 15 of last year, we had only $149 range." In general, he observed, upfront tive" and "everybody here is very excited million," Keever volunteered. "That's an buying is running a "couple of weeks ahead about what's happening." Jerry Dominus, idea of how quickly sales are moving." this year." CBS -TV sales vice president, said: "We Keever expressed the view that perhaps Blackmore pointed to the improved econ- think yesterday [Thursday, July 14] was the

Broadcasting Jul 18 1983 23 I TOP OF THE WEEK I biggest [sales] day in our history. We're right to demonstrate their displeasure, are consid- Night Football. ABC -TV's second quartet on target." ering buying time on only two networks. reportedly finished up with results second But the agencies appear less sanguine than The networks appear to have responded to only to the first quarter of this year- despite the networks. Negotiations were described the pressure. Buyers at the other major agen- agency critics who were pointing to a slug- as "much tougher" than previous years, and cies report increases in the low double dig- gish second quarter in daytime, the second the tones of reports often hinted at strain. its. "At this point it appears the networks are quarter was the best in ABC -TV history. Robert (Buck) Buchanan, executive vice more realistic this year than last," said one. According to one agency buyer, NBC set president and U.S. media director of J. Wal- Although some advertising agencies are the events in motion by taking a "very ag- ter Thompson/USA, confirmed the upfront predicting a dire future for network televi- gressive" position early in the week. The season opened last week but noted adver- sion, ABC -TV, for one, is jubilant over ad- rest of the week, he noted, ABC and CBS tisers are "resisting the increases." He said vertising prospects. It's understood that for spent "aggressively trying to catch up." An- advertisers are increasingly considering oth- 1983 -84, ABC -TV already is counting on other buyer said he has actually, in some er media considerations. $1.2 billion including upfront prime time cases, seen "C -P -M's go down from last "No, we're not going to pay the 15% to ($450 million), summer and winter Olym- year," but in other instances has seen them 20% [as] the networks were originally ask- pics ($600 million and 96% sold) and the rise. He called the pattern of events unfold- ing," Buchanan said. Advertisers, he said, remainder for World Series and Monday ing last week "kinky, weird."

Coming to consensus in Geneva

U.S. comes home with DBS plan, ing in flexibility, both in the plan itself and in Mexican orbital locations, as well as those which, although delegates say is the procedures for modifying it. Earlier in of other countries in the hemisphere. The not ideal, is workable the conference it led the way to the decision result is that the westernmost locations, at to establish the lower end of the DBS band at 175 degrees and 166 degrees, can serve the It was close to 1 a.m. Thursday when Philip 12.2 ghz (rather than at 12.1 ghz or 12.3 Pacific time zone and Alaska and Hawaii but Cross, the Jamaican who was chairman of ghz) and thus assure a full 500 mhz of space not the mountain time zone. What's more, the planning committee, uttéred what, in an for the fixed satellite service which starts at their elevation angle is relatively low, which International Telecommunication Union 11.7 ghz -one of the U.S.'s major goals. means that rain or obstructions could inter- conference, are the magic words: "We have And most of the technical parameters it had fere with their signals. a consensus." After almost five weeks of proposed had been adopted. That's the good A more troubling consequence is that the study, analysis and debate in Geneva, the news. easternmost slot, at 61.5 degrees west, has committee charged with drafting a plan for The not -so -good news is that the U.S. did poor eclipse -time protection during the use in the western hemisphere of direct not obtain the orbital slots as it had pro- months of the fall and spring equinoxes; the broadcast satellites in the 12 ghz band had posed -the eight strung out in an arc begin - satellite would go dark as early as 9:23 p.m. reached basic agreement. There would be ning at 170 degrees west and proceeding east and remain dark for as long as 72 minutes refining and correcting in the next couple of at about 10-degree intervals. The proposal when the earth passes between the sun and days, as the delegates of the 25 countries would have permitted the satellites in each the satellite and prevents the sun's rays from attending the conference struggled to com- of the slots to serve either one quarter or one reaching the satellite's solar- powered batter- plete its work and go home by Sunday, two half of the country. But it was also, as one ies. days late. But the pressure was off. U.S. delegate put it, "pie in the sky." It was "We had to give up something to allow us Few delegates could be found who consid- the kind of plan, another said, that would be to come out where we did," Washburn said ered the plan, due to take effect Jan. 1, 1984, ideal but for the presence of Canada and of the changes the U.S. agreed to make in its ideal. But the general view -shared by the Mexico -and their needs. plan. And he was not writing off the eastern- Americans -was that it was "acceptable." So the arc was extended east and west, most slot, at least not permanently. He said There was recognition on all sides that con- and gaps were put in what had been an un- that by the time there is a demand for it, cessions were necessary if a plan was to be broken string to accommodate Canadian and technology might well have solved the bat- adopted. Requirements of the countries, par- tery problem. In the meantime, he said, "it's ticularly those for some 2,000 channels- a spare." seemed at times to threaten the emergence of Those who worked on the plan believe the a reasonably sound plan. But concessions five slots "in the middle" -those extending were made. between the two westernmost and eastern- For the U.S., the conference was ending most slots-will, as one official put it, "go on a more hopeful note than it seemed, a first." Each would permit coverage of half week earlier, it had a right to expect. It had the country, as well as a single time zone. lost on the key issue of the satellite signal (So would the easternmost slot, but its strength that was to be used as a standard in eclipse -time problem rules it out of consider- the plan (see page 25). And like other par- ation.) At week's end, U.S. delegates were ticipants, it had been forced to make conces- attempting to write yet another option into sions. But, said Ambassador Abbott Wash- the plan, one that would permit "full burn, head of the delegation, the plan "will CONUS," or full continental U.S. coverage take care of all the requirements the U.S. put from each of the three desirable slots in the in." He said the needs of the eight DBS eastern half of the country. hopefuls whose applications have already The plan, as it moved toward final approv- been approved by the FCC can be met - al, was an amalgam of proposals put forward "those of the three others whose applications initially by the U.S. and Canada and then later are awaiting approval too, and any others, by Mexico and Brazil, as well as other coun- unless there's a flood." tries, and incorporated work of the planning The U.S. obtains in the plan the eight committee, which had prepared drafts of a orbital positions, each with the maximum of plan on the basis of the requirements submit- 500 mhz of spectrum space (12.2 -12.7 ghz) ted. In short, said the FCC's William Has - that provides for up to 32 channels of ser- singer, who had served on the planning com- vice, that it had sought. It had even succeed- mittee, it was "a conference plan." ed, in the view of some delegates, in build- Ambassador Washburn An initial breakthrough was agreement

Broadcasting Jul 18 1983 24 1 TOP OF THE WEEK r between the U.S. and Canada on how to hours of the conference offered the possibil- "extraneous political issues." For the most accommodate their respective requirements. ity of full CONUS service area as well. part, the conference focused on the technical Agreement had eluded them for months pre- What's more, the technical parameters are issues. But Argentina used the international ceding the conference and for the first four sufficiently "conservative " -a 28 db protec- forum provided to press its claim for sover- weeks of it, with each side accusing the oth- tion ratio as against one of 25 db, for in- eignty over the Falklands- Malvinas islands. er, at least to third parties, of gross bullhead- stance-as to afford operators flexibility in It insisted on its requirements for the islands edness and selfishness. But by last Monday, implementing their systems. to be included in the plan. Washburn was saying agreement was "possi- U.S. delegates who served on the proce- The U.K., which went to war to defend its ble." It wasn't clear what had paved the way, dures committee, which developed the claim to the islands, was represented by a but a factor might have been the Cuban plan means of changing the plan and permitting it delegation that maintained an icy detach- that had caused a stir among some delega- to evolve, feel flexibility was largely ment on the juridical matter it said was be- tions toward the end of the fourth week. achieved there. Among the procedures yond the competence of the conference to The plan essentially was for equal ac- adopted: consider. The ITU's International Frequency cess. It assigned 16 channels per service area IN An interim system that does not cause Registration Board said the international ra- to every country that sought at least that more interference or require more protection dio regulations prevent it from accepting Ar- many. The proposal seemed to appeal to than a planned assignment may be intro- gentina's requirements for the islands rather smaller countries, since it would meet their duced without modification of the plan. So than the U.K.'s, and the secretary general of requirements. But it fell far short of meeting may a system that does cause more interfer- the ITU, Richard Butler, made a forceful the needs of the larger countries, including ence, provided agreement of the affected speech to the same effect. But in the final the U.S., Canada, Mexico and Brazil. And country is obtained. This would permit a days of the conference Argentina showed it some observers at the conference felt the country to revert to a planned assignment had the votes -and had its way on the issue. attention the Cuban plan was receiving once it terminates the interim system. (The U.S. delegates said inclusion of the Ar- might have served to spur the larger coun- conference would permit an interim system gentinian requirements -in addition to those tries to take the lead in developing a plan. As to operate for 12 years, subject to one two - of the U.K., which remain in the plan -will matters developed, when the Cuban plan and year extension.) not cause problems. That was a technical what was being referred to as the "high ca- The plan could be modified-that is, a asssessment, however. The political impli- pacity" plan were on the agenda for joint new system could be introduced-without cations remain to be sorted out. consideration by the planning committee for obtaining any other country's agreement, as But for the Americans those are worries that late Wednesday night meeting, the "high so long as the new assignment did not reduce for another day. Last week they appeared to capacity" plan received virtually all of the a country's positive protection margin below be feeling reasonably comfortable with the attention. The protection margins seemed zero -that is, cause the system interfer- results of the last five weeks in Geneva. better. Even Cuba, which is seeking eight ence-or reduce an existing negative margin channels, appeared to find it superior. In any more than .25 db. And a country need not event, while the discussion was long and exhaust its assignments in the plan before detailed, a consensus, as Chairman Cross serving notice of an intention to establish a U.S. outvoted had noted, had developed. new assignment. To reach that point, the countries of the o at RARC on DBS hemisphere had to rethink at least to a degree One of the ironies still unresolved in the the orgy of spectrum grabbing in which final hours of the conference was the diffi- power standard many had participated when they filed their culty the U.S. and its allies on the issue- requirements. Brazil, for instance, gave up Mexico and Brazil -were having in per- Results of secret ballot come one of the six slots it had sought, along with suading the conference to afford the same as surprise to U.S.; lower power the 32 channels it could have accommodat- flexibility in introducing interim systems as satellite espoused by Canada and ed. And many countries eased requirements in modifying the plan. As matters stood on Brazil wins; in unusual action, for preferred orbital positions and for orbital Friday afternoon, a proposed interim system U.S. may not abide by decision elevation angles. "If the plan works," said that would reduce an existing operation's one American engineer who served on the margin of protection to any degree would be For the U.S., the effort had been uphill all delegation and on the planning committee, required to obtain the agreement of the af- the way. But by early last week, it seemed "it will be because of the accommodation of fected country. That could mean lengthy pro- the U.S. delegation to the Region 2 confer- South American countries." cedures -and a possible veto by the affected ence in Geneva on direct broadcast satellite Canada feels it did its part, too, accepting party. The countries opposed to the U.S. ap- service in the 12 ghz band would prevail on poor eclipse protection for two satellites proach-principally, Cuba, Ecuador and the technical issue of the signal strength and, as the delegation's alternate head, Wil- Colombia-were said to have been "suspi- standard to be incorporated in the plan. But liam H. Montgomery, put it, "interference cious," in the words of one U.S. delegate, of it didn't. Its proposal for a high power stan- margins as difficult as those of anyone the large countries' motives. dard was rejected -in a secret ballot the else's." Canada's requirements include six There were other ironies, too, one in- U.S. had requested-by a vote of 12 -9 *, slots of full bandwidth to accommodate 32 volved in the U.S.'s successful effort to with four abstentions, while the lower power channels each, in what it calls its full plan. block a Canadian initiative that would have standard backed by Canada and Brazil was However, it intends to begin service -per- advanced not only the cause of flexibility but approved by a margin of 14-9 *, with two haps by the end of the decade -with an in- the cause the U.S. almost always has cham- abstentions. It was a major setback for the terim system that would include three slots pioned in International Telecommunication Americans. with 32 channels each. Union conferences, that of first come, first It was also a surprise. From the earliest o serve, or the evolutionary approach to plan- days of the conference, in mid -June, the The capacity of the plan was only one of ning. Canada proposed that an existing inter- U.S. delegates had lobbied hard on the is- the U.S.'s concerns. Flexibility was an- im system be protected, against later interim sue. The difficulty of their task was im- other-the flexibility needed in the plan and systems, regardless of the protection pre- pressed upon them several weeks ago when, in the procedures for modifying it to enable scribed in the plan for permanent assign- in a debate in the Technical Committee, not a future U.S. requirements to be met. Kal- ments. The U.S. motive appears to have single country supported the U.S. position. mann Schaefer, foreign affairs adviser to the been suspicion the Canadians would simply But since then, said Ambassador Abbott FCC who served as vice chairman of the file paper pleadings intended to block the Washburn, following the plenary meeting at lelegation, cited the flexibility U.S. MDS introduction of U.S. systems. which the decision was finally made, "we operators will have of operating on the basis o thought we had brought it up at least even, Df half CONUS or one-quarter CONUS ser- One U.S objective at the conference was that maybe we even had a chance of win- vice areas. Work being done in the 'final always beyond its control -the avoidance of ning." In fact, the Americans had appeared

Broadcasting Jul 18 1983 25 I I TOP OF THE WEEK I

confident before the vote. will bump into the ceiling, but we should do vote. But both William H. Montgomery, al- As a result of the conference's decision, it right the first time." ternate head of the Canadian delegation, and the U.S., which had stressed in talks with To Clark, what was true of the broadcast- Paulo Balduino, leader of the Brazilian con- other delegations the importance it attached ing services that have gone before, including tingent, expressed pleasure with the votes on to the issue, was considered almost certain AM and FM, , both the pfd issue that had for so many weeks to take a reservation on the matter -that is, black and white and color, and fixed satellite consumed so much of the conference's time to declare it would not abide by the confer- service, will be true of DBS. Higher power and energy. Montgomery also sought to ence's decision. The U.S. rarely takes such will make possible the cheaper receivers that minimize the problem the vote would cause an action, which tends to weaken the agree- will help stimulate the market for the ser- the U.S. "The U.S. has a lot of rainfall re- ments undergirding the International Tele- vice. The U.S. contends the pfd standard it gions," he said -a reference to the fact U.S. communication Union regulations. But in advocates will make possible the use of satellites could, in clear weather, put a very the weeks preceding the vote, the U.S. had three -quarters-of -a -meter antennas costing strong signal over the Canadian border with warned Canada and Brazil it would take a $80 less than the one -meter, $360 antennas it a pfd standard of 107 to the square meter. reservation if it lost on the issue. The deci- says the standard finally adopted will re- Rainfall patterns in southern Florida are the sion on whether to follow that course was quire. basis for determining the U.S. standard. being threshed out late last week in talks More than that, the U.S. -proposed stan- Was Montgomery concerned about the between the delegation in Geneva and State dard would accommodate the high- defini- prospect of the U.S. taking a reservation on Department officials in Washington. But in a tion television service CBS has indicated it the issue? "In the telecommunications area, Friday press conference, Washburn and Vice is anxious to introduce. It would also make we have and will continue to try to work out Chairman Kalmann Schaefer virtually possible top -of-the -line MAC (multiplex concerns bilaterally," he said, adding: "I pre- dropped all pretense that there was any analogue component) systems that greatly fer to negotiate with the U.S. on the basis of doubt the U.S. would take a reservation. enhance the quality of television color by being inside the agreement, rather than out- They said the U.S. and any other countries isolating the chrominance and luminance side the agreement." that voted with them could proceed with components in transmission and affording The Americans immediately after the vote higher power plans. Washburn said it was more solid resolution of the color. were not talking about further bilateral nego- "too bad" that the rest of the region had Canada and Brazil see things differently. tiations with Canada. They said that a reser- opted for a "conservative technology. But it With cable passing 80% of its homes, Can- vation would leave open the door for the doesn't affect us." ada would feel comfortable with a lower U.S. to launch higher-power satellites so The U.S. proposal that was defeated was power and less expensive system, adequate long as they did not violate the interference for a standard of power flux density -a mea- to transmit DBS signals to larger antennas standards in the plan. And the U.S. clearly sure of signal strength on the ground-of for relay to the country's cable television expects to lead the way in the hemisphere in minus 105 to the square meter. The standard systems. Brazil is influenced by the heavy DBS. Said one member of the delegation approved is for a pfd of minus 107 to the rainfall in that country. Since rainfall is fac- regarding the use of higher power satellites: square meter. The two db translates into a tored into the amount of power a country's "We'll just do it." 60% difference in power in the satellite. satellites may employ, Brazilian satellites, in Two days later, Washburn and Schaefer Actually, the conference's decision poses clear weather, would be achieving a pfd val- were taking a calmer view. Schaefer said: no immediate problem for the incipient DBS ue of perhaps minus 99 to the square meter, "We're in the communications business. If industry in the U.S. None of the eight parties even while adhering to the minus 107 pfd to there is a way of accommodation we're pre- whose applications have been approved by the square meter standard. But there is an- pared to talk to anyone." He said there have the FCC are interested in the higher power. other-and perhaps overriding- reason that been some preliminary discussions with the But as John Clark, director of space applica- both countries acknowledge: They are con- Canadians. And he said it would be possible tions and technology for RCA Corp. and one cerned about an invasion of foreign sig- to work out an agreement of protecting Can- of the U.S.'s principal spokespersons on the nals-- Canada, from the U.S. and Brazil, ada at the border. "It's doable," he said. issue in Geneva, put it after the vote, the aim from the large number of countries on its 'Among the countries assumed to have voted with was to allow room for growth. The higher borders. the U.S. in the secret ballot were Mexico. Guyana, Ja- power standard, he said, "is needed in the Both Canada and Brazil were allied with maica, the United Kingdom, Chile and the Netherland Antilles. They had supported the U.S. call for a secret run. A 10 ceiling accommodates the U.S. (and Mexico) on the fundamental long -foot ballot. A seventh country-Venezuela -had spoken in everyone. But at five feet, it accommodates matter of the DBS plan itself, and were eager support for the U.S. position in debate several days only children. DBS has to grow up before it to put the pfd issue behind them after the earlier.

FCC forging financial interest compromise

How the FCC will handle its controversial proposal to repeal they want. the domestic syndication and financial interest rules is no long- The official stressed that that proposal didn't necessarily tip er as much of a mystery. The question being debated among the commission's hand on where it would ultimately come out. the commissioners themselves is not whether to repeal or re- The official also said there would probably be a "relatively tain the rules, but what "compromise" to adopt, FCC officials short" comment period, perhaps 30 days. said last week. In another development last week, the Committee for Pru- Chairman Mark Fowler, long considered a network vote on dent Deregulation, which has been lobbying to retain the rules, the issue, now is trying to forge a compromise proposal that all petitioned the FCC to reopen the rulemaking to permit corn - of the commissioners can live with, the officials said. The con- ment on compromise proposals. CPD conceded that propo- sensus among the commissioners is that that proposal should nents and opponents of the rules already had argued the pros then be put out for public comment. And, according to the and cons of repeal in "nauseating" detail. Nonetheless, it said, officials, Fowler would like to do that before the commission there hadn't been "meaningful" discussion of alternatives to goes into its summer recess after its August 4 meeting. outright repeal. "lt has become clear in recent weeks that the One official said that no single compromise proposal had commission is actively considering amending the rule in accor- been settled upon as of late last week. (Fowler was said to be dance with proposals that were not before the public during working on a draft.) But another official said the proposal would the period allowed for comments and reply comments," CPD be to prohibit the networks from participating in the syndication said. "The public interest demands that the commission sub- market but to permit them to "negotiate" for as much of a ject the actual text of its proposed substitute(s) to full and financial interest in independently produced programing as unrestricted public scrutiny."

Broadcasting Jul 18 1983 26 C TOP OF THE WEEK -J

press release, it contended that coverage Fate of the RKO 14: maps are used "almost exclusively" in sell- ing commercial time to advertisers. Adver- KHJ -TV proceeding will decide tisers, it said, can verify coverage claims on their own, and can resort to private remedies FCC moves to settle issue mann, will probably appoint counsel for when abuses occur. Holberg said he wasn't of licensee qualification for them, Fein said. sure where pending coverage map com- remaining embattled stations In a press release, the FCC said applicants plaints would be referred. who want to participate in the KHJ -TV pro- In other actions, the commission voted to The FCC demonstrated last week that it can ceeding will have 30 days to submit a plan eliminate most of its rules requiring broad- conduct business with only four commis- for representative counsel to the FCC for casters to keep logs of routine equipment also said it would permit the sioners aboard, by approving a plan aimed at approval. It checks for standard broadcast, low -power use meeting room at its head- getting a handle on RKO General Inc.'s parties to the and most auxiliary operations. pending renewals; dropping policies aimed quarters building on July 26 to come up with Larry Harris, who was attending his last at discouraging broadcasters from making a plan. meeting as chief of the Mass Media Burea, false claims about their ratings and coverage In what it said would be the "first of a said the commission's action was a "cap- the need areas; repealing most of its rules requiring series" of actions reviewing for stone" of commission efforts to remove un- broadcasters to keep operating and mainte- FCC policies aimed at policing broadcaster necessary regulatory burdens, contending nance logs, and asking the Office of Man- conduct, the commission also voted unani- that elimination of the rules would save the agement and Budget for $94.5 million for mously to drop policies aimed at discourag- industry 140,000 hours per year in paper- fiscal 1985. ing fraudulent use of ratings data and cover- work. age maps. Under the commission's action, the engi- The question of what to do with RKO Under one policy, adopted in the early neers in charge of its field operations, how- again stems from the commission's 1980 ac- 1960's, the commission said licensees had to ever, will have the authority to require log tion denying RKO renewal for three of its 16 act responsibly in their use of ratings infor- keeping to resolve interference problems or stations, WNAC -TV Boston, KHJ -TV Los An- mation. But the FCC, noting that there are correct deficient operations. geles and WOR -TV New York. On appeal, the other ways to deal with ratings abuse-for under the FCC's order, AM radio Court of Appeals in Washington upheld the Also example, in the courts or at the Federal Trade directional antennas but lack- commission's disqualification of WNAC -TV stations using Commission -said FCC oversight in this ing FCC -approved antenna sampling sys- (that station is now being operated by New area is no longer warranted. The commis- tems will be required to continue monitor- England Television Corp. as wNEV-TV), but sion added that ratings abuse is essentially a ing, and keeping logs of, their antenna sent the KHJ -TV and WOR -TV proceedings "commercial" problem.After the meeting, system operations. All broadcasters will still back to the FCC for further consideration. Roger Holberg, an attorney for the Mass Me- be to logging the results of Thanks to special legislation, RKO was required continue dia Bureau, said the commission, in consid- tests of the Emergency Broadcast System. granted a five -year renewal to move WOR -TV ering a licensee's qualifications, would still Routine antenna tower light log require- to Secaucus, N.J. A comparative hearing for take into account the findings of the FTC or ments were eliminated, but the FCC retained KHJ -TV is pending. the courts in this area, at least until the corn- its regular observation and inspection re- The FCC earlier this year opened RKO's mission acts on its pending character pro- quirements in the interest of aeronautical 13 other stations, whose renewals had been ceeding. In that proceeding, the commission safety. Experimental broadcast stations will conditioned on the outcome of the WNAC -TV proposes to restrict its concern over licensee continue to be required to maintain logs as case, to competing applications, and more character to behavior directly related to pro- well. than 160 hopefuls filed (BROADCASTING, viding service to the public. Also at its meeting, the commission re- May 16). The question before the commis- Nonetheless, Holberg said, the commis- solved to ask OMB to give the agency 1,999 sion is how the court's finding in the WNAC - sion now will refer all pending complaints to permanent personnel positions and $94.524 TV case should apply to RKO's qualifica- the FTC; all others should go there directly, million for fiscal 1985, which begins Oct. 1, tions to remain a licensee of its remaining he said. 1984. The proposed budget represents a stations. Also before the commission was The other policy was adopted in the late 9.6% increase over the $86.2 million the how to resolve those issues procedurally. I960's and was intended to discourage li- agency contemplates operating under during In an order last week, the commission censees from making misleading claims this fiscal year. The Senate has authorized opted to resolve the question of whether about their broadcast coverage to adver- the FCC to receive $88.9 million, while the RKO is qualified to remain a commission tisers. The commission voted to reject it on House has authorized a ceiling of $91.1 mil- licensee -and if it is so qualified, whether it the same grounds it got rid of the other. In a lion for the commission, during fiscal 1984. should be assessed with demerits in com- parative hearings for its misdeeds -in a sin- gle proceeding (KHJ- Tv)- -- before proceed- ings on the remaining 13 stations are Bolger exit mars exec committee debut launched. After the meeting, Bruce Fein, FCC gen- NAB unit will leave ex officio vs. television acrimony that has marked eral counsel, told reporters the commission seat vacant for next two years; much of the NAB's recent past, and con- thought its plan, which will permit compet- radio versus television issue spicuously since the election of Eddie Fritts ing applicants for all of RKO's stations to continues to plague association; as NAB president last summer. have their say on the qualification issues Cohen, Tierney to leave posts Bolger refused to comment on his reasons raised in the WNAC -TV case in the KHJ -TV for resigning, except to dispute the official proceeding, represented the "most expedi- The National Association of Broadcasters' version that was given to the press at a news tious" way to proceed. According to Fein, new executive committee got off on the conference Thursday (Bolger had left town once those issues are determined, the find- wrong foot at its first meeting in Washington the previous day). Martin E. Beck, of Beck - ings will be applied to all the other proceed- last Wednesday and Thursday (July 13 -14). Ross Communications, chairman of the ings. Former Board Chairman Tom Bolger, of the NAB radio board, said he had voiced objec- To avoid a procedural nightmare, the Forward station group, resigned from the ex tions to Bolger's continued presence on the more than 160 competitors will be asked to officio executive committee seat it was an- executive committee because it would have select one or two lead counsel to represent ticipated he would continue to hold because unbalanced that body in television's favor their interests at the KHJ -TV proceeding, Fein the most recent former chairman, William (the new joint board chairman, Gen H. W. said. If the parties can't agree on lead coun- Stakelin, has resigned to become president Schmidt of Harte -Hanks Communications, sel of their own, the administrative law of the Radio Advertising Bureau. The comes from the television side) and also be- judge assigned to the case, Edward Kuhl- Bolger departure had overtones of the radio cause the new TV board vice chairman, Wil-

Broadcasting Jul 18 1983 27 I TOP OF THE WEEK I

Liam F. Turner, is another executive commit- Curran, Field Communications, and Robert tee member from the Forward group (he is King, of Robert K. King & Associates, Win - president -general manager of KCAU -TV netka, Ill. Sioux City, Iowa). Among other actions taken by the execu- "Those were not my reasons for resign- tive committee last week: ing," Bolger told BROADCASTING by phone Approval of the retention of former Sec- from Madison, Wis., Thursday afternoon. retary of State Edmund Muskie and former He said his own explanation was being made FCC Chairman Richard E. Wiley as advisers in a letter being mailed to members of the on legislative issues. radio board that day. He refused to elaborate Decision to move the 1984 winter board or to furnish a copy to BROADCASTING. meeting from Puerto Rico to Hawaii. When told that others appeared to be upset Decision to support a bill by Represen- by the circumstances surrounding his resig- tative Mickey Leland (D -Tex.) that would nation, Bolger said: "Basically, I'm upset extend favorable tax treatment to minorities too." in connection with the purchase of broadcast Other executive committee members properties. sought to downplay the Bolger resignation Approved a Mailgram to follow Repre- and a subsequent decision to leave that seat sentative Tim Wirth's (D-Colo.) question- vacant for the next two years. "I'm not going naire to television and radio stations, essen- to go into a lot of the gory details," said one. Bolger tially discouraging station responses (see The NAB leadership's hidden agenda ap- cision to appoint an "NAB Structural Study story below). Executive committee mem- peared to occupy more of its time and atten- Committee" to examine the recommenda- bers said their stations would not respond. tion than did the official version last week. tions made by retiring NBC Washington Agreement to support the National Ca- Most prominent was the question of high Vice President Peter Kenney ( "Monday ble Television Association's effort to have level personnel changes. Although not offi- Memo," July 4) of a "federation" plan that cable systems exempted from the fairness cially made public, it is known that Jane would reorganize the NAB into separate ra- doctrine. Cohen, vice president for television, will dio and television operating divisions under Agreement to file an amicus brief in a leave the association soon, as will Larry a strong umbrella organization. The task fairness doctrine case involving WINZ(AM) Tierney, vice president for membership. force will be co-chaired by Jerry Holley, of Miami. There are reports that other changes will en- Stauffer Communications, chairman of the The executive committee took no action sue at senior personnel levels, along with NAB TV board, and radio board chairman on the so- called "TV trends" study that has reorganization of some departments. Beck. It is anticipated that five other mem- been a matter of controversy since its intro- The possibility that NAB will consider bers will be named, including Arnold duction at the NAB convention. President even more extensive changes in its structure Lerner, WLLH Inc., Lowell, Mass.; Stan Fritts said it was not an agenda item at all and emerged from the executive committee's de- McKenzie, KWED(AM) Seguin, Tex.; Don "in addition to that we didn't talk about it."

House quantification questionnaires are mailed

NAB heads them off at the pass without any new government controls or interests of audiences of people 65 years and with its own Mailgrams. giving standards." NAB added that it had opposed older." stations words of warning the survey approach that was adopted, hav- Other questions -there are nine in all- ing recommended other alternatives, "in- request information on whether stations are The House Telecommunications Subcom- cluding some which would use existing data VHF or UHF; on network affiliation if any; mittee, still intent upon coming up with and be less intrusive to individual licensees. the station's 1983 ADI, and, according to the quantified "performance standards" for its We particularly objected to requesting data May 1983 Arbitron ratings, the station's au- proposed broadcast deregulatory legislation, on new narrow programing categories which dience share and rank within the ADI market sent questionnaires to all commercial TV have not been required in the past by the for all programing. It further requests that station managers last week, requesting a va- FCC. Unfortunately, our objections to the licensees identify themselves by name. riety of information on nonentertainment survey were not wholly accepted." In a cover letter, Subcommittee Chairman programing practices. The questionnaire, a similar version of Timothy Wirth (D- Colo.) said broadcast der- How extensive a response the subcommit- which is slated to be mailed to about 1,000 egulation is a "top priority" of the subcom- tee will receive is in doubt. The National radio licensees this week, requests a variety mittee, and asks that the questionnaires be Association of Broadcasters, which now of programing information, based on a com- returned no later than Aug. 15. "It is critical says it is opposed to the notion of quantify- posite week of days randomly selected from to the Congress's efforts in developing ing a public interest standard, has beat the 1982 and 1983. The survey requests infor- broadcast legislation that we have the facts subcommittee to the punch, having shot off mation on the minutes devoted to news, pub- before us as to the levels of public interest Mailgrams that seem aimed at discouraging lic affairs, public service announcements programing being provided today. If Con- cooperation by TV licensees. "Your partici- and all other nonentertainment programing gress is to make sound judgments, your full pation in this survey is purely voluntary," during various time periods. It also requests cooperation is necessary to assure that the NAB pointed out in the Mailgrams sent last a list of all programs, "by name and duration legislative decisions are based upon the best week to all television broadcasters. originally produced and primarily designed possible information," he said. "Whether and how you reply is strictly up to to be children's programs," during the com- The cover letter further noted that the sub- you." posite week, and whether those were "infor- committee has launched the survey "as part" NAB added that the data collected would mational" or not. The survey, which includes of its effort to come up with broadcast dere- probably be used to determine a scheme for a definition of terms, also requests a list of gulation legislation, which would include quantifying the public interest standard, a all programs primarily designed to address repeal of the comparative renewal process. concept it said it opposes "because of its the needs and interests df minority groups "Our goal is to make the performance stan- obvious First Amendment conflicts and be- during the composite week; it requests the dards required by licensees more objective cause NAB strongly believes that TV dere- same sort of information about programing than the present license renewal system by gulation can and should stand on its own "primarily designed to address the needs and quantifying them," Wirth said.

Broadcasting Jul 18 1983 28 I TOP OF THE WEEK

THE RUSH TO MULTICHANNEL MDS One way or another, CBS wants in

After FCC rejects its proposal Mary Anne Smith, university counsel, IIT, has heard from both CBS and Microband, to offer multichannel MDS, CBS which now holds eight licenses, said CBS said the Microband deal sounded better. Mi- explores other alternatives offered to lease all or some of the IIT chan- croband's Mark Foster declined to discuss including leasing ITFS channels nels "all day, every day, forever." CBS said it the company's "strategic planning," but in- in markets where it owns stations expected to serve between 150,000 and dicated it intended to maintain its dominance 200,000 subscribers in the Chicago area in the MDS business. "We have invested 13 market, she said, and that it would give IITa years in building this industry," he said. Although the FCC threw out CBS-TV's bid cut of the subscriber fees in exchange for its "There is no way Microband is going to walk to launch multichannel MDS services in five channels. CBS failed to impress Smith, away from it. We are going to fight like hell big cities last May, the network is still enthu- however. IIT broadcasts graduate courses in to be in the business." siastic about the new medium engineering and computer sciences via its Despite all the talk, nobody is ready to and is working hard to assure its place in it. ITFS channels to corporate offices in Chica- make a deal. Neither the ITFS operators nor At the same time the FCC rejected CBS's go, she said, and it earns more in tuition the hopeful lessees can get serious about ne- proposal to offer multichannel MDS services from the program than it could from cutting gotiations until everybody has had a chance in New York, Los Angeles, Chicago, St. a deal with CBS. Besides, she said, "we feel to read and digest the new ITFS- multichan- Louis and Philadelphia -the markets where strongly that the ITFS channels were intend- nel MDS rules, which were not published the network owns television stations -it au- ed for educational uses and that's what they until last Friday (see box, below). An outline thorized multichannel MDS by reallocating should be used for." of the rules released at the time they were eight of the 28 instructional television fixed Wherever CBS has gone to find channels. adopted, according to the ITFS licensees, service channels to MDS. What's more, the other MDS operators or programers have did not adequately explain the conditions un- commission gave ITFS operators permission been there before or after it with the same der which the ITFS channels could be to lease their "excess" capacity to MDS op- idea. According to John Curtis, chairman of leased. Of particular concern to some of the erators. the National Instructional Telecommunica- ITFS operators was whether leasing chan- CBS now plans to take advantage of the tions Council, a consortium of ITFS users nels would turn them into common carriers. new rules, lease channels from ITFS licens- that boasts that its members control 66% of Steve Gorski, project director, Catholic Tele- ees and the MDS operators that win the li- the operating ITFS channels in the nation, vision Network/Los Angeles, which re- censes for the reallocated channels and go CCC and Microband Corp. of America also ceived a letter from CBS inquiring about its ahead with its original plans. have been active in trying to line up channels channels, said: "If we had to become a corn - Paul Isacsson, senior vice president, CBS/ throughout the country. In addition, he said, mon carrier to lease excess time, we prob- Broadcast Group, would not discuss particu- many local companies, including pro- ably would not be interested. As a common lars of the network's current plans, except to gramers of local single -channel MDS opera- carrier, you have to lease to the first person say the proposal that was dismissed by the tors, have approached ITFS licensees. Nan- in line and we are not interested in leasing to FCC is "the evidence of our intentions." cy Hendry, deputy general counsel, Public a In the original proposal, submitted to the Broadcasting Service, which has applied for that we would find objectionable." FCC last August, Contemporary Communi- a groups of four ITFS channels in 102 mar- Also unclear is what the FCC means by cations Corp., an MDS common carrier kets, said she has received an inquiry from "excess" capacity. If the definition is too re- based in New Rochelle, N.Y., asked the the Graphic Scanning Corp. strictive, ITFS operators may find they have FCC for between four and eight unused Microband, the nation's largest MDS op- little capacity to lease and multichannel ITFS channels in the five CBS markets. If erator and the first to recognize the potential MDS service may suffer as a result. Al- granted the channels, CCC would have con- of multichannel MDS -or "wireless cable," though the FCC reallocated eight channels to structed multichannel transmission systems as it calls that medium -has been particular- MDS in each market, it also grandfathered in the markets at a cost $4.5 of million and ly aggressive and seemingly ubiquitous in existing ITFS licensees and applicants for leased them to CBS, which would have han- the leasing marketplace. One Chicago ITFS those channels. ITFS operators have already dled the programing and marketing the of operator, who is eager to lease channels and staked a claim to the reallocated channels in services. CBS believed (and apparently still does) that multichannel MDS can compete with cable, particularly in urban areas where multichannel MDS gets a head start. Opening the gates. The new rules for Instructional Television Fixed Service and MDS, The partnership between CCC and CBS released by the FCC last Friday, should encourage the development of a multichannel went up in smoke with their proposal to the broadcasting or "wireless cable" in the 2 ghz band shared by the two services. The published FCC. Peter Haring, director of strategic rules, which clear up some of the questions lingering since May 26 when the rules were planning and development, CBS/Broadcast adopted, give ITFS licensees considerable freedom in leasing channel capacity and set no Group, said, however, that CBS would lease limit on the number of channels a single multichannel broadcaster can control in a market. multiple channels from CCC if it were able Under the rules, ITFS licensees can lease excess capacity either to common carriers or to acquire them in the CBS markets. Ac- directly to programers without having to become common carriers. Many ITFS licensees, cording to CCC Senior Vice President Stan- eager to lease capacity, were reluctant to become common carriers, fearing the status would ley Lapin, CCC intends to apply for reallo- force them to lease capacity indiscriminately. There is one leasing restriction. ITFS licensees cated channels and, like CBS and many must use each of their channels "substantially for legitimate ITFS use." What "substantially" other MDS operators and programers, lease means will apparently be left up to the ITFS licensees. But the rules warn that "any wholesale them from ITFS operators wherever it can. abandonment of the primary purpose of the facility could jeopardize the entity's license." CCC already holds licenses for one channel Besides permitting channels leasing, the rules reallocate two four -channel blocks from in approximately 35 markets, Lapin said. ITFS to MDS, a common carrier service, although it grandfathered existing ITFS licensees of (Prior to the adoption of the May rules, two or applicants for the blocks. The rules also stipulate that ungrandfathered blocks should be MDS channels had been allocated to each awarded to two different MDS operators in each market. However, the same programer could market.) lease both blocks of channels. Imposing "an artificial" upper limit on the number of channels CBS has approached ITFS licensees in all a programer could control, the rules say, "would prevent market forces from determining the five of its markets. In Chicago, for instance, optimum mix of channels." The rules contain no ownership restrictions. Broadcasters and it has been to the Illinois Institute of Technol- cable operators may lease channels from MDS operators or capacity from ITFS licensees in ogy, the Catholic Television Network/Chica- the markets they serve. go and the New Trier high school district.

