Tourism Numbers 2016

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Tourism numbers 2016 an inspiring place to do business an inspiring place to do business Tourism market size • International arrivals grew by 18.5% • Domestic trips taken grew by 16.9% • Total tourism market for the Western Cape grew by 17.5% • 2015: 3.15m • 2016: 3.70m • Domestic tourism the far biggest contributor in volume terms an inspiring place to do business Top international markets for arrivals to the Western Cape United Kingdom 2015 2016 % Growth 244 782 270 167 9.4% Average spend per day: R3 015 Germany 2015 2016 % Growth 165 488 204 015 18.8% Average spend per day: R1 776 United States of America 2015 2016 % Growth 162 170 189 867 14.5% Average spend per day: R1 402 an inspiring place to do business Tourism market value size Domestic spend: Total foreign direct spend Total: R2.5bn Total: R18.1bn Growth YoY: +24.3% Growth YoY: +21.6% Tourism market value for 2016: R20.6bn Growth YoY: 22.5% Increase is due to: • Tourists spending more per day • Increase in length of stay an inspiring place to do business Length of stay and bed nights Domestic bed nights International bed nights Total: 10.4m Total: 10.2m Growth YoY: +25% Growth YoY: +7.2% Average length of stay Average length of stay 5 nights 11 nights Both domestic and international visitors to the Western Cape stayed 20% longer than the national average. Factors contributing to increase include large variety of attractions and experiences across the province. an inspiring place to do business Seasonality April to September (winter / low season) is up by approximately 30% from 2013 helping to mitigate the impact of seasonality. an inspiring place to do business Top attractions in South Africa V&A Waterfront: Top attraction visited in Cape Point: Top natural scenery attraction SA: 1.1m (+31%) in SA: 862 000 (+30%) Robben Island: Top culture & heritage site Camps Bay beach: Top beach front in SA: 337 000 (+6%) attraction in SA: 511 000 an inspiring place to do business Domestic tourism in the Western Cape 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 2014 2015 2016 Intra (Western Cape) Inter (Other provinces) Of the 2.1m domestic trips taken, we are seeing an even spread between people from the Western Cape exploring the region and visitors from other provinces. This shows good growth from both intra and inter-visitors. an inspiring place to do business Success of increasing air access to Cape Town Cape Town Air Access has delivered 10 new routes and 10 route expansions. Adding 650 000 new seats to Cape Town an inspiring place to do business Thank you For more tourism information please contact: Judy Lain [email protected] an inspiring place to do business .

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