Broadcasting Jul 18 1983 29 TOP OF THE WEEK . _J _ New York and Chicago, said CBS's Haring. "If the other 20 channels are not leasable," College football coverage in quandary he said, "there will be no multichannel MDS in those cities." Broadcast and cable networks and offer the games to other broadcasters, as For the most part, the ITFS operators are watch from sidelines as NCAA it did last winter with the Georgetown -Vir- eager to deal with their MDS counterparts. and CFA fight legal battles ginia basketball game. A general manager of noncommercial televi- And if the stay is granted, concluded Han- sion station with ITFS channels to lease, The question posed last week, after the 10th son, "we are still one of three networks with who asked not to be identified, said revenue Circuit Court of Appeals denied the NCAA's an exclusive contract. That's the worst that from leasing the channels could be used to request for a stay of a lower court ruling can happen and therefore we can only im- subsidize the operation of the television sta- which voided its contracts with ABC, CBS prove our situation." tion. The funding that the station received and Turner Broadcasting System on anti- And should the existing contracts be void- from the Corporation for Public Broadcast- competitive grounds, was not whether there ed in the final determination, cable networks ing and the county, which holds the station's would be televised college football this year, other than wTBS(TV) Atlanta would be look- license, has dropped by $300,000 a year, he but rather what form the coverage would ing to get a piece of the college football pie. said. "As a result," he said, "we are looking take. An ESPN spokesman confirmed that the ca- at ways of finding revenue -producing situa- At this point the possibilities appear end- ble sports network would be interested in tions to recoup that kind of loss. A long -term less. The NCAA, which has a membership college football this season if the opportuni- lease of a significant amount of unused ITFS of some 700 colleges nationwide, asked Su- ty presented itself. And although ESPN has capacity would produce a steady revenue preme Court Justice Byron White to tempo- not yet approached any colleges about that stream for several years that could be a real rarily set aside the lower court ruling, saying prospect, the USA Cable Network has. benefit to the station." that "any attempt to revamp things for 1983 "We've had very preliminary discussions If CBS can acquire an adequate number of would produce wasted motion, chaos or with various schools to let them know we're channels, it believes it can survive competi- both." If White overrules the 10th Circuit interested," said a USA spokesman. tion from cable. "You want to structure the Court, then the status quo would be main- Meanwhile, the NCAA and rival CFA business so that it has a long -term potential," tained at least through the coming season. were developing contingency plans of their said Haring. "You don't want to be a situa- The full U.S. Supreme Court won't decide own last week. An NCAA spokesman said tion where you do forward and are forced to until next fall, at the earliest, whether or not the association has suspended its television take massive losses when the competitors to hear the NCAA's appeal challenging the plan, pending the outcome of its stay request come in. You have to be able to carve out a decision of the lower court rulings that the to Justice White. "We are not processing ap- niche for yourself." collegiate association's television contracts plications [from schools] for telecasts," he Haring sees CBS's multichannel service constitute a violation of the Sherman Anti- said. He added that the group's football tele- as having as least two advantages over ca- trust Act. vision committee would be meeting in Glen - ble- programing tailored to and, to a certain However, should White turn down the eden Beach, Ore., this week to discuss op- extent, produced for the local market and NCAA's request that its network contracts be tions. freedom from local regulation. Since CBS kept intact pending appeal, it could mean Members of the CFA, which is composed plans to operate in markets where it already that every college in the nation seeking tele- of the Atlantic Coast, Big Eight, Southeast, has television stations and production stu- vision coverage would be on its own to make Southwest and Western Athletic confer- dios, he said, it can produce local program- any deal it could. It seems more likely ences, as well as nonaligned schools, includ- ing to complement the national cable -like though, that individual schools and even full ing Notre Dame, Penn State, Rutgers and programing (movies, sports and news). conferences would probably form new alli- Tulane, will convene in Atlanta on Aug. 2 "That give us a leg up on the cable operators ances, such as the College Football Associ- and will be asked to accept or reject that who really aren't in the programing busi- ation, composed of about 60 major colleges, group's proposed television plan. Those ness," he said. so that greater leverage would be achieved in schools rejecting the plan are free to negoti- Further evidence of CBS's interest in mul- dealing with the networks. ate their own deals, a factor that allows the tichannel MDS is an ongoing evaluation of Both CBS and ABC were taking a "wait CFA to act as the negotiating agent for the MDS reception equipment at the CBS Tech- and see" attitude last week in anticipation of group without running afoul of the antitrust nology Center in Stamford, Conn. Marvin a forthcoming decision by White, although laws. Kronenberg, who is in charge of the project, the networks have not exactly been standing The plan, which would be effective said he is looking at a variety of MDS anten- idly by, and have been talking with the through 1983 only, calls for the CFA to nego- nas, downconverters and set -top converter/ NCAA, CFA and various colleges about the tiate season contracts with two television descramblers and could be ready to make his alternatives. One network source suggested networks that would air national and region- recommendation in "six months or so." The it is "unlikely" that White would grant the al games on Saturday afternoons during a multichannel MDS reception system, he NCAA its stay request. But he added that 14 -week schedule. Rights fees from the net- said, will be based on existing cable technol- "the schools want structure and so do we [for work would be distributed among the teams ogy and products. The scrambled MDS sig- negotiating contracts], but the question is according to a formula based on the number nals will be "downconverted" at the antenna what kind." of television appearances (four maximum) to a group of cable midband or superband Turner Broadcasting System appears to be by each school, with schools not receiving channels, he said, and fed to a standard cable in a no -lose situation, or so claims Terry any network coverage being guaranteed a descrambler /converter on the television set. Hanson, executive producer of sports for certain minimum payment. Participating The complete reception system will cost be- wTSS. TBS was awarded a two-year "sup- members could negotiate their own deals for tween $200 and $300, depending on make, plementary" contract last year for which it coverage of games as long as they would not features and whether CBS decides it needs bid $17.6 million, more than twice the $8 be televised before 7 p.m. (EST) on Satur- addressability, he said. Converter/de- million bid by runner -up ESPN. But the days. scramblers made by such companies as Jer- rules that limit how often college teams can A spokeswoman said the television plan rold, Zenith, Oak and Scientific -Atlanta are appear on nationwide television are so "pro- was accepted unanimously "in principle" at among those under consideration, he said. hibitive," says Hanson, that TBS would just the group's annual meeting in June, but CBS's future in multichannel MDS is, for as soon see the current contracts voided by could not say how many members would the most part, a question of whether it will be the courts so that it could take its money and, actually commit to the plan at the upcoming able to acquire sufficient channels in its mar- as one alternative, "go out and buy five or meeting in August. Once the commitments kets. "We thought it was a good business six of the best available games for the corn- are in, she said, the CFA will negotiate when we filed for it [last August]," said ing season." Another option TBS has, said agreements with the networks. "We are CBS's Isacsson. "We are waiting to find out Hanson, would be to use the superstation "as moving ahead," she said, "on the assump- whether or not an opportunity exists for us to a syndication vehicle," whereby it could buy tion that Justice White will not grant the stay get into it on the right conditions." the rights for a certain school or conference sought by the NCAA."

Broadcasting Jul 18 1983 30 TheDJ who first attempted k

And it darn near killed him. The buf- totraina falo, that is. But that wasn't the first first for Charlie Douglas. He also pulled off the live buffalo first live broadcast from atop a rodeo bull. It lasted four seconds, broke a few records and three ribs. as a station In fact, Charlie's list of firsts is long, but not nearly so long as if he were doing the telling. Now Charlie's got a new first. He's probably the first D.J. to leave a job mascot is (13 years at WWL in New Orleans) with- out giving up his board shift. Because Charlie, and WWL, are now moving to with Music Country Radio Network, a nationwide, all-night, live country music variety program that has an impressive list of firsts all its own. It's a winning mix Music of top tunes, guest interviews, listener call -ins and the latest in news, sports and weather. Music Country Radio Network Count is a joint venture of WSM, Inc., and the Associated Press, and is the only pro- gram of its kind on the air. No wonder one -of-a -kind Charlie Douglas is a Radiô perfect fit. Listen to him. He always has some- thing to say- Charlie's one more reason Networ why Music Country Radio Network is the only place to be in the country at night. Represented by the Christal Company. - r7:0 Contact Sofia Man- /G` nos, 202/833 -5922. Sl 307(6) preferences in comparative hearings as to whether a proposal for a small commu- FCC proposal to involving central city and suburban commu- nity might realistically be a proposal for a nity applicants within a metropolitan area. larger, nearby city. The new policy would change definition "The present proposal to utilize a metropoli- automatically lump all proposals for com- tan area standard in lieu of the present defini- munities in a metropolitan area under a pre- of `community' tion of community is but another attempt by sumption of being applications, not merely the commission to abdicate its statutory for a nearby, larger city, but for the entire hears pros, cons mandate to insure local service," NAB said. metropolitan area. The presumption would "Adoption of any metropolitan area concept be irrebuttable. Thus, while an applicant ABC, NAB oppose use of would dramatically impact upon the FM and could demonstrate under the former policies broader definition, but TV tables of assignments, and would be that its proposal was intended as a service to idea does have supporters contrary to the rationale behind the AM ac- the suburban community for which applica- ceptance criteria. The commission's redefin- tion had been made, no such possibility An FCC proposal to change its policy for ition proposal would promote a concentra- would exist under the new policy. granting preferences to broadcast applicants tion of frequencies in larger communities "The suggestion in the notice that the within metropolitan areas has drawn mixed contrary to the agency's statutory obliga- foregoing would increase flexibility in the reviews. tions." provision of new stations where they are At issue is the commission's definition of ABC agreed. "It is ABC's view that this needed is absurd. It would drastically reduce "community" in addressing Section 307(b) proceeding should be terminated and the flexibility by denying consideration of sub- of the Communications Act, which directs present definition of 'community' retained. urban community applications on their mer- the commission to provide a "fair, efficient Adoption of any 'metropolitan area' concept its, directly contrary to the commission's and equitable distribution" of broadcast li- to substitute for the historical definition of stated objective in eliminating the former censes among the states and communities. 'community' would dramatically impact suburban community and Berwick policies. Under current policy, the commission de- upon the FM and TV tables of assignment Where the former policies imposed substan- fines communities by municipal boundaries and particularly the objective which under- tial impediments on suburban community and local government units. Also under its pins the tables of providing multiple, local applicants, which the commission found policy, as a result, an applicant for a subur- broadcast outlets to as many individual corn - contrary to the mandate of the act and the ban community can receive a 307(b) prefer- munities as possible." public interest, the new policy would deny ence over applicants proposing facilities in The law firm of Perkins & Root said the them recognition on their merits altogether the neighboring, better-served inner city. But commission's proposal would largely re- and, as a practical matter, eliminate most under the FCC's proposal, the definition of verse the FCC's action eliminating its subur- future suburban community broadcast sta- "community" would be expanded to encom- ban community policy and Berwick doctrine tions." pass entire metropolitan areas. As a result, (BROADCASTING, Feb. 21). Under the result- A group of radio and TV licensees, in- no applicant within a metropolitan area ing "new" suburban policy, it said, there cluding Group One Broadcasting Co., Guar- would receive a 307(b) preference. would be no initial test, beginning with the anty Corp. and Lake Huron Broadcasting In its comments, the National Association scope and inclusiveness of the proposed ser- Corp. , said much the same thing. "In lieu of of Broadcasters opposed the adoption of a vice area, as existed under the former subur- making allocations to specific communities broader definition of community, noting that ban and Berwick policies. "Those tests were as identified by the U.S. Census and other such a change would eliminate Section designed to determine if an issue was raised official sources, the commission would be allocating frequencies to broad geographical Investigating credentials. The Tennessee State Board of Architectural and Engineering areas containing numerous discrete, socio- Examiners has launched an investigation into allegations that Edward M. Johnson, principal economic and governmental units. Further, of Edward M. Johnson & Associates Inc., a Knoxville -based communications consulting firm, if Section 307(b) preferences are not avail- has been illegally practicing engineering without a license. able to applicants applying for individual According to a spokesman for the board, the investigation was launched in response to a communities within a broad geographical complaint by Ronald D. Rackley, a Washington -area consulting engineer. The results of the area, given the realities of the broadcast investigation, if it has been completed, and the complaint will be presented to the board at its business which have been repeatedly recog- regularly scheduled meeting July 28 and 29, the spokesman said. The board will decide what nized by the commission and the courts, action, if any, should be taken. there will be no motivation for applicants to In his complaint, Rackley alleged that Johnson, who is not a registered engineer, has specify unserved communities. Instead, ap- claimed in advertisements, and in affidavits at the FCC, that he is qualified in engineering. In plicants inevitably will propose to serve the one FCC affidavit attached to the complaint, Johnson contends that his "qualifications as an largest community within the metropolitan expert in radio and television engineering and application preparation are a matter of record area, a result clearly at odds with Section with the FCC." 307(b), its legislative history and judicial Under Tennessee law, it is unlawful for "any person to practice or offer to practice architec- interpretation of the statute over the years." ture or engineering unless such person has been duly registered." Under the same law, Hispanic Broadcasting Associates said however, it is not illegal to practice engineering without being registered, as long as the the FCC proposals were based on the flawed practitioner doesn't use the word "engineer" or variations in ways designed to give the premise that all communities within a larger impression that the person is an engineer. metropolitan area are alike. "All metropoli- Johnson told BROADCASTING he had referred the matter to an attorney, who had assured him tan areas do not have the same demographic there was no problem. While he conceded that he isn't a registered engineer, he said he had characteristics; for this reason, HBA be- engineers working for him. Offering his own opinion on the true nature of the problem, lieves that under most cirumstances commu- Johnson contended that some engineers didn't like the fact that he advertises his services. nity comparisons pursuant to Section 307(b) "They don't understand what [FCC Chairman Mark] Fowler is talking about with deregula- have merit and should not be defined out of tion," he said. "They really don't like the kind [volume] of business we're doing." existence." Edward M. Johnson Associates has been active in filing low -power television applications. South Florida Broadcasting Co. , an appli- Cellular radio applications it had prepared for American Cellular Systems Inc. for 30 markets cant for a new FM radio station at North were withdrawn earlier this year amid accusations they contained false information. Miami, Fla. -which it said currently does not have a local aural service -also said the

Broadcasting Jul 18 1983 32 T ELM "lc FE LT ca

on becoming the "official Big East basketball sports network" syndicator. No other conference gives you the automatic ratings these teams command -St. Johns, Villanova, Georgetown, Boston College, Syracuse, Connecticut, Seton Hall, Providence and , including five teams in the 1983 NCAA tournament. METROSPORTS pia, Wash. , as their community of service in Laying groundwork for Soviet trade. If the U.S. and the Soviet Union are to progress toward the case that is of special interest to them, a consistent practice of trade and economic cooperation, they will have to begin with basic Washington Wireless (see above) had desig- realities-"the search for a joint definition of political security interests," Representative nated Tlmwater. "Because Washington - Timothy Wirth (D- Colo.), chairman of the House Telecommunications Subcommittee, said in a Wireless has proposed Tumwater as its city speech to Soviet government officials in Moscow, July 6. of license, a Section 307(b) issue must be According to Wirth, who was part of a 17- member delegation of House members discuss- designated under existing commission poli- ing a host of issues with the Soviets, dealings between the U.S. and the Soviet Union are cy, notwithstanding that all of the applicants inevitably a function of the countries' political relationship. "Without restoring a genuine appear to propose service to substantially the accord that prevents either side from pursuing unilateral advantage at the expense of the same area." other, we will not restore the political basis which is essential to economic cooperation," Wirth The Outlet Co. urged the commission to said. define broadcast communities on the basis of Our rivalry in wasteful, military expenditures, of course, is both the consequence and part market areas. the cause of the lack of restraint in our political competition. It is in this field that we must look most intensively for a new, workable definition of common security It is not enough to say that we share an interest in avoiding direct conflict," Wirth said. Wirth also said that Americans make a direct connection between their security as a nation and the security of individuals in their relations with their rulers. "We are advocates of human rights because we hold that governments which show the greatest respect for their own citizens are more certain to show the greatest respect to other governments and their people. Aworld in which authority is restrained in its treatment of the powerless is a world that is safer for all nations and all individuals. "On this issue American and Soviet history and outlook are far apart. But you mistake our interest in the principles of human rights and in their application if you interpret them either as a matter of political expediency or as a camouflage for subversive intent towards your system," Wirth said.

FCC's proposals ran counter to 307(b). "The suasive reasons for the commission to pro proposed redefinition ignores that smaller, ceed with this rulemaking. Absent a more yet significant cities within metropolitan expansive definition of 'community,' appli- areas have problems and needs that are not cants proposing to serve essentially the same met by stations licensed to the core city. The metropolitan areas may be treated differently proposal would further contribute to the loss purely on the basis of their self- designated of individual community identity and the community of license. This approach ig- alienation of individual citizens." nores the realities of broadcast transmission New chief. As expected, the FCC last

' Washington Wireless Inc., an applicant and service while placing undue significance week named Jack David Smith chief of for a new FM in 7itmwater, Wash., shared on arbitrary political boundaries," it said. the Common Carrier Bureau. Smith, 37, the sentiment: "The commission should not Three Cities FM Inc., an applicant for a has served as deputy chief for operations attempt by rule to erase the very real distinc- new FM in Olympia, Wash., said it didn't since 1981, responsible for overseeing tions that may exist between smaller so- think the FCC should have eliminated its the bureau's tariff, domestic facilities, en- called suburban communities with the larger Berwick doctrine or suburban community forcement, mobile services and hearing cities nearby. To adopt a blanket 'metropoli- policies (BROADCASTING, Feb. 21). "But divisions. He joined the commission in tan area' definition of 'community' would having done so," Three Cities said, "the 1974 as an attorney for the Office of Gen- unfairly and inequitably ignore the needs commission must now insure that applicants eral Counsel, concentrating on defend- and desires of the residents of these distinct for suburban communities do not gain a ing FCC common carrier decisions in the smaller communities for local broadcast ser- comparative preference for selecting such Court of Appeals. vice." communities of license when there are no From 1971 to 1974, he was a captain in Antonin & Garcia, one of 28 competing facts which clearly demonstrate that a pref- the U.S. Marine Corps, serving as a mili- applicants for the deleted facilities of erence is warranted or necessary. tary prosecutor. He received his JD from WHBI(FM) Newark, N.J., which has pro- "Three Cities does, however, believe at a George Washington University, Washing- posed Jersey City, N.J.., as its city of li- minimum that the commission should evalu- ton, in 1971. cense, said the FCC proposals could deny ate definitions of the term 'community' in Topping his agenda, he said, will be Jersey City its first local outlet of expres- light of the class of station proposed. As the reconsideration of the FCC's access sion: "It is inconceivable that the same com- commission noted in its notice of proposed charge decision. Also high on his list are mission which has recently expressed such rulemaking in this proceeding, certain the commission's competitive carrier pro- acute sensitivity to the unique needs of the classes of stations such as TV stations and ceeding, which proposes to deregulate communities of northern New Jersey could Class B and C FM stations are designed to nondominant common carriers, and im- at the same time knowingly and willingly serve regional areas. That being the case, it plementation of the AT &T divestiture. contribute to such a result." does not make sense to give a preference to a Smith noted he is particularly keen on Tennessee Telecasting Inc., applicant for a 'suburban' applicant who proposes to serve getting the access charge reconsider- new VHF TV station in Maryville, Tenn., an area with a regional channel. This is espe- ation out. He has been meeting with col- also. opposed the FCC proposal: "Because cially true if it is demonstrated that the ser- leagues on the question almost constant- the extent of an urbanized area is defined vice area proposed by the 'suburban' appli- ly since he officially stepped in as chief merely by population density, and a city can cant encompasses the same basic region as last Monday (July 11). "As soon as you be included in an SMSA because as few as the nonsuburban applicants. go, I'm going back to the meetings. I'm 15% of its residents commute to the center Olympia Broadcasting Co. Inc., one of going to get this access thing out come city to work, these arbitrary definitions are six mutually exclusive applicants for a new hell or high water," he told a reporter. inappropriate for use in defining a 'commu- FM station assigned to Olympia, Wash., Smith also must name replacements to nity' for broadcast allocation purposes. The said it supported redefining community to man the bureaus front office. Gary Ep- actual problems, needs and interests of an encompass an entire metropolitan area when stein, who stepped down as Common outlying town may be far different from the proposed broadcast station is intended to Carrier Bureau chief July 6 to go into pri- those of the center city." provide a wide -area or regional service and vate practice. is being joined by his for- But CID Broadcasting Inc., a minority - all applicants propose to serve substantially mer special assistant, Aileen Amaran- owned applicant for a new Class II -B AM the same area. dos. James Smith, Epstein's former legal station in Chicago, thought the FCC was Olympia further noted that while it and assistant, also is moving on. right on track: "There are a number of per- four other applicants had designated Olym-

Broadcasting Jul 18 1983 34 Satellite Radio Receiving Equipment. Microdyne has it all.

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SCPC program chan- dustry exclusive. have thousands of satellite ter- nel demodulators are fully Microdyne products are minals installed throughout tuneable to all radio channels characterized by exceptional the world. We have the ex- with a front panel switch. Sub - standards of performance and perience, the hardware and an carrier demultiplexers are reliability. We stand behind uncompromising commitment available. these products with our to excellence. We have it all. Microdyne Corporation P.O. Box 7213 Ocala, FL 32672 (904) 687 -4633 TWX: 810 -858 -0307 Ad hoc clearances work as covering subjects "ranging from ce- Terra firm lebrities' lives and how to adjust to divorce Prime Time Showcase, the umbrella title of to beauty care and human sexuality." Los PBS will present in 1985 a new science se- Comworld Productions' and Procter & Gam- Angeles television personality Steve Ed- ries, Terra Nova, which will investigate me- ble's ad hoc network, has cleared one made - wards, co -host of 2 on the Town, on KNXT(TV) teorology, oceanography and other earth for-TV movie this summer and is on its way Los Angeles, is host of the show, a Chips sciences. The program is funded by a $3- to clearing another. The first. Emergency Enterprises production in association with million resource grant by the Annenberg Room, a hospital drama starring Sarah Pur- Alan Landsburg for NBC Entertainment. School of Communications /Corporation for cell and LeVar Burton, has cleared 70% of Fantasy returns to its 3 -4 p.m. (NYT) slot on Public Broadcasting Project Council. WoED- the country, including all the top 20 mar- Aug. 8. TV Pittsburgh will produce the series, which kets, for a July run. The second, Desperate will consist of seven one -hour programs de- Intruder, a story about twc escaped convicts Urban MTV signed as both prime time fare and intro- and the romance encountered by one of ductory geophysics college course. Econom- them, stars Meg Foster, Nick Mancuso and The trend in video music clips is ics U$A and USA are two other program Claude Akins. expanding. It's expected to duplicate What is being described as an urban con- pilots CPB will fund for upcoming PBS sea- Emergency Room's clearance. The terms for temporary music video series, New York Hot sons. The former is a series of 28 half -hours both films are a 50/50 barter split with P & G Tracks, primarily featuring black artists, was on the basic principles of economics and retaining half for its advertising. Stations scheduled to make its debut over WABC -Tv will serve as an introductory college-credit get two runs and most have cleared the first TV New York last Friday night (July 15) from 1 course. The latter is also an instructional for run prime time viewing. Originally, a.m. to 2 a.m., program, covering U.S. history since 1865, Prime Time following the network broad- Showcase was to feature four cast of One to One. Hosted by wtctufne) New which will run for 13 weeks. titles, but the fate of two more deals "de- York program director and on -air personality pends on the numbers" the first two produc- tions pull in the ratings, a principal close to Apparel for TV venture said. Both features were shot on videotape. Due to favorable reviews and local support, Pro- Filing suit ductions will produce a fall version of their Spring Fashion Show, available in syndica- Actor James Garner and his Cherokee Pro- tion beginning Aug. 26. Fall Fashion Fantas- ductions has filed suit in Los Angeles Supe- tic will feature clothing from Paris and New rior Court seeking $22.5 million in damages York in an hour -long, musical look at the from Universal Studios, alleging fraud and fashion scene. breach of contract relating to the long -run- Eleven minutes will be available to sta- ning television series, Rockford Files, which tions for local sale; syndication is being han- starred Gamer. The July 8 action claims dled by wHAS -TV and The Marketing Com- Universal falsified charges against the pro- munications Group, Albuquerque, N.M. gram to reduce its reported profit and other- wise failed to properly account for net prof- its, thereby reducing Cherokee's and Summer school Garner's income from Rockford Files. The suit seeks $7.5 million in compensatory and To interest school children in reading, pub- $15 million in punitive damages. lic television stations are airing a 15 -part series featuring such books as "Bringing the Rain to Kapiti Plain," "Gila Monsters Meet Spreading the news You at the Airport," "Gregory the Terrible Eater" and "Three Days on a River in a Red Group W Productions' de Jesus Newsfeed has pene- Canoe." The three -week series of half -hour trated each of the top 10 television markets, Carlos to open last shows, Reading Rainbow, is hosted by LeVar with the announcement last Monday de Jesus, the show was (July with a video of Donna Burton, star of Roots, who has as guests 11) that the daily satellite week performance news distribution Summer, along with artists such as Gladys Madeline Kahn, James Earl Jones, Lily Tom- service has -TV been purchased by wts Chi- lin and Lou Rawls, among others. On each cago. The service currently Knight & The Pips, The Pointer Sisters, Rick is used by 42 James, Michael Jackson and Culture Club. show the guest will read from one of the domestic stations plus outlets in Australia According to wABC -TV books while its illustrations are shown from and Brazil. Other new stations contracting program director Brooke Bailey, wwru(FM) will simulcast the different angles and close -ups. Discussions, for Newsfeed recently include wPnc(rv) New program when logistics can be worked out. dramatizations and field trips will be used to York, KcoP(TV) Los Angeles, -TV wovì Wash- Bailey said several syndicators have ex- supplement the book's material. Libraries ington, WCPO -TV Cincinnati, wscs -TV Jack- pressed interest in distributing the show na- around the country will be used as studio sonville, Fla., and KTIV(TV) Sioux City, Iowa. tionwide. Producer of NYHT is Kevin Wen - sets. dle. Music consultant is ABC Radio Reading Rainbow is a co- production of Summer try -out executive Rick Sklar. Great Plains National/Nebraska ETV, WNED- For the most part, record companies will TV Buffalo, N.Y., and Lancit Media Produc- NBC -TV will pre -empt its daytime strip, supply free clips to wABC -TV, unlike NBC's tions, and is sponsored by the Corporation Fantasy, Aug. 1 -5, to present five segments 90- minute Night Videos Network program for Public Broadcasting and Kellogg Co. The of a new one -hour women's magazine, Per- scheduled to begin July 29, which will pay series ends July 29, but will be rebroadcast sonal & Confidential, described by the net- for the use of videos. beginning Aug. 1.

Broadcasting Jul 18 1983 38 National Translator /LPTV Association 21st Annual Meeting November 14 16, 1983 - MGM Grand Hotel Las Vegas, Nevada

If you can attend only one Low Power Television meeting in the next year, this is the one....

Make your plans now to be at the National Keynote Speaker - Monday, November 14, 1983 Translator /LPTV Association 21st Annual Meeting, to Topic The Economics of the New Television" be held at the MGM Grand Hotel In Las Vegas, Nevada, - Speaker. November 14, 15 and 18, 1983. Paul I. Bortz, Partner Brown, Bortz & Why This Meeting? Coddington, Denver, Colorado Former Deputy Assistant Secretary, U.S. Department of Commerce This meeting will bring together the largest group of Luncheon Speaker Monday, November 14, low power TV and TV translator broadcasters ever to - 1983 assemble, to share their experience, the fruit of their Speaker hard work, their frustrations and their hopes for the Larry Harris, Chief, Mass Media Bureau future. Federal Communications Commission If you hold a low power TV construction permit, the meeting is a must. If you have applications pending, Las STARTUP CLINIC M1 - Monday, November 14, 1983 Vegas will give you the clearest glimpse of the future. ABSTRACT: And of course, as it has done for 21 years, the annual The first clinic brings together six LPN operators who have built their stations "from scratch,' to explain meeting will serve as the focal point for the rural how they did It. What facilities are needed? What type of staff? Can an LPTV make it on advertiser support? operators of the more than 4,000 TV translators, from Or Is subscription - SN - the way to go? Do you program to a general audience, or do you specialize? throughout the United States. Can a station work as a hybrid of advertiser and subscription? What program services are available? What happens when an LPTV operator goes into the syndication market and attempts to rent movies, serials, specials, Your Association or DONOHUE? Finally, What's the bottom line? Is there a break-even point, and where is it and what Is it? Can anyone make a living with LPTV? The National Translator/LPN Association Is the on- ly nationwide not -for -profit association representing the Panel Presenters: emerging Low Power Television industry. Your associa- John W. Boler, Chairman Built the first LPTV station, which went on the air In 1981 on Channel tion advocated more liberal rules for TV at the FCC; it 26, Bemidji, Minnesota Association Director. fought for those changes at the FCC and in the courts; Booker T. Wade Has put two stations on the air, in Mobile and Phoenix, has other sta. and it succeeded in changing television, even beyond lions in legal to FCC Tyrone Its own bold plan. The association warmly invites development. Was assistant Commissioner Brown. Association Director. members and non -members alike to be in Las Vegas, to take part, and to see this tradition renewed and Richard Bogner Started LPTV station on Long island; secured construction permits on strengthened. Cape Cod and Hampton Roads area of Virginia A renowned designer and manufacturer of broadcast antennas. Association Director.

Who Should Attend? You Should Attend! David Hall E. Charles Johnson What is a five -person news department doing in Ponca City, Oklahoma? Your association's 21st annual convention has been Building a loyal audience and a solid base of local advertisers. These carefully planned for busy people who want, In a few are the developers of the station, call sign "K18AM ". days, to obtain a firm grasp of where TV broadcasting Pete and Sara Warren Launched a new station in Alamogordo, New Mexico, with ambitious na- Is headed, and what opportunities are emerging for new tional and local program schedule. Station has religious program ventures and new service. The program Is designed for. philosophy and strategy. - small station operators - prospective investors - Jean Downing General Manager of Channel #26, Bemidji, Minnesota suppliers of programs, facilities and services - newspapers, cable TV and radio operators - TV and STARTUP CLINIC M2 - Tuesday, November 15, 1983 FM translator clubs and organizations - entrepreneurs. ABSTRACT: Of course you can build a low power TV station from scratch. But another approach is to add LPN program A Theme for 1983 origination to an existing translator system. You can switch a translator over to low power or you can add Your association has chosen as the theme of Its 1983 one or more low power channels at the translator tacitly. Either way, you run Into the same big concerns convention "Ventures in Local TV Service." At the heart and issues - equipment, staff, programming, and the bottom line. This second clinic brings togethera group of the agenda are three Start-up Clinics, general of experienced translator hands who have added LPTV to their facilities during the past two years. Find out meetings where all of the presenters are actual station what they did, and how they did it. Was it satellite fed? Scrambled channels for subscription N? Or was it builders and creators. No where else will you find the locally generated material? direct, hands -on experience communicated freely in an Panel Presenters: atmosphere of give and take. Arnold Cruz, Chairman In translator field for 20 years maintaining and operating 45 systems on a daily basis In the Texas panhandle region. Started LPTV operation last A Full Range of Exhibits year in Sayre, Oklahoma. Association Director. Over fifty of the major companies are expected to ex- Bill Ball May be the first person in California with Subscription TV on a Translator hibit their latest in equipment, accessories and services. system, in the desert at Twentynine Palms. Association Director. None of the educational sessions will be taking place during exhibit hours. This means that you will have am- Jeff Pelzel While John Boler was building an LPTV station from scratch, elsewhere ple time to visit the exhibit hall without missing part in Minnesota, Jeff was adding LPTV to his translator chain at Sleepy Eye. of the program. Association Director. Doug Maupin Doug's translator system is located at Woodland, Oklahoma He has Concurrent Sessions become an expert on subscription TV the hard way - by shopping, testing and experimenting with low cost systems. Association Advisor. More than 20 specific workshops will explore the full range of topics of concern to the industry. A faculty STARTUP CLINIC 43 - Wednesday, November 18, 1983 drawn from all over the nation will be supplemented by ABSTRACT: the station operators themselves, who will be encourag- in this session, the third and final startup who have started from and the operators ed to participate throughout. clinic, operators square one who have added LPTV service to existing translators will combine to share their insight in a free -wheeling roundtable. Other in not listed in will encouraged to A Bargain operators attendance, the program, be contribute their insights, comments and questions, from their own experience. Best of all, your association's 21st annual meeting Your chairman for this session will be Michael Callihan, a member of the Colorado State Senate. Mike went is your best meeting buy. There is no separate charge on the air in Gunnison, Colorado, in September of last year with a 24 -hour pay TV operation. The station is for attending any of the Start -up Clinics or topical ses- one of the first LPTV's In Colorado, a state that boasts more than 600 N translators. The station uses SelecTV, sions, or the exhibit hall. Once you have registered, you fed by satellite from California, and Oak encoders and decoders. It will be Mike's job to let an overall sum. may attend as many of the sessions as you wish. marl of the 21st Annual Meeting flow from the exchange of comments by the station operators. For attendees You will be realizing a cost savings from 33% to over it will be your last chance to fire away with questions to the who know what It takes to develop new 60% compared with the costs of programs offered by people TV services, and to make them viable. other organizations. That's why we say, "If you attend only one low power Michael Callihan, Chairman. TV meeting In next the year, this is It." BANQUET SPEAKER - Wednesday, November 16, 1983 Topic "Low Power Television and Direct Broadcast Satellites: Are they Complementary or Competitive ?" Speaker, Stanley E. Hubbard, President, Hubbard Broadcasting, St. Paul, Minnesota. Michael Couzens, Program Chairman, Attorney Former Chairman, FCC Low Power Television For further information Inquiry Staff about the program and the availability of booth space, contact: David A. Stone, Pro- gram Chairman, National Translator/LPN Association, P.O. Box 578, Loma Linda, California 92354. (714) 794.4707. THE CASE Ft MAY '82 to MAY '83 FEB '83 to MAY '83 BUFFALO WASHINGTON, D.C. WGR -TV 5:00 PM WRC -TV 5:00 PM +94% +16%

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ROCHESTER, NY WOKR-TV- 5:30 PM Telepictures +30°10 475 Park Avenue South New York, N.Y. 10016 (212) 686 -9200 Telex: 645366 291 South La Cienega Blvd. Suite 410 Beverly Hills, CA 90211 23 (213) 657 -8450 TWX: 910- 321 -1038 SHARE SHARE30 35 East Wacker Dr. Chicago, IL 60601 NOV 92 MAY 83 (312) 726 -1216 Paris Sydney Tokyo Toronto .It . r.i'-,iir.nanenn,. 1983 Teiep.ccures Corporator. 1111 II1 r

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q I I C11 ., iltrl ilL. IltIl l I I Ih HBO radio? be launched by the firm, including discrete print magazine evolved from that, as a way classical, new wave, top 40, jazz and con- to graphically demonstrate what KTOK is," he Home Box Office, the nation's largest pay temporary music formats. A reliable indus- said. cable television program service, is con- try source said it would probably be mid - The company has approved production of Office would in one more issue for this year (in the fall) and ducting an in -house feasibility study of pay 1984 before Home Box be a for 1984. cost radio and expects to make a decision about position to begin offering such services, due four Next year's production entering the emerging cable audio market- to start-up requirements involving satellite will total about $83,000, Walker said. transmission and security systems. The magazine contains celebrity inter- place by the end of 1983. views, feature stories and background Responding to recently published reports has pieces on the station's operation, a digest of that suggest the Time Inc. subsidiary 'Ten' magazine consumer reports and how -to advice on decided to offer a pay cable audio already subjects from home repair to garden soil HBO's manager of corporate public KTOK(AM) service, Broad Street Communication's analysis. Walker said no city or regional Alan Levy, told BROADCASTING last begun publishing its relations, Oklahoma City has magazine currently exists for Oklahoma City week the company "is assessing whether or magazine, and is finding initial suc- own and he views KTOK's new publication as fill- an actual business out there. of the first issue to not there's cess. After a free mailing ing that void. TEN was conceived and pro- "We've really not determined anything in 150,000 households in the metro area in ear- duced by KTOK's advertising agency, Asso- the way of formats, what kind of hardware May, 24 publication -called ly the -page ciates Inc., also of Oklahoma City. we would use, what kind of marketing or TEN after the station's frequency (1000 pricing structure we would offer. All of these khz) -now sells on newsstands and through decisions haven't come into the picture the station for $2.50. According to Broad Ad persuasion yet," Levy now try- Fred explained. "Right were Street Communications President Taking a cue from other major -market radio ing to figure out if we can make a profit if in Walker, approximately 8,000 copies have in Topeka, fact we become involved in cable audio." stations, AM and FM outlets been sold thus far. Kan., have formed their own market associ- Levy the preliminary is said assessment "Our station is a carefully choreographed ation to promote radio as an advertising me- carried out by HBO's new features, listener being business combination of interviews, dium. The Radio Active Club of Topeka was development office, headed by vice presi- weather up- call-in shows, news reports, born because of what RACT said was "dis- dent Robert Bedell. dates and sports programing.... We simply satisfaction with the lack of radio savvy in The HBO spokesman discounted as call ourselves 'Oklahoma's Radio Maga- northeast Kansas." The Topeka association, one report a 14- channel, " KTGK vice and "speculation" that zine,' said senior president made up of management, sales and pro- satellite- delivered pay radio service would general manager Kenneth Gaines. "Our new graming people from every local radio sta- tion, has plans for a "full- scale" radio promo- tion as well as a radio information seminar for retailers and ad agency officials in the area. Earlier this year, 23 stations in the Denver -Boulder community joined together to form the Denver Area Radio Broadcasters Association (BROADCASTING, March 7). Programing potpourri ABC's Rock Radio Network will broadcast a concert by the Australian rock group, Men At Work, live from the Merriweather Post Pavilion in Columbia, Md., via RCA's Sat - com I -R on Thursday (July 28). The 90 -min- ute concert will be hosted by radio personal- ities Ty Ford of wrY1r(FM) and Dave Thompson of WROX(FM) Washington, the lat- ter an ABC -owned station. To date, 52 sta- tions are scheduled to air the event. ABC's Direction Network plans to launch a new 60- second weekday broadcast on health called Alive & Fit! The show, scheduled to pre- miere Aug. 1, will be hosted by actress Ja- clyn Smith, former star of ABC -TV's Char- lie's Angels.

AP Radio is offering affiliates a 15 -part se- Deal signing. Eastman Radio has entered into an agreement with Malrite Communications ries centering on the effect on consumers of Group Inc. for the national sales representation of newly acquired WHTZ -FM Newark, N.J. AT &T's divestiture. Each segment will run Malrite purchased then WWNJ -FM from Sabre Broadcasting, whose principals are Herb Salz- about 50 seconds. All 15 parts of the series, man and Don Softness, in early April and plans to change the format from beautiful music to called Breaking Up Is Hard to Do, will be fed will contemporary hit radio later this month (BROADCASTING, June 27). Pictured at the signing are to stations on Aug. 1 -2. The series host standing ft-r): Dean Thacker, vice president and general manager, WHIZ -FM, and Gary Fisher, be AP Network national correspondent Frank Sesno and consumer reporter Cynthia general sales manager, WHIZ -FM. Seated ft-r): Carl Hirsch, president and chief operating officer, Malrite Communications Group; Frank Boyle, chairman of the board, Eastman Radio, Hecht. and Gil Rosenwald, executive vice president, Malrite. Older & Wise, a 15- minute public service in-

Broadcasting Jul 18 1983 40 EASTERN'S SPRINT. WHEN IT DEFINITELY, UNQUESTIONABLY HAS TO BE THERE TODAY.

Most air -freight companies spend the day on the ground, racing to pick up small packages. So they can deliver them e EASTERN overnight. At Eastern Airlines, we spend that time in the air, delivering small packages to over 90 cities throughout the U.S. The same day Just have your package at the Eastern airport counter at least 30 rtiintttes before .flight time. We'll put it on our next flight out andgttàrantee that it arrives the same day.' Or you don't pay. The guys who "fly -by- night" simply aren't pY up to that kind of service. . 1983 Eastern Air Lint,, Inc.

Door -to -door delivery available for an additional charge. Call toll -free at 800- 336-0336. 'Guaranteed same -day delivery requires that package be on a flight scheduled to arrive before midnight. terview show geared to reflect the interests Billboard ratings of the 50 -plus audience, has received an $18,500 grant from General Foods. The The promotion recently undertaken by show was developed in November 1981 by WSAN(AM) Allentown, Pa., to mark a format Bill McClelland, president of Grand Peoples change from C &W to "unforgettable" soft Co., a nonprofit public service corporation hits (BROADCASTING, May 30) has increased funded by the Weingate Foundation to pro- awareness of the station nationally but has vide transportation for the elderly to com- not dramatically altered its local 12 -plus lis- munity events. The program, which is also tenership, at least according to the spring hosted by McClelland, now airs on 52 sta- survey from Arbitron. The promotion, which tions covering 27 states. Produced by Asso- featured contestants camped out in front of ciated Presentations, it is available free of a billboard for 261 days, began Sept. 20, charge to stations. 1982. Arbitron's fall metro area survey, Sept. 23 -Dec. 15, 1982, Monday through Sunday, total persons (12 years- plus), 6 a.m. to mid- Secular scuffle night, gave WSAN a 4.1 share. The spring The FCC Mass Media Bureau has designat- survey, March 17 -June 8, 1983, showed wsAN's to 3.5. ed for hearing the renewal application of share declining The contest Seven Locks Broadcasting Co., licensee of ended June 7. Year -earlier figures for the station were fall (1981) 3.8 and (1982) WCTN(AM) Potomac -Cabin John, Md., and spring 5.3. the mutually exclusive application of Celeb- rity Broadcasters Inc. Arbitron client services representative The stock of Seven Locks is owned by Charlie Sislen urged caution in interpreting Christ Church of Washington, a nonprofit the numbers, noting a normal margin of er- organization. According to an attorney for ror and adding that "when you change for- mat, your often drop, Celebrity, the station provides mainly reli- numbers because you gious programing but "ignores" Catholics are starting out with a new audience." Sis- len added that effects of the promotion may and Jews, who make up 31% of the resi- dents in the surrounding county. Celebrity's show up in future books. Mike Krajsa, ex- application should prevail, he said, since it ecutive director of HGF Group, the company was proposing to provide "secular" pro- that owns WSAN, said that including prize graming to the entire community, over the money legal fees incurred during the con- that will troversial promotion and the extra time em- only station be licensed to Poto- inquiries, mac -Cabin John. "Rather than being a spe- ployes spent responding to news Continental's of was cialized station focusing on the entire Wash- the cost the promotion over $100,000. 5 kW AM Power Rock: ington metropolitan area, as the present winner licensee now operates, applicant will be a Save your money a sound that's full service station for Montgomery county, ready for AM stereo. Md.," Celebrity said in its application. In an official public notice last week, the President of Celebrity, and 50% owner, is FCC noted that the list of the new FM radio The Power Rock is designed to give William M. Jarboe, Germantown, Md., who frequency allocations that will be proposed you the very best audio. Listen to the is president and chairman of Jarboe Printing as a result of the commission's action on loud, clear signal, and you know you Co., Washington. Vice president and owner Docket 80 -90, which could lead to the cre- have a winner. The Fbwer Rock is of remaining 50% is LaVonne H. Cordon. ation of 1,000 new commercial FM stations ready for AM Stereo and accepts Cordon owns 10% of KSKI -AM -FM Harley-Sun (BROADCASTING, May 30), won't be available sophisticated audio. Valley, Idaho. She also owns 10% of fain -AM- before next fall. "Apparently, some people mistakenly have been led to believe by ad- Owners and managers like Fbwer FM Blackfoot, Idaho, and is 22.5% partner in Prince William Sound Broadcasters, an ap- vertisings and mailings that such a list is Rock's superior performance and plicant for a new AM in Valdez, Alaska. Jar- currently available for purchase," the FCC outstanding on -air performance. boe has no other media interests. said. "When a final list of proposed alloca- Program directors like the crisp, tions is adopted, it will be available for pub- clean signal and compatibility with lic inspection at the FCC main headquarters the most sophisticated audio Profit by a decision and each of the 25 district offices. This list processors. also will be available for purchase from the Engineers like the proven design An unexpected announcement during a commission's copy contracter." and conservative components: a July 5 satellite audio conference of National safety margin for steady, reliable Public Radio member stations revealed that Electric sound on -air performance. the FCC had granted NPR stations permis- sion to conduct on -air fund- raising drives for A new sound which is derived from the best the radio network. Larry Harris, FCC Mass quality music of several different formats (al- Media Bureau chief, said in a reply to a bum rock, soft rock, top 40 and adult con- question that the FCC has previously decid- temporary) is the way consultant John Se- ed that "... fund- raising activities which bastian describes his new Eclectic Oriented significantly alter a station's normal pro- Rock (EOR) format which he began market- graming, including auctions, marathons, ing earlier this month. EOR is designed to Left Photo shows excellent dynamic response membership drives, etc., should be carried appeal to a 25 -49 demographic with a hard of Continental's 5 kW AM transmitter at 20Hz on for the benefit of the station only, and not core audience of 25 -40. Sebastian, who is modulation. Right photo of modulation wave for other organizations." Acknowledging in based in Scottsdale, Ariz., expects his EOR form shows effect of Instantaneous Peak Limite) the letter that NPR faces a "financial crisis of format to cut heavily into AOR's and soft significant proportions" and that " ... a very rock's 25 -plus demographic in each market. Fora copy of our brochure on the 315R special relationship exists between NPR Sebastian reports that focus group research 5 kW AM Power Rock, call 12141381 -7161. and its member stations," Harris concluded shows 25 -plus listeners tuning out album Continental Electronics Mfg. Co. Box 270879 Dallas. TX 75227. that "... fund- raising programs sponsored rock stations because they are "too hard," by member stations during the critical peri- progressive rock stations because they are C1982 Continental Electronics Mfg. Co. /5101 od specified in your request [the next 90 "too inconsistent, ".and mellow rock stations days]" would benefit the programing of because they are "too soft." member stations and therefore be "within Some of the artists that will be played on the intended scope of existing commission an EOR station are Pink Floyd, Steeley Dan, rules and policies." Harris said a broad waiv- Alan Parsons, The Police, Grover Washing- er of FCC rules was not necessary. ton and George Benson.

Broadcasting Jul 18 1983 49 o

`r SOIÌGWEflT[I?5 Wu, L LABOR DAY WEEKEND Lend an ear as Jim Lowe and Margaret Whiting host a 3 -hour musical tribute to the greats, like Cole Porter, Irving Berlin, The Gershwins, Rodgers and Hart, Johnny Mercer and Jimmy Van Heusen, with comments from many... also, performances and remarks by such stars as Tony Bennett, Ella Fitzgerald, Lena Horne and Frank Sinatra. ALU It I" MIR_ THANKSGIVING WEEKEND Skitch Henderson joins the Crosby clan in remembering "Der Bingle" in a 3 -hour holiday celebration in song, with reminiscences by Bob Hope, Kathryn Crosby, Bob Crosby, Rosemary Clooney, The Andrews Sisters, Peggy Lee and so many more! BIG %fllM NEW YEARS EVE Ring in the New Year and relive the Big Band Era with William B. Williams in a 4 -hour dance music spectacular with legends like Benny Goodman, Artie Shaw, Count Basie, Woody Herman, Glenn Miller, The Dorseys and Harry James, sharing their special music :- and their special memories! ET 1/ fin exciting radio series spotlighting the htc.t daisic flmarican music. NARWOOD PRODUCTIONS - 4 0 E 49 S T . N Y C 1 0 0 1 7 (212) 7 5 5 3 3 2 0 I OR©©holl Market Market Closing Closing Net Percent Capitoli- Closing Closing Net Percent Capitoli Wed. Wed. Change Change PIE notion Wed. Wed Change Change PIE nation Jul 13 Jul 6 in Week in Week Ratio (000,0001 Jul 13 Jul 6 in Week in Week Ratio (000,000)

BROADCASTING PROGRAMING

N ABC 60 1/2 621/4 -1 3/4 - 2.81 12 1,754 O Barris Indus 9 3/8 8 +1 3/8 +17.18 104 52 N Capital Cities 146 148 3/4 -2 3/4 - 1.84 20 1,924 N Coca -Cola 48 3/4 48 3/8 + 3/8 + .77 11 6,630 N CBS 65 65 7/8 - 7/8 - 1.32 9 1927 N Disney 63 7/8 67 -31/8 - 4.66 17 2,198 N Cox 49 1/4 501/4 -1 - 1.99 18 1,396 N Dow Jones & Co 50 1/4 53 1/4 -3 - 5.63 34 3,207 A Gross Telecasting 68 59 +9 +15.25 16 54 0 Four Star 14 1/4 141/2 - 1/4 - 1.72 15 11 0 LIN 21 3/4 22 3/8 - 5/8 - 2.79 11 451 N Getty Oil Corp 68 1/8 70 1/2 -2 3/8 - 3.36 9 5,391 N Metromedia 551 550 +1 + .18 38 1,541 N Gulf + Western 27 7/8 28 1/8 - 1/4 - .88 11 2,144 N Outlet Co 40 3/8 401/2 - 1/8 - .30 16 164 0 Lorimar 22 3/4 22 3/4 14 113 0 Scripps- Howard 28 261/4 +1 3/4 + 6.66 16 289 N MCA 37 3/4 38 5/8 - 7/8 - 2.26 9 1,815 N Storer 32 1/2 32 7/8 - 3/8 - 1.14 0 533 N MGM /UA Ent 16 3/4 16 3/4 13 494 0 Sungroup Inc. 4 3/4 4 3/4 0 3 N Orion 22 1/4 23 7/8 -1 5/8 - 6.80 30 198 N Taft 47 3/8 461/4 +1 1/8 + 2.43 11 431 0 Reeves Commun 14 1/2 16 -1 1/2 - 9.37 8 179 O United Television 11 1/8 12 7/8 -1 3/4 -13.59 14 132 O Telepictures 20 22 -2 - 9.09 26 116 0 Video Corp. of Amer 11 3/8 11 1/4 + 1/8 + 1.11 0 19 N 11 1,645 BROADCASTING WITH OTHER MAJOR INTERESTS Warner 25 3/4 271/2 -1 3/4 - 6.36 A Wrather 38 331/2 +41/2 +13.43 0 85

A Adams -Russell 25 5/8 29 1/4 -3 5/8 -12.39 26 154 SERVICE A Affiliated Pubs 43 1/2 431/8 + 3/8 + .86 21 340 N American Family 21 5/8 21 5/8 14 293 O BBDO Inc 42 42 16 244 0 Associated Commun 33 31 +2 + 6.45 0 79 0 Compact Video 8 1/4 9 - 3/4 - 8.33 0 27 0 A.H. Belo 44 3/4 44 + 3/4 + 1.70 16 419 N Comsat 42 1/4 44 3/4 -2 1/2 - 5.58 7 761 N John Blair 36 3/4 383/8 -1 5/8 - 4.23 8 144 0 Doyle Dane Bernbach 27 1/2 27 1/4 + 1/4 + .91 20 160 N Chris -Craft 23 1/8 22 3/4 3/8 + 194 25 142 + N Foote Cone & Belding 50 3/8 50 1 /2 - 1/8 - .24 14 141 N Cowles 18 1/8 18 + 1/8 + .69 19 72 O Grey Advertising 104 105 -1 - .95 9 61 N Fairchild Ind 21 1/2 21 5/8 - 1/8 - .57 14 282 N Interpublic Group 52 1/2 55 -2 1/2 - 4.54 13 246 N Gannett Co 66 1/2 68 -11/2 - 2.20 20 3,543 N JWT Group 34 1/8 341/2 - 3/8 - 1.08 131 181 N General Tire 30 1 /4 32 5/8 -2 3/8 - 7.27 29 727 O MCI Communications. 46 3/8 49 5/8 -3 1/4 - 6.54 19 5,407 0 Gray Commun. 46 46 14 22 A Movielab 7 1/8 7 + 1/8 + 1.78 0 12 N Gulf United 27 1/2 26 3/4 + 3/4 + 2.80 9 771 O A.C. Nielsen 37 3/4 37 3/4 19 848 N Harte -Hanks 52 513/4 + 1/4 + .48 18 517 0 Ogilvy & Mather 59 591/2 - 1/2 - .84 17 254 N Insilco Corp. 24 24 3/4 - 3/4 - 3.03 21 383 0 Telemation' 10 7 1/4 +2 3/4 +37.93 14 12 N Jefferson -Pilot 34 7/8 351/4 - 3/8 - 1.06 8 748 O TPC Communications 2 5/8 21/4 + 3/8 +1696 0 3 0 Josephson Intl 16 3/4 181/4 -1 1/2 - 8.21 12 81 A Unite/ Video 10 3/4 11 1/4 - 1/2 - 4.44 15 21 N Knight -Ridder 56 58 -2 - 3.44 15 1,827 N Western Union 45 5/8 46 - 3/8 - .81 11 1,092 N Lee Enterprises 23 1/8 231/8 16 315 N Liberty 20 1/8 20 + 118 + .62 15 197 ELECTRONICS/MANUFACTURING N McGraw -Hill 46 48 -2 - 4.16 20 2,294 AEL A Media General 60 61 -1 - 1.63 11 417 0 41 401/4 + 3/4 + 1.86 0 80 N Meredith 119 1/8 120 - 7/8 - .72 13 373 N Arvin Industries 26 1/4 251/4 +1 + 3.96 11 184 0 Multimedia 42 1/4 383/4 +31/2 + 9.03 22 665 O C -Cor Electronics 18 191/2 -1 1/2 - 7.69 14 63 A New York Times Co 79 79 18 1,021 0 Cable TV Industries 7 1/4 7 + 1/4 + 397 48 22 A Post Corp. 42 7/8 433/8 - 1/2 - 1.15 19 78 A Cetec 9 3/4 11 -1 1/4 -11.36 24 21 N Rollins 15 5/8 151/4 + 3/8 + 2.45 16 406 O Chyron 28 1/4 28 1/4 30 115 N Schering- Plough 44 7/8 47 1/4 -2 3/8 - 5.02 12 2389 A Cohu 8 3/4 91/8 - 3/8 - 4.10 25 15 N Conrac 21 N Signal Cos. 34 1 /2 36 7/8 -2 3/8 - 6.44 23 3,675 5/8 221/8 - 1/2 - 2.25 15 126 0 Stauffer Commun. 43 43 11 43 N Eastman Kodak 70 3/8 731/4 -2 7/8 - 3.92 12 11,661 A Tech Operations 36 1/2 36 1/8 + 3/8 + 1.03 23 30 0 Elec Missile & Comm. 11 3/4 12 1/2 - 3/4 - 6.00 0 34 N Times Mirror Co 75 1/2 781/8 -2 5/8 - 3.36 16 2,581 N General Electric 52 5/8 531/2 - 7/8 - 1.63 11 23,979 0 Turner Bcstg. 22 1/4 21 +1 1/4 + 5.95 148 454 O Geotel -Telemet 3 1/2 31/2 27 11 A Washington Post 62 3/4 641/2 -1 3/4 - 2.71 17 887 N Harris Corp 45 1/2 461/2 -1 - 2.15 28 1,433 N Wometco 35 3/4 363/4 -1 - 2.72 18 621 N M/A Com. Inc 31 1/2 34 1/4 -2 3/4 - 8.02 33 1,349 O Microdyne 15 16 5/8 -1 5/8 - 9.77 36 70 N 3M 84 851/8 -1 1/8 - 1.32 13 9,903 CABLE N Motorola 134 1/2 134 + 1/2 + .37 24 5,251 N N. American Philips 61 7/8 12 A Acton Corp 9 3/8 11 -1 5/8 -14.77 47 47 7/8 62 -1 - 1.59 857 N Oak Industries 10 1/4 103/4 1/2 4.65 0 AM Cable TV' 11 1/8 11 3/8 - 1/4 - 2.19 37 40 - - 0 167 A Orrox Corp. 5 1/4 N American Express 66 3/4 69 7/8 -3 1/8 - 4.47 14 8.498 53/4 - 1/2 - 8.69 0 12 N RCA 28 3/8 N Anixter Brothers 23 1/2 24 1/8 - 5/8 - 2.59 24 336 28 3/4 - 3/8 - 130 14 2,314 N Rockwell Intl. 31 1/8 O Burnup & Sims 9 1 /2 8 7/8 + 5/8 + 7.04 0 84 323/4 -1 5/8 - 4.96 13 4.788 A RSC O Comcast 22 1/2 251/4 -23/4 -10.89 23 174 Industries 6 1/2 61/2 65 21 N Scientific -Atlanta 20 N General Instrument 51 56 -5 - 8.92 15 1,583 1/8 20 3/4 - 5/8 - 3.01 0 475 N Sony Corp 13 N Heritage Commun. 13 5/8 143/4 -11/8 - 7.62 22 100 7/8 14 1/4 - 3/8 - 293 26 3.201 N Tektronix 79 T McLean Hunter*** 13 1/2 14 - 1/2 - 3.57 19 497 79 32 1.503 A Texscan 21 0 Rogers Cablesystems 10 5/8 10 518 0 234 7/8 231/8 -1 1/4 - 5.40 26 132 N Varian Associates 57 0 TCA Cable TV 12 3/4 131/4 - 1/2 - 3.77 26 80 60 3/4 -3 3/4 - 6.17 33 1,194 N Westinghouse 47 5/8 491/4 -1 5/8 3.29 9 4,174 0 Tele- Communications 39 1 /4 39 5/8 - 3/8 - 94 49 827 - N Zenith 26 N Time Inc 71 5/8 721/8 - 1/2 - .69 20 4,066 261/4 - 1/4 - 95 17 492 O Tocom 9 1/2 101/8 - 5/8 - 6.17 0 66 N United Cable TV 22 23 1/2 -1 1/2 - 6.38 138 242 Standard & Poor's 400 N Viacom 35 1/2 371/4 -1 3/4 - 4.69 18 411 Industrial Average 186.78 190.36 - 3.58 - 198

Notes: A- American, N -N.Y, 0 -Over the counter T- Toronto (some bid prices by Shear - Toronto based company, owner of 6 a.m.'s and 5 f.m.'s, all in Canada. Owns cable son/AE, Washington). P/E: Estimated new year earnings as published by S &P's, system in Mich. with 58,732 basic subscribers and in N.J. with 149,991. Also owns otherwise last 12 reporting months used (0 is deficit) Footnotes:' Price has gradu- paging, magazine, and other enterprises. For year ending Dec. 31, net income of ally doubled since April. Float is about half of 1,152,000 shares outstanding. Arri- $17.2 million on revenues of $423.9 million. Ten per-cent of '82 revenues from vals: "Coopersburg, Penn. company manufactures directional taps and interactive broadcasting, 17.6% from cable. Has Class X, voting -symbol MHPX -(80% must products for cable systems and also constructs systems. Company (symbol AMTV), be owned by Canadians) and Class y non -voting -MHPY-($13.25 ( canadian dol- had net income of $1 million on sales of $32.8 million for year ending March 31st. "' lars] this week). Dividends subject only to 15% Canadian tax. Broadcasting Jul 18 1983 AA bred," when appearing on ABC's Nightline event and participating in it. Ethical debate the night of the debate. The question much Hugh Sidey, an Agronsky & Co. regular debated, at least among the Washington and columnist for Time magazine, however, ensues over press corps last week, was whether Will had came to Will's defense. "He is tested by mil- crossed the line into impropriety. lions of readers and by hundreds of editors conduct of Opinions varied. The New York Daily every week. You can either accept him or George Will News said Will had crossed the line. As a reject him. He's a philosopher. He's a schol- result, the newspaper said it would no longer ar. He's not a reporter on the beat. He sells carry Will's columns. In an editorial, the his biases, his prejudices .... He can do Columnist and TV commentator Daily News said that Will had helped Rea - what he wants as far as helping formulate the says he would not do the same gan's staff prepare the candidate for the de- theology of the Republicans." thing again, after questions bate and "then appeared on ABC television The same topic arose on ABC's This Week arise concerning his connection to comment on the debate and say what a With David Brinkley, on which Will appears with Reagan in 1980 debate fine job Reagan had done without mention- regularly as a news analyst conducting inter- ing his own role." The editorial also criti- views of guests and participating in "round- George Will, the syndicated columnist and cized Will for knowing but failing to report table" discussions. On that program, Will TV personality, has found himself on the that the Reagan camp had used some materi- said he remembered only one question he receiving end of criticism from the press for al from the Carter campaign. asked. (He later said that the question had a change. Will also came under fire on Post -News- been a "recondite" one.) He also revealed At issue: Will participated in the coaching week's Agronsky & Co. Host Martin that President Reagan himself had called of then -candidate Ronald Reagan before the Agronsky, conservative columnist James Will at home after the Agronsky & Co. latter 's1980 television debate with Jimmy Kilpatrick and liberal commentator Carl broadcast, belittling the notion that Will had Carter, then analyzed the candidate's perfor- Rowan all said Will had crossed over the had any significant impact on the candidate. mance, comparing Reagan to a "thorough- necessary boundary between observing an "I grant that there are gray areas and it varies with the kind of journalist you are, and it varies with how much you've made clear and candid your views. My views on the _N. eat 1980 election were not, shall we say, a state secret," Will said. "I think that the rules are different, have to On board at ABC. James G. Bellows (r), man- be different for someone who's a straight aging editor of Entertainment Tonight, is leav- news reporter and someone who ... is paid ing syndicated soft news strip to join ABC News to be opinionated. And I really regret the as executive producer. His principal responsibi- idea that social friendships among journal- lity will be to develop "new magazine program" ists and politicians should somehow be for- for ABC News. Network didn't provide any de- bidden. Because the tendency then is to treat tails, but did say one scenario might be" 90- politicians as abstractions, not as flesh and minute magazine format news program airing blood men and women, but as embodiments opposite CBS's 60 Minutes. Until 1981, when he of political ideals." joined Entertainment Tonight, Bellows's back- In a long commentary in last Sunday's ground was print journalism. He was editor of (July 10) Washington Post, Will said, how- Los Angeles Herald Examiner from 1978 to ever, he wouldn't do the same thing again. 1981; editor of Washington Star from 1975 to For starters, he said, "some" of the questions 1978; and associate editor of Los Angeles raised over his conduct seemed to him to Times from 1966 to 1975. He will assume his have "merit." Second, he said, that sort of new responsibilities Aug. 15 and be based in activity made "so many people anxious." New York. Finally, he said, his relationship with ABC Richard C. Wald, ABC News senior vice president, said ABC turned to Bellows as someone had changed since 1980. While he formerly who can "develop a program outside the regular TV news magazine" format. Because of appeared on ABC only in "semidebate for- Bellows's background in print journalism, Wald said, he's "not constrained by where we come mat with a more liberal person," he now has from" in TV news. Wald, however, was also impressed with Bellows' stewardship at Entertain- a formal relationship with the network, he ment Tonight. "He picked it up and brushed it off," Wald said. said. O The publicity doesn't look as if it will hurt RTNDA winner. Sig Mickelson, former CBS News executive, has won 1983 Radio - Will financially. According to a spokesman Television News Directors Association Distinguished Service Award. He will receive award for the Washington Post Writers group, at RTNDAS international conference in Las Nkgas Sept. 22 -24. Mickelson was among which syndicates Will's column to about 400 founders of the Radio News Directors Association, organized in 1946 and forerunner of newspapers, the Daily News, as of early last RINDA. He joined CBS in 1943 and was named president of CBS News and Sports in week, was the only paper that had indicated 1956. it was canceling. Two papers, in fact, said O they wanted to pick up the column if com- Paring. CBS News is cutting back on original feature material in its Nightwatch news petitors in their markets dropped it, the program which airs from 2 a.m. to 6 a.m. weekdays. Effective around middle of August, spokesman said. original features will run during first two hours of program only, and be repeated in second David Burke, vice president and assistant two hours. Live news updates, however, will continue to run throughout entire four-hour to the president, ABC News, said the net- program. CBS spokesman said cutback may affect "small percentage" of current 75 work, to his knowledge, had received no Nightwatch staffers. complaints from affiliates. And, noting that the behavior in question had occurred before Will became formally associated with ABC

Broadcasting Jul 18 1983 45 and that Will already had said he wouldn't do the same thing again, Burke said Will's ac- tivity hadn't raised any credibility problems for the network. ng RgMfLC-°.-ILI Llg@

1 PROPOSED I above average terrain. Broker: Blackburn & Galloway files for retrial. Dr. Carl A. KXA(AM)-KYYX(FM) Seattle Sold by O'Day Co. Inc. Galloway, the southern California physi- Broadcasting of Washington, debtor in pos- KRKR(AM) -KFKF(FM) Kansas City, Kan. cian who last month lost a $4.5 million session, to Madison Park Broadcasting Ltd. Sold by Allbritton Communications Co. to slander suit against CBS News and prin- for $5.5 million. Seller is owned by Pat Sconnix Group Broadcasting Inc. for $4 mil- cipals involved in the production of a O'Day, H. Rand Ginn, Brent T. Larson and lion ( "In Brief," July 11). Seller, based in 1979 60 Minutes broadcast, last Monday Robert Bingham. Ginn and O'Day have in- Washington, is headed by Joe L. Allbritton, (July 11) filed a retrial motion in Los Ange- terests in KORL(AM) Honolulu. Larson and chairman. It also owns five TV's. Buyer, les Superior Court. Bingham have no other broadcast interests. based in Laconia, N.H., is headed by Scott Attorney Bruce Friedman filed the re- Buyer is principally owned by Richard B. R. McQueen, president. It owns wzzC(FM) quest on behalf of Galloway, who alleged Pratt and Daniel D. Nelson, Seattle busi- East Moline, Ill.; WOCB(AM)- WSOX -FM West that jury misconduct, evidence tamper- nessmen with no other bróadcast interests. Yarmouth, Mass.; WKZU(AM)- wLNH -FM La- ing and inappropriate instructions to the Ginn will retain 1% interest in station. KXA conia, N.H.; WCMF(FM) Rochester, N.Y.; jury were factors in the month -long trial is on 770 khz with 1 kw full time. KYYx is WTMA(AM)- wssx -FM Charleston, S.C. KRKR that ended in a jury verdict in favor of on 96.5 mhz with 81 kw and antenna 1,220 is on 1340 khz with 1 kw day and 250 w CBS on June 6. feet above average terrain. night. KFKF is on 94.1 mhz with 100 kw and Friedman insisted that Swink's instruc- antenna 460 feet above average terrain. tions to the jury were too narrow and inap- KESQ -TV Palm Springs and KECY TV El Cen- Broker: Blackburn & Co. Inc. propriately applied a public-figure rather tro, both California. Sold by Pacific Media than a private -citizen standard for slan- Inc. to Cimarron Broadcasting of California KZHI(AM) Honolulu Sold by Radio Hawaii der. Swink asked the jury to rule on wheth- Inc. for about $4.5 million ( "In Brief," July Inc. to KSZHI Radio Inc. for $1.2 million. er CBS and correspondent Dan Rather 11). Seller is subsidiary of publicly traded Seller is owned by Carolyn Wagenvoord, and producer Stephen Glauber had act- Esquire Inc., which is based in New York chairman (50%), and her children, Alice ed with reckless disregard of the truth" and headed by Bernard Krauss, president. It (20 %), Barry, Michael and Sam (10% each). instead of mere negligence when they has no other broadcast interests. Buyer is It has no other broadcast interests. Buyer is linked Galloway's name to an alleged in- publicly traded company, headed by record- owned by James E. Quinn Jr. (51 %) and his surance fraud scheme in the network pro- ing artist, Harry Nilsson, chairman, and Ben son, Ronald K. (49 %). They are San Diego - gram. Friedman also claims to have new West, former president of xoKH -TV Oklaho- based investors in reciprocal trade business evidence that an appointment card used ma City and operator of Studio 25 there. and have no other broadcast interests. KzHI by CBS in its defense was "manufactured KESQ -TV is ABC affiliate on channel 42 with is on 1080 khz with 5 kw full time. in the last few months" and thus could not 316 kw visual, 45.8 kw aural and antenna KKBZ -AM-FM Santa Paula, Calif. Sold by have played a role in the episode's prep- 630 feet above average terrain. KEc '-Tv is Pacwest Radio to Kachina Broadcasting aration. ABC affiliate on with 316 kw vi- Corp. for $1,104,600, including assumption sual, 34 kw aural and antenna 1,720 feet of $650,000 in liabilities. Seller is owned by John R. Lego, Gordon L. Miller and James Johnson. Johnson is receiver for Thomas Chilcott, who is serving prison term for commodity fraud. None has other broadcast interests. Buyer is headed by William S. Late Spring Sales* Sanders, president. It also has interest in KDHI(AM)-KQYN(FM) Twentynine Palms, Ca- WRHY-FM Starview (York), Pennsylvania $ lif.; KPER(FM) Hobbs, N.M.; KVKM(AM) and 525,000 permittee of new FM at Monahans, Tex., WGH-AM/FM Newport News, Virginia $3,200,000 and KKZZ -AM -FM Lancaster, Calif. KKBz is on 1400 khz with 1 kw day and 250 w night. WCIB-FM Falmouth, Massachusetts $2,000,000 KKBZ -FM is on 96.7 mhz with 3 kw and antenna 1,600 feet above average terrain. WMNX-FM Tallahassee, Florida $ 950,000 Broker: Chapman Associates. KUUK-AM Wickenburg, Arizona $ 105,000 KQKK(FM) Manteca, Calif. Sold by McFad- den Broadcasting Co. to Jonsson Communi- WLCX/WLXR La Crosse, Wisconsin $1,300,000 cations Corp. for $1,072,000. Seller is KRAB-FM Seattle, Washington 54,000,000 owned by Jack L. McFadden Sr. and wife, Virginia Jo. They are also applicants for new FM at Twain Harte, Calif. Buyer is principal- *All subject to FCC approval ly owned by Kenneth A. Jonsson, president (65 %), and family. It also owns KENZ(AM)- KROY(FM) Sacramento, Calif. , and KROI(AM) Sparks, Nev. KQKK is on 96.7 mhz with 3 If you want RESULTS, call your nearest Blackburn office. kw and antenna 320 feet above average ter- rain.

WAMT(AM) -WAJX(FM) Titusville, Fla. Sold by Brevard Broadcasting Co. to Ogden BLACKBURNCOMPANY,IC. Newspapers Inc. for $700,000, including $200,000 noncompete agreement. Seller is RADIO TV APPRAISALS CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING equally owned by Alastair B. Martin and wife, Edith P. They also own five AM's and WASHINGTON, D.C., CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA five FM's. Buyer, based in Wheeling, 20036 60601 30361 90212 W.Va., is headed by G. Ogden Nutting, 1111 19th Street. N.W. N. Michigan Ave. Blvd. 333 400 Colony Square 9465 Wilshire president. It 15 (2021331 -9270 (312) 346-6460 (404) 892-4655 (213) 274-8151 owns daily newspapers in West Virginia, Florida, Iowa, Minnesota and 7/18/R3 New York; WGSN(AM)- WNMB(FM) North

Broadcasting Jul 18 1983 46 Myrtle Beach, S.C., and wroN(AM) Staun- interests. Buyer is owned by Billy G. Tom- broadcast interests. WKOL is daytimer on ton, Va. WAMT is on 1060 khz with 10 kw linson, president; his wife, Helen A., and 1570 khz with I kw. day and 5 kw night. WAD( is on 98.3 mhz their son, Omer C. Senior Tomlinsons are APPROVED with 3 kw and antenna height 234 feet above Garden Grove, Calif., publishers of Clergy average terrain. Talk. Omer Tomlinson is operations man- KKIS(AM) Pittsburg, Calif. and KDFM(FM) ager for WCLI(AM)- WZKZ(FM) Corning, N.Y. WIHN(FM) Normal, III. (Bloomington, Ind.) Walnut Creek, Calif. Sold by Schofield is 1240 khz with 500 w day and Sold by McLean Communications Corp. to Wwwc on Broadcasting Co. Inc. to Harry and James 250 w night. Broker: Associates. Gerald Mason and Stanley Bell for Chapman Chabin for $1.7 million including $100,000 $700,000. Seller is principally owned by KDOV(AM) Ashland, Ore. Sold by Faith noncompete agreement. Seller is headed by Hamuel A. Hassan, president. He has inter- Tabernacle Inc. to Atkinson Adventures for Phillip Hoffman, president, who has no oth- er ests in WILY(AM) -WRXX(FM) Centralia, Ill., $372,500. Seller is headed by Leo C. Wine, broadcast interests. Buyers are brothers and Wens(AM) Bristol, Conn. Buyer is equal- president. It has no other broadcast interests. (50% each). James Chabin is former West- ly owned by Gerald Mason and Stanley E. Buyer is owned by Perry A. Atkinson, his ern marketing manager, CBS -owned TV sta- Bell. Mason is applicant for new FM at Las wife, Peggy K.; Lee Rehana and wife, Ber- tions. Harry Chabin is president of Arvada, Vegas. Bell is general contractor and devel- nice (25% each). Perry A. Atkinson is appli- Colo. -based oil drilling company. They have no oper in San Luis Obispo, Calif., and has no cant for new AM at Placerville, Calif. He is other broadcast interests. KKIS is on 990 other broadcast interests. WIHN is on 96.7 Sacramento business consultant. Peggy At- khz with 5 kw full time. KDFM is on 92.1 mhz with 3 kw and antenna 300 feet above kinson is secretary; Lee Rehana is Medford, mhz with 3 kw. average terrain. Ore., property manager, and Bernice Rehana WMOA -AM-FM Marietta, Ohio Sold by is homemaker. KDOV is daytimer on 1350 WMOA Inc. to Employe KBMJ(FM) Phillipsburg, Kan. Sold by Ben- Owned Broadcast- khz with I kw. gel Broadcasting Inc. to Barracuda Broad- ing Corp. for $1 million, including WWJZ(AM) Sanford, Fla. Sold by Sunshine casting Inc. for $620,000. Seller is headed $180,000 noncompete agreement. Seller is to William A. Masi by Bernard M. Brown, president. It also Air Broadcasting Corp. owned by Ray H. Rosenblum, president. He including noncompete has owns KKAN(AM) Phillipsburg. Buyer is for $283,000, $3,000 no other broadcast interests. Buyer is is by N. owned by Jan D. Parker, president, and Ken- agreement. Seller owned William principally owned by Carl Clovis, president Udell, president. also has interest in wlMS- WBRJ(AM) neth R. Kohrs (50% each). It has no other It (51%). It also owns Marietta. Clo- (AM) City, and WKAM(AM)- broadcast interests. KBMI is on 1490 khz Michigan Ind., vis is also president and part owner of WZOW(FM) Goshen, Ind. Buyer has interest WCKX(FM) London, Ohio. To with I kw day and 250 w night. comply with in WVCF(AM) Ocoee, Fla., and WBGC(AM) FCC duopoly rules, EOB will spin off WMOG(AM) Brunswick, Ga. Sold by Bur- Chipley, Fla. Wwiz is on 1400 khz with 1 WMOG(AM) to Washington Technical College rows Broadcasting Co. to WBA Corp. for kw day and 250 w night. (see "For the Record," page 54). WMOA is $590,000. Seller is owned by Robert T. Shir- WKOL(AM) Amsterdam, N.Y. Sold by Jedco on 1490 khz with 1 kw day and 250 w night. president Robert Bur- cliff, (68.8 %), and Broadcasting Corp. to Metter Broadcasting WMOA -FM is on 94.3 mhz with 3 kw and rows (31.2 %). Shircliff also has interest in Inc. for $220,000. Seiler is principally antenna 200 feet above. average terrain. WLLL(AM) -WGOL(FM) Lynchburg, Va. Bur- owned by Edward E Stanley, president o Other approved stations include: rows has no other broadcast interests. Buyer (51%). It also owns wsCG(FM) Corinth, N.Y. WMOA(AM) Marietta, Ohio and KEMM(FM) is owned by James I. Arbogast, president; Buyer is owned by Michael L. Metter, New Commerce, Tex. (see "For the Record," Robert P. Bartlett Jr., Joel R. Williams York -based investment broker with no other page 54). (28.33% each), and Linda D. Cate (15 %). Arbogast is Centerville, Ohio, businessman; Bartlett and Williams are Dayton, Ohio, at- torneys. Cate has interest in KTGR(AM)- KCMQ(FM) Columbia, Mo.; KJEZ(FM) Poplar Bluff, Miss., and WQPD(AM) Lakeland, Fla. Midwest WMOG is on 1490 khz with I kw day and 250 w night. Class B FM Price $1.5 million -terms WOSA(AM) Sarasota, Fla. Sold by Suncom Excellent Growth Market Inc. to Horizon Communications Inc. for Real Estate Included $550,000. Seller is owned by Carroll P. Good Owner /Operator Opportunity Newton, Edward A. Rogers and wife, Patri- cia, who have no other broadcast interests. Buyer is headed by Jim Seemiller, Sarasota, Fla., broadcast syndicator. Others in buying. Southeast group are Ed Schwarzer and Mario Anesi, Class C FM Price $2.2 million Florida real estate investors. They have not -cash other broadcast interests. WQSA is daytimer' Best Facility in Market on 1220 khz with 1 kw. Broker: Beckerman: 1983 Billing $1 million Associates Inc. KNNX(AM) Huntsville, Tex. Sold by East Texas Wireless Radio to Broadcast Commu- nications Inc. for $425,000. Seller is princi- A Confidential Service to Owners S Ounlihetl 8u1 ^ pally owned by Peggie McClish Werlinger (51 %). It has no other broadcast interests. Buyer is owned by Jack. B. Nichols, presi- CECIL RICHARDS dent, Jack Haney (45% each) and J.D. Dick- LIN.CORPORATED enson (10 %). It also is applicant for new AM at Huntsville, Tex. KNNx is on 1400 khz MEDIA BROKERS with 1 kw day and 250 w night. WWWC(AM) Wilkesboro, N.C. Sold by NEGOTIATIONS FINANCING APPRAISALS Wwwc Inc. to Tomlinson Broadcasting TV CATV RADIO NEWSPAPERS Corp. of Wilkes County for $410,000. Seller is owned by Jeff B. Wilson Jr., president, 7700 LEESBURG PIKE, FALLS CHURCH, VA 22043 1703) 821 -2552 Paul L. Cashion and Jeff B. Wilson Sr. Last owns 90% of WEGG(AM) Rose Hill, N.C., MIDWEST OFFICE 4320 ROAD, and 11% of wzoo(AM) Asheboro, N.C.. Ca- DUNDEE NORTHBROOK, IL 60062 1312) 291 -0188 shion and Wilson Jr. have no other broadcast

Broadcasting Jul 18 1983 47 ESPN carried nearly twice the amount of Final score for USFL: regular season games carried by ABC -34 in all -with regular Saturday night and ABC, ESPN call it winner Monday night prime time telecasts, and a couple of doubleheader contests as well. First season ends for new football And if the USFL shows the same kind of (The two playoff games and the champion- league: networks that carried growth (in terms of viewer interest) as the ship game were televised solely by ABC.) games profess satisfaction even AFL showed in its early years, ABC will Overall, ESPN averaged a 3.3 rating for its though ratings and attendance renew its contract for another two years USFL coverage, a 3.0 for Saturday games declined from first game (1985 and 1986) or more. In its second year, and a 3.5 for the Monday night coverage. AFL games on ABC averaged a 6. I rating, "We are pretty pleased with the results," said Despite declines in both viewing levels and and in 1962, the third year, a 6.5. an ESPN spokesman, who noted that the game attendance as the season progressed, Attracting viewer interest in a new sports network's overall USFL rating average was and financial losses for all but one team, the league is not "a dynamic process," said the almost 50% higher than its prime time aver- United States Football League's first season spokesman. "It takes a while." He added age for the fourth quarter of 1982. is being heralded as a success by the league that ABC "went into it knowing that it would ESPN's highest rated games were two that and the two networks that carried its take time to build." garnered a 5.3 rating on Monday nights dur- games-ABC and ESPN. And, at this point, ABC's Spence was a recent guest on the ing the first half of the season, while its two indications are that, barring unforeseen ca- network's SportsBeat program, a weekly in- lowest rated games scored a 1.9 rating in the tastrophes, the league will have its contract terview program hosted by Howard Cosell. second half of the season (one each on a with ABC renewed beyond the second year, Asked by Cosell if ABC would renew its Monday and a Saturday). and perhaps ESPN's as well. USFL contract after the current one expires In addition to the fact that HUT levels The regular USFL season ended Sunday, at the end of next season, Spence responded, were lower during the second half of the July 3. ABC averaged a 6.0 rating and a 17 "My opinion now is that the answer is yes." season, an ESPN spokesman noted that the share over its 18 -week schedule of Sunday Spence added that his opinion was based on caliber of play was "much lower" in the ear- afternoon telecasts (with the exception of "an expectation" that audience levels and ly games, which may have encouraged some one game in June, which was aired on a game attendance would both increase during viewers sampling the first contests not to Friday in prime time). the next season. develop a USFL habit. ESPN averaged a 3.3 rating overall for its ABC claims to have made a profit from its The spokesman also indicated that while 34 regular- season telecasts. coverage of USFL this year. Regular- season ABC had the flexibility to pick among sever- Only one game, the first, seen on ABC on 30- second spots were priced at $30,000; al games each week to televise, ESPN did March 6, came close to producing a viewer- playoff spots at $35,000. Thirties for the not, and therefore the latter may not have ship typical of a championship game between the Michigan had access to the best games, from a com- telecast, with a 14.2/33. ABC's lowest rated Panthers and the Philadelphia Stars played petitive standpoint. games, seen on June 12, garnered a 3.3/12. yesterday (July 17) sold for $60,000. Major The spokesman also expressed optimism And the ABC ratings did appear to decline sponsors throughout the season included that interest in the USFL next season progressively throughout the season, with Gallo, Anheuser Busch, Buick, Chevrolet, "shouldn't be anything but greater," given most of the early games generating 6 -plus Dodge, Honda and Miller. the fact that the league will be expanding to and 7 -plus ratings and those in the latter half At the start of the season, ABC had six new television markets next season, and receiving 4's and 5's. Share levels were a planned to televise regional contests on only perhaps a seventh, if rumors that the Boston little more consistent, hovering within a cou- four occasions, but ended up providing re- Breakers will move to Indianapolis prove ple of points of the final average throughout gional coverage (two games) during 12 true. Five new markets are certain: San Ant- the season. weeks of the schedule, to the benefit of both onio, Tex.; Pittsburgh; Houston; Tulsa, An ABC spokesman contended the de- he audience and the teams, which received Okla., and Jacksonville, Fla., with the sixth cline in ratings was more a reflection of the greater exposure. likely to be New Orleans or Memphis. If overall decline in levels of U.S. homes using interest does pick up, it's likely that ESPN television from early spring to early summer Humanitas winners. The Los Angeles - will renew its contract with the USFL as than of viewer disenchantment with the based Human Family Educational and well. "It's fair to conclude that," said James USFL. He noted that U.S. HUT levels in the Cultural Institute awarded its ninth annual R. Dullaghan, senior vice president, produc- Sunday 1:30 p.m. to 4:30 p.m. time period Humanitas awards July 7 to writers of tion, ESPN. declined from 37% in March to 32% in April three television programs (90- minute, Commenting on ESPN's first year of to 29% in May and 27% in June. 60- minute and 30- minute categories) USFL coverage, Dullaghan said, "It was a Before the season began, Jim Spence, whose "communicative value most en- difficult season to embark on," given the senior vice president, ABC Sports, said he riches the viewing public." The $25,000 fairly chaotic start that the league got off to hoped that the ABC telecasts would average award for best 90- minute program went with its constantly changing team rosters. at least a 5.0 rating, which some critics sug- to Marshall Herskovitz and Edward Zwick But, he added, "we were pleased with the gested at the time was perhaps a little lower for Special Bulletin, which aired on NBC. result." than ABC officials were actually hoping for, The $15,000 award for best 60- minute A spokesman stopped short of saying but which was used as a hedge against poten- program went to David Pollock and Elias ESPN made a profit from its USFL cover- tially worse ratings. The ABC spokesman Davis for the Hill Street Blues episode age, but did say the coverage "generated pointed out that the 6.0 average for ABC's (also NBC) entitled "Trial by Fury." The more revenues than any other series of first USFL season was slightly better than $10,000 award for best 30- minute pro- games we've carried." He noted, however, the network's coverage of the first American gram went to David Milch for the that the USFL was "probably the most ex- Football League football season back in M *A *S *H episode entitled "Who pensive to cover from a production stand- 1960. (The AFL subsequently merged with Knew?" Award for a fourth category, best point," of all the events the network has cov- the NFL in 1965.) That first year, ABC's documentary, was not presented this ered. AFL ratings averaged 5.8, during higher year, according to an institute spokes- Major USFL sponsors for ESPN this year HUT-level months in the fall and winter, the man. included Ford, Anheuser Busch, American spokesman noted. Motors, duPont, GMC, Mattel, Michelin,

Broadcasting Jul 18 1983 48 Nissan, Noxema, Timex and A.C. Delco. And though only one USFL team actually made money for its first year effort (none were expected to), the Denver Gold, which had an average home attendance of 41,736, the league came close to achieving its stated per-game average attendance of 25,000. It MORE THAN fell short by less than 200, with an average attendance of 24,824 per game. Chet Simmons, commissioner of the USFL, expressed satisfaction with the way 1500 IN USE things went during the league's first year. He said the caliber of play has improved "light years" from the first few games, which he described as "tentative, dull and filled with a lot of mistakes."

Showtime, Movie e 11~111.1 Channel to meet with Justice on e MINIM proposed merger Baxter and executives of movie studios to get together to discuss Justice's attempt to block merger on antitrust Assistant Attorney General William Baxter, who heads the Justice Department's antitrust division, is scheduled to meet today (July 18) with senior executives of the three Hol- lywood motion picture studios that have pro- MULTI -DECK posed a joint takeover of the nation's second 5300B and third largest pay television services, Showtime and The Movie Channel. A de- For reliable, quiet, cool operation partment spokesman confirmed last week the meeting was slated to take place, but Most reliable three deck on the market. Our declined to offer names of other participants 5300B with plug -in decks for unsurpassed ac- or topics of discussion. Officials of the companies involved in the cessibility. Unique internal bulkhead mechanical merger proposal- , Warner Brothers Inc. and Universal Stu- design insures stable and accurate deck and dios-had asked the Justice Department on capstan positioning independent of front panel June 13 for a meeting with top antitrust divi- sion officials, following the department's reference. June 10 announcement that it would file a civil antitrust suit to block the proposal. More Features? Baxter's office acted on a staff recommenda- tion, arguing that combining Showtime and Rugged machined deck, quiet cool operation with The Movie Channel would have an anticom- reliable low voltage, solid -state solenoid switch- petitive impact on the pay television indus- try. Representatives of the studios said at the ing and rear panel LED ser- time they would not go ahead with the ven- ture until a meeting with Baxter or his top vice aids. Motherboard con- aides took place. wiring Studio executives did not respond to struction eliminates BROADCASTING'S inquiries last week, but it harness. It's all there in the is believed they will try to persuade Baxter the joint venture should be approved, possi- 5300B. >, bly in a restructured form. Among those ex- pected to attend the meeting in Washington All leads through For more information, your deck go are Paramount Pictures Chairman Barry contact this plug -in connector local Distributor, ... Diller and Sidney J. Sheinberg, president Broadcast Electronics nothing to disconnect to or call. and chief operating officer of MGM Inc., remove deck. which owns Universal, plus representatives of Warner Brothers Studios, which co -owns The Movie Channel with American Express BROADCAST Co., and Viacom International, which owns I-E ELECTRONICS INC. Showtime. Proponents of the merger contend that 4100 N. 24th ST., P.O. BOX 3606. QUINCY, IL 623053606, (217)224 -9600, TELEX: 25 -0142 Showtime, with 3.5 million subscribers, and

Broadcasting Jul 18 1983 49 The Movie Channel, with about 2.5 million policy of loading the summer schedule with Among the original programs that Show - subscribers, would be a stronger competitor reruns. And some of the limited series, an time has on tap for the summer are several to Home Box Office, the largest pay service ABC spokesman said, could be used for concerts, including the Diana Ross concert with more than 11 million subscribers, if the midseason replacements next year. which will be carried live around the world services were combined. A separate Justice The new programs, except for Two Mar- via satellite this Thursday (July 21) from Department investigation is continuing into riages, also are being taped, a departure from Central Park in New York. Showtime has the the establishment of TriStar Pictures, a new the traditional use of film. ABC has said in exclusive U.S. pay cable rights. Showtime movie studio created by a joint venture of the past that it would experiment with video- also has exclusive rights to the US Festival, a HBO, Columbia Pictures and CBS Inc. tape production to reduce production costs. week-long series of performances by a num- The two new programs debuted by CBS ber of rock 'n' roll bands that gathered in are from CBS News. On the Road with California last month. In August, Showtime Summer TV showing Charles Kuralt and Our Times with Bill will present four 90- minute specials on that Moyers, for the week ending July 10, scored, festival. signs of more respectively, 10.5/20 and 9.3/17. While all Also in August, the pay service will pre- the 11 CBS made -for-TV movies scheduled sent its second made -for-pay movie, entitled original programs for July and August are reruns, eight of the Prisoners of the Lost Universe, a science fic- 13 theatricals scheduled are first-runs. First - tion drama about a group of contemporary Departing from traditional fare run theatricals on CBS scheduled for July 16 human beings who travel to a fourth dimen- of all reruns, ABC takes lead in through August 20 include "Fedora," "Holo- sion. The movie, if popular with viewers, scheduling some new programs, caust," "Zoo," "The Promise," "Manbeasts" may also be parlayed into a series. Falcon's but CBS, NBC also have new and "The Passage." On Aug. 13, CBS also Gold, Showtime's first made -for-pay movie, offerings; HBO, Showtime provide will broadcast "The Exorcist" for the third which aired last November, is now being competition from cable time. developed for a series. CBS plans no specials until late August. In an effort to halt viewer defection to cable, On Aug. 30 it has scheduled another episode the poolside and beaches, ABC has taken the in The Body Human series, to be followed lead in trying to stem the summer exodus by the first broadcast of the Miss Teen USA Nielsen links from network television viewing by intro- Pageant. ducing five new prime time programs. ABC NBC, besides introducing Buffalo Bill viewers with will premiere two dramas, two comedies and this summer, is working on Pump Boys and one program focusing on the Hollywood en- Dinette, a one -hour pilot set for September product usage tertainment community for limited broad- and adapted from a stage musical. On Aug. casts until the launch of the new season in 7 at 7 -8 p.m., NBC will broadcast Just a Research will show percentage late September. Little More Love, a special about adopting of station's viewers that use CBS and NBC have each introduced two older children, hosted by Michael Warren of specific product; data, called new programs into their summer prime time Hill Street Blues. N -PAR, available in August schedule, but in general are taking a more In early September, NBC plans to air The moderate position than ABC in regard to Yummy Awards, a special celebrating the A.C. Nielsen Co. has produced its first program changes. best in Saturday morning children's enter- product usage /audience viewing reports, ABC on Tuesday, July 5, at 8 p.m., pre- tainment and, on Sept. 17, the Miss America linking what people watch with what they miered The 1/2 Hour Comedy Hour, which Pageant, hosted by Gary Collins. September buy and use. ranked second in its time period, averaging on NBC will also see another Alexander Co- The initial reports, announced last week, an 11.5 rating/22 share, against NBC's A hen Production special, The Best of Every- are for the New York, Los Angeles and Chi- Team (16.3/32) and CBS's On the Road with thing, a tribute to individual achievements. A cago markets. One for San Francisco is be- Charles Kuralt (10.5/20). Five episodes of Bob Hope special is also scheduled for that ing compiled now. The 1/2 Hour Comedy Hour have been month. Officials said the reports, N -PAR (for scheduled. Another reason ABC cited for its new Nielsen Product/Audience Reports), are tai- The second ABC comedy series is Reggie, limited series is to meet the challenge posed lored to the individual markets. They cover based on the British television series about by cable. In prime time, HBO will be run- 59 major product categories, according to an "average guy trying to cope via his fanta- ning movies such as "Rocky III," "Grease Nielsen, and provide more than 450 main sies." Six episodes have been scheduled for II," "Friday 13th, Part HI" and "The Pirate and subcategory product/audience profiles the series, set to debut Tuesday, Aug. 2, at Movie," all in July. For August, HBO plans for each station. 9:30 -10 p.m., before moving into its regular "The Best Little Whorehouse in Texas," For each product category, the reports pro- time slot on Thursday at 9 p.m. "Barbarosa," "Gregory's Girl" and "Fire- vide estimates of total users in the market, In the drama category, ABC will debut fox." by percent and by number. The market totals The Hamptons, a one -hour dramatic series Specials on HBO in July include The Fi- are then broken down to show the percent- in five episodes, set -and shot -in the Long nal Show, a feature on rock group The age and number of users viewing each sta- Island resort community of that name, on Who's 1982 farewell North American tour, tion, by daypart, with more than two dozen Wednesday, July 27, from 9 to 10 p.m. which debuted July 4. On July 24, HBO will dayparts covered. There is also an index in- ABC's second new series is Two Mar- premiere Billy Joel in Concert, taped at the dicating the extent to which a station's prod- riages, an hour-long "drama celebrating the end of his latest tour. HBO also was to cable - uct rating is higher or lower than the station's family and friendship" of two contrasting cast the Michael Spinks -Eddie Mustafa Mu- total rating as reported in the regular Nielsen families-one traditional and the other cre- hammad light heavyweight boxing cham- Viewers in Profile reports. ated out of second marriages. It will pre- pionship live on Friday, July 15. For example, one station may have a 10 miere on Tuesday, Aug. 30, at 9:30 -11 p.m., On Aug. 28, HBO will premiere Laur- rating among households that shop at A &P, but will slip into a regular schedule on ence Olivier and Jackie Gleason as Mr. Hal- another station has a 4 rating among such Wednesday, Aug. 31, at 9 p.m. At least four pern and Mr. Johnson, a one -hour drama shoppers and a third station also has a 4. episodes are planned. about a widower who meets a man who had Those ratings are shown for the stations in In association with its owned and operated been his wife's lover for 45 years. On Aug. the daypart involved and with them is shown KABC -TV Los Angeles outlet, ABC will pre- 9, HBO exclusively will premiere American the number of "A &P homes" each rating miere Eye on Hollywood on Thursday, Aug. Family Revisited: The Lauds -Ten Years represents. There is also, for each station, an 4, at 8 p.m. The half -hour series will "focus After. This HBO documentary revisits the index: This shows-continuing the exam- on the people, places, fashions and events of family who opened their doors for seven ple-that the first station's rating among the movie capital." Five episodes are months to allow a film crew to record their A &P shoppers is 23% higher than the sta- planned. life for American Family, a 12-hour series tion's rating in the Nielsen VIP report; that The new limited series are part of ABC's that appeared on public television 10 years the second station's A &P rating is 10% high- plan to depart from the traditional network ago. er than the station gets in VIP and that the

Broadcasting Jul 18 1983 50 third station's A &P score is 3% less than its consideration on the national reel each VIP score. week, but those stories can now run any- Ratings Roundup The idea, according to Nielsen, is for sta- where from two to eight minutes. Crew also tions with high product ratings to use that said "key content areas" will be locked into Powered by its coverage of the major fact in support of pitches to the appropriate the program each night focusing on people, league All Star baseball game, which advertisers. adventure, entertainment, city guide and was the weeks biggest audience draw, The usage /viewing information is pro- style /trends. NBC -TV took first place in the prime time vided for households and for seven demo- In addition, a new "assignment" system Nielsen ratings for the week ended July graphic groups: persons aged 12 -plus, adults will be instituted. As it stands, the stories 10. NBC had an average 12.7 rating /25 18 -49, adults 25 -54, adults 18 -plus, women submitted by PM member stations are re- share for the period, with CBS -TV second 18 -plus, men 18 -plus and teen -agers 12 -17. viewed for the national reel by a staff at at 12.0/24 and ABC -TV third at 11.4/23. The product usage data was collected by Group W's KPIX(TV) San Francisco, but sub- NBC not only won Wednesday night questionnaires sent to all Nieisen Station In- missions are left to the individual station's with a 21.5/39 for the baseball game and dex (NSI) in -tab diary households for the judgment. Now the national staff will be a 21.0/37 for the 8 -11 p.m. NYT hours ( "In previous sweep measurement period, to be handing out assignments to individual sta- Brief," July 11), but captured Monday completed by all family members aged 12 tions in exchange for that story being guar- and Tuesday nights as well. CBS won and older. Nielsen said over 90% of the anteed a place on the national reel. However, Thursday, Friday and Sunday nights, and homes returned questionnaires, which were stations have the option to refuse the assign- ABC took Saturday. and tabulated the house- ment. Presently about 80 stations participate edited to profile The first episode of ABCs The 1/ß holds and each of their members as a product in the PM cooperative. Hour Comedy Hour, Tuesday at 8 -8:30 user. The usage data was then crosstabbed The program will also look different: it is p.m. (NYT), produced an 11.5/22 to rank back to the original viewing data for each getting computer-generated graphics for the 33d for the week. Against it, demographic group to get the usage /viewing opening, closing and commercial break por- the third Tuesday episode of estimates. tions of the program to help provide it with a CBS's On the Road N -PAR, according to Nielsen, brings TV "more upbeat packaging," Crew explained. with Charles Kuralt scored a 10.5/20, "into the age of target marketing," meaning Crew also hopes to cut down the delivery- ranking 38th, while a repeat episode of that broadcasters are "not limited to house- to-air gap, which currently runs about four NBC's A Team pulled an 18.0/34 to rank holds and traditional demography in sales weeks. The new assignment system should third for the week. CBS's Our Times with development" and that advertisers and agen- help cut that period down to two weeks, he Bill Moyers, following On the Road, had cies can plan and spend their advertising dol- said. a 9.3/17, ranking 46th. lars more effectively. Crew predicts the new format will have a She's With Me, a pilot on CBS Monday Stations must buy the full report for their programing mix of one -third "assigned" ma- at 8:30 -9 p.m., did a 9.1/21, ahead of market (or not buy at all) at prices said to be terial, one -third national unit produced ma- Monday Night Baseball's night -long 8.9/ between $36,000 and $39,000 per station. terial, and one -third unknown material sub- 20 on ABC but behind its halt -hour oppo- Advertisers and agencies may buy as little as mitted by member stations. Stations will still sition on NBC, a Family Ties repeat, one product category, at substantially lower be required to carry one -third of the reel each which came in with a 10.0/23. prices. The N -PAR data will also be avail- night, and Group W will continue to keep Outside prime time, Peter Jennings able through the NSI -Plus on -line facilities one 30- second spot. took over as substitute anchor of ABCs When PM started beginning in August. five years ago, Crew World News Tonight, which scored an access 8.5/20, up from 8.3/19 the week before. programs. Since then, he pointed out, pro- Jennings will continue grams like Tonight, NBC's as anchor while Entertainment regular `PM Magazine' Real People and ABC's That's Incredible anchor Frank Reynolds recuper- have sprung up, modeled after the PM for- ates from viral hepatitis. CBS Evening to be remade mat. While Crew didn't say PM was becom- News continued to lead, at 10.5/24, and ing squeezed out, he said: "It's important NBC Nightly News was second at 8.6/ Group W to make major changes PM distinguish itself again." 20. in its access strip including Crew said the new design will be faster The First 20 changing assignment system; it paced, more topical and timely, and "cover a 1. Major League All Star will also offer program to wider range of topics." The number of sto- Baseball Game NBC 21.5/39 stations below 75th market ries per program will increase from four to 2. Hart to Hart ABC 18.9/34 3. A Team (R) NBC 18.W34 six, he said. 4. Jefferson+ CBS 16.5/29 In order to "position itself for the future," The "prepackaged" version has become 5. Remington Steele NBC 16.4/29 Group W Productions last week said PM available to markets 75 and below because 6. Simon & Simon CBS 16.2/30 Magazine, its highly successful cooperatively "we had the biggest fallout in the smallest 7. NBC Saturday Night produced access strip, would undergo major markets," Crew explained. The prepack- Movie -Alcatraz part 1 NBC 16.2/28 8. 20/20 ABC 16.0/30 changes when it enters its sixth season on version a aged contains full palate of PM 9. Hill Street Blues NBC 15.9/30 12. Sept. For the first time since 1978, when programing, and the local station need not 10. Magnum, P.I. CBS 15.6/33 Group W began to sell the PM Magazine produce any of it. At one time, more than 11. Trapper John, M.D. CBS 15.5/27 concept outside the markets of its five 100 stations carried PM, he said, but many 12. CBS Wednesday Night owned television stations-where it airs as of the smaller market stations could not af- Movie, "Reunion" CBS 15.2/26 Evening Magazine -the program is being ford to produce their own local segments, 13. 60 Minutes CBS 15.0/34 pulled in for an entire format overhaul. 14. Knight Rider NBC 14.8/29 and so they dropped it. 15. Three's Company ABC 14.5/26 Also for the first time, a "prepackaged" Local production budgets for PM seg- 16. One Day at a Time CBS 14.0/26 version of the program will be available to ments run anywhere from $75,000 to 17. 9 to 5 ABC 13.9/24 stations below the 75th ranked market. $100,000 annually at smaller-market sta- 18. Major League All Star Pre- The changes are organic and not merely tions to $500,000 to $750,000 annually at game NBC 13.5/30 cosmetic, said Dick Crew, executive produc- 19. Falcon Crest CBS 13.4/26 major-market stations. The average, he said, 20. Love Boat ABC 13.0/28 er of PM Magazine. For starters, he report- runs between $150,000 to $200,000 annual- ed, segments produced by the national PM ly. The Final Five staff member and stations "will run no long- The revenues PM earns from selling the 62. ABC Monday Night Base- er than they need to," meaning stories no prepackaged version will be plowed back ball Pregame ABC 7.3/18 longer will be locked into their six -minute into promotional advertising during the 63. Ripley 's Believe It Or Not ABC 7.2/16 time frame but will be adjusted according to sweep periods, Crew said. During the 64. NBC Reports: Central merit. sweeps, he reported, PM will foot half the America NBC 7.0/14 Member stations were 65. Voyagers (R) NBC 6.8/15 formerly required print advertising budget of member sta- 66. Monitor NBC 6.7/14 to donate at least one six -minute story for tions.

Broadcasting Jul 18 1 983 51 ßór t=e Recordm

As compiled by BROADCASTING, July 4 91773. Principal has no other broadcast interests. Filed July *Dallas-Crusader Broadcast Foundation Inc. seeks 90.9 mhz, 100 kw, HAAT: 790 ft. Address: 11311 N. through July 8, and based on filings, au- Central Eastside, Ore. -Guy H. Oakes seeks 1010 khz, 2.5 kw- Expressway, Dallas 75243. Principal: Nonprofit corpora- thorizations and other FCC actions. D. Address: 754 Smokewood Lane, San Dimas, Calif. tion, headed by Dan Hayslett, president. it has no other broadcast interests. Filed July I. Abbreviations: AFC -Antenna For Communications. 91773. Prinicpal has no other broadcast interests. Filed July AU- Administrative Law Judge. alt. -alternate. ann.- 6. *Dallas- Family Broadcasting Inc. seeks 90.9 mhz, 100 Valley View announced. ant.-antenna. aur.- aural. aux.- auxiliary. Rogue River, Ore.- Crater Broadcasting Inc. seeks kw, HAAT: 709 ft. Address: 2300 Lane, Dallas CH- critical hours. CP -construction permit. D--day. 75234. Principal: Nonprofit corporation, headed by Marte 1230 khz, 1 kw -D, .25 kw -N. Address: 13680 Highway DA -directional antenna. Doc- Docket. ERP-effective 234, Gold Hill, Ore. 97525. Principal is owned by Sherry L. Tilton, president. Tilton is applicant for new FM at Justin, radiated power. HAAT- height above average terrain. Hill, president, who is salesperson at KRWQ -FM, Gold Tex. Filed June 29. khz- kilohertz. kw- kilowatts. m-meters. MEOC- Hill. Filed July 5. Galveston, Tex. -San Jacinto Broadcasting Corp. seeks maximum value. expected operation mhz-megahertz. 106.5 mhz, 100 kw, HAAT: 470.5 ft. Address: 4431 Third mod.- modification. N-night. PSA- presunrise service Philomath, Ore. -Beardslee Broadcasting Inc. seeks -D, .5 kw -N. Address: Drawer 940, Lake- Street, Bacliff, Tex. 77518. Principal is owned by Ben W. authority. RCL -remote control location. S -A -Scientific 1020 khz, 2.5 kw side, Ariz. 85929. Principal is owned by Arby R. Beardslee, Walker, president, Karen A.L. Alexander (47.5% each) and Atlanta. SH- specified hours. SL- studio location. TL- Edward Saconas (5 %). They have no other broadcast inter- transmitter location. trans.- transmitter. TPO- transmitter president. He also is applicant for new AM's at Central Filed ests. Filed July 1. power output. U- unlimited hours. vis.- visual. w-watts. Valley, Calif.; Pinetop, Ariz., and Meredian, Idaho. July 5. *- noncommercial. TV applications

FM applications High Springs, Fla. -Christian Channel/Ro-Mar Com- munications Inc. seeks ch. 53; ERP 530 kw vis., 53 kw aur., New stations Flagstaff, Ariz. -William Greenwood Tonsmeire seeks HAAT: 549 ft.; ant. height above ground: 561 ft. Address: 97.5 mhz, 100 kw, HAAT: 2,029 ft. Address: 1 123 Palmetto 766 Deltona Blvd., Ste. B, Deltona, Fla. 32725. Principals: Street, Mobile, Ala. 36604. Principal is also applicant for William W. Mays Sr., president (51%) and Ro -Mar Commu- new FM at Thoreau, N.M. (see below). Filed July 6. nications Inc. (49 %), which is headed by Robert K. Coyne, AM president. Mays has no other broadcast interests. Ro-Mar is applications Inc. seeks 101.7 mhz, 3 Springerville, Ariz. -KRVZ applicant for seven LPTV's and new TV at Augusta, Ga. minus ft. Address: P.O. Box 386, Ava, Mo. Los Angeles -Mandeville Communications Co. seeks kw, HAAT: 93 Filed July 5. 65608. Principal is headed by Joseph E. Jindra, president. 930 khz, 5 kw -U, DA -N. Address: 1970 Mandeville Can- Principals also own KKOZ(AM) Ava. Filed June 28. High Springs, Fla. -William E. Parrish seeks ch. 53; yon, Los Angeles 90049. Principal is owned by Marla ERP: 87.1 kw vis., 14.12 kw aur., HAAT: 340.97 ft., ant. Gibbs, Whitman Mayo, Colin A. (Topper) Carew, Arlene Washington -Great Music Stereo Broadcasters Inc. height above ground: 364.67 ft. Address: P.O. Box 777, Beasley (16% each), William Burk and wife, Audrey seeks 103.5 mhz, 47 kw, HAAT: 510 ft. Address: P.O. Box Leesburg, Fla. 32748. Principal has no other broadcast inter- Yvonne (16% jointly) and Donald J. Moore (20%). It is also 2952, Houston, Tex. 77252 -2952. Principal is owned by ests. Filed July 5. applicant for new FM at Los Angeles. Beasley is account Edith Lorraine Baker, president. It is also applicant for new executive Los Angeles. Moore Augusta Ga. -Orion Broadcast Group Inc. seeks ch. 54; for KFI(AM)- KOST(FM) AM at Bethesda, Md. Filed May 12. has interest in applicant for new FM's at Newark, N.J., ERP: 5,000 kw vis., 500 kw aur., HAAT: 1,356 ft.; ant. Alvin, Tex., and Washington. Filed May 12. Marathon, Fla.-Paul L. Crogan seeks 106.3 mhz, 3 kw, height above ground: 1,227 ft. Address: 10200 E. Girard HAAT: 190 ft. Address: 1208 Simonton Street, Key West, Ave., A309, Denver, Colo. 80231. Principal is headed by San Francisco-City Broadcasting Co. Inc. seeks 610 Fla. 33040. Principal has no other broadcast interests. Filed Keith R. Shwayder, chairmen. It recently bought, subject to khz, 5 kw -U. Address: 440 Davis Court #I803, San Fran- July 1. FCC approval, WQRF -TV Rockford, Ill., and is applicant cisco 94111. Principals: Gene Alden Washington (65 %) and for 46 LPTV's. Filed July 5. six others. Washington is program host for KPIX(TV) San Mary Esther, Fla. -McGowan Broadcasting seeks Francisco. Filed May 12. 105.5 mhz, 3 kw, HAAT: 291.5 ft. Address: P.O. Box 5034, Magee, Miss. -Pamela K. Clark seeks ch. 34; ERP: Montgomery, Ala. 36103. Principal is headed by Steve 5,000 kw vis., 500 kw aur., HAAT: 1,928 ft. Address: P.O. San Francisco-Gold Mountain Broadcasting Co. seeks McGowan, president. It also owns WULA(AM)- Box 759, Florence, Miss. 39073. Principal also owns major- 610 khz, 5 kw -U. Address: 439 45th Avenue, San Francisco WKQK(FM) Eufaula, and WAYD(AM) -WORJ(FM) Ozark, ity of WKKE(AM) Pearl, Miss.; two LPTV's, and is part 94121. Principal is owned by Seymour Lazar (20%) and 10 all Alabama. Filed June 28. owner of applicant for new TV at Natchez, Miss. Filed July others. It has no other broadcast interests. Filed May 12. Nashville, Ga. -Country Communications Inc. seeks San Francisco-Horizon Communications Inc. seeks 95.3 mhz, 3 kw, HAAT: 300 ft. Address: P.O. Box 645, Fort Stockton, Tex. -M &M Telecasting seeks ch. 5; 610 khz, 5 kw -U. Address: 2555 Bay Shore Boulevard, San Nashville, Ga. 31639. Principal is owned by Marten M. ERP: 100 kw vis., 10 kw aur.. HAAT: 440.5 ft.; ant. height Francisco 94134. Principal is headed by Anne Prager Block, Danforth, president and K. Duane'Ricker (50% each). It also above ground: 279.5 ft. Address: 5305 Benbridge, Fort president (14 %). She also has interest in WAPE(AM) Jack- owns WNGA(AM) Nashville, Ga. Filed June 29. Worth, Tex. 76107. Principals: Don Pierson and Mack Mer- sonville, Fla.; WIBX(AM) -WIBQ(FM) Utica -Rome, N.Y., cer (50% each). Pierson has permit for new FM at Eastland, and WYNZ-AM -FM Portland, Maine. Filed May I1. Peoria, III.- Illinois Valley Broadcasting Corp. seeks 88.5 mhz, 4.3 kw, HAAT: 496 ft. Address: 305A W. Center Tex. Mercer has no other broadcast interests. Filed June 6. Broadcasting Co. Thornton, Colo. -Mountainview Street, Eureka, III. 61530. Principal is nonprofit corpora- 760 khz, 5 kw -D, I kw -N, Address: 1210 Northfield seeks tion, headed by Gerald E. Tipper Jr., president. It has no Ar- Road, Colorado Springs, 80919. Principals: Yvonne other broadcast interests. Filed May 20. AM actions guello, president (45 %); Patricia Barela Rivera (35 %) and Laura L. Nedds (20 %). They have no other broadcast inter- Norton, Kan. -KQNK-FM Inc. seeks 106.7 mhz, 100 Los Angeles-Opportunity Broadcasters returned appli- ests. Filed July 6. kw, HAAT: 499 ft. Address: Route #3, Norton, Kan. 67654. cation for 930 khz, 5 kw, DA -N. (BP- 830603AA). Action Principal is headed by Larry Black, president. It also owns June 24. Imperial, Neb. Jerrell E. Kautz seeks 156016z, 5 kw- KQNK(AM) Norton; KKOZ(AM) Ava, Mo., and McCook, Neb. -0218. D. Address: 1305 East "B ", 69001 KRVZ(AM) Springerville- Eager, Ariz. Filed June 28. San Francisco-Opportunity Broadcasters returned ap- Principal is permittee of new FM at McCook, Neb. Filed plication for 610 khz, 5 kw. (BP- 830603AB). Action June July 5. Oxford, Miss. -John M. McKenzie seeks 106.5 mhz, 3 24. kw, HAAT: 300 ft. Address: 923 S. 13th Street, Oxford, seeks 1180 Young Brevard, N.C. -Edco Communications khz, Miss. 38655. Principal has no other broadcast interests. Harris, Ga. -WZEL Inc. granted 1380 khz, 500 I West Jordan Street, Address: 2675 kw -D. Address: 39 Brevard, N.C. Filed June 30. w -D. Cumberland parkway, Atlanta 30339. 28712. Principal is owned by Edgar Anglin and Keith Ed- Principals: Zell Miller (66.67 %) and William Carver ward Cole (50% each), who have no other broadcast inter- Ironton, Mo.- Mid -America Communications seeks (33.33 %). (BP- 821105AG). Action June 21. ests. Filed June 28. 92.7 mhz, .65 kw, HAAT: 668 ft. Address: P.O. Box 437, Ironton, Mo. 63650 -314. Principal is headed by Robert B. Shepardsville, Ky.-Carroll Knicely retumed applica- Demery Jr. seeks 990 khz, 2.5 Ashland, Ore. -Leroy W. Thomson, president. It also owns KPIA(AM) Ironton. Filed tion for 1500 khz, 25 kw -D. Address: 908 South Green -D. Hollywood, Calif. 90078 -3484. Street, Ky. is kw Address: Box 3484 June 28. Glasgow, 42141. Principal applicant for four Principal is also applicant for new AM at Sahuarita, Ariz., new TV stations. (BP- 830118AD). Action June 21. Filed July 7. Imperial, Neb. -Kathy J. Kautz seeks 103.1 mhz, 3 kw- D, HAAT: 300 ft. Address: 1305 East "B ", McCook, Neb. Bethesda, Md. -Opportunity Broadcasters returned ap- Point, Point Broadcasting seeks plication 1 5 Central Ore. -Central 69001 -0218. Principal has no other broadcast interests. for 570 khz, kw, kw, DA -2. (BP- 830603AD). 1020 50 -D, .25 -N. Address: Los June khz, kw kw Box 57100, Filed June 29. Action 3. Angeles 90057 -0100. Principal is owned by M. Keith All- Boston - Opportunity Broadcasters returned application good and Stanley Soho (50% each). Allgood has no other Thoreau, N.M. -William Greenwood Tonsmeire seeks for 680 khz, 50 kw, DA -2. (BP- 830603AG). Action June 24. broadcast interests. Soho also is part owner of KDAN(AM) 99.9 mhz, 100 kw, HAAT: minus 31.875 ft. Address: 1123 Williams, Ariz.; and permittees for two new AM's and two Palmetto Street, Mobile, Ala. 36604. Filed July 6. New York -Opportunity Broadcasters returned applica- tion 710 khz (BP- new FM's. Filed July 7. *Dallas-Criswell Bible Institute seeks 90.9 mhz, 100 for with 50 kw, DA -I. 830603AF). Action June 24. Coos Bay, Ore. -Guy H. Oakes seeks 1010 khz, 2.5 kw- kw, HAAT: 1,585 ft. Address: 525 N. Ervay, Dallas 75201. D. Address: 754 Smokewood Lane, San Dimas, Calif. Principal: Nonprofit educational institution, headed by L. Memphis-Opportunity Broadcasters returned applica- Paige Patterson, president. It also owns noncommercial tion for 560 khz, 1 kw, 5 kw, DA -2. (BP- 830603AC). Action KCBI(FM) Dallas. Filed July 1. June 3.

Broadcasting Jul 18 1983 52 FM actions Jr., Joel R. Williams (28.33% each) and Linda D. Cate 400 ft.) -Seeks assignment of license from Northern Subur- (15 %). Cate has interest in KTGR(AM) -KCMQ(FM) Co- ban Radio Co. to KTWN -FM Inc. for $3.8 million (BRO,u> Juneau, Alaska-Empire Communications Inc. returned lumbia, Mo.; KJEZ(FM) Poplar Bluff, Miss., and cxsnNG, June 27). Seller is headed by Jack L. Moore, presi- 105.1 mhz, 25 kw, HAAT: minus 1,130 ft. Address: 8602 WQPD(AM) Lakeland, Fla. Filed July 5. dent, Bruce B. James and Allison R. Mercer. It also owns Thal Street, Juneau 99803. (BPH- 820625AN). Action June KKKC(AM) Anoka. Buyer is owned by C.T. Robinson, 30. WRNZ(FM) Wrens, Ga. (96.7 mhz, 1.05 kw, HAAT: 500 ft.) -Seeks assignment of license from Frank L. Ayers president and William Moyes (50% each). They also have to ComCast Inc. for $286,900 (BROADCASTING, July II). interest in KQEO(AM)- KZZX(FM) Albuquerque, N.M.; Seller has no other broadcast interests. Buyer is principally KVOR(AM) -KSPZ(FM) Colorado Springs; KFYE(FM) Fresno, Calif., and subject Ownership changes onwed by Richard B. Armfield Jr., president (88 %). He is to FCC approval, KRAB(FM) former vice president and general manager of WNCT-TV Seattle (BROADCASTING. June 27). Filed July 5. Greenville, N.C., and has no other broadcast interests. Filed KFMP(FM) Cape Girardeau, Mo. (102.9 mhz, 24 kw, June 30. HART. 680 ft.) -Seeks assignment of license from Commu- Applications nications Systems Inc. to Zimmer KZHI(AM) Honolulu (1080 khz, 5 kw -U)- -Seeks as- Broadcasting Co. Inc. for $70,000. Seller is owned by Lionel D. Speidel. president WVSV(FM) Stevenson, Ala. (101.7 mhz, 940 w; signment of license from Radio Hawaii Inc. to KZH1 Radio (50.2 %) and wife, Edna (49.8 %). They have no other broad- HAAT: 490 0.)-- Seeks transfer of control of Lynn Ltd. Inc. Inc. for $1.2 million. Seller is owned by Carolyn Wagen- cast interests. Buyer is owned by Jerome B. Zimmer, presi- from Ted Edmiston and others (100% before; 50% after) to voord, chairwoman (50%) and her children, Alice (20 %), dent (52 %), his sons, Jerome R. and John P. (10% each). It Charles Nelson and others (68% before; 100% after). Barry, Michael and Sam (10% each). They have no other Con- also owns KZYM(AM) Cape Girardeau. Filed July I. sideration: $32,025. Principals: Seller is owned by Ted Ed- broadcast interests. Buyer is owned by James E. Quinn Jr. (51%) and his son, Ronald K. (49 %). It has no other broad- miston, Charles M. Pendlcy and Jimmy D. Blevins. Edmis- WTUP(AM) Tupelo, Miss. (1490 khz, 1 kw -D, 250 w- ton and Pcndley will retain part interest; Blevins is selling his cast interests. Filed June 28. N)- -Seeks assignment of license from WTUP Broadcasting 32% interest. Buyer is owned by Charles Nelson, president WIHN(FM) Normal, Ill. (Bloomington, Ind.) (96.7 Corp. to Magnolia Communications Corp. for reduced inter- (20 %), Harold Brookshire. Charles M. Pendley (30% each) mhz, 3 kw, HAAT: 300 ft.)- -Seeks assignment of license est in WTUP(AM) and WESE(FM) (which will merge), and and Ted Edmiston (20%). They have no other broadcast from McLean Communications Corp. to Gerald Mason and assumption of 590,378 in debts. Seller is headed by Larry interests. Filed July 6. Stanley Bell for $700,000. Seller is principally owned by Nichols, president. It has no other broadcast interests. Buyer is principally owned by Zane D. Roden Sr., president KQKK(FM) Manteca, Calif. (96.7 mhz, 3 kw, HAAT: Hamuel A. Hassan, president. He has interest in WILY - (44.86 %). It also in WJM1(FM) 320 ft.) -Saks assignment of license from McFadden (AM)-WRXX(FM) Centralia, III., and WBIS(AM) Bristol, has interest WOKJ(AM)- Jackson, Miss.; WTKX(FM) Pensacola, Fla.; Broadcasting Co. to Jonson Communications Corp. for Conn. Buyer is equally owned by Gerald Mason and Stanley WBOP(AM)- WTAM(AM) -WGCM(FM) Gulfport, Miss. Filed June 17. $1.072 million. Seller is owned by Jack L. McFadden Sr. E. Bell. Mason is majority applicant for new FM at Las and wife, Virginia Jo. They arc also applicants new Vegas. Bell is general contractor and developer in San Luis for FM at KGLM -FM Anaconda, Mont. (97.7 mhz, 210 kw, Tvain Harte, Calif. Buyer is principally Opispo, Calif., and has no other broadcast interests. Filed owned by Kenneth HAAT: 940 ft.) --Seeks assignment of license from Ana- A. Jonsson, president (65 %) and family. It also owns - July 6. KEN conda Broadcasting Inc. to Howard N. Neckles and J.R. Z(AM)-KROY(FM) Sacramento, Calif.. and KROI(AM) KBMJ(AM) Phillipsburg, Kan. (1490 khz, I kw -D, 250 Strickland for 550,000. Seller is owned by John Odegaard, Sparks. Nev. Filed July 6. w -N)- -Seeks assignment of license from Bengel Broadcast- president and Rodger T. Bell (50% each). Buyer is owned by ing Inc. to KKBZ -AM -FM Santa Paula, Calif. (1400 khz, I kw -D, Barracuda Broadcasting Inc. for $620,000. Seller Howard N. Neckles (60%) and J.R. Strickland (40%). They is 250 w -N; FM: 96.7 mhz, 3 kw. HAAT: 1,600 ft.) -Seeks headed by Bernard M. Brown, president (30%). It also have no other broadcast interests. Filed July 6. assignment of license from Pacwest Radio to Kachina Broad- owns KKAN(AM) Phillipsburg. Buyer is owned by Jan D. WKOL(AM) Amsterdam, N.Y. (1570 khz, 1 kw -D)- casting Corp. for including in Parker, president and Kenneth R. Koers (50% each). It has SI.104,600, $650,000 liabili- Seeks assignment of license from Jedco Broadcasting Corp. ties. Seller is owned by John R. Lego, no other broadcast interests. Filed June 29. Gordon L. Miller and to Metter Broadcasting Inc. for $220,000. Seller is princi- James Johnson. Johnson is receiver for Thomas Chilcott. WIKC(AM) Bogalusa, La. (1490 khz, 1 kw -D. 250 w- pally owned by Edward F. Stanley, president (51%). It also who is serving prison tens for commodity fraud. None has N) -Seeks assignment of license from M.T. Broadcasting owns WSCG(FM) in Corinth, N.Y. Buyer is owned by Mi- other broadcast interests. Buyer is headed by William S. Inc. to Timberlands Broadcasting Inc. for $180,000. Seller chael L. Metter, president, who has no other broadcast inter- Sanders, president. It also has interest in KDHI(AM)- is owned by Michael Tiller. who has no other broadcast ests. Metter is New York-based investment broker. Filed July KQYN(FM) Twcntynine Palms, Calif.; KPER(FM) Hobbs, interests. Buyer is owned by G.S. Adams Jr.. president, who 1. N.M.; K V KM(AM) and perminee of new FM at Monahans, has no other broadcast interests. Filed July 5. Tex., and KKZZ -AM -FM Lancaster, Calif. Filed July 7. WWWC(AM) Wilkesboro, N.C. (1240 khz, 500 w -D, KTWN -FM Anoka. Minn. (107.9 mhz. 57 kw, HAAT: 250 w-N) -Seeks assignment of license from W W WC Inc. WSWL(AM) Milton, Fla. (1330 khz, 5 kw-D)-Seeks assignment of license from Bright Horizons Productions Inc. to Wave Express Broadcasting Co. Inc. for assumption of $31,250 in debts. Seller is owned by Hans Bon, president (35 %). his wife, Christa (I %) and Roben Switzer and his wife, Jean (64% jointly). It has no other broadcast interests. Buyer is equally owned by Neal Nussbaum, president and Broadcastingm Mark Bauer, chairman. They also own WWET(FM) Monti- cello, Ind., and WKIQ(FM) Bowling Gran, Ohio. Filed 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 July 6.

WAMT(AM)- WAJX(FM) Titusville, Fla. (1060 khz, 10 Please send ... (Check appropriate box) kw -D, 5 kw -N, DA -1; FM: 98.3 mhz, 3 kw, HAAT: 234 ft.)-Seeks transfer of control of Brcvard Broadcasting Co. Broadcasting G; Magazine 1 I from Alastair and Edith P. Martin (100% before; none after) I 3 years $160 2 years $115 1 year $60 to Ogden Newspapers Inc. (none before; 100% after). Con- sideration: 5500,000, plus $200,000 noncompetc agree- (Canadian and international subscribers add $20 per year) ment. Seller is equally owned by Alastair B. Martin and wife, Edith P. They also own five AM's and five FM's. Buyer, based in West Virginia, is headed by G. Ogden Nut- Broadcasting Cablecasting Yearbook 1983 ting. president. It owns 15 daily newspapers in West Virgin- The to radio, ia, Florida, Iowa, Minnesota and New York; WGSN(AM)- complete guide television, cable and satellite facts and WNMB(FM) North Myrtle Beach. S.C.. and WTON(AM) figures -$75 (if payment with order $65) Billable orders must be Staunton. Va. Filed July 6. accompanied by business card, company letterhead or purchase order. Off press April 1983. WIRK -AM-FM West Palm Beach, Fla. (1290 khz. 5 kw-

, 1 kw -N: FM: 107.9 mhz, 100 kw, HAAT: 340 ft.) --Saks assignment of license from Ken Sell Inc. to Price Communi- Name cations for SI.7 million (BROADCASTING, June 27). Seller is Payment enclosed principally owned by Joseph Field and Rome Hartman, who Company Bill me have no other broadcast interests, Buyer is headed by Robert Price, president, which also owns WOWO(AM) Fort Wayne, Ind.. and recently bought KIO1(FM) San Francisco Address Home? Yes No for $12.4 million (BROADCASTING, May 2). Filed July 6. Zip WWJZ(AM) Sanford. Fla. (1400 khz. I kw -D, 250 w- City State NI -Seeks assignment of license from Sunshine Air Broad- casting Corp. to William A. Masi for $283.000, including Type of Business Title /Position $3.000 noncompete agreement. Seller is owned by William N. Udell. president. It also has interest in WIMS(AM) Signature Are you in cable TV operations Yes Michigan City, Ind.; WKAM(AM) -WZOW(FM) Goshen, (required) No Ind. Buyer has interest in WVCF(AM) Ocoee. Fla., and N. WBGC(AM) Chipley, Fla. Filed June 22. /

WMOG(AM) Brunswick, Ga. (1490 khz, I kw -D, 250 For renewal or address change w -N) -Seeks assignment of license from Burrows Broad- place most recent label here casting Co. to WBA Corp. for $590.000. Seller is owned by Robert T. Shircliff. president and Roben Burrows. Shircliff 1°- 1 also has interest in WLLL(AM) -WGOL(FM) Lynchburg, Va. Burrows has no other broadcast interests. Buyer is The one to read when there's time to read only one. owned by James I. Arbogast, president, Roben P. Bartlett

Broadcasting Jul 18 1983 53 to Tomlinson Broadcasting Corp. of Wilkes County for Seller is principally owned by Peggie McClish Werlinger Colo. -based oil drilling company. They have no other broad- $410.000. Seller is headed by Jeff B. Wilson, president. It (51%). It has no other broadcast interests. Buyer is owned by cast interests. (BALLH- 830516FK.L) Action June 30. has no other broadcast interests. Buyer is owned by Billy G. Jack B. Nichols. president. Jack Haney (45% each) and J.D. WMOA -AM -FM Marietta, Ohio (1490 khz. I kw -D. Tomlinson. president. Helen A. Tomlinson (46 7/8% each). Dickenson (10%). It also is applicant for new Am at Hunts- 250 w -N; FM: 94.3 mhz, 3 kw. HAAT: 200 Grunted and their son. Omer C. (6 I/4 %). Omer C. Tomlinson is ville. Tex. Filed June 27. ft.)-- director of operations for WCLI(AM) -W ZKZ(FM) Coming, assignment of license from WMOA Inc. to Employe Owned KXA(AM)- KYYX(FM) N.Y. Filed June 30. Seattle (770 khz. 1 kw -U: FM: Broadcasting Corp. for $820.000 plus S180.000 noncom- 96.5 mhz, 81 kw, HAAT: 1,220 ft.) -Seeks assignment of pete agreement. Seller is owned by Ray H. Rosenblum, KWOK(AM) Wagoner. Okla. (1530 khz. 500 w -D)-- license from O'Day Broadcasting of Washington. debtor in president. He has no other broadcast interests. Buyer is Seeks assignment of license from Sherman Enterprises Inc. possession to Madison Park Broadcasting Ltd. for $5.5 mil- owned by Carl Clovis. president (51 %). Robert L. Martin to Tclemonde Corp. for $165.000 plus $15,000 noncompetc lion. Seller is owned by H. Rand Ginn, Pat O'Day Brent T. (18 %), Ronald K. Bishop (17 %) and Thomas O. Hamilton agrceement. Seller is principally owned by Philip Sherman. Larson and Robert Bingham. Ginn and O'Day have interests (7 %). They also own WBRJ(AM) Marietta. Clovis is also It has no other broadcast interests. Buyer is owned by Ellen in KORL(AM) Honolulu. Larson and Bingham have no president and part owner of WCKX(FM) London. Ohio. To Nelson Durfey. president. her husband, Thomas C. (30% other broadcast interests. Buyer is principally owned by comply with FCC duopoly rules. EOB will spin off each). and their children. Kendall C., and Nelson T. (20% Richard B. Pratt and Daniel D. Nelson. it has no other WMOA(AM) to Washington Technical College (sec below). each). Thomas Durfey is former principal owner of broadcast interests. Ginn will retain 1% interest in station. (BAL- 830516HS) Action June 28. WHVW(AM)- WHVW-FM Hyde Park. N.Y.; Ellen Durfey Filed June 29. WMOA(AM) Marietta. Ohio (1490 khz. I kw -D. 250 is former WHVW traffic director of -FM. Filed July 7. w- N)- Granted assignment of license from Employe Owned KDOV(AM) Ashland. Ore. (1350 khz. I kw -D) -Seeks Actions Broadcasting Corp. to Washington Technical College for assignment of license from Faith Tabernacle Inc. to Atkinson 575.000. Seller is owned by Carl Clovis. president (51 %). KKIS(AM) Pittsburg, Calif. and KDFM(FM) Walnut Adventures for $372.500. Seller is headed by Leo C. Wine, Robert L. Martin (18 %). Ronald K. Bishop (17 %) and Creek, Calif. (990 khz. 5 kw -U DA -2; FM: 92.1 mhz, 3 kw. president. it has no other broadcast interests. Buyer is owned Thomas O. Hamilton (7 %) (see above). Buyer is nonprofit HAAT: 89 ft.)- Granted assignment of license from Scho- by Perry A. Atkinson and his wife. Peggy K.; Lee Rehana educational corporation. headed by Donald R. Neff, presi- field Broadcasting Co. Inc. to Harty and James Chabin for and wife. Bernice (25% each). Perry A. Atkinson is appli- dent. Two of its trustees. Harry Cogswell and Robert Rich- $1.7 million including $100.000 noncompetc agreement. cant for new AM at Placerville, Calif. Filed June 30. ardson also are principals of WCKX(FM) London, Ohio. Seller is headed by Phillip Hoffman, president. who has no (BAL- 830516HQ) Action July 18. KNNX(AM) Huntsville. Tex. (1400 khz. 1 kw -D, 250 other broadcast interests. Buyers are brothers (50% each). w -N)-Seeks assignment of license from East Texas Wire- James Chabin is former Western marketing manager. CBS - KEMM(FM) Commerce. Tex. (92.1 mhz. 3 kw; HAAT: less Radio to Broadcast Communications Inc. for $425.000. owned TV stations. Harry Chabin is president of Arvada. 300 ft.)- Granted assignment of license from Commerce Broadcasting Inc. to KEMM Communications Inc. for $270.000 cash plus $80.000 noncompete agreement (BROADCASTING. May 23). Seller is headed by Chester Max- well. general manager of KMEZ -AM -FM Dallas. It has no AERONAUTICAL CONSULTANTS Tower to(a1,0o Heigh, Studies other broadcast interests. Buyer is owned by Dallas busi- FAA Negolahons nessman Joe McHugh. Ira Einsohn and Leland Murphy. who JOHN CHEVALIER, JR. have no other broadcast interests. (BAPLH- 830516HU) Ac- AVIATION SYSTEMS tion July 18. Services ASSOCIATES. INC. 1650 So Pacific Coast Hwy Redondo Beach CA 90277 Facilities changes 1113) 316 -5181

AM applications SOUTHERN Tendered datawoPld it)c BROADCAST SERVICES AM FM TV LPTV COMPLETE TURNKEY SYSTEMS WZZX (1540 khz) Lineville. Ala. -Seeks CP to change Computerized TRANSMITTERS. STUDIOS. frequency to Allocation Studies/Directories TOWERS. ANTENNAS 870 khz. Ann. July 5. 1302 18th St., N.W.. Suite 502 Full Rigging 6 Erection Services KIQI (1010 khz) San Francisco-Seeks CP to change Washington. D.C. 20036 Custom Electronics Design & Installation hours of operation to unlimited by adding night service with (800) 368 -5754 (202) 296 -4790 PO Box 740. Alabaster. Al 35007 2.5 kw, DA -2 and make changes in ant. sys. Request waiver Established 1971 1205) 6633709 of section 73.37 (E) of rules. Ann. July 1. WFFG (1300 khz) Marathon, Fla. -Seeks CP to in- crease day and night power to 2.5 kw and change to DA -I. 30 1-731-5677 comp1ete Ann. July 1. B,peauu i{uel, aeaqn { Inelnel,r. WSRO (1470 khz) Marlborough. Mass. -Seeks CP to increase day power to 5 kw; change TL (day site only). and CALLCNVSi:l) LETTERS change to DA -2. Ann. July I. systems Ltd. CALL LETTER SYSTEMS WMBA (1460 khz) Ambridge, Pa. -Seeks CP to PO Boa 12Jí13 {Rp 1 4 change hours a II Jackson. MS 39211 of operation to unlimited by adding night ser- ..',Is r,l e,Mal Yl nq 207ae 16011 9813222 vice with 500 w; install DA -2. and make changes in ant. sys. Major environmental action under section 1.1305. Ann. July 8.

WLEM (1250 khz) Emporium. Pa. -Seeks CP to BROADCAST DATA SERVICES change frequency to 650 khz; increase power to 5 kw, and Computerized Broadcast Service / iNCORPOR1re0 RCH make changes in ant. sys. Ann. July 5. TJ Including 11503 Sunrise Valley Drive KWHO (860 khz) Salt Lake City-Seeks CP to increase Reston. Virginia Data Base /Allocation Studies 22091 power to 50 kw. Ann. July I. Frequency Coordination Services Terrain Profiles A Dir: of Moffett. Larson & Johnson, PC. WFBZ (1570 khz) Minocqua, Wis. -Seeks CP to in- 703/620-6300 (703) crease power to 5 kw. Ann. July 1. Call: Harry Stemple. P.E. 841.0282 Accepted Systems Group STUDIO DESIGN & INSTALLATION WROK (1440 khz) Rockford. 111. -Seeks CP to make Turnkey Telecommunications Systems ACOUSTICAL CONSTRUCTION changes in ant. sys. (increase height of tower). Ann. July 8. LPTVAM. FM. TVPoint -to -point micro- RF ENGINEERING wave linksMDSITFS EQUIPMENT BROADCAST KGRV (700 khz) Winston. Ore. -Seeks to change EMCEE Broadcast Products TL P.O. Box 68White Haven. PA (215) 356.4700 (day site only). Ann. July 5. 18661- 0068(800) 233 -6193 (In WX: (510) 655-7088) FM applications Ans.: EMCEE WHHV Weer CBEfR nArA fDGfMONI, w,19021 Tendered

WBLX (92.9 mhz) Mobile. Ala. -Seeks CP to change MediaSoft DON'T BE A STRANGER TL; change ERP to 100 kw; change HAAT to 1,086 ft., and "Microcomputer Products and Services make changes in ant. sys. Major environmental action under To 191.781- for the Broadcasting Industry" Broadcasting's Readers section 1.1305. Ann. June 27. Display your Professional or Service Estimated Revenues - Radio Card here. It will be seen by station and KMLA (103.9 mhz) Ashdown, Ariz. -Seeks CP to Historical Selling Prices - Radio cable TV system owners and decision change ERP to 3 kw and change HAAT to 300 ft. Major Frequency Searches makers environmental action under section 1.1305. Ann. June 27. 6161 N. May Ave.. Okla. City, OK 73112 'I982 Readership Survey showing 5.2 readers per copy 1405) 842 -8165 KUNC -FM (91.5 mhz) Greeley, Colo. -Seeks CP to increase ERP to 100 kw. Ann. July I. WEDR (99.1 mhz) Miami -Seeks CP to change TL;

Broadcasting Jul 18 1983 54 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A.D. RING & ASSOCIATES COHEN and DIPPELL, P,C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Suite 500 1015 15th St.. N.W., Suite 703 Member AFCCE 1334 G St . N W. Suite 500 1140 Nineteenth St., N.W. 5390 Cherokee Avenue Washington. DC 20005 Washington, D.C. 20036 (202) 783 -0111 Alesandna Virginia 22314 (202) 347.1319 12021 223 -6700 Washington, D.C. 20005 Member AFCCE 17031 642-41M Member AFCCE Member AFCCE

A. EARL SILLIMAN AND SILLIMAN TELEPHONE 1103) 549 1704 LOHNES & CULVER CULLUM, JR. 8701 Georgia Ave. X805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 `Y 1156 15th St., N.W., Suite 606 INWOOD POST OFFICE ROBERT M. SILLIMAN, P.E. CARL T. JONES ASSOCIATES Washington. D.C. 20005 BOX 7004 ( 301) 589 -8288 CONSUtTING ENGINEERS 12021 296.2722 DALLAS, TEXAS 75209 THOMAS B. SILLIMAN. P.E. 790m YARNWOOD COLON SPRrIGFIELD. Vs ]}153 (214) 6314360 \If..\nER An'(T. Wernher ,F( ( I (812) 853 -9754 Member AFCCE Member A EEC E

Moflel. Larson & Johnson. P.C. DAVID STEEL & ASSOCIATES Inc 8. EDISON, INC. ANDRUS & ASSOCIATES, Inc. HAMMETT CONSULTING ENGINEERS DAVID STEEL, Sr., P.E. CONSULTING ENGINEERS ALVIN H. ANDRUS, P.E. 1925 North Lynn Street P,O. Box Box 68, International Airport 230 351 SCOTT DRIVE - Arlington, VA 22209 Main St. & Melvin Ave. SILVER SPRING, MARYLAND 20904 San Francisco, California 94128 Queenstown, (301) 384 -5374 14151 342 -5208 (703) 841 -0500 MD 21658 Member AFCCE Member AFCCE Member AFCCE (301) 827 -8725 Member AFCCE

JULES COHEN CARL E. SMITH. VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P,C. AMFMTV Engineering Consultants Applications and Field Engineering Suite 400 Complete Tower and Rigging Services Computerized Frequency Surveys 9233 Ward Parkway. Suite 285 1730 M St. N.W. 816- 444 -7010 3137 W. Kentucky Ave- -80219 Washington DC 20036 (303) 937-1900 Kansas City. Missouri 64114 8500 Snowville Road (202) 659 -3707 Cleveland, Ohio 44141 DENVER, COLORADO Member AFCCE 216/526.9040 Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Broadcast Engineering Consultants CONSULTING & ENGINEERING 9049 Shady Grove Court Broadcast and Communications Ave., N.W., Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Seattle, Coldwater, Michigan 49036 New York, N.Y. 10107 301.921.0115 Washington, 98107 Phone: 517 -278.7339 Member AFCCE (206) 783 -9151 (212) 246.2850 Member AFCCE

MIDWEST P.E. C. P. & ASSOCIATES ENGINEERING MATTHEW I. VLISSIDES, CROSSNO RADIO EN GIN EERI NG CO ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS MConeutt4nsn/r Ens, TOWERS. ANTENNAS, STRUCTURES P. 0. BOX 18312 CONSULTANTS l Studies, Analysis. Design Modifications. DALLAS, TEXAS NORW00D J. PATTERSON Wesley Rd 150 75218 Crew IL 61611 Inspe,:tions. Supervision of Erection P.O. Box 420 Coeur, Computer Aided. Auocauon Sion es Design & SANTA YNEZ, CA 93460 I (309) 698-3160 6867 FJm St., McLean, VA 22101 Field Engmeermg, F.W. HANNEL, P.E. Tel (703) 356 -9765 (214)859.0294 (805) 688 -2333 Member AFCCE Member AFCCE Member AFCCE Serving Broadcasters over 35 years

JOHN F.X. BROWNE D.C. WILLIAMS R.L. HOOVER SHERMAN & BEVERAGE & ASSOCIATES. INC. & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, INC. CONSULTING ENGINEERS Censuiting En9,neers AM- FM- TV- -CATV 11704 Seven Locks Road Broadcast /Communications Consultants 525 Woodward Avenue LPTV POST OFFICE BOS 700 Potomac, Maryland 20854 Box 181, R.D. *2 Bloomfield Hills, MI 48013 FOLSOM, CALIFORNIA 95830 Tel 301-983-0054 Medford. N.J. 08055 131 31 642 6226 (916) 933 -5000 Member AFCCE Member AFCCE (6091 983.7070

LAWRENCE L. MORTON, E.E. RALPH E. EVANS ASSOCS. McCLANATHAN & ASSOC., INC. Dr. Jeremy K. Raines, P.E. AND ASSOCIATES Consultine Telecommunications Consulting Engineers Consulting Electromagnetic Engineer Consulting Telecommunicotions Engineers Engineers IS AM, FM, TV, LPN, CAN, MDS, STL, AM- FM-TVCATV-ITFS APPLICATIONS & FIELD ENGINEERING RERADIATION Cellular, Field Engineering, Computerized RADIO TELEVISION Effects on patterns. impedance). turrenis 216 N. Green Bay Rd. Channel Searches PO Bon 750 13420 Cleveland Or / Potomac. MO 20850 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 PORTLAND. OREGON 97207 13011 279.2972 LAKE FOREST, CALIFORNIA 92630 Phone: (414) 242.6000 Member AFCCE TWO 910.464.6112 (714) e39.6013 Member AFCCE Member AFCCE Phone 15031 2468080

SAN RESEARCH, INC. George Jacobs SELLMEYER ENGINEERING DON'T BE A STRANGER RF COMMUNICATIONS DIVISION & Associates, Inc. Rt. 1, Box 270 To 191,781- Readers Consulting Broadcast Engineers Broadcasting's 7100 Broadway Display your Professional or Service & International McKinney, Texas 75069 Bldg No. 1 Pent C Domestic Card here It will be seen by station and Member AFCCE 214-542-2056 cable TV system owners and decisior DENVER CO 80221 makers 8701 Georgia Ave. Applications (303) 429-3189 1982 Readership Survey showing 5 2 Suite 402 Silver Spring, MD Planning Facilities readers per COPY Tech Orr: IHOR "SLIM" SULYMA (3011 587.8800 20910 Field Engineering

EDM a ASSOCIATES. INC. corded LECHMAN, COLLIGAN, 8/cast AM -FM TV.LPTV IFS Translator & JOHNSON Rule Makings BROADCASTING MAGAZINE Frequency Searches 8 Telecommunications Consultants C /Carver Cellular. Satellites 1735 (*Sales St. N.W. Applications - Field Engineering MDS. P/P Microwave Washington, D. C. 20036 2033 M Street. N W. Suite 702 licensed FCC 1st Class & PE staff for avallabIlItles Washington. D C. 20036 1110 Vermont Ave. N W. Smle 1130 Phone: 12021 631 -1022 Washington. DC 20005 Phone 12021 296 0354 (202) 775.0057 change ERP to 100 kw; change HAAT to 600 ft., and make WKIK (1370 khz) Loenard, Md.- Granted CP to make CP (BPH- 820827AG) to make changes in antenna system; changes in ant. sys. Ann. June 27. changes to modify nighttime directional parameter. Action change frequency to 100.3 mhz; increase ERP to 30 kw, and increase HAAT to 475 ft. Action June 24. WSTS (96.3 mhz) Laurinburg, N.C. -Seeks CP to June 20. change IL; change HAAT to 756 ft., and make changes in KJJR (880 khz) Whitefish, Mont.-- Granted MP (BP- KRBU -FM (104.9 mhz) Pocatello, Idaho -Granted antenna system. Major environmental action under section 810526AB, as mod.) to make changes in facilities: reduce modification of CP (BPH -810731 AF) to decrease ERP to 90 1.1305. Ann. July 5. daytime power to IO kw, 500 w -N (new station). Action June kw; increase HAAT to 1,007 ft. and change TPO. Action June 17. KTEC (89.5 mhz) Klamath Falls. Ore. -Seeks CP to 20. change TL, increase ERP to .207 kw, and make changes in WPM (920 khz) Canton, N.C. -Granted CP to change WMEE (97.3 mhz) Fort Wayne, Ind.-Granted CP to ant. sys. Ann. June 29. TL and make changes in ant. sys. Action June 30. make changes in antenna system; reduce ERP to 25.9 kw increase HART to 652.5 ft. and change TPO. Action June KIXK -FM (106.1 mhz) Denton, Tex. -Seeks CP to *KDLR (1240 khz) Devils Lake, N.D. -Granted CP to 23. change TL; change HAAT to 1,585 ft., and make changes in increase day power to 1 kw. Action June 21. ant. sys. Accepted nunc pm tune. Ann. June 27. KKRL (93.7 mhz) Carroll, Iowa-Granted CP to make WADJ (1330 khz) Somerset, Pa.- Granted CP to in- changes in antenna system; change type tran., and increase KBLQ -FM Logan, Utah-Seeks CP to change TL; add crease power to 5 kw DA -D. Action June 22. ERP to 100 kw. Action June 28. remote control; change ERP to 100 kw (H); change HAAT to KBBX (1600 khz) Centerville, Utah-Granted CP to 168 ft. (H) and make changes in ant. sys. Ann. June 27. WDEY-FM (103.1 mhz) Lapeer, Mich. -Granted CP to change hours of operation to unlimited by adding nighttime install auxiliary antenna system at main TL; ERP: 3 kw (H); WXVA-FM (98.3 mhz) Charlestown, W.Va.-Seeks CP service with I kw and install DA -N. Major enviromental HART. 239.4 ft. (H), and change TPO (for auxiliary pur- to change HAAT to 300 ft. Major environmental action un- action under section 1.1305. Action June 21. poses only). Action June 30. Ann. June 27. der section 1.1305. KUUY (870 khz) Orchard Valley, Wyo.- Granted CP to WRIO (102.3 mhz) Cape May, N.J.- Dismissed CP to change frequency to 870 khz; increase day and night powers Accepted change TL; decrease ERP to 2 kw; increase HAAT to 300 ft., to 10 kw, 2.5 kw, DA -2, and change city of license to Or- and change TPO. Major environmental action under section chard Valley, Wyo. Action June 20. KXXI -FM (102.3 mhz) Van Buren, Ariz. -Seeks modi- 1.1305 of roles. Action July I. fication of CP (BPH- 830506AE) for waiver of section WPAT-FM (93.1 mhz) Paterson, N.J.- Granted CP to 73.1201 (B)(2) of rules to identify as "Van Buren -Fort install auxiliary antenna system at location other than main, Smith, Ark." Ann. June 27. FM actions ERP: 21.88; HAAT: 338 ft. and change TPO. Action June KRWA -FM (103.1 mhz) Waldron, Ariz. -Seeks modifi- WZZK (104.7 mhz) Birmingham, Ala.- Granted modi- 20. cation of CP (BPH- 810126AH, as mod.) to make changes in fication of CP (BPH- 810119AU) to make changes in antenna WBUF (92.9 mhz) Buffalo, N.Y.-Granted CP to install antenna system; increase ERP to 2.999 kw; increase HAAT system; change n; change type tran .; change type antenna; auxiliary antenna at main TL; ERP 91 kw (H) and 49 kw (V); to 304 ft.; change TL, and change coordinates. Ann. July 8. increase HAAT to 1,281 ft., and change TPO. Action June HAAT 509 ft. and change TPO (for auxiliary purposes only). 28. KIIS (102.7 mhz) Los Angeles-Seeks CP to make Action June 21. changes in antenna system; install auxiliary transmitting an- *KCAW (104.7 mhz) Sitka, Alaska-Granted CP to *WRCT (88.3 mhz) Pittsburgh-Granted CP to increase tenna; decrease ERP to 7.2 kw and decrease HAAT to 2,824 change type trans.; change type antenna; change ERP to 4.29 ERP to 100; change HAAT 53 ft. install new ant. and make ft. Ann. June 28. kw, and change TPO. Action June 17. changes in ant. sys. (increase height). Action June 21. KRTH (101.1 mhz) Los Angeles-Seeks CP to make KEWB (94.3 mhz) Anderson, Calif. -Granted waiver WJPA (1450 khz) Washington, Pa.- Granted CP to changes in antenna system; decrease ERP to 37.5 kw, and of section 7391201(b) (2) of rules to identify as "KEWB make changes in antenna system and increase antenna increase HAAT to 3,133 ft. Ann. July 5. Anderson- Redding." Action June 20. height. Action June 30. WKSS (95.7 mhz) Hartford- Meriden, Conn. -Seeks KOCN (104.9 mhz) Grove- Monterey, Calif.-Granted WESC -FM (92.5 mhz) Greenville, S.C. CP CP to make changes in antenna system; increase ERP to 16.6 waiver of section 7391201(b) (2) of rules to identify as -- Granted to make changes in antenna system, increase ERP to 100 kw; increase HAAT to 876 ft.; build new tower, and change "Pacific Grove- Monterey." Action June 22. kw, for auxiliary purposes only. June 24. Ann. June 30. Action coordinates. KGBA -FM (100.1 mhz) Holtville-El Centro, Calif. - WKQB (107.5 mhz) St. George, S.C. - Granted modifi- *WBNI( (89.1 mhz) Fort Wayne, Ind. -Seeks modifica- Granted waiver of section 73.1201 (B)(2) of rules to identify cation of CP (BPH- 800620AJ) to make changes in antenna tion of CP (BPED- 820621ÁJ, as mod.) to make changes in as "Holtville -El Centro, Calif." Action June 30. system and increase ERP to 100 kw. Action June 21. antenna system; change TL; change ERP to 31 kw; change KBOQ (92.7 mhz) Marina, Calif. -Granted waiver of HAAT to 452 ft., and change coordinates. Ann. July 5. KIKK -FM (95.7 mhz) Houston-Granted CP to install section 73.1201(6) (2) of rules to identify as Marina- Monte- auxiliary antenna system at main ERP: 7.5 kw; KRMD -FM (101.1 mhz) Shreveport, La. -Seeks CP to rey" Action June 20. TL; HAAT. 1,106.6 ft., and change TPO (for auxiliary purposes only). make changes in antenna system; increase ERP to 97.5 kw; KHPR (88.1 mhz) Honolulu -Granted CP to change Action June 28. and change Ann. increase HAAT to 1,121 ft., coordinates. SL; change type antenna; decreased ERP to 25 kw; increased KWES (102.1 mhz) Monahan, Tex. June 28. HAAT to 2,091 ft., and change TPO. Action June 17. -Granted modera. tion of CP (BPH- 800602AA) to change TL; WRBB (104.9 mhz) Boston-Seeks CP to make change HAA7 KOZE -FM (96.7 mhz) Lewiston, Idaho-Granted to 968 ft. and make changes in ant. sys. Major environmen- changes in antenna system; make changes in tower structure. modification of CP (BPH- 81103AD) to make changes in tal action under section June 28. 1.1305. Action June 8. Ann. antenna system; and increase ERP to 25 kw. Action June 20. KJCS (103.3 mhz) Nacogdoches, Tex. -Granted CP tc WAQX (95.3 mhz) Manlius, N.Y. -Seeks modification Payette, KWB1 (100.1 mhi) Idaho-Granted mod. of make changes in antenna system and increase ERP to IOC of CP to change SL and request waiver of section 73. 1125 kw. Action June 24. (B)(2) of rules. Ann. July 8. KITY-FM (92.9 mhz) San Antonio, WKJA (92.1 mhz) Belhaven, N.C. -Seeks waiver of Tex.- Dismissed CP to make changes in antenna system; change TL; increase section 73.1201 (B)(2) of rules to indentify as "Belhaven - Summary of broadcasting HAAT to 1,377 ft., and change TPO. Action June 21. Bath, N.C." Ann. July 8. as of March 31, 1983 KOSY -FM (102.5 mhz) Texarkana, Tex.-Granted CP KYCX (104.9 mhz) Mexia, Tex. -Seeks modification to make changes in antenna system; increse ERP to 96.63; of CP (BPH- 810112AE, as mod.) to make changes in anten- and increse TPO to 10.0 kw. Action June 23. na system; increase ERP to 2,090 kw; decrease HAAT to 350 Service Licenses CP's Total ft., and change coordinates. Ann. July 5. WFFV (99.3 mhz) Front Royal, Va.- Granted CP to Commercial AM 4,708 149 4.857 change TL; decrease ERP to 3 kw; decrease HAAT to 230 TV applications Commercial FM 3,421 391 3.812 ft., and change TPO. Major environmental action under Educational FM 1,090 162 1,252 1.1305 of rules. Action June 21. Tendered FM translators 609 288 897 KLYK (105.5 mhz) Longview, Wash. -returned CP to WCIX -TV (ch. 6) Miami -Seeks to change HAAT to make changes in antenna system; change TL; reduce ERP to 1,802 ft. and change coordinates. Ann. June 27. Commercial VHF N 527 14 541 .3 kw.; increase HAAT to 917 ft. Action June 21. WMKT (ch. 54) Muskegon. Mich. -Seeks MP (BPCT- Commercial UHF TV 307 166 473 KUBE (93.3 mhz) Seattle-Granted modification of CP 810918KM) to change ERP to 741 kw vis., 74.1 kw aur.; Educational VHF TV 111 6 117 (BPH-81113OBM) to increase HAAT to 1,291 ft. Action change TL, and change HAAT to 1,021 ft. Ann. June 27. Educational UHF N 175 14 189 June 28. WAQP (ch. 49) Saginaw, Mich. -Seeks MP (BPCT- W V SR (102.7 mhz) Charleston, W. Va.-Granted CP to and change ERP increase 50 kw, increse to 416 800910KE as mod.) to change TL to 1,000 VHF LPN 152 89 241 ERP to HAAT ft.; change kw vis., 100 kw aur. Ann. June 27. geographical coordinate and change TPO. Action June 17. UHF LPN 21 72 93

Accepted TV actions VHF translators 2,784 254 3.038 KAET (ch. 8) Phoenix-Seeks MP (BPET- 820618KG) UHF translators 1,772 403 2,175 WLAF-TV (ch. 32) New Orleans-Granted MP (BPCT- to change ERP to 316 kw vis., 47.4 kw; change coordinates, 810710KG, as mod.) to change ERP to 2290 kw vis., 229 kw aur. and change TL. and make changes to ant. sys. Ann. June 28. ITFS 244 89 333 Action June 8. WLAE -TV (ch. 32) New Orleans, La.-Seeks MP Low -power auxiliary 812 0 812 KXH (ch. 12) Ardmore, Okla. -Granted CP to change ERP to 222 vis., (BPET- 810710KG. as mod.) to make changes in ant. sys. TV auxiliaries 7.260 205 7,465 kw 22.2 kw, aur.; change TL and make Ann. July 8. change in ant. sys. Action June 8. UHF translator/boosters 6 0 6 (ch. to change (ch. 12) Medford, MP (BPCT- KXMC -TV 13) Minot, N.D. -Seeks CP Experimental N 3 5 8 KDRV Ore.-Granted HAAT to 1,130.5 ft. and replace transmitting system. Ann. 790815KF) to change HAAT to 2,701 ft., and change type Remote pickup 12,159 53 12,212 July 8. antenna. Change coordinates. Action June 24. Aural STL 8 intercity relay 2,749 166 2,915 AM actions WCCT (ch. 57) Columbia, S.C.-Granted CP to change ERP to 637 kw vis., 63.7 kw aur.; change HAAT to 582 ft., KFLO (1300 khz) Shreveport, La.- Granted CP to in- Includes oll -air licenses. and change from directional to non -directional antenna sys- crease power to 5 kw. Action June 20. tern. Action June 7.

Broadcasting Jul 18 1983 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Manager for small market Minnesota station. Strong Play -by- play /salesman for southern California FM. RADIO sales background essential. Part ownership possible. Tape and resume to Mike Thomas, PO Box 5192, Ven- HELP WANTED MANAGEMENT Reply Box Z -100. tura, CA 93003. 805 -647 -1055. General manager. Experienced, aggressive, with sales man- Manager /engineer for south Pacific 50KW AM. West Texas fulltime AM wants assistant strong sales background. to manager. Must Religious format. Call Jim Slaughter, 404- 324 -1271. Needs to understand cash ager. Opportunity for advancement accounting and FCC rules. Send resume to Panhandle have successful experience in radio sales & opera- Midwest group owner seeks aggressive station Broadcasting, Inc., P.O. Box 239, Scottsbluff, NE tions. Excellent compensation plan, with opportunity manager or sales manager ready to manage. Excellent 69361. for equity Send resume to Box Z -115. EOE. salary. Call 515 -832 -1570. or Box 550, Webster City, Colorado radio station group now accepting ap- IA 50595. Southeast Alaska group seeks ambitious, ex- plications for national sales manager. Stations include perienced salesperson. Production experience Radio communications company. Position availa- KTCL, KIIX, KRAI & KXRC. Excellent compensation preferable. Salary guarantee for 90 days. High earn- plan, w/ a life in city, Ft. ble as business manager, located in New York City, to comfortable Colorado's choice ings potential for self motivator. Send resume & Collins. National work as an integral part of management team. sales experience required. Contact references to Dennis Egan, 3161 Channel Drive, Responsible for financial reporting and planning, John Shideler, 303-484-5449. Juneau, AK 99801. salesltraffic operation and general office manage- ment. Report directly to vice president/general man- HELP WANTED SALES HELP WANTED ANNOUNCERS ager. Send resume and salary requirements to: Com- If you can produce sales results without a boss AC munication, P.O. Box 414, Grand Central Station, New Fast growing suburban NYC needs ex- down your neck, we'll you how you can York, NY 10163. An equal opportunity employer. breathing show perienced personality for expanding staff. Top Island earn over 50 thousand dollars a year and still have signal. Tape & resume to WALK FM /AM, P.O. Box 230, General manager - popular AM -FM radio station in time to develop your tennis game. Call Bob Manley, Patchogue, NY 11772. EOE. Tri -Cities, Tennessee. seeking aggressive, sales - 806 -372 -2329. Travel required within your state. oriented general manager. Station has been suc- Progressive, small market radio in resort area is South successful street cessful since 1951. All applications treated in ab- Florida- experienced, looking for an experienced adult contemporary an- who believes in & loves to sell radio. Start solute confidence. EOE. Write Box Z -71. salesperson nouncer. Top pay and extensive benefits. Immediate at same income level you now have: increased income opening. Tape and resume to Adrian Frazier, WMSA, General manager /sales manager wanted for new thereafter depends upon your individual effort. Massena, NY 13662. EOE. AM station in So. Calif. Must have strong management Resume to Box 216, Ft. Myers, FL 33902. EOE. All background and proven record in sales. Lambda replies stricly confidential. Florida East Coast. Immediate opening for entry level Broadcasting Corp., P.O. Box 1420, Yucca Valley, CA announcer. Nights. Minorities encouraged. Need 92284. California daytimer /San Francisco suburban a start? Send air check and resume to Bill Jones, Box market. Seeking outstanding sales manager who can 677, Jensen Beach, FL 33457. General manager- excellent opportunity for ag- do it all; sell personally, lead, train sales staff -an gressive AM -FM radio station manager at long-estab- achiever, a goal setter. Resume and references to Box Operations director for progressive 5,000 watt AM lished Lynchburg, VA station. Sales experience re- Z -44. adult station in mountainous Northwest. Great climate quired. plus ability to manage. All applications treated Air shift and production required. Need good detail confidentially. EOE. Reply Box Z -72. Account executive. Experienced and willing to work person with managerial capabilities. Send tápe and hard. Excellent opportunity with growing broadcast resume to Kris Harvey, Box 65, Twin Falls, ID 83301 Sales- oriented general manager needed for newly company for individual with good sales skills. Expand- EOE /MF. acquired AM in fast growing city, upstate NY. You can ing sales staff due to growth of station. If you are in- run this station as your own if you're self motivated, terested and qualified, please send resume and cover Combo sales (learn ?) /announcer /news. Prefer re. cent communications and /or business grad. Speech conscientious, and know how to build a successful letter to David Vantrease, WYMX Radio, P.O. Box 669, voice, typing, hard worker. team. National and local sales experience a must. This Augusta, GA 30903. EOE. some 315- 363-6050. is the beginning of a small dynamic group, and a great Regional northern New England station has im opportunity to move into management. Send resume Sales manager. Proven sales record in radio. Must mediate opening for dynamic play-by-play and sport; and salary requirements to Box Z -95. carry the 3rd list & be willing to work long hours. Con- tact Mad Hatter, 319- 752 -5402, Burlington, IA. feature announcer. Successful applicant must have hockey well Station manager. Oversee operations and adminis- basketball and play -by -play experience, rounded and professional sports knowledge tration of college public radio station to power up Fall, General sales manager. Group owner seeks GSM college 1983. Qualifications: BA. mass communications. for turnaround challenge with newly- acquired full -time plus tape editing ability Previous sports announcer: now with major league and ABC Cable Prefer two years' full time radio experience plus on air AM and class B FM. Could be first management posi- baseball major experience at class A station. Experience in fund rais- tion for right person with proven billing ability. Good sports. Station serves college city. Excellent location, pay, Resume ing, promotion, production, public radio. Send resume base and benefits, with incentives. Long term game benefits and equipment. anc and recommendations by July 30th. Susan Crim, Dean plan. Excellent living area. Prefer candidate with first- sportscasting tape mandatory for consideration; send to: Manager, WVMT, Box VT of Students, Earlham College, Richmond, IN 47374. hand New England knowledge. Position is open now. Station 620, Colchester, Write in confidence to Dick Hyatt, President, WRDO/ 05446. EOE. No calls, please. General manager to join growing 8- station group. WSCL(FM), One Memorial Circle, Augusta, ME 04330. Top rated, class C -FM, McAllen, Texas. If you are a win- EOE. Announcer /chief engineer needed for upper Mid- ner with a proven track record, send complete details west AM /FM. Salary 520K, plus vehicle provided. Ex- on what you have done in radio that is unique or Central California fast growing top 100 market cellent benefits. Resume only to Box Z -98. different. Not interested in the "usual resume:' Send to: looking for top notch sales pro with proven track staff announcer needed Richard Oppenheimer, 1219 West 6th Street, Austin. record. Send resume to Box Z -69. EOE. Well- educated, articulate for Puerto Rico's only English- language radio station. TX 78703. 512 -474 -9233. EOE. Florida Panhandle, near beaches. Great growth op- Some knowledge of Spanish helpful, but not necess- Local sales manager. Rocky Mountain area, near portunity for experienced professional. Salary & com- ary Send resume and aircheck to General Manager, Denver. If you're a sales motivator & leader w/ a track mission. WOUH/WGTX, 904 -892 -3158. Box 627, WOSO, Box 4349. San Juan, PR 00905. record & are looking for rewarding life in medium DeFuniak Springs, FL 32433. seeks strong AC /per- market radio, contact John Shideler, KIIX, Fort Collins, Southeast Alaska group for AM midday. Good money for right per- CO. 303-484-5449. Immediate opening. General sales manager. Radio sonality or station, mid -sized South Carolina market. Must be pro- son. Contact Dennis Egan, 3161 Channel Drive, Station manager for new public radio station. Must motion oriented and able to lead and motivate people. Juneau, AK 99801. be aggressive self- starter with three years of public Only experienced persons need apply. Salary Air talent /sales opportunity in the capital city of radio experience. Strong background in development guarantee plus overide. Send confidential resume to: Oregon. Sales experience necessary. T &R to PD, and fund raising required. Salary: negotiable P.O. Box 531, Columbia, SC 29202. - KSLM, Box 631, Salem, OR 97308. EOE. S21,000 to 525.000. dependent on experience. Send letter and resume (no phone calls, please) to WNIN- Sales pro. Due to promotions. successful, community HELP WANTED TECHNICAL FM/TV No. 7, 9201 Petersburg Rd., Evansville, IN oriented AM and strong country FM has an opening for an experienced salesperson. If you're currently selling 47711. Women and minority applications en- Manager /engineer for South Pacific 50KW AM. radio but want to move up, come grow with us. couraged. An EEO employer. Religious format. Call Jim Slaughter, 404- 324 -1271. Resume to Rick Sainte, WCTW/WMDH, P.O. Box 690, Sales manager /professional for L.A:s first commer- New Castle, IN 47362. Northern Shenandoah Valley AM /FM needs part - cial cable radio station. On one of largest systems in time engineer with excellent references. Send resume the country and growing rapidly Need results- oriented Northeast small group owner is looking for an ag- and hourly rate to Box Z -117. individual with experience, track record, motivation gressive, self -motivated individual seeking an entry and positive attitude. Excellent compensation level position in broadcast sales. We're expanding our Chief Engineer. WHON/WOLK, Richmond, IN. Salary package for right person. Resume /history to 21115 sales staff. Send resume to Rod Krol, GM, WKWK -FM, plus fringe benefits. Resume to GM, PO Box 1647, Devonshire, No. 303. Chatsworth, CA 91311. P.O. Box 6624, Wheeling, WV 26003. EOE. Richmond, IN 47374.

Broadcasting Jul 18 1983 G7 HELP WANTED TECHNICAL Program director desired. Contemporary station, SITUATIONS WANTED SALES CONTINUED medium market! Sunbelt & Midwest! Your background should be A/C, CHR or country! If you are goal - Sales manager /sales trainer. Sales leadership Chief engineer for 5KW public radio station in oriented, have a strong background in promotions, plus development of employee self- esteem, positive Alaskan interior, 225 miles from nearest highway. music, research, and know how to deal with people mental attitude, and an unrelenting drive to excel. Bot- Challenging environment. state of the art equipment. effectively, we want to hear from you! Resume only to tom -line oriented. Master's degree. Sixteen years' ex- Maintenance license, year's experience, ability to im- Box Z -86. perience all phases broadcasting, primarily leading provise necessary. $27,000 -$31,000, DOE. Excellent Western states country stations. Currently in personal/ health plan. Start August 15. Send resume, three Program director. Fulltime AM in desirable NE professional motivation field. Box 731, McLean, VA references to Chuch Hinde. KSKO -AM, Box 4, coastal community seeks experienced professional to 22101. Evenings /weekends: 703- 448 -9623. McGrath, AK 99627. Deadline July 31. For more infor- reorient sound with new management team. Resumes mation, call 907- 524 -3001. only to Box Z -102. SITUATIONS WANTED ANNOUNCERS Milwaukee metropolitan area. Good sounding HELP WANTED NEWS Assistant programmer needed for adult, com- beginner. Interested in part time. You'll like my tape. munity- oriented AM. Opportunity. security and great Larry Klein, 414 -462 -9068. Future award winning news director for Alaska's record. Send T &R: WCLG, Box 885, Morgantown, WV newest AM. Requires two years' radio news ex- 26507. Looking for a talented personality with a good perience. Station heavily committed to news. On air tape? Look no further! Can do it all! I'm not lying! Dan Fox, 312 824 -0082, or write 500 West Touhy. September. Tapes /resumes /salary history: KGHX, P.O. SITUATIONS WANTED MANAGEMENT - Box 82131, Fairbanks, AK 99708. Camper No. 5, Des Plaines, IL 60018. Local sales manager in radio is in search of strong Female announcer looking for position in Midwest. Needed Immediately: fulltime radio reporter for group management growth opportunity within or in- Have training from Columbia School of Broadcasting. combined AM /FM /TV news department. College de- dividual station. Write Box Y -35. gree with previous experience a must. Send letter and Call Ruth Bull, 317- 643 -7956. resume only to: News Director, WEAU, Inc., P.O. Box 47, Aggressive, productive fighter Reliable morning drive announcer /PD in medium Eau Claire, WI 54702, by July 22nd. No phone calls, street looking for station to turnaround as GM. Prior market returning to NY in Aug. for graduate school. please. EOE. management and programming. Cash management and knowledge of Seeking part -time jock position, NYC /Long Island. Tom Radio news anchor /reporter. News reporter for AM/ FCC rules. Creative leader, motivator, Will consider all Rich, 218- 744 -5889. FM stations in southwest Florida. Must have excellent Situations. Write Box Y -127. Entry level into small market desired ASAP. Wooster, writing skills and on -air presentation. Previous report Ashland, Medina areas preferred. Willing to learn & ing and broadcasting experience required. No begin- Vice president & general manager. 24 yrs: broad- work hard, possess 3rd. For tape & resume: ners. Send resume and writing sample only to Box cast experience. Currently employed. Seeks new op- 216- 658 -3021, or write Ralph Gantz, Jr., 341 Hilltop Dr., Z -77. EOE. portunity. During our most recessionary time, have in- Doylestown, OH 44230. creased sales by 15 %. Serviced debt without addi- News /sports director -San Luis Obispo, Califor- tional capital. Accomplished this with aggressive col- 50,000 watt radio personality. Is there any 50,000 nia. Station has outstanding news profile and major lections & new business. Ratings up, too. Radio or TV. watt, AM station that could use Arthur Godfrey college PBP. Beautiful city with great climate. Station Write Box Z -6. -type announcer? (20 years). plus has excellent broadcast facilities. Only total profes- Salary, commission on personal sales. Write Box Z -78. sionals in news gathering, writing, reporting and color- 12 years up through the ranks radio professional ful PBP need Tape Dan apply. /resume to Clarkson, GM, seeking stable, responsible GM or operations man- Rave reviews -from listeners & employers alike. KVEC. Box 787, San Luis Obispo, CA EOE /ME 93406. ager position with corporate or group owner. Ex- Currently employed. This announcer /engineer is a perience in all areas and markets. Community leader natural for your station: authoritative, personally ap- News reporter for dedicated suburban news opera- available in August 1983, prefer West. Small to mid pealing, hard working, reliable. Looking beyond pre- tion within the New York ADI. Tape, salary, resume, to markets with earning potential acceptable, but no sent 150,000 audience for bigger fields to conquer. ND. WNNJ/WIXL, Box 40, Newton, NJ 07860. mom and pop shops, please. Reply in confidence for Call collect. 201 -875 -3778, or write Box Z -89. News director: newly acquired AM in fast growing resume and references to Box Z -19. Two years' commercial experience in small market. city, upstate NY, needs local newscaster /director who Want to move up. Adult, top 40, MOR. Want to be crea- is committed to gathering and communicating a Small markets, West. Sales promotions, program- tive, not just push buttons. Call Dave. anytime, local newscast. Willing to give an experienced ing, engineering. Honest, aggressive. Unusual extras. 201- quality 777 -0749. college graduate a first opportunity. Send resume /sal- Country consultant seeks GM position. Bill Taylor. 213-791-4836. ary requirement /aircheck to: Michael Metter, Metter Female country and western radio personality. Ex- Broadcasting. 265 West 81st Street, New York, NY perienced, talented, enthusiastic. Will relocate. 216- 10024. General manager: sales intensive, self motivated, 533 -7471. highly organized and disciplined to win the battles of Looking for midday announcer who can double as sales and profits. 18 years in management with per- Creative personality, hard worker. Jock, commercial sports director. The person we seek is at home on -the- suasive product knowledge. Achiever of goals. Solid production, engineering, great delivery- interested? board and production room, and loves sports. Play -by- professional looking for a station or group owner who Don 312- 787 -1880. play not necessary Experience required. Send resume wants a winner. Write Box Z -62. to Frank Troiani, WMRF Radio, 5 West Market Street. 21/2-year morning personality (20,000 city) Lewistown, PA 17044. Equal opportunity employer. General manager. Presently 325,000+ market - deserves larger market. Any shift, format. South/West. AM/FM (100,000 watts) combo. Sharp increase in Brian, 918- 756 -0919. Sports broadcasters for New York -based 24 -hour No. 1 contemporary ratings. Write sports information telephone service. Part time or full sales. Consistent Box Z -26. SITUATIONS WANTED NEWS time. Recent college grads or junior or seniors OK. Must have solid writing skills and audio presentation. Sports director with solid credentials seeking ex- Resume only to Box Z -121. Bad book? As GM, I can keep your salesmen pro- cellent opportunity. Broadcasting degree. Ten years' ducing despite the numbers and shape your program- experience. 300 PBP games, including NCAA football, Morning drive newaperson. Immediate opening at ming into a winner. Box Z -79. basketball, baseball. Talk show host. Knowledgeable, small New England coastal station. Seeking ag- dedicated, sincere. Box Y -11. gressive, diligent professional with strong writing Ads all the same? The difference shows up in the skills and good voice. Must be willing to invest extra resume. If you need a good GM, write for mine. Box News director /reporter. Solid sound, stylish writ- effort in learning area quickly. Local news Z -80. ing, major- market experience. Family man, 35, wants emphasized. Experience necessary Replies confiden- medium or major market. C.H., 9501 E. 89th St. KC. tial. Send letter and resume only to Box Z -116. EOE. Experienced sales manager seeks growth oppor- MO 64138. tunity with group -owned medium to large market sta- Stringers to supply audio feeds, actualities for Newscaster, good voice, journalism background, tion. Write Box Z -81. telephone sports line service. National coverage. Ma- willing to relocate. Jerry, 16 Sexton Rd., Syosset, NY jor events, sports interviews. Must be reliable. Resume 11791. 516- 935 -5852. Tape, resume available. only to Box Z -122. I'm looking for a radio sales management position. 9 years' experience in sales and management, national Play -by -play broadcaster. Football- basketball. Ma- Strong anchor /reporter for morning drive. Must and local. Top -100 market. Looking for exciting. new jor college or pro. 10 years' experience. 5 years col- have 2 years' experience and be team player in com- challenge. Respond Box Z -103. lege. Former owner sports production company that petitive market. Send tape and resume to Dale Wool - originated 100 games in two years. 31. M.S. com- ery, KRNT, Box 1350, Des Moines, IA 50305. EOE, MIF. Major market GM /GSM. Husband /wife team. Cur- munications. Tom, 417- 782 -0031. rently employed; billing up 320% in year. 20 years management, hot sales, marketing, programming. Top Experienced newscaster. Reporter, anchor, editor, HELP WANTED PROGRAMING, writer, producer, director, programmer. Dedicated, flexi- PRODUCTION, OTHERS references. Tired of lousy weather, seeking warmer challenge, medium to large market. Box Z -106. ble, organizer. Call Steve, 904 -769 -5350. South Florida full time production -need ex- Sports director looking for good opportunity. PBP perienced. creative, professional to produce great Seven years of experience in contemporary radio. experience; will consider sports -news combo. 201- for that outs- radio commercials. High compensation Advanced management degree. Ready to spearhead 763 -5587 after 4 (EDT). tanding person. Send resume, tape and availability the financial and competitive positioning of your date to P.O. Box 216. Fort Myers, FL 33902. An equal large -market radio station. GM position desired. Box Female, 38, experienced, seeks position with first opportunity employer. Z -123. class news operation. 804- 482 -3542.

Broadcastinge Jul 18 1983 SITUATIONS WANTED NEWS Maintenance engineers needed. New Midwest CONTINUED TELEVISION ABC affiliate. Experience 3/4 and 1" formats. UHF HELP WANTED MANAGEMENT transmitters preferred. Forward resume and salary re- Experienced sportscaster desires position with quirements to: Gary Krohe, KLDH -TV, Box 2229, quality station. 6 years' experience doing major col- Membership office supervisor -Public TVlradio Topeka, KS 66601. lege and high school play -by -play. Morning and after- station seeks a goal- oriented, upwardly mobile, super- noon drive sports anchor. Outstanding Major Maintenance engineer: 2 years' minimum ex- sound. visory leader with a strong ability to motivate others. market sales experience. very Tape perience, working knowledge of TCR 100, RCA cams, Available soon. Candidate must be a self- starter with good writing Sony ENGs. Send resume ready. Contact Burt Groner, 5455 Grove St., Skokie, IL skills. Experience with computerized record -keeping and salary requirements to Chief Engineer, P.O. 60077. 312- 966 -3875. systems, volunteers and on -air experience all pluses. WSLS -TV, Box 2161, Roanoke, VA 24009. Position requires hard work and long hours. Bachelor's College graduate desires entry level position in degree or equivalent small market radio station. Enthusiastic, hard working, experience required. Writing Director of engineering -top rated public TV sta- samples, as well as references, should accompany dependable. News reporter, willing to relocate. Call tion in Florida. Responsible for all technical facilities, resume. Send to WNED -TV, Anita Kay, 216- 856 -5342 or 216 -3361, Membership Office B, Box personnel and budget. Degree and six years' ex- -544 1263, NY 14240. anytime. Buffalo, An equal opportunity perience required. Salary $18,660 -$31,100, negotia- employer. ble. Send resume to Mr. George Bradley, Employment Top -notch sports reporter /anchor seeks top -notch Manager, 445 University of Florida, General manager -group operator seeking ex- Stadium, station. Talented, aggressive, knowledgeable, willing Minorities perienced manager for small and mid -sized television Gainesville, FL 32611, by 7/28/83. en- to move. Duality PBP College grad. Strong news back- markets. Candidate must have had couraged. EEO /AA employer. ground, too. Contact Steve. 5288 Charlene Drive, Fair- supervisory responsibility for total staff of large or market field, OH 45014. 513 868 -2342. small TV technician: an FCC first or general class license - television station, as well as proven ability to increase required. Self- motivation, attention to details, and the sales and maintain cost control. Hands -on Experienced newsman looking for a new experience ability to rapidly repair equipment are important. at planning and budgeting is essential. Stations are lo- challenge. I have over 7 years' experience in news, Duties include the repair and maintenance of cated in East and Southeastern markets. Reply to Box programing, and telephone talk. Call Marty, 216 -755- cameras, VTR's, switchers. monitors, etc. A thorough Z -60. 0504. knowledge of electronic theory and experience in electronics is necessary. Contact Marijane Landis, Top Local sales manager- dominant VHF station in -rated media psychologist will build your radio/ WGAL -TV, Lancaster, PA. 393 -5851. An 170th market recently completed erection 2,000 -ft. 717- equal TV talk show audience. Personable, dynamic. ex- opportunity employer. perienced. Write Box Z -118. tower with new transmitter and site. Excellent pay op- portunity for local sales manager who can develop HELP WANTED NEWS Ten years' experience. Award -winning reporter - local and regional business in newly -expanded mid - anchor seeks move from medium to major market. south city -grade area. TV sales experience required. Reporter: top 20 network affiliate seeks reporter who Write Box Z -125. EOE. Write Box Z -73. can turn personal finance and national economic sto- ries into interesting, lively reports. Must understand news Sportscaster looking for larger market, preferably Television station director. Need leader for the world of business, finance and economics and be on West Will provide with top -rated, group -owned Coast. you accurate, in- (Capital Cities) dominant able to translate it all to the viewer in understandable, most news operation in last news teresting stories, plus exciting PBP you could central California. Our two down -to-earth terms. Send tapes and resumes to: desire. Eight years PBP including four years major directors are now at Capital Cities' stations in larger col- Dennis Herzig, News Director, KSTP -TV, 3415 Univer- markets. Candidate lege basketball. BA in broadcast journalism. Will do should have college degree and sity Avenue, St. Paul, MN 55114. Equal opportunity be currently employed in television news sports /news combo. Ritch. 503 - 548 -7316, some employer, M /F. 548 -5101. department management role. Send resumes to: Marc Edwards, KFSN- TV. 1777 G. St., Fresno, CA 93706. We Television anchor /reporter -great opportunity for That is what I Talk, talk, talk. do best. Major market are an equal opportunity employer. person with college degree, TV internship and some host looking. 412 -321 -5071. radio experience or solid seven years or more in radio Director of programing/promotion. Leading 100+ news. Top dollar for right person. Award winning, experienced sports director look- EOE. Resume only to group -owned California station seeks experienced Boz Z -58. ing to move. Love local sports. Will consider any person to head program and promotion department. market. Not entry level. Great place to live and work. Send Investigative reporter wanted: must be ex- resume and letter to John Proffitt, Vice President/ perienced in television news and investigative report- General Manager, KERO -TV, P.O. Box 2367, ing. Send tape and resume to News Director, P.O. SITUATIONS WANTED PROGRAMING Box Bakersfield, CA 93303. EEO. 1488, Lake Charles, LA 70602. PRODUCTION, OTHERS General manager -the only VHF network affiliate in TV news producer. News producer needed for two Need fresh ideas in programming? Major market widespread area covering numerous small and evening newscasts. Degree in journalism or programmer looking for change. is Specialty contem- medium cities desires aggressive general manager. equivalent experience. One year experience produc- porary radio. I'm aggressive and a leader. For complete Pay negotiable. Professional experience required. ing newscasts necessary; skills in writing for broad- resume of successes, call 303 - 699 -1083. Super employment opportunity in Southeast. EOE. cast, typing, video tape editing, editorial judgment. Reply Box Z -74. Send resume to: Superior and innovative production and copywrit- Jim DePury, WCBD -TV. PO. Box 879, Charleston, SC 29402. No phone calls. EOE. ing can mean added revenue for your station. Simply Traffic /operations manager to coordinate daily stated: my production is the best. Howard Cosell, Jr. operations and traffic for public television station. News anchor -producer: must have min. 3 yrs: exp. Write Boz Z -91. Must be capable organizing systems and handling for this M -F early -late evening position. Only strong, detail. Salary: $12,000 to $15,000, depending on writing, reporting, Programming pro: 10+ years' experience. A/C, dedicated and quality delivery ap- qualifications. Send resume and cover letter only (no plicants need country, CHR. Profit- oriented. Promotion and market- apply. 100+ mkt. Send resume only to phone calls, please) to WNIN -TV No. 8, 9201 Box Z -75. ing knowhow. Degree, First phone. Thom Davis, EOE. 704- Petersburg Road, Evansville, IN 47711. Women and 827 -0300. minority applications encouraged. EOE. Meteorologist- weeknights, 6 and 11. Send tape and resume to Creative copywriter can keep your sponsors happy. News Director, WNYT, PO Box 4035, Albany, NY 12204. No phone calls. EOE. Production experience and two SIU - degrees (Radio HELP WANTED SALES TV and Business) makes this August '83 grad perfect Weekend anchor /producer, general assignment re- for you. For resume and tape. call Tom Bomba, 618- One of the country's leading UHF independents- porter. Two positions open immediately. Join a 20- 457 -7291, or write 803 W Walnut, Carbondale, IL located in an attractive, vibrant, growing Sunbelt member newsroom in the fastest growing 62901. one of market -is looking for a strong, aggressive local sales markets in the country. Salary: DOE. Send tape/ manager. We are not interested in prospects who do S.F. Bay lady wlgold track record + exp. in CHR /AC resume to News Director, KTUU -TV, P.O. Box 102880, not have extensive independent local sales ex- (MD)IAOR seeks sm /med. mkt. Hands -on PO position Anchorage, AK 99510. perience in markets outside the top 50. We have a in Gold or CHR. Anywhere in CA or close. Refs: P.O. capable local sales staff in place. Our local sales Sports director /anchor. Two years' television ex- Box 700, El Sobrante, CA 94803. 415- 547 -6345. manager would lead them and be the key person in perience necessary. Must be into local sports and know production Bill Conway, 10 years PD experience, leaves A/C our aggressive new business campaign. We are an techniques. We want a real sports equal opportunity employer. Reply to Box Z -41 in con- fan. Send tape and resume to Jim Holland, WTVH -TV, WTMJ, Milwaukee, with 12.6 share. No. 1 in 12+ over- fidence. 980 James St., Syracuse, NY 13203. No phone calls. all, No. 1 in every daypart, No. 1 in 25 -54 men anc We are an equal women. Proven winner in country and CHR, too. Seeks opportunity employer. Northeast VHF network affiliate seeks a local sales major programming position. 414- 259 -1431. manager with a proven record of excellence in broad- TV news reporter. News reporter with one year's ex- cast sales. Resume and salary requirements to Box perience in reporting and producing news stories. De- Z -114. EOE, M/F gree in journalism or equivalent experience. Cover day -to -day news and produce stories for air in newscasts. Ability to edit 3/4" tape. Send resume and For Fast Action Use HELP WANTED TECHNICAL tape to: Jim DePury, News Director, WCBD -TV, P.O. Box 879, Charleston, SC 29402. No phone calls, please. BROADCASTING's Chief engineer- independent, state of the art pro- EOE. Classified Advertising duction and post -production facility in New York City. Candidate should be able to supervise technical per- Reporter -general assignment, on -air experience re- sonnel & recommend future growth plans. Salary com- quired. Send tape and resume to News Director. WNYT. mensurate with experience. Send resume to Box Z -43. PO Box 4035, Albany, NY 12204. EOE.

Broadcasting Jul 18 1983 C HELP WANTED NEWS HELP WANTED PROGRAMING, Promotion manager. Must create, produce and im- CONTINUED PRODUCTION & OTHERS plement ad campaign using television, radio and print. Ability to write press releases and/or create sales pro- News reporter. General assignment. Opening for a Art Director. BFA or equivalent and 3 years as artist motion pieces a plus. Experience required. We are a qualified journalist. Minimum requirements: one year (graphic & scenic) at TV station required. Respon- major market in the NE. An equal opportunity on -air, ENG experience, broadcast quality voice. sibilities to include supervision of graphic art depart- employer. Send resumes to Box Z -92. Please send resume and tape to: Tony Marino, News ment; purchase materials and equipment for use in Director, KVBC, 1500 Foremaster Lane, Las Vegas, NV department; work directly to produce high quality Host wanted for religious documentary series pro- 89101. No phone calls, please. EOE. scenic and graphic arts. Send resume to Box Z -31. duced in the New York City area. Need interviewing Equal opportunity employer. skills and on- camera experience. Send resume to Series Producer, Tapper Productions, 330 West 42nd Anchor /producer, Western states. 140+ market. Ex- perience necessary. Send resume, salary require- Producer for magazine show comparing Japan and Street, New York, NY 10036. America. Weekly one hour national cable program. Re- ments only to Box Z -97. EOE. Director: top 50 southeast group affiliate seeks quire 2 years' news or magazine show experience in for prime time shift. Must direct fast - studio production, script development and field pro- strong director Reporter -TV station in growing Western area has paced, clean newscasts, plus promotion and commer- ducing. Resume to Carl Sears, CNB -TV, 49 East 68th immediate opening for reporter /weekend anchor. Ex- also able to Street, New York, NY 10021. cial sessions. Able to switch board but perience needed in shooting and editing own ENG work with TD. Digital effects experience desired. news stories. Rush resume and tape to Ken Eckhardt, Ability to work well with clients, producers and engrg. PM co-host. East Coast medium market station News Director, KUMV -TV, Box 1287, Williston, ND crew. Tapes and references requested later. Salary seeking PM co -host to work with female co -host 58801. EOE. negotiable. Resume' and salary history only in confi- already on board. Duties include wraps and story pro- dence to Box Z -99. duction. On- camera experience and producing a News photographer with at least two years' ex- must. Send resume only to Boz Z -56. An EOE. Graphic Major market independent seeks perience. Your tape should demonstrate strong use of artist solid talent for print and on -air production. B.A./ sequences. Send it, with a resume, to News Director, CMX editor /engineer for new facility. Company pro- graphic design, minimum 2 years' television art ex- WOKR -13, P.O. Box L, 4225 W. Henrietta Rd., duces commercials and programming on film and perience. Send resume to Dept. GA, P.O. Box 98828, Rochester, NY 14623. Equal opportunity employer. video tape. Contact: Lou Chanatry, P.O. Box 121583, Tacoma, WA 98499. EOE. Nashville, TN 37212. 615 - 248 -1978. TV weekend news anchor /reporter: medium -sized SITUATIONS WANTED MANAGEMENT Northeast TV station seeking weekend news anchor/ Videotape editor - northern California ABC affiliate reporter. Must be experienced in broadcast news and seeks creative, highly motivated individual with exten- Vice president & general manager. 24 yrs: broad- understand elements required to produce a quality sive CMX -340X experience. Send tape and resume to cast experience. Currently employed. Seeks new op- newscast. Priority qualifications include experience in Lou Galion, Production Manager, KOVR -TV, 1216 portunity. During our most recessionary time, have in- a similar position; strong broadcast news background; Arden Way, Sacramento, CA 95815. EOE, M /F. creased sales by 15 %. Serviced debt without addi- familiarity with contemporary technology in TV news- tional capital. Accomplished this with aggressive col- positive attitude. EOE. Send resumes only to: Box Electronic graphic artist -immediate opening for a lections & new business. Ratings up, too. Radio or TV. Z -107. creative individual to create and maintain first quality Write Box Z -7. on air graphic look. Includes promos, commercials, News director -group owned CBS affiliate, prefer ID's, news and local programs. Minimum 1 year ex- WANTED TECHNICAL 3.5 years' news management experience; send perience with Chyron IV, Vidifont Mark IV. or similar SITUATIONS includes resume to: Gary R. Bolton, VP & GM/WDEF -TV, 3300 character generator. Position also some Experienced in management and hands on TN studio production work. Knowledge of GV300 Broad Street, Chattanooga, 37408. engineering, including VTR's, cameras, transmitters switcher, still storey, and E -Flex helpful. Contact and microwave. Call 601- 366 -7526. Operations Manager, WTXX -TV, 414 Meadow Street, News magazine producer. KCRA is seeking a pro- Waterbury, CT 06702. 203 -575 -2020. ducer for its Monday through Friday prime access SITUATIONS WANTED NEWS news magazine program. Applicants must have strong Promotion director: top 50 East Coast affiliate look- production and writing skills with experience as a looks, ing for experienced promotion director or promotable Anchor /producer. Credibility, personality, news or magazine producer. Send resume and tape to number two. Want aggressive competitor with ability voice, savvy, experience. Call 815 -455 -5797. Your Pete Langlois, News Director, KCRA -TV, 310 10th to plan and execute strong campaigns to take charge search may have ended! Street, Sacramento, CA 95814. Equal opportunity of creative four -person department. Send resumes employer. Nightly anchor in medium market looking to move only to Box Z -70. Equal opportunity employer, MIE. up. Authoritative, enthusiastic style. Excellent writing, California station expanding its award winning reporting, interviewing abilities. Teamplayer. Will con- Wanted -producer /director for strong community news department. Need producers, reporters, and sider weekend anchor /reporter in right market. Inqu- PTV station in New Orleans. 3 -5 years' experience. photographers. Send resume only to Box Z -108. iries to Box Z -66. Responsible for content development, budgeting and must have strong production experience, both studio TV sports anchor /reporter w /major network produc- Weather person- prefer 2 -3 years' experience on- and field, film and video. Apply to: Director of Finance. tion experience. PBP all sports. Would consider a air; group owned CBS affiliate; send tape to: Gary R. WYES-TV, PO. Box 24026, New Orleans, LA 70184. good radio offer. 401- 683 -2276. Bolton, VP & GM, WDEF -TV, 3300 Broad Street, Chat- Equal opportunity employer. tanooga, TN 37408. Sports. Nine year TV -radio veteran, anchor/PBP. Look- Art director with minimum of 2 years' experience ing for serious station in medium -large market. Write Sports producer /reporter. Limited on -air work. wanted by group -owned medium market station. Must Box Z -82. Must be creative story packager with experience in work well with people and deadlines. Set design, ad- non -event coverage. Resume and tape to: News Direc- vertising and computer background helpful. Send You help me -I'll help you! Talented, aggressive, tor, WOKR -13, P.O. Box L, 4225 W. Henrietta Rd., resume and salary requirements to Box Z -76. EOE. knowledgeable news /sports reporter with excellent Rochester, NY 14623. Equal opportunity employer. PBP skills looking to move from radio into TV /cable. Promotion assistant for Washington, DC, television Salary secondary. College degree. Contact Steve, Primary anchor -group owned CBS affiliate; must station's promotion department. We're looking for a 5288 Charlene Drive, Fairfield, OH 45014. 513- have ability to produce; prefer 3 -5 years' on -air ex- creative person with the drive and ambition to learn TV 868 -2342. perience; send tape to: Gary R. Bolton VP & GM, promotion from the bottom up. The ideal candidate Medium market sports director currently WDEF -TV, 3300 Broad Street, Chattanooga, TN 37408. will have strong organization and clerical skills. A flair employed seeking sports -minded station in top 40. for copywriting, and an educational background in Degree. 5 years' experience in television sports. Top Producer: Midwest VHF medium market TV production. All applicants should send seeks ex- radio and 20 experience. Creative hard worker, strong writer. perienced, talented producer. We need energy and resume to: Peter Barrett, Promotion Manager, WDCA- Solid references. Write Box Z -90. creativity. We can offer good salary and strong news TV, 5202 River Road, Washington, DC 20816. No commitment. No beginners. Resumes only to Box phone calls, please! EOE. Top -rated female co- anchor. Looking for position, Z -t 19. medium /larger market. Also, experienced reporting/ Writer -producers needed: group -owned, four-sta- producing. Broadcast news degree. Write Box Z -94. TV reporter for growing news service. Minimum three tion network seeks creative individuals with minimum years on- camera. No radio. Resume only to Box Z-120. of 2 years' experience in copywriting, producing, 3/4 News anchor with heavy background and talent editing and client contact. Send tape, resume and sal- seeks position in Texas or nearby state. 512- Weekend weather /news reporter combination ary requirements to: Jack James, Production Manager, 657 -9685. NTV Network, P.O. Box 220, Kearney, NE 68847. EOE. opening at top -rated station. Personality, drive and Meteorologist seeking media setting. Radio and must. ability a Send tape and resume to News Director, television experience. Respond to Box Z -104. WMTV, 615 Forward Drive, Madison, WI 53711. Equal Television director: KPBS -TV, San Diego's public opportunity employer. TV station, seeks television director for programs pro- Sportscaster with top 10 market experience seek- duced on video or film, in studio or in the field. ing a good, stable operation in a large to medium

Newswriter for 6 . & 11 o'clock broadcasts. Must Minimum of 2 years of professional experience and sized market. Call 713- 893 -1965. have two years television newswriting experience. equivalent to graduation from a four year college. Sal- Send writing samples; no calls. Equal opportunity ary range: $20,052- $24,720. Applications must be Anchor, male, 30, top -rated, experienced. Knows the employer. Jeffrey Marks, Executive Producer, News, received by August 1. Employment Department. San tricks and techniques to put you on top. Current num- WJLA -TV, 4461 Connecticut Ave., NW, Washington, Diego State University, San Diego, CA 92182. 619- bers prove it. Master's degree. No agent. Write Box DC 20008. 265 -5836. EOE /AA. Title IX, employer. Z -124.

Broadcasting Jul 18 1983 SITUATIONS WANTED NEWS Entrepreneurial CEO. Major new communications Good useable broadcast equipment needed: all CONTINUED company in formation requires experienced dynamic types for AM- FM -TV. Cash available! Call Ray LaRue, chief executive. Excellent opportunity in the fast Custom Electronics Co., 813- 685 -2938. ports director with 5 years in top 10 market, 9 developing field of program applications in interactive tars in top 50. 512- 657 -9685. computer /laser videodisc technology Equity position Instant cash- highest prices for your broadcast available. Minimum requirements: direct P &L respon- equipment. Urgently need towers, transmitters, anten- PBP lecent college grad seeks sports anchor or sibility for multi -million dollar enterprise in com- nas, transmission line, studio equipment. Bill Kitchen, network, TV osition. Experience includes anchor, plus munications industry; demonstrated ability to manage Quality Media Corp., 404- 324 -1271. 00 radio & TV PBP games. Prefer Midwest or South - and motivate creative people; enthusiasm and vision ast. Proven winner. Call Will. 608 238 -3781. - to expand company on a world -wide basis. Salary Interested in buying all or part of your station's record library. 45's and LP's. Bernie Binnick, 7315 NW who loves local commensurate with responsibility and competitive for ward winning sportscaster 79th Terrace, Miami, FL 33166. 305- 887 -4359. overage available now. Will relocate anywhere. industry plus incentive compensation. Resume and any supporting written material (only) applicant Blevrsion or radio. 703 -433 -2093. FM transmitter -2.5 or 5 KW by station for cash. deems significant to Box Z -101. An equal opportunity State condition. Torn Gibson, 5910 Lupton, Dallas, TX employer. m a meteorologist with over two years' experience. 75225. 214 - 368 -3490. poking to move into a medium market. Chuck, 919 72 -3832. HELP WANTED SALES FOR SALE EQUIPMENT SITUATIONS WANTED PROGRAMING, Vice president marketing & sales. Suburban Com- AM and FM Transmitters -used, excellent condi- PRODUCTION, OTHERS munications Corporation seeks a vice president of tion. Guaranteed. Financing available. Transcom, marketing and sales (new position) to join its corpor- 215- 379 -6585. /orkaholic with two years' major commercial ex- ate staff. Qualified applicants must have 5 years of erience in special effects, storyboards, product marketing experience acquired in a competitive Quality broadcast equipment: AM- FM -TV, new and nimation. CMX, General production (Stresstabs, market, with a degree in marketing or a closely related used, buy and sell. Antennas, transmitters, VTR's, ampbell's Soup, Connecticut Savings Bank, Wash - field (advanced degree a plus). Supervisory ex- switchers, film chains, audio, etc. Trade with honest. iglon Lottery, Etc., etc.) Will relocate for challenging perience and a working knowledge of the newspaper reliable people. Call Ray LaRue. Custom Electronics osition. Sample tape upon request. Scott Wilson, industry are preferred. Excellent oral and written com- Co., 813- 685 -2938. 12- 765.4773. munication skills are essential, as the individual chosen must interact with all organizational levels and Transmitters- antennas- towers. Call us for great bung, aggressive, 10 -yr. Major market radio pro operating units of the corporation. For a person of prices on new & used equipment. Quick delivery eeks jump to TV /cable. Handsome, witty, teamworker, entrepreneurial instincts, competitiveness and -im- Several used items in stock; best deals on new equip- voices, rat - lenly of TV experience. Great production, agination, this position offers a challenging and ment. Bill Kitchen, Quality Media Corp., 404- I for you. Box Z igs. Working while wait Write -87, rewarding experience. Please send a detailed resume 324 -1271. and salary history, in confidence, to: Suburban Com- lajor market experience in production, master munications Corporation, 36251 Schoolcraft, Livonia. New TV startups- let Quality Media show you how ontrol. engineering, producing, operations. Dedicated a new TV MI 48150, attention: Corporate. Equal opportunity to save a fortune when building station. Bill quality and organization. Willing to relocate & work Employer Kitchen, Quality Media Corp., 404 -324 -1271. mg hours with low pay for the right position. Write ox Z -96. Studio equipment- cameras, VTRs, film chains, HELP WANTED PROGRAMING, thousands of items available. Best deals on new & 'roducer /director, five years' experience, top 40, PRODUCTION, OTHERS used. Bill Kitchen, Quality Media Corp., 404- for aggressive top - ews concentration, searching Audio 324 -1271. Nenty market. Write Box Z -105. production house looking for full -time, top- flight voice high actor. Very rewards for proven per- FM transmitters: CSI T -20 -F 20KW (1978) -Collins former willing to re- locate. tape ' romotion team member - looking for that number Send and resume to 830E 10KW (1969)- McMartin BF -5.5, 5KW (1982) -M. No or number three spot in your promotion depart - Box 14123, Tulsa, OK 74103. Cooper, 215- 379 -6585. lent right now. Promotion director potential. Solid pro - rssional experience: heavy marketing, promo writing HELP WANTED INSTRUCTION AM transmitters: CCA 5000D, 5KW (1969) -Collins TV. print) & on -air. Great potential. highly creative, 21E, 5KW (1962) -RCA BTA -5H, 5KW (1959) -CSI Mass communication. Instructor /assistant profes- .oston U. degree in broadcasting. Will relocate. 203- T- 2.5 -A, 2.5KW (1980) -Gates BC -1G, 1KW (1965) - 53 -5719. sor to teach introduction to mass communication, pro- Gates 250GY and 250T, 250 watts -M. Cooper, 215- duction and announcing. Develop areas of specialty. 379 -6585. lirector /videographer /editor. Award winning. 5+ Professional and teaching experience preferred. PhD ears' experience. 3+ years CMX -340. Industrial, edu- preferred. Salary: $15,000 -$23,000. Start August 20 Copper wire, strap, expanded ground screen, fly ational, cable. commercial, and broadcast clients. or January Send application and letters of recommen- screen. 317- 962 -8596. Ask for copper sales. :reativity craftmanship, and proven track record. P.O. dation to James Rapport, Department of Speech, lo. 6085. Evanston, IL 60204. Northern Michigan University, Marquette, MI 49855. Video camera, Ikegami HL79A with Fujinon 14:1 lens. 519,000, or best offer. Video production switcher, Department of mass communications, St. Cloud Vital VIX 114 -10A, featuring downstream keyer and CABLE State University, is seeking person to fill full -time nine- audio -follow video package. S9.000. or best offer. Con- month tenure track position beginning with 1983/84 tact: National Video Industries, Inc., 15 West 17 Street, HELP WANTED TECHNICAL academic year: .55 teaching and .45 manager of New York, NY 10011. 212- 691 -1300. 5,000 wall FM radio station, with possible 1/4 time 'an tech. Cable TV company has opening for a summer and quarter breaks extensions. Half -time RCA FR -35 Telecine projector, excellent condition, lobile production technician. Reg: BA degree in corn - teaching responsibilities will be radio -TV -film and low hours, many options. Priced well below market at lunications or electronic school degree or minimum other mass communications courses as needed, and $24.500. Write, wire, or phone International Cinema -year video production experience, plus good will assist in related media activities where appropri- Equipment Company, 6750 NE 4th Court, Miami. FL leclronic background. Liberal benefits. Salary range - ate. Some student advising and department commit- 33138. Ph: 305 - 756 -0699. Telex: 522071 (Int lid teens. EOE. Resume only to: P. Williams, PO Box tee assignments will be part of normal load. Half -time Cinema Mia). 81, Beardsley Station, Bridgeport, CT 06606. radio station manager's responsibilities include the daily management of the university radio station, pre- Sony BVH -500 1" VTR, AC, HT -500, 2 batteries, paring and administering budgets. organizing and shipping case. RCA TK-76A, Cannon 10 -1, pistol grip, ALLIED FIELDS directing fundraising, training and supervising student AC battery belt, B -Case. Sony BVU -50 VCR, batteries. Contact Walter Edel, 212- 689 -1040. HELP WANTED MANAGEMENT staff and chairing the station's community advisory board. Doctorate preferred, ABD accepted, in mass Gates transmitter. BC -10 -B including Gates -oriented com- communications or telecommunications with teaching thief financial officer. Growth M5548A relays, amplifier, Criterean R/P Cart Mach, 2 individual with ex- and mass media broadcast experience required. Man- runications company seeking Scully No. 270. Playback, ATC mono record cart agement experience and fundraising experience are erience in acquisitions financial analysis /planning machine, Trimm headphone, Gates tube modulation MBA in raising also desirable for the position. The department of nd banking relations; and experience monitor No. SA66, McMartin SCA No. TBM2000, fre- mass communications is accredited by ACEJMC and quity and debt capital preferred. Salary commensur- quency meter, Symmetra Peak SP58 -1A voice te with EOE. Send resume to Box Z -2. has sequences in news editorial and public relations, experience. enhancer, General Radio 1931 -B tube frequency & which are also accredited. For more information and mod monitor, Simpson 303 vac. tube voltmeter, ATC fade magazine audio editor. Number one techni- application forms, contact: Chair, Search Committee, Criterean P.B., 3 magnacord reel to reels, parts for al publication in broadcast field. Broadcast Engineer - Department of Mass Communications, Stewart Hall Ampex 350. 500 foot Columbia Wire 6030- 18 -10, 2 ig, Has expansion opportunity for radio /audio expert. 135, St. Cloud State University, St. Cloud, MN 56301. wired 26 hole patch bays, 12 pin blocks, 1.7 amp 'ue to record growth. new radio editor needed to pro- All applications are to include vitae and transcripts. Northern Electric motor. $15,000, as is entire lot. T ide expertise and write articles on technical aspects Three letters of recommendation should be sent Turner, 213- 510-0200. f radio. Will also edit materials from outside contribu- directly to the above address. The deadline is July 22 1rs and offer technical assistance to other publica- 1983, or thereafter until a suitable candidate is iden- Andrew emergency cable and connectors in stock our electronics group. Must have extensive tif ied. ons within for immediate shipment, LDF-450 and 550, HJ7 -50. xperience and knowledge of radio engineering. 850. 24 -hour, 7 -day a week response. David Green refer technical FCC first phone license degree and WANTED TO BUY EQUIPMENT Broadcast Consultants Corporation, 703 -777 -8660; squired. We offer competitive salary, benefit program 703 -777 -6500. Box 590, Leesburg, VA 22075. f Fortune 100 company and continuing growth poten- Wanting 250, 500, 1,000 and 5,000 watt AM -FM al. Send complete resume with salary requirements transmitters. Guarantee Radio Supply Corp., 1314 Chyron IIIB multifont character generator with col - t: Personnel Director, Intertec Publishing Corp., PO. Iturbide Street, Laredo. TX 78040. Manuel Flores orizer, remote control. Excellent condition. $15,000. .ox 12901, Overland Park, KS 66212. EOE, M /F /H. 512- 723 -3331. 212 -757 -8919, Eric Duke.

Broadcasting Jul 18 1983 RI FOR SALE EQUIPMENT Help Wanted Sales TELEVISION CONTINUED Continued TV transmitter. Brand new channel 3 in crates at Help Wanted Sales CGE factory, Toronto. Three KW. Tunable by factory 2 -6. EXPLOSIVE With antenna. For immediate delivery Peter Onnigian, OPPORTUNITY 916- 392 -8964. 1236 -40th Ave., Sacramento, CA 95822. Hard- hitting, aggressive sales executives East Television Sales and Coast to market hottest broadcast- AM transmitters. 5 -50 kw's, 4- 10kw's, 9- 5kw's. West re- 7.1kw's, Continental, RCA. Harris, CCA, Collins, and ing product in years. Service orientation TV Ratings, has a career GE. All powers. All prices. All good units. All our inven- quires conceptual, intangible sales strengths. opportunity for an assertive, expe- tory Crystals on your freq. supplied. Besco Interna- Broadcast background preferred. Closers only. rienced Station /Rep Salesperson, of cional, 5946 Club Oaks Dr., Dallas, TX 75248. 214- Six -figure potential. Heavy travel. Loads covering television stations within challenge and fun. Premier company If you get 630 -3600. Eastern Region. the order 6 out of 10 times, fire off resume in the FM transmitters. 3-25kw's. 4- 20kw's, 5- 10kw's, confidence.to Box Z -109. Candidates must be self -starters, 4- 5kw's, 3- 3kw's, 3 1 -kw's. Collins, RCA, CCA, McMar- tin. All powers. All Prices. All working. All our inventory willing to learn, travel, and most importantly, sell our basic services Crystals on your freq. supplied. Besco Internacional, Help Wanted Management 5946 Club Oaks Dr., Dallas, TX 75248. 214- and supplementary reports/services, 630 -3600. plus assist our clients on their use. MANAGER & SALES MANAGER Chyron III B titling system. 16K memory. 4 fonts, col - Compensation commensurate with orizer/keyer disc drive. Leitch S.PG: 130 N. Sync Pulse Texas AM -FM. Group owned. Excellent oppor- experience -benefits are excellent. generator. Ampex V.PR. -2B ast head T.B.C. and moniter tunities in medium market. Seeking ag- Great working environment in a bridge. Television Graphics, 555 Broad St., Glen Rock, gressive, sales -oriented individuals with train- growing, dynamic organization. NJ 07452. 201-444-2911. ing and motivational techniques. Bill Tudor, 5217 Ross, Dallas, TX Send resume ONLY to: COMEDY Merchants Bank Bldg., 75206. Berdine Abler, Free Sample of radio's most popular humor service. Personnel Administrator (Request on station letter head). O'Liners, 1237 Ar- macost. 6C, Los Angeles, CA 90025. Situations Wanted Management A.C. Nielsen Company CONSULTANTS 1290 Avenue of the Americas GM New York, NY 10104 Feedback Unlimited: tapes critiqued for television An Equal Opportunity Employer M /F. newspeople. Not a talent agency 1313 Williams. No. Skilled professional with strong sales No Phone Calls Please 901, Denver, CO 80218. record & proven organizational abilities. Profit motivated, career minded. Mid - MISCELLANEOUS Atlantic preferred. Write in confidence Hot property needs savvy. Management SS. to Box Z -68. EXP'D TV Famous psychotherapist with popular NYC cable ACCOUNT EXECUTIVE (also Kingdom), have offers from show shown United Top Hispanic TV needs expd. A/E to service Canada, etc. Desires syndication via cable. radio, TV existing clients and develop new business. or newspapers. Consultant to "The Star" & prominent GM OR CEO Min. 3 years' exp. working with local /retail publications. Write: Dr. R.D.M., 715 Park Ave., Suite 3E, customers, fluency in English /Spanish, own NYC 10021. Give credentials, what you do, references Presently with group from accounts. type of personalities handled. owner with auto, with good references. No telephone inqu- medium and major market stations. iries. Send resume to Strong sales and management back- General Sales Manager ground including successful station Twinbridge Plaza ownership salary 55 +. Write Box Z -83. 24 Meadowland Parkway RADIO Secaucus. NJ 07094 Help Wanted Sales GENERAL Help Wanted Programing, MANAGER Production, Others YOUR FUTURE IS NOW WITH YOU'RE A RARE BREED, BUT WE KNOW SATELLITE MUSIC NETWORK Last 8 years 100,000 watt FM in Dallas, Texas. YOU'RE OUT THERE! If you have hands -on experience at the station General Manager 20 of last 23 years, includ- level and are interested in your future and ing 5 as owner. Complete knowledge sales, ...a hands-on producer- director- making MONEY, SMN would like to talk to you programing, personnel, FCC matters, EEO, all videographer-writer with a graphics legal about becoming a regional affiliates manager. aspects. Good health and ready to go. background who loves to work, Very profit- oriented. Call Bill Nicholson in We pay a good draw against excellent corn - to join our hot -shot promotion team Dallas, 214 missions and give you an opportunity to be a -659 -1628. in the best station in the country! part of the future of broadcasting by calling on America's top station owners and managers. SEND RESUME AND TAPE TO: ANN PACE. PROMOTION MGR. We require a strong background in sales, a Wanted Programing, wJXT knowledge of management and the willing- Situations P.O.BOX 5270 JACKSONVILLE. FL. 32207 ness to travel. Territories are open in both the Production, Others East and the West. Interested ?? Call Toll free: A POST.NEWSWEEK STATION 800 -527 -4892, for details and an appoint- AN EQUAL 0 OATUNCry EMPLOYER I.' G ment. PROFIT- ORIENTED Goal directed PD with proven track record in medium and major markets seeks position with country station. Na- NATIONAL SALES REP tional awards and a reputation for suc- cess. Write Box Z -110. THIS PUBLICATION The nation's leading private weather service is IS AVAILABLE looking for additional representation for its IN MICROFORM wide range of weather -related products and EXPERIENCED PD services. Only sales people with proven cre- for University Microfilms dentials in radio and /or TV should apply Send CHR. AC or country station. Medium International resume and salary history to Accu- Weather & large market background. Good Inc., Department 8, 619 W. College Avenue, references. Contact Ron Dennington, 300 North Zeeb Road. State College, PA 16801. No phone calls, 2609 Charlack, St. Louis, MO 63114. Dept. PR., Ann Arbor, please. Accu- Weather Inc., is an equal oppor- Call 314 - 428 -3132 or 427 -4485 after MI 48106 tunity employer. 2 PM CDT.

Broadcasting cnJul 18 1983 Help Wanted Programing, Help Wanted Programing, CABLE Production, Others Production, Others Help Wanted Management Continued Continued TELEVISION. Supervisor, SUNNY Technical OPPORTUNITIES ART Operations DIRECTOR With our recently developed NEWS DIRECTOR- Highly qualified, 24 hour all news cable experienced professional for top 25 mar- service, Group W Satellite ket in high growth Sun Belt area. A tre- Communications, a division of mendous opportunity for bright, ener- Westinghouse Broadcasting and Cable, has become getic, people -oriented person. Able to a recognized leader in the pro- motivate and lead a large aggressive gramming of Cable TV. news team. Send resume and brief Excellent opportunity in a 4th market, Position description of news philosophy to Del- Group W TV station. Design manage- responsibilities will include technical staff devel- bert R. Lewis, President & General ment preferred. Send letter, resume opment and training, directly Manager, P.O. Box 5068, Phoenix, AZ to: H. Brian O'Neill, KYW -TV, Philadelphia, Pa., 19106. supervising technical crews; 85010. No phone calls please. employee salary administra- CRUIIP tion, and career planning/ - PRODUCTION MANAGER- Bright, counseling. energetic, highly creative, well -orga- KYW V W f 3 To qualify, applicants must nized; 3 to 5 years experience for high possess a minimum of 5 Sun Belt area, 25 market. growth top years' managerial experience Top managerial skills; knows how to CO- HOST /CO- PRODUCER with a network or major handle and motivate people; working market broadcasting knowledge of the sophisticated Hi Tech Our Cindy's headed for Philadelphia. Seeking replace- operation. ment for top rated morning magazine show. Must have equipment. Send resume Delbert R. to strong interviewing skills, able to deal with light and Group W Satellite Commu- Lewis, Presidente & General Manager, heavy subject matter. Field production knowledge also nications provides an excellent necessary. Send tape and P,O. Box 5068, Phoenix, AZ 85010. No resume to: Steve Zappia, work Production Manager. WKBW -TV. 7 Broadcast Piz.. environment that recog- phone calls please. Buffalo, NY 14202. EOE. nizes and rewards contribu- tion. We offer a competitive salary, generous fringe bene- Consultants fits and an ideal waterfront location near New York City. _For Stations For prompt consideration, KTVK-TV please forward your resume Equal Opportunity Employer am with salary history to: only: R. Dobey, Department S/O 41 Harbor Plaza Drive We're a consulting service dedicated to P.O. Box 10210 serving AM stations exclusively! Stamford. CT 06904 Why? Because we believe in AM radio's future... and we have the experience to help AM stations Satellite capitalize on new opportunities. Communications Programming ... Sales ... Promotion ... magAiine Audience Research ... we can help your AM do GWSC is an equal better! opportunity employer m /f. kHz Broadcast Services I The new PM Magazine in Chicago P. O. Box 018, Bangor, ME 04401 is searching for the perfect pair! We need co -hosts now for our fall pre- FM FREQUENCY SEARCH Radio Programing miere. (NEW DOC. 80 -90 RULES)

You must be strong on -air talent, TRA Inc.. will determine if one of the 600 newly cre- pro- ated FM channels can fit into your community under WANTED: AIRTIME who can research, write, and the new FCC Docket 80 -90 rules. Info. avail. 3+ WILL PURCHASE MIDNIGHT TO 6 AM duce outstanding features. LOW POWER TELEVISION years of major market on -air ex- From several small AM /FM stations in California Increase your odds in the channel lottery -multiple markets. (Up to S20,000 annual net compensation) perience, plus background as LPTV apps. prepared from as low as S980. Into avail. Major production company needs time tor syndicated writer /producer. Re- locate im- programing. NBS RADIO, 106 W 32nd St.. NYC 10001. 305- 981 -8480 212- 279 -2360. mediately! TRA INC. COMMUNICATIONS CONSULTANTS Join our team in the Windy City! 3590 S. 60th AVE., SUITE 9B HOLLYWOOD, FL 33023 Tapes, writing samples, and The MEMORABLE Days resumes to: of Radio 30- minute programs Irom the golden age of radio PM MAGAZINE FM TRANSLATORS VARIETY DRAMA COMEDIES ' MYSTERIES SCIENCE FICTION Channel Searches - FCC Applications ...included in each series WFLD -TV TEPCO (JONES) TRANSLATORS. Program Distributors N. SCALA ANTENNAS 410 South Main 300 State Street Turnkey Available Jonesboro, Arkansas 72401 Chicago, IL 60610 CHUCK CRISLER 501 -972-5884 = Metromedia Inc., is an equal opportunity Box 42 Greenwood, Ark. 72936 employer. 501-996-2254

Broadcasting Jul 18 1983 63 Employment Service Wanted To Buy Stations For Sale Stations Continued

WE PLACE QUALIFIED BUYER BOB KIMEL'S TV and Video Engineers Wants small or medium market TV MEDIA, INC. All Levels, But Not Operators] with good potential. Will meet your NEW ENGLAND COME TO THE SOURCE price if down payment and terms ATTENTION: Come To are reasonable. Write Box Z -84. NEW ENGLAND OWNERS Because we have several stations in the process of KEY SYSTEMS For Sale Stations being sold, we need new listings. Buyers ARE availa- hear from you, then arrange a per- Westminster Road ble. We'd like to sonal meeting to discuss the value of your station. No Wilkes- Barre, PA 18702 obligation, and at least you'll get an idea of what your Phone Alan Kornish at property is worth. even if you decide now is not the time to sell! (717) 655 -1458 J 8 DRISCOLL DR. OPPORTUNITY! ST ALBANS, VT 05478 802 -524 -5983 Class "C" FM Full or George WIldey, 207- 947 -8083. RADIO JOB PLACEMENT Time AM Combo In Unique Small %Medium AIR PERSONNEL, DJs, NEWS, SPORTS, Southern Market. PROGRAMERS. If you are ready to move Down To up, NATIONAL can help. NATIONAL, the S700,000 nation's leading radio placement ser- Qualified Buyer. WALKER MEDIA & vice, places radio personnel in all size Valuable Real Estate markets from coast to coast. If you are Included. MANAGEMENT, INC. seriously seeking a change, contact NA- TIONAL. For complete details, including Call 901/767-7980 Brokers -Consultants- Appraisers registration form, enclose $1.00 postage In Complete Confidence! & handling to: NATIONAL BROADCAST William L. Walker John F Hurlbut TALENT COORDINATORS, Dept. B, P.O. 41 T,p ImiTOn Q.FORO President Vice President Box 20551, Birmingham, AL 35216. S ASSOCIATES PO. Box 2264 PO. Box 1845 <: A â,ä,,,.., MEDIA BROKERS /APPRAISERS 205 -822-9144. \ Arlington. VA Holmes .Beech, FL. 5050 Poplar Ave. Suite 816 Memphis, TN 38157 22202 ' 33509 703- 521 -4777 813- 778 -3617 ALL READY Ready for the position to fit your announcing, pro- graming or management skills? Now send one audi- tion and one resume to one source for that new oppor- AVAILABLE: tunity We're experienced broadcasters in telemarket- ing and our background and equipment gives us the Eastern Kentucky CATV systems. For big edge to reach all TV and radio stations & adv. additional information, contact: Walt agencies. When you're in the market for a move up, it's RALPH E. MEADOR Powell, P.O. Box 999, Barbourville, KY time to call READY TALENT, 813 -749 -0726. Media Broker 40906. 606 - 546 -51 77; 606- 546 -4618. AM- FM- TV- Appraisals PO. Box 36 10,000 RADIO JOBS Lexington, MO 64067 10,000 radio lobs a year for men & women are listed in 816- 259 -2544 the American Radio Job Market weekly paper. Up to 300 openings every week! Disc jockeys, newspeople Wilkins & program directors. Small, medium & major markets, all formats. Many jobs require little or no experience and Associates One week computer list, $6. Special bonus: 6 con- secutive weeks. only $14.95 -you save $21! AMERI- Media Brokers CAN RADIO JOB MARKET, 6215 Don Gaspar, Las Vega., NV 89108. FOR SALE MD AM $400,000 25% GA AM $25,000 downpayment NC AM $25,000 downpayment Class C FM- medium Texas Miscellaneous SC AM $30,000 downpayment market. $1.7 million -very MN AM/FM $25,000 downpayment VA AM $25,000 downpayment liberal terms. Qualified buyers PA AM $25,000 downpayment RADIO SURVEYS only. Write Box Z -112. KY FM $50,000 downpayment $35,000 downpayment 100 calls. $495. $127 down and $33 per month. TN FM Daily raw data free. Surveys personalized and AZ AM $75,000 downpayment customized. Now in our 9th year of growth. Call MS AM $50,000 downpayment Dick Warner, collect, 404 -733-0642. IA AM $50,000 downpayment TN AM/FM $425,000 25% CO FM $30,000 downpayment SD AM $20,000 downpayment FULLTIME TEXAS AM S-A-M-S MT AM/FM S350,000 30% frequency. Profitable. Only AM in agri- ND AM $175,000 15% Low for years. FL AM $650,000 20% culture county. Owner Consis- tently profitable. Billing $300,000. Priced at including real estate. $125,000 P. O. Box 1714 $575,000, For Sale Equipment down. Principals write to Box Z -85. Spartanburg, SC 29304 803/585 -4638 GOING OUT FOR BUSINESS!! 1 -800- 321 -0221 Sold. Traded Sou and Used Broadcast Equipment Bought. For Fast Action Use Get your best deal, then call for ours Broadcast International, Inc. BROADCASTING's Classified Advertising FORT LAUDERDALE. FL 33334

IN FL: 1 -800- 432 -2245

Broadcasting Jul 18 1 983 64 For Sale Stations Continued

WEST COAST: Class A FM with superior coverage in top 10 market. itAMarshall ¿,Co. $3,000,000, with terms to qualified buyer- discount for cash. Turn around. \ Media Investment Analysts & Brokers / Bob Marshall, President OREGON: Class C FM at breakeven with excellent growth potential. Univer- The only AM /FM combination serving this booming resort market with a home sity area. S500,000, with $150,000 down county population of over 50,000 and nearly $220 million in retail sales. Ample and seller financing. and strategic real estate included. "Engineering- oriented" ownership has developed good cash flow but has yet not developed true potential. $1.2 million, MOUNTAIN STATES: Monopoly on negotiable terms. Class A priced at $250,000 (8.5 +cf) with 550,000 down and 10 year, 10% fi- 5086 Plneland Mall Office Center, Hilton Head Island. South Carolina 29928 803-681 -5252 nancing. 809 Corey Creek El Paso. Texas 79912 915 -581 -1038 FAR NORTHWEST: Suburban no' daytimer with PSA in major market area. Potential for full service and power. S500,000, with $100,000 down and JAMAIi_IiICE CO. seller financing. A-1 Media Brokerage 6 Appraisals NORTHWEST: Picture book market "SUPER-DOG" William H. Hice and spotless state -of -the -art Class IV; William W. Jamar small UHF -TV station. Medium market, on air 1 327 -957(1 Class A FM filing. Monopoly market. 15121 year. Has had bad management, no business is $300,000 less than twice gross. Seller and zero financial support from community. 9-9 West I.ak High 19 Smlr 1111.1 Aucun. I X :8741, will carry paper. Approx. S2 million in tax write -off potential with 100% finance by owner. If you are game to do business in Alabama. then belly up to the Buyers must qualify finan- bar with a 82 bill and let's make a deal! Owner cially before any information wants out at once. May be you can turn a dog BILL - DAVID into a fox. Write Box Z -126. on listings is released. ASSOCIATES BROKERS - CONSULTANTS 303 -636 -1584 2508 Fair Mount St. 4340 REDWOOD HWY Colorado Springs, CO 80909 40/eSUITE . F -121 SAN RAFAEL. CALIFORNIA 94903 CP FOR SALE -FM (415) 479-3484 Class C -100W CR Small Kansas market with high per capita in- come. Price: S175,000. Box this Z -129. COLORADO is SKI AREA publication

Fulltime AM /class C FM. available in $750,000 -terms available. Write Dan Hayslett microform Box Z -113. & .9t9,t I.IIt, Ills

:.'ri!GO 1111111711. MO RADIO, TV, and CATV Miar" 9aeBe11 H.B. La Rue, Media Broker (214) 691-2076 !AS r.9a'rOp" DIO TV .rIl.n.tr c 11311 N. Central Expressway Dallas. Texas rr:l West Coast. IGCIi 44 Montgomery Street. 5th Floor. San Fran-

cisco. California 94104 415/434 1 750 East Coast 500 East 77th Street Suite 1909. New York, NY 10021 212/288-0737 MEDIUM MARKET COMBINATION Please send me additional information

Limited competition. Outstanding cash flow. University Microfilms Fulltime AM /FM available for cash, or on terms International BROKERAGE to highly -qualified buyer. Fine facility. Leader- ship position in 175,000 market, with great 300 North Zeeb Road lifestyle and location. Write Box Z -88. Dept. P.R. Florida- strong cash flow High -rated runtime AM Ann Arbor, MI 48106 "music of your Ilfe. $950,000. terms. Excellent real estate. good facilities. U.S.A. -strong cash flow. Fulltime AM /class B FM. 18 Bedford Row Corpus Christi area S1.1 million. terms. Excellent real Dept. P.R. estate. good fatuities. London, WC1 R 4EJ Super class C FM. No. 1 ratings. Over S3/4 million cash flow. England AM & FM Name Over twenty years of service to Broadcasting AM /FM combination, licensed to separate Institution Appraisals Brokerage Analysis cities. AM a market leader for eight years, FM Street Westgate Mall, Bethlehem, PA 18017 good potential. Growing. solid market in City 215 -865 -3775 Wisconsin. Priced right, both for S2,400,000. State Zip THI'. HOLT CORPORATION Principals only. Box Z -111.

Broadcasting Jul 18 1983 85 For Sale Stations Continued

CHAPMAN ASSOCIATES® 1000 WATT DAYTIMER nationwide mergers & acquisitions With 200,000 coverage, near Salt Lake City. $225,000. STATION CONTACT Priced to sell. Reply Box MALI. Metro Fulltime $1,300K Terms Bill Chapman (404) 458 -9226 Z -93. MW Small Ft/CI. C 998K Cash Peter Stromquist (312) 580-5778 FL Metro Cl. IV 950K 300K Randy Jeffery (813) 294 -1843 W Metro Ful ltime 850K Terms Elliot Evers (213) 366-2554 R.Mt. Small Cl. IV 775K $174K Greg Merrill (801) 753 -8090 M.Atl. Metro Cl. IV 500K Cash Mitt Mounts (804) 355 -8702 MW Major AM 500K Cash Bill Lachman (816) 254 -6899 MW AM/FM(CP) 395K 75K Bill Whitley (214) 680-2807 Small RADIO GROUP SE Small AM 300K Terms Bob Thorburn (404) 458-9226 SE Small AM 175K 60K Ernie Pearce (615) 373 -8315 California, Idaho, Illinois. 3 full -time AM's in medium - markets with strong local management. Good To receive offerings within your area of interest, or to sell, contact John D. Emery, President, sized real estate. Successful absentee ownership history. Chapman Associates Inc., 1835 Savoy Dr., Atlanta, GA 30341. (404) 458 -9226. Combined projected cash flow- S250,000. Price: 52.400,000- $700,000 down. 8 years -10 %. Call Charlie Powers, 415- 376 -2828. Box 235. Moraga. CA 94556.

STAN RAYMOND & For Fast Action Use ASSOCIATES Broadcast Consultants & Brokers

Now available -AM /FM combos in NC, SC, AL, TN, FL, J L1 V GA & others ©nz- Peachtree Rd., NE cli V0 404-351-0555 1819 l Suite 606 Classified Advertising Atlanta, GA 30309

BROADCASTING'S Classified Rates

All orders to place classified ads & all correspondence pertaining to this sec- ber). c/o BROADCASTING, 1735 DeSales St., NW, Washington, DC 20036. tion should be sent to: BROADCASTING. Classified Department. 1735 DeSales St.. NW, Washington, DC 20036. Advertisers using Blind Box numbers cannot request audio tapes, video tapes. transcriptions, films, or VTRs to be forwarded to BROADCASTING Blind Box numbers. Audio tapes. video tapes. transcriptions, films & VTRs are not for - Payable In advance. Check or money order. Full & correct payment MUST wardable, & are returned to the sender. accompany ALL orders. Publisher reserves the right to alter classified copy to conform with the provi- When placing an ad, indicate the EXACT category desired: Television, Radio, sions of Title VII of the Civil Rights Act of 1964. as amended. Publisher Cable or Allied Fields; Help Wanted or Situations Wanted; Management, reserves the right to abbreviate. alter, or reject any copy. Sales, News, etc. If this information is omitted, we will determine the appropri- ate category according to the copy. NO make goods will be run if all informa- Rates: Classified listings (non -display). Per issue: Help Wanted: 850 per tion is not included. word, S15 weekly minimum. Situations Wanted (personal ads): 50C per word, $7.50 weekly minimum. All other classifications: 950 per word, $15 weekly The publisher is not responsible for errors in printing due to illegible copy -all minimum. Blind box numbers: S3 per issuer copy must be clearly typed or printed. Any and all errors must be reported to the classified department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch, upward in half -inch increments). make goods will be made on errors which do not materially affect the adver- pet issue: Situations Wanted: S40 per inch. All other classifications: S70 per tisement. inch. For Sale Stations. Wanted To Buy Stations, & Public Notice advertising require display space. Agency commission only on display space. Deadline is Monday for the following Monday's issue. Orders. changes and /or cancellations must be submitted in writing. (NO telephone orders. changes Word Count: Count each abbreviation, initial, single figure or group of figures and/or cancellations will be accepted.) or letters as one word each. Symbols such as 35mm. COD. PD. etc.. count as one word each. Phone number including area code or zip code counts as one Replies to ads with Blind Box numbers should be addressed to: (Box num- word each.

Broadcasting Jul 18 1983 fas àtes & esm)

Media Donald Mathison, director of sales and mar- team there, and David Ware, from KRON -TV keting, Southwest region, Group W Cable, Los Angeles, to account executive, indepen- Malibu, Calif., joins Media General Cable of dent sales team, Los Angeles, and Dan Wong, John MacGregor, president and general man- Fairfax (Va.) as VP, marketing and program- account executive, Seltel, New York, to Los ager, KAAL(TV) Austin, Minn., joins WJTV(TV) ing. Angeles office in same capacity. Jackson, Miss., in same capacity. William Cathcart, station operations manager, KAAL, Christopher Dann, independent consultant, Steve McGuire, senior art director, Kalish & succeeds MacGregor as executive VP and joins noncommercial KQED -FM San Francisco Rice Advertising, Philadelphia, joins Thelen general manager. as director of marketing. & McCarthy, Phoenix, as VP, executive art director. Harold Green, vice president, VP, operations, Appointments, Cablenet, Mount Prospect, Field Communications, San Francisco, joins Ill.: William Chain, divisional VP, Times Mir- Joseph Petruccio, art director, Della Femina Media Central, Chattanooga broadcast man- ror, Wallingford, Conn., to executive assis- Travisano & Partners, New York, joins newly agement firm, as executive VP. tant to president; Frank Butler, East Coast formed Isadore & Paulson there in same ca- turnkey manager, Times Mirror Cable Televi- pacity. Tom Weaver, from Jaco Inc., Nashville -based sion, Wallingford, Conn., to VP, operations; radio group owner, Pro joins All Broadcast- Italia Commisso, customer service manager, Appointments, Needham, Harper & Steers, ing, Elm as Grove, Wis., executive VP and Times Mirror Cable Television, Hartford, Chicago: Joey Cummings and Tony Vander- general manager WAWA(AM) West of Allis, Conn., to director of customer service, and warker, VP, executive creative directors, and Wis.- WLUM(FM) Milwaukee. Fred Frank, from Times Fiber, Wallingford, Chuck Cohen, senior VP and associate cre- Charles Fllippl, operations director, Salter Conn., to director of commercial develop- ative director, Waring & LaRosa, New York, Broadcasting's WRWC(FM) Rockton, Ill., ment. to newly created position of group creative WFVR(AM) -WKKD(FM) Aurora, and director; Ron Bess, Jack Copher and Bob Le- Ill., Kathryn Bardins, assistant traffic manager, WIPC(AM) Lake Wales, Fla., elected president vin, senior VP's, management representa- KBTV(TV) Denver, joins WTCN -TV Minneapo- of Salter's WKKD Inc. Joseph Moen, VP and tives, to newly created position of group ac- lis-St. Paul as traffic manager. general manager of Salter's WBEL(AM) Beloit, count director, and Mike White, executive VP, Wis., elected president of WBEL Inc. John Blair, director of production and oper- media and administration, Cunningham & ations, noncommercial WITF -TV Harrisburg, Walsh, Chicago, to senior VP, director of me- Terry Dean, sales manager, WMLK(AM)- Pa., and co-owned WITF(FM) Hershey, Pa., dia resources. WUBE(FM) Cincinnati, named general man- named VP, broadcasting and operations. ager, succeeding Bob English, who joins Broadcast Programing International, Seattle Jean Muir, from Washington Iron Works, Se- (see "Programing," below). attle, joins King Broadcasting Co. there as personnel director. Gary Nielsen, general manager, KETV(TV) Omaha, elected VP and general manager. Richard Marcoccl, accountant and staff audi- tor, Johnsons Matthey Investments, Philadel- Jack Kline, general sales manager, wilts-Tv phia, joins wpvt -Tv there as assistant business Jacksonville, Fla., joins WOAC(TV) Canton, manager. Ohio. as general manager. William Cameron, manager of treasury oper- Dan Bates, assistant ation, Elliott Co., Jeanette, Pa., joins Ket- manager- general sales chum Communications, Pittsburgh, as trea- manager, KTVY(TV) surer. Oklahoma City, joins KSLA -TV Shreveport, La., as VP and station Marketing manager. Richard Rambaldo, George Orme, senior VP, management super- general sales manager, visor, BBDO Direct, New York, named ex- WUHF(TV) Rochester, ecutive VP, client services. Lucille Guardala, N.Y., named station associate creative director, BBDO Direct, manager. named senior VP, executive creative director. Bryon Baylog, from Barbara Feigin, senior VP, director of market- WMMS(FM) Cleveland, joins WDMT(FM) there ing and research, Grey Advertising, New as station manager. York, named executive VP and member of agency policy council. LuAnn Yattaw, assistant traffic manager, When Sherlee Barish is asked to fill an WTCN -TV Minneapolis -St. Paul, named oper- Ralph Conner, VP and general manager, executive position or a news talent opening ations manager. WHLI(AM) Hempstead, N.Y., joins Weiss & at a television station, you can her Powell, station representative, there, as sen- Randy Michaels, VP, radio and pro- candidate is the best you can find. She not division ior VP, national sales. graming consultant, Taft Broadcasting, Cin- only attracts the most successful cinnati, joins WLL(AM)- WSKS(FM) there as VP, Appointments, Seltel: Edgar White Jr., execu- candidates, she also has the greatest operations and programing. tive VP and chief operating officer, New expertise in finding and recruiting the top York, resigns; Edward Outland, sales man- person. More than 1,000 past placements Gerald Campbell, project director, Warner ager, Corinthian Television Sales, San Fran- prove it. Amex Cable Communications, Chicago, cisco, to same capacity; Dan Harrison, VP, named VP, operations. sales, ABC group, Blair Television, New BROADCAST PIRSONNUL,INC. Barry Lewis, VP, director of corporate devel- York, to national sales manager, raiders inde- Experts in Executive Placement opment and member of board of directors, pendent sales team, New York; Art Wagner, 527 MADISON AVENUE Katz Communications, New York, elected divisional VP, Katz Independent Television, NEW YORK CITY senior VP. New York, to national sales manager, rebels (212) 355-2672

Broadcasting Jul 18 1983 Mary Grams, art director, Doyle Dane Bern- sales and marketing. tor, WDIV(TV) Detroit, named account execu- VP. tive. bach, New York, elected Klee Dobra, general manager, WMVY(FM) Tis- Andi Kupersmith Cohen, director of local bury, Mass., and founding partner, Dukes broadcast services, Benton & Bowles, New County Cable Television, Martha's Vinyard. York, named VP. Mass., joins WGSO(AM) New Orleans as gen- Programing eral sales manager. Robert C. Brandt, senior VP, director of me- Charles D. Young, VP and general manager, dia and marketing services, Carrafiello Diehl Harvey Ostroff, account executive, WYSP(FM) Metromedia -owned KT V(TV) Los Angeles. N.Y., Philadelphia, named assistant general sales and Associates, Irving -on- Hudson, joins Metromedia Producers Corp. as presi- named director consumer products. manager. of dent, succeeding Robert Wood who resignec will be Appointments, Fahlgren & Ferris, Cincin- Christopher Dann, independent management in May (BROADCASTING, May 23). He Fultz, director nati: Lisa Esrum, media buyer -planner, to as- consultant, joins noncommercial KQED -FM based in Los Angeles. Barbara M'I sociate media director; Dale Plowden, media San Francisco as director of marketing. of media sales, Richard Simmons Show, Pro buyer, to media planner- buyer; Teri Hegman, Television, New York, joins Metromedia media assistant, and Elizabeth MacSwords, Jerry Grant, account executive, KJJY(FM) An- ducers Corp. there as Eastern media sales di media, Abbott Advertising, Lexington, Ky., kenny, Iowa, named sales manager. rector. Susan Bender, director of sales admin istration, Metromedia Producers Corp. to media buyers. Richard DeFabio, from WASY(AM) Gorham, Boston, assumes additional responsibilities Me., joins WLYT(FM) Haverhill, Mass., as Kurt Schultz, art director, Alexander Market- as director of Latin American sales. ing, Grand Rapids, Mich., joins I. I. Scott sales manager. Barrie Robertson, director and general man there in same capacity. Joseph Wientge, account executive, WALA- ager, CBS /Fox Video, Sydney, Australia TV Mobile. Ala.. named local sales manager. Appointments, Weightman Advertising, named managing director, South Pacific, re- Philadelphia: Allison Carson, from Good Kenny Caldwell, account executive, maining based in Sydney. Ideas, home decorating and remodeling maga- WGXA(TV) Macon, Ga., named local sales Robert Fell, VP, director of sales and market- zine, Philadelphia, to art director: Bill Dono- manager. van, from Armstrong World Industries, Lan- ing, Hearst/ABC Video Services, New York caster, Pa., to account executive; Joanne Wendy Chamberlin, public service coordina- joins Cable Health Network, Chicago, as Sired, from Montgomery & Associates, tor and promotion assistant, WDHO -TV Tole- VP, Midwest regional manager. J. Ray Pad. Philadelphia, to buyer, media department, do, Ohio, joins WSPD(AM) there as co -op sales and Mark Fischer, from Montgomery & Asso- director. Cathy Recker, from Aid Association ciates, to assistant account executive. of Lutherans, Perrysburg, Ohio, joins WSPD as account executive. Don Micallef, manager of special projects, Jason Elkin, from WJKS -TV Jacksonville, Katz Television, New York, named associate Fla., joins wrvN -TV Columbus, Ohio, as lo- director of marketing services. cal sales manager. Cindy Stern, sales assistant, Katz American Allen Stieglitz, regional sales manager, Television, red team, New York, named re- wsHE(FM) Fort Lauderdale, Fla., named local search analyst, blue team. sales manager. Rhoda Santamaría, from Seltel, New York, Thom Neeson, local sales manager, WLVI -Tv joins Blair Television there as account execu- Cambridge, Mass., named national sales Fell Padden tive, ABC /green sales team. manager. Derek Dalton, account executive, den, executive VP, Metro Networks, Los An Sandra Hawk, from own graphic design stu- WLVI -TV, succeeds Neeson. geles, joins CHN there as Western regiona dio, Minneapolis, joins Sheggeby Advertis- manager. Cynthia Newman, account executive, ing there as creative director. KRQR(FM) San Francisco, named national Jarobin Gilbert, VP, NBC -TV, New York and busi Appointments, Group W Cable System, Tal- sales manager. Maria Del Rio, from KTZO(TV) named VP, sports project planning ness development, Sports there. lahassee, Fla.: Stefanie Jackson, account ex- San Francisco, joins KRQR, succeeding New- NBC ecutive, Lamar Outdoor Advertising, Talla- man. Gary Conner, VP, Satori Entertainment, Nev hassee, to advertising sales manager; Joe York, named senior VP. Jeffrey Sass, produc Melinda Willey, owner and operator, Focus - member sales department; Lynda Bono, of One- Advertising, Fresno, Calif., and Spen- tion manager and director of acquisitions, Sa Russell, from National Federation of Busi- tori, named VP, acquisition and production. cer Williams, national sales manager, KDOC- ness and Professional Women's Clubs, Wash- TV Anaheim, Calif., join KCRA -TV Tony Brown, VP, special projects, Metrome ington, and Larry Hendricks, from CableA- Sacramento, Calif., as account executives. dia Producers Corp., Boston, joins Blair Vid merica Inc., Atlanta, Ga., to sales team eo Enterprises, New York, as VP and genera coordinators, and Nancy Sheppard, traffic Delores Silvera Robinson, from WILD(AM) sales manager. coordinator, to account executive. Boston, joins National Black Network, New York, as account executive. Eddia Keller, VP, media and co -op advertis Robb Gray Jr., general sales manager, KGUN- ing, 20th Century-Fox, Los Angeles, join Jerry Lyles, from WCMH -TV Columbus, Ohio, TV Tucson, Ariz., joins WLRE(TV) Green Bay, MGM/UA there in same capacity for motiol joins WXYZ-TV Detroit as account executive. Wis., in same capacity. picture marketing division. Ann Murphy, from WHUE -AM -FM Boston, John McElfresh, di- Jim Merrill, publicity manager and productio joins WBZ(AM) there as account executive. rector of sales, executive, Playboy Productions, and Lor KTVI(TV) St. Louis, Jane Flavin, from Katz Independent TV raine Nakano, independent publicist, hay joins KDNL -TV there as Sales, Boston, joins WXNE -TV there as ac- formed Merrill & Associates, personal man general sales manager. count executive. agement and production company, based i Timothy Lynch, from Bob Coletti, researcher, Mideco, Salt Lake Los Angeles. WVEC -TV Norfolk, City independent research firm, joins KICU- Lesley Gallo, administrator of marketing Va., joins wTvz(Tv> TV San Jose, Calif., as account executive. NBC Enterprises, New York, named man there as general sales ager, international sales. Marcy Himmelfarb, retail sales manager, manager. Eric Zitron, WRLX(FM) Baltimore, joins KDNL -TV St. Bob English, general manager, WMLK(AM) sales manager, local Louis as account executive. WUBE(FM) Cincinnati, joins Broadcast Pro wrvz, named national graming International, Seattle -based syndica McElfresh Linda Rademacher, sales manager. from Joe Kelly's Restau- tion firm, as president. rant, Oklahoma City, joins KTVV(TV) there as Souther. Bob Lawrence, VP and general manager of account executive. Michael Mason, regional manager, Taft Broadcasting's WYNF(FM) Tampa, Fla., region, Home Box Office, Atlanta, name joins WLW(AM)- WSKS(FM) Cincinnati as VP, Claudia Cole, market development coordina- regional director.

Broadustln9 Jul 18 1983 All smiles. Cabletelevision Advertising Bureau's newly elected board of directors poses for a group picture. Standing (l -r): Robert H. Alter, president, CAB; William K. Burton, president, Eastman CableRep; Whitney Goit Ill, vice president, advertising sales, Warner Amex Cable Communications; Timothy B. Robertson, group VP, CBN Cable Network; J. William Grimes, president, Entertainment and Sports Programing Network; James C. Cownie, president, Tele- Communications group, Heritage Communications; Kay Koplovitz, president, USA Cable Network; Beryl Wolk, president, TVSM /Goodway Marketing; Paul Schonewolf, vice president and director of marketing, General Electric Cablevision; Edward L. Taylor, chairman, Satellite Programing Network; Robert Wussler, executive vice president, Turner Broadcasting System; Thomas P. Willett, vice president, marketing, Continental Cablevision; Bruce Johnson, president, Cable Health Network, and Charles Townsend, vice president, marketing and program services, United Cable Television. Seated (l -r): John C. Carlton, national director, marketing and programing, Tele- Communications Inc.; Burton Staniar, president, Group W Cable; Larry Howe, vice president, corporate development, American Television & Communications; Jack Yearwood, vice president and general manager, Bay Area Cable Interconnect; Susan Wallace, director of advertising sales, MetroVision; Jack C. Clifford, chairman, Colony Communications, and chairman of board, CAB; William J. Ryan, president, Palmer Communications; James Heavner, president, Village Cable, and Ed Bennett, executive vice president, Viacom. Not pictured: Arthur Dwyer, senior vice president, operations, Cox Cable; Robert L. Johnson, president, Black Entertainment Television; Larry R. Miles, senior vice president, marketing and programing, Times Mirror Cable Television; Douglas Wenger, director of marketing, Storer Cable Communications, and Lloyd Werner, senior vice president, sales and marketing, Group W Satellite Communications.

Lisa Mionie, independent casting director, executive. Tom Wolzien, executive producer, weekend Los Angeles, joins ABC Entertainment, New editions, New York, Sam Sperry, consultant, Northwest Power NBC Nightly News, York, as manager, daytime casting, East named VP, executive producer of newly cre- Planning Council, Portland, Ore., joins KING - Coast. ated news production and design department. Tv Seattle as assignment editor, sports depart- Michael Styer, executive producer for cultural ment. Steve Blakesley, from WAVE -TV Louis- Rob Sunde, from WCBS(AM) New York, joins affairs, Maryland Public Television, Owings ville, Ky., joins KING-TV as director of special ABC Information Network there as director Mills, Md., named program schedule and ac- projects. of news. Iuisitions manager. Louis Buchheft, producer-director, WZZM -TV Nick Lawler, deputy news chief, ABC News, Gary Goslee, production manager, KAAL(TV) Grand Rapids, Mich., joins WKBW-TV Buffa- Los Angeles, joins WTCN -TV Minneapolis -St. Austin, Minn., named program director. lo, N.Y., as director. Paul as news director. Linda Allen, freelance Greg Grimley, senior director, KAAL, suc- writer, joins WTCN -TV as administrative assis- Jack McConnell, farm director, KMMJ(AM) :eeds Goslee. tant, public Grand Island, Neb., joins KFKA(AM) Greeley, affairs. William Logan, program -operations manager, Colo., in same capacity. Jack Reynolds, from NBC, Hong Kong, WIS -TV Columbia, S.C., joins WOTV(TV) Donna Harris, executive producer, news, named defense correspondent, NBC News, Grand Rapids, Mich., as program manager. Washington. Albert Pierce, assistant to secre- WFLD -TV Chicago, named executive produc- tary of defense, Washington, joins NBC Ed Scarborough, program director, KHTR(FM) er, PM Magazine. News there as Pentagon correspondent. St. Louis, joins KNX -FM Los Angeles in same Jim Kelly, sports reporter, CBS Morning News, rapacity. Jack Doniger and Bob Hopper, staff mem- joins WNEV -TV Boston as evening sports an- bers, Associated Press Radio, New York, Marc Kuhn, from WWDB(FM) Philadelphia, chor. have been named anchors for two new drive joins wloD(AM) Miami as program director. time news capsules. Doniger will handle two - Peter Stewart, from KHFI -FM Austin, Tex., News and Public Affairs minute Newswatch and Newsminute capsules joins KROK(FM) Shreveport, La., as program in morning drive, while Hopper anchors ?tanager. Thomas Petner, man- afternoon broadcasts of same. Broadcasts are Michael Demeree, from WLOX -TV Biloxi, aging editor, WCBS -TV part of AP's expanded programing lineup of 24 Vliss., joins woAC(TV) Canton, Ohio, as pro- New York, joins WOR- additional newscasts and four additional Juction manager. TV there as news direc- business reports each weekday ( "Riding tor. Gain "' May 16). Susan Conover, producer- director, Connecti- :ut Public Television, Hartford, Conn., joins Joe Coscia, executive Appointments, news department, WTVN -TV D'Amico, ioncommercial WEDW(TV) Bridgeport, producer, 5 p.m. Columbus, Ohio: John executive news producer, news 2onn., as executive producer and senior di- broadcast, WCBS-TV to assistant director-ex- ector. New York, joins ecutive news producer; Rodney Brenneman, to news director, 6 I l WNBC -TV there in new- staff director, and p.m. Jocelyn Chan, research coordinator, Golden ly created position of news, and Arnold Dengler, from WBNS -TV Co- Nest Television, Los Angeles, named direc- executive editor. Ricki lumbus, to producer, 6 p.m. news. or of research. Petner Stofsky, producer of Appointments, KAKE -TV Wichita, Kan.: Cin- ieymour Miles, from Grey Advertising, New special reports and special projects, WNBC-TV, dy Whitman, managing editor, El Dorado York, joins Westwood One there as account named senior producer. (Kan.) Times, to noon producer; Joanne Lof-

Broadcastingan Jul 18 1983 land, production assistant, to producer; Shar- logly, director of marketing and sales, high Sharon Earley, executive director of oper- on Levy, editor, KBTV(TV) Denver, and Ron resolution video systems, named VP. ations, National Captioning Institute, Wash- ington, named executive director of market- Stover, from KSNW(TV) Wichita, Kan., to L. Magruder, VP, Uninet, James operations, ing. "photojournalists"; Gigi Lyons, reporter, Kansas City, Mo., subsidiary of United Tele- WIFR -TV Rockford, III.; Craig Owensby, re- communications, joins RCA Cylix (satellite - Robert J. Buenzle, Robert J. Buenzle, Char- porter, WAFT(TV) Jackson, Miss., and Gillian delivered) Communications Network, Mem- tered, Washington, joins law firm of Finley, Logan, anchor-reporter, noncommercial phis, as VP, operations. Kumble, Wagner, Heine, Underberg, Manley KANU(FM) Lawrence, Kan., to reporters. & Casey there, continuing to specialize in James Barnes, from winnow) Pittsburgh, communications and telecommunications Mike Hovel, writer-producer, WCPO -TV Cin- joins Television Syndication Center, Group law. cinnati, joins WLWT(TV) there as news produc- W there, as engineering supervisor. er. John Kernan, from Deltaic Corp., San Jose. Joe Perez, chief engineer, KFIY(TV) Santa Calif., joins Gill Management Services there . Neal Dickerson, news producer, WGRZ -TV Rosa, Calif., elected VP of parent, Sonoma supplier of computer software to cable com- Buffalo, N.Y., joins KMOx -Tv St. Louis as Broadcasting. Newsroom Report Tonight producer. panies, as VP, planning and product develop- Tom Shedlick, assistant chief engineer, Via - ment. KSNW(TV) Carlton Cole, news producer, corn's WMZQ(FM) Washington, joins Viacom's KHOU -TV Houston as Jerry Gardner, VP, Radio Advertising Bu. Wichita, Kan., joins WRVR(FM) Memphis as chief engineer. producer-reporter. Bill Jeffreys, from wRAU- reau, resigns to form own Dallas -based con- TV Peoria, Ill., joins KHOU -TV as reporter. sulting firm, Communications Marketinf Inc. Mike Scott, from KPWR -TV Bakersfield, Ca- Promotion and PR lif., joins KJEO(TV) Fresno, Calif., as week- John Dunn, VP, general manager, WBCS -FN end anchor -producer. Nancy LeBrun, senior producer, Bravo, Rain- Milwaukee, and Frank Woodbeck, VP, anc general manager, WKBW(AM) Buffalo, N.Y. of news staff, wcPo- bow Programing Services, Woodbury, N.Y., Elaine Green, member named to affiliate advisory board of ABC Di. news named promotion manager. Judith Kessler TV Cincinnati, named nightside editor rection Network, New York. and anchor. Janet Gross, all -night anchor, Baum, from Home Box Office, New York, wcpo -Tv, named reporter. Hasker Nelson, joins Rainbow as writer- producer, Bravo. Bryan Bums, director of marketing ant writer-reporter, wCPO -TV, named community Appointments, media relations, Home Box broadcasting, Kansas City Royals basebal affairs assistant. Office: Deborah Rosen, from own Los Ange- team, named director of broadcasting, majo; league baseball, New York. Judy Rooks, business- economics reporter, les -based public relations firm, to director, media relations, West Coast, there; Richard KOIN -TV Portland, Ore., named co -anchor 5 Dave Murray, chief meteorologist, KSDK(TV p.m. news. Licata, manager, Cinemax publicity, to direc- St. Louis, elected chairman of American Me tor, HBO premiere films and Cinemax public- teorological Society's board of broadcast me KOA(AM) Denver, joins Marvin Gatch, from ity, New York; John Kelley, senior publicist, teorology. Kost(FM) there as morning news anchor. HBO, premiere films, New York, to manager, Cynthia Grebe, from wnri Tv Flint, Mich., premiere films publicity; Peter Garafola, sen- joins WOTV(TV) Grand Rapids, Mich., as ior editor -writer, to manager editorial -photo weekend anchor-reporter. publicity; Richard Rothenstein, assistant edi- Deaths tor- writer, succeeds Garafola. director, Edward Evans, public affairs Frank Norwood, 55, executive director, Join -TV there as Angela Dl Gangi, assistant to corporate direc- KRrH(FM) Los Angeles, joins KW Council on Educational Telecommunica public affairs manager -editorial writer. tor of public relations, Needham, Harper & Steers /Issues & Images, New York, named tions, Washington, and former consultant tt Susan Kidd, anchor, KTVI(TV) St. Louis, joins director of public relations. Julie Finnis, as- Corporation for Public Broadcasting and Na WRC -TV Washington in same capacity. sistant treasurer and assistant secretary, NHS/ tional Telecommunications and Informatior Administration, died of stroke June 30 a 'Racy Barry, anchor-reporter, KSTW(TV) Taco- Issues & Images, New York, named public Suburban hospital, Bethesda, Md. He is sur ma, Wash., joins KATU(Tv) Portland, Ore., in relations manager and succeeds Di Gangi as vived by his wife, Shirley, son and daughter. same capacity. assistant to corporate director of public rela- tions. WIllIam H. Luchtman, 45, VP, general man Aleli Camama, from KsDO(AM) San Diego, ager, WAWS(TV) Jacksonville, Fla., and for joins KCNN(AM) there as news writer. Lucius Barre, from Polygram Pictures, Los Angeles, joins Samuel Goldwyn Co. there as mer VP, general manager, WZUU -AM -FM Mil James Bunn, assistant cable news manager, national publicity director. waukee, died of cancer July 6 at Jacksonvilh Scripps- Howard Broadcasting, Fairfield, Memorial hospital. He is survived by hi Conn., joins KPIX(TV) San Francisco as re- Don North, independent producer, joins Gray wife, Delores, four sons and daughter. porter. & Co., Washington -based public relations firm, as director of broadcast services and John F. Tallcott, 63, former general sales man Howard Thompson, from wwLP(TV) Spring- account executive. ager, WTTV(TV) Fort Pierce, Fla., and one field, Mass., joins WFSB(TV) Hartford, time general manager, WLNG -AM -FM Sag Har Conn., as reporter. Marta Leipzig, senior copywriter and broad- bor, N.Y., died of apparent heart attack July cast producer, Abramson & Associates, at his home in Port St. Lucie, Fla. He is sur Melanie Morgan, reporter, KICU-TV San Jose, Washington, joins The Adams Group, Rock- vived by his wife, Olivia, two sons and two Calif., joins KGO(AM) San Francisco in same ville, Md. -based public relations and adver- daughters. capacity. tising firm, as copy chief. Ernest Chappell, 80, radio and television an Shannon English, account executive, Warner nouncer whose broadcasting career spanneu Amex Cable Communications, Canton, more than 50 years, died July 4 followin; Technology Ohio, joins WOAC(TV) there as program -pro- stroke at his home in North Palm Beach, Fla motion director. Chappell's radio credits in 1930's and '40' John Gurzick, associate, communications, Donna Friedman, promotion assistant, WDCA- included spokesman for Pall Mall cigarette electronics and intelligence division, Booz, Tv Washington, named promotion writer-pro- and announcer for Edward R. Murrow' Allen & Hamilton, Washington, joins M/A ducer. nightly newscast and for Amos 'n' Andy. He i Corn Development Corp., Burlington, survived by his wife, Helen, son and thre Mass., as director, technical standards co- daughters. ordination. Allied Fields Jeanne Anne Fowler, 58, director of promo John Cambon, founding board member and tion, KGER(AM) Long Beach, Calif., died o chief financial officer, Digivision, San Diego William Abbott, assistant general counsel, complications of undetermined virus May 2. video equipment manufacturer, named presi- NBC -TV, New York, joins communications at Long Beach hospital. She is survived b dent, succeeding Sherman DeForest, who law firm of Fawer, Brian, Hardy & Zatzkis, her husband, Clinton, one son and thre continues as chairman of board. Hugh Gil- New Orleans. daughters.

Broadcasting Jul 18 1983 H staterJ

McCann's Gene DeWitt: He points to "an industry in ferment" and says: "The time is ripe for coalitions of ad- Old /new media overviewer vertisers, agencies, station groups and pro- with a gleam in his eye ducers to enlarge the supply of quality televi- sion programing." Gene DeWitt, executive vice president and DeWitt tabs the ad hoc networks, based director of media services for the U.S.A. on past performances, as vehicles that region of McCann-Erickson Worldwide, "make sense because the buy is cost -effi- New York, says his career interests have al- cient." He acknowledges that programing is ways centered on advertising and publish- the key to success, and appropriate proper- ing. He chose advertising, he says, because ties are not easy to locate. "you get a chance to be creative and have the A case in point is McCann's own incur- opportunity to move up quickly." sion in the world of ad hoc. Last January, This evaluation proved accurate. Armed DeWitt told the convention of the Associ- with a BA degree in English from Tufts Uni- ation of Independent Television Stations versity in Medford, Mass., in 1965, he land- (INTV) that joint ventures posed an opportu- ed a job as a media trainee with Dancer Fitz- nity for independents to compete more effec- gerald Sample, New York. Over the next 14 tively against the new sources of TV enter- years, he sharpened his skills in media and tainment and indicated that McCann would television programing with such posts as support such projects. media director of Ogilvy & Mather, execu- Now, six months later, DeWitt says that tive vice president and media director at Ro- M -E is still working in that terrain. In fact, senfeld, Sirowitz & Lawson and senior vice Eugene Albert DeWitt-executive vice he adds, the agency had become active in president and director of media and network president and director of U.S. media services, joint ventures before he made his pro- services at BBDO. In 1979, he joined M -E McCann -Erickson Worldwide, New York; b. nouncement. in his current post. Feb. 3, 1943, Norwalk, Conn.; BA in English, "We've talked to a number of producers Gene DeWitt and his colleagues at magna cum laude, Tufts University, Medford, about developing original movies," he re- McCann have been on a whirlwind schedule Mass., 1965; media trainee, Dancer Fitzgerald ports, "but we were not able to find any for the past month putting together proposals Sample, New York, 1965 -66; media planner, appropriate properties. But I think we will for the new prime time up -front schedules assistant media buyer, Ogilvy & Mather, 1966- have programing to announce later this year. that will be the centerpiece of the estimated 70; media director, executive VP, Rosenfeld, I can't discuss this now, but it will be pro- $130 million their agency will allot to net- Sirowitz & Lawson, New York, 1970 -77; senior graming for some of our clients." work TV during 1983. VP and director of media and network The competition faced by the television DeWitt, a critic of network program qual- programing, BBDO, New York, 1977 -79; in networks from ad hoc groups, cable, pay TV ity, assays the new network programs "as current post since October 1979; m. Juliana and independent stations, DeWitt says, will somewhat better than they have been in the Fera, 1965; daughter, Katherine, 3. be cutting into network shares, but he is con- past." He believes the networks have placed fident the networks will survive. He points a stronger emphasis on quality for next fall, out that the advertising pie will grow sub- spending more money on pilots. But, he DeWitt's steady rise in the media world stantially in the years ahead but the "slices adds: "Some of the concepts are rather silly." over the past 18 years comes as no surprise to will be smaller." Network programing is only one area of Jules Fine, executive director of marketing at He is particularly bullish about basic cable DeWitt's domain. As executive vice presi- Ogilvy. He had the opportunity to observe television, mentioning that "we have pat - dent and director of media services for the DeWitt first hand when the latter was at temed our buys on the way we buy radio to U.S.A. branch of McCann, he supervises a O &M. He calls DeWitt "an extremely intelli- reach cumulative audiences." DeWitt esti- staff of more than 325 specialists in offices gent person," who combined creativity with mates that McCann will be doubling its in- throughout the country. His jurisdiction ex- management skills and high professionalism. vestment in 1983 over 1982 on basic cable. tends to spot buying, media planning and DeWitt believes that media management In fact, DeWitt is optimistic that all media research, outdoor and network programing. skills will be tested sorely in the decade will find their niches in the years ahead. McCann is a broadcast- active agency, hav- ahead as the new media proliferate and ad- Radio, he observes, has weathered many ing spent more than $300 million on televi- vertisers and agencies face a plethora of storms and will find its place. But he has one sion and radio in 1982, 60% of its total ex- choices. To assist McCann's media special- complaint about media in general and net- penditures. ists throughout the world, DeWitt assembled work TV in particular. DeWitt, a tall, huskily built man who par- a group of its executives from 12 countries in "I don't think that television networks or ticipated in football, tennis and cross -coun- New York a few months ago to discuss any of the media market themselves well to try running in college, says he has been emerging media developments in their re- the advertisers," he remarks. "They do a "most fortunate" in his employment with the spective sectors. good job on program promotion." various agencies for which he has worked. "I found interesting the fact that as in the DeWitt says he enjoys watching televi- During his tenure at Rosenfeld, he says, he U.S., commercial TV stations are growing sion. He is a particular fan of news programs helped build a media department at a new in number all over the world," DeWitt re- and news magazines and feature films, and agency. At Ogilvy, he was part of a group ports. "There are more independent stations "loved" both Taxi and Square Pegs. He be- that over a five -year period helped move the in Britain, more networks in Brazil and a lieves local news needs improvement. He agency from a $60 million unit to one billing cable system in Germany. says it is "becoming fluffy entertainment and more than $200 million. "Another development we noted was the does not provide local services." "At BBDO in 1978, I had the chance to growth in videocassettes throughout the DeWitt is an avid reader, going through remake a major agency's media depart- world. Of course there are fewer viewing about 40 magazines and a few books each ment," he continues. "And here at McCann choices in the rest of the globe than here and month. He enjoys fishing, jogging and hik- I've learned the Interpublic approach of fus- hence the great interest in videocassettes." ing, and frequently commutes from his ing media with creative to generate new Closer to home, DeWitt is exhilarated by home on West 47th Street to his office more iusiness." the prospects of growth in ad hoc networks. than 30 blocks away on foot or bicycle.

Broadcasting Jul 18 1983 [11-f-1) c U In move with few precedents since early days of television, anticipated changes If deregulation occurs, any changes statio -'Field Enterprises announced Friday it will close its WKBS-TV Burl- may be planning to make and whether they plan to maintain lo ington, N.J. (Philadelphia) and turn Its channel 48 license back to as they have in past. According to some executives of broadc( FCC effective Sept. 1. Field has sold its other TV stations and station groups, national representatives and advertising agencio has been trying to sell woes -Tv. Announcement said Field had there is not likely to be any significant change in station operati concluded it would obtain "greater value' by closing station and if deregulation arrives. selling off assets than by continuing operations in hope of finding buyer for station. WPHL -Tv Philadelphia, on channel 17, was said to have agreed to buy program rights and production equipment Judy Woodruff, chief Washington correspondent for NBC -TV's 7 day show, joins public broadcasting's MeeNe)f /Lehrer News&e from wies -Tv, which commenced operations Sept. 1, 1965-18 years to day from its projected closing. FCC spokeswoman said today (July 18) as chief Washington correspondent. When Neill people there "couldn't remember the last time" TV station license Hour premieres Sept. 5, she will serve as backup for anchc was returned. Robert MacNeil and Jim Lehrer, in addition to doing studio into views and field reporting. NBC News President Reuven Fra: wished her luck in statement to NBC News bureaus, saying, "All John Blair & Co. and Fairbanks Broadcasting Co. announced they us at NBC News regret [she] has chosen to end her eight -ye had reached definitive agreement for Blair to purchase KVILAM -FM association with us. We had hoped she would stay, but we cot Dallas and wlec(AM vmarirso Indianapolis from Fairbanks for $50 mil- not agree on requests for certain assignments. Wherever her c lion in cash, subject to FCC approval ( "Changing Hands," May 9). reer takes her from here, she goes with the best wishes of NI News."

Average TV station had pre -tax profit of $1.25 million during 1982- One on One, ABC's late night half -hour Interview 17.7 %increase previous program (12: over year, according to financial survey by a.m.) with host Gregory Jackson will be scrapped, effective National Association of Broadcasters. Also according to July ; survey, Poor ratings and lack of station clearances are said to be prima gross time sales increased 9.7% to $6.3 million; net revenues in- reasons for cancellation. Of 214 ABC affiliates, only 140 were clee creased 6.1% to $5.4 million; national and regional spot revenues ing program regularly. Ratings for program were -1 increased 12.6% to local in 1.2 -to $2.97 million; advertising increased 8.8% range, more than full point lower, on average, than its predecessc to $2.8 million; nonbroadcast revenue dipped 8.7% to $107.000; Last Word, also hosted by Jackson (with interview segment by Pl tradeouts and barter transactions decreased 5.9% to $121,000; Donahue), which was also canceled (last April) due operating expenses rose to $4.1 million, to poor rating 3.1% and programing Jackson is still under contract with ABC News expenses were up 7.4% $1.6 million. Survey, based on and will be rea at replies signed. Hall-hour time period now filled by One on One from 411 stations, also showed typical station spent will rev( $83,500 on to stations, although ABC spokesman indicated there is possibili music license fees and $336,700 on program and film rights. Num- that network may develop program for period in future but add( ber of full-time employes remained 78; salaries rose 6.2% to $1.6 that nothing is in works currently. million. o Federal Trade Commission last week ordered two major manufa CBS strong solid earnings turn- turers of pain relievers, around" this year, reported last week that it was getting there, Bristol-Myers Co. and Sterling Drug Co., drop claims of superiority for their products after finding th( with net income up 36% for 1983's second quarter and up 30% for that advertising in 1970's had Bristc first half. CBS /Broadcast Group, which normally accounts for been deceptive. Decision affects 85% Myers's Bufferin, Excedrin or more of company's operating income, reported second -quarter and Excedrin P.M. and Sterling Drug Bayer aspirin, Cope, Midol and Vanquish. Official of profits of $103.3 million, up fractionally from $102.7 million year Sterling sa company is reviewing order and is likely to file fedei ago, but CBS Chairman and President Thomas H. Wyman found appeal with court. Spokesperson for Bristol -Myers said appeal would file merit in holding even. He said it was accomplishment in face of be probably with U.S. Court of Appeals. Commission held weak network TV scatter market and demonstrates effectiveness that futu advertising by companies aL of CBG's cost management CBS -TV profits were down must disclose if advertised product effort. from contains aspirin when making comparisons with plain year ago, thanks to much -publicized misreading of timing of gen- aspiri Order also states that, in general, advertised claims I eral economic recovery (BROADCASTING, May 23, must et. seq.), but proved by two well- controlled clinical Wyman said decline was offset by profit gains by CBS Televi- studies although other four of proof may be acceptable on case -by -case basis. Decisions aL sion Stations and CBS Radio divisions. CBS /Broadcast Group cover Ted Bates & Co., advertising agency for Bufferin; operating profits for first half declined 13.3% below year -ago Young Rubicam, agency for Excedrin and Excedrin P.M., Lois H( levels, to $127.8 million. Group's revenues were up 3.3% in and land Callaway, agency for Vanquish. second quarter, to $563.2 million, and up 5.5% for first half, to $1,124.3 million. For company as whole, CBS reported net in- come reached $58.7 million or $1.98 per share in second quar- Paine Cable Corp., Austin, Tex. -based MSO, and Cable Amerk ter, up 36 %, on revenues of $1.06 billion, up 7%. For first six Inc. have agreed to form new partnership that will own and manag months, net income rose 30% above year -ago levels to $76.5 five Atlanta -area cable systems currently owned by Cable Arne million, or $2.58 per share, on revenues of $2.1 billion, up 6 %. ica Inc. New joint venture would make Prime Cable managin general partner of systems located in Atlanta, DeKalb, Colleg Park, East Point and Alpharetta, totaling 107,000 subscriber ratings race for week ended CBS researchers said CBS won daytime Prime's percentage of ownership and price paid to buy in w( week before ( "In Brief," July 11) July 10, and by bigger margin than undisclosed, but analyst put total value of systems at about $' making first time it had topped ABC -TV two weeks in row since million to $85 million. April 1979. For 10 a.m. to 5 p.m. period, CBS claimed average 7.0 rating to 6.5 for ABC and 5.0 for NBC. For hours when networks compete head to head-11 a.m. to noon and 12:30 -4 p.m. -it was Urbana Cable Television Inc; wholly owned subsidiary of Comm CBS 8.0, ABC 7.0, NBC 5.0. nication Corp. of America, acquired assets of Champagne Cable, sion and C &A Cablevision, which operate cable systems in Urban West Liberty and Mechanicsburg, all Ohio, with total of 3,41 Young & Rubicam U.S.A., concerned over FCC's proposed deregu- basic subscribers. Price was undisclosed, but sources put figure TV lation.of television stations, has distributed questionnaires to about $2.5 million. Ted Hepburn Co. brokered sale. outlets throughout country asking them to indicate their future o policies regarding commercial standards and commercial log - keeping, and return questionnaire within month. Questions con- Operation Prime Time said its presentation of Blood Feud was hig cern current station policy regarding nonprogram times per hour, est rated syndicated special to air this year to date, scoring 21

Broadcasting Jul 18 1983 70 six to 25 million but conceded that "nobody really knows." He said major DBS companies, which are expected to start operating by 1986, will be competing for entertainment programs with net- works, syndicators and pay television firms. He said USSB, owned by Hubbard Broadcasting, Minneapolis-St. Paul, plans three chan- nels. One will offer entertainment programs similar to commercial networks and will make service available to local TV stations. There will also be channel for all-news and one for special interest programing. Fountain said major competition will be for program- ing and said he believes "all three networks will work in the DBS arena."

Loan from Corporation for Public Broadcasting to National Public Radio is not yet certain thing. Besides awaiting return in mail of signed loan guarantees from NPR member stations, officals of CPB and NPR are still disagreeing on number of issues including real- ism of NPR's budget for next year, how much say CPB will have in NPR affairs, whether CPB will obtain title to radio network's satel- Minority support. Handshakes were in order last week in wake lite distribution system and immediacy of NPR's current debts. of National Association of Broadcasters announcement that it Negotiations are continuing and each board will meet again at end will support H.R. 2231. Bill, introduced by Representative Mick- of month, but according to NPR board chairman Donald P. Mullal- eyLeland (D-Tex), evolved from recommendation ofFCCAdvi- ly, radio network needs additional funds before then to pay credi- sory Committee on Alternative Financing for Minority Opportu- tors and meet payroll. On Friday afternoon, officials from both nities in Telecommunications. It would permit use of tax organizations were meeting to examine that claim. At least one certificates for nonbroadcast facilities and increase value of CPB board member is skeptical and says NPR must go to stations used equipment that can be written off when buying existing for quick fix. facilities. L-r: Gen Schmidt, chairman, NAB joint board; Bill o Turner, vice chairman, NAB TV board; Edward Fritts, NAB How NPR got into current straits is topic that Oversight Subcom- president, and Henry Rivera, FCC commissioner and former mittee of House Energy and Commerce Committee is looking into. chairman of Advisory Committee on Alternative Financing. Peter Stockton, staff member in charge of investigation, is working with GAO audit team examining NPR books and says congress - sional hearings to review findings will be held after Congress returns 'tonal rating for first half and 18.6 for second half. Blood Feud from recess. Stockton says: "Dingell [Committee Chairman John 3yed on 94 stations that had options to run it during window o Dingell (D- Mich.)] has made clear that there should be some ac- ril 25 to June 12. During window, OPT said, Blood Feud sur countability, that people shouldn't be able to ruin a perfectly good issed each of three network's prime time rating averages: CBS institution and walk away," but adds that he is working on this :.1; ABC 13.8 and NBC 13.8. Overnights showed Feud ranking only part time and that committee will not be assigning extra staff st in its time period in New York, Los Angeles, Chicago, San to investigation. Audit has so far suggested that NPR manage- ancisco and Detroit, OPT said. ment ignored warning signs of financial trouble. Senate Commu- o nications Subcommittee will hold hearings on NPR's current situa- Bonet Association of Broadcasters has asked FCC to reconsider tion, also after recess. part decision authorizing teletext to prohibit cable operators m stripping service out of broadcast signals; to exempt, "at ESPN and First Choice Canadian Communications have announced ist at the outset," all teletext services from common carrier sta- agreement whereby First Choice will apply to Canadian Radio - > and to expand its "unnecessarily restrictive" definition of tele- Television and Telecommunications Commission for license to ct. "Whether teletext should be used for the transmission of bring ESPN to Canadian pay -cable subscribers. Application will be leo games and computational routines is a decision best left to filed by Aug. 15, deadline set by CRTC for "speciality" pro- marketplace," NAB said. Among those also requesting corn - gram- service proposals. First Choice is operator of two 24 -hour ssion to prohibit cable from stripping teletext were CBS, NBC, broadly based pay -cable services in Canada (one English lan- sociation for Maximum Service Telecasters, CBS -TV Network guage and one French language) which consist mostly of mov- filiates Association, Taft Broadcasting Co., and Public Broad - ies. It now has about 270,000 subscribers. Throughout Canada, sting Service. there are now about 475,000 pay subscribers. Under proposal, ESPN would be offered to Canadian .pay subscribers as mini - tS / Broadcast Group, which had hoped to eliminate some 300 pay, add -on tier, which would cost between $1 and $2 per rs this year by attrition (BROADCASTING, June 6, et seq.), has month. cided attrition may need some help. Spokesman confirmed that rision heads had been given target goals but said they were also Westwood One, Culver City, Calif. -based radio program production /en "a lot of flexibility" to achieve them by attrition, reorganize- and distribution company, has rejected takeover bid by RKO Gener- n, consolidation, layoffs, "or whatever," with leeway also in al, parent company of RKO Radio, for undisclosed sum. Westwood zing to match division needs from now until Dec. 31. "There will One President Norm Pattiz confirmed earlier reports ( "Closed Cir- no Black Friday," he said. He also emphasized that jobs in- cuit," July 11) that "preliminary discussions" with RKO had taken lved are administrative or in support work: "None are directly place, but said last week they were "more of a valuation exercise" -related" and that normal attrition is still expected to handle than anything else. ist cases. At CBS News, which by some accounts has been 'geted for about 20 job eliminations, sources said they were Dow Jones and Co. said DowAlert-its business radio news service nfident attrition would cover all by yearend. transmitted over FM subcarrier channels -9s being curtailed" be- o cause of "disappointing" results from market tests in New York, y to success of direct broadcast satellites will be degree of dish Chicago, Philadelphia and Boston. "We have concluded we cannot netration and ability to acquire satisfactory programing, accord - sell and retain the required number of subscribers to make the 3 to Robert Fountain, executive vice president of United States service self-supporting," Dow Jones said. However, Dow Jones tellite Broadcasting Co. Fountain, who provided status report on plans to make service available over telephone lines within next 60 3S to members of New York chapter of National Academy of days and rename it DowPhone. Dow Jones test -launched service levision Arts and Sciences last Wednesday (July 13), said indus- 15 months ago and purchased 5,000 special subcarrier radio re- estimates are that dish penetration by late 1980's will run from ceivers to lease to subscribers.

Broadcasting Jul 18 1983 7A COMMITTED TO THE FIRST AMENDMENT & THE FIFTH ESTATE

A start in command of the legislative process now, the last sentence in Fritt's message last week took on significance: "You can be sure A "Structural Study Committee" was appointed by the executive that we will be diligent in defeating any unacceptable legisla- committee of the National Association of Broadcasters last week tion." to think about reorganization. The committee is to study the Whatever happened to that inventive plan to circumvent Tim proposal of Peter Kenney, retiring Washington vice president for Wirth and move deregulation in the parent Commerce Commit- NBC and veteran NAB director, that the association be converted tee? to a federation with separate and strong divisions for radio and television. All things considered... Unfortunately, the committee was given no deadline to corn - plete its work. Kenney suggested one that seemed reasonable: A phrase making its first appearance on this page, but probably before the next NAB board meeting in January. not its last, sad to say, is "power flux density." Don't leave; this A seventh appointment to the committee membership is yet to may get clearer as it goes along. The power flux density that the be made. Why not Peter Kenney? United States wanted for direct -to -home broadcasting from satel- lites was denied by international agreement last week, as is re- Postman rings twice ported at some length elsewhere in these pages. The loss was serious enough to precipitate talk of unilateral adoption here of Tim Wirth has sent out the first wave of "quantification" ques- the U.S. -desired standard anyway. tionnaires, these to television stations. The second wave is to go The diplomatic term for what the U.S. may do is "taking a out this week, to radio. If the information solicited is a guide to reservation." Put in straighter talk, it could be said that the U.S. the "deregulation" that the chairman of the House Telecommuni- may invoke whatever standards it wants, no matter what its cations Subcommittee has in mind, broadcasters will hope that neighbors have agreed to. the president of the National Association of Broadcasters was The standards that were adopted at the western hemisphere right when he said that the NAB had the clout to kill legislation if conference that ended in Geneva last week provide less power killing became necessary. than the U.S. says is needed for high -definition television that Wirth wants to know what is on the air now in several categor- CBS has proposed to broadcast and for enhanced color systems. ies of programing: news, local and originating elsewhere; public They also will require receiving dishes roughly three feet in affairs, local and originating elsewhere; all other programing diameter instead of the two -foot dishes that the U.S. standards (excluding entertainment and sports), local and originating else- would serve. The extra surface can make a difference when the where. wind blows and, of course, will add to costs. That's for starters. Next Wirth wants lists of individual pro- As to other decisions in Geneva -on the number and position grams primarily designed for children aged 12 years and under of orbital slots for the satellites that are to do the broadcasting - (with a subcategory of children's programs that are primarily the U.S. fared better. It did not get everything it sought, nor did it informational), primarily designed for minorities (defined as expect to. But the American delegation seems to agree that it got "blacks, Hispanics, American Indians, Alaskan natives, Asians enough to accommodate with reasonable efficiency all the appli- or Pacific islanders ") and primarily designed for persons who cations that the FCC has granted for DBS operation and some have attained the age of 65. Whites of European descent between others that may materialize. the ages of 12 and 65 don't interest the Telecommunications Things could have turned out worse, and probably would have Subcommittee. if the U.S. delegation had been less prepared. Chairman Abbott It isn't quite clear what Wirth intends to do with whatever Washburn, Vice Chairman Kalmann Schaefer and the members information his questionnaires elicit. It can be assumed that he deserve a round of applause. will come up with industry averages for the percentages of pro- gram time devoted to local and imported news, public affairs and other programs that are neither entertainment nor sports. A high - minded legislator with the elevation of the national culture ever on his mind would of course up those averages in writing legisla- tive standards. How Wirth will translate into standards the indi- vidual program information he receives in the children, "minor- ity" and geriatric categories will not be guessed here, but he doubtlessly would call it improvident to discard the data. Eddie Fritts, the NAB president, sent a message to television broadcasters disassociating the NAB from the Wirth mailings, an act of self -preservation. "Whether and how you reply is strictly up to you," Fritts told the broadcasters. "NAB opposes quantifi- cation because of its obvious First Amendment conflicts," Fritts said, "and because NAB strongly believes that TV deregulation can and should stand on its own without any new government controls or standards." That wasn't quite what Fritts said when he testified to the Wirth subcommittee seven weeks ago that the NAB would accept some Drawn for BROADCASTING by Jack Schmidt sort of quantification for television but not for radio. Whatever he said then, what he said last week was right. But with Wirth firmly "Dinner is ready."

Broadcasting Jul 18 1983 BILL BURNS 30 YEARS OF EXCELLENCE IN BROADCASTING

We at KDKA -TV have been privik'ed to be part of Bill's three decades of dedication and loyalty to his profession.

KUIUA-TU 2 HI1111 The Shove- Stopper Stole the Show.

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